Pre-K Plan Sets Off Citywide Land Grab Staten Island Ferries?

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getty images VOL. XXX,NO.9 NEWSPAPER The Holes of vacancies,irkingbusinessleaders Bill deBlasiohasyettofilldozens Two monthsintohismayoralty, who oversee themunicipal workforce of271,000. chiefs officeheadsandagency chairmen, 90commissioners, of theroughly abouttwo-thirds hehasnamedonly Infact, BethGoldman. commissioner, deBlasiohasyettoreplace thefinance inNovember—Mr. landslide victory decidedtowait. theadvertisers So sio tookoffice. replaced whenMayor BilldeBla- commissioner wasexpectedtobequickly Butthe hoping toavoidaretroactive taxontheirtowering lightdisplays. soughtameetingwiththecity’s financecommissioner, advertisers Square acoalitionof Times In thefinalweeksofBloombergadministration, BY ANDREWJ.HAWKINS Entertainment Development Preservation Commission of Correction Department Department Media and Landmarks Standards Two monthsintohisadministration—andmore sincehis than100days areThey waiting. still Probation Board of Board Appeals Office of Office Mayor’s Mayor’s Hudson Yards Corp. and of CRAIN’S WWW.CRAINSNEWYORK.COM Commission Commission Commission Department Department on Women’s People With Disabilities of Finance on Human Limousine Office for Office E OKBUSINESS YORK NEW Mayor’s Issues Rights Taxi & Environmental on theUnited Coordination Commission Commission Department Department Department of Cultural of Cultural Recreation Veterans’ Office of Office Office of Office Nations Mayor’s Mayor’s of Parks Affairs Affairs Design Public and Environmental of Information Remediation Department Department Department of Buildings Coordinator Technology Long-Term Office of Office of Office Criminal Planning Justice See DE BLASIO onPage23 See DEBLASIO *Temporary appointment *Temporary Management* of Sanitation* of Sanitation* of Consumer Commission Department Department Department Department Emergency Emergency Company Business Office of Office Integrity FDNY* Affairs NYC & H LIST THE lender go-to exec becomesthe ideal;JPMorgan alofty Businesses pursue REALESTATEREPORT Top Manhattan office leases Top office Manhattan ® .11 P. P. 27 P. root agriculture takes Community-supported GROWING SEASON FOR READY GET .14 P. land grab citywide sets off plan Pre-K prices tonewrecords of 4-year-olds sends space forthousands Demand forsuitable routes totheborough operators toaddnew spur outlets Wheel, ferries? ferries? Island Staten akt andonewhere spaceleasesfor market, allow.normally build largertowers would thanzoning to permission ics inreturn forcity clin- uses asseniorcentersormedical opers must public setasideforsuch ground- andsecond-floorsthatdevel- typically spaces: community-facility house theirprograms inso-called ofthem. space forall andtheneedtofind as September, 53,000 New York 4-year-olds assoon Mayor BilldeBlasio’s plantoeducate by offlargely touched ing thecity, issweep- landrush A prekindergarten BY JOEANUTA attractions areattractions expectedtobecomplet- years—whenthe Islandintwo Staten tosleepy nual visitorsbeginflocking an- andsome6million jects are right, byoneferry. exclusively half-century fora the borough thathasbeen served ofvisitors ayearto millions transport upplansto drawing operators ferry thecity’s and Empire Outlets—have Island—theNew Staten York Wheel Two projects on majordevelopment BY LISAFICKENSCHER It’s real asliveroftheoverall estate are operators to School scrambling If the developers ofthosemegapro- If thedevelopers MARCH 3-9,2014 PRICE:$3.00 See FERRYonPage23 See PRE-KonPage24 MANAGING EDITOR’S NOTE

My Monroe St. FYICRAINSNEWYORK.COM

The Us vs.Them mentality is alive and well in New York. But not on Chase moves workers my little block on the edge of gentrifying Brooklyn, which to B’klyn, slims branches surprises me given what I’m oodbye, downtown Manhattan; hearing from Mayor Bill de Blasio hello, downtown Brooklyn. ¶ and Spike Lee. Shortly after I JPMorgan Chase & Co. is moved to Bed-Stuy six months G Jeremy Smerd reportedly transferring about 2,000 ago, a flier on my stoop invited me employees who currently work at the to the Monroe Street block financial district’s 1 Chase Manhattan association meeting. Of the dozen folks who showed Plaza to Brooklyn’s MetroTech Center. up at the church around the corner, four of us had The reason for the move across the East moved in during the summer. Young and white, we River is simple enough: The bank is trying newscom were keenly aware that we were the new kids on the to cut costs. Last year, Chase piled up $3.7 billion in occupancy expenses—$200 million less than it block. Still, we were welcomed with open arms spent in 2012, but still a hefty amount. With Chase facing continued declines in its mortgage (having paid the $20 membership fee) and told that business and billions more in legal settlements, every penny saved on rent is truly a penny earned. ¶ if we had any reason to call the police, we should In 2013, the bank sold its namesake 60-story tower in lower Manhattan to Shanghai-based Fosun mention the block association. “Our block never has International for $725 million, and it is already a big tenant at MetroTech,which is also home to any trouble,” the association president, Ray, said. “So financial firms such as Goldman Sachs and Morgan Stanley. ¶ Also last week, Chase said it would if you call, they’ll know something’s up.”The stop adding branches to its 5,600-strong network, and that future branches would be up to 40% association guards against threats and fills in gaps in smaller than current ones. —aaron elstein services. When garbage piled up in front of a vacant house, complaints forced the absentee landlord to PAID SICK LEAVE EXPANDS. The popular characters such as Dare- TRENDY IPO. HOORAY! get his act together. If an elderly resident is in need, City Council voted to expand the devil and Iron Fist. … paid-sick-leave law. Businesses Retailer J. Crew Group Inc. is in KNISHES ARE BACK! Gabila Knishes members step up. During Halloween, trick-or-treat with more than five employees, talks with banks to file for an initial resumed production after a fire hit its tables lined the street. In the spring, we will plant down from the previous version’s public offering later in 2014, after Long Island factory five months ago. flowers in the tree pits. My neighbors tell me that, 20, will be required to provide paid just three years as a privately held sick leave starting April 1. The bill company.With 451 stores and $2.4 like most New Yorkers, they have mixed feelings included a number of small conces- billion in revenue this year, the about gentrification. But they don’t hold them sions, but some businesses re- Manhattan-based firm could be against me. I consider myself fortunate to have mained concerned about its effect. valued at as much as $5 billion. … Under the expanded law, an addi- YASSKY DRIVES INTO LAW GIG. For- neighbors who want to leave the block better than tional 355,000 workers will be cov- mer city Taxi & Limousine Com- they found it. And, yes, people are leaving. Some ered. It will be the first legislation missioner David Yassky has been forced out, others cashing out. One neighbor signed by Mayor Bill de Blasio,who tapped as law dean for Pace Univer- recently sold her house for more than $1 million. She campaigned on the sity. During his OY VEY! issue. … BLACK- rejoiced at the foot of my stoop. I was walking to time heading the VENDORS THAT SELL STONE SEWS UP ‘Have you seen agency, the former MILK to the city’s work. She now was retiring. VERSACE DEAL. Ver- City Council mem- Department of Fort Greene Education may have sace sold a 20% ber introduced the illegally engaged in stake to private- Park in the Taxi of Tomorrow, collusion to pump up THIS WEEK IN CRAIN’S equity shop Black- morning? the new-model car profits, an audit stone Group for for the city’s fleet, found.

$287 million, valu- and rolled out istockphoto IN THE BOROUGHS------3 It’s like the ing the Italian fash- green-colored cabs IN THE MARKETS------4 ion house at $1.4 Westminster for underserved billion. The invest- areas. … HALFWAY Council said it will also have no of- THE INSIDER ------6 Dog Show. ment will go toward THERE. Some ficial presence at the event because OPINION------8 expanding its retail There’s 20,000 88,000 New York- of the parade organizer’s ban on gay networks and prod- ers enrolled in and lesbian groups identifying GREG DAVID ------9 ucts in emerging dogs running health insurance themselves while marching. At REPORT: REAL ESTATE------11 and existing mar- around’ plans through the least one city official will be there, kets. … ACTION! —Filmmaker Spike Lee, state exchange in though: NYPD Commissioner Bill THE LIST ------14 Walt Disney Co. complaining about the past few weeks, Bratton said he will march. … REAL ESTATE DEALS------16 will create about gentrification last week bringing the BOTTOMLESS BRUNCHES. A five- 3,000 jobs in the at a Pratt Institute statewide total to year-old New York state law resur- GOTHAM GIGS CLASSIFIEDS ------20 Big Apple when it lecture 501,000—nearly faced this week that prohibits “sell- Gretchen Witt fights NEW YORK, NEW YORK ------25 begins filming four half of the state’s ing, serving, delivering or offering” pediatric cancers, one bake live-action series for Netflix based goal of 1.1 million by 2016. … unlimited alcoholic drinks. The sale at a time. P. 7 SOURCE BREAKFAST------26 on Marvel comic-book heroes.The TROUBLE FOR ST. PATTY’S DAY. Fol- good news? Boozy brunch is re- CORRECTION state carved out $4 million worth of lowing the lead of the mayor, who portedly legal because it’s consid- tax incentives to lure the produc- announced that he will boycott the ered an “event.” The Affordable Care Act restricts insurers from limiting membership to certain groups but doesn’t require all insurers to offer their products on state exchanges. The Freelancers tions here. The shows will feature St. Patrick’s Day Parade, the City —emily laermer Union has not yet decided whether to offer its product on the state exchange. And insurance rates are holding steady for the 26,000 members who signed up before Nov. 30. Those facts were misstated in the Feb. 24 “Freelancers Union fights for life.” STORIES TO WATCH THIS WEEK vol.xxx,no.9,march 3,2014—Crain’s New York Business (ISSN 8756-789x) is published week- ly, except for double issues the weeks of June 23, July 7, July 21, Aug. 4, Aug. 18 and Dec. 22, by Crain Communications Inc.,685Third Ave.,New York,NY 10017.Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: March 4: Final March 5-9: March 5: City March 7: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, day of the Int’l Armory Arts Week Planning to vote on Newsweek MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 one Restaurant and Domino factory expected to return year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2014 by Crain Communications Inc. All rights reserved. Foodservice Show redevelopment to newsstands at Javits Center

2 | Crain’s New York Business | March 3, 2014 IN THE SMALL BUSINESS BOROUGHS Niche perfumers sniff opportunity BROOKLYN Artisans have a nose Verrazano for fresh alternatives UNCOMMON SCENTS: Sue to mass-market Phillips specializes in fees take custom fragrances. fragrances bitter toll BY CARA S. TRAGER

ucked away in a TriBeCa Bay Ridge cries foul basement, behind a sliding glass door, is a by-appoint- over cut in bridge levy ment-only custom- for Staten Islanders fragrance studio, elegantly Tdecorated with antique furnishings,floral pictures and South African artifacts. BY ANDREW J. HAWKINS It’s all part of Sue Phillips’ strategy to infuse her one-of-a-kind fragrance When she heard that the state was shop,Scenterprises Ltd.,with an air of going to slash tolls on the Verrazano- exclusivity. And inside the 350- Narrows Bridge, Jumana Bishara square-foot space, Ms. Phillips rein- was thrilled. The owner-operator of forces that mystique as she helps pa- Tanoreen, a well-regarded Middle trons discover their olfactory Eastern restaurant in Bay Ridge, preferences and then blends fragrant Brooklyn, uses the bridge multiple drops from assorted small bottles to times a month to visit relatives on create scents just for them. Staten Island as well as to scoot over Private one-hour consultations run to New Jersey to shop.Only later did $350 per person and include a half- she find out that the one-way toll ounce bottle of handmade, personal cut—to $5.50 from $6—would ap- perfume. Refills run $85 for a half- ply just to Staten Islanders. ounce. While that suited the citizens of “For a while, people didn’t under- Richmond County just fine, for Ms. stand custom fragrances, and now it’s a Bishara and other Brooklynites it trend,” said Ms. Phillips, who projects seemed illogical, if not plain wrong- $500,000 in revenue this year.The five- headed, that they wouldn’t get the year-old custom-scent operation break, too. moved last month to its subterranean “I thought it would be a given,” digs from Ms.Phillips’Upper East Side she said. “I didn’t think there’d be home. She is the only full-timer at the any reason not to do that.” profitable business, but she hires as For some Staten Island business many as five contract workers for an- owners, the discount will far exceed other aspect of her company: creating 50 cents per trip.Commercial trucks custom perfumes at corporate events. that use the bridge more than 10 As websites that turn brand-name times a month will see a 20% reduc- perfumes into discounted commodities tion in their tolls. For example, the proliferate, a growing number of local toll on a two-axle truck will fall from

See PERFUMES on Page 24 buck ennis See VERRAZANO on Page 10 Tech values soar, but boom in STATS AND THE CITY by Nicholas Wells BOTTOMS UP! Last week was the sixth annual Beer Week in New York. messaging set to bypass NYC More than 140 establishments celebrated the sudsy imbibement. AGE of Brooklyn Brewery—the oldest currently 28% 26operating brewery in New York City messaging applications as a low- For investors,the net result of the INCREASE in WhatsApp deal cost form of communication is on. WhatsApp deal may be to make an craft breweries in NUMBER of barrels South Korean Web messaging app already pricey market a little more New York state of beer produced highlights wide gap from 2011 to 216K Line has reportedly become an in- expensive. “There’s a trickle-down 2012, rising by Brooklyn Brewery in 2013—the between Alley and ternational acquisition target, and effect,”said Chris Girgenti,manag- from 69 to 88 equivalent of 54 million pints high-flying Valley Los Angeles-based Snapchat, ing partner at Pritzker Group Ven- ture Capital, referring to how the ALCOHOL deal could make consumer-facing 11.1% CONTENT of Hi- BY MATTHEW FLAMM ‘NY lacks a tech companies think all valuations Res, the strongest beer produced by should be increased.“It makes it dif- Red Hook, Brooklyn-based Sixpoint In the category of crazy-money mega-consumer, ficult to get deals done or you have Brewery deals, Facebook’s $19 billion to pay up to get in.” WhatsApp acquisition is so far mega-return Mr. Girgenti expects the upward GALLONS of beer gone that only wild comparisons pressure to eventually self-correct. 22.4consumed per capita in can make sense of it. More expen- story’ But valuations have been going up New York state in 2012, ranking it 48th sive than all NFL teams combined! for a while on both the East and in the U.S.

Bigger than Iceland’s gross domes- West coasts—enough for some an- Sources: Brewers Association, tic product! alysts to insist there are signs of a Brooklyn Brewery, Sixpoint Brewery, AMOUNT in state However shocking the total of bubble. Beer Institute, NYS Department of taxes collected on Taxation and Finance $14.9M the stock and cash transaction is for which turned down a multibillion- “We’re seeing more companies 124 million gallons of beer purchased a four-year-old messaging service dollar offer from Facebook last year, than ever”getting billion-dollar val- in New York City in fiscal 2013 with just $20 million in revenue,the has received more than $120 million uations, said Matt Turlip, an analyst outrageous price tag may have very in financing. Yet there are no mes- at Manhattan-based PrivCo, which istockphoto little effect at all on the New York saging startups of significant size in tracks private companies. ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY tech scene.The global gold rush for New York, tech observers say. See WHATSAPP n Page 24

March 3, 2014 | Crain’s New York Business | 3 IN THE MARKETS by Aaron Elstein wide world photos;wide newscom / ap Henry Kravis: $161 million Leon Black: $366 million Execs cash in on PE bonanza

t says something about the boom in private equity that the $161 million paid last year to KKR & Co.’s Henry Kravis ranked him as only the fifth-best paid in his field. I George Roberts Mr. Kravis’ partner made $166 million, and Carlyle Group last week reported that its CEO, William Conway, made $253 million. Apollo Global Management’s Leon Black appeared to have earned $366 million, based on his estimated share of his firm’s dividend payouts. But the champ seems to be Blackstone Group’s Stephen Schwarzman, FLATIRON / UNION SQUARE who was paid $375 million. + The bonanzas stem from 2013’s School of Business. FLAGSHIP 8,000 SF 3,800 SF MEZZ market revival, which enabled PE Even with these powerful tail- firms to sell companies they winds, it will be a long time before bought years ago for fat sums. KKR, with 1,100 employees, re- That, in turn, enabled the firms to sembles JPMorgan, which has distribute a record $124 billion to 260,000. Still, the buyout firm has investors such as public pension already come quite a way from the funds, according to consultancy 1980s, when it became famous but Cambridge Associates. had only 15 professionals. Not only does the buyout There are signs the government barons’ pay tower over the roughly may be pushing back. Last week, $20 million in compensation Congress revived a plan to elimi- awarded last year to both Goldman nate the loophole that taxes the Sachs’ Lloyd Blankfein and JPMor- earnings of PE executives at lower gan Chase’s Jamie Dimon, but their rates than most people pay. Federal companies are also starting to com- regulators are also warning banks to pete against the big banks in certain rein in risk when lending on 915 Broadway, New York, NY - Southwest Corner of 21st Street & Broadway lines of business. private-equity deals. KKR, for instance, runs an in- Apollo’s Mr.Black,speaking at a Floor Area Frontage house brokerage firm that enables conference last week sponsored by Ground: 8,000 sf* 55 feet on Broadway it to market stock and debt offer- Columbia Business School, de- Mezzanine: 3,800 sf 95 feet on 21st Street ings to investors, just as Goldman scribed the government move as *(Reasonable Divisions Considered) Sachs and Morgan Stanley do. “concerning.” “I worry when regu- Blackstone last year launched a res- lators and politicians put [limits] on Comments idential mortgage-lending opera- banks on a blanket basis,” he said. r 50,346,490 subway riders in 2012 over twice the amount of Soho 1 tion called B2R Finance. Apollo is Still,the boom underway in PE r 24% More foot traffic than Fifth Avenue 2 writing loans for ship and aircraft is powerful, and not just the giants r Soaring 19 ft ceilings and double height glass storefront operators. are enjoying it. Pulse Equity,a New r Close proximity to major subways What’s more, the PE firms can York firm whose specialty is health engage in banklike activities without care investments in the $50 mil- Contact Exclusive Broker: being subject to anything like the lion range, is adding staff to sort John Brod* Mark Tergesen* same level of regulation as banks. through the growing number of 212.400.9521 212.400.9528 “There’s no question that deal pitches crossing its desk. “In [email protected] [email protected] private-equity firms enjoy impor- our world, things are great,” said 915 BROADWAY Douglas Lehrman 1) Source: mta.info. 2) Findings from a study completed by BFJ Planning on Saturday October 26th, 2013 & Wednesday tant advantages in the current reg- CEO . October 30th, 2013. Research was obtained from sources considered reliable but no representation is made by ABS Steve Partners Real Estate LLC or any of its affiliates as to their completeness or accuracy. *Licensed RE Associate Broker, ulatory landscape,” said 915BWAY.COM All information is from sources deemed reliable but is subject to errors or omissions of any magnitude, withdrawal from Kaplan LISTEN to a discussion at market, or changes in terms, all without notice. Brokers employment and payment only by written agreement. , a finance professor at the University of Chicago’s Booth CrainsNewYork.com/podcasts

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© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. All other marks are property of their respective owners. THE cently laid out to the New York Post tion plays well upstate and in parts possible avenues of attack: the state’s of western New York but turns off INSIDER “anemic” economy, Mr. Cuomo’s re- New York City voters. On such is- by Chris Bragg luctance to allow hydrofracking, the sues, experts said Mr. Astorino governor’s declaration that “extreme should send targeted mailers to up- conservatives” have no place in New state households rather than mak- York, his tightening of gun regula- ing them central to his campaign. Cuomo challenger’s battle plan tions and his embrace of Obamacare. “Some of the things Astorino’s cam- Some of those issues are red meat paign is talking about are really local estchester County Executive Rob Astorino to conservatives, while others could or base issues, things you would tar- (pictured), a Republican who is expected to resonate broadly, political consult- get very specifically in niches,” said Gerry O’Brien

wide world photos wide ants told Crain’s. But Mr. Astorino Republican consultant . announce a run for governor this week, faces long / ap will have to tread lightly to appeal to In 1994, Republican George WAndrew Cuomo Pataki odds. Gov. , a Democrat in a blue state, has $33 all three major elements of the elec- unseated Mr. Cuomo’s father, million in the bank, a number of legislative victories under his money will materialize. But he also torate: New York City, its suburbs former Gov. Mario Cuomo, by focus- belt and even support from some influential Republicans. needs a message that attracts voters and upstate. Mr. Astorino needs ing on the death penalty, taxes and in a state in which no Republican about 30% of the vote in the city,60% the environment. By his final victo- Mr. Astorino’s camp claims he has lined up $15 million in has won statewide office since 2002. upstate and a majority in the ’burbs. ry, in 2002, Mr. Pataki’s message pledged donations, though some pundits wonder whether the A source close to Mr.Astorino re- Blasting the gun-control legisla- leaned left as the state grew less Re- publican-friendly, and he owed his win in part to the support of His- panic voters in New York City. Mr.Astorino would likely need a chunk of minority votes in the city as well, and could take outside-the- box positions like supporting the so- called DREAM Act, which is being held up by state Senate Republicans who oppose taxpayer support for educating undocumented immi- grants.But getting traction with city voters would still be difficult because of Mr. Astorino’s strong stance against abortion rights, which Mr. Cuomo is sure to high- Ours is a good story. In two years we have tripled our business. light. Mr. Pataki was pro-choice. GOOD One argument that could help Tripled our broker ranks. Added big deals and big names. Mr. Astorino across the state is the Added a Long Island office. Invested in property for our idea that New York remains in de- own account. Invested in ideas. Found our sweet spot. cline despite Mr. Cuomo’s efforts, And we have become a sweet place to work. and that in Westchester Mr. Astori- no has reined in an out-of-control budget without raising taxes. He could also sell the notion that he can revitalize the still-struggling upstate economy,which would help all New Yorkers, said E. O’Brien Murray,a GOP consultant.“You make the argument that more ships rise when you broaden that base and have more tax revenue,” said Mr. Murray. Allowing hydrofracking—a con- troversial method of drilling for nat- WORKING ural gas and oil—is important to some upstate workers hoping for OUR WAY TO well-paying jobs and to property owners eager to lease their land to energy companies. But public opinion on the issue is divided, which many believe is why Mr. Cuomo has GREAT yet to make a decision on it. Meanwhile, a cap on property taxes pushed through by Mr. Cuo- mo has helped his popularity in the suburbs. Polling has consistently shown that voters believe Mr. Cuo- mo has tamed the unruly state Leg- islature and that New York is headed in a better direction than the nation at large. And Senate Repub- licans have a good relationship with the governor, who has also raised money from prominent Republican businesspeople. To add to Mr. Astorino’s chal- lenges, rich developers Donald Trump and Carl Paladino are also contem- plating bids on the GOP line. Mr. Astorino’s top campaign issues would serve him better against those possible rivals than Mr. Cuomo, some observers believe. Call James Wacht, President “These things are great in a pri- 212.776.1202 mary, but not so terribly great in a general election,” said Bruce Gyory,a [email protected] political consultant and a senior ad- leeassociatesnyc.com viser at Manatt Phelps & Phillips. “And Cuomo is definitely not an easy target.”

