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Auto Ad Dollars in Play www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Monday, September 24, 2018 Copyright 2018. AUTO AD DOLLARS IN PLAY: HOW TO STAY IN THE GAME BE THE MOST EDUCATED PERSON IN THE ROOM ADVERTISER NEWS Magna Global’s updated forecast for 2018 predicts local Ford’s latest commercial for the segment-leading F-150 TV revenue will increase 9.1 percent this year. But the pickup is meant to remind viewers where the Chevrolet increase is mostly due to political dollars, not traditional Silverado and Ram 1500 stand. The 30-second spot, categories like automotive. In fact, auto ad dollars to TV called Big Dog, reinforces the nameplate’s leadership in the were down 8 percent in the first half of this year, while full-size pickup segment and features a Great Dane, sand digital media dollars were again the big winner. sculptures and actor/comedian Denis Leary, a veteran of Spots n Dots asked Jim Doyle & Associates President F-150 ads. Ford’s F series has been the nation’s top-selling John Hannon and Executive VP Tom Ray how local pickup for the past 41years, but competition is increasing. The sellers can compete in a digital world. Silverado, GMC Sierra and Ram 1500 have been updated When it comes to TV, “Local dealers are overlooking the this year with new engines, interiors and unique features... audience,” Ray says. “Interesting that the biggest dealers Country Archer Jerky, a California-based producer of in the market are the ones that are using TV clean-label jerky, meat sticks and meat bars, regularly. The smaller dealers are migrating has raised $10 million from Monogram Capital away, chasing an alternative. TV is still the Partners, the third investment by the firm, most powerful medium.” according to Food Business News. Country Hannon says dealers still need help with Archer uses grass-fed beef, antibiotic-free marketing, especially due to the fact that car turkey and pork to produce its jerky and other sales are expected to decline in 2019. products, which are sold at Whole Foods In fact, “total 2018 U.S. auto sales are going Market, Kroger, Sprouts, Target and Costco. to be hard pressed to match the 17.25 million Meat snacks are one of the fastest-growing sold in 2017. Interest rates are rising, which will categories in snack foods today. Sales of jerky push longer loans and credit-challenged sales. More used topped $1 billion in 2017, and the market is expected to vehicles will come into play as an affordable alternative to grow 4.2 percent on an annualized basis through 2022, new. Manufacturers will try to push sales with incentives according to NOSH... A new Technomic Consumer Brand and lease deals. If the East Coast hurricane auto damage Metric survey shows Olive Garden fans love the restaurant is substantial, auto sales in those regions will soon be for the food, takeout packaging, kid-friendly atmosphere and brisk. As we saw during the Texas and Florida hurricanes, “advertising that makes people hungry.” “Since the majority there were inventory issues in other parts of the country as of advertising and the reputation of Olive Garden seem to manufacturers prioritize hurricane-battered region dealers revolve mostly around its unlimited breadsticks and salads as first in line for replacement inventory. If a dealer can’t and Pasta Passes, I think it’s safe to say that those are the get inventory, that minimizes advertising demand. biggest reasons consumers continue to go to and love Olive “2019 is going to be one of concern for car dealers,” says Garden,” said Lizzy Freier, managing editor at Technomic, Hannon. “As a result, dealers will not have the appetite in a conversation with MarketWatch... Walmart was hit to gamble with their advertising dollars. Digital and TV with a class-action lawsuit by the U.S. Equal Employment sellers need to confidently provide proven solutions that Opportunity Commission last week. The suit alleges are backed up with testimonials and stories that remove that women at a Walmart warehouse in Menomonie, Wis., buyer risk.” were the victims of pregnancy discrimination. According to But no matter, manufacturers “are convinced that dealers the filing, Walmart refused requests for accommodations, are having measurable success using digital media as including taking a lighter workload. Instead, the retail giant they recommend and sometimes require the local dealer allegedly forced the pregnant warehouse workers to take to use certain digital.” unpaid leave, according to Reuters... Wegmans Food Ray adds that for TV sellers to compete in the new world, Markets opened a location in Lancaster, Pa., over the “they have to be the most educated in the room as to how weekend, its 98th store... Ross Stores will donate $150,000 their ‘tradigital’ platform (Ray’s