Ty pe Utica, NY|2018 PrattMWP CollegeofArtandDesign Professor CindianaKoren ComD 250,Typography andInformationDesign © AnnieLee:editor/designer A Type SpecimenBook Gaegu K2D Expletus Sans Roboto mono Josefin Slab

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02Metalista Bickham ScriptStd Helvetica NeueStd Optima Std Mrs. EavesXLNarOT Rockwell Bodoni 72 ITC Garamond 1

Print Fonts

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Serif Old Style

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Lorem ipsum dolor sit amet, ei nec Lorem ipsum dolor sit amet, tota eirmod equidem euripidis. Rebum libris mei ei. Id eam nobis appellan- ornatus suscipit eum ne, quo porro tur. Cu per novum quidam placer- Designed to be read in aliquid ad. Eam ut vide legere alie- at, deserunt convenire cum te. Alia print. ITC Garamond num. Id mei salutandi elaboraret, aeque dissentiunt mel no, est ei af- duo id putent doctus deserunt. Cu fert quaeque. ITC Garamond unum paulo voluptatibus sed, no Commonly used for nam falli iudico. Ex salutandi prodesset eam, com- printing body texts and mune voluptatum ex vim. Ut putant ITC Garamond Ad falli mollis nonumes pri, an dicta signiferumque his, decore patrio- books. pertinacia vel. Duo erat ignota at, re- que ullamcorper per ex, vis at agam que ipsum nominati pro te. In possit labores definitionem. Saepe viven- Easily recognizable by ITC Garamond fastidii vis, pri ad sumo malis con- dum petentium cu per, eu duo ullum sectetuer, usu denique deseruisse propriae. Ludus persius delicatissimi its elegance and read- at. Graeci apeirian probatus ea pro, ea has. An quaeque postulant mei. ability. ITC Garamond soleat nonumes erroribus mea ei. In his dicunt incorrupte. Eos cu illum tempor. Vix ei atqui ig- Aliquip expetenda eam ex, ius doc- ITC Garamond Book 60 pt nota volumus, quis etiam quidam vis tus latine oblique cu, has ignota pos- ITC GaramondLight 8 pt id. Pro te fugit utroque elaboraret. sim percipitur ei. Altera graeci nostro Duo an diam intellegat, vis no utam nec eu. Justo tibique qui ex. Quo e ABCDEFG gfedcba

HIJKLMNOP ponmlkjih ITC Garamond Ultra Condensed ITC Garamond Ultra Condensed Italic QRSTUV vutsrq ITC Garamond Light Condensed ITC Garamond Light Condensed Italic WXYZ zyxw ITC Garamond Book Condensed ITC Garamond Book Condensed Italic

ITC Garamond Book 24 pt ITC Garamond Bold Condensed ITC Garamond Bold Condensed Italic ITC Garamond Light Narrow ITC Garamond Light Narrow Italic ITC Garamond Book Narrow ITC Garamond Book Narrow Italic Designed by: Garamond is named after 16th Century Parisian engraver Claude Jean Jannor Garamond and designed first by Jean Jannon in 1615. It is a ITC Garamond Bold Narrow ITC Garamond Bold Narrow Italic Tony Stan distinctive representations of French Renaissance style, easily ITC Garamond Ultra Narrow ITC Garamond Ultra Narrow Italic recognizable by its elegance and readability. Commonly used for Published in printing body texts and books, There is less contrast between ITC Garamond Light ITC Garamond Light Italic 1975 thick and thins. Old style fonts are characterized by the curved ITC Garamond Book ITC Garamond Book Italic strokes with axis inclining to the left.

variations ITC Garamond Bold ITC Garamond Bold Italic

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1 2 3 4 5 6 7 8 9 0 pt 18 pt 24 pt 30 pt 36 pt 48 pt 36 pt 24 pt 14 pt 30 pt 18 ONE

Serif TWO ZERO

Modern NINE SIX THREE FIVE FOUR

B EIGHT D SEVEN Aa Bb Cc Dd Ee Ff O First designed in late 18th century, Bodoni 72 O I embodies the rational thinking of the Enlightenment Gg Hh Ii Jj Kk Ll and reflects the developing technology. The contrast Designed by of stroke lessens legibility, and therefore is better in Mm Nn Oo Pp Qq Rr print with generous spacing; It is commonly used in headings and display. Giambattista Bodoni N 2 Ss Tt Uu Vv Ww Xx Yy Zz 1790 7Bodoni 72 Book 114 pt

“The letters don’t get their true delight, when Bodoni 72 has flat, unbracketed serifs, done in haste & discomfort, nor merely and extreme contrast between thick and thin strokes based on an overall geometric done with diligence & pain, but first when construction. they are created with love and passion. J: Curve goes below the descender and creates a rounded end in contrast to its W ” Modern Bodoni 72 Book 48 pt angular top W: Connecting serif of the two J G: Small but effective spur ModernBodoni 72 Book Italic 48 pt Q: Distinct descender resembling the tail of Modern an animal Bodoni 72 Bold 48 pt GQ 6 7 R MONO 19 SNELLEN EYE 87 pt T Y P E 34 CHART E