6 | Crain’s New York Business | March 3, 2014 BUSINESS 13% Portion of U.S. M.B.A. programs that have LGBT outreach efforts PEOPLE Source: Graduate Management Admission Council

EXECUTIVE MOVES

GRETCHEN WITT Fibrenew Manhattan launched her nonprofit, Central: Cookies for Kids’ Cancer, Saul after her son, Liam, was Shapiro, 57, joined diagnosed with the fabric and neuroblastoma. He died upholstery repair in 2011 at age 6. services company as president and chief executive. He was previously vice president of business development at ezTaxReturn. Mercer: Michelle Bottomley, 49, joined the consulting firm as chief marketing officer, a newly created position. She was previously president at Zinio. New York-Presbyterian/Columbia University Medical Center: Arnold Advincula, M.D., 45, joined as chief of gynecology at the Sloane Hospital for Women and vice chair of women’s health in the department of obstetrics and gynecology at Columbia University Medical Center. He was previously medical director of the center for specialized gynecology and the gynecologic robotic-surgery program at Florida Hospital Celebration Health. Metropolitan Council on Jewish Poverty: Debra Cohn, 54, joined the nonprofit as chief compliance officer and general counsel. She was previously senior counsel at CF Ventures Inc. Eastern Consolidated: Michael R. Levine, 31, joined as associate director. He was previously senior vice president of institutional bond sales at GMP Securities. Douglas Elliman Real Estate: Luciane

buck ennis Serifovic, 32, joined as executive vice president and director of rentals. She was previously managing director at GOTHAM GIGS Citi Habitats. Red Thread Productions: Andre Gutierrez, 45, joined the branded- content and entertainment agency as director and brand strategist. He was previously an independent integrated- marketing consultant. Cooking for Liam The New York Stem Cell Foundation: Riccardo Salmona, 57, joined as vice president for institutional Her bake sales have raised $8M for pediatric cancers advancement. He was previously vice president for development and public Gretchen Witt didn’t realize that only a fraction raised $8 million. ¶ Her largest fundraiser was an affairs at the Juilliard School. ‘I wanted Slate Property Group: David Schwartz, of cancer research funding, often less than 5%, extreme upscale riff on the bake sale: a 350-seat 36, joined the real estate firm as prin- went toward pediatric cancers until her son was gala where top chefs cooked individual meals for cipal. He had been managing principal to at DJS Real Estate Development. diagnosed with neuroblastoma in 2007. ¶ “Kids each table. “I thought I was going to have to wear StyleBistro: Cristina Velocci, 29, joined challenge with cancer don’t make headlines,” her son’s a sandwich board in the streets of Manhattan,” the fashion and beauty site as deputy editor. She was senior associate myself. I pediatrician told her. So Ms. Witt, whose day job she said, “but the event sold out before the fashion editor at Time Out New York. is public-relations director for Oxo in Manhattan, invitations were printed.” ¶ Ms. Witt, 46, tackles Crowell & Moring: wasn’t Lora Moffatt,48, went into baking mode. With the help of 200- these projects with just three staffers, two part- joined the law firm looking to some volunteers, she produced about 96,000 time, and an advisory board of medical as a partner. She was cookies for her first bake sale for cancer research. professionals who choose the treatments to fund. previously a partner at Dentons. raise just She netted $420,000. ¶ “I wanted to challenge ¶ Nine studies funded by Cookies have led to Mayer Hoffman & myself,” she said. “I wasn’t looking to raise just a clinical trials. For Ms. Witt, that number is less a McCann: Steven a couple Nicokiris, 54, was couple hundred dollars.” ¶ The following year, sign of her success than the lack of funding. promoted to co-attest practice leader hundred Ms. Witt launched her nonprofit, Cookies for Further, survival rates for kids’ cancers vary wildly. at the law firm. He will continue as a Kids’ Cancer, which helps companies raise funds “Many types of pediatric cancer have not seen any shareholder. dollars’ Hogan Lovells: Adam Golden, 49, joined through sports tournaments, fun runs and bake improvement rates in decades,” she said. ¶ Her the law firm as a partner in its sales. More than once, the group has been the son, Liam, died in 2011 at age 6. Her cellphone’s corporate practice group. He was previously a partner and co-chair of the beneficiary of a baker trying to break a Guinness screensaver shows him wearing a chef ’s hat and corporate department at Kaye Scholer. world record. In the past five years, Ms. Witt has peering over a mixing bowl. —irina ivanova —eva saviano

March 3, 2014 | Crain’s New York Business | 7 OPINION CRAIN’S NEW YORK BUSINESS

The mayor gets one right editor in chief Rance Crain publisher, vp Jill R. Kaplan uild up, not out.That’s been the mantra of regulated apartment or buy a brownstone for a song in the EDITORIAL editor Glenn Coleman urban planners for many years, and with 1960s. Hundreds of thousands of people are living doubled managing editor Jeremy Smerd deputy managing editors Valerie Block, good reason.Tall buildings facilitate up or tripled up, or in illegal basement dwellings, or in Erik Ipsen walkable communities and thriving street- housing so costly that they can’t always afford food. Nearly assistant managing editor Erik Engquist senior news producer Amanda Fung level retail.They make mass transit more 64,000 are homeless. contributing editor Elaine Pofeldt efficient and leave room for more public When tower opponents pick up their pitchforks to columnists Greg David, Alair Townsend crain’s health pulse editor Barbara Benson green space. Above all, they allow for preserve their little utopias, Mr. de Blasio should hammer senior reporters Theresa Agovino, sustainable growth. home this reality with the same intensity he shows for Aaron Elstein, Lisa Fickenscher, Matthew Flamm, Daniel Geiger, Adrianne Pasquarelli The alternative—low-scale development—seems nice but prekindergarten. In fact, he should lobby City Council reporters Joseph Anuta, Chris Bragg, B Andrew J. Hawkins, Thornton McEnery inevitably runs into the limits of economics, transportation members before the next wave of rezonings, lest they reporter/videographer Ken M. Christensen and geography. New York hit that wall long ago, and Mayor reflexively echo their constituents’ hysteria about height.The news producer Emily Laermer web reporters/producers Bill de Blasio knows it.That’s why he told the real estate mayor could start by Nazish Dholakia, Irina Ivanova industry last month that he would support efforts to build pointing out the art director Steven Krupinski Tall buildings deputy art director Carolyn McClain towers that alleviate the city’s shortage of affordable housing. plethora of tall staff photographer Buck Ennis Setting aside the mayor’s intention to require projects in create affordable buildings already in copy desk chief Steve Noveck copy editor Thaddeus Rutkowski rezoned areas to include affordable units, his logic of their neighborhoods as data editor Suzanne Panara building up is compelling. Unfortunately, he will soon find housing and evidence that researchers Eva Saviano, Nicholas Wells that many New Yorkers and their City Council other benefits apocalypse does not ADVERTISING, MARKETING AND PRODUCTION sales manager Irene Bar-Am representatives don’t see it that way.These folks are happy in ensue. And he should senior account managers Jill Bottomley Kunkes, Courtney McCombs, their neighborhoods and don’t want them to change, ever. order city agencies to Suzanne Wilson Comfortable in their row houses and apartments, they prepare analyses director of custom content Trish Henry account executive Lauren Black maintain the disingenuous notion that the city’s housing showing where local sales coordinator Cynthia Hutchinson crisis can be solved without a single view being altered or schools, sidewalks, subways and sewage systems can events coordinator & scheduler Alexis Sinclair shadow cast.They battle relentlessly to pull up the proverbial accommodate more people. credit Todd J. Masura (313-446-6097) drawbridge behind them. Many council members like to call themselves director of audience & content partnership development Michael O’Connor The suffering that not-in-my-backyarders imagine they progressive, like Mr. de Blasio. Soon they will have a chance senior marketing manager Catherine Schutten will endure from residential towers is insignificant next to to prove it. But it will take hard work and leadership from director of conferences & events the hardships of New Yorkers who didn’t luck into a rent- the mayor to get them on board. Courtney Williams reprint sales manager Lauren Melesio production and pre-press director Simone Pryce advertising production manager CRAIN’S ONLINE POLL COMMENTS Suzanne Fleischman Wies ONLINE AND INTERACTIVE SERVICES general manager Rosemary Maggiore web developer & digital sales Surviving Obamacare strategist Chris Tumminello TO SUBSCRIBE: For print and digital subscriptions or customer FREELANCERS RESPOND outside of our New York THOSE CITY SALARIES service, e-mail [email protected] health plans’ coverage area— or call 877-824-9379 (in the U.S. and Canada) or As the famous quote goes, re- and we are growing and ex- Your editorial on city salaries 313-446-0450 (all other locations). $3.00 a copy for ports of our death are greatly panding alongside the work- (“Startling facts about city pay,” the print edition; or $99.95 one year, $179.95 two

flickr/nycmayorsoffice years, for print subscriptions with digital access. exaggerated (“Freelancers force nationally. Feb. 24) took IBO’s compari- www.crainsnewyork.com/subscribe IS BILL DE BLASIO’S Union fights for life,” Feb. 24). The ways to serve the son between trends in the me- In fact, we have never been independent workforce are as dian pay of public- and private- TO ADVERTISE: MAYORALTY IN TROUBLE stronger. Freelancers Union diverse as the workers them- sector workers and contorted it Contact Cynthia Hutchinson at [email protected] or call 212-210-0145. ALREADY? was founded in 1995 to con- selves. We provide them with to declare municipal workers www.crainsnewyork.com/advertise nect and serve the nation’s an advocacy voice and an array are better paid.The math was FOR INFORMATION ON OUR EVENTS: Yes. The bad press has set him back and growing independent work- of support services from tax bad, the reasoning worse. signals more to come. The mayor’s shine is Contact Courtney Williams at force, and we have more than resources, education and The comparison was in- [email protected] or 212-210-0257. gone. 230,000 members nationwide. networking opportunities to tended to highlight the differ- www.crainsnewyork.com/events No. Gotcha stories aren’t taken seriously. Mr. One of the many ways we affordable benefits. ence in the trends, not the lev- TO CONTACT THE NEWSROOM: de Blasio’s message still resonates with New support our members is by In the coming months, we els of pay. Comparing median providing affordable, accessible will be launching additional salaries of public- and private- 685 Third Ave., New York, NY 10017-4024 Yorkers. editorial phone: 212.210.0277 health insurance and care. The platforms to help independent sector workers equates apples Date of poll: Feb. 24 fax 212.210.0799 Affordable Care Act has had and oranges. The two medians Entire contents ©copyright 2014 Crain Communications Inc. 604 votes workers thrive. And contrary no apparent impact on enroll- to the four-year-old informa- comprise very different mixes All rights reserved. ®CityBusiness is a registered trademark ment in Freelancers Insurance tion used in the article, we are of occupations. For example, of MCP Inc., used under license agreement. Co. health plans, which grew well funded, with diverse rev- how many retail workers, wait- CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS 76% 3% in 2013. We also now have enue sources. ers and home health aides are chairman Keith E. Crain Yes two primary care medical- Freelancers Union has a employed by the city? president Rance Crain treasurer Mary Kay Crain practice locations in down- solid foundation that is here to Comparing the wages of Cindi Crain town Brooklyn and lower stay, one that will enable our municipal and private-sector executive vp, operations William Morrow Manhattan, and are planning members to continue to rely workers takes a far more executive vp, director of strategic additional locations and non- upon us as they build their own nuanced approach than your operations Chris Crain medical community services in careers. editorial suggests. senior vp, group publisher David Klein David Kamis 24% other states. —sara horowitz —doug turetsky vp/production, manufacturing chief information officer Anthony DiPonio No More than half of Free- Founder and executive director Chief of staff lancers Union’s membership is Freelancers Union Independent Budget Office founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

8 | Crain’s New York Business | March 3, 2014 JOHN MCAVOY year college degree.The first demon- stration school was launched with the New York City College of Technolo- gy in Brooklyn in 2011. Known as Business invests in Retailers Wholesalers Restaurants Hotels Oil Dealers Social Services Pathways in Technology Early Col- lege High School (P-TECH), the school received praise from President city’s tech education Barack Obama as a national model in his 2013 State of the Union address. The president also praised Con Edi- op New York City educators and business leaders son for following IBM’s example. Read Adam Friedlander’s agree that the development of a skilled workforce Con Edison and National Grid How to $ave Big on Workers’ Compensation teeming with bright, tech-savvy young people is played an integral role in the start of Energy Tech. Experts from the two essential if our city is to continue to prosper and be utility companies helped design the Call To Save Today great.Con Edison is one of a half-dozen large em- curriculum, as well as the ployers in the city investing in a new approach to public educa- professional-development programs for teachers. We are going to make T Adam Friedlander • 800-394-7004, ext. 206 • [email protected] tion to prepare students for careers in the fast-changing, sure that our students have the right www.friedlandergroup.com • www.howtosavebigonworkerscomp.com technology-based economy. skills and credentials, while the educators ensure they also have a solid *Underwritten by the NYS Insurance Fund, 199 Church St., NY, NY 10007 Together with National Grid, chemicals, whether it’s soap, food, preparation in the liberal arts.This is LaGuardia Community College and hair products—you name it,” Leah the education model for the knowl- the city’s Department of Education, said.“I don’t want to just get an edu- edge economy,with employers at the Con Edison created Energy Tech, a cation. I want to make sure I can get table as full partners. grades 9-to-14 public high school. a job in an area I’m passionate about Three new schools will open in National Grid’s New York president, and in an industry that is growing.” September 2014,bringing the num- Ken Daly,and some of Con Edison’s Research by the Partnership for ber of city P-TECH high schools to top engineers have participated in New York City predicts that by 2020 six. Corporate partners are Mi- the program to provide students with there will be a 21% increase in jobs crosoft, New York-Presbyterian the technical capabilities they need to requiring an associate’s degree or Hospital, SAP,the American Asso- join the energy workforce.Our grad- more.We must respond to this real- ciation of Advertising Agencies, uates will earn both a high-school ity. Students lacking in education Omnicom Media and Deutsch Inc. diploma and an associate’s degree. and skills will face a lifetime of This is an exciting time for New They’ll also gain valuable internship struggle. Businesses and our city York City education and communi- experience and be able to compete for economy will languish if we cannot ty development. As more employers jobs in the energy industry. fill key technology jobs with bright, partner with our public schools, a Fourteen-year-old Energy Tech ambitious young people. new generation of skilled workers, student Leah Jolly said she wants to IBM is already taking action.The like Energy Tech’s Leah Jolly, will be a chemical engineer and enjoys company came up with the concept of emerge and fill technology jobs. mixing concoctions in her mother’s a six-year program that would com- kitchen to see how things work. bine liberal arts and technical educa- John McAvoy is president and CEO of “Everything around us deals with tion,resulting in a fast-track to a two- Con Edison.

rolled about 250,000 households, or Mayor lets politics about 10% of those eligible in its footprint. Comcast now provides 5 megabytes per second, meeting the mar digital debate broadband definition. This week,Comcast is expected to announce it is extending and expanding the program. It could also prom- ate last month,Mayor Bill de Blasio took aim at Ver- ise to bring it to New York if it is al- izon, saying he wanted to compel the company to lowed to acquire Time Warner Cable. offer discounted FiOS Internet service to poor New Verizon says its $20-a-month,1- Yorkers. He did so while appointing civil-rights Mbps DSL service can fill the need. That idea has little traction with ad- lawyer Maya Wiley to be his counsel and tasked her vocates and fails the equality test. with closing the digital divide as part of his inequality crusade. Time Warner is emphasizing its L Learning Labs,which give computers Verizon has been a favorite target of the mayor, but his latest to nonprofits in poor communities and salvo leaves many questions unanswered. Why did he name high-speed broadband to residents. It has financed 11 labs in the city and Verizon,whose rollout has yet to reach pledges 40 by 2020.Its cheapest direct all areas of the city, and not Time Internet service costs $14.99, soon to Warner Cable or Cablevision, whose be upgraded to a still-below-standard cable systems already could provide 3 Mbps. such a service to all New Yorkers? And Advocates say a broader approach is he right that he can compel Verizon is needed because the offers are not to do what he wants? permanent. The cynical explanation for the It seems possible, but by no “why Verizon?” question is all about means certain, that the franchise New York politics. As public advo- agreements the city has with the cate, the mayor was critical of the three companies can be renegotiat- pace of Verizon’s FiOS rollout.Now ed to provide discounted service for he is ratcheting up the rhetoric.Ver- GREG DAVID the poor.The Federal Communica- izon is locked in a continuing battle tions Commission could try the with the communications workers’ same approach, but everything it union, and the mayor is seeking to approve the company’s merger with does in this area seems to be over- help one of his original supporters. NBCUniversal.It provides $9.95-a- turned by the courts. The highest-profile effort to month Internet access to families Ms. Wiley’s options are pretty close the digital divide is Comcast’s whose children receive free school obvious, and her task is to let poli- Essentials program, created about lunch and offers ways for them to get cy—not politics—guide her recom- three years ago to entice regulators to cheap computers. Comcast has en- mendations.

March 3, 2014 | Crain’s New York Business | 9 IN THE BOROUGHS BROOKLYN

en Island nursing homes, as well as those who cross over to pay their re- Uneven Verrazano fees take toll spects in Staten Island cemeteries. Yet on Staten Island, which Mr. Continued from Page 3 see them get the same discount as communities of southwest Brook- Gentile once represented in the $19.24 to $15.43. The fee for a the Islanders. lyn and Staten Island together,” he state Senate, reaction to his propos- seven-axle truck will shrink by “Looks like we’ve got our own said. For many of them, “half the al was swift and vituperative. The $14.54, to $58.98. bridge controversy in New York,”he family’s in Brooklyn [and] half the Staten Island Advance lambasted the The toll plan, which was an- said. family’s in Staten Island.” councilman as unrealistic and “just nounced by Gov. Andrew Cuomo The Verrazano tussle won’t gen- plain wrong.” and a coterie of grinning Staten Is- erate the headlines that New Jersey Angry response Nonetheless, the paper dutifully land politicians and approved by the Gov. Chris Christie’s George What’s more, plenty of Brooklyn noted that two Staten Island politi- Metropolitan Transportation Au- Washington Bridge scandal did,but residents attend Staten Island cians whose districts span the Nar- thority in late February, would take Mr. Gentile insisted that failing to schools, such as Wagner College, the rows into Brooklyn—Assembly- effect April 1. But Councilman lower the toll for everyone could College of Staten Island or the St. woman Nicole Malliotakis and Rep. Vincent Gentile, D-Bay Ridge, is have dire consequences—even for John’s University campus there. Michael Grimm—also have come leading the charge for relief for mo- Staten Island. Then,too,there are the many Brook- out for equal relief on both sides of torists from his district. He wants to “This bridge has melded the two lynites with family members in Stat- the bridge. buck ennis BRIDGE GAME: Guv’s plan to lower tolls only for Staten Islanders irks some Brooklynites.

