Reverdy Johnson,
[email protected] REPORT GrubHub Must Fend Off Hard-Charging UberEATS to Stay on Top Companies: AMZN, GRUB, YELP November 16, 2016 Report Type: ☐ Initial Coverage Previously Covered Full Report ☐ Report Update Research Question: Will GrubHub win the online food ordering battle? Summary of Findings Silo Summaries . GrubHub Inc. (GRUB) has a tall task ahead of it in fending off Uber 1) Restaurants Using GrubHub and Competitors Technologies Inc.’s UberEATS and in maintaining its supremacy in UberEATS is making a strong first impression and the online food ordering and delivery world. challenging GrubHub for supremacy. Of the five sources who use the new service, four said it is superior to . UberEATS is gaining steam as it rolls out its service nationwide. It is GrubHub and all others, very popular among readily accepted by restaurants based on its speedy delivery, consumers, and making gains on GrubHub. UberEATS Uber’s existing network of drivers, and the easy transition into was credited with providing a simple, seamless and fast user experience. Its large network of drivers, familiarity many consumers’ established Uber ride-sharing accounts. among consumers, brand recognition, flat delivery rate, . Six of the seven restaurant sources using UberEATS said it is better and photos of menu items create a platform that is than its competitors and is gaining ground on them, including growing quickly in cities where it has a presence while GrubHub. It boasts a simple, clean and fast user experience, offers providing immediate results for restaurant owners and operators. Still, GrubHub remains the category’s leader photos of the food items (unlike GrubHub), and charges consumers based on its reach, experience, ordering accuracy, and a flat delivery rate that is often less expensive than others’ fees.