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Electric Guit Ars & Basses Ma Y 2014 MUSIC INC. OBAMACARE 101 I TED BROWN MUSIC I FOCUS: ELECTRIC GUITARS & BASSES MAY 2014 MAY 2014 I VOL. 25, NO. 4 PUBLISHER Frank Alkyer MANAGING EDITOR Katie Kailus ASSOCIATE EDITOR Kathleen Costanza ASSOCIATE ART DIRECTOR LoriAnne Nelson ASSOCIATE ART DIRECTOR ùHUL[HǕ\U[V]m CONTRIBUTING EDITORS ,K,UYPNO[+H]PZ0UTHU)VII`9LLK PRESIDENT 2L]PU4HOLY ADVERTISING SALES MANAGER John Cahill WESTERN ACCOUNT EXECUTIVE ;VT)\YUZ CIRCULATION MANAGER :\L4HOHS CIRCULATION ASSOCIATE 2L]PU94HOLY CIRCULATION ASSISTANT ,]LS`U6HRLZ BOOKKEEPING 4HYNHYL[:[L]LUZ OFFICES 7O ࠮-H_ LTHPS!LKP[VY'T\ZPJPUJTHNJVT CUSTOMER SERVICE (877) 904-7949 Jack Maher, President 1970–2003 :<):*907;0659(;,:! VUL`LHYPZZ\LZ [^V`LHYZPZZ\LZ[V<:(HKKYLZZLZ VUL `LHYPZZ\LZ [^V`LHYZPZZ\LZ[V*HUHKH HUKV[OLYMVYLPNUJV\U[YPLZ(PYTHPSKLSP]LY`H[JVZ[ :05.3,*67@HUKIHJRPZZ\LZSPTP[LKZ\WWS`! [VHU`HKKYLZZZ\YMHJLTHPS(PYTHPSKLSP]LY`H[JVZ[ >LJHUUV[ILYLZWVUZPISLMVY\UZVSPJP[LKTHU\ZJYPW[Z HUKWOV[VZ5V[OPUNTH`ILYLWYPU[LKPU^OVSLVYPUWHY[ ^P[OV\[^YP[[LUWLYTPZZPVUMYVT4HOLY7\ISPJH[PVUZ0UJ *VW`YPNO[I`4HOLY7\ISPJH[PVUZ0UJHSSMVY- LPNUYPNO[ZYLZLY]LK;YHKLTHYRYLNPZ[LYWLUKPUN 6;/,94(/,97<)30*(;065:! +V^U)LH[<W)LH[+HPS` */(5.,6-(++9,::!7SLHZLHSSV^ZP_^LLRZMVY`V\Y JOHUNL[VILJVTLLMMLJ[P]L>OLUUV[PM`PUN\ZVM`V\Y UL^HKKYLZZPUJS\KL`V\YJ\YYLU[4<:0*05*SHILS ZOV^PUN`V\YVSKHKKYLZZ4<:0*05*0::5 7\ISPZOLKTVU[OS`L_JLW[(WYPS7YPU[LKPU<:( I`4HOLY7\ISPJH[PVUZ0UJ5/H]LU,ST- O\YZ[03 7LYPVKPJHS7VZ[HNL7HPKH[ ,STO\YZ[03HUKH[HKKP[PVUHSTHPSPUNVMÄJLZ 76:;4(:;,9!:LUKHKKYLZZJOHUNLZ[V4<:0* 05*76)V_:[7H\S45 2008 2008 4 I MUSIC INC. I MAY 2014 May 2014 44 I WHAT TO STOCK NOW Six retail experts explain what’s driving hot sellers. 52 I FROM THE TOP 38 Steve Skillings discusses the origins of JamHub. 57 I FOCUS: ELECTRIC GUITARS AND BASSES 58 I 10 GUITAR LINES YOU SHOULD STOCK NOW 62 I THE ART OF THE GUITAR WALL 66 I THE LATEST ELECTRICS AND BASSES 38 I HANDS-ON RETAIL With its own non-profit organization, Ted Brown Music is serious about serving its community. PROFILE 29 I LESSONS LEARNED 68 I GUITARS, AMPS & ACCESSORIES 12 I Bookmark Music is the sheet music specialist X Rosenbloom on proactive change 70 I AUDIO & RECORDING 13 I NEWS 30 I THE RETAIL DOCTOR 72 I DRUMS & PERCUSSION X Fanny’s House of Music turns five X Cuthrell details the benefits of International Drum Month X 74 I PIANOS & KEYBOARDS Bach To Rock has 10 new locations in the works X The Music Stop swaps locations 75 I DJ & LIGHTING 32 I THE CUSTOMER 76 I BAND & ORCHESTRA WHISPERER X Billings challenges conventional 78 I PRINT, MULTIMEDIA & GIFTS PROFILES wisdom 20 I Kremona stays true to tradition 22 I Xchange Music Platform solves ASK THE retailers’ software conundrum 34 I A LETTER TO RETAILER PRESIDENT OBAMA ON 23 I NEWS OBAMACARE 82 I ASK THE RETAILER X Hal Leonard signs distribution deal with Sony X Friedman dives deep into Billy Cuthrell X Dealers discuss their best events ever X Sabian acquires Billdidit the Affordable Care Act Cover photo by Chris Watkins 6 I MUSIC INC. I MAY 2014 PERSPECTIVE I BY KATIE KAILUS GET OUT THERE ome MI retailers have large staffs, some don’t. Some MI retailers carry a large overhead, some don’t. But all retailers have one thing in common: a community. Whether you think of your community as the location of your store or the make up of your S customers, you all have one — harvest it. Ted Brown Music, this month’s cover story (which starts on page 38), is a five-store operation that takes community involvement to a higher level. The Tacoma, Wash.-based retailer sits on local boards and promotes at street fairs. Every summer the company gets major ku- dos by having the participants of its annual Live it OutLoud summer rock band camp play at numerous events around town, and even headline one big concert at a major Tacoma performance venue at the end of the session. “I don’t see us not being involved in the community we live in — it’s important,” said Stephanie Brown Howe, vice presi- dent of Ted Brown Music and executive director of Ted Brown Music Outreach, which offers many musical opportunities to lower income families in the Tacoma area including collecting donated instruments and giving them to students who cannot afford rental instruments. The store has seen up to 500 “likes” on photos it posts to Facebook of a student receiving a donated instrument. What have you posted lately that has gotten you that kind of response? Fanny’s House of Music in Nashville, Tenn., another store focused on building community, recently celebrated its fifth anniversary (see page 14). Fanny’s