Spring 2016 About RIT Press RIT Press Is a Scholarly Publishing Enterprise at Rochester Institute of Technology

Home , Graphic communication

spring 2016 About RIT Press RIT Press is a scholarly publishing enterprise at Rochester Institute of Technology. Established in 2001 as RIT Cary Graphic Arts Press, the Press initially focused on publishing titles that documented graphic communication processes, printing history, and bookmaking. As its editorial policies have evolved, the Press has broadened its reach to include content that supports all academic disciplines offered at Rochester Institute of Technology, our host institution. These include — but are not limited to — business, computer science, applied science and technology, engineering, graphic arts, deaf studies, and liberal arts. In 2007, an additional imprint, RIT Press, was established for all titles not related to the graphic arts. As of 2013, all publications carry this imprint.

RIT Press is dedicated to the innovative use of new publishing technology while upholding high standards contents in content quality, publication design, and print/digital new releases ...... 3 production. The Press offers specialized titles for niche bookbinding 10 academic audiences, trade editions for mass-market calligraphy 11 audiences, occasional limited editions with unique fine editions ...... 12 printing history 13 aesthetic standards, as well as gift items. print media ...... 15 graphic design 16 The Alexander S. Lawson Publishing Center photography 19 Our office space, the Alexander S. Lawson Publishing business / philosophy 20 Center, opened in 2007. The striking design of the facility communication / is based on the golden section, a schema that figured in pop culture ...... 21 historical book design. Glass walls enclose a sales area, local interest . . . . . 22 conference room, and gallery. Hermann Zapf designed the rit / deaf studies 23 typography for some 30 stimulating quotations that adorn gift items ...... 24 the glass. The Lawson Center is located on the second floor forthcoming titles . . . . 27 of the Wallace Center at RIT, adjacent to the Melbert B. Cary, Jr. Graphic Arts Collection. Visitors are welcome; we are typically open 9:00–4:30 Monday through Friday, but feel free to call ahead to ensure we will be available.

To Place an Order For secure online credit card orders 24 hours a day, please visit our website. Ebooks are available through our website and on amazon.com. To order by mail or fax, printable order forms are available online. A full publication list is available through our website. Prices subject to change. phone: (585) 475–6766 fax: (585) 475–4090 web: http://ritpress.rit.edu

Forthcoming Titles Preview a selection of our forthcoming book titles on the inside back cover of this catalog.

cover image Three-Gallon Jug, c. 1860, by Charles Hart, Sherburne, New York. Featured in Art for the People: Decorated Stoneware from the Weitsman Collection (p. 6).

2 new release No Words Posters One Image Is Enough Armando Milani

Armando Milani has curated a collection of nearly 200 posters that deliver a unique perspective on social issues. Nearly 100 internationally acclaimed graphic designers are featured — many contribute their personal artist statements. The book includes a foreword by R. Roger Remington, Vignelli Distinguished Professor of Design at RIT. 6¼" × 9¼" 252 pages 190 illustrations hardcover with dust jacket $49.95 isbn 978-1-939125-09-5

about the author Armando Milani, who conceived and designed this book, is a member of the Alliance Graphique Internationale (AGI) and president of Milani Design, with offices located in Milan, Italy and Provence, France. His previously published books include: Double Life, From the Eye to the Heart: 50 Logos/50 Posters, and 50 Poems of Lawrence Ferlinghetti and 50 Images of Armando Milani. In 2003, Milani’s poster design “War/Peace” was selected for international distribution by the United Nations.

3 new release Frozen in Time The History of RIT Hockey Scott Pitoniak

Nationally acclaimed sportswriter Scott Pitoniak’s Frozen in Time recounts the rich history and traditions of the RIT hockey program, and its

rise from a humble team with hand-me-down 9" × 9" jerseys to one of the nation’s most respected 172 pages athletic programs. Pitoniak’s narrative, along 150 illustrations softcover with many photos old and new, brings to life $24.95 the transformation of the RIT Tiger pucksters, isbn 978-1-939125-17-0

chronicling the people, players, places and leather-bound hardcover moments which enabled the men’s and women’s $125.00 hockey teams to become national champions. isbn 978-1-939125-20-0 about the author Scott Pitoniak is a best- selling author, nationally honored columnist, television correspondent and radio talk show host whose journalism career has spanned more than four decades. A native of Rome, New York and a magna cum laude graduate of Syracuse University, Pitoniak has written more than 20 books, including two previous works published by RIT Press—Jewel of the Sports World: The Story of the Hickok Belt Award and Johnny Antonelli: A Baseball Memoir. A member of four halls of fame and the recipient of more than 100 journalism awards, Pitoniak has been named one of America’s top sports columnists three times by the Associated Press. He and his wife, Beth, reside in Rochester and have two grown children, Amy and Christopher, and one grandchild, Camryn Marie.

4 new release Outside the Game A Collection of Inspirational Sports Stories Jim Mandelaro

In this collection of inspirational sports stories previously published in Rochester’s Democrat and Chronicle, Mandelaro describes the triumphs and tragedies of local and national athletes. These narratives go beyond the wins and losses of the game to illuminate the perserverance of the human spirit over challenging life situations. 6" × 9" 228 pages “Jim Mandelaro writes about real people and real subjects. He 14 illustrations goes deeper than wins and losses. The best of his inspirational softcover work can be found here in Outside the Game.” $17.95 isbn 978-1-939125-15-6 —Jim Kelly, Pro Football Hall of Fame quarterback

“I’ve gotten to know Jim over the years, and he has always been ebook $9.99 a journalist I looked forward to speaking with. His storytelling ability comes through in Outside the Game, an excellent about the author collection of stories that concentrate on so much more than Jim Mandelaro is a writer wins and losses and really bring out the emotion of sport.” for the Democrat and — Cal Ripken Jr., Baseball Hall of Famer Chronicle in Rochester, “These stories by Jim Mandelaro will inform and inspire you. New York. He is a three- They are about courage, perseverance and strength, and help time winner of the New us understand what ‘winning’ really means.” York State Associated Press — Jim Nantz, Emmy Award-winning CBS Sports broadcaster award for outstanding sports feature writing, a “I have known Jim since high school and have always enjoyed two-time recipient of the his human-interest stories and passion for sports and people. Rochester Press-Radio Club Outside the Game is filled with the very best of these stories.” Sportswriter of the Year — Abby Wambach, international soccer star Award, and a member of “Sports provide individuals an opportunity to compete and the Frontier Field Walk of form everlasting bonds of friendship. As one of the premier Fame. He lives in Fairport, writers in our industry, Jim Mandelaro shines a light on the New York with his wife, deep meaning of what sports means in our society in his book, Kerri, and their children, Outside the Game.” Matthew and Sophia. — Russ Brandon, Buffalo Bills president

“Jim Mandelaro is more than a great sportswriter. He is a great storyteller. His stories in Outside the Game will leave you inspired and wanting more.” — Jenn Suhr, Olympic gold medalist in pole vault

5 new release Art for the People Decorated Stoneware from the Weitsman Collection by John L. Scherer

A copiously illustrated and scholarly analysis of the single most important collection of 19th century American decorated stoneware. The book is a careful study of ordinary forms and their humble, utilitarian purposes that became vessels for an expression of a person, of a place, 10½" × 14½" or of an event. What started out as an everyday 296 pages 340 illustrations ware was transformed into a work of art and the hardcover with dust jacket decorative designs in cobalt blue afford insight $75 isbn 1-55557-276-6 into and reflect life in 19th century America. Sometimes commemorative and other times about the nys museum humorous, whimsical, or provocative, the book's The New York State 230 examples and 340 color photographs Museum serves the lifelong educational needs of fully illustrate the variety of decorative folk art New Yorkers and visitors imagery, the range of potters and potteries, the through its collections, broader historical context of manufacturing exhibitions, scholarship, and transportation, and an important American programs, media and tradition with regional practices. Senior historian publications in science, emeritus John L. Scherer's engaging and history, anthropology, and art. The Museum explores authoritative text, in tandem with the profuse and expresses New York illustrations, leads to greater understanding of State’s significant natural these remarkable works. Published by the New and cultural diversity, past York State Museum and distributed by RIT Press. and present.

Advertisement for an exhibit of an African lion in Manhattan, The Minerva & Mercantile Evening Advertiser, August 31, 1796. Courtesy of New York State Library.