And then there are those who think the toll reduction should be NEW YORK MARRIOTT DOWNTOWN dropped entirely. Transportation 85 WEST ST., NEW YORK, NY 10006 advocates and the Transport Work- MARCH 12 & 13, 2014 ers Union predict that Mr. Cuomo’s plan will suck $7 million each from the MTA and the state’s operating budget.(A spokesman for Mr.Cuo- A 2 DAY CONFERENCE PACKED WITH TOPICS AND ISSUES mo’s office did not return a request for comment.) IMPORTANT TO RISK MANAGERS: But for residents and business ● Cyber Risks – Cloud Computing ● Political Risk owners of the so-called forgotten borough, the news of lower tolls was ● Global Coverage and Compliance ● Risk Management Tools and Technology received with open arms. “The governor’s been good to us,”said Robert ● Alternative Capacity ● Social Media Policies Cutrona, president of Project One ● Emerging Markets ● Communicating with the C-Suite Services, a cleaning and maintenance firm. ● Alternative Risk Financing & Captives ● Workplace Violence Mr. Cutrona, whose 20% ● Business Interruptions & Supply Chain Risk ● D & O Insurance storefront is PROPOSED TOLL about five miles CUT for delivery trucks that cross Sessions will be moderated and will include expert panelists from some of the world’s foremost authorities from the more than 10 on managing risk. bridge, says the times per month new toll struc- ture will save Join your fellow risk managers from companies of all sizes including: him more than $58.98 $28,000 a PROPOSED TOLL ARAMARK Kimberly-Clark Corp. Silverstein Properties Inc./World for a seven-axle Computershare Mitsui & Co (USA) Inc. Trade Center Properties year—money truck that he could Crown Holdings Inc. MPV Consultoria Sony Corp. of America put toward new DIRECTV NYSE Euronext Southwest Airlines Co. equipment, 4,260 Fortress Investment Group Orbital Sciences Corp. The BNY Mellon capital im- LENGTH, in feet, of Fox Rothschild LLP Oswald Cos. The Hartz Group provements or Verrazano Bridge GAF Parsons Corp. Time Warner Inc. an additional Hyatt Hotels Corp. PHS UIB RexSeg Corretora employee. Ingersoll-Rand Co. Prudential e Consultoria Ltda He didn’t see a discount for Brooklyn drivers as justified. “They Ingram Micro Inc. Risk Synergy LLC Wolverine World Wide have the capability of going into JP Morgan Chase Saks Inc. Xylem Inc. Manhattan free of charge,” Mr. Kenny Construction Co. Sapient Insurance Partners and many more... Cutrona said.“They also have a major advantage that we don’t have:ad- equate public transportation.” Keynote Speaker: First Assistant to the President for Homeland Security and, as of Jan. 24, 2003, Thursday 11:15 am became the first Secretary of the U.S. Department of Homeland Security. Business boon Tom Ridge, CEO, Ridge Global leads a team of international experts who help Frank Scarangello Jr., co-owner of Scaran, an 80-year-old Staten Is- businesses and governments address a range of needs throughout their land oil-delivery service,said the toll organizations, including risk management, global trade security, emergency plan would be a boon for his busi- preparedness, and response and strategic growth. ness. “We have large, dual-axle oil trucks that go over the bridge, and we have vans that go over the REGISTER TODAY at www.etouches.com/RMS2014 bridge,” he said,“so a 20% reduction of tolls is significant.” Powered By: Sponsored By: Innovation Awards Meanwhile, some Brooklynites fret that the effort to secure lower Luncheon Sponsor: tolls for Bay Ridge residents could backfire and end up dividing the borough. “Where do you stop?” asked George Kebbez, owner of Bay Ridge’s Salty Dog bar and grill. No matter where the toll-discount zone For more information visit: www.businessinsurance.com/RMS2014 is drawn, he said,“you’d have neighborhoods saying, ‘Why aren’t we in the boundaries?’ ” Ⅲ

10 | Crain’s New York Business | March 3, 2014 REAL ESTATE INSIDE The List CoStar’s top Manhattan office leases PAGE 14 Real Estate Deals China on top in NY office building buys; residential broker REPORT builds nest in midtown PAGE 16 One year on, banker setting fast pace

JPMorgan Chase’s Hilary Spann becomes go-to property financier

BY DANIEL GEIGER

Late last year, when David Levinson wanted to sell 195 Broadway, the downtown office building his firm L&L Holding Co. owned with partner Beacon Properties, he made just one call. He dialed Hilary Spann, an executive director in charge of Northeast real estate acquisitions at at JPMorgan Chase. During the past year, she has led its purchase of five major Manhattan properties. Less than a month later, JPMorgan Chase bought the historic building for roughly $500 million in a transaction that kept Mr. Levinson’s firm on as a mi- WATCH THIS SPACE: Architect nority investor tasked with oper- Scott Spector (left) ating the property. and his firm For Mr. Levinson, knowing designed loftlike that Ms. offices for Pernod Spann would Ricard on Park $500M be his partner Avenue. Senior VP PURCHASE Emmanuel Cargill PRICE of historic was just as (right) said the space building 195 important as encourages Broadway her employ- communication. er’s ability to pay top dollar. Though JPMor- gan Chase now calls the shots at buck ennis the building, Mr. Levinson said that Ms. Spann has a light touch when it comes to partners she trusts to improve the property. “She really understands how value is created,” Mr. Levinson A lofty goal for businesses said. “Not every investor is like that; there are many who smoth- er you.” Firms fashion open, collaborative workspaces CLEARING concept that fostered a dynamic work- As the country’s second- THE DECKS space and encouraged stronger con- biggest bank by assets, JPMor- to appeal to younger, creative employees nections and communication between gan Chase has long had the fi- Brookfield Office Properties employees,” said Emmanuel Cargill, a nancial heft to acquire real estate the classic, dropped, acoustic-tile plans to renovate its senior vice president at the company. BY JOE ANUTA commercial building at 450 properties with price tags of $1 ceiling is gone. Instead, with enclosed W. 33rd St. to accentuate the In many ways, the office bears a billion and beyond. But one year offices shifted to the core of the build- loftlike features. striking resemblance to the loft-style into her job there, Ms. Spann, From the sidewalk out front,250 Park ing, staffers work in the 67,000- aesthetic pioneered in recent years by who is 38, is leading an especial- Ave. looks every bit the meticulously square-foot space with light stream- tech and startup firms in midtown ly large series of purchases. maintained, high-end 1920s Art ing in from windows on four sides.Air $200M south’s warren of aging manufactur- She began last April, when Deco midtown office tower it is. ducts, pipes and pendant lighting TOTAL cost of work ing and warehouse buildings. But JPMorgan Chase bought the of- Nothing so much as even hints at hang from exposed ceilings above these days, the trend is increasingly fice building at 125 W. 55th St. what visitors see when the elevator their heads, and, beneath their feet, catching fire with everyone from for nearly $500 million.The same doors open on the 16th,17th and 18th polished concrete floors give the space blue-chip corporations, like Pernod, month, according to reports, floors. There, in the offices of Paris- an almost industrial feel. 1.7M to law firms and banks, and in the See BANKER on Page 13 based beverage giant Pernod Ricard, “We really wanted to have an open SQUARE FOOTAGE See LOFTY GOAL on Page 12

March 3, 2014 | Crain’s New York Business | 11 REPORT REAL ESTATE A lofty goal for corporate offices

Continued from Page 11 high ceilings and large, open floor Group and SL Green Realty “Ironically, it often costs more to process popping up from Park plates are especially attractive to Corp.—have teamed up to pull the do an open ceiling than a drop ceil- Avenue to Wall Street. companies seeking this type of col- loft aesthetic down to the lobby. ing because a lot of mess is often

Driving the switch is a desire to laborative, loftlike space,” Brook- They are pouring millions of dollars [cheaply] concealed behind the buck ennis create more “collaborative”work en- field Chief Executive Dennis to turn a standard entryway, com- dropped ceiling,” said Nicholas vironments, as well as a growing Friedrich said in a statement touting plete with security turnstiles, into a Bienstock, a managing partner at TAKING UP SPACE conviction among employers that the project. more collaborative space at 180 Savanna, a commercial office land- PROS they need to use the design of their Nearby, high-end accessory out- Maiden Lane. lord, who has several tenants who ● Open floor plates allow more offices to telegraph the right signals fit Coach will move into a 700,000- The new lobby will feature a café have created loft-style offices. employees per square foot to the younger,creative types of em- and communal areas that Gregg Instead, he notes that contrac- ● ployees that are in high demand. Weisser, executive managing direc- Higher, exposed ceilings tors and architects have to find ways alleviate claustrophobia “Over the last two years,the good ‘For people who tor at Moinian, said will allow the to streamline a rat’s nest of wiring news for architects and people who 1980s-era building to compete in and ductwork. The same goes for ● Sunlight able to penetrate care about design is that space has care about the 21st century. polished concrete floors because deeper into office space become a kind of currency,” said “I think we are still in the begin- carpets and/or raised floors conceal ● Better views for more staffers Theodore Hammer, a principal at design, space ning [of the trend toward open,loft- all sorts of other imperfections. CONS architecture firm Mancini Duffy. like spaces] in New York,” said Fran Lower rent ● Loft-style space may cost 15% And that currency is increasing- has become a Ferrone of Mancini Duffy, noting to 20% more to build ly valued by a new generation eager European firms long ago made such Those extra initial costs, howev- ● to work in an open environment that currency’ features standard. er, are more than offset over time by Naked ceilings and floors can make for a noisy environment fosters flexibility and teamwork. It Even companies that require a the fact that open, loftlike spaces al- also helps that such spaces mark a high degree of privacy and confiden- low for a more efficient use of a floor ● Ceilings require more clean break from the plush, thick- tiality—law firms, for example—are plate. That creates smaller, more maintenance/cleaning walled offices favored by their par- opening up their individual offices densely packed offices—so-called ents’peers.At this point,even devel- with glass walls, according to Scott densification—not to mention opers of some of the city’s biggest square-foot office tower, slated for Spector, principal at architecture lower rent bills. space occupancy.” new complexes tout an open, completion in 2015,in Related Cos.’ firm Spector Group, who designed Tommy Craig, senior managing Some observers believe that stripped-down look for some of Hudson Yards complex.That office, the Pernod Ricard space. director at developer Hines, notes trend to eliminate office walls and their spaces. too,will boast many loftlike features. The sea change has not come that financial firms have been taking embrace a more collaborative office Brookfield Office Properties, for without its costs. Surprisingly, increasing advantage of loftlike environment will, in the end, lead to instance,in January officially kicked Communal lobby building such stripped-down spaces space to lower costs. a sweeping away of an even bigger off a $200 million conversion of the “[Coach] wanted to be in a build- can run about 15% to 20% more “On the demand side, there has barrier. hulking 1960s-era office building it ing that reflected the size and nature than a traditional office, Mr. Spec- been a fundamental shift,” said Mr. “I really believe that within the owns at 450 W. 33rd St.That struc- of where they are [now], which is a tor estimated, depending on the Craig, whose firm is building the next 10 years, we will see the disso- ture will be recast as a glistening 350,000-square-foot loft building,” type of materials used. commercial office tower 7 Bryant lution of the traditional workweek,” gateway for the firm’s 7 million- said Jay Cross, president of Related For example, building a ceiling Park.“The financial-services sector, said Ms. Ferrone of Mancini Duffy. square-foot office, residential and Hudson Yards. reminiscent of a gritty, midcentury as a group, is under more global Beyond that, she predicts that the retail complex west of Pennsylvania In another variation on that warehouse is more expensive than pressure to get more competitive traditional office could well fade Station. theme, two big Manhattan com- suspending acoustic foam panels and margins, and they are accomplish- away “when all the baby boomers “The building’s unique mix of mercial landlords—the Moinian rows of fluorescent lights from above. ing that in part with more efficient retire.” Ⅲ

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12 | Crain’s New York Business | March 3, 2014 REPORT REAL ESTATE

“Asset management is a great lead-in to real estate investment be- Banker sets fast pace WING SPANN: cause you learn how to judge the po- tential of a property and also how to JPMorgan Chase’s Hilary Spann maximize it,” Ms. Spann said. helps city real Continued from Page 11 grew up. Originally her interest in estate financing JPMorgan invested $100 million in real estate was in architecture,but af- Beyond Manhattan deals take flight. the South Tower, the 1.7 million- ter studying at Georgia Tech and She switched over to acquisitions square-foot office building being graduating with a master’s in city at the bank in 2006, and last year developed at the Hudson Rail Yards planning, she went to work for ac- took over management of its invest- by the Related Cos. that will house counting firm PwC, where she han- ment activities in the Northeast re- major tenants including Coach. dled real estate valuations. gion. Like many active investors in A month later, JPMorgan Chase “I found I was much more in- the city, she has been prompted by snapped up 425 Lexington Ave., a clined to the analytical side of the the dearth of deals in Manhattan to 31-story,700,000-square-foot office real estate industry than the design look beyond the borough to Brook- building, for $650 million from side,” Ms. Spann said. lyn and Queens. Hines. And in October, the bank, She was hired by JPMorgan “The next deal we do will likely Ⅲ along with partners Crown Equities Chase in 2001 as an asset manager. be in Brooklyn,” she said. buck ennis and Vornado, paid $1.3 billion to acquire a midtown office tower, 650 Madison Ave., the third-largest property transaction of 2013, Using energy wisely according to Real Capital Analytics saves you money, and data. Real estate experts credit Ms. lessens the load on our Spann with bringing an entrepre- system. So if that’s a neurial sensibility to a big institu- catch, you have to admit, tional player that has long had the it’s a pretty good one. means to make acquisitions but in recent years had found itself fre- quently outmaneuvered by smaller, more nimble dealmakers and by a new wave of deep-pocketed foreign buyers. 1-877-797-6347 “She’s an astute investor and is helping JPMorgan put out a lot of conEd.com/energysavings money,”said Adam Spies,a broker at Eastdil Secured who sold Ms.Spann several of the properties she bought in 2013,including 650 Madison Ave. Always out there “Hilary and her group keep their ear to the ground and maintain the relationships that you need to be successful in the city’s real estate marketplace,” said Scott Rechler, the chairman of RXR Realty,a large real estate investment firm. “Hilary doesn’t wait; she’s out there pound- ing the pavement.” All told, JPMorgan Chase made nearly $3 billion worth of purchases in the city last year,a sum Ms.Spann predicted the firm will spend again this year on real estate deals in New York. Ms. Spann said she feels em- powered to be prolific at the bank because it has several pools of capital with a variety of investment mandates,from money that aims for AN steady but guaranteed returns, to funds that will accept greater risk in exchange for bigger payoffs. “We have buckets of money for lots of different strategies,” Ms. ENERGY COMPANY Spann said. Part of her success owes to her ability to mine relationships she has cultivated over several years,includ- ENCOURAGING CUSTOMERS TO USE ing one with Mr. Levinson, who has been one of the city’s most active real estate buyers. Two years before do- LESS ENERGY? ing the deal with him for 195 Broad- way, JPMorgan Chase purchased a WHAT’S THE large stake in a property Mr. Levin- son owns at 200 Fifth Ave. That building went on to become a mete- oric success as the surrounding midtown south neighborhood morphed CATCH? into the city’s hottest office market. “One of the things that has been really helpful is the repeat business we have been able to do with joint- venture partners,” Ms. Spann said. All in all,she has come a long way from Hartwell, Ga., the small town 100 miles outside Atlanta where she

March 3, 2014 | Crain’s New York Business | 13 THE CoStar’s Top Manhattan Office Leases LIST Biggest Manhattan transactions in 2013, ranked by square feet

Address Square feet Tenant Tenant representative(s) Landlord/sublandlord Landlord/sublandlord representative(s) Submarket 1 388 Greenwich St.1 1,869,752 Citigroup Global Markets Inc. CBRE SL Green Realty Corp. SL Green Realty Corp. TriBeCa 2 390 Greenwich St.1 764,718 Citigroup Global Markets Inc. CBRE SL Green Realty Corp. SL Green Realty Corp. TriBeCa 3 11 Penn Plaza1 638,921 Macy’s Inc. CBRE Vornado Realty Trust Vornado Realty Trust Penn Plaza/Garment district 4 425 Lexington Ave.1 595,799 Simpson Thacher & Bartlett CBRE JPMorgan Asset Management Hines Grand Central 5 3 World Trade Center2 515,457 Group M Worldwide CBRE Silverstein Properties Inc. CBRE; Silverstein Properties Inc. World Trade Center 6 520 Madison Ave.3 458,000 Jefferies & Co. Inc. Cushman & Wakefield Inc. Tishman Speyer Tishman Speyer Plaza district 7 501 W. 30th St.2 407,482 L’Oréal USA Inc. CBRE Triborough Bridge and CBRE Penn Plaza/Garment Tunnel Authority district 8 250 Vesey St.2 330,210 Jones Day Studley Brookfield Office Properties Inc. Brookfield Office Properties Inc. World Trade Center 9 1633 Broadway2 288,250 Warner Music Group CBRE Paramount Group Inc. CBRE Columbus Circle 10 420 Lexington Ave.3 265,903 Metro-North Commuter Railroad Cushman & Wakefield Inc. SL Green Realty Corp. SL Green Realty Corp. Grand Central 11 299 Park Ave.4 246,804 Capital One Bank Cushman & Wakefield Inc. Fisher Brothers Management Co. CBRE Plaza district 12 1755 Broadway3 242,505 Universal Music Group CBRE Jack Resnick & Sons Inc. Jack Resnick & Sons Inc. Columbus Circle 13 1 North End Ave.2 226,998 CME Group Inc. Newmark Grubb Knight Frank Brookfield Office Properties Inc. Brookfield Office Properties Inc. World Trade Center 14 1 Battery Park Plaza1 226,416 Hughes Hubbard & Reed Newmark Grubb Knight Frank Rudin Management Co. Inc. Rudin Management Co. Inc. Financial district 15 1633 Broadway1 225,000 Kasowitz Benson Torres & Friedman Newmark Grubb Knight Frank Paramount Group Inc. Paramount Group Inc. Columbus Circle 16 501 Seventh Ave.3 223,616 Warnaco Group (PVH Corp.) Jones Lang LaSalle; Cushman & Empire State Realty Trust Cushman & Wakefield Inc. Penn Plaza/Garment Wakefield Inc. district 17 55 Water St.2 221,180 New York City Health and Hospitals Corp. Cushman & Wakefield Inc. Retirement Systems of Alabama CBRE Financial district 18 28-40 W. 23rd St.3 219,105 AppNexus Newmark Grubb Knight Frank Colliers International NY Colliers International NY Chelsea 19 80 West End Ave.2 218,543 United Cerebral Palsy of New York City Colliers International NY Kushner Cos. Extell Development Co./ Columbus Circle Kushner Cos. 20 1133 Sixth Ave.3 208,291 Patterson Belknap Webb & Tyler Studley The Durst Organization The Durst Organization Times Square 21 205 W. 39th St.1 195,000 Calvin Klein (PVH Corp.) Jones Lang LaSalle; Cushman & 205 West 39th Street Co. CBRE Penn Plaza/Garment Wakefield Inc. district 22 1221 Sixth Ave.2 186,804 Mayer Brown CBRE Rockefeller Group Development Corp. Cushman & Wakefield Inc. Times Square 23 195 Broadway2 183,059 HarperCollins Publishers CBRE L&L Holding Co. L&L Holding Co.; Beacon Capital Partners World Trade Center 24 575 Lexington Ave.3 182,322 Weill Cornell Medical College Cushman & Wakefield Inc. Normandy Real Estate Jones Lang LaSalle Plaza district 25 787 Seventh Ave.1 178,583 Stifel Nicolaus & Co. Inc. Cushman & Wakefield Inc. AXA Financial Inc. CBRE Columbus Circle 26 485 Lexington Ave.1 178,024 The Travelers Cos. Inc. Jones Lang LaSalle SL Green Realty Corp. Jones Lang LaSalle Grand Central 27 229 W. 43rd St.2 176,201 Yahoo Inc. Jones Lang LaSalle Equity Office Newmark Grubb Knight Frank Times Square 28 255 Greenwich St.1 167,072 The City University of New York CBRE Jack Resnick & Sons Inc. Jack Resnick & Sons Inc. World Trade Center 29 17 Battery Place North2 166,385 Nyack College CBRE The Moinian Group; Newmark Newmark Grubb Knight Frank World Trade Center Holdings 30 601 W. 26th St.1 165,612 GSA Direct Deal RXR Realty Corp. RXR Property Management Chelsea 31 750 Third Ave.3 162,865 EisnerAmper Newmark Grubb Knight Frank SL Green Realty Corp. SL Green Realty Corp. Grand Central 32 605 Third Ave.1 156,884 Univision Communications Inc. CBRE Fisher Brothers Management Co. Fisher Brothers Management Co. Grand Central 33 1290 Sixth Ave.4 148,421 Morgan Stanley Newmark Grubb Knight Frank Vornado Realty Trust/AXA Vornado Realty Trust; Jones Lang LaSalle Plaza district 34 250 Vesey St.2 145,446 College Board Cassidy Turley Brookfield Office Properties Inc. Brookfield Office Properties Inc. World Trade Center 35 501 W. 30th St.2 144,272 SAP America Inc. Jones Lang LaSalle Triborough Bridge and CBRE Penn Plaza/Garment Tunnel Authority district 36 1372 Broadway2 144,168 Ross Procurement Studley Starwood Capital Group Herald Square Properties Penn Plaza/Garment district 37 230 Park Ave.1 144,000 ING US Inc. Newmark Grubb Knight Frank Invesco Realty Advisors Jones Lang LaSalle Grand Central 38 1230 Sixth Ave.3 143,860 First Republic Bank Jones Lang LaSalle Tishman Speyer Tishman Speyer Plaza district 39 1290 Sixth Ave.2 135,552 Hachette Book Group Newmark Grubb Knight Frank Vornado Realty Trust Vornado Realty Trust; Cushman & Plaza district Wakefield Inc. 40 111 Eighth Ave.1 134,830 Deutsch Inc. Newmark Grubb Knight Frank Google Inc. CBRE Chelsea 41 55 Water St.2 130,449 Liberty Mutual Cresa New Water Street Corp./Retirement CBRE Financial district Systems of Alabama 42 7 World Trade Center4 129,024 Moody’s Corp. Cushman & Wakefield Inc. Silverstein Properties Inc. Newmark Grubb Knight Frank World Trade Center 43 430 E. 29th St.2 121,000 New York University Direct Deal Alexandria Real Estate Equities Inc. Cushman & Wakefield Inc. Gramercy Park 44 787 Seventh Ave.2 120,687 UBS AG CBRE AXA Financial Inc. CBRE Columbus Circle 45 222 Broadway2 120,537 WeWork Jones Lang LaSalle L&L Holding Co. L&L Holding Co.; Beacon Insurance district Capital Partners 46 1180 Sixth Ave.1 119,813 Scripps Networks Cushman & Wakefield Inc. Murray Hill Properties Murray Hill Properties Times Square 47 1 Herald Square2 112,000 ASA Institute Direct Deal JEMB Realty Corp. JEMB Realty Corp. Penn Plaza/Garment district 48 340 Madison Ave.1 108,840 Office of the Comptroller of the Currency Studley RXR Realty Corp. RXR Property Management Grand Central 49 1601 Broadway1 108,398 American Management Association Cassidy Turley Vornado Realty Trust Vornado Realty Trust Times Square 50 1290 Sixth Ave.2 105,591 State Street Bank Jones Lang LaSalle Vornado Realty Trust Vornado Realty Trust; Cushman & Plaza district Wakefield Inc.

