II Broj / Issue - 3 Jun/June 2015

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II Broj / Issue - 3 Jun/June 2015 Media and Communication / Mediji i komunikacije Međunarodni naučni časopis za medije, komunikacije, novinarstvo i odnose s javnošću Media and Communication / Mediji i komunikacije International scientific journal of media, communication, journalism and public relations Godina/ Year - II Broj / Issue - 3 Jun/June 2015. Bijelo Polje, Crna Gora (Montenegro) ISSN 2336-9981 COBISS.CG-ID 25072912 Izdavač / Publisher Akademija društvenih nauka Academy of Social Sciences Za izdavača / For publisher Redakcija / Redaction dr Andrijana Rabrenović Uređivački odbor čine: / The editorial board are: dr Sonja Tomović Šundić (Crna Gora/Montenegro); dr Veselin Kljajić (Srbija/Serbia); dr Gordana Vilović (Hrvatska/Croatia); dr Zoran Jevtović (Srbija/Serbia); dr Rade Veljanovski (Srbija/ Serbia); dr Vujo Vukmirica (Srbija/Serbia); dr Dubravka Valić-Nedeljković (Srbija/Serbia); dr Damir Kukić (Bosna i Hercegovina/Bosnia and Herzegovina); dr Dejan Donev (Makedonija/ Macedonia); dr Suzana Žilič Fišer (Slovenija/Slovenia); dr Željko Kaluđerović (Srbija/Serbia); dr Dragan Klarić (Crna Gora/Montenegro); mr Dragić Rabrenović (Crna Gora/Montenegro). Savjetodavni odbor: / Advisory board: dr Rowland Lorimer (Canada/Kanada); dr Paolo Mancini (Italy/Italija); dr Joseph Turow (USA/SAD); dr Giovanni Gozzini (Italy/Italija); dr Richard Rooke (United Kingdom/UK); dr Jim Aulich (United Kingdom/UK); dr Gabriella Velics Kevin Sites (China/Kina); dr Daniel C. Hallin (USA/SAD); dr Martin Allonso (Spain/Španija), dr Maria João Cunha (Portugal/Portugal). (Hungary/Mađarska); dr Glavni urednik/ Editor in Chief dr Andrijana Rabrenović Recenzenti su bili i: / Reviewers were also: dr Dobrivoje Stanojević, redovni profesor, Fakultet političkih nauka, Univerzitet u Beogradu, Srbija / dr Lejla Turčilo, vanredna profesorica, Fakultet političkih nuaka, Univerzitet u Sarajevu, Bosna i HercegovinaMediteran, Crna / dr Gora Vedada Baraković, vanredna profesorica, Filozofski fakultet, Univerzitet u Tuzli, LekturaBosna i Hercegovina / Proofreading / dr Velizar Sredanović, docent, Fakultet vizuelnih umjetnosti, Univerzitet Korektura / Corrections Vojisalav Obradović, profesor srpsko-hrvatskog jezika i književnosti Prevod / Translate mr Dragić Rabrenović Priprema za štampu / Prepress Ajan Mucević, profesor engleskog jezika i književnosti Štampa / Print Marko Tvrdišić Tiraž / Circulation 300Grafokarton DOO - Prijepolje Objavljivanje ovog broja pomogli su: / Publication of the this issue support by: Univerzitet Crne Gore / University of Montenegro Ministarstvo kulture Crne Gore / Ministry of Culture of Montenegro Agencija za elektronske medije Crne Gore / Agency for Electronic Media of Montenegro Unija lokalnih javnih emitera Crne Gore / Union of Local Public Broadcasters of Montenegro Lokalni javni emiter Radio Bijelo Polje / Local public broadcaster Radio Bijelo Polje Časopis izlazi dva puta godišnje / The Journal is published two times a year. Radovi se recenziraju sa dvije anonimne recenzije / Papers are reviewed by two anonymous reviews. Elektronsko izdanje je dostupno na sajtu www.media-com.me. / Online edition is available at www. media-com.me. Communication / Mediji i komunikacije je upisan u evidenciju medija pod rednim brojem 738. Rješenjem Ministarstva kulture Crne Gore br. 05-209/2 od 6.2.2014. godine časopis Media and and Communications2 / Mediji i komunikacije is listed in the media registry under number 738. By decision of the Ministry of Culture of Montenegro no. 05-209/2 from 2.6.2014. the Journal of Media Međunarodni naučni časopis za medije, komunikacije, novinarstvo i odnose s javnošću International scientific journal of media, communication, journalism and public relations Sadržaj / Table of Contents 9 prof. dr Rade Veljanovski Reč priređivača 13 Richard Rooke Media as a ‘Critical Ethical Infrastructure’ in the Context of Pluralism, Propaganda and Politics propagande i politike Mediji kao „Kritičko etičke infrastrukture“ u kontekstu pluralizma, 39 Stjepan Malović Javno novinarstvo: povratak korijenima 47 RadePublic Veljanovski Journalism: Back to Roots Javni medijski servis – javna kontrola ili njen privid 63 GabriellaPublic Media Velics Service - public control or its illusion Whose Interest Will be Served? - Local Media and Their Audience 77 ZoranČiji interes Jevtović, će biti Ljubiša zadovoljen? Despotović Lokalni mediji i njihova publika Javna odgovornost i privatna korist u filozofiji novog žurnalizma 89 UrszulaPublic Accountability Doliwa, Anita and Brzostowska, Private Benefits in the Philosophy of the New Journalism Lidia Pyzak, Monika Kowalska, Nikola Tyszka The Role of Television in Local Communities - The Case of a Local Public Broadcaster - TVP Olsztyn Uloga televizije u lokalnim zajednicama - Slučaj lokalnog