Two-Gallon Pitcher, c. 1796 Attributed to John Crolius (working c. 1755–1800) or John Crolius Jr. (working 1779–1812) New York City 14 inches high x 9 inches diameter x 5 ½ inches diameter at base l-2014.4.1

The large ovoid-shaped pitcher has a heavily tooled shoulder; narrow, tapering collar; and semi-rounded rim molding. The front of the pitcher is decorated with a large incised design of a lion standing on a stylized ground, filled with cobalt blue paint. The lion has an unusual head and humanlike face that stares forward with deeply carved eyes and bared teeth. A flowing mane, incised claws, striped incising to the body and legs, and a long curling tail further enhance this folk image. The pitcher’s handle is decorated with brushed cobalt stripes and circles around the terminals. It is similar in color and form to other Manhattan pitchers illustrated in this book that were produced at the Crolius pottery. There is one other known Manhattan piece decorated with an incised lion: a stoneware jar in the collection of Yale University, donated by John Paul Remensnyder in 1977. The figure of the lion with its strange face and curling tail relates to incised cat decorations found on stoneware produced by Paul Cushman in Albany (see illustration of h-2010.21.15 on page 72). The frontal view of the lion’s face is also similar to incised owl or “catbird” decorations found on other stoneware from the northeastern United States on which the bird’s face looks human. Traveling menageries were becoming quite popular in the 1790s. Exotic animals such as elephants and lions were exhibited in the major cities and towns of northeastern United States, including in the New York City/Westchester County area. Most people had never seen these animals before and they were true curiosities. One specific lion was on display in several cities from 1791 to 1797. It was advertised many times in various newspapers, becoming quite famous. A New York City newspaper, The Minerva & Mercantile Evening Advertiser for August 31, 1796, advertised this lion complete with an engraved image; “To The Curious. A Beautiful AFRICAN Lion. To be seen every day, Sundays excepted…..in the Fields, next to the corner of Murray street in Broadway, where the proprietor has provided a cage in which the Lion moves at large …” Perhaps it was the exhibition of this lion or perhaps the illustration in the advertisement that inspired the Manhattan potter. The pitcher was lot 1 in a sale of stoneware at Crocker Farm on March 1, 2014, where its provenance was listed as having descended in a family from Brooklyn, New York (www.crockerfarm.com/stoneware- auction/2014-03-01/lot-1/New-York-City-Stoneware).

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6 new release The Dark Night Returns The Contemporary Resurgence of Crime Comics by Terrence R. Wandtke

Crime comic books in the 1950s caused contro- versy leading to their suppression and near extinction. Twenty-five years later, the dark hero, femme fatale, and bleak outlook of crime 7×10" 206 pages story comic books are even more striking and 33 illustrations, subversive. Terrence Wandtke traces the history mostly color of crime comics from their beginnings to the softcover $29.95 current resurgence and analyzes the cultural isbn 9781933360867 forces that give rise to influential works like Frank Miller’s Sin City, Brian Azzarello’s 100 Bullets, and about the author Terrence Wandtke is Ed Brubaker’s Criminal. a professor at Judson University where he teaches courses on film, literature, and comic books. His books include The Meaning of Superhero Comics (McFarland) and the collections The Amazing Transforming Superhero (McFarland), and Ed Brubaker: Conversations. He is the founder of the Imago Film Festival and the area chair of Comics and Comic Art for the Popular Culture Association.

7 new release UnSquaring the Wheel Comprehensive & Scalable Transformation by Chris Bondy, Wayne Peterson, Joe Webb

Professor Chris Bondy of RIT’s School of Media Sciences knows this is a crucial time for graphic communications businesses. “Many management methods are deeply ingrained in our industry. Unfortunately, many no longer apply in the current market and environment. 317 pages But our research revealed some exceptional hardcover with dust jacket $34.99 companies that go against the common wisdom isbn 978-0-692-51964-6 and outperform their competitors in a big way.” That piqued his interest and he sought others about the authors Chris Bondy is the Gannett who shared that understanding. Distinguished Professor of the School of Media In late 2012, Bondy found that Wayne Peterson Sciences at Rochester of the Black Canyon Consulting Group and Dr. Institute of Technology. Joe Webb of Strategies for Management were His three decades of of the same mind. Together, they began the industry experience, includes extensive examination of business models, technology, experience in strategy, marketing, and management. They came to the business development, issues from different vantage points, questioning product planning, process assumptions and assessing alternative engineering and marketing management actions. The result was a new communications. process to assess and understand the condition Wayne Peterson is the of a complete business enterprise. They named Principal of the Black it “UnSquaring The Wheel.” Canyon Consulting Group Inc. Wayne’s 40-year career in Graphic Communications “The proof-of-concept and beta workshops has included CEO affirmed that we were on target, and gave assignments four times, us actionable feedback,” says Dr. Webb. as well as C-Level roles in “UnSquaring looks at printing organizations marketing and business individually. It's not a ‘one-size-fits-all’ approach. development. He founded It works for print businesses from large to small, Black Canyon Consulting Group in 2008. and all in between. It considers every element of a print business as integrated, not as separate Dr. Joe Webb is a 37-year functions or departments.” Published by Black veteran of the graphic arts, and one of the industry's Canyon Consulting Group and distributed by best-known consultants RIT Press. and forecasters. His book, Disrupting the Future, has been described as “the manifesto for a new generation of printers.”

8 new release HAYDN Edited by Michael E. Ruhling

HAYDN, the journal of the Haydn Society of North America, is dedicated to the online journal dissemination of all areas and methodologies www.haydnjournal.org of research and performance considerations issn 2163-2723 regarding the music, culture, life and times of contents Joseph Haydn and his circle. Each semiannual Articles issue includes large and small articles, reviews, Approaches to Performance reactions to previous articles, and other new Work In Progress and pertinent information. Its Web-based format is intended to take full advantage of current and Rediscovered & Important Documents emerging electronic media. For information on subscription plans, please contact Press Reviews & Reactions Business Manager, Laura DiPonzio Heise, News From Our Colleagues [email protected]. Articles from Previous Volumes Articles: about the author Beautiful Haydn by Nancy November Michael Ruhling, editorial director, has taught courses in music history and Work in Progress: appreciation at Rochester Diplomats as Musical Agents in the Age of Haydn Institute of Technology, by Mark Ferraguto and conducted the RIT Orchestra, since 1998. He Reviews: has also taught courses at Printed Edition Review: Joseph Haydn: String the Eastman School of Music, Goshen College, Huntington Quartet in D minor, Op. 103—completed as College, and The Catholic a four-movement work by William Drabkin University of America. From by Anthony Martin 2004 to 2009 Ruhling served on the conducting Recording Review: Recent Recordings of Haydn's and lecture faculty of the Music by Fortepianists Sylvia Berry and Classical Music Festival held each August in Eisenstadt, Patrick Hawkins Austria. Publications include by Michael Weiss Johann Peter Salomon's Scores of Four Haydn Marianna Martines: A Woman Composer Symphonies: Edition with in the Vienna of Mozart and Haydn Commentary, and an by Bertil van Boer essay on the symphonies of Michael Haydn for The Symphonic Repertoire, Vol. 1: The Eighteenth Century Symphony (forthcoming, Indiana University Press).

9 bookbinding and find arts

Bookbinding 2000 Bookbinding 2000 Proceedings Demonstrations Edited by David Pankow These six videos present the In June 2000 the RIT Cary demonstrations delivered at Graphic Arts Collection hosted Bookbinding 2000. Along with a conference, exhibition, and their companion publication, gala in honor of Bernard C. Bookbinding 2000 Proceedings, Middleton’s contributions to they provide a complete record the art of bookbinding, and of the conference. RIT’s acquisition of Middleton’s outstanding book collection. Some of the world’s foremost Gold Tooling scholars and bookbinders presented a series of Michael Wilcox (113 Minutes) stimulating talks and detailed demonstrations at the event. This publication gathers the content Fully Dressed In Leather: of the six conference lectures into a fine volume Conservation Style with full-color illustrations. Don Etherington (68 Minutes) 7½×10", 110 pages, softcover, $21.99 Edge-To-Edge Doublure Monique Lallier (110 Minutes)

