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Josefin Slab Ty pe 3 ITC Garamond 5 Bodoni 72 T 7 Rockwell 9 Mrs. Eaves XL Nar OT N 10 Optima Std I 11 Helvetica Neue Std 13 Futura A Type Specimen Book R 15 Bickham Script Std P 16 Metalista 02 Josefin Slab 19 S C K2D 20 Expletus Sans 21 R © Annie Lee: editor/designer ComD 250, Typography and Information Design Gaegu 23 Professor Cindiana Koren PrattMWP College of Art and Design Roboto mono 24 E E N Utica, NY | 2018 18 1 Print Fonts 2 3 Serif Old Style 14 15 Lorem ipsum dolor sit amet, ei nec Lorem ipsum dolor sit amet, tota eirmod equidem euripidis. Rebum libris mei ei. Id eam nobis appellan- ornatus suscipit eum ne, quo porro tur. Cu per novum quidam placer- Designed to be read in aliquid ad. Eam ut vide legere alie- at, deserunt convenire cum te. Alia print. ITC Garamond num. Id mei salutandi elaboraret, aeque dissentiunt mel no, est ei af- duo id putent doctus deserunt. Cu fert quaeque. ITC Garamond unum paulo voluptatibus sed, no Commonly used for nam falli iudico. Ex salutandi prodesset eam, com- printing body texts and mune voluptatum ex vim. Ut putant ITC Garamond Ad falli mollis nonumes pri, an dicta signiferumque his, decore patrio- books. pertinacia vel. Duo erat ignota at, re- que ullamcorper per ex, vis at agam que ipsum nominati pro te. In possit labores definitionem. Saepe viven- Easily recognizable by ITC Garamond fastidii vis, pri ad sumo malis con- dum petentium cu per, eu duo ullum sectetuer, usu denique deseruisse propriae. Ludus persius delicatissimi its elegance and read- at. Graeci apeirian probatus ea pro, ea has. An quaeque postulant mei. ability. ITC Garamond soleat nonumes erroribus mea ei. In his dicunt incorrupte. Eos cu illum tempor. Vix ei atqui ig- Aliquip expetenda eam ex, ius doc- ITC Garamond Book 60 pt nota volumus, quis etiam quidam vis tus latine oblique cu, has ignota pos- ITC GaramondLight 8 pt id. Pro te fugit utroque elaboraret. sim percipitur ei. Altera graeci nostro Duo an diam intellegat, vis no utam nec eu. Justo tibique qui ex. Quo e ABCDEFG gfedcba HIJKLMNOP ponmlkjih ITC Garamond Ultra Condensed ITC Garamond Ultra Condensed Italic QRSTUV vutsrq ITC Garamond Light Condensed ITC Garamond Light Condensed Italic WXYZ zyxw ITC Garamond Book Condensed ITC Garamond Book Condensed Italic ITC Garamond Book 24 pt ITC Garamond Bold Condensed ITC Garamond Bold Condensed Italic ITC Garamond Light Narrow ITC Garamond Light Narrow Italic ITC Garamond Book Narrow ITC Garamond Book Narrow Italic Designed by: Garamond is named after 16th Century Parisian engraver Claude Jean Jannor Garamond and designed first by Jean Jannon in 1615. It is a ITC Garamond Bold Narrow ITC Garamond Bold Narrow Italic Tony Stan distinctive representations of French Renaissance style, easily ITC Garamond Ultra Narrow ITC Garamond Ultra Narrow Italic recognizable by its elegance and readability. Commonly used for Published in printing body texts and books, There is less contrast between ITC Garamond Light ITC Garamond Light Italic 1975 thick and thins. Old style fonts are characterized by the curved ITC Garamond Book ITC Garamond Book Italic strokes with axis inclining to the left. variations ITC Garamond Bold ITC Garamond Bold Italic 4 5 1 2 3 4 5 6 7 8 9 0 pt 18 pt 24 pt 30 pt 36 pt 48 pt 36 pt 24 pt 14 pt 30 pt 18 ONE Serif TWO ZERO Modern NINE SIX THREE FIVE FOUR B EIGHT D SEVEN Aa Bb Cc Dd Ee Ff O First designed in late 18th century, Bodoni 72 O I embodies the rational thinking of the Enlightenment Gg Hh Ii Jj Kk Ll and reflects the developing technology. The contrast Designed by of stroke lessens legibility, and therefore is better in Mm Nn Oo Pp Qq Rr print with generous spacing; It is commonly used in headings and display. Giambattista Bodoni N 2 Ss Tt Uu Vv Ww Xx Yy Zz 1790 7Bodoni 72 Book 114 pt “The letters don’t get their true delight, when Bodoni 72 has flat, unbracketed serifs, done in haste & discomfort, nor merely and extreme contrast between thick and thin strokes based on an overall geometric done with diligence & pain, but first when construction. they are created with love and passion. J: Curve goes below the descender and creates a rounded end in contrast to its W ” Modern Bodoni 72 Book 48 pt angular top W: Connecting serif of the two J G: Small but effective spur ModernBodoni 72 Book Italic 48 pt Q: Distinct descender resembling the tail of Modern an animal Bodoni 72 Bold 48 pt GQ 6 7 R MONO 19 SNELLEN EYE 87 pt T Y P E 34 CHART E Designed by Dutch ophtalmologist Herman 65 pt Snellen in 1862. The letters used were FP abcdefghijk Egyptian or Slabface serifs of contrasting line thickness with cross strokes on terminals. 