Styleguide 2018 Identity IDENTITY Solid Sign

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AALTO UNIVERSITY STUDENT UNION Styleguide 2018 Identity IDENTITY Solid Sign Solid Modular Guidebook / Identity / Logo / AYY_Sign_Solid_RGB.ai Guidebook / Identity / Logo / AYY_Sign_Modular_RGB.ai IDENTITY Logotype Guidebook / Identity / Logo / AYY_Emblem_Black_RGB.ai IDENTITY Logotype Guidebook / Identity / Logo / AYY_Emblem_Black_RGB.ai IDENTITY Pattern 1. Single-element version Outlined Solid The set consists of three elements, constructed on the basis of the logotype geometry. These patterns may be used in the identical layouts with different content (i.e. business cards). Depending on the composition needs, it is recommended to use the solid version for the smaller scale pattern and the outlined version for the bigger scale. Guidebook / Identity / Pattern / AYY_Patterns.ai IDENTITY Pattern 2. Multi-element version Solid This pattern is the sum of the elements. The solid version uses three colors in the proposed relations, but may be recolored. These patterns may be used in the one-of-a-kind layouts (i.e. tent fabric). Outlined Guidebook / Identity / Pattern / AYY_Patterns.ai IDENTITY Illustration Modular / outlined llustration is built on the square grid, same with the logo and patterns. Modular Outlined IDENTITY Modular grid The modular grid is used to organize all the elements and their layout. The method is to divide the entire space of the layout by an even, metrical scale. In such a case, the vertical and horizontal units of the scale are identical, resulting in a small-square module. The frames are built on the basis of the module. All the distances in this grid are multiples of each other; in other words, they are in a simple relationship with each other. IDENTITY Typography Typeface Value is a contemporary family of two Value Sans Regular typefaces by Colophon Foundry. The design of Value Sans was inspired by AaBbCcDdEe12345 Elegant Grotesk, a geometric sans-serif from 1928 and Granby, a Johnston-inspired humanist face from 1930. Value Serif features a distinctive notch in the letters f and j as well as a single-story Value Sans Bold a which is unusual in serif designs. AaBbCcDdEe12345 Value Serif Bold AaBbCcDdEe12345 Guidebook / Identity / Typeface IDENTITY Typography Hierarchy CHAPTER CHAPTER Value Sans Regular (All Caps) 12/24 pt Here is the structure and hierarchy of the typogra phy based on the sample siz e. TITLE & INTRODUCTION Page title Value Serif Bold 20/24 pt The blue lines are representing the baseline Body text title TEXT BODY TITLE grid. The grid is used to align typography Value is a contemporary family Value Sans Bold 10/12 pt and to give a coherent structure to the of two typefaces by Colophon documents. Foundry. The design of Value TEXT BODY Sans was inspired by Elegant. Value Sans Regular 10/12 pt The hierarchy must be kept and scaled in any relevant document size. ILLUSTRATION TITLE ILLUSTRATION TITLE Value Sans Regular (All Caps) 7/12 pt 1 TITLE 2 TITLE CAPTION Value is a Value is a Value Sans Regular 7/9 pt contemporary contemporary family of two family of two typefaces. typefaces. IDENTITY Colors RGB 85 48 127 RGB 0 0 0 RGB 238 188 50 CMYK 82 94 9 1 CMYK 70 50 20 100 CMYK 7 25 93 0 Paper Colorplan Purple Paper Colorplan Ebony Black Paper Colorplan Citrine RGB 129 126 125 RGB 239 241 241 RGB 107 214 227 CMYK 48 40 39 21 CMYK 7 4 5 0 CMYK 50 0 13 0 Paper Colorplan Smoke Paper Colorplan Cool Grey Turquoise NOTE! Please learn more about the paper speciﬁcations at https://www.gfsmith.com/collection Thank you! Ole Galkin [email protected].

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