Highlights from the A Decorative Leather Covering Technique Middleton Collection of Anthony Cains (125 Minutes) Books on Bookbinding Bernard C. Middleton The Concave Spine: Rigid Flexibility This elegant cloth-bound, full- James Brockman (110 Minutes) color catalog accompanied an exhibition of rare items from The Exposed Spine Binding the Bernard C. Middleton Louise Genest (122 Minutes) Collection and was published all-region dvd or closed-captioned vhs ntsc $40 each, or $200 for all 6 (save $40!) to coincide with the Bookbinding 2000 conference at RIT. It includes illustrations and explanatory texts of the rarities on display— from historical ephemera to masterpieces of the Art for the People: Carl W. binder’s art. A selection of some of Middleton’s Peters and the Rochester most celebrated essays on bookbinding is also WPA Murals featured in this work. Jessica Marten 7×10¾", 124 pages, hardcover, $50 Between 1935 and 1943 the government-funded Federal Art Project of the Works Progress Edges of Books: Administration (WPA) sought Specimens of Edge to keep artists throughout the Decoration from RIT country working by creating projects that would Cary Graphic Arts benefit the public. In Rochester, the Memorial Collection Art Gallery’s director, Gertrude Herdle Moore, Steven K. Galbraith administered the WPA art program, while Isabel Edges of Books examines a familiar form from Herdle, her sister and the Gallery’s curator, an unfamiliar perspective. When books are was on the program’s committee. In 1937, on display, it is usually their spines, covers, Rochester’s WPA art project was called “the text, or illustrations that are featured. These most interesting and effective outside of New are the familiar parts of the books—the parts York City” by the regional director of the Federal that modern readers have come to interact Art Project. Rochester’s model program—hosted with the most. Edges of Books takes a different and administered by the Memorial Art Gallery— approach, uncovering a tradition that extends funded several mural groups by the artist back centuries in which the edges of books Carl W. Peters. Published by the Memorial were important sites for information Art Gallery and distributed by RIT Press. and decoration. 8×12", 96 pages, softcover, $19.95 7×10", 68 pages, softcover, $16.99

10 calligraphy and printing history

About More Alphabets: Spend Your Alphabets The Types of Hermann Zapf Lavishly! The Work of Jerry Kelly, Hermann & Gudrun Zapf foreword by Robert Bringhurst Jerry Kelly, introduction by This book, a companion volume David Pankow to the Typophile Chapbook “Spend Your Alphabets About Alphabets (1960, updated Lavishly”—a quote from Victor 1970), describes Zapf's post-1970 Hugo’s Les Misérables—aptly type designs and provides new describes the lifework of two research on many of the earlier types. In this principal figures in contemporary graphic arts: volume, Jerry Kelly describes the origins and Hermann and Gudrun Zapf. The Zapfs’ 50-year history of numerous Hermann Zapf typefaces relationship with Rochester Institute of Tech- including Marconi, ITC Zapf International, nology is feted in this exhibition catalogue. Linotype Zapfino, and Zapf Civilité. Kelly also It presents rare holdings of Zapf materials includes new information on the Palatino nova held at the Cary Collection—the foremost and Optima nova families. This new Typophiles Zapf archive outside of Germany. Chapbook is profusely illustrated with type 5¾×9", 48 pages, softcover, $20 specimens and drawings, many of which have never before been reproduced. the typophiles Highlights of the Cary 4½×7", 112 pages, hardcover, $35 Graphic Arts Collection at Rochester Institute of Technology The Work of Ismar David Steven K. Galbraith, Amelia Selected by Helen Brandshaft, Hugill-Fontanel, Kari Edited by David Pankow Horowicz Ismar David made his career Since its founding in 1969, over a broad spectrum of the Cary Graphic Arts Collection at Rochester applied art: calligraphy, Institute of Technology has grown from the book arts, typography, and personal library of its namesake Melbert B. Cary architectural design. The Work Jr., to one of the nation’s premier libraries on of Ismar David collects the graphic communication history. Highlights of designer’s lifework, following his training in the Cary Graphic Arts Collection brings this Berlin through his career in Jerusalem and New history to life with a selection of items that not York. His archives are held in the Cary Collection only exemplify the scope and mission of the at RIT. The new and frequently updated Ismar library, but are treasures in their own right. The David Electronic Archive is available at catalog features milestones in the history of http://www.shunammite.com/idea/ printing, diverse examples of fine press printing, 8×11", 160 pages, softcover, $29.95 $14.50 artists’ books, and rare artifacts from The New York Times Museum of the Recorded Word. 8×10", 90 pages, softcover, $22.95 Thinking in Script: A Letter of Thanks from Edward Johnston to Paul Standard Foreword by David Pankow, introduction by Mark Argetsinger Paul Standard named Edward Johnston as "The great exemplar of modern calligraphy, the link between all scribes living and departed." With this auspicious introduction, it is no wonder that Standard became Johnston’s chief benefactor in later years, heading a fund drive to save Johnston from destitution in his infirmity. Johnston's letter of thanks became one of Standard's cherished possessions and is here recaptured in a beautiful duotone facsimile. 9¼×9¾", 52 pages, softcover, $30 $15 11 fine editions

Manuale Zapficum Melbert B. Cary, Jr. Typographic Arrangements and the Press of the of the Words By and About Woolly Whale the Work of Hermann Zapf & David Pankow, Carl Purington Gudrun Zapf Von Hesse Rollins, Kenneth Auchincloss This book commemorates There is no doubt that Melbert the Zapfs' ninetieth birthdays B. Cary, Jr. reflected on what through beautiful typeface the books produced at his specimens set in homage to the Press of the Woolly Whale classic design of Hermann Zapf's masterpiece, might mean to those who acquired them. In his 1968 Manuale Typographicum. The 20 the preface of his first book,The Vision of Sir specimen designs in the book are based upon Launfal, he declared, “Our intention [is] to quotes about the couple's oeuvre, each typeset publish only those text which appeal strongly in Zapf faces and letterpress printed by friends to us, excluding those accepted classics, so and colleagues. Contributors include Jill Bell, completely accepted that they are never Rick Cusick, Jerry Kelly, Nancy Leo-Kelly, David opened. Our interest lies only with those who Pankow, and Doyald Young. The Manuale read their books, cherishing them because of Zapficum's innovative specimen pages employ the enjoyment gained from using them.” The timeless Zapf faces such as Diotima, Optima, essays and bibliography that follow document Palatino, and Zapfino, while including fresh the life and work of a man who loved books uses of proprietary typefaces such as Hallmark and who loved the making of books, from the Uncial and Hallmark Textura. Each is printed in formal to the ingenious and daring. Designed red and black on Hahnemühle Biblio paper. The by Jerry Kelly, bound by Judi Conant, printed in Campbell-Logan Bindery bound an edition of letterpress and offset in an edition of 120 copies. 100 copies in vellum and Fabriano paper. Winner of AIGA 50 Books/50 Covers of 2002. 8¼×12½", 24 pages, hardcover, $180 6×8¼", 80 pages, hardcover, $200

Alphabet Stories: The Book of Jonah A Chronicle of Technical Ismar David, Chaim Potok Developments In this special edition of Hermann Zapf the Book of Jonah, content After a complete sell-out of and form are intimately the American edition, RIT Cary interwoven. The linear Graphic Arts Press presents drawings, suggestive a second edition of Alphabet rather than realistic, are Stories. This book is enhanced contemporary in style yet by a letterpress-printed broadside designed drawn in the spirit of a past in which naturalistic by Zapf. Written as an anecdotal first-person representations were avoided. The atmosphere account, the reader is treated to Zapf’s of the past is further evoked by the use of recollections of technical breakthroughs. Oriental style elements in the Hebrew writing. Reproductions of his calligraphy, proofs, While the letterforms are contemporary in their typographic specimens, and photographs simplicity they are informed by manuscript complete the story. writing of the pre-medieval era. The English text 7½×11", 150 pages, hardcover, $65 is rendered in uncial capitals, a style preceding the development of minuscules. The timeless clarity of this style complements the Hebrew. This edition of 325 copies was printed by the Meriden-Stinehour Press, and bound by Judi Conant. Helen Brandshaft, who assisted in the preparation of this volume, rendered the Hebrew and English texts. Design and illustration are by Ismar David. The copies are signed by the artist. chiswick book shop 10¼×12", 40 pages, hardcover, $100

