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7rH L } f ^ ! f A 9 T3 JCk % + # R K G O N & T 7 H ? ! t 9 p @ 7 r # * A Y QI 3 J E Type Specimen Book @ ?7r H f !J C A 9#T3 k& p Y E IQ Type Specimen Book By: Cailey Pawluk r H A ? f !J s 9 3 7 k 0 Adobe ...... 1, 2 Avenir...... 3, 4 Bauer Bodoni...... 5, 6 T g Berkeley...... 7, 8 # & ...... 9, 10 @ e Frutiger...... 11, 12 ...... 13, 14 ! ...... 15, 16 C Gotham...... 17, 18 Interstate...... 19, 20 o ITC ...... 21, 22 w ITC New ...... 23, 24 x Melior...... 25, 26 Minion...... 27, 28 C Mrs Eaves...... 29, 30 Palatino...... 31, 32 = Rockwell...... 33, 34 Stempel Garamond...... 35, 36 E Trade Gothic...... 37, 38 Univers...... 39, 40 RI T$ * Credits...... 42 @ Caslon is a created by the ? typeface designer William Caslon in 7r 1722. Caslon is classified as a Tran- H sitional typeface and is in the Caslon f Double serifs . Caslon is cited as the first Cropped apex original typeface of English origin, but A Long serifs tapering some type historians point out close simi- out from thin arms, ! larity of Caslon’s design to the Dutch Fell 9 lower at the center1 J types. The Caslon types were distributed

Adobe Caslon Adobe # T throughout the British Empire, includ- C ing British- North America. The Caslon design is still used today. For many years k the common rule of thumb of printers and typesetters was when in doubt use Caslon. & Bowl curve overlaps stem

Book, 10/12, flush left Book, 9/11, flush left Book, 8/10, flush left p Longer serifs on middle arm The second inaugural address is the president has usually been through The strongest was from Lincoln, who gave his always more difficult than the first. some pretty tough battles and his limita- talk amid the brutality of the Civil War but tions have been exposed. It becomes much chose to stress the theme of healing and unity, When a president-elect first steps harder to deliver big promises, when the Lincoln gave a masterful performance that onto the national stage, he still enjoys people watching have a much clearer sense offered inspiration and encouragement for the Regular a certain degree of innocence and of your limitations and of the strength reunification of the nation. Lincoln famously said: “With malice toward none, with charity Italic hope. Americans are waiting to see of your opponents. So President Barack if the new president will be different. for all, with firmness in the right as God gives Semibold Obama faces a big test when he appears us to see the right, let us strive on to finish When a new president delivers his before the nation Monday. Opinion: Semibold Italic Y E the work we are in, to bind up the nation’s I Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq speech, voters don’t yet have a record Presidents shouldn’t swear in on a Bible wounds, to care for him who shall have borne Bold Obama now is Washington, and no longer *1 that might make them cynical. But by the battle and for his widow and his orphan, Bold Italic Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0Q ! @ # $ 2 @? Avenir is a Sans Serif typeface 7r created by the typeface designer H Adrian Frutiger and released by f Linotype-Hell AG in 1988. Futura is Doublea story 1! in the Linotype Type Foundry, and Avenir J is classified as a constructivist, sans gh 9 Flat top vertices, Single story serif, or geometric sans typeface. The # Mpointed bottom vertexw design is based on Erbar and Futura. Compared to Futura, the x-height and the aperture are bigger. It does not have a purely geometric and linear drawing, the vertical stroke & lengths have been reduced in order to make text setting more legible, on the well-established grounds that the human eye takes in horizontals more easily than verticals and tends to grasp the meaning of a line in a Squared-off end with bar horizontal sweep. Gextending to left and flat section below

Light l Book, 10/12, flush left Book, 9/11, flush left Book, 8/10, flush left Light Oblique Relatively broad, allowing The second inaugural address is the president has usually been The strongest was from Lincoln, who gave Book more white space his talk amid the brutality of the Civil War always more difficult than the first. through some pretty tough battles Roman and his limitations have been ex- but chose to stress the theme of heal- f When a president-elect first steps posed. It becomes much harder to ing and unity, Lincoln gave a masterful Book Oblique onto the national stage, he still en- performance that offered inspiration and k deliver big promises, when the people Oblique joys a certain degree of innocence encouragement for the reunification of watching have a much clearer sense Medium and hope. Americans are waiting the nation. Lincoln famously said: “With of your limitations and of the strength to see if the new president will be malice toward none, with charity for all, Medium Oblique Q of your opponents. So President with firmness in the right as God gives us Heavy different. When a new president Barack Obama faces a big test when to see the right, let us strive on to finish Heavy Oblique delivers his speech, voters don’t he appears before the nation Monday. the work we are in, to bind up the nation’s Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq yet have a record that might make Opinion: Presidents shouldn’t swear in wounds, to care for him who shall have Black them cynical. But by the second on a Bible Obama now is Washington, borne the battle and for his widow and his Black Oblique Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ *3 4 @ ? Bauer Bodoni is a Serif typeface 7r created by the typeface designer H Giambattista Bodoni in 1798. f Caslon is classified as a Transitional b 1! g typeface and is in the Bauer Type Cupped J Small upper bowl Foundry. Bodoni’s typeface was very top serifs 9 h CTop & bottom different than the transitionals that # serifs 4 had dominated in the decades before. Transitionals had maintained some of the balanced modulation between main

