Godrej Company
GODREJ COMPANY INDEX: • INTRODUCTION • HISTORY OF THE COMPANY • GODREJ GROUPS • VISION AND MISSION • PAST ACHIEVEMENTS AND AWARDS • GROWTH STRATEGY OF GODREJ COMPANY • OBJECTIVES, SOCIAL RESPONSIBILITY AND CORPORATE DETAILS • OUTWARD BOUNDS OF GODREJ COMPANY • SEGMENT SENSE OF GODREJ COMPANY • COMPETITONS OF GODREJ COMPANY • DIFFERENT GODREJ PRODUTS • FEATURES OF PRODUCTS • GODREJ FAST MOVING CONSUMER PRODUCT • ADVERTISEMENT OF CONSUMER PRODUCT OF GODREJ COMPANY • SWOT ANALYSIS OF GODREJ COMPANY • MARKETING STRATEGY IN GODREJ • INTERNATIONAL OPERATION • REASON FOR SUCCESS • ENVIRONMENTAL CARE • CONCLUSION INDRODUCTION Godrej Group is one of the largest conglomerates based in Mumbai, India, involved in various industries that include appliances, precision equipment, machine tools, furniture, healthcare, interior solutions, office equipment, food processing, security, materials handling and industrial storage solutions, construction and information technology. Its products include security Systems and Safes, Typewriters and Word processors, Rocket Launchers, Refrigerators and Furniture, Outsourcing Services, Machine Tools and Process Equipment, Cosmetics and Detergents, Engineering Workstations, Medical Diagnostics and Aerospace Equipment, Edible Oils and Chemical, Mosquito Repellents, Car perfumes, Chicken and Agri-products, Material Handling Equipments Like FORKLIFT Trucks, Stackers, Tyre handlers, Sweeping machines, access equipments etc. The Group is headed by Mr. Adi Godrej & Mr. Jamshyd Godrej. Traditionally, Vikhroli, a suburb to
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