DOCSLIB.ORG

Fornitore ICT Forniture

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Fornitore ICT Forniture Welcome to the Inaugural Meeting of the Italian IAOP Chapter Rome November 26th, 2009 Venue : IBM - Italy www.IAOP.org Huub Commandeur, Kenobi Srl Huub is a Principal Consultant on IT Service Management and has been involved with IT Service Management for over 10 years, running regular ITIL Training classes for International Organizations. Huub has been performing various ITIL Consultancy and ITIL Assessment activities for customers in different Industries and has over 25 years of experience in the Computing Industry. Huub was born in The Netherlands and is Managing Partner in KENOBI Srl - founded to assist customers to address IT and Outsourcing Governance, introducing ITIL Best Practices and the eSCM Sourcing Framework. This helps customers to better meet their Compliance needs for Regulations such as SOX, Privacy Laws, Law 231, SEC, FDA, ISO/IEC- 20000, and many others …) Prior to this, Huub has fulfilled various Technical Management Roles in different Multinational Software Companies in Italy such as: Platinum Technology, Computer Associates and ASK Ingres. www.IAOP.org Giovanni Vaia, Università di Salerno Bachelor Degree in Business Administration magna cum laude and PhD in Organisation and Technology, is researcher at University of Salerno at the Department of Business Researches and Studies. He teaches Information Systems and Control in Public Administration at Faculty of Science. His research interests lie in the governance of outsourcing relationship and in the relationship between IT and organisation. Visiting at Turku School of Economics and working in the Offshoring Research Network (ORN) – Duke University Coordinates a Master in Telecommunications at Unisa Published articles and papers on governance of outsourcing relationships and outsourcing in the Public Administration In 2009 joins Kenobi (Board of Directors) as Thought Leader. He sits on the board of ITSM Forum Italy and Chair the Italian Chapter of the International Association of Outsourcing Professionals. www.IAOP.org AGENDA 10:00 Welcome address "IAOP Italy Chapter: Getting Started" Giovanni Vaia, COP, University of Salerno, Italy Chapter Co-Chair Huub Commandeur, Kenobi, Italy Chapter Co-Chair 10:30 "Governance of the Outsourcing Relationship. What Does it Mean?" Paolo Conti, Director, Outsourcing Italia Francesco Cascarino, Head of IT-Governance, Wind Mario Trovato, Manager, Valentino Fashion Group 11:30 “Outsourcing in Public Administration: Opportunities and Constraints“ Marco Gentili, Director for Quality and Innovation, CNIPA 12:30 "Italy SpA. Can it Be an Offshoring/Nearshoring Location?“ Alfredo Adamo, CEO, Opera21 SpA Roberto Ascione, President, Publicis Healthware International Domenico Raguseo, Mgr. IT Governance Solutions, IBM 1:30 Lunch 2:30 Informal meeting with leading organizations and professionals to participate in IAOP Italy Chapter activities and planning www.IAOP.org First of ALL : THANKS to IBM / Domenico Raguseo For hosting our first event !!! www.IAOP.org The International Association of Outsourcing Professionals® (IAOP®) Global Standard-Setting Organization and Advocate for the Outsourcing Profession Addressing the challenges that come with greater levels of outsourcing is going to take a new breed of outsourcing professional. www.IAOP.org Global Membership-Based Organization for Customers, Providers and Advisors Only Professional Quality Standard for the Field of Outsourcing Proven Track Record of Delivering Value – 85% of Customer Members Credit IAOP for Improved Outsourcing Outcomes IAOP® is the largest and fastest growing network of outsourcing professionals in the world www.IAOP.org Most of the World’s Top Organizations are Leveraging IAOP’s Programs and Services 100+ Founding & Corporate Members, including: Abbott Laboratories, Accenture, Aegis, Affiliated Computer Services (ACS), Ajuba International, Allstate Insurance, American Express, Anthem BCBS (Wellpoint), Apple Inc, Applied Materials, Assurant, Atlantic Canada Atlantique, AT&T, Avasant Global Sourcing, Belcan Corporation, Best Buy Company, BeyondCore, BIPORIS, Bleum, Blue Cross/Blue Shield of Florida, Blue Shield of California, Bomgar, Booz & Company, Business Catalyst International, Capgemini, Capital One, Carnegie Mellon University, CB Richard Ellis, ChinaSoft International, Chris Disher & Associates, Cinteger LLC, Computer Associates, Convergys, Copenhagen Business School, CORFO (Chile), Colliers