Bauer Bodoni strokes and hairlines exemplified by old style serifs. With Bodoni all bets & were off– its serifs had no brackets and were distinguished by a completely flat stroke, marking a sharp difference between thick and thin strokes. Largec ball terminal

Roman, 10/12, flush left Roman, 9/11, flush left Roman, 8/10, flush left Y Bold Condensed The second inaugural address is the president has usually been through The strongest was from Lincoln, who gave Black Condensed Middle serif his talk amid the brutality of the Civil War always more difficult than the first. some pretty tough battles and his limi- Small Caps & Oldstyle Figures W tations have been exposed. It becomes but chose to stress the theme of healing and When a president-elect first steps Italic much harder to deliver big promises, unity, Lincoln gave a masterful performance onto the national stage, he still that offered inspiration and encouragement k when the people watching have a much Italic Oldstyle Figures enjoys a certain degree of innocence for the reunification of the nation. Lincoln clearer sense of your limitations and Bold and hope. Americans are waiting famously said: “With malice toward none, of the strength of your opponents. So Bold Oldstyle Figures Q to see if the new president will be with charity for all, with firmness in the President Barack Obama faces a big right as God gives us to see the right, let Bold Italic different. When a new president test when he appears before the nation us strive on to finish the work we are in, to Bold Italic Oldstyle Figures delivers his speech, voters don’t yet Monday. Opinion: Presidents shouldn’t bind up the nation’s wounds, to care for him Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq have a record that might make them swear in on a Bible Obama now is who shall have borne the battle and for his Black cynical. But by the second term, Washington, and no longer someone widow and his orphan, to do all which may Black Italic Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # *5 6 @ ? Berkeley is a Serif typeface created by the 7r typeface designer Frederic W. Goudy in H 1983. Caslon is classified as a Venetian f Oldstyle typeface. The UC Press still owns q 1! the original typeface, and the 1983 ITC h J version is a careful redrawing by Tony Spur instead Berkeley 9 DifferenceO between Sharp cut serifs Stan. It has the flavor of several other of serif Nw #thick and thin strokes Goudy designs, including Kennerley, Goudy Oldstyle, and Deepdene. This is a typeface designed for text applications; therefore, close attention was paid to the relationships of the weights. Book & and Medium are close to each other in weight, with larger jumps to the Bold and the Black, used for and contrast. This classic and highly legible serif font is flexible enough to work across all media. UC Berkeley Old Style is Longer acsender preferred for body copy and may also be l used for headlines, especially in materials requiring an elegant, classical tone. Y Oldstyle Book, 10/12, flush left Oldstyle Book, 9/11, flush left Oldstyle Book, 8/10, flush left The strongest was from Lincoln, who gave his The second inaugural address is the president has usually been through Thin curved line always more difficult than the first. some pretty tough battles and his limita- talk amid the brutality of the Civil War but chose to stress the theme of healing and unity, When a president-elect first steps tions have been exposed. It becomes Lincoln gave a masterful performance that Oldstyle Book % much harder to deliver big promises, onto the national stage, he still enjoys offered inspiration and encouragement for the k when the people watching have a much Oldstyle Book Italic a certain degree of innocence and reunification of the nation. Lincoln famously Oldstyle Italic Q clearer sense of your limitations and of the hope. Americans are waiting to see if said: “With malice toward none, with charity strength of your opponents. So President Oldstyle Medium the new president will be different. for all, with firmness in the right as God gives Barack Obama faces a big test when he ap- us to see the right, let us strive on to finish Oldstyle Bold When a new president delivers his pears before the nation Monday. Opinion: the work we are in, to bind up the nation’s Oldstyle Bold Italic speech, voters don’t yet have a record Presidents shouldn’t swear in on a Bible wounds, to care for him who shall have borne Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr that might make them cynical. But by Obama now is Washington, and no longer the battle and for his widow and his orphan, Oldstyle Black the second term, voters are familiar, someone who will be able to shake up the to do all which may achieve and cherish a just Oldstyle Black Italic Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ *7 8 @ ? Eurostile is a Sans Serif typeface 7r created by the typeface designer H in 1962. Eurostile is f classified as a Sans Serif and Geometric 1! Roundedd corners in Sans typeface and is in the Linotype h J Type Foundry. Eurostyle is one of the square shape9 SquareE corners WWide frame most important designs from the # n Eurostile Italian font designer Aldo Novarese. It was originally produced in 1962 by the Nebiolo foundry as a more complete version of the earlier , a caps-only font designed by Novarese and l A. Butti. Eurostile reflects the flavor and spirit of the 1950s and 1960s. It has big, squarish shapes with rounded corners that look like television sets from that era. Eurostile has sustained the ability to Rounded corners give text a dynamic, technological aura. Gwith straight bar It works well for headlines and small bodies of text. Y Regular, 10/12, flush left Regular, 9/11, flush left Regular, 8/10, flush left Regular Curvy bowls The second inaugural address is the president has usually been through The strongest was from Lincoln, who gave Condensed always more difficult than the first. some pretty tough battles and his limita- his talk amid the brutality of the Civil War but chose to stress the theme of healing and Bold Condensed B When a president-elect first steps tions have been exposed. It becomes much harder to deliver big promises, unity, Lincoln gave a masterful performance Oblique onto the national stage, he still that offered inspiration and encouragement Q when the people watching have a much Medium enjoys a certain degree of innocence for the reunification of the nation. Lincoln clearer sense of your limitations and Demi and hope. Americans are waiting to famously said: “With malice toward none, with of the strength of your opponents. So k Demi Oblique see if the new president will be differ- charity for all, with firmness in the right as President Barack Obama faces a big test God gives us to see the right, let us strive on Bold ent. When a new president delivers when he appears before the nation Mon- to finish the work we are in, to bind up the na- Bold Oblique his speech, voters don’t yet have a day. Opinion: Presidents shouldn’t swear tion’s wounds, to care for him who shall have Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss record that might make them cynical. in on a Bible Obama now is Washington, borne the battle and for his widow and his Extended 2 But by the second term, voters are and no longer someone who will be orphan, to do all which may achieve and cher- Bold Extended 2 Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *9 10 @? Frutiger is a Sans Serif typeface 7r created by the typeface designer Adrian Fruiger in 1976. Fruiger is H classified as Sans Serif typeface and f 1! is in the Linotype Type Foundry. Doublea story J Frutiger set off to develop a type- h

