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22 (46) AUTOMOTIVE NEWS, JANUARY 13, 1941 Pontiac Spring, some of the financial difficulties familiar to countless far-sighted and ambitious enterprises Buick, kingpin Summer Sales 'WmyAITTO-bwgraphy of the group, was having growing pains. Production costs were way out of line, and on top of that the com. Campaigns Open Ti enough to keep 'flMtfl'./vV) THE SAGA. OFTOE FIRST pany couldn’t build cars up with the PONTIAC. Pontiac executives, 100 YEARS ON RUBBER growing demand. headed by D. U. Bathrlck, general purse-strings sales manager, will discuss the The men who held the of the group spring and early summer sales and • By Chris Sinsabaueh asked Durant, “What about this man Nash?” and a few merchandising plans with mem- days later in Flint, Durant was saying, “Charley, you’re bers of the company’s field or- £<s) the new president of Buick.” ganization in a series of meetings <X+> Cafete date r to be held in important cities So at 46, Charley Nash was starting out all over throughout the country beginning again. He was starting all over again, but he started this week. like a sprinter. The company made SBOO,OOO his first In attendance will be regional, year; he pushed this up to $12,000,000 by 1914, when zone and assistant zone, district to and zone service managers and he had already been pulled over run the whole Gen- service representatives. Bathrick eral Motors set-up. will be assisted at Atlantic and On July 13, 1916, with the financial backing of Lee, central region meetings by V.
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