International, CPA Global, DataPipe, Delve Group, Dextrys, Discover Financial, DNL Global, Duke Energy, Duke University, Emerio Globesoft, Enlighta, EquaSiis/EquaTerra, Expense Management Solutions, Fasken Martineau DuMoulin LLP, First American Global, Firstsource, Foley & Lardner, GASSCOM/E.Services Africa, General Motors, Gorrissen Federspiel, GSOS, Hinduja Global Solutions (HTMT), hiSoft Technology International Limited, Hospira, HOV Services, IDA Singapore, Infosys, Innodata Isogen, Insigma Hengtian Software, Intetics, Janus Associates, J & J Consumer Group, John Hancock Financial Services, Kelly OCG (BPO), Kenobi SRL, Kirkland & Ellis LLP, Kraft Foods, Liberty Mutual, LifeMasters, Loeb & Loeb , Marsh & McLennan Co, Mayer Brown LLP, Microsoft, Multimedia Development Corp. (MdeC), NetSol Technologies, NCS, Neusoft Corporation, Newmark Knight Frank, Nike, North Dakota Dept. of Commerce, Océ Business Services, Orange Business Systems, Ordina, Ortho-McNeil Janssen, PepsiCo, Pfizer Inc, Pratt & Whitney/UTC, Pretium Partners, PricewaterhouseCoopers, Procter & Gamble, Procurisource, ProNicaragua, Qantas Airlines, Quint Wellington Redwood, RTM Consulting LLC, Salmat, Singtel Optus (Australia), Sitel, SPi Technologies, State Farm Insurance, Sun Microsystems, Symantec, Syracuse University, TeleTech, Thomson Legal & Regulatory, TransUnion Interactive, Trellis, VanceInfo, Vantage Partners, Vertex Business Services, WaMu, Whirlpool, Wipro Technologies, WNS Global Services and Xceed. 1000+ Professional Members ● 100,000+ Affiliate Members 40+ Chapters Around the Globe www.IAOP.org IAOP Structure and Programs Strategic Advisory Board & Outsourcing Standards Board Research, Training, Services, Advocacy & Outreach Committees Geographic, Industry, Topical Chapters Online Member Directory, IAOPNetwork & Customer-only IAOPNetwork The Outsourcing World Summit® Regional Summits - part of the Outsourcing World Summit Conference Series Topical Forums as part of the Outsourcing Leadership Series IAOP Member of the Year Awards Outsourcing Hall of Fame Awards IAOP Knowledge Center (Firmbuilder.com®) Certified Outsourcing Professional® (COP) Program COP Master Class The Global Outsourcing 100 ® Program (The Global Outsourcing 100 list and sub lists, World’s Best Outsourcing Advisors list and The Global Outsourcing 100 Plus Report) Outsourcing Professional Code of Ethics www.IAOP.org Membership Types Customer Corporate Membership Advisor/Provider Corporate Membership Professional Membership Affiliate Association www.IAOP.org Customer Corporate Membership Benefits include:: • Chairing a Chapter – launch and chair one or more association chapters • Five Professional Memberships – To disperse throughout your company In addition, the option to purchase unlimited additional Professional Memberships at 50 percent off • The Outsourcing World Summit Two complimentary full access passes Customer-only networking opportunities • Boards/Committees – Participate in Outsourcing Standards, Training & Certification, Research, Member Services, and IAOP Chapter Executive, and Advocacy and Outreach committees • Logos/Branding – For use on company materials such as letterhead, business cards, requests for proposals (RFPs) and other communications www.IAOP.org Customer Corporate Membership Benefits include:: • Speakers Bureau – Participate in seminars, conferences, etc., • Career Opportunities – Post open positions to hire best-in-class talent • Discounts – Applied to Certified Outsourcing Professional (COP) program and more • Customer-Only IAOP Network – Ask questions or share ideas in a customer-only environment • Knowledge Center – Firmbuilder.com – Contribute content in your areas of expertise www.IAOP.org Provider/Advisor Corporate Membership Benefits include:: • Chairing a Chapter – launch and chair one or more association chapters • Speaker’s Bureau – post submissions to be used at future meetings, conferences,etc. • Career Opportunities – post open positions to find best-in-class talent • 5 Professional Memberships – to disperse to your team • Corporate Directory – create a profile that is searchable & available to all association members and website visitors • Knowledge Center – Firmbuilder.com®, contribute content in your areas of expertise • Website Banner Ads – have your logo appear on IAOP’s home page • The Global Outsourcing 100 – complimentary application submission, results published in FORTUNE® Magazine www.IAOP.org Provider/Advisor Corporate Membership Benefits include:: • Boards and Committees – join a wide assortment of committees serving the industry • The Outsourcing World Summit® Two complimentary full access passes A ½ page color ad in the Summit Program Guide 10’x10’ complimentary exhibition space in the exhibition hall Two booth-only passes Exclusive opportunity to sponsor an Outsourcing Leadership Session Discounts – for benefits such as the COP Program Event Posting – for your external events - on IAOP’s Home Page www.IAOP.org Professional Membership Benefits include:: • Access the IAOP Network and IAOP Chapters • Get questions answered by Outsourcing