Frutiger 9 RCurved leg face that combined the legibility of N # at junction humanistic sans serif with SlantedS finials the geometric lines of Univers. As a result, Frutiger’s namesake design is distinctive and ideal for a variety of uses. Given the intended applica- & tion of airport signage, the Frutiger typeface family had to be legible from a large variety of distances and angles. The typeface was released to the public by the Germany-based Stempel typeface foundry in 1976. Square Many corporations and governments for its modern yet warm look have i since adopted Frutiger. Light Condensed Condensed Bold Condensed Y Roman, 10/12, flush left Roman, 9/11, flush left Roman, 8/10, flush left Black Condensed Slight hook The second inaugural address is the president has usually been The strongest was from Lincoln, who Extra Black Condensed through some pretty tough battles gave his talk amid the brutality of the J always more difficult than the Light k and his limitations have been Civil War but chose to stress the theme first. When a president-elect first Light Italic exposed. It becomes much harder of healing and unity, Lincoln gave a Q steps onto the national stage, masterful performance that offered to deliver big promises, when the Roman he still enjoys a certain degree inspiration and encouragement for the people watching have a much Italic of innocence and hope. Ameri- reunification of the nation. Lincoln fa- clearer sense of your limitations and Bold cans are waiting to see if the mously said: “With malice toward none, of the strength of your opponents. with charity for all, with firmness in the Bold Italic new president will be different. So President Barack Obama faces a right as God gives us to see the right, let Black When a new president delivers big test when he appears before the us strive on to finish the work we are in, Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq his speech, voters don’t yet have nation Monday. Opinion: Presidents to bind up the nation’s wounds, to care Black Italic a record that might make them shouldn’t swear in on a Bible Obama for him who shall have borne the battle Ultra Black Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # *11 12 @? Futura is a sans serif typeface created 7r by the typeface designer Paul Renner in H Germany, 1927. Futura is in the Bauer f Type Foundry, and is classified as a d ! Geometric Sans Serif typeface based Rectangle stem 1 J Futura h on the forms of circle, square, and trian- 9 Straightened tail Apex at sharp point gle. Though the geometric shapes that #R Nw the typeface is based on are closely associated with the Bauhaus aesthetic, Paul Renner was not in fact a member of the school. . The most influential type design of that epoch, Futura displayed the core of the Bauhaus ideology: & strictly geometric outline, lacking any embellishments and just barely conform- ing to the historical shapes of letters. Now we’re much more accustomed to the look of Futura (and its many deriva- Above capline tives), but the inborn radicalism of the font still shows through. l

Book, 10/12, flush left Book, 9/11, flush left Book, 8/10, flush left Y Light The second inaugural address is the president has usually been through The strongest was from Lincoln, who gave Light Oblique always more difficult than the first. some pretty tough battles and his limita- his talk amid the brutality of the Civil War Use of geometric but chose to stress the theme of healing and Medium shape, the circle When a president-elect first steps tions have been exposed. It becomes much harder to deliver big promises, unity, Lincoln gave a masterful performance Medium Italic onto the national stage, he still en- that offered inspiration and encouragement Medium Condensed % when the people watching have a much k joys a certain degree of innocence for the reunification of the nation. Lincoln Q clearer sense of your limitations and Book and hope. Americans are waiting famously said: “With malice toward none, of the strength of your opponents. So Book Oblique to see if the new president will be with charity for all, with firmness in the President Barack Obama faces a big right as God gives us to see the right, let Bold different. When a new president test when he appears before the nation us strive on to finish the work we are in, to Bold Oblique delivers his speech, voters don’t yet Monday. Opinion: Presidents shouldn’t bind up the nation’s wounds, to care for him Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq have a record that might make them swear in on a Bible Obama now is who shall have borne the battle and for his Oblique cynical.But by the second term, Washington, and no longer someone widow and his orphan, to do all which may Condensed Extra Bold Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ *13 14 @ ? Gill Sans is a Sans Serif typeface created 7 r by the typeface designer Eric Gill in 1928. H Gill Sans is classified as a Sans Serif f typeface and is in the Monotype Type a 1! Thinner strokes at J Foundry. Gill Sans lends itself for many h the openings of types of jobs. It has clean lines but lacks g 9 Perfect circle the small eyes the symmetry and geometry of Futura # O Distinctive Gill Sans w or Univers. This makes it a bit friendlier eyeglass shape and more artistic looking. Many people seem to dislike the heavier weights of this font. Humanist 521, Granby, Bliss & and Agenda are a few of the alternatives to Gill Sans. Gill Sans was first used for railway signage at its release in 1928. The typeface was designed to function as a text face as well and has been a Strokes thinning towards the ending popular choice for decades. Originally f released as a single weight, many variants were added over the years, extending the versatility of the typeface. Y