This list includes leases with terms of more than two years. 1-Renewal. 2-New lease. 3-Renewal and expansion. 4-Sublease. CoStar Group Inc., a provider of information services to the U.S. and U.K. commercial real estate industries, offers customers access via the Internet to the most comprehensive verified database of commercial real estate information in the U.S. and U.K. For more information, visit www.costar.com or call (877) 7-COSTAR.

14 | Crain’s New York Business | March 3, 2014 3877,1* &/,(176 ),567 )5201(:<25.72125:$<

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overseas buyers accounted for 28% billion, allowing investors eager to trols Beijing-based developer Soho of Manhattan’s total of $20 billion pour large buckets of money to ac- China, purchased a roughly $700 China takes gold in worth of office property deals. complish that in a single deal. million stake in the GM Building. The dollar figure was nearly dou- “There are few places for in- Taking silver and bronze behind ble the previous record, the $3 bil- vestors to place large amounts into China in 2013 were Canada and the lion that foreigners poured into the commercial real estate as efficiently United Arab Emirates, respectively. NY building buys Manhattan market in 2007, accord- as Manhattan,” Mr. Murphy said. Last year, Ivanhoé Cambridge, a ing to James Murphy, a sales broker It was an influx of money from large investment firm from Canada, wave of foreign buyers flooded into the city last year to snap up at Colliers International who was Asia, led by China, that kicked that acquired a nearly $900 million ma- Manhattan office buildings. All told, overseas investors bought one of the authors of the report. He investment to unprecedented levels jority stake in 1211 Sixth Ave.,a 44- $5.5 billion worth of office towers in Manhattan in 2013,accord- noted that Manhattan has long been last year. In the two largest of those story, nearly 2 million-square-foot ing to a new report released by real estate brokerage Colliers In- a target for deep-pocketed buyers transactions, Chinese property office tower near Rockefeller Cen- ternational. The deals included 1 Chase Manhattan Plaza in lower because of the New York office group Fosun acquired the 60-story, ter, according to Colliers data. And AManhattan, 1211 Sixth Ave. in midtown and a large stake in the city’s most ex- property market’s record of deliver- 2.2 million-square-foot office tower the Abu Dhabi Investment Author- pensive office tower, the General Motors Building on East 59th Street. ing solid gains over time, and be- 1 Chase Manhattan Plaza for more ity poured $650 million into a stake Not only did that spending set a record for such investment,it also estab- cause of the simple fact that build- than $700 million,and Zhang Xin,a in the Time Warner Center, Mr. lished a new high for foreign purchases as a portion of the total. Last year, ings here can cost more than $1 Chinese real estate mogul who con- Murphy said. —daniel geiger Residential broker inks Fifth Ave. deal Residential brokerage firm Nest Seekers International recently inked a lease at 587 Fifth Ave.,between East 47th and East 48th streets, in an effort to cash in on midtown’s changing residential landscape and to provide a new hub for its agents. Along Fifth Avenue, residential, retail and commercial rents have skyrocketed both farther north in the 50s and farther south in the 20s, according to Nest Seekers Chief Executive Eddie Shapiro. But between these two markets has long existed a relative no man’s land that

is just now finding its identity. That persuaded Nest Seekers to set up its 4,000-square-foot office in the 10-story building, where asking rents are in the $60-per-square-foot range. Nest Seekers, which has seven locations in the five boroughs, already has a smaller outpost near the corner of Madison Avenue and East 49th Street. Mr.Shapiro, who com- mitted to two five-year leases, is an old friend of Asher Zamir of landlord Zamir Equities. “The building has that old New York charm,” Mr. Shapiro said. “There are few buildings left that are Innovators like Interface® are using the not glass towers.” LEED® green building program to meet Both sides were represented in- house, and Nest Seekers plans to their business goals. Better buildings, better open in early March. business. —joe anuta George Bandy Jr. Vice President of East Harlem gets Sustainability Interface a children’s center

usgbc.org/LEED An early-childhood center is coming to East Harlem.Leake & Watts, a Yonkers-based children and fami-

16 | Crain’s New York Business | March 3, 2014 ly services organization, recently lease. He said he walked into the BARE BONES signed a 15-year lease for 10,000 restaurant that previously occupied square feet of second-floor space at the space where Bleecker Kitchen is 1751 Park Ave.The asking rent for the now located and was originally re- location was $40 per square foot. buffed. But in a chance encounter The center, designed specifically months later, Mr. Nissani happened for children with developmental de- by and saw a sign in the eatery’s win- lays or disabilities, is 183-year-old dow that it was closing. Leake & Watts’ second in Manhat- “I just had a feeling immediately tan.The nonprofit operates four cen- that I was meant to have this space,” ters in the Bronx and one in Yonkers. Mr. Nissani said. The new site was attractive to the He sat down with the building’s tenant for its proximity to Metro- landlord, Alan Wong, and arranged North and public transportation, branched into the bar business a lit- a deal to take the location for 10 said Joshua Gettler of New Street tle more than a year ago when he and years, with an option to renew for Realty Advisors. a group of partners purchased the five years beyond that. He also paid The center is scheduled to open downtown club Goldbar and rein- the previous restaurant, Corner 501 MADISON AVE. 71 W. 23RD ST. 30 BROAD ST. this fall, in time for classes. vigorated it into a bustling night- Shop Cafe,$250,000 for the kitchen ASKING RENT; TERM: ASKING RENT; TERM: ASKING RENT; TERM: Mr. Gettler’s colleagues Joshua time venue. and restaurant equipment it had in- $750 per square foot for $58 per square foot; Mid-$30s per square Kaufman and Matthew Gorman Now Mr. Nissani and his part- stalled there. ground floor, $150 per 10 years foot; 10 years represented the tenant in negotia- ners have leased a roughly 6,000- Mr. Nissani said he hopes the square foot for second SQUARE FEET: SQUARE FEET: tions.Landlord Park 121 Realty was square-foot space at 643 Broadway, new deal will bolster his chances of floor; 15 years 26,000 14,900 represented in-house. on the corner of Bleecker Street and starting a hospitality business. SQUARE FEET: 4,800 TENANT; REP: Turn; TENANT; REPS: Lucas & Lance Weitz of JFW Realty Mercanti; Steve Eynon —adrianne pasquarelli Broadway, for a new outpost called “With Goldbar, we have shown TENANT; REP: Porsche and Chris Corrinet of Bleecker Kitchen.The location fea- we can do nightlife, and with this Design; Michael LANDLORD; REPS: CBRE Group Inc. tures a restaurant on the ground new venue we want to add a food Glanzberg of Sinvin Real Trustees of the Masonic Broker turned bar Estate Hall and Home; Herb LANDLORD; REPS: floor and a bar and lounge down- and beverage component to our Goldberg and David Gotham Realty Holdings; owner strikes again stairs called Sweetwater Social, portfolio,” Mr. Nissani said. “Our LANDLORD; REP: KRW Schlamm of City Richard Doolittle and which has unusual brick archways goal is to find opportunities to open Realty Advisors; in-house Connections Realty John P. Howard of MHP Shoe leather and a little serendipity that are part of the 100-year-old in hotel venues now.” representation by Kevin Real Estate Services Wang BACK STORY: The proved to be a winning formula for building’s substructure. Mr.Nissani said he could not dis- software technology BACK STORY: The law Jeff Nissani, a broker angling to get The deal came about in early close the rent he is paying for BACK STORY: The platform is one of three firm will take the entire into the restaurant and nightlife 2013, shortly after Mr. Nissani took Bleecker Kitchen and Sweetwater accessories store will new tenants at the 21st floor at the tower open its flagship location Masonic Hall, according also known as the New business. over Goldbar. He began marching Social but said that market rates for in the newly revamped to The Commercial York Stock Exchange Mr. Nissani, who for years has into restaurants street by street in commensurate space are between building. Observer. Building, according to The operated his own one-man office- SoHo and Greenwich Village to see $200 and $300 per square foot. Commercial Observer. leasing brokerage, JSN Properties, if any were willing to sell him their —daniel geiger

March 3, 2014 | Crain’s New York Business | 17 a unique PLAYMEADOWLANDS.COM VENUE for any event >> for our complete CATERING GUIDE & details on BOOKING, contact [email protected] 5 Keys to a Well-Branded Event

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S1 A Special Advertising Supplement to Crain’s New York Business BUSINESS DINING & VENUES

An Interview with Arthur F. Backal

Arthur F. Backal is the Chief Executive Officer and Founder of Backal Management Group, LLC. He is also the Consult- ing Director of Catering at the Mandarin Oriental Hotel, New York. The hotel’s enormous success was credited by The New York Times to Mr. Backal in 2003. From the outset of his career, Mr. Backal worked with some of New York’s most renowned hoteliers, from Leona Helmsley at The Helmsley Palace to Donald and Ivana Trump at The Plaza. He was in charge of the re-opening of the St. Regis, New York, overseeing the entire food and beverage operation, and was also credited with opera singers. The most restoring The Pierre to its legendary grandeur during his time unique events utilize all of there as Director of Catering. In addition, Mr. Backal spent time our space and take advan- at The Waldorf-Astoria and with the Cipriani Group. Mr. Backal tage of Apella’s distinctive has for many years enjoyed a reputation as one of New York’s features. We had a fashion most experienced and talented food and beverage profes- magazine take over the floor sionals, as well as an unparalleled artist in the arena of special for a blogger conference events. He was inducted into the BizBash Hall of Fame in 2010 twice in previous years. They in honor of his major contributions to furthering the event used each of our rooms to industry’s goals, as well as to personal philanthropy. showcase different sponsor activations, and used our Please tell us about Apella able to extra technology and dry erase walls as a canvas and the event space you equipment, if necessary. for drawing sponsor logos offer to corporations. and directional signage. It Apella is a beautifully What do you wish more made for a highly interactive designed, contemporary event planners knew and unique space. 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Absolutely – Riverpark, the top priority for clients coordination. Technology a Tom Colicchio restaurant, hosting events at Apella. catered by Riverpark, A Tom Colicchio has also reduced or elim- is our exclusive caterer. Rather than a full-day agen- Restaurant, and ‘wichcraft. inated various expenses Screens and projectors? da of back-to-back presen- that would occur at other They’re already installed in tations, clients have been venues. Our clients can take each of our rooms. Unlimit- incorporating group projects BAR & BAT MITZVAHS HOLIDAY PARTIES advantage of the state-of- ed high-speed Wi-Fi, coat and discussion topics into BOARD MEETINGS LECTURES the-art IT and AV systems we check, background music, their programs to break CELEBRATIONS LOCATION SHOOTS have in-house to create the microphones, risers, onsite up the day and encourage COCKTAIL RECEPTIONS MULTIMEDIA PRESENTATIONS best possible experience for parking – the list goes on. participation. With food CONFERENCES PRESS CONFERENCES DINNERS PRODUCT LAUNCHES their guests. Our network and beverage, clients have FASHION SHOWS WEDDINGS is built to accommodate What is the most unique shown an interest in fami- live web streaming, video event you’ve held at your ly-style dining rather than buffet or served meals, as it conferencing and hundreds space? APELLA™, 450 EAST 29TH STREET of web devices simultane- We’ve been fortunate to drives interaction between EVENT SPACE AT 2ND FLOOR ously. We have either HD host a wide variety of events guests. With technology, ALEXANDRIA CENTER™ NEW YORK, NY 10016 projectors or plasma screens at Apella – from TV and clients are incorporating TEL 212.706.4100 in every room, along with movie shoots to food and hashtags and requesting [email protected] wireless Crestron controls, wine tastings to full-scale participation before, during WWW.APELLA.COM giving clients the flexibility digital conferences, as and after events through so- and control to manage their well as a range of lively cial media platforms. Apella presentations. Our rooms entertainment such as a is well suited to accommo- are also extremely adapt- brass marching band and date these efforts.