Load more

Recommended publications
  • Compliments of Pharmavoice
    Red Jacket Awards 2017 RED JACKET HONOREES RED JACKET HONOREES harmaVOICE introduced the Red Jacket Award in 2014 to celebrate the 10th anniver- sary of the PharmaVOICE 100. P One of the criteria for being named a Red Jacket — our version of a Hall of Fame — is having been recognized previously as a PharmaVOICE 100 honoree, but it’s much more than that. These individuals, who cross a multitude of industry sectors, have raised the bar in terms of what it means to be an inspired leader for their teams, their companies, their communities, and for the industry at large. Red Jacket Honorees: Challenge us to think differently, act differently, and lead differently They are creating new opportunities to make what was once impossible — possible They are focused beyond short-term gains and are committed to executing their long-term visions in a tightly regulated and competitive industry They have a persistence of vision They are truly transforming the life-sciences industry to create better health outcomes for all They are inspired leaders for today and tomorrow The 2017 Red Jacket Award Honorees PharmaVOICE of JIM CURTIS CAMERON DURRANT, M.D. TERRY HERRING BRIAN LOEW President, Remedy Health Media Chairman and CEO, President, Commercial Operations, CEO, Inspire Humanigen Inc. Mission Pharmacal Compliments MATT MCNALLY JULES MITCHEL, PH.D. WENDY WHITE President Digitas Health, Chief CEO, Target Health Founder, Wendy White Consulting Media Officer, Publicis Health (c) PharmaLinx LLC. Rights do not include promotional use. For distribution or printing rights, contact [email protected] 148 July/August 2017 PharmaVOICE Red Jacket Awards The 2016 Red Jacket The 2015 Red Jacket The 2014 Red Jacket Award Honorees Award Honorees Award Honorees KATHY GIUSTI JEFF ARONIN JEFFREY BERKOWITZ Founder, Multiple Founder, Chairman, and CEO, Executive VP, Myeloma Research, Marathon Pharmaceuticals UnitedHealth Group Foundation & Consortium MICHELE KEEFE DR.
    [Show full text]
  • (Berlin, Italian Embassy, 29Th November 2017) “Investing In
    German-Italian Innovation Conference (Berlin, Italian Embassy, 29th November 2017) “Investing in Italian Innovation: Digital Solutions and the challenge of Industry 4.0” The digital economy is offering opportunities to spur innovation, increase competitiveness and foster sustainable growth and job creation, provided that pressing policy challenges brought about by the transformation underway are addressed. Governments are putting in place comprehensive policy frameworks to enable change, and ensure that the digital economy stays inclusive, while mitigating the potential disruption that new technologies can have on the labor markets and on societies as a whole. The Italian Government scores now amongst the frontrunners in Europe in supporting digital transformation processes. Its Industry 4.0 National Plan adopted in 2016 concluded a comprehensive policy of regulatory, financial and fiscal measures to support domestic and foreign investors, with a focus on digital manufacturing and innovative businesses: according to the Digital Tax Index 2017 of the University of Mannheim, the Italian tax system has become the most attractive one for digital business models among G7 partners, and the second in Europe after Ireland. The Italian growing innovation ecosystem increasingly attracts attention from investors. During the conference, over 200 Italian and German companies and startups will meet to discuss common challenges to digitize their products and services. Cross Border cooperation and Digital Innovation hubs can provide easy access for SMEs to latest design, prototyping and manufacturing capabilities and can help facilitating access to finance. We will discuss how to create awareness on the opportunities of Industry 4.0, how to provide support to the development of innovative investment plans and how to enhance the access to public and private financing.