Regular, 10/12, flush left Regular, 9/11, flush left Regular, 8/10, flush left Q The second inaugural address is the president has usually been through The strongest was from Lincoln, who gave his Vertical stroke ends k Light talk amid the brutality of the Civil War but always more difficult than the first. some pretty tough battles and his limita- Light Italic chose to stress the theme of healing and unity, C tions have been exposed. It becomes When a president-elect first steps Regular much harder to deliver big promises, Lincoln gave a masterful performance that onto the national stage, he still enjoys offered inspiration and encouragement for the when the people watching have a much Italic a certain degree of innocence and reunification of the nation. Lincoln famously clearer sense of your limitations and of Bold hope. Americans are waiting to see said: “With malice toward none, with charity the strength of your opponents. So Presi- Bold Italic if the new president will be differ- for all, with firmness in the right as God gives dent Barack Obama faces a big test when us to see the right, let us strive on to finish Condensed ent. When a new president delivers he appears before the nation Monday. the work we are in, to bind up the nation’s Bold Condensed his speech, voters don’t yet have a Opinion: Presidents shouldn’t swear in wounds, to care for him who shall have borne Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr record that might make them cynical. on a Bible Obama now is Washington, the battle and for his widow and his orphan, Ultra Bold Condensed But by the second term, voters are and no longer someone who will be to do all which may achieve and cherish a just Extra Bold Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % *15 16 @ ? Gotham is a Sans Serif typeface 7r created by Tobias Frere-Jones, H in 2000. Gotham is classified f as a Geometric Sans Serif a 1! typeface and is in the Hofler Larger X-height h J w & Frere-Jones Type Foundry. 9 3 q Flat top number

Gotham Up until the mid-twentieth # century, the job of providing Smooth transition architectural lettering often between bowl and stem fell to engineers or draftsmen, most of whom worked outside & of the typographic tradition. The shape of facade lettering was often determined by the practical business of legibility, rather than any sort of stylistic agenda — although inevitably, even the draftsman’s vision of Higherf ascender “basic building lettering” was influenced by the prevailing style of the time. Y

Book, 10/12, flush left Book, 9/11, flush left Book, 8/10, flush left The second inaugural address the president has usually been The strongest was from Lincoln, who KArm-leg connection is always more difficult than through some pretty tough gave his talk amid the brutality of the Civil War but chose to stress the the first. When a president- battles and his limitations have Light been exposed. It becomes much theme of healing and unity, Lincoln elect first steps onto the gave a masterful performance that of- Light Italic pQ harder to deliver big promises, national stage, he still enjoys fered inspiration and encouragement Book when the people watching have a for the reunification of the nation. a certain degree of innocence much clearer sense of your limita- Book Italic and hope. Americans are wait- Lincoln famously said: “With malice tions and of the strength of your toward none, with charity for all, with Medium ing to see if the new president opponents. So President Barack firmness in the right as God gives us Medium Italic will be different. When a new Obama faces a big test when he to see the right, let us strive on to fin- Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Bold president delivers his speech, appears before the nation Mon- ish the work we are in, to bind up the voters don’t yet have a record day. Opinion: Presidents shouldn’t nation’s wounds, to care for him who Bold Italic Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 ! *17 18 @ ? Interstate is a Sans Serif typeface 7r created by Tobias Frere-Jones, in H 1993. Interstate is classified as a f Sans Serif typeface and is in the d 1! Font Bureau Type Foundry. the Inter- J Top of stem ah eCurved stroke state typeface has been expanded cut at angle9 Double story into a versatile range of text and # w display designs that now includes 40 Interstate fonts. The Interstate typeface offers compressed, condensed and regular widths and weights that range from & hairline to ultra black. The terminals of ascending and descending strokes are cut at an angle to the stroke, and curved stroke terminals are drawn at a 90-degree angle to the stroke. Lowercase x-heights are ample and counters are open – even in the bold Cut at angle to lthe stroke and bold condensed weights contrib- uting to legibility. Y Light Compressed Book, 10/12, flush left Book, 9/11, flush left Book, 8/10, flush left Regular Compressed Counters are open The second inaugural address the president has usually been The strongest was from Lincoln, who Bold Compressed gave his talk amid the brutality of the P is always more difficult than the through some pretty tough battles Black Compressed and his limitations have been Civil War but chose to stress the theme first. When a president-elect first of healing and unity, Lincoln gave a Light Condensed steps onto the national stage, exposed. It becomes much harder k masterful performance that offered to deliver big promises, when the Regular Condensed he still enjoys a certain degree inspiration and encouragement for people watching have a much clearer Bold Condensed Q of innocence and hope. Ameri- the reunification of the nation. Lincoln sense of your limitations and of Black Condensed cans are waiting to see if the famously said: “With malice toward none, the strength of your opponents. with charity for all, with firmness in the Light new president will be different. So President Barack Obama faces right as God gives us to see the right, let Regular When a new president delivers a big test when he appears before us strive on to finish the work we are in, Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq his speech, voters don’t yet have the nation Monday. Opinion: Presi- to bind up the nation’s wounds, to care Bold a record that might make them dents shouldn’t swear in on a Bible for him who shall have borne the battle Black Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ $ *19 20 @ ? ITC Cheltenham is a Serif typeface 7r created by architect Bertram H Goodhue and Cheltenham Press f director Ingalls Kimball in 1896. a 1! ITC Cheltenham is classified as Double story J h Overlapping strokes a Slab Serif typeface and is in 9 g Aw the International Type Foundry. # Influenced by the then new Arts and Straightened neck Crafts movement, it was a display typeface whose original drawings, initially called Boston Old Style, & were 14” tall. The concept for the

