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MOODBOOK Two ABOUT ALFA 04 MOODBOOK two ABOUT ALFA 04 MOODBOOK TWO 05 BLISTERING BLUE 06 SPICY MUSTARD 10 RED PASSION 14 SILVER LININGS 18 CRUNCHY GREIGE 22 PURPLE THUNDER 26 ORIENT ORANGE 30 EVER GREENS 34 ROMANTIC ROSE 38 SWEET COFFEE 42 It’s all about colors ABOUT MOODBOOK ALFA TWO INSPIRATION THE ORIGINAL SHIRAZ HQ rugs made in Belgium Since 1980, Alfa has been producing and exporting It’s our mission to have our BCF rug in every single home Moodbook two is the result of our relentless search worldwide its famous Original Shiraz quality: around the world. for versatile color palettes that can claim their spot the genuine BCF PP quality rug made in Belgium. To achieve this goal, we focus on five essential dimensions in all modern-day interiors. The combination of high-performance machinery, every day: the quality of our product; logistic performance; We have captured the most striking trend colors and a fully integrated production environment and the long term partnerships; fully customized and flexible reflected them on our new styles and collections. commitment of an experienced team is unique. service and the contribution of inspiration. The outcome is an inspiring anthology of colors. 7 BLISTERING BLUE Blue is a primary color. Mosquitoes are attracted to the color blue twice as much as to any other color. The color blue is the least common color in the foods we eat. 9 PRACTICE Blue is a very calming, quiet and reserved color that can make you feel centered, relaxed and serene. It is often used to decorate offices because research has shown that people are more productive in blue rooms. Blue is always in fashion, the shade of blue changes but not greatly, 3012 BS55 3136 BS32 and we can therefore use it with great confidence in interior designs. 3006 BS22 Blistering blue 3239 X033 3184 X033 3187 X013 11 SPICY MUSTARD Yellow is a primary color. In American slang, a coward can be said to be yellow or yellow-bellied. In Chicago, taxi entrepreneur John D. Hertz painted his taxis yellow based on studies alleging that yellow is the color most easily seen from a distance. This idea has also been used for school busses and road warning signs. 13 Spicy mustard PRACTICE Yellow is the color of warmth, wisdom, prosperity and sympathy. The color captures the joy of sunshine and communicates happiness and liveliness. It is an excellent choice for kitchens, dining rooms and bathrooms, where it is energizing and uplifting. 3227 GL44 3125 GL22 3194 GL22 3208 GL11 In halls, entries and small spaces, yellow can feel expansive and welcoming. 3011 GL44 3235 GL11 15 RED PASSION Red is a primary color. The color red doesn’t really make bulls angry, they are color-blind. The red color of the cloth hides splatters of blood from the audience during the final stabbing. The word ‘ruby’ comes from the Latin word ‘rubens’, meaning ‘red’. 17 PRACTICE Red is the color of fire, passion, danger and strength. This bold color stimulates and excites. It can be warm and inviting and can also make you feel energetic. 3263 WS33 3138 S055 It’s a great color to use for socializing. In the living room or dining room, 3253 WS33 red draws people together and stimulates conversation. In an entryway, it creates a strong first impression. Red passion 3027 WS33 3218 S055 3234 S055 19 SILVER LININGS The color silver has been referenced in different languages in many different ways. ‘Silver screen’ means movies, ‘silver tongued devil’ is a person who deceives or cheats while ‘born with a silver spoon’ indicates someone who is born in a rich family. Traditionally silver represents the celebration of the 25th wedding anniversary. 21 Silver linings PRACTICE Grey interiors give an impression of subtle elegance without being too conservative. The effect of grey color depends very much on the color shade that is used. A beautiful shade of silver, in combination with bright white and anthracite, creates a clean and refreshing appearance. 3025 BS11 3064 WS55 3016 WS22 3252 WS22 3007 WS55 3203 WS22 23 CRUNCHY GREIGE In 2001 scientists studied the light of all the stars in the universe and found the average color is beige. It was called “cosmic latte”. Greige is closely related to taupe but it tends to be a bit more neutral than taupe as it’s a grey with beige in it. Taupe is slightly warmer than greige. 