Designed by Dutch ophtalmologist Herman 65 pt Snellen in 1862. The letters used were FP abcdefghijk Egyptian or Slabface serifs of contrasting line

thickness with cross strokes on terminals. 43 pt Serif Slabface TOZ lmnop The Characters on the first Snellen Charts: CEGLNPRT5 L4ED 33 pt qrstuvw VZBD4F ABCDEF EDFCZ 21 pt HKOS3UYA xyz Since the chart is usually read at a distance of VZBDF5 15 pt Rockwell Regular 36 pt 20 feet, the suggest font size is as following: TR3UIGL 9 pt GHIJKL 9 15 21 33 43 65 87 MNOPQ Great for Headlines Rockwell Regular 48 pt ROCKWELL Rigid but Friendly Rockwell Italic 36 pt Distinctive and Powerful STUVW Rockwell Bold 36 pt Brings Authority Rockwell Regular/ Bold 72 pt XYZ Rockwell Bold Italic 36 pt L 8 9 Q AZ W S X E Nothing Gold Can Stay

Robert Frost D C R F V TG B Regular Italic Nature’s first green is gold, versatility versatility Roman Y HN U J M Her hardest hue to hold. versatility versatility Medium Her early leaf’s a flower; versatility versatility Demi I K L But only so an hour. versatility versatility Bold Then leaf subsides to leaf, versatility versatility Black O P So Eden sank to grief, versatility versatility Extra Black So dawn goes down to day Nothing gold can stay.

Mrs. Eaves XL Nar OT Reg Italic 14 pt San Serif Humanist Serif ptima Lt StdOptima Roman 80 pt Transitional

Mrs. Eaves XL Nar OT Inspired by classical Roman capitals. Mrs. Eaves XL Nar OT Reg Italic 60 pt a v c Zuzana Licko Swelling at the terminals. 1996 d e n Versatility in line spacing and amount of

surrounding white space. Styled after Transitional serif . Reg 12 pt g w ij yl Named after Sarah Eaves, ’s wife. Reg 14 pt O Designed for body texts and titles. Gives prescence to small amount of text like poetry. Reg 18 pt m fo p q r

Regular/ Regular Italic 14 Bold/ Bold Italic 14 Heavy/ Heavy Italic 14 s t u b h e r Mrs. Eaves XL Nar OT Mrs. Eaves XL Nar OT Mrs. Eaves XL Nar OT m an n Mrs. Eaves XL Nar OT Mrs. Eaves XL Nar OT Mrs. Eaves XL Nar OT x k z z ap f 1 95 5 O 10 11

Heavy Black Ultra Light Thin Light Roman Medium Bold Extended Black Extended A B C D a b c d 0 1 2 3 51 2- 3- 4- 5- 6- 7- 8- 9- 10- E F G H e f g h 4 5 6 7

Extended -3 23 33 43 53 63 73 83 93 I J K L i j k l 8 9 : ; M N O P m n o p { } < >

Extended Q R S T q r s t [ ] = + Oblique -3 23 33 43 53 63 73 83 93 U V W X u v w x ≤ ≥ ≠ ≈ Y Z ? ! y z ( ) “ ” © ®

Outline 75 Regular -5 25 35 45 55 65 75 85 95 # $ % & ∂ ∆ ∏ ∑ ˚ Ω μ π San serif Transitional Edouard Hoffmann Max Miedinger Helvetica NeueHelvetica Neue 55 Roman 80 pt Helvetica Neue 53 Extended 36 pt 1983Helvetica Neue 57 Condensed 80 pt

Italic -6 26 36 46 56 66 76 86 96

You can say, "I love you," in Helvetica. And you can say it with Helvetica Neue 55 Roman I Love You Helvetica Extra Light if you want to be really fancy. Or you can say it Helvetica Neue 25 UltraLight I Love You with the Extra Bold if it's really intensive and passionate, you know, and it might work. Condensed -7 27 37 47 57 67 77 87 97 107 Helvetica Neue 95 Black I Love You Massimo Vignelli Helvetica maybe says everything, and that's perhaps part of its appeal. Condensed Jonathan Hoefler Oblique -7 27 37 47 57 67 77 87 97 107

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Futura Light Condensed Futura Light Condensed Oblique

JUST DO IT Futura Medium Condensed Futura Medium Condensed Oblique

Futura Bold Condensed Futura Bold Condensed Oblique

Domino’s Futura Extra Bold Condensed Futura Extra Bold Condensed Oblique 1927Similar to Bauhaus design style.

Appears efficient and straightforward THE LIMITED Futura Book Futura Book Oblique

Captures the spirit of modernity Calvin Klein Futura Light Futura Light Oblique Supreme Futura Medium Futura Medium Oblique

Futura Heavy Futura Heavy Oblique Gillette

DISCOVER Futura Bold Futura Bold Oblique Paul Renner Futura Extra Bold Futura Extra Bold Oblique

Strokes of near even weight ABCDEFGHIJKLMNOP Tall ascenders and low x-height Near perfect circles abcdefghijklmnop FUTUR A Futura Book 155 pt qrstuvwxyz

San serif futuraGeometric QRSTUVWXYZ 14 15

Bickham Script OpenType has over 1700 glyphs per font...