ITC Cheltenham design was based on legibility studies that showed readers often identified specific characters primarily through the top of the glyph. As a consequence, long Flat serifs ascenders and short descenders were an integral part of the design. l Light Condensed Light Condensed Italic Book Condensed Book Condensed Italic Bold Condensed Y Book, 10/12, flush left Book, 9/11, flush left Book, 8/10, flush left Bold Condensed Italic The second inaugural address the president has usually been The strongest was from Lincoln, who gave Ultra Condensed Oval bowl is always more difficult than the through some pretty tough battles his talk amid the brutality of the Civil War Ultra Condensed Italic and his limitations have been but chose to stress the theme of heal- first. When a president-elect first ing and unity, Lincoln gave a masterful Light O exposed. It becomes much harder steps onto the national stage, he performance that offered inspiration and to deliver big promises, when the Light Italic k still enjoys a certain degree of in- encouragement for the reunification of people watching have a much clearer Book Q nocence and hope. Americans are the nation. Lincoln famously said: “With sense of your limitations and of Book Italic waiting to see if the new president malice toward none, with charity for all, the strength of your opponents. So with firmness in the right as God gives us Bold will be different. When a new President Barack Obama faces a big to see the right, let us strive on to finish Bold Italic president delivers his speech, vot- test when he appears before the the work we are in, to bind up the nation’s Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr ers don’t yet have a record that nation Monday. Opinion: Presidents wounds, to care for him who shall have Ultra might make them cynical. But by shouldn’t swear in on a Bible Obama borne the battle and for his widow and his Ultra Italic Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ *21 22 @? ITC New Baskerville is a Serif typeface 7r created by British type founder H and printer in 1762. f Baskerville is classified as a transitional O 1! typeface. During the centuries since Oval bowl R J its creation, Baskerville has remained 9 Rounded terminal hLinear serifs one of the world’s most widely used # & typefaces and is most known for w its crisp edges, high contrast and generous proportions.. Baskerville’s generous proportions, the Baskerville appears not very different from its N predecessors. But the difference between fine and bold strokes is more marked, the lower-case serifs are ITC New Baskerville almost horizontal and the emphasis on the stroke widths is almost vertical. Eyee is symmetrical