A Special Advertising Supplement to Crain’s New York Business S2 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM POSITIONS AVAILABLE PUBLIC & LEGAL NOTICES Notice of Qualification of CM NOTICE OF QUALIFICATION of Notice of Qualification of IH4 PROPERTY Algorithmic Rates Trader Investment Partners LLC. Fictitious YIPCPA, LLC. Application for ILLINOIS, L.P. Authority filed with Secy. Name: CMIP LLC. Authority filed Authority filed with the Secretary of of State of NY (SSNY) on 02/05/14. Pine River Capital Management, LP has an opportunity for a Algorithmic with Secy. of State of NY (SSNY) on State of NY (SSNY) on 09/17/13. Office location: NY County. LP formed 2/12/14. Office location: New York Office location: NY County. LLC in Delaware (DE) on 01/10/14. Princ. Rates Trader at our facility in New York, New York. The primary duty of the County. LLC formed in Delaware (DE) formed in FL on 09/17/08. SSNY office of LP: 345 Park Ave., NY, NY Algorithmic Rates Trader is to design and develop sophisticated proprietary on 7/25/13. SSNY designated as designated agent upon whom process 10154. SSNY designated as agent of analytical financial models based on mega data set. The position requires a agent of LLC upon whom process against it may be served. The Post LP upon whom process against it may Master’s Degree or equivalent in Finance, Applied Mathematics, against it may be served. SSNY shall Office address to which the SSNY be served. SSNY shall mail process Computational Mathematics, Statistics, or related field, plus two (2) years of mail process to: c/o National Registered shall mail a copy of any process to Corporation Service Co. (CSC), 80 related experience. Experience must include two (2) years experience, Agents, Inc., 111 Eighth Ave., NY, NY against the LLC served upon him/her State St., Albany, NY 12207-2543. which may be concurrent, in all of the following: 1) working with financial 10011, also the registered agent. is: 711 Alcazar Ave., Coral Gables, FL Name and addr. of each general theories, including the following: option theory, risk management, interest Address to be maintained in DE: c/o 33134. Principal business address: partner are available from SSNY. DE rate model, Monte Carlo simulation, and pricing theory for rates products; 2) National Registered Agents, Inc., 160 2 South Biscayne Boulevard, Ste addr. of LP: c/o CSC, 2711 Centerville designing and developing sophisticated proprietary analytical models based Greentree Dr., Ste. 101, Dover, DE 2690, Miami, FL. Certificate of LLC Rd., Ste. 400, Wilmington, DE 19808. on mega data set; 3) utilizing optimization theory and statistics, including 19904. Arts of Org. filed with the DE filed with Secretary of State of FL Arts. of Org. filed with DE Secy. of various statistical tests, regression models, time series analysis; and 4) Secy. of State, Loockerman & located at P.O. Box 6327. Purpose: State, John G. Townsend Bldg., 401 utilizing Excel and VBA, Bloomberg, R, SAS, Matlab, C#, SQL. All Federal St., Dover, DE 19901. any lawful act or activity. Federal St., Ste. 4, Dover, DE 19901. Purpose: any lawful activities. Purpose: Any lawful activity. experience may be gained concurrently and may have been gained before, NOTICE OF FORMATION OF LIMITED during or after completion of the Master’s Degree program. Employer will NOTICE OF FORMATION OF LIMITED LIABILITY COMPANY. NAME: VDG CONCHOID CAPITAL LLC, Arts. of Org. accept any suitable combination of education or experience as described LIABILITY COMPANY. NAME: GL Electronics, LLC. Articles of filed with the SSNY on 01/21/2014. above. If interested apply online at: HOSPITALITY GROUP, LLC. Articles Organization were filed with the Office loc: NY County. SSNY has been https://jobs-pineriver.icims.com/jobs/intro. of Organization were filed with the Secretary of State of New York (SSNY) designated as agent upon whom Secretary of State of New York (SSNY) on December 10, 2013. Office location: process against the LLC may be on 11/06/13. Office location: New York New York County. SSNY has been served. SSNY shall mail process to: County. SSNY has been designated designated as agent of the LLC upon DISTRICT DIRECTOR, NEW YORK VISIT OUR WEBSITE 459 West Broadway, Ste. 4N, NY, NY as agent of the LLC upon whom whom process against it may be 10012. Purpose: Any Lawful Purpose. The U.S. Small Business Administration CRAINSNEWYORK.COM process against it may be served. served. SSNY shall mail a copy of (SBA) has served the nation’s small SSNY shall mail a copy of process to process to the LLC, VDG Electronics, BSW Auto llc -New LLC, Rim businesses for over 50 years and we the LLC, 338 3rd Avenue, New York, LLC, at the LLC’s principal business Specialists - Contact - Phone: 1 646 have successfully serviced the Nation’s PUBLIC & LEGAL New York 10010. Purpose: For any address at 430 West Broadway, #2B, 703 6346 Email: [email protected] small business owners. We are lawful purpose. New York, New York 10012. Purpose: seeking a dynamic, high energy, and NOTICES For any lawful purpose. There is no Notice of Formation of 1804-06 2ND exceptional business leader to serve NOTICE OF QUALIFICATION of Bon Notice of Formation of Alamar predetermined dissolution date REALTY LLC. Arts. of Org. filed with as the District Director of New York Entertainment LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on Vivat, LLC. Authority filed with Sec. of Notice of Qualification of LL Q313, LLC. for the Office of Field Operations. with Secy. of State of NY (SSNY) on 07/09/13. Office location: NY County. State of NY (SSNY) on 12/2/13. Office Authority filed with NY Dept. of State 2/18/14. Office location: NY County. SSNY designated as agent of LLC The mission of the Office is to create location: NY County. LLC formed in NE on 12/27/13. Office location: NY County. SSNY designated as agent of LLC upon whom process against it may be satisfied, successful customers for on 3/18/13. SSNY designated agent Princ. bus. addr.: 600 22nd St., Ste. upon whom process against it may served. SSNY shall mail process to the SBA products and services and upon whom process may be served 306, Oak Brook, IL 60523. LLC formed be served. SSNY shall mail process LLC, 111 Broadway, Rm. 1202, NY, NY those provided by our Resource and shall mail copy of process against in DE on 8/9/13. NY Sec. of State Partners, or our Agency Partners at LLC to principal business address: 264 to: c/o Levinsohn Associates, P.C., 10006. Purpose: Any lawful activity. 1325 Avenue of the Americas, Floor designated agent of LLC upon whom the Federal, state, or local levels that Water St. Apt. 3A, NY, New York 10038. process against it may be served and support small business growth and NE address of LLC is: 1821 Kristen 27, New York, NY 10019. Purpose: Notice of Formation of COIN any lawful activity. shall mail process to: c/o CT Corporation VALIDATION LLC. Arts. of Org. filed development and are synonymous Court, North Platte, NE 69101. Cert. of System, 111 8th Ave., NY, NY 10011, with our mission. This individual LLC filed with Sec. of State of NE: 1445 with Secy. of State of NY (SSNY) on Notice of Formation of AMPLIFON regd. agent upon whom process may 10/09/13. Office location: NY County. will serve as the focal point for K St. State Capitol, Ste 1301 Lincoln, NE IPA, LLC. Arts. of Org. filed with be served. DE addr. of LLC: c/o The implementing the Agency’s small 68509. Purpose: any lawful activity. Princ. office of LLC: One Penn Plaza, Secy. of State of NY (SSNY) on Corporation Trust Co., 1209 Orange NY, NY 10119. SSNY designated as business agenda relative to high 02/06/14. Office location: NEW YORK St., Wilmington, DE 19801. Cert. of growth firms and the initiatives Notice of Formation of TJ TSUKAH, agent of LLC upon whom process LLC. Arts of Org filed with Secy of County. SSNY designated as agent Form. filed with DE Sec. of State, necessary to achieve that growth. against it may be served. SSNY shall State of NY (SSNY) on 1/21/14. of LLC upon whom process against 401 Federal St., Dover, DE 19901. The federal government offers a mail process to c/o McLaughlin & Office location: NY County. SSNY it may be served. SSNY shall mail Purpose: all lawful purposes. number of exceptional benefits to its Stern, LLP, 260 Madison Ave., NY, NY designated agent upon whom process process to: c/o National Registered employees. For more information on Notice of Qualification of WINMILL 10016. Purpose: Any lawful activity. may be served and shall mail copy of Agents, Inc. 111 Eighth Ave., NY, NY this opportunity and to apply online, REALTY MANAGEMENT LLC. process against LLC to principal 10011, also the registered agent. ALEGOR MANAGEMENT, LLC, a please review the announcement at Purpose: any lawful activities. Authority filed with Secy. of State of NY business address: 185 E 85th St., #11H, (SSNY) on 02/14/14. Office location: domestic LLC, filed with the SSNY USAJOBS, NY, NY 10028. Purpose: any lawful act. on 12/10/13. Office location: New https://my.usajobs.gov/GetJob/View Name of LLC: Urban Kat LLC. Arts. NY County. LLC formed in Delaware (DE) on 02/07/14. SSNY designated York County. SSNY is designated as Details/362291700 NOTICE OF QUALIFICATION OF of Org. filed with NY Dept. of State: as agent of LLC upon whom process agent upon whom process against 1813 PARTNERS LLC. Authority filed 11/6/13. Office loc.: NY Co. Sec. of against it may be served. SSNY shall the LLC may be served. SSNY shall with Secy of State of NY (SSNY) on State designated agent of LLC upon mail process to c/o Corporation mail process to The LLC, c/o James 1/7/14. Office location: NY County. whom process against it may be REAL ESTATE Service Co., 80 State St., Albany, NY Pratt, 30 Bogardus Pl., #6F, NY, NY LLC formed in DE on 11/21/13. served and shall mail process to: 12207-2543. DE addr. of LLC: 2711 10040. General Purpose. SSNY designated agent upon whom Business Filings Inc., 187 Wolf Rd., Centerville Rd., Ste. 400, Wilmington, HOTEL FOR SALE process may be served and shall Ste. 101, Albany, NY 12205, regd. Notice of Formation: LAILAI & AB DE 19808. Arts. of Org. filed with DE mail copy of process against LLC to agt. upon whom process may be REALTY, LLC Art. Of Org. filed with Sec. Secy. of State, John G. Townsend Bldg., JERSEY SHORE HOTEL principal business address: 277 Park served. Purpose: any lawful act. of State of NY (SSNY) on 01/03/2014. 401 Federal St., Ste. 4, Dover, DE NNN Lease/Sale. 1 block from beach. Avenue, NY, NY 10172. Cert. of LLC 529 PARK, LLC, a domestic LLC, Office Loc: New York County. SSNY 19901. Purpose: Any lawful activity. designated as agent of LLC upon 1 PH, 15 En-Suite Bedrooms, balconies. filed with Secy of State of DE: 401 filed with the SSNY on 12/24/13. FEDERAL ST DOVER, DE 19901. Office location: New York County. Notice of Formation of WEIRDO whom process against it may be 100 seat Restaurant. 1000sf retail store. Purpose: any lawful act. SSNY is designated as agent upon WORKSHOP, LLC. Arts. of Org. filed served. SSNY shall mail process to: Call (212) 532 2990 whom process against the LLC may with Secy. of State of NY (SSNY) on 50 BAYARD STREET, APT #2C, NOTICE OF QUALIFICATION of The be served. SSNY shall mail process 02/05/14. Office location: NY County. NEW YORK, NY 10013. Purpose: Atlas Network LLC. Authority filed to The LLC, 20 Renwick St., NY, NY Princ. office of LLC: c/o SKP, LLP, 1745 Any lawful activity. with Secy of State of NY (SSNY) on 10013. General Purpose. Broadway, 18th Fl., NY, NY 10019. SSNY PUBLIC & LEGAL 12/2/13. Office location: NY County. designated as agent of LLC upon NOTICE OF FORMATION OF LIMITED LLC formed in DE on 7/15/05. SSNY NOTICE OF FORMATION OF LIMITED whom process against it may be LIABILITY COMPANY. NAME: NOTICES designated agent upon whom process LIABILITY COMPANY. NAME: 668 6TH served. SSNY shall mail process to DOWNTOWN TACOS LLC. Articles of may be served and shall mail copy of AVE TACOS LLC. Articles of Organization WEIRDO WORKSHOP, INC. at the Organization were filed with the Notice of Formation of Fortrium LLC. process against LLC to: 95 Jefferson were filed with the Secretary of State princ. office of the LLC. As amended Secretary of State of New York (SSNY) Arts. of Org. filed with Secy. of State of St, Garden City, NY 11530. Principal of New York (SSNY) on 10/24/13. by Cert. of Correction filed with SSNY on 12/27/12. Office location: New York NY (SSNY) on 2/3/14. Office location: business address: 1441 Broadway, Office location: New York County. on 02/18/14, addr. of process changed County. SSNY has been designated NY County. SSNY designated as 3rd Flr #3071 NY, NY 10018. Cert. of SSNY has been designated as agent to WEIRDO WORKSHOP, LLC, c/o SKP, as agent of the LLC upon whom agent of LLC upon whom process LLC filed with Secy of State of DE: 9 of the LLC upon whom process LLP, 1745 Broadway, 18th Fl., NY, NY process against it may be served. against it may be served. SSNY shall E Loockerman St, Ste #205, Dover, against it may be served. SSNY shall 10019. Purpose: Any lawful activity. SSNY shall mail a copy of process to mail process to: 333 E. 33rd St., Ste. DE 19901. Purpose: any lawful act. mail a copy of process to the LLC, the LLC, 11 Carmine Street, New 3A, New York, NY 10016. Purpose: c/o Dos Toros Taqueria, 11 Carmine Notice of Qualification of Lexin NY 229 York, New York 10014. Purpose: For any lawful activity. Notice of Qualification of 59 SOUTH Street, New York, NY 10014. LLC. Authority filed with NY Dept. of any lawful purpose. 4TH INVESTOR LLC. Authority filed Purpose: For any lawful purpose. State on 2/18/14. Office location: NY Notice of Qualification of First NY LLC. with Secy. of State of NY (SSNY) on County. Princ. bus. addr.: c/o Lexin Notice of Qualification of AnovoRx Authority filed with NY Dept. of State 02/18/14. Office location: NY County. NOTICE OF FORMATION OF LIMITED Capital, LLC, 654 Madison Ave., Ste. Group, LLC. Authority filed with Secy. on 1/17/14. NYS fictitious name: First LLC formed in Delaware (DE) on LIABILITY COMPANY. NAME: NRZS 2205, NY, NY 10065, Attn: Metin of State of NY (SSNY) on 06/14/13. NY I, LLC. Office location: NY County. 01/22/14. SSNY designated as agent REALTY ASSOCIATES, LLC. Articles Negrin. LLC formed in DE on Office location: NY County. LLC LLC formed in DE on 7/5/13. NY Sec. of LLC upon whom process against it of Organization were filed with the 12/13/13. NY Sec. of State designated formed in Tennessee (TN) on 05/2/12. of State designated agent of LLC upon may be served. SSNY shall mail Secretary of State of New York (SSNY) agent of LLC upon whom process Princ. office and TN addr. of LLC: 1710 whom process against it may be served process to The LLC, 134 Spring St., on 02/19/14. Office location: New York against it may be served and shall N. Shelby Oaks Dr., Ste. 2, Memphis, and shall mail process to: c/o CT Ste. 305, NY, NY 10012. DE addr. of County. SSNY has been designated mail process to: CT Corporation TN 38134. SSNY designated as Corporation System, 111 8th Ave., NY, LLC: c/o Corporation Service Co., as agent of the LLC upon whom System, 111 8th Ave., NY, NY 10011. agent of LLC upon whom process NY 10011, regd. agent upon whom 2711 Centerville Rd., Ste. 400, process against it may be served. DE addr. of LLC: c/o The Corporation against it may be served. SSNY shall process may be served. DE address Wilmington, DE 19808. Arts. of Org. SSNY shall mail a copy of process to Trust Co., 1209 Orange St., mail process to the LLC at the princ. of LLC: 1209 Orange St., Wilmington, filed with Secy. of the State of DE, Div. the LLC, c/o Naeem Khan, Ltd., 260 Wilmington, DE 19801. Cert. of Form. office of the LLC. Arts. of Org. filed DE 19801. Cert. of Form. filed with DE of Corps., John G. Townsend Bldg., W. 36th Street, Floor 10, New York, filed with DE Sec. of State, 401 with Secy. of State, 312 Rosa L. Parks Sec. of State, 401 Federal St., Dover, 401 Federal St., Ste. 4, Dover, DE New York 10018. Purpose: For any Federal St., Dover, DE 19901. Ave., 6th Fl., Nashville, TN 37243- DE 19901. Purpose: all lawful purposes. 19901. Purpose: Any lawful activity. lawful purpose. Purpose: all lawful purposes. 1102. Purpose: Any lawful activity.

20 | Crain’s New York Business | March 3, 2014 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of Ridge Hill Notice of Qualification of J.P. MORGAN Qualification of GSO E&P Holdings I LP. Notice of qualification of Emerald Notice of Qualification of LSREF2 Oreo Solar LLC. Authority filed with Secy. EUROPEAN DIRECT CORPORATE Authority filed with the Sect. of State Investor 2012-01 LLC. Authority filed (Direct), LLC. Authority filed with NY of State of NY (SSNY) on 02/03/14. FINANCE INSTITUTIONAL INVESTORS of NY (SSNY) on 12/23/13. Office with Secy of State of NY (SSNY) on Dept. of State on 1/23/14. Office Office location: NY County. LLC V LLC. Authority filed with Secy. of Loc: NY County. LP formed in DE on Dec 5, 2013. Office location: NY location: NY County. Princ. bus. addr.: formed in Delaware (DE) on 09/14/12. State of NY (SSNY) on 01/22/14. Office 12/19/13. SSNY has been designated County. LLC formed in Delaware (DE) 2711 N. Haskell Ave., Ste. 1800, Dallas, Princ. office of LLC: 545 Madison location: NY County. LLC formed in as agent of LP upon whom process on July 20, 2011. SSNY designated TX 75204. LLC formed in DE on Ave., 14th Fl., NY, NY 10022. SSNY Delaware (DE) on 12/11/13. Princ. against it may be served and shall as agent of LLC upon whom process 6/17/13. NY Sec. of State designated designated as agent of LLC upon office of LLC: 270 Park Ave., NY, NY mail process to: 345 Park Avenue, against it may be served. SSNY shall agent of LLC upon whom process whom process against it may be 10017. SSNY designated as agent of 31st FL, NY, NY 10154. DE address mail process to Princ. Office of LLC: against it may be served and shall served. SSNY shall mail process to LLC upon whom process against it may of LP: 200 Bellevue Pkwy, Ste 210, c/o Emerald Development Managers mail process to: c/o CT Corporation the LLC at the princ. office of the LLC. be served. SSNY shall mail process Wilmington, 19809. Name/addr. of LP, 909 Third Avenue, NY, NY 10022. System, 111 8th Ave., NY, NY 10011, DE addr. of LLC: 2711 Centerville Rd., to c/o Corporation Service Co. (CSC), genl. ptr. avail from SSNY. Cert. of DE address of LLC: Corporation regd. agent upon whom process may Ste. 400, Wilmington, DE 19808. Arts. 80 State St., Albany, NY 12207-2543. LP filed with DE Sect. of State, 401 Service Co., 2711 Centerville Rd., Ste. be served. DE addr. of LLC: 1209 of Org. filed with Secy. of State, Div. of DE addr. of LLC: c/o CSC, 2711 Federal St, Ste 4, Dover, DE 19901. 400, Wilmington, DE 19808. Cert of Orange St., Wilmington, DE 19801. Corps., John G. Townsend Bldg., 401 Centerville Rd., Ste. 400, Wilmington, Purpose: any lawful activity. Formation filed with DE Secy of State, Cert. of Form. filed with DE Sec. of Federal St. - Ste. 4, Dover, DE DE 19808. Cert. of Form. filed with 401 Federal St., Ste 4. Dover, DE State, 401 Federal St., Dover, DE NOTICE OF FORMATION OF Jensen 19901. Purpose: Any lawful activity. Secy. of State of DE, Secy. of State 19901. Purpose: any lawful activity. 19901. Purpose: all lawful purposes. Partners, LLC. Arts of Org filed with Corp. Dept., Records Section, Secy of State of NY (SSNY) on 1/21/14. Notice of Formation of Coin.Co Notice of formation of Jamie Compton, Townsend Bldg., Loockerman & NOTICE OF FORMATION OF LOLLY- Office location: New York County. SSNY Systems LLC. Arts. of Org. filed with LLC. Art. of Org. filed with Secy of Federal Sts., Dover, DE 19901. HOP LLC. Arts of Org filed with Secy designated agent upon whom process Secy. of State of NY (SSNY) on 01/16/14. State of NY (SSNY) on 12/23/13. Purpose: Any lawful activity. of State of NY (SSNY) on 12/11/13. Office location: NY County. SSNY may be served and shall mail copy of Office location: NY County. Princ. Office location: NY County. SSNY designated agent upon whom NOTICE OF FORMATION OF process against LLC to principal busi- office of LLC: One Penn Plaza, 36th designated agent upon whom process may be served and shall SternAegis Ventures, LLC. Arts of ness address: 115 Mercer St., NY, NY Fl., NY, NY 10019. SSNY designated process may be served and shall mail copy of process against LLC to Org filed with Secy of State of NY 10012. Purpose: any lawful act. as agent of LLC upon whom process mail copy of process against LLC to against it may be served. SSNY shall principal business address: 640 West (SSNY) on 1/22/14. Office location: NY NOTICE OF FORMATION OF 225 principal business address: 1919 mail process to c/o McLaughlin & End Ave, 12A, NY, NY 10024. County. SSNY designated agent upon BOWERY HOLDINGS II LLC. Arts of Madison Ave, Ste 324, NY, NY Stern, LLP, 260 Madison Ave., NY, NY Purpose: any lawful act whom process may be served and Org filed with Secy of State of NY 10035. Purpose: any lawful act. 10016. Purpose: Any lawful activity. shall mail copy of process against (SSNY) on 2/13/14. Office location: NY Notice of formation of RTR NOTICE OF FORMATION of DIFEI LLC to principal business address: County. SSNY designated agent upon NOTICE OF QUALIFICATION OF Productions, LLC Arts. of Org. filed GROUP LLC. Arts of Org. filed with NY c/o Adam K. Stern, Registered whom process may be served and ARLON ADVISOR LLC. Authority with the Sect'y of State of NY Secy of State (SSNY) on 12/10/2013. Agent, 810 7th Ave, 18th Flr, NY, NY shall mail copy of process against filed with Secy of State of NY (SSNY) (SSNY) on 1/17/2014. Office location, Office location: New York County. SSNY 10019. Purpose: any lawful act. LLC to principal business address: on 1/7/14. Office location: NY County. County of New York. SSNY has is designated as agent of LLC upon 260 Madison AV, Ste 204, NY, NY LLC formed in DE on 9/15/11. SSNY been designated as agent of the LLC whom process against it may be NOTICE OF FORMATION OF VALRIC LLC. VALRIC LLC is a consulting 10016. Purpose: any lawful act. designated agent upon whom upon whom process against it may served. SSNY shall mail process to: process may be served and shall be served. SSNY shall mail process company providing its expertise in the Notice of Qualification of LoanCare, 404 East 76th Street, Suite 5L, New mail copy of process against LLC to to: 497 Greenwich St., Unit 3C, NY fields of Arts and Education. Arts of LLC. Authority filed with NY Dept. of York, NY 10021: any lawful activity. principal business address: 277 Park NY 10013. Purpose: any lawful act. Org filed with Secy of State of NY State on 1/14/14. Office location: NY Avenue, NY, NY 10172. Cert. of LLC NOTICE OF FORMATION of (SSNY) on 12/27/13. Office location: County. LLC formed in VA on 12/2/13. Notice of Formation of NYSANDY5 filed with Secy of State of DE: 401 RIVERSIDE 16A LLC. Arts of Org. NY County. SSNY designated agent NY Sec. of State designated agent of NBP34 LLC. Arts. of Org. filed with FEDERAL ST DOVER, DE 19901. filed with NY Secy of State (SSNY) upon whom process may be served LLC upon whom process against it may Secy. of State of NY (SSNY) on Purpose: any lawful act. on 12/04/2013. Office location: New and shall mail copy of process against be served and shall mail process to: 01/21/14. Office location: NY County. York County. SSNY is designated LLC to principal business address: CT Corporation System, 111 8th Notice of Formation of RZR/58 Princ. office of LLC: 60 Columbus as agent of LLC upon whom 484 West 43rd Street, NY, NY 10036. Ave., NY, NY 10011. VA and principal ASSOCIATES LLC. Arts. of Org. filed Circle, NY, NY 10023. SSNY designated process against it may be served. NOTICE OF FORMATION OF LIMITED business address: 3637 Sentara Way, with Secy. of State of NY (SSNY) on as agent of LLC upon whom process SSNY shall mail process to: 322 LIABILITY COMPANY. NAME: SPIN Virginia Beach, VA 23452. Cert. of Org. 1/7/14. Office location: NY County. against it may be served. SSNY shall West 57th Street, Suite 51U1, New GLOBAL HOLDINGS LLC. Articles of filed with VA Clerk of the Commission, SSNY designated as agent of LLC mail process to Corporation Service York, NY 10019: any lawful activity. Organization were filed with the 1300 E. Main St., Richmond, VA upon whom process against it may be Co., 80 State St., Albany, NY 12207. Secretary of State of New York (SSNY) 23219. Purpose: all lawful purposes. served. SSNY shall mail process to: Purpose: Any lawful activity. Notice of Formation: SUN WAY on 11/26/13. Office location: New York 60 E. 56th St., 11th Fl., New York, NY INTERNATIONAL REALTY LLC Art. Notice of Formation of HUDSON Notice of Formation of Just Salad County. SSNY has been designated 10022. Purpose: any lawful activity. Of Org. filed with Sec. of State of NY BANNER LLC. Arts. of Org. filed 1306 First Avenue LLC. Arts. of Org. as agent of the LLC upon whom (SSNY) on 03/28/2013. Office Loc: with Secy. of State of NY (SSNY) on HATTAN HOLDINGS LLC, a domestic filed with the Secy. of State of New process against it may be served. SSNY New York County. SSNY designated 01/15/14. Office location: NY County. LLC, filed with the SSNY on 1/14/14. York (SSNY) on 10/2/2013. Office shall mail a copy of process to the as agent of LLC upon whom process Princ. office of LLC: 826 Broadway, Office location: New York County. loc: New York County. Registered LLC, c/o Andrew Gordon, 48 E. 23rd against it may be served. SSNY shall NY, NY 10003. SSNY designated as SSNY is designated as agent upon agent of LLC upon whom process Street, New York, New York 10010. mail process to: 148 MADISON agent of LLC upon whom process whom process against the LLC may against it may be served is Just Purpose: For any lawful purpose. STREET, NEW YORK, NY 10002. against it may be served. SSNY be served. SSNY shall mail process Salad LLC, 663 Lexington Ave, 2nd Purpose: Any lawful activity. Notice of Formation of BRP CJ LLC. shall mail process to the LLC at the to Deepak Khullar, 1120 Ave of the Fl, New York, NY 10022. SSNY shall Arts. of Org. filed with NY Dept. of addr. of its princ. office. Purpose: Americas, 4th Fl., NY, NY 10036. mail copy of process to the LLC, 663 NOTICE OF FORMATION OF The State on 1/13/14. Office location: NY Any lawful activity. General Purpose. Lexington Ave, 2nd Fl, New York, NY Artful Baker LLC. Arts of Org filed 10022. Purpose: Any lawful activity. County. Princ. bus. addr.: 767 3rd Ave., NOTICE OF FORMATION OF AMERICAN Notice of Formation of GM 87 Realty with Secy of State of NY (SSNY) on 33rd Fl., NY, NY 10017. Sec. of State STANDARD WING LLC. Articles of Notice of Formation: AMERICAN 1/6/14. Office location: NY County. LLC, Art. of Org. filed Secy. of State designated agent of LLC upon whom Organization filed with Secretary of of NY (SSNY) on 11/08/2013. Office ZHOU DYNASTY LLC Art. Of Org. SSNY designated agent upon whom process against it may be served and State of NY (SSNY) on 12/04/2013. filed with Sec. of State of NY (SSNY) on process may be served and shall location: New York County. SSNY shall mail process to: CT Corporation Office in New York County. SSNY Designated as agent of LLC upon whom 01/29/2014. Office Loc: New York mail copy of process against LLC to: System, 111 8th Ave., NY, NY 10011, designated as agent of LLC upon County. SSNY designated as agent c/o Sabin Bermant, 4 Times Square, process against it may be served. SSNY regd. agent upon whom process may whom process against it may be shall mail copy of process to: The of LLC upon whom process against NY, NY 10036. Principal business be served. Purpose: any lawful activity. served. SSNY shall mail copy of it may be served. SSNY shall mail address: 320 East 72nd St, NY, NY LLC, 87 Mulberry St, New York, NY process to 1830 2ND AVE, NY, NY 10013. Purpose: any lawful activity. process to: 247 W 46th STREET, 10021. Purpose: any lawful act. NOTICE OF QUALIFICATION OF GSO 10128. Purpose: Any lawful purpose UNIT 2002, NEW YORK, NY MMBU Acquisition LLC. Authority Notice of Qual. of Alpha Crest Capital 10036. Purpose: Any lawful activity. WASHINGTON MARKET PEDIATRICS, filed with the Sect of State of NY (SSNY) Notice of Formation of Limited Management LLC, Auth. filed Sec'y PLLC, a Prof. LLC, Arts. of Org. filed on 12/19/13. N.Y. Office Loc: NY Liability Company (LLC). Name: of State (SSNY) 4/10/13. Office loc.: Notice of Formation of Hedgehouse with the SSNY on 11/18/2013. Office County. LLC formed in DE on 11/1/13. Building Upgraders LLC. Articles of NY County. LLC org. in DE 4/9/13. LLC. Arts. of Org. filed with Secy. of loc: NY County. SSNY has been des- SSNY has been designated as agent Organization filed by the Department SSNY desig. as agent of LLC upon State of NY (SSNY) on 1/16/14. ignated as agent upon whom process of LLC upon whom process against of State of New York on: 10/23/2013. whom process against it may be Office location: NY County. SSNY against it may be served. SSNY shall it may be served and shall mail Office location: County of New York. served. SSNY shall mail copy of proc. designated as agent of LLC upon mail process to: 50 Murray St, Apt process to: 345 Park Avenue, 31st FL, Purpose: any and all lawful activities. to Att: Mika Toikka, 452 Fifth Ave., whom process against it may be #1410, NY, NY 10007. Purpose: To NY, NY 10154. DE addr. of LLC: 200 Secretary of State of New York (SSNY) 25th Fl., NY, NY 10018. DE off. addr.: served. SSNY shall mail process to: Practice The Profession Of Medicine. Bellevue Pkwy, Ste 210, Wilmington, designated as agent of LLC upon whom CSC, 2711 Centerville Rd., Wilmington, 8817 Wonderland Avenue, Los 19809. Cert of Form filed with DE Sect process against it may be served. SSNY DE 19808. Cert. of Form. on file: Angeles, CA 90046. Purpose: any NOTICE OF FORMATION of of State, 401 Federal St, Ste 4, Dover, shall mail a copy of process to: c/o SSDE, Townsend Bldg., Dover, DE lawful activity. RIVERSIDE 16B LLC. Arts of Org. DE 19901. Purpose: any lawful activity. Perry Balagur, Esq. 19 Vanderbilt 19901. Purp.: any lawful activities. filed with NY Secy of State (SSNY) Way, Valley Stream, NY 11581. Notice of Qualification of J.P. MORGAN on 12/04/2013. Office location: Notice of Qualification of OrbiMed Notice of Qualification of THE LAST U.S. POOLED CORPORATE FINANCE New York County. SSNY is desig- Global Healthcare Associates Fund, Notice of Qualification of Sebago REZ, LLC. Authority filed with Secy. INSTITUTIONAL INVESTORS V LLC. nated as agent of LLC upon whom L.P. Authority filed with Secy. of State Properties, LLC. Application for of State of NY (SSNY) on 01/21/14. Authority filed with Secy. of State of NY process against it may be served. of NY (SSNY) on 01/21/14. Office Authority filed with the Secretary of Office location: NY County. LLC (SSNY) on 01/21/14. Office location: SSNY shall mail process to: 322 location: NY County. LP formed in State of New York (SSNY) on formed in Delaware (DE) on 01/15/14. NY County. LLC formed in Delaware West 57th Street, Suite 53H2, New Delaware (DE) on 01/17/14. SSNY 1/28/2014. Office location: New York Princ. office of LLC: Riccardo (DE) on 12/11/13. Princ. office of LLC: York, NY 10019: any lawful activity. designated as agent of LP upon County. LLC formed in FL on Pellegrini, 955 Fifth Ave., Apt. 14B, NY, 270 Park Ave., NY, NY 10017. SSNY whom process against it may be 4/1/2013. SSNY designated as an NY 10075. SSNY designated as agent designated as agent of LLC upon whom Notice of Formation of NYSANDY5 served. SSNY shall mail process to agent upon whom process may be of LLC upon whom process against process against it may be served. SSNY NBP33 LLC. Arts. of Org. filed with the Partnership, 601 Lexington Ave., served and shall mail process to the it may be served. SSNY shall mail shall mail process to c/o Corporation Secy. of State of NY (SSNY) on 54th Fl., NY, NY 10022. Name and principal business address to 777 process to the LLC at the addr. of its Service Co. (CSC), 80 State St., Albany, 01/21/14. Office location: NY County. addr. of each general partner are South Flagler Drive, #1500W, West princ. office. DE addr. of LLC: 2711 NY 12207-2543. DE addr. of LLC: c/o Princ. office of LLC: 60 Columbus available from SSNY. DE addr. of LP: Palm Beach, FL 33401. Certificate Centerville Rd., Ste. 400, Wilmington, CSC, 2711 Centerville Rd., Ste. 400, Circle, NY, NY 10023. SSNY designated Corporation Service Co., 2711 of LLC filed with the Secretary of New Castle Cnty., DE 19808. Arts. of Wilmington, DE 19808. Cert. of Form. as agent of LLC upon whom process Centerville Rd., Ste. 400, Wilmington, State of FL located at Florida Org. filed with Secy. of State of the filed with Secy. of State of DE, Secy. against it may be served. SSNY shall DE 19808. Arts. of Org. filed with Secretary of State, Division of State of DE, DE Dept. of State, Div. of State Corp. Dept., Records Section, mail process to Corporation Service Secy. of State, State of DE, Dept. of Corporations, 2661 Executive Center of Corps., John G. Townsend Bldg., Townsend Bldg., Loockerman & Co., 80 State St., Albany, NY 12207. State, Townsend Bldg., Dover, DE Circle West, Tallahassee, Florida 401 Federal St. - Ste. 4, Dover, DE Federal Sts., Dover, DE 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. 32301. Purpose: Any lawful acts. 19901. Purpose: Any lawful activity. Purpose: Any lawful activity.

