annual report 2012 TABLE OF CONTENTS

A Letter From Our ceo and Publisher — 4 Smart, Fearless Journalism 47 Percent “Scoop Of The Decade” — 6

Dark Money and the 2012 Election — 10

Gun Violence — 12 FOUNDATION FOR NATIONAL PROGRESS Human Rights — 14 Reproductive Rights — 16

The Environment, Food, Agriculture — 18

Photojournalism — 20

Mother Jones produces revelatory journalism that, in its power and Media Appearances — 22 reach, seeks to inform and inspire a more just and democratic world. Awards and Recognition — 24 The nonprofit Foundation for National Progress publishesMother Driving Success at Scale — 26 Jones magazine and MotherJones.com, directs the Ben Bagdikian Growing an Audience — 28 Fellowship Program, and provides fiscal and administrative support Mother Jones Staff 2012 — 30 for innovative media projects. Mother Jones Board and Donors — 32

Financials — 42

How You Can Help — 44

2 mother jones annual report 2012 3 A LETTER FROM US 2011 2012 2011 2012 2011 2012 2011 2012 web traffic unique visitors digital traffic from grew 41% increased 35% advertising mobile devices revenue more than 2012 Pageviews: 2012 Unique increased 35% doubled DEAR FRIENDS, 98 Million Visitors: 30.5 Million 2012 Digital 2012 Mobile We couldn’t be more excited to share our 2012 annual In addition to the 47 percent home run, our editorial Ad Revenue: Traffic: $1,127,000 16 Million report with you. In reflecting on the numerous team produced regular reporting that further successes across our organization last year, it’s clear cemented our status as a leading news outlet. that 2012 will go down as one of the most significant Some of these highlights included our coverage of audiences across social platforms such as Facebook, Given the status of the media industry, it’s both in our 37-year history. These triumphs confirm that campaigns funded by ‘dark money,’ which shaped the , and Tumblr. And we pursued partnerships exciting and humbling to reflect on our 2012 smart, nimble, creative media organizations like ours debate on special interests in the year leading up to to broaden our reach: Our Magnum Foundation successes. Of course, we couldn’t have accomplished can dominate the news cycle, influence the public the election. Mother Jones also led reporting on gun collaboration brings rich photo essays to our readers, what we did without the support of people like debate, and attract and inform a diverse audience of violence long before the tragic events in Newtown, and the Climate Desk helps give the important story you—people who have helped us build a media engaged readers. Our landmark 2012 was the result of Connecticut. The data-rich “Guide to Mass Shootings of climate change the coverage it deserves. organization that rises above the crowd to deliver years of strategic planning and investments, which in America” became a go-to resource—cited by US reporting that is trusted, necessary, and impactful. In the wake of the 47 percent scoop, we received paid off with a story (since called “the scoop of the Sen. Dianne Feinstein and several Times record donations from thousands of individuals and Please enjoy this annual report on behalf of the entire decade”) that rocked the US presidential campaign opinion pieces—and established us as a news organizations showing their support for independent Mother Jones team. and significantly boostedMother Jones’ profile as a leader in the space. We continued our commitment journalism. Our peers in the media also recognized leading news organization. to human rights reporting by publishing thought- the impact and quality of our reporting with over provoking articles like former Iranian hostage David Corn’s George Polk Award-winning reporting 30 nominations and wins, including the Park Center Shane Bauer’s cover story on solitary confinement of ’s “47 percent” comments dominated for Independent Media’s Izzy Award for general in California and Mac McClelland’s undercover SINCERELY, the news cycle for the last months leading up to excellence in reporting and back-to-back John Jay exposé, “Shelf Lives.” Furthermore, we led the media the election and brought MotherJones.com into College/H.F. Guggenheim Excellence in Criminal industry with reporting on reproductive rights, the the international spotlight. In addition to David’s Justice Reporting Awards, for Trevor Aaronson’s “The environment (particularly through the Climate Desk skillful reporting, the strength and nimbleness of our Informants” and Shane Bauer’s “No Way Out.” We also partnership), and food and agriculture, including organization allowed us to maximize the impact of received four National Magazine Award nominations, Tom Philpott’s industry-shaking coverage of the ‘pink the story. The years of investments and planning— including one in the prestigious category of general madeleine buckingham slime’ in some meat. President and ceo building out a DC bureau, establishing a strong excellence in print, and a Data Journalism Award online presence, creating a team of editors capable of In 2012, we also continued to evolve as a media nomination for our gun coverage. Of course, working across multiple platforms to tell a story—put organization capable of finding new, innovative, and David Corn’s 2012 George Polk Award for political us in the big leagues. interactive ways to report stories and reach new reporting—awarded previously to Edward R. Murrow, Carl Bernstein, and Walter Cronkite—was the cherry audiences. We also experienced significant growth in steve katz on top of a very good year! Publisher

4 mother jones annual report 2012 5 FRONT-PAGE NEWS “TODAY, MITT ROMNEY 47% LOST THE ELECTION.” “THE WASHINGTON BUREAU BLOOMBERG NEWS “SCOOP OF THE DECADE” comedians for months. But perhaps the most notable CHIEF OF MOTHER JONES endorsement came from Romney, who was forced to PRODUCED THE ONLY MAJOR On September 17, Mother Jones Washington Bureau call a press conference confirming the remarks. Two SCOOP OF THE CAMPAIGN” Chief David Corn rocked the 2012 election with an “THE SPOTLIGHT WAS STOLEN months later, his final vote tally came in at a little THE GUARDIAN undercover video of Mitt Romney at a $50,000-a- BY A REPORT ON THE WEBSITE more than 47 percent. .” —NPR plate Florida fundraiser. Amid the sound of clinking MOTHER JONES silverware, the candidate declared that the 47 percent Corn’s reporting garnered him a National Magazine “LEAKED ROMNEY VIDEOS of Americans who pay no federal income taxes are Award and the 2012 George Polk Award, putting “IT’S ... ONE OF THE IMPORTANT him alongside such prior recipients as I.F. Stone and MAKE THE FRONT PAGES OF 41 “entitled” government-dependent “victims” whom he CAMPAIGN STORIES OF THE YEAR” could never convince to “take personal responsibil- Joan Didion. In 2012, Mother Jones achieved that SWING STATE NEWSPAPERS” ity and care for their lives.” It took only hours for the rarest and most significant of journalistic feats— BUZZFEED BOB WOODWARD story to top news feeds all over the world. But what reaching a global audience and changing the course led up to the blockbuster was more than a half decade of history. As Mother Jones co-editor Clara Jeffery of hard work and investment in reporting. In the past noted in an interview following the 47 percent sto- six years, Mother Jones has transformed itself from a ry, “It showed how the investments we’ve made in magazine with a few hundred thousand readers into the past six years—putting a DC bureau into place, 300,000 what one observer called a 24/7 “scoop machine” with hiring reporters when other people were laying MORE THAN A more than 4 million readers every month. The 47 per- them off, investing in technology, investing in digi- BUMP tal media—paid off.” cent story came from this commitment to reporting, 250,000 increased 47% traffic and from the decision early in the presidential cycle to sustained over time investigate Romney’s business background. Video: Behind the 47 Percent Story 200,000 monthly The story blew up the campaign narrative, bring- average ing 9.3 million pageviews—the largest daily spike 150,000 in traffic toMotherJones.com ever—and front-page mentions from virtually every news outlet in the world—from (whose home page 100,000 at one point featured nine 47-percent-related stories) to Le Monde, Pravda, and the BBC. The UK’s Indepen-

