CONSUMER INSIGHTS ESPORTS 2017 TOPIC LIST

DEMOGRAPHICS ESPORTS FRANCHISES Gender Franchises played (past 6 months): Age Battlefield Education* Call of Duty Income Clash Royale Work situation CS:GO Home situation CrossFire Hobbies and general interests Dota 2 Dungeon Fighter Online ESPORTS FIFA The variables below can be used to analyze the Gears of War Enthusiastic Esports Viewers, Occasional Esports Halo Viewer, and gamers involved in professional, Hearthstone: Heroes of Warcraft competitive gaming. All the esports variables are League of Legends shown below: Madden NFL NBA 2K Esports Segmentation NBA Live Esports awareness Overwatch Frequency - watching esports Tom Clancy’s Rainbow Six Time spent - watching esports Rocket League Esports games regularly watched or followed: Smite Starcraft League of Legends Super Smash Bros. CS:GO Vainglory Dota 2 World of Tanks Hearthstone: Heroes of Warcraft World of Warcraft Starcraft 2 Overwatch MEDIA, RETAIL & TECHNOLOGY FIFA Time spent on various activities (using internet, Super smash Bros. reading, listening to music, watching (online) TV/video, Rocket League (mobile) social networks & chat applications, online Street Fighter shopping) Vainglory Mobile phone brand* Call of Duty (All countries except China) Mobile network operator* CrossFire (China only) Social networks and chat applications used* TV channels watched* Watch live streamed content of video games Online shopping websites used* (Amazon, Asos, Ebay, Watch pre-recorded content of video games AliExpress, Walmart) Frequency - watching live streamed video game Digital media subscriptions (Xbox Live Gold, content on Twitch, Youtube, Youtube Gaming, PlayStation Plus, Steam Subscription Plan, Spotify, Facebook, and Mobcrush Netflix, HBO, Google Play Music, Individual Twitch Frequency - watching live streamed video game channel/Twitch Turbo, Amazon Prime streaming content on Douyu, Huya, and Huomao TV (China services, Apple Music, YouTube Red (US, KR, AUS, MX only) only), Hulu (US, JP only), Pandora Plus (US, AUS only) Frequency - watching live streamed video game Brand attitude (Windows, Apple, AMD, Intel, Samsung, content on Niconico (JP only) Amazon, Pepsi, Coca Cola, Sprite, Red Bull, Monster, Frequency - watching pre-recorded video game Adidas, Nike) content on Twitch, Youtube, Youtube Gaming, Facebook, and Mobcrush GAME BEHAVIOR Frequency - watching pre-recorded video game Total number of (non-)gamers content on Douyu, Huya, and Huomao TV (China Players per market segment: Mobile, Console, only) PC/Laptop Frequency - watching pre-recorded video game Payers per market segment: Mobile, Console, content on Niconico (JP only) PC/Laptop Type of game content watched Time spent playing on Mobile, Console, PC/Laptop Competitive gaming behavior Money spent on Mobile, Console, PC/Laptop Money spent on gaming hardware SPORTS Gaming peripheral brand ownership Sports actively watched/followed Platform First (Mobile, Console, PC/Laptop) Frequency of participating in sports Brand used to play PC/Laptop games

* Country specific topics.

Sander Bosman | VP Research [email protected] © Newzoo 2017