Roman, 10/12, flush left Roman, 9/11, flush left Roman, 8/10, flush left Roman The second inaugural address is the president has usually been through The strongest was from Lincoln, who gave Small Caps & Y always more difficult than the first. some pretty tough battles and his limi- his talk amid the brutality of the Civil War but chose to stress the theme of heal- Oldstyle Figures Large difference in stroke When a president-elect first steps tations have been exposed. It becomes weight- thick and thin ing and unity, Lincoln gave a masterful Italic k much harder to deliver big promises, onto the national stage, he still en- performance that offered inspiration and w when the people watching have a much Italic Oldstyle Figures joys a certain degree of innocence encouragement for the reunification of the clearer sense of your limitations and Bold Q and hope. Americans are waiting to nation. Lincoln famously said: “With malice of the strength of your opponents. So Bold Small Caps & see if the new president will be dif- toward none, with charity for all, with firm- President Barack Obama faces a big ness in the right as God gives us to see the Oldstyle Figures ferent. When a new president deliv- test when he appears before the nation right, let us strive on to finish the work we Bold Italic ers his speech, voters don’t yet have Monday. Opinion: Presidents shouldn’t are in, to bind up the nation’s wounds, to Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq a record that might make them swear in on a Bible Obama now is care for him who shall have borne the battle Bold Italic cynical. But by the second term, Washington, and no longer someone and for his widow and his orphan, to do all Oldstyle Figures Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ *23 24 @ ? Melior is a Serif typeface created 7r by designer Hermann Zapf in 1952. H Melior is classified as a Slab Serif f typeface and is in the Linotype Type 1! Foundry. It is very widely used and J Singlea story Melior h Flat apex ideally suited to newspapers and 9 g Al other legibility applications such # as newsletters and business appli- Ear is squared off & cations including correspondence and annual reports. It is based on his thoughts about the squared-off circle known as the super-ellipse. Melior (meaning ‘better’ in Latin) is a text face design that incorporates wCenter has no serif the superellipse or squared circle, a hallmark of Zapf’s integration of mathematical theory to practical de- sign. This gives the type an upright, slightly squarish appearance. I Book, 10/12, flush left Book, 9/11, flush left Book, 8/10, flush left Legs are attached to the setm The second inaugural address is the president has usually been The strongest was from Lincoln, who at the same point as the arm Q through some pretty tough battles gave his talk amid the brutality of the K always more difficult than the Civil War but chose to stress the theme of first. When a president-elect first and his limitations have been exposed. It becomes much harder healing and unity, Lincoln gave a master- steps onto the national stage, ful performance that offered inspiration to deliver big promises, when the P he still enjoys a certain degree and encouragement for the reunification people watching have a much clearer of innocence and hope. Ameri- of the nation. Lincoln famously said: sense of your limitations and of cans are waiting to see if the “With malice toward none, with charity the strength of your opponents. So for all, with firmness in the right as God Medium new president will be different. President Barack Obama faces a big gives us to see the right, let us strive Italic When a new president delivers test when he appears before the na- on to finish the work we are in, to bind Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq his speech, voters don’t yet have tion Monday. Opinion: Presidents up the nation’s wounds, to care for him Bold a record that might make them shouldn’t swear in on a Bible who shall have borne the battle and Bold Italic Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # *25 26 @ ? Minion is a Serif typeface created by 7r designer Robert Slimbach in 1952. Minion H is classified as an Old Style Serif typeface f and is in the Adobe Type Foundry. The i 1 Circle tittle ! overall appearance of the Minion design J Minion z 9 Has the tell-tale heavyh y is very much related to the appearance # dropped serif & Narrowing of the secondaryw of mass-produced publications of late matching line thicknesses stroke, reinforce the strength Renaissance but there is an added touch of the primary stroke of classic typography design not possible with older, inaccurate print machinery. & This new take on those old styles has produced a crisper outline. The Minion Display typeface family has been expertly crafted Display Small Caps & Oldstyle to retain great readability by producing a Figures print clarity that even the best of the Re- Regular naissance typographers could not manage. Small Caps & Oldstyle Figures Italic q Italic Display Italic Display Small Caps Old-style glyphs in keeping with its & Oldstyle Figures Baroque typeface roots Italic Small Cap & Oldstyle Figures Semibold Regular, 10/12, flush left Regular, 9/11, flush left Regular, 8/10, flush left Y Semibold Small Caps & Oldstyle The second inaugural address is the president has usually been through The strongest was from Lincoln, who gave his Figures always more difficult than the first. some pretty tough battles and his limita- talk amid the brutality of the Civil War but Double serif on middle arm chose to stress the theme of healing and unity, Semibold Italic When a president-elect first steps tions have been exposed. It becomes much Lincoln gave a masterful performance that Semibold Italic Small Caps & E harder to deliver big promises, when the onto the national stage, he still enjoys offered inspiration and encouragement for the people watching have a much clearer sense Oldstyle Figures k a certain degree of innocence and reunification of the nation. Lincoln famously Q of your limitations and of the strength Bold hope. Americans are waiting to see said: “With malice toward none, with charity of your opponents. So President Barack Bold Oldstyle Figures if the new president will be different. for all, with firmness in the right as God gives Obama faces a big test when he appears us to see the right, let us strive on to finish Bold Italic When a new president delivers his before the nation Monday. Opinion: Presi- the work we are in, to bind up the nation’s Bold Italic Oldstyle Figures speech, voters don’t yet have a record dents shouldn’t swear in on a Bible wounds, to care for him who shall have borne Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr that might make them cynical. But by Obama now is Washington, and no the battle and for his widow and his orphan, Black the second term, voters are familiar, longer someone who will be able to to do all which may achieve and cherish a just Black Oldstyle Figures Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *27 28 @ ? Mrs Eaves is a Serif typeface created by 7r designer Zuzana Licko in 1996. Mrs Eaves is H classified as an Traditional Serif typeface and is in the Emigre Type Foundry. This f 1! typeface is named after Sarah Eaves, the U h J woman who became John Baskerville’s Horizontal 9 Sharp spur suggesting Verticle serifs

Mrs Eaves Mrs G wife. As Baskerville was setting up serifs # C a vestigial serif his printing and type business, Mrs. T Eaves moved in with him as a live-in housekeeper, eventually becoming his wife after the death of her first husband, Mr. Eaves. Like the widows of Caslon, Bodoni, & and the daughters of Fournier, Sarah similarly completed the printing of the unfinished volumes that John Baskerville left upon his death. g Open lower Y Roman, 10/12, flush left Roman, 9/11, flush left Roman, 8/10, flush left The strongest was from Lincoln, who gave his The second inaugural address is the president has usually been through No serif at the apex talk amid the brutality of the Civil War but always more difficult than the first. some pretty tough battles and his limita- of the central junction k chose to stress the theme of healing and unity, When a president-elect first steps tions have been exposed. It becomes much W harder to deliver big promises, when the Lincoln gave a masterful performance that onto the national stage, he still enjoys offered inspiration and encouragement for the people watching have a much clearer sense a certain degree of innocence and reunification of the nation. Lincoln famously Fractions Q of your limitations and of the strength hope. Americans are waiting to see if said: “With malice toward none, with charity of your opponents. So President Barack Petite Caps the new president will be different. for all, with firmness in the right as God gives Obama faces a big test when he appears us to see the right, let us strive on to finish the Roman When a new president delivers his before the nation Monday. Opinion: work we are in, to bind up the nation’s wounds, Small Caps speech, voters don’t yet have a record Presidents shouldn’t swear in on a Bible to care for him who shall have borne the battle Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr that might make them cynical.But by Obama now is Washington, and no longer and for his widow and his orphan, to do all Italic the second term, voters are familiar, someone who will be able to shake up the which may achieve and cherish a just and lasting Bold Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *29 30 @ ? Palatino is a Serif typeface created 7 r by the typeface designer Hermann H Zapf in 1948. Palatino is classified as a Serif typeface and is in the Linotype f Type Foundry. Named after 16th Hairlinew stroke h century Italian master of calligraphy apparent Gooseneck on the Pronounced diagonal