dent hailed it as “the scoop of the decade.” “Today, 50,000 Mitt Romney lost the election,” wrote Bloomberg’s Josh Barro. The story would be fodder for pundits and 0

july june august october 6 mother jones annual report 2012 september november december 7 OCTOBER 11, 2012 SEPTEMBER 27, 2012 OCTOBER 16, 2012 SEPTEMBER 20, 2012 Joe Biden references 47%: THE LONG TALE ’s New York President Obama SEPTEMBER 19, 2012 47 percent video references 47 percent snl spoofs Romney 47 Times FiveThirtyEight SEPTEMBER 18, 2012 in vice presidential video in second percent fundraiser blog publishes “The debate presidential debate Impact of the ‘47 Mother Jones publishes the full recording. Percent’” SEPTEMBER 17, 2012 VIDEO OF ROMNEY TURNS 47 percent story appears on: SPOTLIGHT ON A MAGAZINE

New York Times publishes Mother Jones feature: “Video of Romney Turns Spotlight on a Magazine” FEBRUARY 18, 2013 DECEMBER 9, 2012 NOVEMBER 6, 2012 David Corn wins the 2012 George 47 percent appears on front ABC World News With Polk Award for political reporting Diane Sawyer pages of 41 swing state Yale Book of Quota- Romney, garnering 47 percent of the Mother Jones publishes tions names 47 percent popular vote, loses election to Obama NBC Nightly News With newspapers—BuzzFeed comments 47 percent video Brian Williams the most notable quote of 2012 CBS Evening News With #47Percent explodes on social Scott Pelley media, becomes a trending topic on Twitter

MARCH 3, 2013

Romney gives first post-election With interview to Fox Jon Stewart News, cites impact MARCH 7, 2013 of 47 percent MARCH 13, 2013 video on his failed Mother Jones wins MAY 2, 2013 JULY 29, 2013 campaign Izzy Award for Scott Prouty, the 47 The 47 percent Mitt Romney Independent Media percent videographer, Romney responds to 47% video wins the National declares, “Actually, for general excellence reveals himself on The Ed Magazine Award I didn’t say that,” in press conference in journalism, Show, citing Corn’s prior for Video. regarding 47 including the 47 reporting as reason for percent percent reporting trusting him with video

8 mother jones annual report 2012 9 DARK MONEY AND THE 2012 ELECTION

Beyond 47 percent, Mother Jones produced a bevy of high-impact, innovative, valuable, and engag- ing stories throughout the 2012 campaigns and election. Our reporters pulled back the veil on dark money in campaign finance, highlighted voting rights abuses on Election Day, and exposed how the playing field was being tilted away from the average voter.

Mother Jones has long pursued the connection be- tween money and politics. Our yearlong dark-money project included vivid stories, engaged new audi- ences with diy investigative tools, and even made readers laugh. “For many political observers, it feels like a return to the pre-Watergate years,” Andy Kroll wrote of today’s post-Citizens United system. “Rich bankrollers—W. Clement Stone then, Sheldon Adelson ers have taken to the streets.” Kroll’s dark-money now—cut jaw-dropping checks backing their favorite coverage highlighted by The New Yorker, the Daily and let users explore the relationships among them, candidates. Political operatives devise ways to hide Beast, and many others, drew widespread praise for tracking the flow and impact of campaign cash in a tens of millions in campaign donations. And protest- deftly handling a typically tedious topic. MSNBC host called game-like environment. Regularly updated through- it “absolutely indispens- out the year with freshly disclosed data, the project able. Required reading.” was recommended by watchdogs like the Sunlight A “must-read,” wrote Foundation and by reporters at the New York Times preeminent election law and ProPublica. The format took a topic made for expert Rick Hasen. Washington briefing books and transformed it into choose-your-own-adventure fun. MoJo’s coverage of this beat grew to more than Our super-pac gazillionaire charts playfully explored 100 pieces in 2012 alone. the campaign finance “tsunami of slime” that over- Our eye-catching inter- ran the 2012 election. A compilation of digestible active map of the dark- pie charts, the project showed readers that the lion’s money universe both share of campaign funding was flowing from a tiny visualized the spending cadre of wealthy donors—visualizing the post-Citi- power of various groups zens United political landscape where the 1 percent wield unchecked political power. A snapshot of fundraising 10 mother jones annual report 2012 in 2012 elections (right) 11 GUN VIOLENCE

Mother Jones’ groundbreaking “Guide to Mass a million readers. The project’s findings were Shootings in America,” an interactive report that discussed from CNN to the New York Times to mapped, charted, and analyzed 62 such cases National Public Radio’s All Things Considered, and over the last 30 years, is the first of its kind. The cited by USA Today, Salon, and . investigation­—which continues to be updated with New York magazine hailed it as the “definitive guide” each new tragedy—examined the proliferation of to mass shootings. firearms in the United States; mental illness among In the wake of Newtown, responding to a torrent the killers; the personal stories of 151 shooting of requests from academics, policy analysts, and rampage victims in 2012; and disinformation used legislative aides, Mother Jones published the full by the nra and its allies to argue that arming more dataset in a downloadable spreadsheet. At the close Americans is a solution. Mother Jones’ reporting on of a year fraught with high-profile gun violence, it Stand Your Ground laws earlier in the year also led was clear that this decision to dig deep produced to the creation of a second groundbreaking guide, journalism critical to a nation now seriously documenting and mapping a recent and little- A Letter to Newtown reevaluating its relationship to guns. known wave of laws that rolled back gun restrictions across 37 states.

MoJo’s guide to mass shootings has been shared widely on social media and viewed by more than

This comic explained the nitty gritty of how Stand Your Ground laws work. There were 151 victims of mass shootings in 2012. Video: Letters to Newtown