1997 Script Bickham ScriptForm Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn A Master of Many Scripts Oo Pp Qq Ee Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Bickham Script Regular 28 pt ! @ # % &

Bickham Script SemiBold 184 pt “As a calligrapher, no typeface can truly emulate the unparalleled lettering of R...“many glyphs are merely accented characters. I did not draw 1700 glyphs, oh my.” these 18th century writing masters” -- Richard Lipton, 2002

L Richard LiptonBickham Script Bold 36 pt

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Display typeface give Bold words a abc certain coloring! Hijklmnopqrs Rick Poyner uvwx Metalista stresses the horizontal strokes as seen in historical Gothic character and emphasizes a more modern signature. metalista metalista zThis is Z metalista Screen Fonts Metalista combines capitals with small letters for more variety and better definition of individual letters. SThis is S Lowercase letters are: defgtyz 2003 thomÁĞ brousil gThis is G prague, czech republic 18 19

abcdefghijkl mnopqrstuvwxyz K2D Bold 14 pt abcdefghijkl abcdefghijklmnopqrstuvwxyz mnopqrstuvwxyz K2D Bold Italic 14 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijkl 2D mnopqrstuvwxyz K2D Italic 14 pt 1•2010•2345678901•2010•345 abcdefghijkl mnopqrstuvwxyz K2D Thin Italic 14 pt abcdefghijkl mnopqrstuvwxyz K2D Thin 14 pt Serif Slab Serif Josefin Slab mnopqrstuvwxyz abcdefghijkl mnopqrstuvwxyz abcdefghijkl mnopqrstuvwxyz abcdefghijkl mnopqrstuvwxyz abcdefghijkl mnopqrstuvwxyz abcdefghijkl Josefin Slab Regular 56 pt

Josefin Slab Thin 28 pt josefin slab josefin slab Josefin Slab Thin Italic 28 pt Thai and Latin family Modern appearance Josefin Slab Light 28 pt josefin slab josefin slab Josefin Slab Light Italic 28 pt Thai traditional looped letterforms. ʻKK2D Regular 12 pt Josefin Slab Semibold 28 pt josefin slab josefin slab Josefin Slab Semibold Italic 28 pt San Serif 008 Modern K2D Extralight 14 pt K2D Semiold Italic 14 pt K2D Semibold 14 pt K2D Medium 14 pt K2D Extralight Italic 14 pt Josefin Slab Bold 28 pt josefin slab josefin slab Josefin Slab Bold Italic 28 pt Santiago Orozco Josefin Slab Italic 56 pt 2 K2D Extrabold 14 pt K2D Extrabold Italic 14 pt K2D Medium Italic 14 pt K2D Ligjt 14 pt K2D Light Italic 14 pt 1•2010•2345678901•2010•345 ABCDEFGHIJKLMNOPQRSTUVWXYZ Cadson emak abcdefghijklmnopqrstuvwxyz abcdefghijkl mnopqrstuvwxyz abcdefghijkl mnopqrstuvwxyz abcdefghijkl mnopqrstuvwxyz abcdefghijkl mnopqrstuvwxyz abcdefghijkl mnopqrstuvwxyz Dʼ 20 21

EXPLETUS SANS Display E X P L Army Stencil Jasper de Waard

“A single X in a logo started me off.”

a b c d e f g h i j k l m E T U S A B C D E F G H I J K L M n o p q r s t u v w x y z N O P Q R S T U V W X Y Z

Variations S A N S Expletus Sans Regular Expletus Sans Italic

Expletus Sans Medium Expletus Sans Medium Italic

Expletus Sans Semibold Expletus Sans Semibold Italic 2 0 0 1 Expletus Sans Bold Expletus Sans Bold Italic X 22 23

San Serif R O BOTOMonospace Thin Thin Italic

GAEGU AaBbCcDd Display EeFfGgHh JIKJI SOFT Handwriting B O IiJjKkLl 2018 :Light :Light Italic MmNnOoPp Gaegu is a Korean and Latin font that features various facial QqRrSsTt expressions and fairytale-like images using freeform pen writing. UuVvWwXx

A B C D 0 1 2 3 a b c d T O Christian Robertson YyZz E F G H 4 5 6 7 e f g h Regular Regular Italic I J K L 8 9 i j k l M N O P ! # & % m n o p Monospaced letters and ( ) + - characters each occupy Q R S T q r s t the same U V W X < > : ; u v w x amount of U Z ? @ u z M O TO horizontal space Medium Medium Italic Gaegu Regular 16 pt Gaegu Light Regular 16 pt Gaegu Bold 16 pt 01234567 89!#$%&* ∂∆∏∑−√∞∫ 2Bold 0Bold Italic 11

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