    [Show full text]
  • Publicis Healthware International
    “With this in mind, we believe it’s impossible to build things from scratch each time,” he continues. “It’s Agencies important to figure out how to improve outcomes for clients through technology, better process, and building frameworks or platforms that allow you to become more efficient and return this efficiency to clients, who Publicis have to do a lot more with less.” A great example of the sort of innovation the agency is involved in is Videum.com, a health-and-wellness Healthware social video portal for both HCPs and consumers developed last year in collaboration with US-based Videum Health, Inc. The site was announced at the International Health 2.0 conference last September, and it went live in public beta this March. It’s drawing about 1,000 Publicis firm goes deep to bring unique visitors per day, and publishers, scientific societ- clients a higher level of efficiency ies and others are proactively posting videos. AT THE HELM “The portal is open to everyone, but we added reg- Roberto Ascione, istration for physicians so you can convey video con- president tent only to physicians if you want,” Ascione explains. PERFORMANCE “Today, that’s not possible on general video portals. Revenue rose to $25 It also leverages a proprietary language enablement million technology that allows videos to get subtitled in any known language. Physicians or patients anywhere HIGHLIGHTS in the world can also translate videos into their own Helped to develop the languages. This was nonexistent before. And, because health-and-wellness search engines can read subtitles, the videos are much social video portal more search friendly than other videos.” Videum.com Nondisclosure agreements prevent Ascione from Brought greater depth providing much detail about accounts.
    [Show full text]
  • Speakers' Biographies
    German-Italian Innovation Conference (Berlin, Italian Embassy, 29th November 2017) “Investing in Italian Innovation: Digital Solutions and the challenge of Industry 4.0” Speakers’ Biographies “Investing in Italian Innovation: Digital Solutions and the challenge of Industry 4.0” 8.45-9.30 - The challenge of Industry 4.0 MARCO TAISCH Politecnico di Milano Professor of the Department of Economics, Management and Industrial Engineering of the Politecnico di Milano (POLIMI), School of Management He is a member of the Board of EFFRA (the European Factories of the Future Public Private Partnership), of the Board of the Italian Cluster of the Intelligent Factory and of the Board of the Lombardy Regional (cluster of Intelligent Factory). He is the Scientific Chairman of the World Manufacturing Forum, since its first edition in 2011 and currently, sits in the Steering Committee of the Italian National Plan Industry 4.0 coordinated by the Italian Ministry of Economic Development. He is part of the Manufacturing Group, working in the field of Smart and Digitized Manufacturing, Energy Efficient Manufacturing, Sustainable Mass Customization, Internet of Things, Internet of Services and Cyber-Physical Systems STEFANO FIRPO Director General for Industrial Policy, Competitiveness and SMEs, Italian Ministry for Economic Development Since March 2015, Director General for Industrial Policy, Competitiveness and SMEs at the Italian Ministry of Economic Development In 2002 he started as manager in Sanpaolo IMI (later Intesa Sanpaolo bank), working on the CEO’s strategic operations and special projects. In 2011, he joined the Ministry as chief of technical staff, focusing on industrial development and the use of innovation.
    [Show full text]
  • Instant 2009 Report
    INSTANT 2009 REPORT Generated Tuesday, May 25, 2010 2 Summary Summary ........................................................................................................... p. 2 A Message from Elisabeth Badinter .................................................................. p. 4 The Supervisory Board ...................................................................................... p. 5 Message from Maurice Lévy .............................................................................. p. 8 P12 EXECUTIVE COMMITTEE ........................................................................ p. 10 Publicis Groupe The « Human Digital Agency » ................................................ p. 13 Employee Breakdown by Region as of December 31st 2009 ........................... p. 16 The VivaKi Offer ................................................................................................ p. 17 Advertising Brands ............................................................................................. p. 29 Specialized Agencies ......................................................................................... p. 47 Publicis Groupe Shared Services Centers ........................................................ p. 57 Major Clients ...................................................................................................... p. 59 Corporate Social Responsiblity .......................................................................... p. 61 Corporate Governance .....................................................................................