Palatino t ! Giambattista Palatino, Palatino is 9#cutoff at its corner J numeral based on the humanist fonts of the e Italian Renaissance, which mirror 1 p the letters formed by a broadnib pen; & this gives a calligraphic grace. But where the Renaissance faces tend to use smaller letters with longer vertical lines (ascenders and descenders) with lighter strokes, Palatino has larger proportions, and is considered much Above capline easier to read. TY Regular, 10/12, flush left Regular, 9/11, flush left Regular, 8/10, flush left The second inaugural address is the president has usually been The strongest was from Lincoln, who gave Light always more difficult than the first. through some pretty tough battles and his talk amid the brutality of the Civil Light Italic Thin parts roughly War but chose to stress the theme of heal- diagonal from each other When a president-elect first steps his limitations have been exposed. It Small Caps & Oldstyle Figures becomes much harder to deliver big ing and unity, Lincoln gave a masterful onto the national stage, he still en- performance that offered inspiration and promises, when the people watching Italic Oldstyle Figures joys a certain degree of innocence encouragement for the reunification of the have a much clearer sense of your lim- Medium and hope. Americans are waiting nation. Lincoln famously said: “With mal- itations and of the strength of your op- ice toward none, with charity for all, with Medium Italic 0 to see if the new president will be ponents. So President Barack Obama firmness in the right as God gives us to see Bold Oldstyle Figures different. When a new president faces a big test when he appears before the right, let us strive on to finish the work k Bold Oldstyle Figures delivers his speech, voters don’t the nation Monday. Opinion: Presi- we are in, to bind up the nation’s wounds, Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq yet have a record that might make dents shouldn’t swear in on a Bible to care for him who shall have borne the them cynical. But by the second Obama now is Washington, and no battle and for his widow and his orphan, Black Italic Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # * *31 Q32 @ ? Rockwell is a Serif typeface created 7r by the typeface designer Monotype p Design Studio in 1948. Rockwell is f classified as a Slab Serif typeface 1! Two-storya and is in the Monotype Type h J Foundry. Unlike classical serif faces, 9 RHighly geometrical A serif at the apex this design had blunt, straight- # w

Rockwell edged serifs and almost no thick- thin contrast in the stroke weights. Rockwell’s precursor was a design called Litho Antique, produced by the in 1910. & revived the face in the 1920s, with Morris Fuller Benton cutting several new weights. The Monotype Corporation produced its version of Rockwell in 1933; unfortunately, some of the Ascender is cut at a sharp angle literature erroneously referred to t it as Stymie Bold, thereby creating confusion that still exists today.

Regular, 10/12, flush left Regular, 9/11, flush left Regular, 8/10, flush left Y More of a circle The second inaugural address the president has usually been The strongest was from Lincoln, who than an ellipse gave his talk amid the brutality of the is always more difficult than the through some pretty tough battles Regular Civil War but chose to stress the theme of kQ first. When a president-elect first and his limitations have been healing and unity, Lincoln gave a master- Italic O exposed. It becomes much harder steps onto the national stage, ful performance that offered inspiration to deliver big promises, when Bold he still enjoys a certain degree and encouragement for the reunifica- the people watching have a much Bold Italic of innocence and hope. Ameri- tion of the nation. Lincoln famously said: clearer sense of your limitations and Condensed cans are waiting to see if the “With malice toward none, with charity of the strength of your opponents. for all, with firmness in the right as God Bold Condensed new president will be different. So President Barack Obama faces gives us to see the right, let us strive on Light When a new president delivers a big test when he appears before to finish the work we are in, to bind up Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq his speech, voters don’t yet have the nation Monday. Opinion: Presi- the nation’s wounds, to care for him who Light Italic a record that might make them dents shouldn’t swear in on a Bible shall have borne the battle and for his Extra Bold Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # *33 34 @? Stempel Garamond is a Serif typeface 7r created by the designers of the Stempel H Staff in 1924. Stempel Garamond is f classified as an Old Style typeface and is in the Stempel Type Foundry Some of d 1! Wedge J the most popular typefaces in history shaped serifs9 eHorizontalh are those based on the types of the # cross bar OUpright stress w sixteenth-century printer, publisher, and type designer Claude Garamond, whose sixteenth-century types were modeled on those of Venetian printers from the end of the previous century. & The Stempel foundry owned a sample sheet of Garamond’s type, which was

