• Abstract and Figures
• Public Full-text

PROJECT REPORT on A Study On Customer Acquisition At ExtraMarks Education Ind Pvt Ltd. BY HARI PRASAD N 1NZ18MBA27 Submitted to DEPARTMENT OF MANAGEMENT STUDIES NEW HORIZON COLLEGE OF ENGINEERING, OUTER RING ROAD, MARATHALLI, BENGALURU In partial fulfilment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of Mr. Srikanth Rajath K G Sr.Asst.Professor. 2018 - 2020 CERTIFICATE This is to certify that HARI PRASAD N bearing USN 1NZ18MBA27, is a bonafide student of Master of Business Administration course of the Institute 2018-2020, autonomous program, affiliated to Visvesvaraya Technological University, Belgaum. Project report on “A Study On Customer Acquisition” is prepared by him/her under the guidance of Sr. Asst. Prof. Srikanth Rajath K G, in partial fulfillment of requirements for the award of the degree of Master of Business Administration of Visvesvaraya Technological University, Belgaum Karnataka. Signature of Internal Guide Signature of HOD Principal Name of the Examiners with affiliation Signature with date 1. External Examiner 2. Internal Examiner DECLARATION 0 I, HARI PRASAD N, hereby declare that the project report on “A Study On Customer Acquisition” with reference to “EXTRAMARKS” prepared by me under the guidance of Sr. Asst. Prof. Srikanth Rajath K G, faculty of M.B.A Department, New Horizon College of Engineering. I also declare that this project report is towards the partial fulfilment of the university regulations for the award of the degree of Master of Business Administration by Visvesvaraya Technological University, Belgaum. I have undergone an industry project for a period of Twelve weeks. I further declare that this report is based on the original study undertaken by me and has not been submitted for the award of a degree/diploma from any other University / Institution. Signature of Student Place: Date: ACKNOWLEDGEMENT The successful completion of the project would not have been possible without the guidance and support of many people. I express my sincere gratitude to SHIVA, TEAM HEAD, EXTRAMARKS, Bengaluru, for allowing to do my project at EXTRAMARKS. 1 I thank the staff of EXTRAMARKS, Bengaluru for their support and guidance and helping me in completion of the report. I am thankful to my internal guide Sr. Asst. Prof. Srikanth Rajath K G, for his constant support and inspiration throughout the project and invaluable suggestions, guidance and also for providing valuable information. Finally, I express my gratitude towards my parents and family for their continuous support during the study. HARI PRASAD N 1NZ18MBA27 TABLE OF CONTENTS SL. NUMBER CONTENTS PAGE NUMBERS 1 Executive Summary 5 2 Theoretical Background Of The Study 6-8 2 3 Industry Profile &Company Profile 9-46 4 Application Of Theoretical Framework 47-50 5 Analysis And Interpretation Of Financial 51-58 Statements And Reports 6 Learning Experience- Findings, 59-70 Suggestions And Conclusion 7 Bibliography 71 8 Annexure 72-73 Charts and table Chart Name of the chart Page number no. 01. Prospect identification tool 52 02. Follow up and response rate 52 03. Location barrier acceptability 53 04. Approaching the Prospect 53 3 05. Problem in attracting -clients 54 06. Reason for losing a client 55 07. Obstacles in working with 55 interstate client 08. Average time taken to cold call a 56 client 09. Use of w learning app 57 10. Targeted prospects 58 EXECUTIVE SUMMARY This report is all about how to work under the sales and marketing department. The main objective of this report s to gain proper knowledge of strategies used in marketing to generate and collect leads for the sales department. And, to gather knowledge on how to convert those leads not sales by convincing the customers. Sales and marketing department are the main department of the organization as they provide revenue to the company and help n increasing the revenue of the organization. As was appointed as a summer trainee at Extra Marks. t helps me to understand the concept of sales & marketing and how these department work for the profit and growth of the organization. 4 CHAPTER-1 Theoretical Background of The Study 5 THEORETICAL BACKGROUND OF THE STUDY E-learning unites two main areas, learning and technology. Learning is a cognitive process for achieving knowledge, and technology s an enabler of the learning process, meaning that technology is used like any other tool in the education praxis, as is a pencil or a notebook, for example. Although this seems quite simplistic and logical, a pencil s more technologically transparent tool, and to use may therefore seem more natural to many. Furthermore, technology underpins other problematic situations because it includes various dimensions. E-learning systems aggregate various tools, such as writing technologies, communication technologies, visualization, and storage. For these reasons, researchers and scientists have sought to transform e-learning systems not technically transparent tool, like a pencil or notebook. The e- learning literature s vast and continues to grow steadily (Aparicio, Bacau, & Oliveira, 