javnog emitera 105 Dobrivoje– TVP Olsztyn Stanojević Medijska eristika i stilsko-retorički standardi Media Eristic and Stylistic-Rhetorical Standards 5 117 Andrijana Rabrenović Transformacija državnih elektronskih medija u javne servise u Crnoj Gori 137 MariaTransformation João Cunha of State Electronic Media Into Public Services in Montenegro The Need for Media Regulation Policies on Body Matters 149 SergioPotreba Villanueva za politikom Baselga, medijske Carlos regulacije Aguilar o pitanjima Paredes, vezanim Pablo Gómezza ljudsko Domínguez, tijelo Lydia Sánchez Gómez Democratic Quality and Pluralism in the News Services of Spanish Regional Television Channels Demokratski kvalitet i pluralizam u vijestima španskih 163 Dejanregionalnih Donev, televizijskih Paraškeva kanala Petroska Upotreba jezika etničkih zajednica u MRTV-u 177 BobanThe Usuage Tomić of Languages of Ethnic Communities in MRTV Privatizacija vs. javni interes u lokalnim medijima u Srbiji 195 DanielaPrivatization Blaževska vs. Public interest in the Local Media in Serbia Obrazovni program Makedonske televizije kroz prizmu zaposlenih The Educational Program of the Macedonian Television through 211 Hellethe Prism Tiikmaa, of Employees Maarja Lõhmus Public Media Service and Public Interest in Estonia - Changes in Public Service Media 1990-2010 Javni medijski servisi i javni interes u Estoniji - promjene u javnim 233 Dijanaservisima Subotički medija 1990-2010 Miletić Ostvarivanje javnog interesa na „Radio-televiziji Vojvodine“ 251 LidijaAchieving Mirkov the Public Interest in “Radio Television of Vojvodina” Stil novinarskog izražavanja na internet portalu RTS-a The Style of Journalistic Expression on the Internet Portal of RTS 6 267 Naum Trajanovski, Nino Domazetovik Reporting Public Institutions in the Macedonian Public Media Service news: Discourse analysis on the “Tamara case” Izvještavanje o javnim institucijama u vijestima Javnog sevisa Republike Makedoni- 279 Stefanje: Diskurs Janjić analiza „Slučaja Tamara“ Javni interes i javni servisi Srbije u periodu budžetskog finansiranja Public Interest and Public Broadcasting Services of Serbia in the Period of Funding 297 VukFrom Kešelj, the State Nikola Budget Marković Najave i glavne vesti u radijskoj informativnoj emisiji „Novosti“ Radija Novi Sad 319 PrikazHeadlines knjige/Book and Top Stories review in Radio Novi Sad’s Newscast “Novosti” Savremeni radio sa praktikumom radio novinarstva Autori: Aleksandra Ugrinić, Rade Veljanovski 321 UputstvoPrikazivač: autorima Dragić Rabrenović / Instructions to authors junaRadovi u Bjelom su prezentovani Polju, Crna na Gora Trećoj međunarodnoj naućno-stručnoj konferenciji Mediji i PR - ‘’Javni medijski servis i javni interes’’ koja je održana od 19. do 21. The papers are presented on the Third International Scientific-Expert Confer- ence Media and PR - ‘’Public Media Service and Public Interest’’ which was held from 19. to 21. June, 2015 in Bijelo Polje, Montenegro 7 JAVNI MEDIJSKI SERVIS I JAVNI INTERES PUBLIC MEDIA SERVISE AND PUBLIC INTEREST Priređivač/Editor dr Rade Veljanovski Reč priređivača regulatornogJavni medijski okvira. servis Ovaj medijski i javni interes model, ikoji danas naredne spadaju godine među navršava ključne devedeset pojmove godinamedijske postojanja prakse i imedijske razvoja, prošaoteorije, je a kroztakođe mnoge i evropske faze u kojimamedijske je bilopolitike uspona i njenog i pa - dova, ali se on održao i odoleo iskušenjima upravo dokazujući strukturni kapacitet za ostvarivanje javnog interesa. Od moralističkih i možda previše krutih program- skih i organizacionih usmerenja prvog direktora BBC Džona Rita do savremenog obrasca proizvodnje programskih sadržaja za sve i ostvarivanja komunikacionih potreba svih društvenih grupa i pojedinaca, ali bez podilaženja niskom ukusu, javni servis u međunarodnim razmerama čuva status poverene mu misije. nog servisa.Osnovni Prvi periodi period kroz doneo koje je je pritisak javna radiodifuzijamedijske industrije prošla, i periodprivatnog državnog medijskog pa- preduzetništvaternalizma i zatim koji izvesne su javne deregulacije servise smatrali i javne nelojalnom kontrole, obeležilikonkurencijom su istorijat koja imajav- naprivlegije ovakve javnog kritike finansiranja. i zahteve za Kao ukidanjem ključni argument javnog servisa, protiv biojavnih je koncept servisa pominjana naglašene je njihova povezanost sa vladama i politički uticaji koji su se tako prenosli. Odgovor iuređivačke, grupa, pristalica finansijske javnog i političke servisa. nazavisnostiTo je osmišljen, i autonomije sistematizovan programskog pristup evropskepersona- medijskela, koji treba politike da bude koja i zakonskimedijski modelpodržan. javnog Ovaj servisakoncept i danasnije fluidna promoviše ideja pojedinacakao „ugao - ni temelj demokratije“, „poprište javne debate
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