    [Show full text]
  • SHAPING the FUTURE of PEDIATRICS How Technology Empowers Clinicians, Researchers and Patients SCIENTIFIC PROGRAM
    SHAPING THE FUTURE OF PEDIATRICS how technology empowers clinicians, researchers and patients SCIENTIFIC PROGRAM Auditorium Plenary Satellite Room th Wednesday, September 20 t-h 1PM Wednesday, September 20 - 1PM The-Omics and personalized medicine Demo sessions and participant interactions 1PM - 1.15PM Conference opening and introduction Bruno Dallapiccola, Bambino Gesù Children’s Hospital, Rome, Italy 1.15PM - 1.45PM 1.15PM - 1:30PM Undiagnosed diseases and disease gene discovery Serious Games in Pediatrics: Examples from Nicholas Katsanis, Center for Human Disease Modelling, Duke neuro-Rehabilitation and Cystic Fibrosisis University, Durham, USA Lucia Pannese, imaginary, Milan, Italy 1.45PM - 2.15PM Personalized patient and family education Gene therapy for inherited disorders Lori Marshall, Inspire Global LLC, Los Angeles, USA Alessandro Aiuti, San Raffaele Scientific Institute, Milan, Italy 3D printing for surgical planning Alessandro Inserra, Aurelio Secinaro, Luca Borro, Bambino Gesù 2.15PM - 2.45PM Children's Hospital, Rome, Italy Personalized cancer therapy Franco Locatelli, Bambino Gesù Children’s Hospital, Rome, Italy 2.45PM - 3.15PM 2.45PM - 3.15PM COFFEE BREAK COFFEE BREAK 3.15PM - 3.45PM 3.15PM - 4.45PM Microbiota for Health: Using Metagenomics in Pediatrics A platform for families of patients with Dravet syndrome Joel Dorè, French National Institute for Agricultural Research, Julian Isla, Dravet Syndrome Foundation, Madrid, Spain Paris, France 3.45PM - 4.45PM Telemonitoring in children with cardiac implantable devices Precision
    [Show full text]
  • Shaping the Future of Pediatrics 2-4 October 2019, Rome, Italy
    Shaping the Future of Pediatrics 2-4 October 2019, Rome, Italy Shaping the Future of Pediatrics aims at creating an ecosystem for innovation dedicated to different kinds of professional figures. A group of stellar speakers and amazing panels will show how the future of pediatrics will look like in a beautiful location, close to the Spanish Steps, in Rome, Italy. Everyone who dedicates his or her professional life to children’s health will find in Shaping the Future of Pediatrics an occasion to predict their future, to meet people with a similar attitude and to establish a network to foster the process of innovation in pediatrics. October 2 Opening session - Toward an Ecosystem for Innovation in Pediatrics 1.00 – 2.30 Fellini Hall The Rome Manifesto for an ecosystem fostering innovation in pediatrics Bruno Dallapiccola, Ospedale Pediatrico Bambino Gesù, Rome, Italy A platform for solution matching and services for innovation Sylvie Donansson, eHealthHub consortium An ecosystem for innovation for kids Luca Tesauro – Giffoni for Kids, Naples, Italy A session on ethics and the principles of openness that should guide innovation in pediatrics, and how to link all areas of expertise for fostering innovations based on actual needs. All stakeholders involved in innovation can contribute to discuss the path forward for expediting the development of new solutions. Advances in clinical pediatrics and precision medicine 2.30 – 3.00 Fellini Hall Engineering Immunity to Treat Cancer in Children Franco Locatelli, Ospedale Pediatrico Bambino Gesù, Rome, Italy Professor Locatelli will examine new technologies which allow us to “hack" the immune system to target cancer cells.
