Augmented Reality New Product Introduction and Service Documentation

Augmented Reality New Product Introduction and Service Documentation CAS Conference Andrew Head - Semcon Product Information UK Your global partner in engineering services and product information 思康两个业务领域工程服务产品信息 • 工程服务 • 产品信息 o 帮助客户开发产品、系统和设施 o 提供从售前营销到售后服务完整的产品信息解决方案 o 提供创新方案 o 使得产品、设备和系统易于理解和使用 o 支持从需求分析到研发成品的整个开发链 o 提升品牌价值 • 约有2,450名员工 • 约有550名员工 • 国际性组织，有能力承担完整的开发项目 • 在产品信息领域处于全球领先地位 3 思康公司和业务介绍思康在欧洲、南美洲和亚洲有广泛的业务英国德国 Grantham Bad Friedrichshall Havant Berlin Kineton Ingolstadt Leavesden Munich South Woodham Ferrers Russelsheim Sindelfingen Stuttgart Wolfsburg 瑞典 Eskilstuna Falun 挪威 Gothenburg Kongsberg Helsingborg 俄罗斯 Hudiksvall Moscow Jönköping Karlstad Karlskrona Kristianstad Linköping 匈牙利 Ludvika Budapest Luleå 西班牙 Lund Antas Oskarshamn Olofström Stenungsund Stockholm Södertälje 中国 Trollhättan 北京 Uppsala 广州 Västerås 南京 Växjö 上海 Örebro 印度 Bangalore 巴西 Resende São Paulo 4 思康公司和业务介绍 Augmented Reality New Product Introduction and Service Documentation What is AR AR in service documentation AR for product marketing & training AR demonstration Pilot study – Volvo Quick Start Guide AR demonstration Use case – JCB New product Introduction AR demonstration Discussion and summary 5 Semcon Product Information What is Augmented Reality? Augmented Reality is a composite view, combining the reality of what our eyes can see, with supplemental content, enabling us to see more, to learn more and to understand more. 6 Name of the presentation Why AR? Improve product knowledge Enhance customer experience Increase revenues http://blogs.discovermagazine.com/discoblog/2010/04/17/your7 tekom Jahrestagung 2014 - Augmented Reality -augmented-reality-life-coming-soon-in-2020/ Minority Report 20xx? 9 Name of the presentation Xbox kinect immersive gaming 20xx? 10 Name of the presentation Why should we use AR? Visual aids in the classroom The brain processes visual improve learning by up to information 400% 60,000 3M Corporation faster than text 3M Corporation Building blocks of AR Distribution Tracking Content Device Environment Augmented Reality New Product Introduction and Service Documentation What is AR AR in service documentation AR for product marketing & training AR demonstration Pilot study – Volvo Quick Start Guide AR demonstration Use case – JCB New product Introduction AR demonstration Discussion and summary 13 Semcon Product Information Pilot study keyless entry, keyfob repair 14 tekom Jahrestagung 2014 - Augmented Reality Augmented Reality New Product Introduction and Service Documentation What is AR AR in service documentation AR for product marketing & training AR demonstration Pilot study – Volvo Quick Start Guide AR demonstration Use case – JCB New product Introduction AR demonstration Discussion and summary 15 Semcon Product Information Product configurator 3D Interactive Graphics Augmented Reality New Product Introduction and Service Documentation What is AR AR in service documentation AR for product marketing & training AR demonstration Pilot study – Volvo Quick Start Guide AR demonstration Use case – JCB New product Introduction AR demonstration Discussion and summary 17 Semcon Product Information Quick Start Guide Augmented Reality New Product Introduction and Service Documentation What is AR AR in service documentation AR for product marketing & training AR demonstration Pilot study – Volvo Quick Start Guide AR demonstration 3 Volvo QSG Use case – JCB New product Introduction AR demonstration Discussion and summary 19 Semcon Product Information Pilot study Volvo V40 Quick Start Guide tekom Jahrestagung 2014 - Augmented Reality 20 .

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