March 3, 2014 | Crain’s New York Business | 21 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of IH4 PROPERTY Notice of formation of KI-LO Cleaning Notice of Qualification of PJT PARTNERS Notice of Qualification of BLUELINE NOTICE OF FORMATION OF Service FLORIDA, L.P. Authority filed with Secy. Services LLC. The County within this LLC. Authority filed with Secy. of State COMM LLC. Authority filed with Secy. Occasions LLC. Articles of Organization of State of NY (SSNY) on 02/05/14. state in which the limited liability of NY (SSNY) on 01/17/14. Office of State of NY (SSNY) on 01/27/14. filed with the Secretary of State of NY Office location: NY County. LP formed company is to be located is Bronx. location: NY County. LLC formed in Office location: NY County. LLC (SSNY) on 12/10/13. Office location: in Delaware (DE) on 01/10/14. Princ. The secretary of state is designated as Delaware (DE) on 01/15/14. SSNY formed in Delaware (DE) on 12/14/10. NEW YORK. SSNY has been desig- office of LP: 345 Park Ave., NY, NY agent of the limited liability company designated as agent of LLC upon whom SSNY designated as agent of LLC nated as agent upon whom process 10154. SSNY designated as agent of upon whom process against it may be process against it may be served. SSNY upon whom process against it may against it may be served. The Post LP upon whom process against it may served. The address within or without shall mail process to c/o Corporation be served. SSNY shall mail process to Office address to which the SSNY be served. SSNY shall mail process this state to which the Secretary of Service Co. (CSC), 80 State St., Albany, c/o Corporation Service Co. (CSC), shall mail a copy of any process to Corporation Service Co. (CSC), 80 State shall mail a copy of any process NY 12207-2543. DE addr. of LLC: 80 State St., Albany, NY 12207-2543. against the LLC served upon him/her State St., Albany, NY 12207-2543. accepted on behalf of the limited lia- CSC, 2711 Centerville Rd., Ste. 400, DE addr. of LLC: c/o CSC, 2711 is: 90 Park Avenue, Suite 1700, NY, Name and addr. of each general bility company served upon him or Wilmington, DE 19808. Arts. of Org. Centerville Rd., Ste. 400, Wilmington, NY 10016. The principal business partner are available from SSNY. DE her is: c/o United States Corporation filed with Secy. of State, Jeffrey W. DE 19808. Arts. of Org. filed with address of the LLC is: 90 Park addr. of LP: c/o CSC, 2711 Centerville Agents, Inc., 7014 13th Avenue, Suite Bullock, 401 Federal St., Ste. 3, Dover, Secy. of State, Div. of Corps., 401 Avenue, Suite 1700, NY, NY 10016. Rd., Ste. 400, Wilmington, DE 19808. 202, Brooklyn, NY 11228. The name DE 19901. Purpose: Any lawful activity. Federal St., Dover, DE 19901. Dissolution Date: (If Applicable). Arts. of Org. filed with DE Secy. of and street address in this state of the Purpose: Any lawful activity. Purpose: any lawful act or activity. State, John G. Townsend Bldg., 401 registered agent upon whom and at MAGUS ENERGY, LLC, Authority Federal St., Ste. 4, Dover, DE 19901. which process against the limited lia- filed with SSNY on 12/31/13. Office Notice of Qualification of CIRQUE DU NOTICE OF FORMATION OF AMERICA Purpose: Any lawful activity. bility company may be served is: loc: NY Co. LLC formed in Delaware SOLEIL VEGAS, L.L.C. Authority filed HOLIDAY TRAVEL LLC. Arts of Org United States Corporation Agents, Inc., (DE) on 11/20/13. SSNY designated with Secy. of State of NY (SSNY) on filed with Secy of State of NY (SSNY) Notice of Formation: MANHATTAN 7014 13th Avenue, Suite 202, Brooklyn, as agent of LLC upon whom process 02/13/14. Office location: NY County. on 11/12/13. Office location: NY GLORY – LINK 12D LLC. Articles of NY 11228. Purpose: provide cleaning against it may be served. SSNY shall LLC formed in Delaware (DE) on County. SSNY designated as agent Organization filed with Secretary of services. mail process to: 523 Broadway, 4th 04/07/03. SSNY designated as agent upon whom process may be served State of New York (SSNY) on Fl, NY, NY 10012. DE address: 341 of LLC upon whom process against it and shall mail copy of process against 12/26/2013. Office loc: New York Notice of Formation of NYRE/A LLC, Raven Circle, Wyoming, DE 19934. may be served. SSNY shall mail LLC to principal business address: County. SSNY designated for service Art. of Org. filed Sec'y of State (SSNY) Cert. of LLC filed with DE Secy of process to c/o Corporation Service Co., 1261 Broadway, Room 1105, New York of process. SSNY shall mail copies 7/29/13. Office location: NY County. State: PO Box 898, Dover, DE 19903. 80 State St., Albany, NY 12207-2543. NY 10001. Purpose: any lawful act. of any process served against the SSNY designated as agent of LLC Purpose: any lawful act. DE addr. of LLC: c/o Corporation LLC to c/o: THE LLC, 7 SWALE LN, upon whom process against it may Service Co., 2711 Centerville Rd., NOTICE OF FORMATION OF SHORT HILLS, NJ 07078. Purpose: be served. SSNY shall mail copy of Alfred F. Hurley, Jr. & Company, LLC Ste. 400, Wilmington, DE 19808. CLEARVIEW ANALYTICS, LLC. Any lawful purpose or activity. process to 3 E. 54th St., NY, NY (the “LLC”) filed Articles of Organization Arts. of Org. filed with Secy. of State, Articles of Organization filed with 10022. Reg. Agt. at such addr. upon with the NY Secretary of State 401 Federal St., Ste. 4, Dover, DE Secretary of State of NY (SSNY) on Notice is hereby given that a Catering whom proc. may be served is Milesh ("SOS") on January 13, 2014. LLC 19901. Purpose: Any lawful activity. 10/15/2013. Office location: NY County. Establishment Liquor License for beer, Shah. Purpose: any lawful activities. office is in New York County. SOS SSNY designated agent upon whom wine and liquor has been applied for was designated as agent of the LLC Notice of Formation of 20 HENRY 4CS process may be served and shall by the undersigned to permit the Notice of Formation of LA CENTRAL upon whom process against it may LLC. Arts. of Org. filed with Secy. of mail copy of process against LLC to sale of beer, wine and liquor at retail OWNER LLC. Arts. of Org. filed with be served. SOS shall mail copy of State of NY (SSNY) on 02/04/14. principal business address : 33 W. rates for on-premises consumption Secy. of State of NY (SSNY) on any process served to 335 Madison Office location: NY County. SSNY 89th St, Ste 2C, NY, NY 10024. at ARAMARK Corporation located at 1/23/14. Office location: NY County. Avenue, New York, New York 10017. designated as agent of LLC upon whom Purpose: any lawful act. 383 Madison Avenue, New York, NY SSNY designated as agent of LLC The purpose of the LLC is any lawful process against it may be served. 10017 under the Alcoholic Beverage upon whom process against it may act or activity. SSNY shall mail process to c/o NOTICE OF FORMATION OF The Control Law. ARAMARK Corporation be served. SSNY shall mail process Phillips Nizer LLP, 666 Fifth Ave., NY, Allen Wilkinson Group (USA) LLC. NOTICE OF FORMATION OF 40 to: The LLC, 826 Broadway, 11th Fl., LINCOLN PARK 65 LLC, a domestic NY 10103. Purpose: Any lawful activity. Arts of Org filed w/Secy of State of NY WOOSTER RESTORATION LLC. Arts New York, NY 10003. Purpose: any LLC, filed with the SSNY on 1/2/14. (SSNY) on 11/20/13. Office location: Notice of Qual. of Axel Opportunity I, LP, of Org filed with Secy of State of NY lawful activity. Office location: New York County. NY County. SSNY designated as Auth. filed Sec'y of State (SSNY) (SSNY) on 2/6/14. Office location: NY SSNY is designated as agent upon agent for service of process. SSNY Notice of Formation of Just Salad 6/13/13. Office loc.: NY County. LP org. County. SSNY designated agent upon whom process against the LLC may shall mail process to: 8857 Alexander Hudson Square LLC. Arts. of Org. in DE 6/11/13. SSNY desig. as agent whom process may be served and be served. SSNY shall mail process to Rd, Ste 100A, Batavia, NY 14020. filed with the Secy. of State of New of LP upon whom process against it shall mail copy of process against Kristina Xiaomeng Pi, 29 W. 65 St., Unit Purpose: any lawful act. York (SSNY) on 10/1/2013. Office loc: may be served. SSNY shall mail copy LLC to principal business address: 2E, NY, NY 10023. General Purpose. New York County. Registered agent of proc. to Att: Anna Nikolayevsky, NOTICE OF FORMATION OF 260 Madison AV, Ste 204, NY, NY of LLC upon whom process against 350 Park Ave., 25th Fl., NY, NY 10022. Vollmond Consulting. Arts of Org 10016. Purpose: any lawful act. NYIF Knickerbocker, LLC. Arts. of it may be served is Just Salad LLC, Org. filed with NY Secy. of State DE off. addr.: CSC, 2711 Centerville filed with Secy of State of NY (SSNY) Notice of Formation of SDF73 998 663 Lexington Ave, 2nd Fl, New York, (SSNY) on 05/15/12. Off. loc.: NY Rd., Wilmington, DE 19808. Cert. of on 1/23/13. SSNY designated agent Atlantic LLC. Arts. of Org. filed with NY NY 10022. SSNY shall mail copy of Co. SSNY des. as agent of LLC upon LP on file: SSDE, Townsend Bldg., upon whom process may be served Dept. of State on 12/16/13. Office process to the LLC, 663 Lexington whom process may be served. SSNY Dover, DE 19901. Name/addr. of each and shall mail copy of process against location: NY County. Princ. bus. addr.: Ave, 2nd Fl, New York, NY 10022. shall mail process to the LLC, 267 gen. ptr. avail. at SSNY. Purp.: any LLC: 311 E. 75th St, #1D, NY, NY 825 3rd Ave., Fl 37, NY, NY 10022. Purpose: Any lawful activity. Broadway, 2nd Fl., New York, NY lawful activities. 10021. Purpose: any lawful act. Sec. of State designated agent of 10007. Purpose: General. Notice of Formation of One South NOTICE OF FORMATION OF LIMITED LLC upon whom process against it ECT Partners LLC. Arts. of Org. filed Broad Investors LLC, Art. of Org. LIABILITY COMPANY. SUMIT CAPITAL may be served and shall mail process Notice of Formation of SLATE 470 with NY Secy. of State (SSNY) on filed Sec'y of State (SSNY) 12/4/13. STRATEGIES, LLC Articles of to: c/o CT Corporation System, 111 4TH AVENUE PARTNERS LLC. Arts. 01/13/14. Off. loc.: NY Co. SSNY Office location: NY County. SSNY Organization were filed with the 8th Ave., NY, NY 10011, regd. agent of Org. filed with Secy. of State of NY des. as agent of LLC upon whom designated as agent of LLC upon Secretary of State of New York (SSNY) upon whom process may be served. (SSNY) on 01/13/14. Office location: process may be served. SSNY shall whom process against it may be 1/10/14. Office location: NY County. Purpose: any lawful activity. NEW YORK County. SSNY designated mail process to LLC c/o Elizabeth served. SSNY shall mail copy of as agent of LLC upon whom process SSNY has been designated as agent Tuminello, 325 W 71st St., #3F, New NOTICE OF FORMATION OF process to Javeri Capital, 592 Fifth against it may be served. SSNY of the LLC upon whom process York, NY 10023. Purpose: General. KRAVCHUK & DIPAOLO METALWORKS Ave., 4th Fl., NY, NY 10036. Reg. Agt. shall mail process to: The LLC, c/o against it may be served and shall LLC. Arts of Org filed with Secy of upon whom proc. may be served is Slate Property Group LLC, 850 Third mail a copy of process to SUMIT Nobleden LLC, Arts of Org filed with State of NY (SSNY) on 1/8/14. Office NRAI, 111 Eighth Ave., NY, NY Ave., Ste. 16-B, NY, NY 10022, Attn: CAPITAL STRATEGIES, LLC, 708 SSNY on 01/10/14. Off. Loc.: New location: NY County. SSNY designated 10011. Purpose: any lawful activities. Martin Nussbaum. Purpose: any Third Avenue, 20th fl., New York, New York County, SSNY designated as agent upon whom process may be lawful activities. York, 10017, attention Rubin Ferziger. agent of LLC upon whom process served and shall mail copy of process NOTICE OF FORMATION OF LIMITED Purpose: for any lawful purpose. against it may be served. SSNY shall against LLC to principal business LIABILITY COMPANY. NAME: PM Notice of Qualification of Dropship mail a copy of process to: The LLC, address: 99 READE ST, 7W NY NY THIRD STREET PARTNERS LLC. Vendor Group LLC. Authority filed THE HAYES LAW GROUP LLC filed 196 Grand St., New York, NY 10013. 10013. Purpose: any lawful act. Articles of Organization were filed with with Secy. of State of NY (SSNY) on Articles of Organization with the Purpose: to engage in any lawful act. the Secretary of State of New York 1/15/14. Office location: New York Department of State of NY on Notice of Formation of AM Bar (SSNY) on 01/21/14. Office location: County. LLC formed in California 12/12/2013. Office Location: County of Notice is hereby given that a license, Broadway LLC, Art. of Org. filed Sec'y New York County. SSNY has been (CA) on 5/8/12. SSNY designated as New York. The street address is 1180 number 1275956 for beer has been of State (SSNY) 10/2/13. Office loca- designated as agent of the LLC upon agent of LLC upon whom process Avenue of the Americas, 8th Fl. NY, NY applied for by the undersigned to sell tion: NY County. SSNY designated whom process against it may be against it may be served. SSNY shall 10036. The Secretary of State of NY beer at retail in a restaurant under the as agent of LLC upon whom process served. SSNY shall mail a copy of mail process to: 1750 Howard Pl., ("SSNY") has been designated as Alcoholic Beverage Control Law at against it may be served. SSNY shall process to the LLC, 515 Canal Street, Redlands, CA 92373, also address to agent of the PLLC upon whom process 174 Delancey Street, New York, NY for mail copy of process to 36 W. 44th Ground Fl., New York, New York 10013. be maintained in CA. Arts of Org. against it may be served. SSNY on premises consumption. Rana St., 5th Fl., NY, NY 10036. Purpose: Purpose: For any lawful purpose. filed with the CA Secy. of State, 1500 shall mail a copy of any such process Mouly Dutta, Inc. dba 99 Cent Italian any lawful activities. 11th St., Sacramento, CA 95814. served to: 3 Harding Lane, Westport Taste Pizza. Notice of Qualification of 180 MAIDEN Purpose: any lawful activities. CT 06880. Purpose: to practice law. Notice of Qualification of GREYSTONE OWNER LLC. Authority filed with Secy. Notice of Qualification of Cerberus CITY ISLAND DEVELOPMENT LLC. of State of NY (SSNY) on 02/03/14. Notice of Qualification of ORCHARD Notice of Qualification of SAGITEC Institutional Associates CDP IC, L.L.C. Authority filed with Secy. of State of NY Office location: NY County. LLC PLATFORM ADVISORS, LLC. Authority SOLUTIONS, LLC. Authority filed Authority filed with NY Dept. of State (SSNY) on 02/03/14. Office location: formed in Delaware (DE) on 01/31/14. filed with Secy. of State of NY (SSNY) with Secy. of State of NY (SSNY) on on 10/31/13. Office location: NY NY County. LLC formed in Delaware SSNY designated as agent of LLC on 01/28/14. Office location: NY 02/04/14. Office location: NY County. County. Princ. bus. addr.: 875 3rd Ave., (DE) on 11/04/10. Princ. office of LLC: upon whom process against it may County. LLC formed in Delaware (DE) LLC formed in Nevada (NV) on 10th Fl., NY, NY 10022. LLC formed 152 W. 57th St., 60th Fl., NY, NY 10019. be served. SSNY shall mail process on 01/17/14. SSNY designated as 09/19/03. Princ. office of LLC: 422 in DE on 7/1/13. NY Sec. of State SSNY designated as agent of LLC to Meyer Chetrit, c/o The Chetrit agent of LLC upon whom process County Rd. D East, Little Canada, designated agent of LLC upon whom upon whom process against it may be Group LLC, 512 Seventh Ave., 15th against it may be served. SSNY shall MN 55117. SSNY designated as process against it may be served and served. SSNY shall mail process to the Fl., NY, NY 10018. DE addr. of LLC: mail process to Angela Ceresnie, 902 agent of LLC upon whom process shall mail process to: c/o CT LLC at the princ. office of the LLC. Corporation Service Co., 2711 Broadway, Ste. 1611, NY, NY 10016. against it may be served. SSNY shall Corporation System, 111 8th Ave., DE addr. of LLC: 2711 Centerville Rd., Centerville Rd., Ste. 400, Wilmington, DE addr. of LLC: c/o Corporation mail process to c/o Corporation 13th Fl., NY, NY 10011. DE addr. of Ste. 400, Wilmington, DE 19808. Arts. DE 19808. Arts. of Org. filed with Service Co., 2711 Centerville Rd., Service Co., 80 State St., Albany, NY LLC: The Corporation Trust Co., 1209 of Org. filed with DE Secy. of State, Div. Secy. of State of DE, Div. of Corps., Ste. 400, Wilmington, DE 19808. 12207-2543. Arts. of Org. filed with Orange St., Wilmington, DE 19801. of Corps., John G. Townsend Bldg., John G. Townsend Bldg., 401 Arts. of Org. filed with Secy. of State, Dept. of Taxation, 1550 College Cert. of Form. filed with DE Sec. of 401 Federal St., Ste. 4, Dover, DE Federal St. - Ste. 4, Dover, DE 401 Federal St., Ste. 4, Dover, DE Pkwy., Carson City, NV 89706. State, Townsend Bldg., Dover, DE 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. Purpose: Any lawful activity. 19901. Purpose: all lawful activities.