gives back by offering students of single parents a 5 percent discount on its music lessons program. “Offering a discount to single parents was a no-brainer,” said co-owner Pamela Cole. “It’s the right thing to do. We see a lot of single parents strug- gling to give their children the same opportunities of a two-income house- hold. The 5 percent is just a little break that can make a huge difference if they are trying to afford lessons every week. People are always happy and sometimes surprised we offer these.” While it is most fulfilling, getting involved in the community doesn’t have to stop with philanthropy. Participating in street fairs, partnering up with local college music programs and sponsoring local music festivals gets your store’s name out there. Summertime is the perfect time to take advan- tage of these kinds of activities. So go on, get out there. There are a ton of customers who want to meet you. MI 8 I MUSIC INC. I MAY 2014 between acoustic drummers and Edgy Award electronic drummers. Look out e are proud and thankful to for more products that aim to Wreceive an Editor’s Choice offer the same bridge coming in Award for the Mapex Armory 2014, along with some new tech- Series in the March/April issue nologies that have never been of Music Inc. The north star for seen in the electronic percussion all of our product design, market- category. ing and sales decisions are made Ryan Guard Owner with the goal of creating the best Pintech Percussion possible customer experience, so it’s especially gratifying when we Mighty Win are recognized for those efforts. e appreciate Chris Tso of The drum manufacturing WMusician’s Friend select- community hasn’t paid a lot of ing the Ampridge MightyMic S attention to the importance of microphone as a Best in Show bearing edges in the mid-range winner. We hear from so many product category. Specifically, people how they get great video players have had a difficult time from their phone and then have tuning their drums because the to make excuses about the sound. apex of the edge is too far to the Rather than design a product outside of the shell and they can’t and then figure out what to do get the drumhead to sit flat. The with it, we started with a goal SONIClear Bearing Edge solves to make a simple, high-quality those issues and enables players solution to get good sound for to get a great sound even without videos. much tuning experience. The mic is a high quality phan- The Armory series also offers tom powered condenser shotgun a snare trade-in program, giv- design that plugs right into the ing the player a choice of five treasured by musicians for many has recently seen a large gain in headphone jack and does not different Armory snare drums. years in the future. exposure do to our new mar- need any batteries. It is small The Armory series, SONI- We feel extremely fortunate keting techniques and products. enough to fit in your pocket so Clear Bearing Edge, and Snare to be a part of this very special Being selected by Gayle Beacock you can take it anywhere. Us- trade-in program is bringing a industry and your piece inspired from Beacock Music for her ing our MoviePro app, users can lot of attention to the Mapex me personally to further commit choice of Company to Watch adjust the sensitivity and listen brand. Thank you again for myself and our team to providing at NAMM was a real honor — while recording using the head- awarding us with your Editor’s better instruments for musicians especially since her store was phone jack on the back of the Choice. throughout the world. Thank you recently selected as NAMM’s mic. When done, you can edit Michael Robinson for putting our past 10 years of Dealer of the Year! the video and upload it directly Director of Marketing Mapex Drums work into perspective. The first quarter of 2014 has to YouTube. Our goal with all Qian Ni brought upon the largest growth our products is to bring afford- Owner A Decade in Eastman Music Company Pintech has seen for over a de- able solutions to the consumer. Perspective cade. A more driven marketing Thanks for the great recognition. t was truly humbling to read New Directions to campaign aimed directly to our Paul Ackel VP of Sales Iyour article about Eastman Gui- Watch consumers, a refreshed and more Ampridge tars celebrating our 10 year an- intech Percussion would like current approach to dealer sup- niversary. The guitar business is Pto say “thank you” to Music port and training, social mar- EDITOR’S NOTE: MUSIC INC. rich in history and great compa- Inc.
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