12-23 FEBRUARY 2020 NSW SENIORS FESTIVAL 2020 | 3 There are hundreds of free and discounted events taking place across NSW.
KEY ACHIEVEMENTS Find an event near you at seniorsfestival.nsw.gov.au or contact your local council.
Premier’s Gala Concert NSW Seniors Festival Grant funded Corporate partnerships 13-24 FEB ’19 attendance Expo attendance events established 32,000 19,000 104 69 11% increase from 2019
Events listed Subscriber list increase Facebook Media on the website from previous year video views reach 597 25.9% 70,855 1,000,000+
NSW SENIORS FESTIVAL 2020 | 2 There are hundreds of free and discounted events taking place across NSW.
PREMIER’S GALA CONCERTS Find an event near you at seniorsfestival.nsw.gov.au 2020 Performers or contact your local council. EVERY SHOW SOLD
OUT 13-24 FEB ’19
32,000 tickets John Paul Young Paulini Vanessa Amorosi Alfie Arcuri Lorenzo Rositano Siobhan Clifford
Feedback This year was the best year yet. My Great stage production, sound, husband and I had a wonderful time. lighting and music! Fantastic The show was seamless. Well done to all. choreography, dancers and costumes! Excellent performance from all stars. Just loved it! This was the best concert, this was my 6th concert and it was by far the best one, I loved all the entertainers. The concert was brilliant - the diversity of the artists had something for everyone. Keep up the good work!
NSW SENIORS FESTIVAL 2020 | 3 There are hundreds of free and discounted events taking place across NSW.
NSW SENIORS FESTIVAL EXPO Find an event near you at seniorsfestival.nsw.gov.au or contact your local council. Attendance numbers Conversion rate from the Gender Peak Times 19,000 Premier’s Gala Concerts* M: 34% 12:00noon - 1:00pm seniors across two days 72% F: 66% 10:00am - 11:00am 13-24 FEB ’19
Aged Care & Retirement Living Government Services Health and Wellbeing NGO | Charity | Advocacy Exhibitor Travel breakdown Product | Retail | Service in 2020 Media Technology Australian Idol star Paulini conducted Finance & Insurance an outstanding performance at the Evening at the Expo. Attracting over Social Community 500 attendees to the live stage arena.
*Conversion rate figures do not reflect seniors traveling on group buses to Premiers Gala Concerts.
NSW SENIORS FESTIVAL 2020 | 4 There are hundreds of free and discounted events taking place across NSW.
NSW SENIORS FESTIVAL EXPO Find an event near you at seniorsfestival.nsw.gov.au or contact your local An online registration council. platform launched with over 33% of attendees pre-registering to the event. 13-24 FEB ’19 Attendees spent an average of two hours at the NSW Seniors Festival Expo
The average age of attendees was 60 – 75 years.
29 face to face presentations and 20 workshops happening throughout the day.
69 corporate partners including Woolworths, A toe tapping performance Major giveaways and Bunnings Warehouse, AGL, Baptist Care, The Senior and from Australia’s longest Beatles competitions throughout the day Cover band. had seniors smiling. Readers Digest.
NSW SENIORS FESTIVAL 2020 | 5 There are hundreds of free and discounted events taking place across NSW.
CAMPAIGN Find an event near you at seniorsfestival.nsw.gov.au or contact your local council. Advertising NSW Seniors Festival website Social media Targeted local and regional 8% increase in Facebook followers Total page views: 282,960 newspaper advertising Engaging 18,550 facebook users Total new users: TBC 13-24 FEB ’19 Radio spots on 2GB during the campaign Video views 78,000
NSW Seniors Card NSW Seniors Festival Media coverage Media Partnerships eDM eDM Channel 9 Reader’s Digest to 387,658 subscribers to 14,549 subscribers 2GB The Senior 32.5% open rate 54.3% open rate Metro and regional Australian Over 50s Living & Lifestyle Guide 4.3% click rate 14% click rate newspapers Probus
Sponsors
NSW SENIORS FESTIVAL 2020 | 6 There are hundreds of free and discounted events taking place across NSW.
GRASSROOTS CAMPAIGN Find an event near you at seniorsfestival.nsw.gov.au or contact your local Grants Events published on NSW Seniors Festival Website council.
$200,000 Sydney & surrounds 256 of funding 13-24 FEB ’19 Grant awarded to Central Coast & North Coast 186 applications 104 grants received across NSW 336 Illawarra & Southern NSW 111
Western NSW 37
over 21,000 Local Government Health and wellbeing FREE events seniors attended organisations continues to be the most 85% localised events hosted the most events popular type of event *based on 2019 figures 18% increase from 2019
NSW SENIORS FESTIVAL 2020 | 7 There are hundreds of free and discounted events taking place across NSW.
MEDIA Find an event near you at seniorsfestival.nsw.gov.au or contact your local council.
804 media clips 13-24 FEB ’19 about NSW Seniors Festival
Over 1,000,000 people reached
NSW SENIORS FESTIVAL 2020 | 8 There are hundreds of free and discounted events taking place across NSW.
MOVING FORWARD Find an event near you at seniorsfestival.nsw.gov.au or contact your local council. 13-24 FEB ’19
Increase digital Stronger campaign Develop innovative engagement through building presence amongst localised opportunities that encourage online audiences NSW communities social connection, post NSW bushfire crisis and COVID-19 social distancing regulations.