2014b). investigating e-learning systems’ adoption and usage reveals that continuous growth everywhere in the world, as well (OECD, 2012). The growth rate of on-line courses stands at 65% (Means, Toyama, Murphy, Baka, & Jones, 2009), and some researchers suggest that at a governmental level, policies should be advocated enabling the e-learning usage (Kong et al., 2014). As Hart (2009, p. 28) says “reviewing the work of others you will be able to identify the methodological assumptions and the research strategies.” For these reasons, a holistic literature review is a valuable guide for researchers. However, no such overall view exists in the current literature. Consequently, the contribution of this article s threefold. First, we identify e-learning concepts ecosystem. Second, e-learning s examined from different angles; some studies are focused on how platforms operate to deliver information; others focus on the classes’ pedagogical content development, others focus on the user interaction. This article presents a broad literature review. Finally, based on the literature review we present a theoretical framework on e-learning systems. The paper is structured n six sections: the first presents a discussion of the e-learning concept; the second presents a literature review on e-learning related concepts; the third presents the trends of the concepts, based on a bibliometric study; the fourth summarizes various e-learning studies. Several dimensions of e-learning systems, such as stakeholders, pedagogical models, instructional strategies and learning technologies, make up the fifth section. in the last section, we present the main result of this literature review, a theoretical framework for elearning 6 NEED FOR THE STUDY: The Study Has Been Conducted for Gaining Practical Knowledge About the Working of Sales and Marketing Department. The Study Is Undertaken as A Part of the MBA Curriculum in The Form of Summer Project for The Fulfillment of The Requirement of MBA Degree. OBJECTIVES: • To learn how company generates leads • To study the revenue generation strategy of the company • To learn about the demo process of the company To find how a customer is convinced of the importance of products 7 Chapter 2 Industry Profile and Company Profile 8 INDUSTRY OVERVIEW India has risen as the second biggest market for e-learning after the US. The area is as of now remains at US$ 2 billion and is required to achieve US$ 5.7 billion by 2020. The separation training market in India is relied upon to develop at a Compound Annual Growth Rate (CAGR) of around 11 for each penny amid 2016-2020 The training division in India is ready to witness real development in the years to come as India will have the world's biggest tertiary-age populace and second biggest graduate ability pipeline comprehensively before the finish of 2020 Right now, India's advanced education framework was the biggest on the planet enlisting more than 70 million understudies while in under two decades, India has figured out how to make extra limit with regards to more than 40 million understudies. The present spending on instruction was of over Rs. 46,200 crores (US$ 6.93 billion) for India. According to IBEF, the Indian instruction showcase was relied upon to twofold to $180 billion by 2020, by floated the quick extension of the advanced learning market and the world's biggest populace in the age section of six to 17 years even as the part keeps on being tormented by poor framework and a lack of prepared educators. The advanced learning market is relied upon to reach $5.7 billion by 2020 as the number of web clients was expanding. India's web client base was assessed to achieve 550 million by 2020 with an around 40% entrance, a huge increment from the 35% as of now. India has one of the biggest systems of advanced education foundations on the planet with 850 colleges (as of April 2018) and 42,047 universities. An aggregate of 35.7 million individuals was enlisted in advanced education organizations in 2016-17. Net Enrolment Ratio (GER) in advanced education achieved 25.2 for every penny in 2016-17. In such a blasting business sector, new companies have begun centring their endeavours to underwrite this statistic profit and the idea of training new companies is ascending as far as changing recognitions and desires for individuals. Non-Stop development and the appearance of advanced cells have set off an essential change in how school and understudies and in addition experts look for new aptitudes and learning and data. Players in the training area have begun outfitting these troublesome advances to consider the vast crowd and have embraced creative approach to convey educational costs and instructing to understudy. New companies in India 9 have begun handling famous issues in Indian training area by utilizing innovation trying to make instruction and adapting more agreeable and available They are additionally bringing world-class specialists and information together to enable students to accomplish what might require significantly more exertion generally.

Load more

  79

Copy Link