12 mother jones annual report 2012 13 UNBOUNDOBAMA SPECIAL REPORT: INSIDE THE “SELF-DEPORTATION” MOVEMENT Lawmakers drink the anti-immigrant Kool-Aid. Cops, farmers, and businesses pay the price. HUMAN RIGHTS MSMART, FEARLESSo JOURNALISMt Marchh + Aprile 2012 r Jones Mother Jones continued its long history of hell- The raising human rights reporting in 2012. We flexed our investigative-reporting muscle like Since “No Way Out” was published on October 18, Secret Hell few other news organizations can—especially there has been growing attention to the conditions of of those of comparable size—to cover the human solitary, including an Amnesty International report Online focusing on California prisons. The story garnered rights of workers, prisoners, women, the lgbt Video: Shane Bauer inside Pelican Bay State Prison media attention nationwide, with mentions at The Shopping community, and immigrants. What happens when you Across the country, more than 80,000 prisoners are Atlantic, Huffington Post, the , and click “Place Order”? held in solitary confinement. Prisoners in California the Daily Beast, along with numerous broadcast in- I became a warehouse wage slave to find out. can be classified as gang associates for reading about terviews. Meanwhile, Bauer has received hundreds by mac mcclelland For a feature published in the March/April 2012 Malcolm X or sketching stars on a Christmas card— of letters from prisoners, some of whom have been walmart’s chinese issue, human rights reporter Mac McClelland went shadow factories whether they ever had any interaction with a gang in the hole for decades. Their situations vary, but one undercover as an employee at an online-shipping or not. Shane Bauer, an American hiker held captive thing they all share is an appreciation for a story warehouse to reveal the harsh, back-breaking in an Iranian prison for more than two years, under- they never could have imagined reaching the outside conditions and unrealistic demands workers there stands the “living death” of solitary like no other jour- world—and that did so, they recognize, only because endure so that consumers can receive online orders nalist. His Mother Jones cover story, “No Way Out,” is of a journalist who had been there himself. quickly and cheaply. McClelland’s story opened a a powerful exposé of solitary confinement, “a system national dialogue about labor practices in online that has no place in a constitutional democracy,” as shopping. The feature was highlighted by outlets one of his sources put it. across the media spectrum, including , Forbes, The We complemented Bauer’s cover story with several Atlantic, and Business Insider. The American Prospect pieces of engaging and deeply researched interac- called it “[t]he article you should read today,” the tive journalism—including a point-and-click tour of Chicago Tribune wrote that McClelland “delivered a solitary cell, a trove of primary documents, and a in a big way,” and the Week published an adapted map displaying Mother Jones’ unprecedented survey version. And as the online retail industry expands, of solitary confinement practices in state correctional over a million readers have found something to like systems across the country. A companion video show- in McClelland’s story, which received a National cased the highlights of the investigation and docu- Magazine Award nomination for feature writing. mented Bauer’s uneasy visit to Pelican Bay’s solitary unit—his first time back behind the wire. “Plant Tomatoes. Harvest Lower Crime Rates” Photography made possible by partnership with the Magnum Foundation.

14 mother jones annual report 2012 15 REPRODUCTIVE RIGHTS

When Rush Limbaugh called Sandra Fluke a “slut” after defined rape from Mesopotamia through today. (We she testified to a congressional committee in favor of later repurposed the post for our November/Decem- contraceptive coverage, Mother Jones quickly produced ber print issue, titling it “Mansplaining Rape.”) the “Are You a Slut?” flowchart, a sarcastic instant viral Along with Akin’s comments, a statement from Rep. hit that exposed the full extent of Limbaugh’s rhetorical Steve King (R-Iowa) that he had never heard of a preg- excess and was cited in The New Yorker’s daily To Do list. nancy resulting from incest or statutory rape sent When 2012 Republican presidential hopeful Rick us drawing up a flowchart highlighting outlandish Santorum said birth control only costs “a few dol- statements from government officials wrongly insist- lars”—too little to require health plans to pay for—we ing how unlikely it is for women to become pregnant created an interactive graphic that let women calcu- through nonconsensual sex. late their projected lifetime out-of-pocket expense if We also created a flashy vertical timeline of the histo- politicians like Santorum got their way. The engaging ry of “female hysteria”—a junk diagnosis applied to a applet drew coverage from the Chicago Tribune, and slew of lady problems for centuries—and the sex toys inspired a similar efforts by naral and the seiu. that were used to “treat” it. All of these stories used Later in the campaign season, after Rep. Todd Akin a combination of humor and interactivity, animated (R-Mo.) posited that women rarely get pregnant from by passionate reporting and research, to engage wide “legitimate rape,” we produced a wacky and outra- audiences on reproductive rights and health issues. geous online timeline cataloging how men have

REPRO RIGHTS Charts: Ladyparts Strike Back Looks to Pass Nation’s Most Anti-Abortion Law THE VOTER Knit Your Congressman a Vagina Mandatory Transvaginal Ultrasounds: Coming Soon to a State Near You Todd Akin, Paul Ryan, and Redefining Rape Men Defining Rape: A History GUIDE FOR YOUR HEADLINES Arizona and Kansas Pursue Laws Letting Docs Hide Michigan Senate Passes “Abortion Mega-Bill” Information From Women House GOPer Compares Free Birth Control Day to 9/11 LADYPARTS FROM 2012 House GOP Blocking Abortion Access for Raped Soldiers What Would a Romney Victory Mean for Reproductive Rights? Komen Kills Grants for Planned Parenthood Breast Cancer Screenings Mississippi Could Lose Its Only Abortion Clinic Charts: The Voter Guide for Your Ladyparts Virginia Poised to Impose Country “Most Restrictive” Abortion Rules Rand Paul Demands Fetal Personhood in Flood Insurance Bill Holding Birth Control Hostage Virginia Legislature Votes to Slash Abortion Funding for Low-Income Women Flowchart: Are You a Slut? 16 mother jones annual report 2012 The Republican War on Contraception Election 2012: Do Crazy Rape Comments Really Matter? 17 THE ENVIRONMENT, FOOD, AGRICULTURE

As other media organizations scaled back their environmental reporting in 2012, Mother Jones priori- tized its coverage. Award-winning columnist Tom Philpott (see sidebar) zeroed in on the urgent food and ag issues facing the country. We tracked extreme weather, reported on the effects of fracking, con- tinued our coverage of the BP oil spill, published Julia Whitty’s diaries from the Arctic, and discussed how the climate debate played out in the presidential and congressional campaigns. With all that— and much more—Mother Jones showcased itself as one of the foremost outlets for environmental TOM PHILPOTT

news in 2012. The Project for Improved Environmental Coverage agreed, listing MoJo as a “leading news mother jones food & ag organization” in its report “Environmental Coverage in the Mainstream News: We Need More.” correspondent It’s no mistake that celebrity chef Marcus Samuelsson - Food for Thought columnist referred to Tom Philpott as a “food politics genius.” The truth is that Philpott and other Mother Jones food - Regular on the conference and and agriculture reporters are leading voices in the event circuit and guest on Fresh Air increasingly complex discussion about what’s in our with Terry Gross in June food, and culinary thought-leaders and concerned

citizens are listening. - Tom’s Kitchen provides MoJo A journalistic collaboration dedicated to exploring the share a simple goal: To tell the story of climate change Whether getting to the readers wholesome and delicious bottom of “pink slime” and impact—human, environmental, economic, political— better than it has ever been told before. recipes ranging from holiday of a changing climate, the Climate Desk is a content- gmos or reporting in-depth Time and again, Climate Desk’s compelling stories biscotti to ratatouille sharing collaboration of The Atlantic, Center for Inves- investigative pieces like have expanded our understanding of and concerns tigative Reporting, the Guardian, Grist, Mother Jones, Gary Taubes’ and Cristin - Food ethics and politics in easily about climate change. Slate, Wired, and pbs’s Need to Know. These outlets Kearns Couzens’ “Sweet digestible bites, from California’s Little Lies,” which exposed This year, we launched Climate Desk Live—a live historic Proposition 37 to the effects what the sugar industry event series that offers up real-time discussions be- of pesticides on gardening, to the knew about its product’s tween leading scientists, advocates and policymak- good and bad on quinoa ers. Hosted by award-winning science writer Chris effect on health (and how Mooney, Climate Desk Live features provocative they covered up the truth), discussions on the science that’s shaping our climate, Mother Jones is a leading voice in the broadening and our future. conversation on what we eat and how it’s produced.