25 PRACTICE Neutrals (grey, cream, ivory) are basic to the decorator’s tool kit. All-neutral schemes fall in and out of fashion, but their virtue lies in their flexibility. 3257 NN44 Add color to liven things up, subtract color to calm things down. 3251 NN44 3258 NN22 3186 NN25 Greige is a color that nods to the simplicity of the past, while also making a modern, color-confident statement that looks to the future. 3255 NN34 Crunchy greige 3274 NN22 27 PURPLE THUNDER Purple is the hardest color for the eye to distinguish. The Purple Heart is awarded to soldiers that have been wounded or killed during action. This purple honor was established by George Washington in 1782. The former Emperors of Rome, Augustus and Julius Caesar, declared only the Emperor would be allowed to wear purple. 26th of March is Purple Day, which is a day where people dress in purple and raise awareness for epilepsy. 29 Purple thunder PRACTICE Purple is a rich, dramatic color that is historically the color of royalty and luxury. 3249 HS33 Deep purples give off a very romantic, mysterious and luxurious vibe and are great for sparking creativity. While deep purples aren’t the best for the bedroom, where you want the mind to relax, 3128 AN55 3197 AN55 lighter purples are better options as they are calming and more soothing. 3196 AN54 3158 HS33 31 ORIENT ORANGE An orange’s skin turns orange as the weather cools, but in hotter areas the chlorophyll stays and the fruit remains green. The word orange derives from the Sanskrit ‘naranga’ and the Persian ‘narang’. Orange ribbons are worn to support and raise awareness for self-harm, ADHD, MS and animal cruelty. 33 Orient orange PRACTICE People who love red but are not too fond of its aggressive impact can replace it safely with orange. It symbolizes courage and hospitality. Orange is a very exciting color that brings a burst of energy and enthusiasm. 2493 S011 2690 S011 3254 S011 3195 S014 3225 S011 35 EVER GREENS Green is used for night vision goggles because the human eye is most sensitive and able to distinguish the most shades in that color. Green is known as a safe color worldwide. It represents ‘go’ in traffic, railway and ship signals. Also escape exit signs are green in most countries. 37 Ever greens PRACTICE 3129 DB55 Green is considered the most restful color for the eye. Combining the refreshing quality of blue and the cheerfulness of yellow, green is suited for almost any room in the house. In the kitchen, green cools things down; in a family room or living room, 2992 R033 3256 R033 it encourages unwinding but has enough warmth to promote comfort and togetherness. 3162 DB55 3198 DB55 39 ROMANTIC ROSE A pink color ribbon is used to show support for breast cancer awareness. In Japan the pink blossoms of the cherry tree are said to represent the souls of fallen Samurai. In 1989, Pink Floyd’s album Delicate Sound Of Thunder was the first rock record played in space. 41 PRACTICE Pink has the opposite effect to its primary color red, as the longer you are exposed to it, the calmer you will become. In general, used in interior design, the psychological effects of pink are soothing and comfortable. 3029 GR33 3005 GR33 3009 GR13 Lighter pinks are great for children’s’ rooms and promote feelings of love, playfulness and kindness. 3219 GR34 Romantic rose 3033 GR33 3119 GR33 43 SWEET COFFEE Coffee is a brownish color that is a representation of the color of a roasted coffee bean. You don’t see brown in the rainbow because it is a mixture of all colors and the rainbow contains only the primary and secondary colors. In India, brown is the color of mourning because it resembles dying leaves. 45 PRACTICE Brown is a soothing color, it makes us calm and represents family, comfort and stability. In interior arrangements, brown can add depth and warmth. You can add a bit of brown to neutral color schemes to make them more welcoming. Sweet coffee 3247 B055 3228 B055 3259 B055 3248 S034 3217 S042 3237 S044 www.alfa96.com Lindestraat 96 8790 Waregem Belgium T +32 56 60 23 82 www.alfa96.com.
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