Augmented Reality New Product Introduction and Service Documentation
CAS Conference Andrew Head - Semcon Product Information UK
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• 约有2,450名员工 • 约有550名员工
• 国际性组织，有能力承担完整的开发项目 • 在产品信息领域处于全球领先地位
3 思康公司和业务介绍 思康在欧洲、南美洲和亚洲有广泛的业务
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巴西 Resende São Paulo
4 思康公司和业务介绍
Augmented Reality New Product Introduction and Service Documentation
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
5 Semcon Product Information What is Augmented Reality?
Augmented Reality is a composite view, combining the reality of what our eyes can see, with supplemental content, enabling us to see more, to learn more and to understand more.
6 Name of the presentation Why AR?
Improve product knowledge
Enhance customer experience
Increase revenues
http://blogs.discovermagazine.com/discoblog/2010/04/17/your7 tekom Jahrestagung 2014 - Augmented Reality -augmented-reality-life-coming-soon-in-2020/
Minority Report
20xx?
9 Name of the presentation Xbox kinect immersive gaming
20xx?
10 Name of the presentation Why should we use AR?
Visual aids in the classroom The brain processes visual improve learning by up to information 400% 60,000 3M Corporation faster than text 3M Corporation Building blocks of AR
Distribution
Tracking
Content
Device
Environment Augmented Reality New Product Introduction and Service Documentation
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
13 Semcon Product Information Pilot study keyless entry, keyfob repair
14 tekom Jahrestagung 2014 - Augmented Reality Augmented Reality New Product Introduction and Service Documentation
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
15 Semcon Product Information Product configurator 3D Interactive Graphics
Augmented Reality New Product Introduction and Service Documentation
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
17 Semcon Product Information Quick Start Guide
Augmented Reality New Product Introduction and Service Documentation
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration 3 Volvo QSG
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
19 Semcon Product Information Pilot study
Volvo V40
Quick Start Guide
tekom Jahrestagung 2014 - Augmented Reality 20