Video: A Year in Climate Insanity

18 mother jones annual report 2012 19 PHOTOJOURNALISM

DEEP INSIDE LIBYA WITH NOTHING BUT AN IPHONE EGYPT DISPATCH: COPTIC CHRISTIANS GRAPPLE WITH FEAR AND FAITH

A photojournalist armed with a smartphone captures the scars and new hopes of the revolution-torn nation. The country’s largest religious minority navigates a turbulent new era. —Photos by Ben Lowy/Getty Reportage/Magnum Foundation Emergency Fund —Photos by Rena Effendi/INSTITUTE/Magnum Foundation Emergency Fund

20 mother jones annual report 2012 21 MEDIA APPEARANCES OUTLETS COVERING MOTHER JONES: HIGHLIGHTS RADIO:

In 2012, there were over 2,700 mentions of Mother Jones and our AWF Radio

CBC Radio

reporting across peer media outlets. Plus, our reporters were go-tos for KALW

ND ON KCRW To the Point T A LI interviews on the news of the moment. IN N R E: KCRW-FM P AP KOGO-AM Bloomberg.com npr’s All Things Considered Boing Boing

CBS News npr’s Fresh Air Columbia Journalism Review Randi Rhodes Show Daily Kos Sirius XM The Bob Edwards Show Esquire Sirius XM Michelangelo Signorile Show Forbes WBUR’s On Point Gawker WEAA Marc Steiner Show Grist WMUZ Huffington Post WNPR’s Where We Live Huffington Post Live WNYC’s Leonard Lopate Show International Business Times WTAQ Jezebel Longform.org Los Angeles Times TV: Face the Nation Mashable National Journal New York abc News New York Observer English The Stream OnEarth cbs Evening News with Scott Pelley Melissa Harris Perry Politico c-span Poynter ctv News Reason.com Current TV’s Current TV’s War Room with RollingStone.com Weekly ’s Hardball Seattle Public Intelligencer msnbc’s Martin Bashir Sydney Morning Herald msnbc’s Melissa Harris-Perry show The Atlantic msnbc’s NOW with Alex Wagner The Boston Globe msnbc’s PoliticsNation The Guardian msnbc’s Rachel Maddow Show The Hill msnbc’s NewsNation with Tamron Hall The New York Times msnbc’s The Ed Show The New Yorker msnbc’s The Last Word With Lawrence O’Donnell The Times-Picayune msnbc’s Up With Chris Hayes The Washington Post Nightly News The Week pbs’s Moyers & Company ThinkProgress The Colbert Report Bill Moyers USA Today The Daily Show Wall Street Journal Wonkette

22 mother jones annual report 2012 23 AWARDS AND RECOGNITION PEER COMMENTARY

National Magazine Award (Ellie) for Video: Livingston Award for Young Journalists, Finalist: Shane David Corn’s 47 percent story Bauer’s “No Way Out”

National Magazine Award nomination for Feature Writing: Maggies (Western Publishing Association) Best Mac McClelland’s “I Was a Warehouse Wage Slave” Regularly Featured Web, eNewsletter or Digital Edition Column/Consumer: Kiera Butler’s National Magazine Award nomination for Multimedia: “Econundrums” Data journalism and graphics Maggies (Western Publishing Association) Best Single National Magazine Award nomination for “The journalism they prosecute General Editorial Enhanced Photo or Illustration: Dale Stephanos’s Excellence, Print “Occupied Washington” DAVID CARR, NEW YORK TIMES George Polk Award for political reporting: Maggies (Western Publishing Association) Best Web is taken seriously.” – David Corn for the 47 percent story Publication Blog: Tom Philpott’s “Food for Thought” Society of Professional Journalism Award for Northern blog California, Commentary: Monika Bauerlein’s and Clara Maggies (Western Publishing Association), Best Web, Jeffery’s “Editor’s Notes” eNewsletter or Digital Edition Article: David Corn’s Society of Professional Journalism Award for Northern 47 percent story California, Outstanding New Journalist: Andy Kroll Molly National Journalism Prize, Finalist: Mac “Muscular investigative Society of Professional Journalism Award for Northern McClelland’s “Shelf Lives” California, Feature Storytelling: Mac McClelland’s Molly National Journalism Prize, Honorable Mention: — THE UK’S INDEPENDENT “Shelf Lives” Shane Bauer’s “No Way Out” journalism.” Society of Publication Designers Award: National Council on Crime and Delinquency’s Media for a Steve Brodner’s “Follow the Dark Money” illustration Just Society Award: Shane Bauer’s “No Way Out”

Society of Professional Journalists Sigma Delta Chi National Council on Crime and Delinquency’s Media for Awards: “America Under the Gun: A Special a Just Society Award: James Ridgeway’s “The Other “Mother Jones has been punching Report on the Rise of Mass Shootings” Death Sentence” Park Center for Independent Media Izzy Award: National Press Photographers Association’s Best above its weight in political 47 percent, “America Under the Gun,” and of Photography, Magazine Illustrative Story: Mark coverage. dark money Murrmann’s “” photo reporting for years” — SYDNEY MORNING HERALD John Jay College/H.F. Guggenheim Prize for Excellence in Planned Parenthood Federation of America Maggie Criminal Justice Reporting: Shane Bauer’s “No Way Out” Award, Print/Online Reporting: Kate Sheppard’s clinics- James Aronson Award: Shane Bauer’s “No Way Out” in-peril series

HIllman Prize for Magazine Journalism Sidney Award: Shane Bauer’s “No Way Out”

24 mother jones annual report 2012 25 DRIVING SUCCESS AT SCALE Mother Jones is a multiplatform news organization capable of telling stories and engaging audi- SOCIAL FOOTPRINT ences across a variety of media. No one could have predicted a decade ago that our biggest story of Mother Jones was an early adopter of social media, and we’re continuing to reap the rewards of this investment. 2012 would be driven by video. As both content delivery and consumption methods evolve, we’ve On a daily basis, we use multiple social networks to share our reporting and to more deeply interact with our stayed ahead of the curve and expanded our footprint by reaching audiences in new places and in audience of 1 million followers and counting. increasingly innovative ways.