12 printing history

A Specimen Portfolio The Printer’s Manual: of Wood Type An Illustrated History in the Cary Collection David Pankow Melbert B. Cary, Jr. Graphic As printing from movable type was Arts Collection perfected in the fifteenth century, Foreword by R. Roger the mysteries of its practice were Remington guarded by a privileged few. The Wood type in myriad designs— rapid spread of the new art depended on the from stark condensed sans development of a reliable mechanism for serifs to bizarre ornamental scripts—created transferring knowledge, and printers naturally variety in commercial advertising more than adapted the established practices of the 180 years ago, and continues today to influence medieval craft guilds. In this way, the art of modern signs, posters, and billboards. The Cary printing was preserved and sustained, often Collection maintains an impressive collection carefully veiled from outsiders, and always the of wood type, numbering over 300 fonts. This product of years of close study and practice. book showcases over 250 of our best wood By the end of the seventeenth century, however, type specimens, including many complete the pioneers of manufacturing technology fonts and samples from unusual designs. All and scientific inquiry were prying away at specimen reproductions were printed from the rotting doors of medieval trade secrecy. the original wood type blocks, some distressed The Printer’s Manual: An Illustrated History is with 100 years of use and abuse. The resulting based on an exhibition of the same name at compendium is a rich typographic resource the Cary Collection, and shows the history of sure to delight any designer, scholar, collector printing manuals from 1683 to the end of the and student of graphic arts history. nineteenth century, including some of the rarest 8½×11", 305 pages, spiral bound, $19.95 in existence. 6×9", 80 pages, softcover, $30

Tempting the Palette: Red Cat Typography A Survey of Color Pamphlet Set Printing Processes Jan Tschichold, David Pankow Alexander Lawson, The book is intended to make Lee Engdahl the reader familiar with the This pamphlet set includes history and identification Clay in the Potter’s Hand by Jan characteristics of historic color Tschichold, and An Older Typophile printing processes. Twenty- in the Nineties: A Typophile Keepsake five processes are described and illustrated here by Alexander Lawson. These through informative texts and vibrant digital saddle-stitched booklets were color reproductions. Numerous magnified letterpress-printed in limited detail illustrations show the tonal characteristics editions in 1992. of each process. The majority of the image engdahl typography samples are drawn from the Cary Collection. 5½×8¼", softcover 8½×11", 60 pages, softcover, $30 set of 2: $20 $7.50

The Albumen & Salted Paper Book: The History and Practice of Photographic Printing 1840–1895 James M. Reilly The Albumen and Salted Paper Book is a descriptive history of the major photographic printing processes that were used between the years 1840- 1895. These first 50 years of photography established a tradition of individual experimentation and craftsmanship where each photographer participated in the manufacture of the printing materials that were used. Albumen print and salted paper print were the ordinary, all-purpose materials of the time—albumen print is the second most common type of photograph ever made. This book describes both the technical information of these historical materials and offers the reader a very organized approach to this interesting process. 6×9", 188 pages, hardcover, $34.99

13 printing history

Twenty Years of the The Bentons Frederic W. Goudy Patricia A. Cost Award Foreword by Matthew Carter Mark F. Guldin, Alexander The ease with which we can Lawson, David Pankow choose a typeface today from This work features stipple- a plethora of options to fit a drawn portraits and particular need is something we biographies of twenty may take for granted, but it is possible only recipients of RIT’s Frederic W. because of the tremendous amount of labor Goudy Award from 1969 to 1988. Zapf, and ingenuity that came before. The story of Mardersteig, Chappell, Wolpe, Carter, the lives and work of Linn Boyd Benton and and Frutiger are among the designers, Morris Fuller Benton is an important chapter in typographers, and historians honored in this the history of type, recalling a time in American history when men quietly worked at developing book. Printed by offset lithography in black ink and improving mechanical technologies with vermilion accents. the press of the good mountain, that they thought would continue evolving rit school of printing management and sciences incrementally into the future. 7½×10½", 80 pages, softcover, $10 7×10", 400 pages, softcover, $24.95 $18.95

What Is Reading For? The Scythe and the Robert Bringhurst Rabbit: Simon de This succinct and thoughtful Colines and the essay is the text of a talk Culture of the Book in commissioned for a symposium Renaissance Paris entitled The Future of Reading by Kay Amert, Edited by which was held at RIT in June Robert Bringhurst 2010. Written and designed by Simon de Colines was one Robert Bringhurst, this limited of the greatest typographers, edition is carefully crafted printers, and publishers of the Renaissance. and letterpress printed. There are 450 copies He has nevertheless been unfairly neglected. printed on Mohawk Ticonderoga paper and Apart from a pair of scholarly bibliographies, 50 special copies printed on imported mould- published a century apart, this is the first book made paper and signed by the author. length study of his work. Kay Amert’s insightful 5×9", softcover, 40 pages, $29.95 mohawk paper, and informative research of de Colines, edited $99.95 mould-made paper by Robert Bringhurst, reveals a major study of an important Renaissance figure. Printing History back 6×9", softcover, 292 pages, $39.99 issues Printing History, the biannual Goudy 150 Keepsake journal of the American Portfolio Printing History Association, publishes scholarly articles The RIT Cary Graphic Arts on the history of printing, Collection commemorated publishing, books, type, the 150th anniversary of typography, paper and related the birth of Frederic W. industries. Befitting a publication devoted to Goudy in Spring 2015. In the this subject it is beautifully designed, printed tradition of those who have been influenced and illustrated, of course, and is available only by and admire the work of Fred and Bertha in paper format. Printing History was founded Goudy, twenty-six contributors have partaken in 1979; since then it has been edited by Susan in a celebratory keepsake exchange. These Otis Thompson, Irene Tichenor, Renee Weber, keepsakes were distributed to the participants, David Pankow, William S. Peterson, and, coinciding with the Goudy 150th anniversary currently, William T. La Moy. See our website exhibition at the Cary Collection in Rochester, for available issues. New York. See samples from the portfolio on american printing history association our website. 10¼×7½", softcover, prices vary 12×9", $50.00

14 print media

Print Media Distribution: Personalization: A Look at Infrastructure, Data-Driven Print and Systems, and Trends Internet Communications Twyla Cummings Patricia Sorce with Bernice Lemaire This book, the fourth volume Print: in the right hands, in the in the Printing Industry Center right place, at the right time. Series, serves as a follow up to That’s effective distribution — Dr. Sorce’s previous book, Data- a critical step in the print supply Driven Print, published in 2006. chain. Dr. Cummings’ book, drawn from primary Here, she documents the importance of utilizing research studies, case-studies, and in-depth personalization and custom communication expert interviews, is the first publication to techniques, and identifies the best practices, comprehensively analyze each player’s role in best prospects and associated business models the distribution of printed product, offering for delivering top value to printing clients. workflow solutions that can provide significant In addition, several case studies provide real- advantages to print producers’ business models. world examples of this evolving industry. 5½×8½", softcover, 176 pages, $18 5½×8½", softcover, 248 pages, $18, $9.99 ebook

The New Medium of Print: Test Targets Material Communication RIT School of Print Media in the Internet Age Published annually, Test Frank Cost Targets is a collection of Print is so familiar that it remains scholarly papers contrib- invisible to the average person. uted by faculty, students, Frank Cost has often wished for and alumni of Rochester a small, fun-to-read book to give Institute of Technology. to people who were thinking It is a collaborative effort about the world of print for the first time. Most exploring the use of scientific method for color of the available introductory books concentrate imaging and process control. The content is a heavily on the technology, but say little about result of student work to publish a technical how people actually use print, let alone why. journal for a graduate-level course, Advanced The New Medium of Print is a new kind of book: Color Management. Offered by the School of it provides an introduction to the underlying Print Media at RIT, the course is a platform to systems for the creation and distribution of experiment and to realize a new digital imaging print, as well as an exploration of its many and paradigm and the dynamics of teamwork. varied contemporary uses. volumes 3.0–9.0 available 5½×8½", softcover, 272 pages, $18 $10 8½×11", softcover, $24.95 each

History of the Linotype Company by Frank Romano From the Victorian era to the start of the twenty-first century, the Mergenthaler Linotype Company dominated the typesetting and printing industries. Unlike previous books which have ended with the invention of the Linotype, Frank Romano tells the rest of the story. This book details the products, the people, and the corporate activities that kept the company ahead of its competition in hot metal, phototypesetting, and pre-press technology. Over ten corporate entities eventually formed the U.S. manufacturer, which ended its corporate life as a division of a German press maker. What began in 1886 ended finally in May 2013, when the Linotype Library division of Monotype Imaging was closed down. After 127 years, the last resting place of the history of the Linotype Company is in this book. 10.5×8.5", 480 pages, softcover, $39.99