Stempel Garamond the basis for the Stempel Garamond that was released in 1924. This design has an angular, incised appearance, Small bowl which is unlike other Garamond types; a it is also a highly readable as a text face. k Roman, 10/12, flush left Roman, 9/11, flush left Roman, 8/10, flush left The second inaugural address is the president has usually been through The strongest was from Lincoln, who gave Top serif have a always more difficult than the first. some pretty tough battles and his limi- his talk amid the brutality of the Civil War downward slope tations have been exposed. It becomes but chose to stress the theme of healing and l When a president-elect first steps Roman much harder to deliver big promises, unity, Lincoln gave a masterful performance P onto the national stage, he still that offered inspiration and encouragement when the people watching have a much Small Caps & Oldstyle Figures enjoys a certain degree of innocence for the reunification of the nation. Lincoln Italic Q clearer sense of your limitations and and hope. Americans are waiting famously said: “With malice toward none, of the strength of your opponents. So Italic Oldstyle Figures to see if the new president will be with charity for all, with firmness in the President Barack Obama faces a big right as God gives us to see the right, let Bold different. When a new president test when he appears before the nation us strive on to finish the work we are in, Bold Oldstyle Figures delivers his speech, voters don’t yet Monday. Opinion: Presidents shouldn’t to bind up the nation’s wounds, to care for Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq have a record that might make them swear in on a Bible Obama now is him who shall have borne the battle and for Bold Italic cynical. But by the second term, Washington, and no longer someone his widow and his orphan, to do all which Bold Italic Oldstyle Figures Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ 35 * 36 @ ? Trade Gothic is a Sans Serif typeface 7r created by the typeface designer H Jackson Burke in 1948. Trade Gothic is classified as a Sans Serif f n 1! and Gothic typeface and is in the Short ascender J h Spacious counter Linotype Type Foundry. The Trade 9 O RSturdy stem Gothic family can be used in a wide # w variety of projects, and the condensed

Trade Gothic Trade versions are excellent for headlines and other instances where space is at a premium. This also makes Trade & Gothic a good choice for typography with Web fonts. The typeface is a simple grotesk that remains a common choice for books, magazines, and newspapers due to its spacious counters and legibility. It portrays a wonderful character and sturdiness, AFlat apex especially in condensed weights.

Condensed Condensed Oblique Bold Condensed Y Medium, 10/12, flush left Medium, 9/11, flush left Medium, 8/10, flush left Bold Condensed Oblique The second inaugural address is the president has usually been through The strongest was from Lincoln, who gave Light Middle arm is shorter always more difficult than the first. some pretty tough battles and his limi- his talk amid the brutality of the Civil War E Light Oblique tations have been exposed. It becomes but chose to stress the theme of healing and kQ When a president-elect first steps Medium much harder to deliver big promises, unity, Lincoln gave a masterful performance onto the national stage, he still en- that offered inspiration and encouragement when the people watching have a much Oblique joys a certain degree of innocence for the reunification of the nation. Lincoln clearer sense of your limitations and Bold and hope. Americans are waiting famously said: “With malice toward none, of the strength of your opponents. So Bold No. 2 to see if the new president will be with charity for all, with firmness in the right President Barack Obama faces a big as God gives us to see the right, let us strive Bold No. 2 Oblique different. When a new president test when he appears before the nation on to finish the work we are in, to bind up Bold Oblique delivers his speech, voters don’t yet Monday. Opinion: Presidents shouldn’t the nation’s wounds, to care for him who Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr have a record that might make them swear in on a Bible Obama now is shall have borne the battle and for his widow Extended cynical.But by the second term, Washington, and no longer someone and his orphan, to do all which may achieve Bold Extended Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0 ! @ # $ % *37 38 @ ? Univers is a Sans Serif typeface 7d created by the typeface designer Adrian Frutiger in 1957. Univers is H classified as a Sans Serif typeface f h1! and is in the Deberny & Piegnot Perpendiculara J Squaring of Features a dropped Type Foundry. Universe was the connection at A r horizontal elementw round strokes Univers top of bowl 9 first typeface in which the weights # were classified with a numerical system. Univers 55 is probably the base text font — the one most similar in weight to the standard & version of anyway — but Light Condensed a nice thing about Univers is that Light Condensed Oblique the lighter weights, especially 45, Condensed have even color and can be used Condensed Oblique to set continuous text. It is known Bold Condensed for its clear lines and legibility at Bold Condensed Oblique great distances. Light Square tittle Light Oblique i Roman Oblique Bold Bold Oblique Y Roman, 10/12, flush left Roman, 9/11, flush left Roman, 8/10, flush left Black Diagonal strokes meet at stem The second inaugural address the president has usually been The strongest was from Lincoln, who Black Oblique K is always more difficult than the through some pretty tough battles gave his talk amid the brutality of the Extended Civil War but chose to stress the theme t and his limitations have been Extended Oblique first. When a president-elect first of healing and unity, Lincoln gave a exposed. It becomes much harder Bold Extended Q steps onto the national stage, masterful performance that offered to deliver big promises, when the he still enjoys a certain degree inspiration and encouragement for the Bold Extended Oblique people watching have a much clear- of innocence and hope. Ameri- reunification of the nation. Lincoln fa- Black Extended er sense of your limitations and of cans are waiting to see if the mously said: “With malice toward none, Black Extended Oblique the strength of your opponents. So with charity for all, with firmness in the new president will be different. President Barack Obama faces a big right as God gives us to see the right, let Extra Black Extended Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq When a new president delivers test when he appears before the us strive on to finish the work we are in, Extra Black Extended his speech, voters don’t yet have nation Monday. Opinion: Presi- to bind up the nation’s wounds, to care Oblique Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # * for him who shall have borne the battle 39 a record that might make them dents shouldn’t swear in on a Bible 40 @ ? Cailey Pawluk 7r February, 2013 H f ! Typography, Ferris State University A J Credits Websites: 9 T3 g http://en.wikipedia.org # http://ilovetypography.com k http://www.myfonts.com & http://www.graphic-design.com http://typedia.com o http://www.rightreading.com w R I * 41 C 42

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