22 | Crain’s New York Business | March 3, 2014 De Blasio team full of holes

Continued from Page 1 name people to.” ing tired of waiting. And while he has impressed many He added that the Bloomberg “It’s hard to move forward on a political observers with the caliber administration holdovers running capital cultural project without a of his appointments to date—Police city departments on an interim cultural-affairs commissioner,” said Commissioner Bill Bratton, plan- basis are “doing a fine job.” one lobbyist with close ties to the ning czar Carl Weisbrod, education administration. “It’s also hard to Chancellor Carmen Fariña—his ‘Get me more names’ move on a real estate project without foot-dragging on the rest is frustrat- Mr.de Blasio attributed the pace a buildings commissioner.” ing the business community. of hiring in part to his insistence A Department of Buildings “Agencies with a vacancy are in that only “the very, very best” are spokeswoman said the agency’s slow motion because the acting brought in. “If I’m not satisfied,” he work continues apace,citing impor- heads don’t want to mess up, can’t said, “I say, ‘Get me more names.’ ” tant permits issued since January, THE MAYOR filled presume that former policy or direc- Still, Mr. de Blasio—who as including approval for the Related three vacancies tions are still valid,and,most impor- public advocate ran a $2.3 million Cos. to begin work on the Hudson Friday, but about tant,don’t have credibility with City office with fewer than 40 employees rail-yard platform. 30 remain. Hall to be able to make a case for ac- before taking the helm of the city’s Finance Department vacancies tion since they weren’t picked by de $70 billion operation—had said he are causing particular consternation

Blasio,” said one insider, who, like expected his transition to wrap up by among those in City Hall’s orbit. office mayor nyc almost everyone interviewed for the end of February. Some of the Several senior positions at the this article, requested anonymity to holdovers who were asked to stay agency, which oversees $30 billion homeowners affected by the storm. ly” with the mayor’s office. avoid antagonizing the mayor. until Jan. 15 still don’t know when in tax collections a year, are vacant The mayor said he would re-evaluate When deputy positions are emp- Some of the agencies awaiting they will be sent packing. and will likely remain so until Mr.de the city’s entire reconstruction plan. ty, or when seconds-in-command appointments from Mr. de Blasio The mayor has certainly been Blasio names Ms. Goldman’s re- take the top role temporarily, the are low-level operations, such as the busy in his first two months in office placement. Decisions delayed workload doubles or triples for the Commission on the United but has been focused on campaign- A spokesman for the Times The transition has been rocky at remaining top staffers. That in- Nations,the Office of Environmen- style advocacy for a tax on the Square Advertising Coalition ex- other agencies. In late December, evitably leads agencies to punt on tal Remediation and the Commis- wealthy to fund universal prekinder- pressed optimism that Mr.de Blasio Jonathan Mintz quit as commis- certain decisions, current and for- sion on Human Rights. But many garten. He has also pushed to raise would act quickly. sioner for consumer affairs, which mer city officials said. are top-tier departments with the minimum wage and keep open “We’re hopeful that the mayor has since been led by a deputy com- One former commissioner thousands of employees and multi- Long Island College Hospital in will appoint a new finance commis- missioner.The Department of Cul- praised Mr. de Blasio’s appoint- billion-dollar portfolios. Brooklyn. sioner soon,” said George Lence, tural Affairs lacked even an acting ments but explained the delays At a press conference Friday, the His supporters downplay the president of Nicholas & Lence commissioner for several weeks,and by recalling a comment by a mayor called it “a debatable point” slow pace of appointments.“I’m not Communications, which represents the Office of Media and Entertain- government-relations expert. that a large number of appointments that worried about it,” said Andrew the coalition. “We want to resolve ment is still without a commission- “Bill de Blasio is a guy who’s lived still need to be made. Rasiej, a founder of Personal the matter in a fair and reasonable er, although the mayor’s transition in a pup tent all his life who’s sudden- “We’ve named over 50 top offi- Democracy Forum and an adviser to manner as soon as possible.” advisers are reportedly narrowing in ly inherited a 60-room mansion,” cials already,” Mr. de Blasio said af- the de Blasio administration on Mr. de Blasio is also retooling on one. the official recalled. “And he has to ter he unveiled his picks to lead the technology issues.“I always thought some agencies and programs. Last The Parks Department not only staff it and fill it with furniture and Human Resources Administration, that transitions are way too short. I month, the head of the city’s Super- lacks a leader, but also has been run the systems. And he’s just not the School Construction Authority found that when I was on the storm Sandy recovery program, down at least three assistant com- used to working at that level.” Ⅲ and the Office of Immigrant Af- Obama transition team.” Build It Back,stepped down amid re- missioners for more than two fairs.“There’s a fairly small number But those who do business with ports that it had not distributed months. A spokesman said the LISTEN to a discussion at of agencies that we have [yet] to the city are concerned—and grow- much-needed federal dollars to agency is “communicating regular- CrainsNewYork.com/podcasts

ing their ferry ticket. ty and a 200-room hotel. Ferry operators cruising to SI Travis Noyes, chief marketing of- At night, the wheel will put on a ficer of the wheel and senior vice pres- show using $8 million worth of ident of Empire Outlets, has been LED lighting that will act as a bea- Continued from Page 1 velopers to add a charged with coordinating the mar- con, drawing people to St. George WHEEL OF FORTUNE: Staten Island is ed—every major ferry company in St.George stop to banking on an influx of visitors when the keting efforts of both projects, as well and the waters around it. the city, including New York Water its existing hop- Ferris wheel and outlet center open. as with assessing the demand for each Taxi, BillyBey Ferry Co., Statue on, hop-off tour attraction. The Staten Island Ferry, Even more incentives to visit Cruises and Seastreak, will be drop- package, which he said, already transports more than Mr. Noyes, who was previously a ping off riders at a dock just a short makes stops in 2 million tourists annually. New York Water Taxi executive, distance from the St.George Termi- Brooklyn, lower According to studies commis- said, “All of the harbor boat tours nal, where the Staten Island Ferry Manhattan and sioned by the developers, an addi- will want to come out at night to see lands. midtown and tional 1 million people will use the the light show, and it’s my job to get All those businesses are current- costs $30. city-run ferry,while another million those boats to drop people off [on ly in negotiations with the New “That gives will pay a premium to board boats Staten Island].” York Wheel and BFC Partners, [the attractions] from points in the city other than To that end, he is working with which is developing the outlet cen- access to our cus- lower Manhattan to travel directly other attractions in St. George to

ter, evaluating whether they need to tomers,” said wheel new york to Staten Island. create more incentives to visit. The purchase more boats and how much Brian McCabe, The extra passenger volume minor-league Staten Island Yan- they should charge to transport chief executive of New York Water “The big unknown is how many should not put undue pressure on kees, for example, are developing tourists from points in midtown Taxi.“As demand grows, you might people will use the Staten Island the Staten Island Ferry, he said, be- new programming for their ball- Manhattan, New Jersey, Brooklyn see direct [routes]” from different Ferry,” said Mr. Burke. “I think a cause most of the passengers going park, including concerts. and Queens directly to the North parts of the city to Staten Island. majority will go on the free boat.” to the attractions would be traveling To keep travelers on the island Shore of Staten Island.There are no To keep the cost competitive with there during off-peak hours, not longer, Mr. Noyes is collaborating regulatory impediments standing in Established competitor the free option, Mr. Goodman of prime commuting times. with a company that will transport the way of expanded service. The Michael Burke, chief operating BillyBey said that subsidies either Staten Island could become a their luggage to the airports on the city is seeking a developer to build officer of Statue Cruises, which has from the developers or from the city major tourist destination by 2016, if day of their departure. and operate a new ferry landing. the exclusive contract to ferry visitors may be necessary. That could allow the developers’ vision is realized. “We want people to check in “There will be millions of pas- to Liberty and Ellis islands, would the boats to also cater to Staten Island Combined, the two projects repre- their luggage at Empire Outlets and sengers who will want to get to a part like to add a Staten Island stop, too, commuters willing to pay a little more sent a $580 million investment.The enjoy more time here,” he said. The of Staten Island that is by far most but conceded that security concerns for direct service to midtown, for ex- New York Wheel, a 630-foot struc- bag operator would be approved by accessible by boat,” said Paul Good- would likely scuttle such a plan. In- ample.The city has already indicated ture, will be the largest such attrac- the Transportation Security Ad- man,chief executive of BillyBey,the stead,his company is more apt to run that it will not subsidize new ferry tion in the world, featuring glass- ministration, similar to a service company that operates NY Water- a separate boat to Staten Island. service to St. George. enclosed observation capsules that that’s offered at Fashion Outlets of way ferries. “If we are talking about The ferry operators’ main com- Another model could be one hold up to 40 people for a 38-minute Chicago, which checks bags for large crowds, we would have to pur- petition would not be each other but based on the Red Hook Ikea route ride. flights leaving from O’Hare Inter- chase more vessels”before the wheel the Staten Island Ferry, which offered by New York Water Taxi. The wheel will be able to accom- national Airport and even prints opens in 2016, he added. transports 20 million people a year The ride costs $10 round-trip, but modate as many as 1,400 passengers boarding passes. Ⅲ Others are making commitments to the borough on nine boats that Ikea shoppers who spend that at a time, while Empire Outlets will now. New York Water Taxi just operate seven days a week—and, amount or more in the store get a $5 include more than 100 designer LISTEN to a discussion at signed a letter of intent with the de- most important, offers a free ride. discount on their purchase by show- stores, restaurants, a banquet facili- CrainsNewYork.com/podcasts

March 3, 2014 | Crain’s New York Business | 23 WhatsApp deal signals tech gap FPO Continued from Page 3 NYC’S GROWING VALUATIONS the price had a significant strategic He pointed to New York compa- aspect specific to Facebook,” said 2013 2012 nies like MongoDB, which crossed Company valuation valuation Taylor Davidson, director of that threshold with a $1.2 billion Manhattan-based kbs+ Ventures, 1. MongoDB1 $1.2B $500M valuation in October, and San 229 W. 43rd St. which focuses on advertising and Francisco-based Dropbox, which Manhattan marketing technology. took on $350 million in financing in 2. AppNexus $1B $750M Mr. Davidson sees acquisition January at a $10 billion valuation. 28 W. 23rd St. possibilities for New York startups Manhattan down the road as Facebook looks to Upward push 3. Fab $1B $600M further “unbundle” its experience 95 Morton St. BIG MAN ON CAMPUS: “The WhatsApp deal will con- Manhattan into single-use applications, the way Mayor Bill de Blasio chats up tinue to push valuations upward for the social-media giant has done with a pre-K class at Manhattan’s 4. Gilt $1B $700M mid- to later-stage investments,” 2 Park Ave. messaging and photography,he said. P.S. 130 last month. Mr. Turlip added. Manhattan For instance, Facebook might invest getty images Others agree that valuations are 5. Vice Media $1B n/a in apps for location services and con- going up for later-stage companies, 597 N. 10th St. tact management—areas where Brooklyn Pre-K land grab New York startups show strength. 6. OutBrain $800M n/a ‘It’s only a 39 W. 13th St. to $1B Coastal divide Manhattan Continued from Page 3 Estate who last year helped Sun- 7. ZocDoc $750M $750M In some ways, the WhatsApp a fraction of typical ground-floor shine Day Care renew its 5,000 matter of time’ 568 Broadway deal has served to highlight once rents. But swelling demand in square feet at 1330 Fifth Ave. and Manhattan again the vast gap between the East anticipation of the launch of the expand by 1,700 square feet across before NY starts 8. Etsy $688M $430M and West coasts. After all, New city’s pre-K push has, in some cases, the street. 55 Washington St. York’s biggest deal for a venture- doubled the going rates. The community-space market is Brooklyn to catch up backed startup remains Yahoo’s $1.1 “Ever since [Mr. de Blasio] was tighter in certain corners of the city. 9. Warby Parker $500M $300M 295 Lafayette St. billion purchase of Tumblr last year. elected, we are seeing a surge of Stephen Powers of Denham Wolf, a Manhattan “New York City lacks a mega- requests for community-facility brokerage specializing in nonprof- 10. Yodle $300M $300M consumer, mega-return story that space, which usually is difficult for its, said only about 50,000 square 50 W. 23rd St. Silicon Valley seems to create annu- landlords to rent,”said James Famu- feet are on the market in Manhat- but they say it’s the result of the large Manhattan ally,” said Art Chang, founder and laro, an Eastern Consolidated bro- tan. Although more will be includ- number of successful tech IPOs in 11. Tremor Video $289M $240M chief executive of Manhattan-based ker who specializes in this type of ed in new megadevelopments like 53 W. 23rd St. the past year, as well as competition Manhattan investment firm Tipping Point property. Hudson Yards,west of Pennsylvania among investors who want to get in Partners, who remains optimistic. Mr. de Blasio and Gov. Andrew Station, and Essex Crossing at Se- 12. Yext $270M2 $270M on a relatively safe bet. They don’t 1 Madison Ave. “But given the relative age and size Cuomo agree universal pre-K ward Park, near the Manhattan end see the WhatsApp deal adding to Manhattan differential between Silicon Valley should move forward, but the two of the Williamsburg Bridge, those the pricing. Valuations are estimates based on Crain’s research. List is and Silicon Alley, it’s only a matter have been at odds for nearly two are still years away. ranked on 2013 valuation. In case of tied figures, companies “I think the [WhatsApp] valua- are listed alphabetically. of time” before New York starts to months on how to pay for it. The “The hot spots are really close to tion will be treated as an outlier, as n/a- Not available. 1- Formerly 10Gen. 2- 2012 valuation. catch up. Ⅲ mayor would like to levy a tax on his public transportation and large pop- wealthiest constituents, while Mr. ulation cores,” Mr. Powers said. Cuomo contends that the state That includes most of Manhattan, A former Tiffany marketing vice should pick up the tab. parts of Brooklyn, and Long Island president who has served as a consult- The city Department of Health City in Queens. Custom perfumes ant to such beauty companies as Avon and Mental Hygiene has licensed and Trish McEvoy, Ms. Phillips has nearly 1,800 private preschools, Preschoolers get tough an eye on growth. She has already ranging from Amazing Magic For example, early last month an Continued from Page 3 started signing up licensees, dubbed Beans in Brooklyn to These Our aggressive bidder beat out a handful entrepreneurs are taking an opposite “fragrance ambassadors,” to blend Treasures Inc. in the Bronx. Several of rivals to win the keys to 11,000 tack. They are parlaying their sens- and sell scented creations for the in- hundred of them already work with square feet on the ground floor at es of smell and style into brick-and- home party circuit. the city’s Department of Education 750 Columbus Ave. on the Upper mortar retail businesses for custom- The niche market has also at- to offer pre-K classes, but a recent West Side.The price paid by Upper made, limited-edition and artisanal tracted veteran fragrance marketers request for proposals from the DOE Valley Preschool, at $70 a square fragrances. And many are prosper- Eric Weiser and Stamatis Birsimi- netted submissions for 650 new and foot, was estimated to be more than ing, courtesy of a formula that mix- joglou. Last September, the busi- existing sites and touched off a mad double what the previous tenant es tastefully appointed interiors; ness partners—who operate a prof- dash to line up space. paid. rare, aromatic products; and highly itable 13-year-old e-commerce site “If you know of any, we’re look- And farther afield from those personalized service with an aura of called Parfum1.com, which sells ing,”said Steve Tress,an executive at prime locations, Mr. Powers is see- luxury. commercial brands and a smattering Tender Tots Childcare Centers, ing the competition heat up as well. of limited-edition fragrances— which has an application pending At 163 St. Nicholas Ave. in Singular scentsation launched a Boerum Hill, Brooklyn, with the city.The Bronx-based out- Harlem, for example, Mr. Powers is “Bespoke” fragrances are “com- emporium for small-batch and arti- fit is in the midst of expanding and, marketing a 5,000-square-foot ing into their own,” said Milton sanal products. according to Mr.Tress,would like to space on the ground floor of a resi- Pedraza, founder and CEO of the Within the gleaming white, land in a community-facility space, dential condo building for nearly $3 Luxury Institute, a Manhattan- 650-square-foot Twisted Lily Fra- since it is typically part of new de- million. That figure is a multiple of based research and consulting firm. grance Boutique & Apothecary, velopment. what the same space might have “The money is there,” he said, imported European scents share The mayor’s pre-K plan relies gone for when the building was con- “and so is the demand because peo- the shelves with Brooklyn-made most heavily on finding underuti- structed in 2006. ple don’t want to wear the fragrances fragrances. Prices range from $85 lized space in existing pre-K loca- Still, as difficult as the search that everyone else has.” for 1.7 ounces of Penhaligon’s tions,rather than creating new seats, has become for pre-K providers, Although Mr. Pedraza described Blenheim Bouquet from the Unit- but many real estate experts noted those operators enjoy some advan- buck ennis niche fragrances as a “low-volume” PIPETTE DREAMS: Customers who get ed Kingdom to $525 for 3.4 ounces that demand for community- tages. Landlords tend to prefer business, with an estimated $300 hooked on niche scents often remain loyal. of Mona di Orio’s Oud from facility locations had been growing renting to pre-K classes rather than million to $500 million in annual France. The profitable three- long before Mr. de Blasio took needle-exchange clinics designed U.S.sales,he predicted that the mar- employee enterprise,which also has office. to help drug users, for example. ket is destined to grow in New York flat. Sales remained at $3 billion in an e-commerce site, projects first- And in many cases, they are tailor- because of its “huge concentration of 2013, according to Port Washing- year revenue of $600,000. Bye-bye, suburbia ing space to meet the DOE’s re- wealth” and large population of peo- ton, L.I.-based market-research “It’s about the experience—cre- Young couples in recent years quirements. ple from regions where perfumes are firm NPD Group. ating a perfume aura that people have been eschewing commuter “Landlords never thought they very popular, such as Europe, Latin who buy will remember,” said Mr. towns in favor of family-friendly were going to [make enough mon- America and the Middle East. Lifetime customers Weiser. “But as an owner, you need neighborhoods in the city. In ey] to pay down their mortgages “New York City will be a mecca,” For marketers, niche fragrances to make sure the products don’t go TriBeCa, for instance, the popula- with this community space, until he said. are particularly appealing.“You don’t to Amazon.” Ⅲ tion of preschool-aged children has now,” said Eastern Consolidated’s The scents have caught con- need to sell a lot of volume to get roughly tripled since 2000. Mr. Famularo. “That’s how monu- sumers’attention at a time when the high profit,” said Mr. Pedraza. “And To sign up for Crain’s “There is a tremendous demand mental this change is.” Ⅲ U.S. prestige-fragrance market, once [customers] get hooked on a SMALL BUSINESS newsletter, go to in Manhattan for good day-care which includes brands carried by personal fragrance, you can have www.crainsnewyork.com/smallbiz. centers,” said Faith Hope Consolo, LISTEN to a discussion at department and specialty stores, is them for life.” a broker at Douglas Elliman Real CrainsNewYork.com/podcasts