15 graphic design

VignelliTransit Maps Vignelli Transit Maps VignelliTransit Maps Vignelli About the Authors e story of New York subway maps follows the story About this Book of this city’s transportation growth from independent lines Peter B. Lloyd worked for thirty years in the Transit Maps In Peter Lloyd’s thoroughly documented book, he uncovers software design industry and has a passion for collecting to one system. Each time, people have tried their best to the history of the Vignelli map and of the people who Peter B. Lloyd with Mark Ovenden subway maps from around the world. He obtained a created and promoted this New York icon–as well as the c Hons in Mathematics from Cardiﬀ University convey the intricacies and complexities of the system in the people who hastened its demise. He explores in fascinating and a Certiﬁcate in Philosophy from Oxford University. detail Vignelli’s dealings with the  when he was a

He is the co-editor of Paris Métro Style in Map and clearest way possible. principal at Unimark, the prestigious international design Station Design () and the author of several books agency that won the commission to redesign the subway on the philosophy of George Berkeley. system signage and map. This book’s proﬁles of the diverse

Peter B. Lloyd Mark with Ovenden players, illuminating their contributions and conﬂicting Mark Ovenden  is a broadcaster and author is book is also an opportunity to celebrate the work philosophies, is invaluable for students of information who specializes in the subjects of graphic design, design. Lloyd shows, for the ﬁrst time, early development cartography and architecture in public transport, done a long time ago by my collaborators at Unimark sketches of the famed map and of its recent successors. with an emphasis on underground rapid transit. Rarely seen and graphically intriguing map studies, He is the author of Metro Maps of the World (, ), and that done by my associates more recently. I feel it is created by Unimark for the then brand-new Washington, Vignelli Transit Maps describes the history of the New York subwayTransit Maps of the World (, ), Paris Metro Style maps and , Metro are a valuable addition as well. (, ), Paris Underground (, ), important from a historical point of view to establish and London Underground by Design (, ). Eddie Jabbour the proper credits to all who have made contributions to our design for the New York subway diagrams. follows this city’s transportation growth from separate, independent linesMassimo Vignelli to one

Peter B. Lloyd large system. Peter Lloyd uncovers the history of the Vignelli map that includes the with Mark Ovenden legacy of the people who created and promoted this New York icon—as well as those who hastened its demise. The book includes a first glimpse at original, early RIT CARY RIT CARY GRAPHIC ARTS GRAPHIC ARTS PRESS PRESS development sketches of the famed map and of its recent successors. 9×12", 128 pages, softcover, $39.99

Lella and Massimo The Book Jackets of Vignelli: Two Lives, Ismar David One Vision Misha Beletsky by Jan Conradi This book rediscovers an Lella and Massimo Vignelli: Two important contribution to a Lives, One Vision is a portrait popular field of graphic design of two important twentieth- and suggests that Ismar David's century designers whose careers calligraphic book jackets intertwined since the 1950s. The present a viable alternative to the current Vignellis promote a modernist philosophy of design approach. Ismar David belonged to designing for a better society: resourceful use a group of accomplished calligraphers who of space and materials, clear communication, established themselves as jacket designers in lasting quality, and logical functionality. New York in the 1950s. David’s jacket designs Through a mix of archival research and personal are distinguished from other work of the period interviews with Lella, Massimo, and their many as powerful and expressive. His style is informed colleagues and clients, Jan Conradi documents by a thorough mastery of the typographic the Vignellis’ nuanced approach to “cleaning up” tradition yet looks remarkably fresh, even today. an often chaotic and messy society by adhering 6×9", softcover, 48 pages,$24.95 to a minimalist and structured design method. The Vignellis’ lifetime commitment to a world of What Our Lettering Needs design is marked by vibrant client relationships Rick Cusick and unwavering attention to detail. With wit, This book is a thorough account grace, focus, and finesse, the Vignellis’ sustained of Hermann Zapf’s contributions pattern of working and living has influenced, to the artistry and success of and continues to inspire, generations of Hallmark Cards, an experience designers worldwide. that is now fully blended into the 6×9", 176 pages, softcover, $34.99 company’s rich heritage. Since the late ‘70s, designer Rick Cusick has provided, Vignelli Drawings: in articles and presentations, most of what A Collection of has been written about the Hallmark/Zapf Sketches for Book association. This beautifully illustrated book is a Design tribute to Zapf’s own philosophy that the artist’s by Massimo Vignelli challenge is “to ensure, despite technology and For the first time mass production, that beauty is never lost. readers can look 6¾×10", softcover, 136 pages, $24.95 inside Massimo Vignelli's book design process. Never seen before, ten of his book designs are From the Eye deconstructed showing his page grid, hand- to the Heart: drawn sketches, and the photography on 50 Logos / the printed pages. Vignelli said, "The grid is an 50 Posters / integral part of book design. It's not something 1 Book that you see physically. It's just like underwear. Armando Milani You wear it but it is not exposed." In this age of Renowned Italian graphic designer Armando digital visualization, it is refreshing to see Milani specializes in branding programs and a master designer's ability at drawing. published by the vignelli center for design posters for humanistic causes. This catalog studies and distributed by rit press shows the two sides of Milani’s profession, 12×8.5", 76 pages, softcover, $34.99 facing 50 logos with 50 posters: design for business alongside design for a better society and humanity. armando milani/vignelli design 16 spiral bound, $24.95 graphic design

The American Image: Claude Bragdon and the U.S. Posters from the Beautiful Necessity 19th to the 21st Century Edited by Eugenia Ellis and Mark Resnick with Andrea G. Reithmayr R. Roger Remington Claude Bragdon (1866- The “modern” American poster 1946) was a first-generation has figured prominently in modernist architect, virtually every major political, illustrator, critic, theorist and social, commercial, and theater designer. Bragdon cultural development in the country. With practiced architecture in Rochester, New York arresting images and text, these posters have throughout the Progressive Era. Although his informed and “sold” Americans on election masterpiece, the New York Central Railroad campaigns, the nation’s war efforts, protest Station, was demolished in the 1960s-70s, the movements, consumer products, travel, First Universalist Church, the Bevier Memorial entertainment, etc. They also comprise a Building, the Peterborough Bridge near Toronto, history of U.S. graphic design, reflecting and nearly 100 residences remain today. dramatic changes in style, advertising theory, A prolific and influential writer, Bragdon and printing, as well as the emergence of key published more than twenty books and graphic designers. The American Image provides hundreds of articles. He was nationally known a rare survey of this popular art, spanning more for his graphic art, his writing on the fourth than one hundred years. Selected from the dimension, his Song & Light Festivals of 1915– Resnick Collection, the book analyzes some 1918, and his role in theater’s New Stagecraft. 70 posters representative of every significant He had technical and artistic expertise in many style and theme. They range from design disciplines, making it difficult to categorize his masterpieces to works of historical value, from work into a specific stylistic trend. Bragdon’s posters by renowned designers to those created work as an early modernist is important both anonymously, and from celebrated images to in its own right and as a key to other 20th- those never before published. This handsome century architects’ work. This catalogue, which book includes superb, full-color reproductions; accompanied a 2010 exhibition of the same an incisive essay on American poster design name at University of Rochester’s Rare Books by RIT professor R. Roger Remington; and a & Special Collections, includes thirteen essays preface and authoritative commentary on each on Bragdon’s work and a gallery of nearly 250 image by Mark Resnick. illustrations. Winner of the 2011 Leab Award. 8×11", 112 pages 8½×11½", 240 pages, softcover, $49.95 $24.97 softcover $29.99 $14.99 hardcover $50

The Art of the Book Where Would the in the Twentieth Century Button Be Without the Jerry Kelly Button Hole? . . . Through the selection of eleven George Tscherny master designers, Jerry Kelly This book is about designs illustrates a wide range of born of necessity; often styles: from classically inspired spontaneously, always design and historical revival, to novel and pragmatically. It is also about modern layouts. He describes the care with the particular sensibility of which each designer combined typographic graphic designer George Tscherny and his elements in his own unique way. The selection ability to find beauty or art in the most ordinary of these designers, ranging from Updike to Zapf, things, and to communicate this appreciation to is only a small sampling of the practitioners others. Experience his infectious enthusiasm for that the twentieth century produced, but “anonymous,” “ad hoc,” or “vernacular” design, they are indicative of the wide range of book for objects that have an aesthetic appeal in design styles achieved during this exceptionally spite of themselves, for creations that are both dynamic century. ingenious and ingenuous. 9×12", 200 pages, hardcover, $39.95 8×11", softcover, 32 pages, $19.95 $9.97