term for the combination to the American Red Cross in support of Hurricane of TV and digital advertising) delivers results. Success Florence relief. The company is also accepting customer stories, (and more) success stories. Understand the tools donations through Friday at all of its 1,453 Ross Dress for that work.” Less stores, and its 227 dd’s Discounts locations. Florence Local TV has the ability to drive (buyers) directly to the has claimed more than 40 lives to date in addition to leaving dealer website, and the ability to stimulate the marketplace behind billions of dollars in damage ... Dallas based Wisteria with incentives, financing offers, payments, etc. TV can said last week it has sold the company created first as a reinforce that “now is the time to buy.” When one drops TV catalog in 2000 to UK-based OKA Direct Ltd. Wisteria, in they lose the ability to pull the sale forward with consumers addition to its catalog and e-commerce business, has two that may not be in the market to purchase yet. stores in Dallas and a staff of more than 100. OKA employs (www.jimdoyle.com) 250 people. NETWORK NEWS AVAILS Deadline reports that Saturday Night Live veteran WKMG-TV/Graham Media Group’s CBS Affiliate Kenan Thompson is setting his sights on primetime. located in beautiful Orlando, Fla., has an opening for an In one of the biggest deals for a comedy project so far experienced Account Executive. We are looking for an this season, NBC has given a production commitment AE who’s highly motivated, can grow revenue on existing to Saving Larry, a single-camera comedy starring accounts and secure new advertisers. Ideal candidate Thompson. Its backers include SNL creator and executive will have in-depth knowledge of television and digital producer Lorne Michaels. Saving Larry centers on a dad advertising platforms. You will have a proven track record (Thompson) who, after his wife dies, has to be both mother of producing revenue on multiple platforms, strong new and father to his kids. Last year Thompson officially became business development experience, the ability to negotiate the longest-running SNL cast member, with 15 seasons effectively and strong closing skills. CLICK HERE for under his belt… Speaking of Saturday more info or to apply now. EOE Night Live: Ego Nwodim is the new KXLF Communications has a rare cast addition on NBC’s venerable late- One huge perk about opening for a Director of Sales to night sketch show. Its 44th season being famous is, you lead the advertising sales department premieres this weekend, with host Adam can walk into any Olive for KBZK-TV and KXLF-TV, the Driver and musical guest Kanye West. Garden restaurant CBS-affiliated television stations in Nwodim has a slew of guest-starring and get free unlimited Bozeman and Butte, Mont. The DOS acting credits, including CBS comedies breadsticks. is responsible for actively recruiting a 2 Broke Girls and Living Biblically and sales staff that will consistently improve NBC limited drama series Law & Order Conan O’Brien the station’s position as the market True Crime: The Menendez Murders… leader, and maintaining a positive, Laurie Holden is joining the new Fox energized sales team. 2-3 years of legal drama series Proven Innocent in a recurring role media sales management and/or equivalent sales and opposite Kelsey Grammer. Proven Innocent follows a management combined experience required. College criminal defense firm led by Madeline Scott (Rachelle degree or equivalent experience preferred. Resume and Lefevre), a fierce and uncompromising lawyer with a references to: [email protected]. EOE hunger for justice. Holden, best known for her co-starring Account Executive: KTVU/KTVU+ (San Francisco role as Andrea Harrison on AMC’s The Walking Dead, will Bay Area) seeks an AE to maintain and improve existing play Greta Bellows, the wife of Gore Bellows (Grammer), client list and generate new business on our FOX stations/ the hard-as-nails and tough-on-crime state’s attorney. Also websites. Involves local co-starring in the series are Russell Hornsby, Vincent travel to call on regular and Kartheiser, Riley Smith, Nikki M. James and Clare prospective clients. Bachelor’s O’Connor… CBS has put in development the drama Far Degree plus 4 years major- Rockaway, which is based on the Spanish format titled market experience in Estoy Vivo. In Far Rockaway, a workaholic New York transactional and online advertising is required. Must Police Department detective killed in the line of duty is have a valid California driver’s license with a good driving granted a second chance to return to earth in the body record. Qualified candidates should submit resume and of another cop in order to bring his killer to justice and cover letter online at www.ktvu.com/jobs.
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