    [Show full text]
  • Shaping the Future of Pediatrics September 20Th
    SHAPING THE FUTURE OF PEDIATRICS HOW TECHNOLOGY EMPOWERS CLINICIANS, RESEARCHERS AND PATIENTS TH SEPTEMBER 20 , 2017 THE–OMICS AND PERSONALIZED MEDICINE 13,00 - 13,15 Conference opening Bruno Dallapiccola - Bambino Gesù Children’s Hospital, Rome, Italy 13,15 - 13,45 Undiagnosed diseases and disease gene discovery Nicholas Katsanis - Center for Human Disease Modelling, Duke University, Durham, USA 13,45 - 14,15 Gene therapy for inherited disorders Alessandro Aiuti - San Raffaele Scientific Institute, Milan, Italy 14,15 - 14,45 Personalized cancer therapy Franco Locatelli - Bambino Gesù Children’s Hospital, Rome, Italy 14,45 - 15,15 COFFEE BREAK 15,15 - 15,45 Microbiota for Health: Using Metagenomics in Pediatrics Joel Dorè - French National Institute for Agricultural Research, Paris, France 15,45 - 16,45 Precision or personalization? Integrating–omics in Pediatrics Alfonso Valencia - Spanish National Cancer Research Centre, Madrid, Spain Charles Auffrey - European Inst. for System Biology and Medicine, Lyon, France Anna Alisi - Bambino Gesù Children’s Hospital, Rome, Italy Stefano Gustincich - International School for Advanced Studies, Trieste, Italy 16,45 - 18,00 ISPI MEETING 18,30 - 20,30 WELCOME COCKTAIL SEPTEMBER 21ST, 2017 BIG DATA AND DIGITAL INTEGRATION 08,00 - 08,15 Introduction Liesbet Geris - Virtual Physiological Human Institute for Integrative Biomedical Research, Leuven, Belgium 08,15 - 09,15 Big data in practice: a how to guide Spyro Mousses - Sharon Disney Lund Medical Intelligence and Innovation Institute, Orange County,
    [Show full text]
  • SHAPING the FUTURE of PEDIATRICS How Technology Empowers Clinicians, Researchers and Patients SCIENTIFIC PROGRAM
    SHAPING THE FUTURE OF PEDIATRICS how technology empowers clinicians, researchers and patients SCIENTIFIC PROGRAM Auditorium Plenary Satellite Room th Wednesday, September 20 t-h 1PM Wednesday, September 20 - 1PM The-Omics and personalized medicine Demo sessions and participant interactions 1PM - 1.15PM 1.15PM - 1:30PM Conference opening and introduction Serious Games in Pediatrics: Examples from Bruno Dallapiccola, Bambino Gesù Children’s Hospital, Rome, Italy neuro-Rehabilitation and Cystic Fibrosisis Lucia Pannese, imaginary, Milan, Italy 1.15PM - 1.45PM Undiagnosed diseases and disease gene discovery 1.30PM - 1.45PM Nicholas Katsanis, Center for Human Disease Modelling, Duke Innovative techniques for pediatric surgery University, Durham, USA Kolaleh Eskandanian, Sheikh Zayed Institute for Pediatric Surgical Innovation, Washington, USA 1.45PM - 2.15PM Gene therapy for inherited disorders 1.45PM - 2PM Alessandro Aiuti, San Raffaele Scientific Institute, Milan, Italy Tracking lifestyles for preventing and treating obesity in children Melania Manco, Bambino Gesù Children's Hospital, Rome, Italy 2.15PM - 2.45PM Personalized cancer therapy 2PM - 2.15PM Franco Locatelli, Bambino Gesù Children’s Hospital, Rome, Italy Personalized patient and family education Lori Marshall, Inspire Global LLC, Los Angeles, USA 2.45PM - 3.15PM COFFEE BREAK 2.15PM - 2.30PM Telemonitoring in children with cardiac implantable devices 3.15PM - 3.45PM Antonio Amodeo, Bambino Gesù Children's Hospital, Rome, Italy Microbiota for Health: Using Metagenomics in Pediatrics
    [Show full text]
  • Publicis Healthware International
    tion,” Ascione says. “We’re focused on being into the innovation and bringing it back to clients in a way that will be viable and actionable. Other industries, like fi nancial services and travel, have completely changed because of digital. We see healthcare going there.” 75 Last year, AstraZeneca awarded tablet business for its heart drug Brilinta (US) that expanded to include creative control of the brand assets and guidelines. BMS Publicis EMEA awarded preferred digital agency status (mul- tiple countries), and GE Healthcare nominated PHI as a preferred supplier for HCS/EMEA creative agency Healthware services. Ascione says the GE relationship is unfolding in a number of projects in multiple countries. Within four weeks of the iPad launch, PHI had devel- International oped a program for Shire reps. It also completed a large digital consultancy project for all Sanofi brands AT THE HELM Global fi rm continues to grow through in a major non-US market. He says PHI delivered “a Roberto Ascione, founder three year roadmap for embracing digital at all levels and president mergers with siblings and acquisitions of the organization.” And, PHI won and launched a PERFORMANCE program that includes hydrofi ber.com for ConvaTech US and worldwide growth in 16 countries. about 25% year-on-year “The US market is more developed in terms of embracing digital faster,” Ascione notes. “The adop- HIGHLIGHTS tion curve is fairly fast because you mostly have a Won tablet business for homogenous language, etc. Pan-European growth is AstraZeneca that was limited because, while it’s one market to some extent, expanded; BMS awarded it’s not one country.