17 graphic design

The Graphic Design Archives Chapbook Series Elaine Lustig celebrates the achievements of key design Cohen: Modernism pioneers whose work is held in the Special Reimagined Collections at RIT Libraries. From the inaugural by Aaris Sherin acquisition in 1986, RIT’s holdings have grown Elaine Lustig Cohen is to include the work of eighteen designers. widely recognized for set of 5 chapbooks: $79.99 the client-based design work she produced in Will Burtin: the 1950s and 1960s. The Display of Influenced at an early age in Modernism, she Visual Knowledge was later rewarded with accolades for her work R. Roger Remington, as a fine artist in painting and collage. Aaris Amy J. Vilz Sherin focuses on Cohen as a multi-faceted Will Burtin: The Display designer, paying particular attention to the book of Visual Knowledge covers she designed for Meridian Books and explores the work of New Directions. The author provides a critical Will Burtin (1908–72), overview of Cohen’s career based on interview designer, visionary, and teacher. Whether in sessions with the artist along with full color advertising, exhibits, magazines, or other print examples of her work. material, his constant goal was to provide the 7½×7½", 66 pages, illustrated, $21.95 audience with optimum communication of the content. Burtin designed visual training manuals Cipe Pineles: for gunners during World War II, served as art Two Remembrances director of Fortune magazine, organized several Estelle Ellis , ground-breaking design conferences, and Carol Burtin Fripp worked as a design consultant for the phar- Seventeen and Glamour, maceutical giant Upjohn. Burtin had a unique Mademoiselle and ability to visually express complex concepts in Charm—Cipe Pineles a sophisticated yet aesthetically pleasing and (1908-91) strengthened accessible manner; this became the defining the visual appeal of each characteristic of his work. of these magazines with her award-winning 7½×7½", 40 pages, illustrated, $15.99 design and art direction. Her groundbreaking work in the 1940s and 50s set the standard Purity of Aim: for the appearance of women’s magazines in The Book Jacket ensuing decades. This volume’s vibrant repro- Designs of ductions of pen-and-ink sketches, fashion Alvin Lustig layouts, and gouache illustrations will orient Ned Drew, readers to RIT’s extensive Pineles Collection. Paul Sternberger The book also introduces Pineles’s personal Purity of Aim: The Book history through essays by Estelle Ellis, and Jacket Designs of Alvin Carol Burtin Fripp. Lustig is a colorful 7½×7½", 44 pages, illustrated, $15.99 and well-researched representation of Alvin Lustig’s book cover designs. Lustig (1915–55) used the book cover as a vehicle of his bold Lester Beall: Space, graphic experimentation that was enhanced Time & Content by a lifelong collaboration with James Laughlin, R. Roger Remington, founder and publisher of New Directions Books. Massimo Vignelli As a modern designer, Lustig’s interests spanned Lester Beall: Space, Time many fields: architectural, industrial and interior & Content explores the design which served as an expression of his work of Lester Beall deeply held convictions. For him, the designer through reproductions was not a single-minded specialist, but an inte- of RIT’s comprehensive grator of many art forms—and simultaneously, as holdings. Beall (1903-69) gained prominence he saw it, a spokesman for social change. through his ads, posters and identity projects 7½×7½", 88 pages, illustrated, $21.95 commissioned from such high-profile clients as the Chicago Tribune, Collier’s and Time magazines, the Rural Electrification Administration and International Paper Company. 7½×7½", 36 pages, illustrated, $15.99

18 photography

Bernie Boston: Mother Daughter: American Posing as Ourselves Photojournalist Elaine O’Neil, Julia Therese Mulligan Hess, Deborah Willis, RIT alumnus Bernie Perri Klass, and Sheila Boston (’55) was a witness Solomon Klass to American history as a Through daily portraits, news photographer. this five-year project He chronicled the civil dissension and strife of charts the physical the 1960s, prompted by the Civil Rights and anti- and emotional changes of two women at the Vietnam war movements; the inner sanctum of opposite ends of the “young woman” spectrum. the White House and its presidential residents; Each day, Elaine and Julia stopped their separate and history-making newsmakers, scandals, activities and met in their living room to pose for conflicts, and triumphs. This publication is the a portrait. Through the lens of the camera, these first survey of his photojournalistic career. moments have come to define the years of their 8×8", 104 pages, $24.99 shared experience. 8½×8½", 144 pages, softcover, $49.95

Photo-Editing Teaching Photography: and Presentation Notes Assembled Douglas Holleley Philip Perkis This book introduces photogra- This slim, unassuming book phers, print-makers, and other has been an unexpected hit graphic artists to the creative in photography circles. An possibilities of image editing and accomplished photographer presentation. By employing the and educator, Perkis draws from principles outlined in this book four decades of teaching experi- readers can expect that the content of their ence, and he has distilled his knowledge into work will be more coherent and accessible, not this volume of thoughts on visual perception, only to an audience, but also more importantly successful photo lesson exercises, and practical to themselves. teaching advice for photography instructors. 6×9", 140 pages, $24.95 6×9", 80 pages, $19.99

Unfinished Stories: The Becoming Visible Narrative Photography Jessica Catherine Lieberman of Hansel Mieth and Becoming Visible brings together Marion Palfi scholarly discussions of visibility Janet Zandy and illness, photographs of Unfinished Stories presents an experience in treatment a parallel study of the lives for Hodgkins lymphoma, and and narrative photography personal testimonial about that time. An artistic of Hansel Mieth (1909–1998) and Marion Palfi and academic contribution to the fields of (1907–1978). Mieth was the second woman staff trauma studies, disability studies and auto- photographer employed by Life magazine. Palfi’s pathography, this cancer journey reveals how photo of Henry Street Settlement kids was the the forces of art and narrative can contribute to first cover ofEbony magazine. German born social dynamics for change. émigrés who never met, they constructed 8×10", 144 pages, softcover, $19.95 remarkably similar photo narratives of unseen America. 8.5×10.5", 224 pages, softcover, $34.99

Images from Science & Images from Science 2 Organized by RIT School of Photographic Arts and Sciences These exhibit catalogs feature exciting contemporary photography from the fields of astronomy, physics, engineering, medicine, and microbiology, submitted by photographers from around the world. ifs: 144 pages, 8½×8½", $4.95 ifs 2: 160 pages, 8½×8½", $21.99 $7.95

19 business / philosophy

The School of Hard Knocks: The Evolution of Pension Investing at Eastman Kodak Russell L. Olson Russell L. ("Rusty") Olson, a consultant on institutional investing, retired in 2000 as director of pension investments, worldwide, for Eastman Kodak Company. He had overseen Kodak's pension funds since 1972. Over the 1980s and 1990s (and through 2004) Kodak's pension fund was one of the best performing pension funds in the country. 6×9", 114 pages, softcover, $29.99

It Isn't Just Business, Epicurus: His Continuing It's Personal Influence and Arunas A. Chesonis Contemporary Relevance and David Dorsey edited by Dane Gordon, Rochester-based PAETEC David B. Suits Communications CEO Arunas The philosophy of Epicurus Chesonis and his people tell (c. 341-271 B. C. E.), has been a how, by following a handful of quietly pervasive influence for basic ethical principles, their more than two millennia. At company has emerged as an example of how to present, when many long revered ideologies are succeed in the twenty-first century, not just in proven empty, Epicureanism is powerfully and telecom, but in any industry. refreshingly relevant, offering a straightforward 6×9", 172 pages, softcover, $8.99 way of dealing with the issues of life and death. 6×9", 236 pages, softcover, $24.99, $9.99 ebook Telecommunications History & Policy Lucretius: His Continuing into the 21st Century Influence and Ronald G. Fulle Contemporary Relevance This book provides an overview edited by David B. Suits, of the telecommunications Timothy J. Madigan environment and the factors Lucretius (c. 99 BCE–c. 55 BCE) is that have shaped this industry the author of De Rerum Natura, a from its inception through work which tries to explain and 2009. Fulle presents a valuable examination expound the doctrines of the of telecommunications, not only from its earlier Greek philosopher Epicurus. Lucretius’s technological advances, but through case philosophy is connected to contemporary studies and analysis of the four components philosophy such as existentialism and that of industry change. aspects of his thought work against trying to 6×9", 252 pages, softcover, $34.99, $9.99 ebook separate the sciences and the humanities. 6×9", 142 pages, softcover, $24.99, $9.99 ebook