24 | Crain’s New York Business | March 3, 2014 HELLUVA TOWN INSIDE Source Breakfast Getting into David Miliband repays their heads a family debt PAGE 26 Marketers no longer need to Out and About depend on their guts to know whether a Super Bowl ad will be a Images of Sandy at ICP hit. Researchers using a magnetic PAGE 27 resonance imaging machine can determine how the brain reacts. Consumer neuroscience company Innerscope Research just released the results of a study that began in a New York lab where 80 viewers watched the Feb. 2 Super Bowl on game night. There is “a real neurobiology of effective advertising,” said co- founder Carl Marci. The ads were ranked according to readings of viewers’ heart rates, breathing patterns and other biometrics. Innerscope subsequently stuck different viewers inside an MRI tube, where they watched the same ads through headphones and goggles. The ads that got the best biometric scores—like the Cheerios commercial in which a little girl bargains for a puppy—spurred activity in parts of the brain that govern memory, emotion and thought all the way to the end. A less successful Heinz ketchup spot lost its mojo just before “the branding moment,” Mr. Marci said. Combining the biometric and MRI readings shows “what’s happening in the brain,” he added, as well as telling marketers “where things are breaking down.” —matthew flamm COOKING GOOD: Memo Salazar Rescue mission volunteers as an in-reach coordinator Chelsea Clinton (below, right) has at the Sunnyside CSA added ending the slaughter of in Queens. African elephants to her to-do list. The former first daughter moderated a panel discussion last week at ABC Carpet & Home to raise awareness of the growing crisis. “A kilo of ivory is worth more than a kilo of cocaine,” said Ambassador Tuvako N. Manongi (below, left) of Tanzania, who joined National Geographic writer Bryan Christy and others at the event. The gargantuan payday has fueled a dramatic rise in killing, Rooting interest Mr. Manongi said. Sadly, in 2008 a U.N. trade group loosened a 1990s ban on the Demand for fresh local produce helps community-supported sale of ivory, allowing limited amounts to be sold legally as ele- agriculture organizations grow by the bushel phant populations recovered from poaching in the 1980s. But opening

the door just a crack has led to a buck ennis massive black-market trade in China, where demand is high, and BY MARINE COLE even in New York, panelists said. Ms. Clinton believes there is still hope: “We’ve seen crises like rozen black snow covered the streets and the air was frigid, but that didn’t stop THE FRUITS this before, and we’ve seen Queens farm-to-table enthusiasts from flocking to an open house for the populations rebound where actions OF LABOR are taken to stop the killing.” Sunnyside CSA in early February.These produce-loving masses braved the To help, donate to groups like elements to secure their summer shares of fresh locally grown organic WildlifeDirect and the Wildlife vegetables and fruits, even though the first pickup won’t take place until June. ¶ Conservation Society, urge legislators to enact tough laws and, of course, “We still turn people down for vegetables,” said Memo Salazar, a member of don’t buy ivory products. 30 the CSA (community-supported agriculture) since its inception in 2007, and —valerie block NUMBER of New York City currently its in-reach coordinator, a volunteer position. Mr. Salazar was CSAs in 2004 running around the group’s space near Queens Boulevard answering members’ questions, introducing the CSA’s farmer from Long Island’s Golden Earthworm Organic Farm to Fnewcomers, and asking another volunteer to make additional copies of the sign-up sheets.The Sunnyside CSA will offer about 180 highly sought-after shares this year, which many members 108 split. ¶ The high demand for community-supported agriculture is a testament to how much the CSAs in the five boroughs movement has grown since the first CSA launched in New York City nearly 25 See FARM on Page 26 in 2013 joshua young joshua

March 3, 2014 | Crain’s New York Business | 25 SOURCE BREAKFAST: Farm-to-table takes root DAVID MILIBAND by Theresa Agovino Continued from Page 25 It also can be risky. CSA mem- mission is about making food ac- years ago. bers are taking a chance with the cessible. We don’t want to give the In 2013, 108 CSAs set up shop farmers by paying up-front without impression we’re a gourmet-food across the five boroughs, offering knowing exactly what types of veg- place.”A double share of vegetables produce from 29 farms, up from 30 etables and what amount of food at the CSA, which is good for four New head of IRC CSAs and 18 farms in 2004,accord- they will get.If there’s a bad season, people, was $600 for 22 weeks last ing to Just Food, a nonprofit organ- members will receive less produce year. ization that connects New York City than during a good season.In addi- Members of the Brooklyn repays a family debt communities with local farms.Man- tion, CSA members have to volun- Bridge CSA can sponsor shares. If hattan alone had 47 CSAs in 2013. teer some of their time to sign up the CSA has extra funds beyond The basis of the CSA model is members or hand out vegetables on what is needed for its own mem- simple: It provides a market to local pickup days. Such issues haven’t bers, it can partner with other ast September, David Did your parents and grandparents talk farmers, typically based in upstate slowed progress. CSAs. During the 2013 summer Miliband, a former about their experiences? New York, on Long Island or in One of the goals for Ms. Lukats season, the CSA was able to offer British parliamentarian No. it was too traumatic. It was a New Jersey, while delivering organ- and CSAs throughout the city is to shares to 42 people—at $15 per full who served as foreign presence without being a spoken ic food to New Yorkers, who usual- share—in the nearby Crown secretary under Prime presence. I never knew my mother’s ly pay up-front for the season.Some Heights community, a lower- LMinister Gordon Brown, became the father.There were always gaps in our CSAs also offer winter shares, ‘It’s grown, income neighborhood. Some president and CEO of the Interna- family tree. which include mostly root vegeta- CSAs, like the one in Sunnyside, tional Rescue Committee.Founded in bles,as opposed to greens and toma- but it’s still also accept food stamps, while oth- 1933 at the request of Albert Einstein, You have dealt with refugees from NGO toes in the summer shares. ers allow members to pay in sever- the IRC serves refugees worldwide and government perspectives. What are “The idea is that there’s no mid- a weird way to al installments. and has a budget of $532 million. It the pros and cons of each? dle person, so the farmer can make To make pickups easier, the first operates in more than 40 countries We are dealing with the conse- a decent living and keep costs buy your food’ CSA location at an office building helping those uprooted by war. quence of governments’ failure. The down,” said Paula Lukats, CSA was launched three years ago, and The London-born Mr.Miliband, fact that many governments fund us program manager at Just Food. in 2013 there were roughly eight 48,is the son of Belgian refugees who reflects the limits of what govern- spots at businesses, including fled Hitler.Now married and a father ments can do.There is acceptance in Cropping the cost J.Crew, Rabobank and Martha of two young sons, he was educated places like Afghanistan that CSAs have seemed like exclu- make sure that anyone who wants Stewart Living Omnimedia. For at Oxford and holds a master’s degree wouldn’t exist if the IRC had a gov- sive clubs to many New Yorkers, to join has access regardless of in- those unable to pick up every week, from MIT.Mr. Miliband lost his bid ernment flag on it. Governments with their hefty price tags and de- come. Farmers typically set whole- new ventures like Farmigo, which for leadership of the Labour Party to can forge peace treaties. They can manding schedules—a full share of sale prices for the season, to which allows customers to order fresh lo- his younger brother, Edward, in deploy forces and take court cases vegetables costs between $400 and the different CSAs add their ad- cally grown organic vegetables only 2010, a turn that became fodder for against other governments. The $650 for a season lasting, on aver- ministrative fees. The wholesale when they need them and collect the British tabloids. modern world is all about effective age,24 weeks,and members have to prices usually include subsidized them at a specific location,are part- partnerships between government make pickups at specific locations shares offered by the farmers. nering with CSAs. Do you plan to do anything and civil society. every week. But they are slowly CSAs also have created several And the growth of urban farms new or different? WHERE evolving.The latest efforts have fo- ways to reduce the prices of shares. like Brooklyn Grange, which has A whole load of new play- There are always so many cused on making the CSA model At the Prospect Lefferts Gardens two locations, one in Long Island ers are doing humanitarian THEY international crises. How do more affordable and more accessi- CSA in Brooklyn, the goal is to City, Queens, and another in the work. Terrorist groups in DINED you prevent donor fatigue? ble.By offering special products like have 20% of the offered shares sub- Brooklyn Navy Yard, also means Syria deliver aid. African PERSHING IRC is in the solutions meat and beer through the same sidized, which it does mostly that fresh vegetables are more local philanthropists want to do SQUARE CAFÉ business.We can show how CSA model,they also are becoming through fundraising. It had 158 than they ever have been. In turn, their own work.We have to 90 E. 42nd St. it’s done. We can stop kids one-stop shops for all kinds of arti- shares in 2013,but the number may this is helping spur entrepreneur- think about our mission in (212) 286-9600 from dying of pneumonia. sanal and organic goods. vary each year. ship in the city. the 2010s and how it needs www.pershing We are also innovators.We square.com “It’s grown so much in the past “It’s a struggle for every CSA to “Our CSA was so crucial to us to be updated.Today,there run cash-for-work pro- AMBIENCE: six or seven years, but it’s still a keep the cost of shares reasonable,” as new farmers, when we didn’t are fewer wars between Bustling, loud grams in Lebanon. These weird way to buy your food,” said said Karen Oh, a member of the have a lot of revenue coming in,” states but more refugees bistro speak to a sense of entre- Ms. Lukats. core group of the PLG CSA. “Our said Anastasia Cole Plakias, vice because of civil wars. To- WHAT THEY ATE: preneurship. We are doing president and a founding member day, three-quarters of Eggs Benedict, more partnerships with of Brooklyn Grange, which was refugees [live] in urban ar- orange juice, corporations. started in 2010. “Having that cus- eas and not in refugee coffee ARTISANAL CULTURE tomer base and income early in the camps. There are chal- Scrambled Why do companies want to season is really important.” lenges here. We have to be eggs, coffee work with you? FOR SOME CSA MEMBERS, fresh Brooklyn Grange CSA mem- clear on how we measure PRICE, There is a basic humanity. veggies aren’t enough. Fermented INCLUDING TIP: bers pick up at the farm’s two loca- impact and how we chart a $50.49 Then there is a self- foods are the latest health trend tions. The farm has about 60 CSA course for ourselves. interest.If you can stabilize hitting the market. Some of the new members, up from about 28 in its these countries, they become the artisanal products available first year. You have never run an NGO before. What markets of tomorrow. All of our in- through CSAs include kombucha was the reception? novation funds come from private tea and ginger beer, or fermented Beer, beets and meats I found people intrigued that I’d donors. Governments only fund vegetables such as pickles, But one of the biggest improve- come from secretary of state to run- what works. carrots and sauerkrauts. ments of the past several years is ning an NGO.People thought it was Cheryl Paswater, who works the possibility to shop for almost a significant validation of the IRC’s In New York, there has been much talk primarily as an artist, started cheryl paswater all food and beverage items quality. My first job was at an NGO. about the tale of two cities. Why should offering fermented products through a fermentation CSA she launched in through a CSA, where in addition I am the son of refugees.I think there people donate to those so far away? October in Prospect Lefferts Gardens, Brooklyn, where she lives. Armed with to vegetables and fruits, members was a warm response. The people we deal with are much glass jars, vegetables and salt, she creates a natural brine that covers the can now buy locally produced worse off than anyone in a Western vegetables and ferments them in a process that lasts a few days to a few flowers, milk, eggs, coffee, wine, Did your family history play a big role in society. This is a connected world. weeks. beer, fermented goods, pasta, meat your taking the job? We can bring that into people’s liv- “The idea is that you want to allow the good bacteria and cultures to and fish, depending on the loca- The commitment that I have to ing rooms by showing these are peo- start growing,” she said, noting that adding fermented food to a diet tion.Members are hoping they will social justice and internationalism ple in desperate situations.Then you helps the digestive and immune systems. be able to forgo a trip to the super- reflects deep parts of my family his- show them inspirational stories like Ms. Paswater currently has a dozen clients in Prospect Lefferts Gardens market altogether. tory. I’ve talked about closing a cir- the kid from Bhutan who was vale- and also will be offering her products at the Sunnyside CSA in Queens “The more I got my food from cle. The work I do is repaying the dictorian at his high school. One- the CSA, the more I was excited debt to those who helped my parents seventh of our budget is resettling starting in June. A kombucha share costs $57 for a 64-ounce growler every month for three months, while a fermentation share costs $52 for a jar or about that,” said Mr. Salazar of the and grandparents. people in the U.S. two a month for three months. Sunnyside CSA. In the upcoming “Ferments can last a very long time in the fridge,” she said. “It’s old- 2014 season,the Sunnyside CSA is WHO KNEW? school food production intended to get you through the seasons.” considering offering dairy prod- In January, Mr. Miliband ucts, beer, fish, wine, meat and fer- While Ms. Paswater isn’t making a living out of her fermentation CSA yet, ments. “My goal is to feed my staged a one-day fast to support Syrians she said she does make a small profit. —MARINE COLE whole diet through the CSA,” Mr. suffering from hunger owing to the civil war. Salazar said.

26 | Crain’s New York Business | March 3, 2014 OUT AND SNAPS Staging events to support theaters and children ABOUT by Ali Elkin and Theresa Agovino

CULTURE FIX CAREER BUILDER THURSDAY, MARCH 6, TUESDAY, MARCH 4 THROUGH SUNDAY, JUNE 29 Constant Contact will host MARCH See Bryan Cranston as Lyndon Johnson in ALL MARKETING MADNESS at THE WAY, which opens on Broadway this week. Scandinavia House. The free The play covers the first year of LBJ’s event, from 9 a.m. until noon, presidency, starting with the Kennedy will focus on how small business assassination. Performances are at the Neil owners can make their marketing Simon Theatre, 250 W. 52nd St. Tickets start energies most effective. Infor- at $57 and are available online through mation is available online through Ticketmaster. For more information, visit www.constantcontact.com. www.allthewaybroadway.com. Scandinavia House is at 58 Park Ave. SATURDAY, MARCH 8, THROUGH WEDNESDAY, MARCH 5 brian gustaveson joseph rodman photography rodman joseph SUNDAY, JUNE 8 The Society for Marketing LORAINE BOYLE and BILLY PORTER at the JESSYE NORMAN and PATTI LABELLE at the Dance Theatre of Harlem gala on Feb. 25. The fete The Museum of Professional Services will hold an benefit for the Vineyard Theatre on Feb. 24. raised $700,000. Modern Art will event called BUILDING present Paul REVITALIZATION: DESIGN IT AGAIN. Gauguin in a The event will share tips on how different light in owners can update their buildings GAUGUIN: to meet changing tenant demands, METAMORPHOSES. including environmental The exhibit sustainablility and converting focuses on the office space to residential space. artist’s prints and The forum will be at the CUNY transfer drawings Graduate Center at 365 Fifth and how they Ave. from 8 a.m. to 10 a.m. relate to his bornemisza thyssen museo Registration costs $135 and better-known works. MoMA, at 11 W. 53rd is available online at St., is open daily. Admission for adults is $25. www.smpsny.org/events/ For more information, visit www.moma.org. revitalization2014.

DON’T MISS IMAGES OF A SUPERSTORM alex zou SCOTT GERBER and BRAD RICHARDS at the

ENDS SUNDAY, APRIL 6 hughes lyn fundraiser for the Brad Richards Foundation, This is the last month to see RICHARD KAHAN, WALTER ISAACSON, CARMEN FARIÑA and the Rev. JACQUES DEGRAFF which aids children and families enduring RISING WATERS at the Museum at the the Urban Assembly’s Fifth Annual Benefit Dinner on Feb. 25. The event raised more than chronic and life-threatening illnesses. The event of the City of New York. The $500,000 for the group, which creates and supports public secondary schools. on Feb. 24 raised $60,000. exhibit, which is presented in conjunction with the International Center of See more of this week’s Snaps online at CrainsNewYork.com/galleries. Photography, features work submitted by more than 1,000 photographers who captured images of Superstorm Sandy and its aftermath in 2012. The museum is at 1220 Fifth Ave. Business Breakfast Forum Suggested admission for adults is $10. For more information,

visit www.mcny.org. chris ozer

OPENING FUNDRAISERS THURSDAY, MARCH 6, THURSDAY, MARCH 6 THROUGH SATURDAY, APRIL 26 The New York Choral Society will Meet Rob Astorino, Flowers Gallery will show new work by host its SPRING GALA at the painter KEN CURRIE. The artist has been Metropolitan Club, 1 E. 60th St. heavily influenced by Spanish painters, The evening will include a cocktail Westchester County Executive and including Francisco Goya and Diego reception, a seated dinner and a Velázquez, and his work features dark silent auction. The event begins at 6 Contender for NYS Governor portraits that focus on the idea of power. The p.m. Individual tickets start at $300, Photo Credit: Buck Ennis gallery is at 529 W. 20th St. and is open and tables start at $3,000. For more Tuesday through Saturday from 10 a.m. until information or to purchase tickets, 6 p.m. For more information, visit visit www.nychoral.org. Mr. Astorino will discuss: Tuesday, April 29, 2014 www.flowersgallery.com. MONDAY, MARCH 10 • Why he thinks New York’s business climate New York Athletic Club The Roundabout Theatre Company’s spring gala, themed IN is worsening 180 Central Park South HERE, LIFE IS BEAUTIFUL, will honor • What the state could learn from 8:00–8:30 a.m. Networking Breakfast director Sam Mendes. The evening will include a seated dinner and a Westchester County 8:30–9:30 a.m. Program silent auction, as well as performances by Ethan Hawke and • What it will take to beat Governor Cuomo Cost To Attend: Bernadette Peters. Individual tickets this year $95 for individual ticket(s) start at $1,500. The gala will be at $950 for table(s) of ten the Hammerstein Ballroom, 311 W. 34th St. For more information, visit Register Today You must be pre-registered to attend this courtesy of flowerscourtesy of gallery www.roundabouttheatre.org. >> www.crainsnewyork.com/events-astorinoforum event. No refunds permitted. For More Information: MARK YOUR CALENDAR… Sponsored by: Contact Adrienne Yee at 212-210-0739 or SATURDAY, JULY 26 [email protected]. SUMMER MAY SEEM FAR OFF NOW, but tickets to NICK CAVE & THE BAD SEEDS at Prospect Park will sell out well before July. The show will be at the Prospect Park Bandshell at 7 p.m. Tickets, which are already on sale starting at $59.50, are For sponsorship information, contact Cynthia Hutchinson at available online through Ticketmaster. For more information, visit (212) 210-0145 or [email protected]. www.ticketmaster.com.

March 3, 2014 | Crain’s New York Business | 27