131,000 202,000 775,000

Email Mobile Website Print 221,000 subscribers 5.9 203,000 million 30.5 million subscribers unique unique PARTNERSHIPS with other media organizations ing from war-torn Libya to Coptic Christians in Egypt visitors visitors allow us to cross-promote our material, attract new and more. You can see a sample of the kind of work and diverse readers, and have access to varied forms that’s coming out of our collaboration with Magnum’s of content. For example, the Climate Desk maximizes photojournalists on pages 20 and 21 of this report. the impact and reach of our and our partners’ climate Additionally, Acme Publishing Services—a project of reporting. In 2012, we announced a partnership with the Foundation for National Progress created in 2011 the Magnum Foundation, a nonprofit organization with the goal of leveraging our business expertise as dedicated to supporting the production of engaged, MULTIPLATFORM MULTICHANNEL a media organization to provide consulting to pub- independent documentary photography, to share Long-form, middle-form, iterative reporting. Videos, Equally important as how we tell a story is where lishing companies of all types and sizes—continued extraordinary photo essays with our readers. Over the 140 characters, photographs, charts, interactives. we tell it. From a bimonthly print magazine, Mother to grow in 2012. What started as a side project has de- course of the year, the partnership brought Mother While in-depth investigative pieces will always have Jones today is a nimble news outlet capable of reach- veloped into a bona fide business unit with a growing Jones readers photography documenting stories rang- a home at Mother Jones, today’s consumer is getting ing an audience in print, through our website, on client list and nearly $500,000 in billings annually. news and information every which way. mobile phones, on Kindle and tablets, via We’re increasingly telling our stories email newsletters, and on social media. across a wide variety of formats: videos, Mother Jones experienced a record-break- photo essays, charts, explainers, lists, in- ing year of growth in 2012 across all of teractives, maps, and more. We took mul- these platforms. 2011 2012 2011 2012 2011 2012 2011 2012 web traffic unique visitors digital traffic from tiform narrative to new heights in 2012, grew 41% increased 35% advertising mobile devices as 7 of our 10 most-viewed stories had revenue more than 2012 Pageviews: 2012 Unique increased 35% doubled 98 Million Visitors: some form of innovative or interactive 30.5 Million 2012 Digital 2012 Mobile component to them. Ad Revenue: Traffic: $1,127,000 16 Million

26 mother jones annual report 2012 27 GROWING AN AUDIENCE TOP 10 COUNTRIES OF VISITORS TO MOTHERJONES.COM IN 2012

Over the last several years, Mother Jones has experienced tremendous growth in readership. This trend continued in 2012 with the majority of readers to MotherJones. canada 2.4m sweden: 156k com being first-time visitors. While the 47 percent story united kingdom 1.3m brought the largest-ever daily spike to our site, we netherlands: 198k germany: 427k sustained higher levels of traffic from then on. Overall, france: 239k 2012 was our highest traffic year ever with98 million united states 47m pageviews and over 30 million unique visitors coming from around the world. india: 178k

7 YEARS OF GROWTH: 2006 VS. 2012

100000000 20000000400000006000000080000000 1000000 20000002500000300000035000004000000 500000 1500000

0 0 australia: 673k 24,830,000 360,000 98,000,000 3,700,000 new zealand: 147k Annual pageviews were almost 4 Monthly uniques were up tenfold times higher in 2012 Returning 46% New NEW VS. RETURNING VISITORS TO 54% MOTHERJONES.COM IN 2012 1000000012000000 1000000 3000000 4000000 5000000 2000000400000060000008000000

0 0 1,190,000 9,700,000 4,865,910 11,600,000 AN AUDIENCE ON THE GO Driving a 4x increase in total monthly A 20% increase in annual budget A growing number of visitors in 2012 came to Mother Jones via mobile devices like smartphones and tablets. readers across all platforms Total Number of Mobile Pageviews in 2012: 15.85 Million

28 mother jones annual report 2012 29 MOTHER JONES STAFF

Executive Team: Mac McClelland MotherJones.com: Public Affairs: BEN BAGDIKIAN FELLOWSHIP PROGRAM: Reporter Madeleine Buckingham Robert Wise Elizabeth Gettelman President and CEO Julia Whitty Online Technology Director Public Affairs Director Hamed Aleaziz Ryan Jacobs Environmental Correspondent Steven Katz Samuel Baldwin Jacques P. Hebert Alyssa Battistoni Siddhartha Mahanta Publisher Washington Bureau: Online Editor Public Affairs Manager Sydney Brownstone Zaineb Mohammed Monika Bauerlein David Corn Benjamin Breedlove Advertising: Maggie Caldwell Samantha Oltman Co-Editor Web Developer Bureau Chief Khary Brown Jialu Chen Deanna Pan Clara Jeffery Daniel Schulman Celine Nadeau Integrated Ad Director Co-Editor Web Developer Xian Chiang-Waren Nicole Pasulka Senior Editor Brenden O’Hanlon Editorial: Nick Baumann Luke Smith Integrated Ad Sales Manager Maya Dusenbery Maggie Severns News Editor Web Developer Kiera Butler Emily Andrews Erika Eichelberger Asawin Suebsaeng Senior Editor Ben Wilhelm Integrated Ad Account Manager Adam Weinstein Azeen Ghorayshi Sarah Zhang Engagement Editor Web Developer Mark Follman Allan Welch Senior Editor James Ridgeway Young Kim Integrated Ad Rep Washington Correspondent Web Producer David Gilson Jeremy Lybarger Senior Editor Andrew Kroll Development: Marketing Manager Reporter Michael Mechanic Laurin Asdal Dylan Di Salvio Senior Editor Stephanie Mencimer Director of Development Systems Analyst Reporter Clinton Hendler Jahangir (Aziz) Dehkan Mitchell Grummon Managing Editor Timothy Murphy Major Gifts Officer Fellow/Market Research Assistant Reporter Tasneem Raja Emily Cozart Administration: Digital Interactive Editor Regional Director, Major Gifts Adam Serwer Myna Chiem Reporter Madeline Oatman Stephanie Green Controller Research Editor Development Manager Kate Sheppard Kevin Medford Reporter Ian Gordon Allison Stelly Business Director Copy Editor Program Coordinator Dana Liebelson Cathy Rodgers Writing Fellow Brett Brownell Membership: Business Operations Specialist Multimedia Producer Art and Production: Kevin Walter Emma R Logan Jaeah Lee Tim J Luddy Vice President, Strategy and Business Director of Human Resources and Editorial Coordinator/Associate Interactive Creative Director Development Administration Producer Carolyn Perot Amber Hewins Lynnea Wool Hannah Levintova Art Director Associate Publisher Accounting & HR Coordinator Senior Fellow/Editorial Coordinator Mark Murrmann Peter Meredith Edward Homich Kevin Drum Photo Editor Director of Online Marketing & Giving IT Director Political Blogger Climate Desk: Betty Russell Ross Montgomery Tom Philpott Circulation Director IT Technician Food & Agriculture Correspondent James West Producer Shelley Shames Shahrzad Makaremi Gavin Aronsen Fulfillment Manager Receptionist Reporter Tim McDonnell Senior Fellow/ Associate Producer Angela Sundstrom Emily Rollins Josh Harkinson Audience Development Manager Receptionist Reporter Manufacturing and Distribution: Bonnie Allen Claudia Smukler Membership Coordinator Production Director 30 mother jones annual report 2012 31 MOTHER JONES BOARD THE MARY HARRIS JONES LEGACY SOCIETY THANK YOU TO OUR 2012 DONORS