    [Show full text]
  • Brave New World
    THE MAGAZINE OF PHARMACEUTICAL BUSINESS AND MARKETING • MEDADNEWS.COM • MAY 2012 • VOLUME 31 NUMBER 5 • $25 IN THIS ISSUE: 18TH ANNUAL REPORT: DTC LEFT TO THEIR 16 OWN DEVICES Brave new world (of DTC) Scandals over recalls and data disclosure haunt In order to respond to tectonic shifts in the marketplace, pharma brand managers must medical device makers. rethink their approach to the DTC relationship. By Joshua Slatko [email protected] he iconic television spot for the iconic pharmaceutical brand, while not yet ready for the museum, is also not quite the go-to tool it once was for marketers seeking maximum return Ton their dollars. As developers turn towards the targeted compound, patients expand their digi- tal horizons, and payers concern themselves more with pre-emptive wellness measures than expensive A THOUSAND treatments, pharma’s brand managers must rethink 18 PICTURES their approach to the brand/patient relationship – and thus to DTC communications – to keep their As the newest and brands competitive. shiniest social media According to a mid-2011 survey report by Cut- tool, Pinterest is stirring ting Edge Information, the return-on-investment the interest of pharma for direct-to-consumer advertising in the United companies wanting to States lags behind other promotional methods, expand their social media such as patient adherence and physician support programs – but is it ready programs, despite past success. Cutting Edge’s data for pharma, and if so, how show that pharmaceutical marketing executives can it best be used? allocate 24 percent of their budgets to DTC ad- vertising in the United States but attribute only 16 percent of revenue generated as return on the DTC investment.
    [Show full text]
  • Wednesday, September 20Th Thursday, September 21St
    Wednesday, September 20th The-omics and personalized medicine Conference opening 14:00 - 14:20 Bruno Dallapiccola (Bambino Gesù Children’s Hospital, Rome, Italy) Undiagnosed diseases and disease gene discovery 14:20 - 15:10 Nicholas Katsanis (Center for Human Disease Modelling, Duke University, Durham, USA) Gene therapy for inherited disorders 15:10 - 16:00 Alessandro Aiuti (Pathogenesis and therapy of primary immunodeficiencies, Milan, Italy) Personalized cancer therapy 16:00 - 16:50 Franco Locatelli (Bambino Gesù Children’s Hospital, Rome, Italy) Microbiota for Health: Using Metagenomics in Pediatrics 16:50 - 17:40 Joel Dorè (INRA, Paris, France) Precision or personalization? Integrating –omics in Pediatrics Alfonso Valencia (Centro National de Investigaciones Oncologicas, 17:40 - 18:30 Madrid, Spain); Charles Auffrey (European Institute for System Biology and Medicine, Lyon, France); Anna Alisi (Bambino Gesù Children’s Hospital, Rome, Italy); Stefano Gustincich (SISSA, Trieste, Italy) WELCOME COCKTAIL Thursday, September 21st Big data and digital integration 08:30 - 08:50 Introduction Big data in practice: a how to guide Marisa de Rosa (CINECA, Bologna, Italy);Mark Peters (Great Ormond 08:50 - 09:40 Street Hospital, London, UK); Cesare Furlanello (Bruno Kessler Foundation, Trento, Italy); Spyro Mousses (Sharon Disney Lund Medical Intelligence and Innovation Institute, Orange County, USA) Images, words and data: the promises of radiomics 09:40 - 10:30 Emanuele Neri (Diagnostic Imaging, University of Pisa, Italy) Modelling and printing
    [Show full text]