New Essays on Adam Smith’s Moral Philosophy Epictetus: His Continuing edited by Wade L. Robison, Influence and David B. Suits Contemporary Relevance edited by Dane R. Gordon, Adam Smith (1723–1790) was a David B. Suits Scottish philosopher who, with his good friend David Hume, Epictetus (c. 50-c. 120 CE) can be ranked as the most was born a slave. His master, famous of the 18th century Epaphroditus, allowed him to “Scottish Enlightenment” philosophers. attend the lectures of the Stoic The essays in this volume give us a better philosopher Musonius Rufus and later gave understanding of the complexities and him his freedom. From numerous references in subtleties of Smith’s thought about matters of his Discourses it is clear that Epictetus valued morality and about his relations with Hume. freedom as a precious possession. Epictetus's 6×9", 254 pages, softcover, $24.99 teachings about freedom and human dignity have echoed through the millennia-in the writings of Spinoza, Thomas Paine and Martin Luther King, Jr., to name a few. 6×9", 264 pages, softcover, $24.99, $9.99 ebook 20 communication / popular culture

RIT Press is pleased to announce a new series on Popular Culture, beginning with four groundbreaking titles in the Comics Studies Monograph Series, edited by Dr. Gary Hoppenstand, Professor of English at Michigan State University. Written by some of the finest scholars working in comics studies, each title will be attractively designed in a uniform format and will examine the history, the dynamic art and culture of comics and graphic novels.

Narrative Structure in Superheroes Comics: Making Sense of in Crisis: Adjusting to Fragments Social Change Barbara Postema in the 1960s and 1970s In Narrative Structure in Jeffrey K. Johnson Comics: Making Sense of As the founding fathers of Fragments, Barbara Postema the superhero comic books, seeks to explain how comics Superman and Batman have communicate and create meaning, with an defined a genre of American emphasis on two aspects of comics. She first mythology from the mid-twentieth century to examines the pictorial quality of comics, which the present. The author describes how the Man receives more emphasis than verbal/textual of Steel and the Dark Knight dealt with their elements. Her second focus is upon the midlife crises brought on by the cultural and storytelling and narrative qualities of comics, social changes of the 1960s and 1970s. Johnson as well as the literary explorations they provide. describes how the superheroes’ problems and The “narrative structure” refers to the potential adaptations mirror much of American societal of images, the story telling capacities of panels, changes during that time. This book details and the sequence of panels, in addition to how the nation’s comic heroes reflected the the more traditional narratological concepts. substantial changes within American society. Overall, the author presents a credible rationale Superheroes in Crisis is the second book in the for the way in which comics structure their Comics Studies Monograph Series. The series narratives. RIT Press is pleased to announce editor is Dr. Gary Hoppenstand, Professor of Narrative Structure in Comics: Making Sense English at Michigan State University. of Fragments as the first book published in its 7×10, 142 pages, softcover, $29.95 Comics Monograph Series. Gary Hoppenstand, Professor of English at Michigan State University, is the Series Editor. 7×10", 188 pages, softcover, $29.95

Visual Communication: From My Seat on the Aisle: Perception, Rhetoric, and Movies and Memories Technology Jack Garner Edited by Diane Hope Foreword by Robert Forster Thought-provoking chapters Preface by Scott Pitoniak by visual scholars are pulled From My Seat on the Aisle together from Diane Hope’s chronicles more than 30 years conferences on “Visual of Jack Garner’s experience as a Communication: Rhetoric and nationally syndicated film critic for the Gannett Technology.” Appropriately, the list of scholars proves as eclectic as the field itself — from newspapers. His book compiles the best of experts in cognitive processing to economists. his essays, reviews, and interviews with many Published in collaboration with Hampton Press. Hollywood celebrities such as Audrey Hepburn, 6×9", 276 pages, softcover, $35 Clint Eastwood, Meryl Streep, Jimmy Stewart, Woody Allen, and Philip Seymour Hoffman. Garner offers a unique perspective into the world of film that is humorous, anecdotal, and insightful. 6×9", 260 pages, softcover, $19.99, $9.99 ebook

21 local interest

No Room for Democracy: Johnny Antonelli: The Triumph of Ego over A Baseball Memoir Common Sense Johnny Antonelli and Richard M. Rosenbaum Scott Pitoniak Foreword by Henry A. Kissinger One of only 17 major-league Dick Rosenbaum, born to a players never to have spent Jewish immigrant family in 1930s a single day in the minors, upstate New York, traces his Johnny Antonelli was a highly career as a Cornell Law student, coveted phenom who signed a practicing attorney in Rochester, New York, a “bonus baby” contract with the Boston Braves head of his county’s Republican Committee, for $52,000 a few days after graduating from and a nomination as the youngest New York Rochester’s Jefferson High School in 1948. It Supreme Court Judge in history. wasn’t until six years later, when he was traded 6×9", 320 pages, paperback $17.95 $5 to the New York Giants, that the stylish left- hardcover with dust jacket $27.95 $7 hander began realizing the potential the scouts had seen in him. Following his baseball career, The Old Bank: Antonelli became a successful entrepreneur in The Rochester Savings the tire business. Enjoy this inside look at the Golden Age of baseball. Bank and its Presidents and 6×9", 132 pages, softcover, $17.95, $9.99 ebook Trustees From 1831 to 1983 James C. Duffus This book chronicles the dynamic Jewel of the life span of an important Roch- Sports World : ester institution, a mutual savings The Story of the bank, that by definition, was Hickok Belt Award owned by its depositors and operated for their Scott Pitoniak benefit. It also chronicles the contribution of Foreword by some of the Presidents and Trustees to the Muhammad Ali Rochester community. 6×9", 108 pages, softcover, $19.95 Icons Muhammad Ali, Mickey Mantle, Arnold Palmer, Jim Brown, Sandy Koufax and Joe Namath were among the athletes who wore this God’s Country: belt made from genuine alligator skin featuring Historic Churches a five-pound, solid gold buckle, encrusted with and Chapels of the diamonds, rubies and sapphires. From 1950 to Genesee Valley 1976, the Hickok Belt was the most coveted and Phyllis Pittman Kitt respected individual award in all of sports, given to the professional athlete of the year at Explore the Genesee Valley a banquet held in Rochester, N.Y. through photographs and 10×7", 152 pages, softcover, $24.95 $17.95 brief histories of churches in this picturesque area of New York. Embark on a pleasant journey of discovery The Life and Letters of through Kitt’s history-laden text accompanied Kate Gleason Janis F. Gleason by full color images. 9×12", 238 pages, softcover, $39.95 $25 Susan B. Anthony called her the ideal business woman of whom she had dreamed fifty Rochester years earlier. Playwright Eugene Panorama O’Neill saw her as the symbol Frank Cost of greed and emasculating Inspired by a 1906 ambition. Kate Gleason (1865–1933), panoramic photo of Rochester, New York, groundbreaking nineteenth-century industrialist, Frank Cost captured numerous panoramas mechanical engineer, and real estate developer, of modern-day Rochester over a ten-year was her own best invention. The truth of her period (2002–2011) using a variety of digital dynamic life, in all of its complexity, is revealed technologies. This oversized book contains over in Janis Gleason’s biography of this legendary twenty of these stunning images. This edition American woman. published and distributed by RIT Press through 6×9", 204 pages, $17.95 softcover, a special arrangement with Fossil Press. $24.95 hardcover with dust jacket 22×7.5", 56 pages, $75.00 $9.99 ebook 22 rit / deaf studies