The following pages report on donors to Mother Jones who made a gift of $250 or higher during 2012. Although there isn’t room to include all of the nearly 39,000 people who made a contribution to Mother Jones last year, we’re Harriett Balkind Anonymous (2) Alice Lazerowitz immensely grateful to each and every supporter! Thank you! Harriet Barlow Harriet S. Barlow Holger Lerche Monika Bauerlein M. E. Barton Elizabeth Marcus PUBLISHER’S CIRCLE $10,000+ Kenneth Pelletier NATIONAL AFFAIRS COUNCIL Nick Baumann Gene Birmingham Anita Martin Gore $5,000-$9,999 Laurene Powell Jobs Madeleine Buckingham Joan Catherine Braun John J. McLean Anonymous (3) Nicole Augenti Susan and Nicholas Pritzker Jane Butcher Neva Bright Sara Meric 11th Hour Project Sallie Bingham Puffin Foundation Andre Carothers Bobby Brown Robert Morrison Janis Adams and John Lyons Peter K. Buckley Diane Filippi John Howard Bryson Herbert W. Neil Barbara Bosson Quixote Foundation Franklin Conklin Foundation Sara Frankel Edward and Lois Buckner James Nelson Joseph Brandt Paula Rantz Cheryl Forte David Glassco Jane W. Butcher Joel Nigg The Susie Tompkins Buell Fund of Amy Rao and Harry Plant Steve and Midge Carstensen Glenn Norris the Marin Community Foundation Louise and Jim Frankel Erik Hanisch Abby Rockefeller Jane W. Butcher Benito and Frances C. Gaguine Frank H. Carter Beverly Brazier Noun & Bob Noun Rockefeller Philanthropic Advisors Adam Hochschild Foundation Andre S. Carothers E. A. Chivington B. J. Novitski Roddick Foundation Clara Jeffery Nicole and Bill Galipeau Paul Colebrook Sally O’Connoll The Colombe Foundation Rosenthal Family Foundation Steven Katz Linda Gelfond Norman Dessel Nora Olgyay Craigslist Charitable Fund Kim Keller San Francisco Foundation Max and Anna Levinson Eva Dienel Hilary E. Perkins Susan Crothers-Gee and Bill Gee Rick Melcher Lilli Scheye and Norman Shapiro Foundation Farvue Foundation Karen Eschenbach Goldwina Nelson Phillips Howard Shapiro Foundation Hope Morrissett Sarah Lutz FJC Charlotts Flounder Christina Platt Schooner Foundation Carolyn Mugar Kadima Foundation Peter Flom Greater Kansas City Geneva Folsom Thomas E. Rosenbaum Schumann Center for Media and Jon Pageler Foundation Gruber Family Katz Family Foundation Democracy Cheryl Forté Lois Rowley Foundation Ken Pelletier Robert and Betty Klausner B. and M. Gerotwol Robert L. Schafer Adolph Segal The Irving Harris Foundation Susan Pritzker Michael and Roxanne Klein John Gordon Adolph Segal Dianne Shumaker Margaret and Edmond Kavounas Kate Sheppard Deborah and Edward Kleinow Martin Russell Hamelin Thom Speidel The Ted Snowdon Foundation David and Anita Keller Family Kevin Simmons Chauncey and Marion D. Gerald Hansen Virgil L. Swango Foundation Nancy Stephens and Rick Rosenthal Phil Straus McCormick Family Foundation Helen Honeck Rose Volkman Jeanie and Murray Kilgour Philip and Lynn Straus Foundation McKay Foundation Harold Householder Pat Ward Lannan Foundation Philip Straus Peter McKillop and Juliet Hindell David Hunt Cynthia Warner Carolyn Mugar Surdna Foundation, Inc. Gail Jacobson Thomas Warner Patagonia Herbert W. Neil Judy Wise and Sheldon Baskin Marjorie Jasper Janice Wheelock Rachel Rosenblatt Sally O’Connell Mary Wohlford Foundation Cal Joy Dick Wood Marsha Soffer David Olsen David Wolf Dorothy Kent Elizabeth A. Wood Steven L. and Mary Swig Overbrook Foundation Jamie Rosenthal Wolf Charles Lane Marilyn Ruth Dudine Woodruff Mindy W. Uhrlaub Park Foundation Joan Lautenberger Thomson Von Stein

32 mother jones annual report 2012 33 LEADERSHIP GIFTS SOCIETY Doug Kreeger HELLRAISERS $500-$1,499 Laurie Cameron Charles T. Freeman Matt Johnson $1,500-$4,999 Eileen and Paul LeFort Anonymous (18) James Caya Janie Friend Lois Joseph Anonymous (7) Little Family Foundation T.Y. Alexander Elizabeth Colton Gisela Gamper Linda Judge Sarah Anderson Kerry Madigan Thomas Alkon William G. Coughlin Phillip Georgeau Roberta Kameda Joan and Jeff Aronson McKenzie River Gathering Fund Keith Alleman David and Vicki Cox Wayne Gersh Eugene Kapaloski Linda Bailey Jane and Dennis Meyer Leif Ancker Margaret Davis Kelly Gheen Kenneth Kee Bennett Family Foundation Wayne and Jan Mitchell Hilary Anderson Victoria De Goff Dave and Betsy Gifford Melissa Keene Gene Birmingham Robert A. Moeser Larry Anderson Rob Dekker Fred Golan David and Anita Keller Elspeth Grant Bobbs Debbie Montgomery Robert Anderson William G. Dempsey Phyllis Gold Caroline Kilbourne Scott Boughton Kenneth F. and Katharine B. Don Baker Christina Desser Lynda Goldberg Tom Kleewein Peter Boyer and Terry Gamble Boyer Mountcastle Harriet S. Barlow Sally De Witt John Gourley R. Beth Klopott Judd Brown Joel Nigg J. Barlow Larry D. Doores and Janet R. Wolfe Zadelle Krasow Greenblatt M. Knight Virginia Buccella Jon Pageler Richard Beattie Metka Dragos Lumina Greenway Mary F. and James W. Kriegshauser Marilyn Burns and Jeffrey Sellon Panta Rhea Foundation Had Beatty Nellie Droes Mark Greynolds Elise Kroeber Steve and Midge Carstensen Frances S. Petrocelli and Dr. Charles Wilson Kay Blackwell Jean Drum Melinda Griffith Charles Krumins Leah M. Day Ploughshares Fund Elizabeth K. Blatt Gloria Duday John F. Grim Helen P. Ladd David Dietel Quad/Graphics Suzanne Blue The Dudley Foundation Lee and Lulu Grodzins Laura Lakin Jason Duelge Rubblestone Foundation Robert Book Jack Edelman Ethan D. Grossman Anna Lappe Deirdre English Thomas M. Scruggs Hugh Brady Bert and Jo Ann Eder Thomas Hager Lucy and Ken Lehman Fieldstead & Company Laura B. and Robert F. Sillerman Jana Branch E. Bart Ekren Roger L. Hale Ira S. Leibin and Carmen Urquiza- Diane Filippi Leibin Kevin Dunlap Simmons Joan Catherine Braun Ann Ekstrom Thomas and Bryanne Hamill Sara L. Frankel Ellen Levy Sergei Smirnoff, Jr. Mellena Bridges Fanita English Mark Handschy David Gray Evangeline Lilly Jennifer and Ted Stanley Kathleen Brodine Karen Eschenbach Stacey Herzing Hobart G. Guion Harold Lunde James Wellman Galen F. Brooks Audrey A. Evans Ardeth Hines Nancy Hamilton Steven Lyons Herbert A. West Percy Browning Tom Fahres Donald Holloway Andrew and Mary Harris Eduardo J. Maglione John and Tish Winsor Edward and Lois Buckner Leo Farr Kristin Hull Derry Henderson Daniel C. Maguire Kelsey Wirth and Samuel Myers Dennis Buda Eliza Finkelstein and Alexis Laurent Lindsay Humpal James C. Hormel Jerome Markowitz Scott J. and Mavis G. Buginas Louis C. Fisher Mahendra Hundal Donna Katzin and Alan Altschuler George Martin Esq Bob Burnett and Kathy Barry Mary L. Fisher Andrew Hung Michael and Frances Kieschnick Kathy Martinez Andrew Butcher Bud and Mimi Frankel Lura C. Hutchinson Martin and Pamela Krasney John McCrillis Martha Freeland Eric Johnson

34 mother jones annual report 2012 35 HELLRAISERS (CONT.)