43 pt Serif Slabface TOZ lmnop The Characters on the first Snellen Charts: CEGLNPRT5 L4ED 33 pt qrstuvw VZBD4F ABCDEF EDFCZ 21 pt HKOS3UYA xyz Since the chart is usually read at a distance of VZBDF5 15 pt Rockwell Regular 36 pt 20 feet, the suggest font size is as following: TR3UIGL 9 pt GHIJKL 9 15 21 33 43 65 87 MNOPQ Great for Headlines Rockwell Regular 48 pt ROCKWELL Rigid but Friendly Rockwell Italic 36 pt Distinctive and Powerful STUVW Rockwell Bold 36 pt Brings Authority Rockwell Regular/ Bold 72 pt XYZ Rockwell Bold Italic 36 pt L 8 9 Q AZ W S X E Nothing Gold Can Stay Robert Frost D C R F V TG B Regular Italic Nature’s first green is gold, versatility versatility Roman Y HN U J M Her hardest hue to hold. versatility versatility Medium Her early leaf’s a flower; versatility versatility Demi I K L But only so an hour. versatility versatility Bold Then leaf subsides to leaf, versatility versatility Black O P So Eden sank to grief, versatility versatility Extra Black So dawn goes down to day Nothing gold can stay. Mrs. Eaves XL Nar OT Reg Italic 14 pt San Serif Humanist Serif ptima Lt StdOptima Roman 80 pt Transitional Mrs. Eaves XL Nar OT Inspired by classical Roman capitals. Mrs. Eaves XL Nar OT Reg Italic 60 pt a v c Zuzana Licko Swelling at the terminals. 1996 d e n Versatility in line spacing and amount of surrounding white space. Styled after Transitional serif typeface Baskerville. Reg 12 pt g w ij yl Named after Sarah Eaves, John Baskerville’s wife. Reg 14 pt O Designed for body texts and titles. Gives prescence to small amount of text like poetry. Reg 18 pt m fo p q r Regular/ Regular Italic 14 Bold/ Bold Italic 14 Heavy/ Heavy Italic 14 s t u b h e r Mrs. Eaves XL Nar OT Mrs. Eaves XL Nar OT Mrs. Eaves XL Nar OT m an n Mrs. Eaves XL Nar OT Mrs. Eaves XL Nar OT Mrs. Eaves XL Nar OT x k z z ap f 1 95 5 O 10 11 Heavy Black Ultra Light Thin Light Roman Medium Bold Extended Black Extended A B C D a b c d 0 1 2 3 51 2- 3- 4- 5- 6- 7- 8- 9- 10- E F G H e f g h 4 5 6 7 Extended -3 23 33 43 53 63 73 83 93 I J K L i j k l 8 9 : ; M N O P m n o p { } < > Extended Q R S T q r s t [ ] = + Oblique -3 23 33 43 53 63 73 83 93 U V W X u v w x ≤ ≥ ≠ ≈ Y Z ? ! y z ( ) “ ” © ® Outline 75 Regular -5 25 35 45 55 65 75 85 95 # $ % & ∂ ∆ ∏ ∑ ˚ Ω μ π San serif Transitional Edouard Hoffmann Max Miedinger Helvetica NeueHelvetica Neue 55 Roman 80 pt Helvetica Neue 53 Extended 36 pt 1983Helvetica Neue 57 Condensed 80 pt Italic -6 26 36 46 56 66 76 86 96 You can say, "I love you," in Helvetica. And you can say it with Helvetica Neue 55 Roman I Love You Helvetica Extra Light if you want to be really fancy. Or you can say it Helvetica Neue 25 UltraLight I Love You with the Extra Bold if it's really intensive and passionate, you know, and it might work. Condensed -7 27 37 47 57 67 77 87 97 107 Helvetica Neue 95 Black I Love You Massimo Vignelli Helvetica maybe says everything, and that's perhaps part of its appeal. Condensed Jonathan Hoefler Oblique -7 27 37 47 57 67 77 87 97 107 12 13 Futura Light Condensed Futura Light Condensed Oblique JUST DO IT Futura Medium Condensed Futura Medium Condensed Oblique Futura Bold Condensed Futura Bold Condensed Oblique Domino’s Futura Extra Bold Condensed Futura Extra Bold Condensed Oblique 1927Similar to Bauhaus design style. Appears efficient and straightforward THE LIMITED Futura Book Futura Book Oblique Captures the spirit of modernity Calvin Klein Futura Light Futura Light Oblique A Supreme Futura Medium Futura Medium Oblique Futura Heavy Futura Heavy Oblique Gillette DISCOVER Futura Bold Futura Bold Oblique Paul Renner Futura Extra Bold Futura Extra Bold Oblique Strokes of near even weight ABCDEFGHIJKLMNOP Tall ascenders and low x-height Near perfect circles abcdefghijklmnop FUTUR Futura Book 155 pt qrstuvwxyz San serif futuraGeometric QRSTUVWXYZ 14 15 Bickham Script OpenType has over 1700 glyphs per font... 1997 Script Bickham ScriptForm Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn A Master of Many Scripts Oo Pp Qq Ee Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Bickham Script Regular 28 pt ! @ # % & Bickham Script SemiBold 184 pt “As a calligrapher, no typeface can truly emulate the unparalleled lettering of R...“many glyphs are merely accented characters.
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