New Beginnings: Sentinel: Acquiring and Living The Design, Fabrication, with a Cochlear Implant and Installation of the Edited by Michael Stinson and Monumental Sculpture Gerard Buckley by Albert Paley Fifteen stories written by deaf/ at Rochester Institute hard of hearing individuals of Technology, NY who have had cochlear Edited by James Yarrington, implants are told within the with Sam Hunter, Frank Cost context of unique histories that are intimate, Albert Paley’s Sentinel has transformed the face personal and moving. Readers will gain insight of Rochester Institute of Technology: a dramatic into the personal struggles and challenges for focal point in the heart of campus.This book those who made the decision to get a cochlear chronicles all aspects of Sentinel’s inception, implant. The writers share their process over through essays and an interview with the the decision to obtain an implant as well as the artist himself. delights and disappointments in hearing with 9×11½", 128 pages, softcover, $35.99 one. Many of the book’s contributors noted how their involvement in the deaf community and Deaf culture influenced their perceptions View It! The Art and of cochlear implants. Architecture of RIT 6×9", 258 pages, softcover, $17.99, $9.99 ebook David Pankow, Becky Simmons, Houghton Wetherald Moments of Truth: The cohesive fabric of patterned Robert R. Davila, brick on RIT’s unique campus is the the Story of a Deaf Leader backdrop for a significant collection By Harry G. Lang, Oscar P. of public art. The publication of this Cohen, Joseph E. Fischgrund guide to RIT art and architecture marked the milestone of the university’s Withstanding childhood poverty 175th anniversary. in a migrant farming family and 5×10", 76 pages + gatefold map, softcover, $9.95 an illness at age 11 that left him profoundly deaf, Robert R. Davila became one of the first deaf persons in history to earn a doctorate. This book is a RIT Then & Now: tale of self-discovery and resilience appealing A Book of Postcards to all who face overwhelming odds, especially The twenty-three deaf children who are sure to be inspired by mailable postcards his legacy. within this wonderful 6×9", 240 pages, $18 paperback, $26 hardcover, book illustrate a slice $9.99 ebook of RIT’s history, through a mix of historic photographs, contemporary views, academics, and student life. Heavyweight pages are With Fire: Richard Hirsch perforated for easy removal. A Life Between 7×4¾", 24 pages, softcover, $9.95 Chance and Design Scott Meyer Colleagues With Fire is the story of ceramic John Retallack and artist Richard Hirsch, and Anne C. Coon an examination of the work for which he is so widely Using ground-breaking celebrated. This richly illustrated book presents advances in printing the life of an artist whose career spans some technology and a bold of the most important developments in the approach to graphic design, American Clay Movement. Hirsch established RIT Press presents Colleagues, a connection with legendary Japanese Living a visually stunning collection of portraits Treasures, the Raku and Ohi families, whose by John Retallack with a companion poem, influence created a lasting pedagogical and “Enter the Eyes” by Anne C. Coon. creative link to the West that continues today. 8×10", 112 pages, $29.99 $19.95 9×11", 160 pages, softcover, $24.99

23 gift items

Your friends and family will enjoy these greeting cards, featuring historic reproductions of items held in the Cary Collection at RIT. Cards are printed in color on the front with a blank interior, and they look great framed, too! All card sets are packaged in clear gift boxes and contain eight 4¼×6"cards (two each of four different designs), with envelopes, unless otherwise noted. See them all on our website. lester beall postcards: lester beall postcards: all card sets: $7 rea poster series 1 rea poster series 2 12 cards, no envelopes 12 cards, no envelopes

will bradley series 1 harper’s posters by japanese wood block medieval manuscript edward penfield prints leaves

nurseryman’s catalog nurseryman’s catalog nurseryman’s catalog nurseryman’s catalog flower set 1 flower set 2 fruit set 1 fruit set 2

poker woodcuts w.h page wood type assorted big shot schoen place big shot 8 different images

french painted greek ornament london in the 19th snowflake alphabets century photomicrographs

24 gift items

Letterpress Notecards These simple stationery sets are printed at the Cary Collection, drawing from our historical collection of metal and wood type. Sheets are blank, with a color illustration at the top. Colors may vary. More than forty designs are available—see them all on our website. 4 sheets with envelopes, 4¼×5½", $3

Holiday Letterpress Cards and Valentines Choose from a variety of holiday greetings in different languages, non-denominational messages, and special valentines for your loved ones. May include quotations from Buddha, Channing, Dickinson, Keller, Rilke, Whitman, and others. These cards are printed by hand in limited runs. See the full selection on our website. assorted sizes, $1.50–$7

Marvelous Menagerie Love Card Eight notecards, each This beautiful woodcut of a featuring a different animal couple embracing, with from the “Marvelous "love" text below, makes an Menagerie” on front, blank excellent Valentine's Day inside. Printed from 19th- card. Blank inside. century wood-engravings. single card with envelope, 8 cards with envelopes, 4¼×5½", $1.50 4¼×6", $7

Mini Notebook Peach Tote Bag Spiral-bound notebook These durable cotton totes features a letterpress-printed feature colorful prints. cover and a variety of paper Plenty of room for your books, stocks on the inside. Choose clothes, or groceries — you from top or side binding. name it! Natural cotton cloth. 4×5", spiral bound, $4.95 14×14×3", $5

Perpetual Calendar This perpetual calendar will never go out of date as you flip through richly varied typographic styles! Sign painting at the turn of the twentieth century was an art form that required the skill of a trained artisan, as letters played a key role in the beautification and decoration of shop exteriors. The French master sign painters, Ducompex and Fleury, issued exquisitely chromolithographed alphabet model books to serve as inspirations for their fellow tradesmen. The characters in this calendar are reproduced from a selection of their alphabet plates; showing everything from curvilinear Art Nouveau and Gothic types in extreme perspectives to subtly shaded italic and roman forms. 9×3½", spiral bound, $14.95 25 gift items / posters

Lester Beall REA Poster Prints In th 1930s, much of rural America lacked electricity, power, and running water. The Rural Electrification Administration hired designer Lester Beall to create a series of posters illustrating the benefits of electrification. The original posters are held in the RIT Graphic Design Archives. Reproductions are digitally printed on heavyweight paper. 12×16", $15 each or 3 for $40 Hamlet Bookbinding 2000 Broadside This poster was printed to The classic verse commemorate the Book- of empowerment binding 2000 Conference that from Shakespeare’s celebrated the Cary Collec- Hamlet stands tion’s acquisition of Bernard out boldly when Middleton’s renowned collec- printed from tion of books on bookbinding. historic metal type at the Cary Collection. This It is an attractive showpiece broadside is typeset in Eve Heavy, designed by that tastefully illustrates Rudolf Koch in the early 1920s for the Klingspor bindery details in taupe typefoundry. It is printed on a fine quality tan duotone, with contrasting typography laid paper, suitable for framing. 16×12", $10.95 in deep red. Designed by Bruce Meader. 16×24", $5 Bestiary Wood Psalm 9:1–2 Engraving Broadside Wood engravings depicting This two-color broadside twelve different exotic was printed using classic animals make an attractive metal type held in the Cary print, suitable for framing. Collection. The typeface, The images were carefully Victor Hammer’s American printed on the Cary Collec- Uncial, was used to set this tion’s historic letterpress uplifting Psalm of rejoicing. equipment, using 19th 11×12", $9.95 century wood blocks and a cream laid paper. 11×17", $10.95 Flower Power Bernie Boston 2015 APHA Photojournalist Conference Poster Bernie Boston This poster was created chronicled the civil for the 2015 American dissension and Printing History Association strife of the 1960s, conference, Printing on the prompted by the Handpress & Beyond. Civil Rights and anti- 13×18", $15.00 Vietnam war movements. This is his iconic "Flower Power" image. 20×30", $10 "bernie boston: american photojournalist" book and poster set: $29.99

26 coming soon Coming Soon! A selection of our forthcoming book titles. More information will be available on our website as the date of publication approaches.

The Noblest Roman: Bob Davies: A Basketball Legend A History of The Centaur Types Barry S. Martin of Bruce Rogers Bob Davies played a significant role in Jerry Kelly and Misha Beletsky the development of modern basketball in In this richly illustrated and definitive history Rochester, New York during the post-World of Centaur, the American typeface, Kelly and War II era. Davies invented the behind-the- Beletsky uncover and report new research back dribble, developed the penetration and culled from unpublished documents. They transition styles of play, and created several present a more accurate narrative of the type’s innovative passes. The NBA selected him as creation than previously written and offer one of the ten best players in the 20th century. colorful examples of Bruce Rogers’ work. Author Barry Martin brings to life an original spring 2016 biography of Davies illustrated with photos, archival materials and personal interviews. The Aries Press of Eden, New York spring 2016 Richard Kegler The Aries Press was an American private press founded by Spencer Kellogg, Jr. in the 1920s. A second-generation millionaire and patron of the arts, Kellogg established the press that was influenced by the Arts and Crafts Movement. Though little known today, the Aries Press produced fine examples of exceptional printing. Richard Kegler documents its history with colorful illustrations and samples from the Press. spring 2016

27 http:// yourentire purchase. off THANKYOU20 for20% Use couponcode Order onlineandsave! rit press 90 lomb memorial drive rochester, ny 14623-5604 ritpress.rit.edu