Gregor McElvogue Bonnie and Peter Reagan John and Adele Simmons Arnold Wihtol Teresa Austin Pamela Browne Nion McEvoy Joan Reals Liesel Simmons Michael Wilkins Ayco Charitable Foundation Virginia C. Browne Ira Mellman and Margaret Moench William Reed Julius Slazinski Andrea L. Williams Gregory F. Ball Richard Broyles Gerry Milliken Sinan Revell Louis Sloss Judd Williams Avelina Bardwell Rhoda Brubaker Edward P. Miner Ronald Leroy Richards John L. Smith Mateo Williford Bo Barker John J. Budin Marjorie Minot Judy Ringkvist Vivian B. Sodini Alicia and Mark Wittink P. L. Bayless Carl Bueti Andrew Mohr Victoria Riskin and David Rintels Edward Sornigian Guy Wolf Katherine S. Beale Isolde Cahill Christina Moraski Barbara A. Rogers Jonathan Speaker Stanley Woodward Carol Bean Bi Hoa Caldwell William Morrill Sievert and Brigitte Rohwer Rebecca Stallings John J. Word Richard Beazley Calvert Foundation Pratap Mukherjee Paul Romano Daniel Stein Polly Young Sean Belanga Eugene Campione Sandra L. Mullins Trude S. Roselle John and Augusta Stewart Val A. Zampedro Magnus Bennedsen Lynne Cantlay Elise W. Murray Sabbatino Family Funding Trust Jim Struve and Jeff Bell Charles Zimmer Raymond W. Bennett Judith H. Casale Marc A. Musick and Mary Rose Jane Saks Freda Sudrla David Berner Jeff Chanton Camillo K. Musumeci Bettylu and Paul Saltzman John Suttle MUCKRAKERS $250-$499 James S. Bissett Marianne Charnauskas Shirin Nash Sandbox Studio Darien and Rick Swig Anonymous (20) Robert Bisson Michael L. Charney Lee Neuman John Scanlan Yasser Taima Richard G. Abbott Ernest Black Kathleen Cheevers Barbara Norfleet Regina Schaffer David V. Taylor Lois Abraham Neil Blitstein Patricia Chesbro John J. O’Neill Joel and Diane Schatz Wayne Terrell Carol Achtman Terry S. Bogorad Jane Clark Linda Oster Jonathan Scheuer Keith Thobe Dwight Adams Gary Bohn Robert Clarke Marte Parham Sheila and David Schiferl John Thorup Ronald and Patricia Adler Mary Ann Bostwick Mary Clarkson and Bob Broom Richard Parsons Michele and Jay Schindler JoAnn Tredennick Mike Adolph David and Lupe Botello Mary M. Cleveland Jay C. Pattin Bill and Abby Schmelling Mary Vanderloop A. G. Alias Vicy E. Boyd Tom and Judith Cline John Pearson Jennifer Schuberth and John Urang Brenton VerPloeg L. T. Allamanno Nathaniel Boykin Dermot Clyne Bonnie Pedraza Roy L. Schweyer Arline Vogel W. Allison Woody Boynton J. Coates Theresa A. Perenich Olivia Sheckleton Fred Walter Marta Ames Lyman Brainerd Martin Cohen Hilary E. Perkins Robert and Nancy Sheets Jane Watson Richard Ames Amy Branaman N. and H. Cohen Roland H. Pesch and Kathleen A. Sandra Sheldon John Wedgewood William Anders Wally Brauer Patricia A. Collins Rosskoph William P. Sherman Jim and Mary White Frederick J. And Elizabeth A. Antosz David Brookbank Alison Conant Gretchen Pirasteh Kathryn Shields Jacquelin and Robert Apsler George Brooks Arlene Connolly Rudy and Alice Ramsey Cynthia D. Short J. Arthur Larry J. Brown Kathy Copeland David Rasmussen Martha Siebe Olivia Atcherson William Brown Margaret M. Coram

36 mother jones annual report 2012 37 MUCKRAKERS (CONT.)

Margaret Courtright Russ Ellis Eric George Diane Hatz Amanda Kaufman Barbara Lowrey Sarah Cross Josh Elmore B. and M. Gerotwol Robert A. and Leslie T. Hefner Stephen Kaufman James Lucot James B. Daniels James D. Emilio Rudy Gideon Michael Herfurth Herm Kauls Stewart Macaulay Dana Danielson Carl Entemann J. Gleason Richard and Marietta Herr Dale Keller Tom Maddox and Randy Clark Joseph Danna Richard Enzian Linda Gochfeld John Heyrman Matt Kelsch Louis Maglione Lynn Dash Wes Ernsberger Kenneth Goertz Nancy Heyser Roger and Doris Ketcham James T. Maguire Dolores Davidson Wynelle Evans Michael Goodhart Dennis Hill Mardi Kildebeck Jane Mallary Janet Davison Dimi Everette Dean Goodman and Ruth Gould-Goodman Bowman Hinckley James F. Kisela Timothy J. Maloney Christine Defontenay Melodie and Tim Feeley Anne Gordon and Andrew Garland Alice Hinson Frances Koncilja Dorothy Mancusi Jennifer DeGolia Harvey Fernbach Cherie Gorman Mike Hodgman Dale Kreider Tony Mangiafico John DeGozzaldi Adrienne Fields Grace Gosar Frederick G. Hoeptner Mary Krishnamurty Marianne Manilov James D’Emilio Jim Finnerty Janice R. and Raymond M. Grant Stephen Hofstatter Jessica Krukemyer Lynne C. Margolies Joseph F. Dietrick Ken Fischer John C. Gray Harold Honath Dave Kwinter Carina Martigani Betty J. Diggs Aleta Fisher Kenneth Greenstein Bret Huggins Russell La Claire Ursula B. Marvin Edward Dodge Dennis C. Fitzgerald Erica Greer Marion Hunt Joan Laabs Ted Mays Leona Doherty Martha Fleischman Phyllis Grummon Dave Hurd Judith Langer Last Birgitta B. McAlevey and Scott Schroeder V. Dohner Janine Flory Douglas D. Gullickson John Inman Lucille Lawless Margaret McCartney Gabriel Doman Scott Forman Marvin Habbinga Ted Isaac Stephen Lee Mary Beth McClure Donald Drescher Molly Forstall Melinda J. Halpert William Isecke Lisa Leshne Madalyn McCollom Duchesne Drew Candace France Geraldine Haluza Michael Jacobson Thomas Lessor Anne S. McCook Antonio D’Souza Elizabeth A. Franks Naomi C. Hample Kathleen James Robert Levering Joan McCullough Marylyn A. Dubes Evelyn Franson Janet Hanley Nigel Jaquiss Penny Levin Charles McDannald John Dudzik Charlie Freas Bruce Hann Andrea Johnson Jess and Mary Levine Michael McDonald Dennis Duffell M. Fulton Cheryl Harding Thomas Johnston Lee Liatsis Frank McFarland Paul Duke David Fung George E. Harding Chris Jones Michael H. Lilja Charles McGinley T. Dumas Jacquelyn Fuzell-Casey W. J. Harkinson Mary Juhl Kim London Lanny McGrew Susan Eidenschink Eugene Gabrych Agnes Harp Bruce Juppe S. Loofbourrow John J. McLean John Eklund Kathleen C. Gaige Bradley Harper Nancy Kader David Lopez David McMeans John Elder Patricia Gainey Jay Harris Linda Kamm Cynthia Lora Malcolm McMillen John Eldridge Maureen Gallagher Mark Harvey Catherine Kane Bonnie Lounsbury Terry McNearney Jacqueline Ellis Jonathan Gardner Margaret Hassett Niki Kantrowitz J. O. Love

38 mother jones annual report 2012 39 MUCKRAKERS (CONT.)

