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BA (Hons) Graphic Communication Design Programme Specification - 201920

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BA (Hons) Graphic Communication Design Programme Specification - 201920 10255 - BA (Hons) Graphic Communication Design Programme Specification - 201920 APPROVED BA (Hons) Graphic Communication Design Awarding Body University of the Arts London College Central Saint Martins Programme Graphic Communication Design (L031) Course AOS Code 10255 FHEQ Level Level 6 Degree Course Credits 360 Mode Full Time Duration of Course 3 years Teaching Weeks 90 weeks Valid From September 1st 2019 QAA Subject Art and Design Benchmark UAL Subject Communication and graphic design Classification JACS Code W210 - Graphic design UCAS Code W215 PSRB N/A Work placement No offered Course Entry The standard entry requirements for this course are as Requirements follows: Page 1 of 14 10255 - BA (Hons) Graphic Communication Design Programme Specification - 201920 One or a combination of the following accepted full level 3 qualifications: Pass at Foundation Diploma in Art & Design (Level 3 or 4) and 1 A Level at Grade C or above 2 A Levels at grade C or above (preferred subjects include Art, Art and Design, or Design and Technology) Merit, Pass, Pass (MPP) at BTEC Extended Diploma (preferred subjects include Art, Art and Design, or Design and Technology) Pass at UAL Extended Diploma Access to Higher Education Diploma (preferred subjects include Art, Art and Design, or Design and Technology) Or equivalent EU/International qualifications, such as International Baccalaureate Diploma And three GCSE passes at grade 4 or above (grade A*- C). Entry to this course will also be determined by assessment of your portfolio. A very high proportion of successful applicants complete a Foundation Diploma in Art and Design. APEL - Accreditation of Prior (Experiential) Learning Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: Related academic or work experience The quality of the personal statement A strong academic or other professional reference OR a combination of these factors. Each application will be considered on its own merit but Page 2 of 14 10255 - BA (Hons) Graphic Communication Design Programme Specification - 201920 cannot guarantee an offer in each case. English Language Requirements IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking (please check our main English Language requirements webpage). Selection Criteria Applicants are selected according to their demonstration of potential and current ability to: Work imaginatively and creatively in graphic and visual media Apply original thought to any given problem and not mimic prevalent styles Demonstrate a range of skills and technical abilities Provide evidence of intellectual enquiry within their work Demonstrate potential to experiment, to test the parameters of design Demonstrate relevant research and reflect critically on their learning Demonstrate cultural awareness and/or contextual framework of their work Identify historical and contemporary graphic design practices Articulate and communicate intentions clearly. What we are looking for We are interested in students who are prepared to question and to take a critical perspective and who show potential to develop as innovative artists. Page 3 of 14 10255 - BA (Hons) Graphic Communication Design Programme Specification - 201920 Awards and Percentage of Scheduled Learning Year 1 Percentage of Scheduled Learning 18 Awards Credits Certificate of Higher Education (Exit Only) 120 Year 2 Percentage of Scheduled Learning 20 Awards Credits Diploma of Higher Education (Exit Only) 240 Year 3 Percentage of Scheduled Learning 15 Awards Credits Bachelor of Arts 360 Page 4 of 14 10255 - BA (Hons) Graphic Communication Design Programme Specification - 201920 Course Aims and Outcomes The Aims and Outcomes of this Course are as follows: Aim/Outcome Description Develop individual creative, exploratory and technical abilities to Aim support the production of high quality and considered graphic communication design processes and outcomes. Develop investigative and critical research skills and Aim independent learning through the analysis of design outcomes and processes in social and historical contexts. Build reflective practice to develop self-awareness and Aim responsibility to recognise the impacts and extended potential of graphic communication design. Establish a supportive and inclusive environment that fosters the development of interpersonal and collaborative skills required for graphic communication design practice in the world Aim at large; produce graduate graphic communication designers who can contribute effectively to the future of society and the wider world, within the discipline and beyond. Demonstrate a breadth of knowledge of global, historical and Outcome contemporary graphic and communication design practices, informed by current and future concerns. Use design methods and visual aesthetic judgement to analyse Outcome simple and complex design problems and responses. Work independently or in teams to initiate, develop and realise Outcome ideas and concepts. Select and use appropriate design methods, materials and Outcome processes. Specify and manage the effective production of your work and Outcome deliver your projects within set timescales. Visually and verbally present concepts, arguments and outcomes that demonstrate an understanding of visual rhetoric Outcome and communicate new ideas effectively with your publics, peers, tutors, or clients. Outcome Critically evaluate how graphic communication design functions in cultural and social contexts and experiment with its forms, Page 5 of 14 10255 - BA (Hons) Graphic Communication Design Programme Specification - 201920 processes and limits. Situate your practice within social, historical and environmental Outcome contexts and demonstrate depth, meaning and relevance within your work. Page 6 of 14 10255 - BA (Hons) Graphic Communication Design Programme Specification - 201920 Distinctive Features The course equips graduates to become versatile graphic communication design practitioners in a wide range of media, from paper to screen, from digital environments to public spaces. The course can be customised to meet the needs of a specific profession or position graduates more broadly for a 1 career in design and design strategy. A wide range of facilities and staff expertise enables students to gain specialist skills in areas including photography, printmaking, letterpress, digital and interaction design, advertising, illustration, moving image and animation. Integration of writing and practice to support development of reflective 2 practitioners. Long tradition of thinking-through-making and testing conventions of design 3 practice. 4 Balance in the relationship between breadth and specialism. Hybrid practices that come from the meeting and mixing of Platforms and 5 different Communities of Practice that cross traditional discipline boundaries. Students can specialise with a guided selection of Platforms based on disciplinary areas of expertise: Narrative and Voice, Strategy and Identity, Time and Movement, Systems and Information and Experience and Environment. Based on student experience and consultation in Stage 1, you will be able to make use of up to three Platforms, as a basis for developing 6 industry-specific design skills in Stage 2. These lead to student-initiated Communities of Practice in Stage 3, based on themes and issues. Platforms correlate with areas of disciplinary and professional practice, and are identified as points of departure, while Communities of Practice are thematic and signal points of connection. Page 7 of 14 10255 - BA (Hons) Graphic Communication Design Programme Specification - 201920 Course Detail Graphic communication design practice is changing. The wide availability of design software and digital production tools has resulted in a re-evaluation of what the trained, skilled designer can offer. In response, design professions have developed more sophisticated consultancy models. Design thinking, marketing, branding and strategy are now offered as a central part of their services. Graphic communication design is also increasingly carried out in a diverse range of contexts. These range from large commercial and governmental departments to independent practitioners and small enterprises. BA Graphic Communication Design at Central Saint Martins takes into account this current industry climate. It explores graphic communication design as an expanded practice. It will provide you with a solid grounding in the discipline's core languages, contexts and applications, while also encouraging you to test and stretch its boundaries. The course structure is devised to support three types of practitioner: The inter-disciplinary designer or polymath who wants to stay broad-based The hybrid designer who works across a targeted combination of areas The specialist who has more specific discipline focus The course curriculum places emphasis on five core processes: typography, digital, context, image and print. These are taught throughout the course and will provide a foundation for your studio work and theoretical studies. Led by staff specialists, you will also be introduced to areas such as photography, printmaking and bookbinding. The course structure enables student mobility across five platforms and communities of practice. The platforms are an investigation into the multiple disciplines of graphic
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