Sophia Melvin Martin and Bonnie Oberman N. Reshotko and P. B. Schechter Michael T. Seaman Michael Southwell Betty Wang William Merrill and Cindy William O’Dell Neil J. Rice Roland Peter Seger Swaminathan Srinivasan Richard Watts Kallstrom Linda Ogara Andrew Richard Irwin Selden Mark Stackhouse Marc Weiner Sara Mersha Gregory and Rebecca Ann Oldani Richard Ringler Philip Semas Keith Stanger Pete and Joan Wernick Katarina Mesarovich Don Osborne William Robb Karen Seriguchi Diana Stark H. West Robert Meyer Mike and Judy O’Shea Caroline M. Roberto David Shackleton Mike Stasik Willie West Laura Michalchyshyn Tim Palmer James E. Roberts Gabriela Shaw Glen O. Strand Hubert Whitlow Michael Michelz Errol Parish Maurice Roberts Judith Shaw John E. Struthers Douglas L. Williams Kelly Miles Jeffrey Park Mary Robinson Jennifer Shecter Jane Stutsman David Scofield Wilson David Miller and Barbara Naas Mary Parse William Robison Donald Shephard Daniel Suman J. M. Wilson George Millican Christine A. Paszkiet Elizabeth Rolph Bruce Shubert Mike Sutherland Ken Winterberger Karin Mitchell Dorab Patel Larry Roos Roy Shults Dale Talcott Yvette Winton Karen Moffat Nathan Paven Frank Roosevelt Don Shutty Jay Tate Helen B. Wise Claude Monnier Angier Peavy Edna C. Rossenas Cecile Silver Keith Taylor John Wiseman Vivian and Linda Moore Richard Perl Marcie Rothman Mark Silver Mary Tellinghuisen Brownie Work Sylvia Morafka Richard W. and Nancy Peters Harry Rowe Eileen Simon Allison Tepper Ann Yasuhara Theresa J. Morehouse Marlene Peterson Steve L. Rozman Mary Simon Tom Theis Mary Yoklavich William Morton Ronald Phelon Patricia Rundquist James Simons Norman Therkelson Michael Young Debra Mundinger Lawrence E. Phillips Stephen Sablack Victor Skorapa, Jr. Henry Tinsley S. L. Zenian Shirley G. Muney John C. Pierson Christopher Sacca Anthony Smith John Tollefsen Charles Zerweck Barbara Munford Christina Platt Sarah Salzberg Brian Smith Joseph Towle Jacylyn J. Murphy Lin Polito Mina Samuels Hal Smith and Susan McLane Betty M. Tudor Lois Myers Ginger Puglia Steven R. Sarafolean Sheila Smith and Edwin T. Crego Jane Turner Richard Myers Jane Rahn Toby Schadt John Snyder Helen Hill Updike Zachary Nauth David Raybin Helen Schafer Naomi Sobel Roger O. Vaagen William Nelson John R. Reay Mary Schlegel Leslie Sole Betty Vaught Edward Nikkola Doris Reed Frank and Karen Schneider Samuel G. Solitt Mary Von Alt Lynn Nissen Mildred Reed Gail and Jonathan Schorsch Anastasia Solomita Jenny Wadman June B. Noack Elizabeth Reese Chris Schraw Robert Soper Raymond Wager John H. Noel Margery Reich A. Roxanne Scott Deborah Sorin Ruth H. Walker Eileen Norrington John W. Reiser William Scott Jim Sosa Tamara M. Walker

40mother jones annual report 2012 41 FINANCIALS

2012 was a banner year for Mother Jones. Growth in attention and traffic—combined with successful fundraising as we committed major resources to covering the 2012 election cycle—led to gross revenues of more than $11.9 million, the highest in Mother Jones’ history. At the same time, we were able to closely manage our expenses so that we 1% 1% ended the year in the black. 3% You may notice that Mother Jones’ liabilities seem to be much larger than our assets. Here’s why: Even though you’ve already TOTAL REVENUES AND SUPPORT paid your money for a magazine subscription, we can’t actually count that money as revenue until we send you a copy of the Grants and contributions $5,503,157 46% Membership $3,635,466 31% magazine. Until that happens, we carry that promise to fulfill your subscription as a liability on our balance sheet. That’s why 0.2% 13% Single issue sales $384,003 3% our liabilities look so big: It’s our pledge to deliver you each and every issue of Mother Jones you’ve paid for. 2% List rentals $280,392 2% 2% 3% Royalties $18,146 0.2% Advertising $1,561,356 13% ASSETS 46% Acme $357,855 3% Sponsored projects $122,453 1% 9% current assets: Cash and cash equivalents $424,390 22% 31% Other $77,963 1% 22% Accounts receivable $946,643 50% Total Support, Revenue, 9% Contributions receivable $154,760 8% and Classifications $11,940,791 100% Prepaid expenses $143,541 9% 8% Total Current Assets $1,669,334 90% Fixed assets (net of depreciation) $167,764 9% Other assets $42,070 2% EXPENSES Total Assets $1,879,168 100% program activities: Membership $2,435,533 21% 50% Public affairs $383,148 3% Research and editorial $4,641,669 41% LIABILITIES AND NET ASSETS Manufacturing and distribution, print $852,200 7% current liabilities: 41% 7% MotherJones.com $858,776 8% Line of credit 0% Sponsored projects $241,066 2% Accounts Payable 23% 3% 10% Accrued Expenses 20% 8% Total Program 5% Current portion of notes payable 0.2% Activities $9,412,392 82% Current portion of deferred 2% supporting services: subscription revenue 42% 23% 21% Acme $386,070 4% Notes payable, net 0% 4% Development $768,326 7% Deferred rent 5% 7% Advertising sales $713,530 6% Deferred subscription revenue net 10% 6% General and administrative $148,377 1% Total Liabilities $2,913,940 100% Total supporting services $2,016,303 18% 20% 1% 42% NET ASSETS (DEFICIT) Total expenses $11,428,695 100%

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Temporarily restricted $747,496 Change in net assets (deficit) $512,096.00 Net assets $(1,034,772) Beginning net assets (deficit) $(1,546,868) 0.2% Total Liabilities and Net Assets (Deficit) $1,879,168 Ending net assets (deficit) $(1,034,772)

42 mother jones annual report 2012 43 HOW YOU CAN HELP

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