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The New Media Leader in the Bay Area

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The New Media Leader in the Bay Area Now the largest and most diverse network of newspapers in the Bay Area, the Bay Area News Group delivers the best local and regional news and information products and services in the market. With a footprint that covers all or part of six Bay Area counties—populated by more than 5 million people with total buying power of more than $117 billion—our group of unique products offers the best advertising opportunities available. Throughout the lineup of the Bay Area News Group each publication delivers award-winning quality and boasts loyal readership. THE NEW MEDIA LEADER IN THE BAY AREA San Jose Mercury News Contra Costa Times West County Times East County Times San Ramon Valley Times The Valley Times Oakland Tribune (Oakland) Alameda Times-Star (Alameda) Tri-Valley Herald (Pleasanton) Marin Independent Journal (Marin) The Daily Review (Hayward) The Argus (Fremont) San Mateo County Times Times-Herald (Vallejo) Vacaville Reporter (Vacaville) Several local weeklies and niche publications round out the impressive portfolio of Bay Area News Group products. THE BEST COVERAGE OF THE SAN FRANCISCO BAY AREA The Bay Area News Group Covers all of the area surrounding San Francisco and delivers to the suburban residents and consumers that make this market what it is. These publications work, whether separately or in a combined buy, to help advertisers reach their specifi c audience with the least amount of wasted impressions. ,%'%.$ (IGHWAY&REEWAY -AJOR3TREETS2OADS #OUNTYBOUNDARY "!24LINESTATION SANTA CLARA CO. .EWSPAPER-ARKET THE MOST CIRCULATION AND READERSHIP IN THE BAY AREA TOTAL CIRCULATION: San Jose Mercury News CIRCULATION: 653,624 Daily 678,086 Sunday 235,790 Daily 257,414 Sunday TOTAL READERSHIP: READERSHIP: 1,735,500 Daily 1,727,300 Sunday 672,400 Daily 718,000 Sunday Contra Costa Times West County Times (Central Contra Costa) CIRCULATION: CIRCULATION: 25,029 Daily 23,863 Sunday 67,464 Daily 69,207 Sunday READERSHIP: READERSHIP: 79,400 Daily 76,300 Sunday 153,200 Daily 146,800 Sunday Tri-Valley Herald East County Times (includes San Joaquin Herald) CIRCULATION: CIRCULATION: 31,895 Daily 39,162 Sunday 35,436 Daily 34,739 Sunday READERSHIP: READERSHIP: 104,400 Daily 96,600 Sunday 63,000 Daily 66,700 Sunday The Valley Times/ Oakland Tribune/ San Ramon Valley Times Alameda Times-Star CIRCULATION: CIRCULATION: 43,123 Daily 46,065 Sunday 52,459 Daily 47,113 Sunday READERSHIP: READERSHIP: 69,400 Daily 59,600 Sunday 183,700 Daily 159,500 Sunday Marin Independent Journal The Daily Review (Hayward) CIRCULATION: CIRCULATION: 36,205 Daily 36,452 Sunday 32,574 Daily 32,932 Sunday READERSHIP: READERSHIP: 95,400 Daily 87,200 Sunday 89,800 Daily 89,200 Sunday The Argus (Fremont) San Mateo County Times CIRCULATION: CIRCULATION: 27,631 Daily 27,391 Sunday 30,692 Daily 26,391 Sunday READERSHIP: READERSHIP: 68,300 Daily 64,000 Sunday 90,100 Daily 70,900 Sunday Vallejo Times-Herald Vacaville Reporter CIRCULATION: CIRCULATION: 17,744 Daily 18,315 Sunday 17,582 Daily 19,042 Sunday READERSHIP: READERSHIP: 60,300 Daily 57,100 Sunday 61,500 Daily 74,800 Sunday Source: Circulation—ABC Audits, Sept. 2006; Readership—Gallup 2006 Updated 10/1/07 BAY AREA NEWS GROUP–EAST BAY COVERS THE BAY AREA’S MOST POPULOUS REGION FAR BETTER THAN THE SAN FRANCISCO CHRONICLE! Representing 35.2% of the total Bay Area population and The bayshore region of Alameda County—the area from Albany/ 34.7% of retail sales, the East Bay is clearly a vital region in Berkeley to Fremont—also contains many valuable communities the San Francisco Bay Area. Many advertisers overlook the East for advertisers, and the best way to reach them is with the Bay Bay, lured by the lore of the big city newspaper—The Chronicle. In Area News Group–East Bay. While the Chronicle circulates 62,460 reality, today’s East Bay newspaper reader, by and large, chooses copies Daily and 68,467 Sunday in Alameda County bayshore the locally focused news and information provided by the Bay Area cities, the Bay Area News Group publications are delivered to News Group–East Bay publications. Even in areas, like the Contra 107,916 homes Daily and 106,796 Sunday in that area . Our Costa Times Market, where the Chronicle has made a concerted newspapers not only dominate in sheer numbers in the East Bay, effort to gain circulation, Bay Area News Group publications but they give advertisers the ability to target select cities and maintain a solid advantage. regions with much less wasted reach. EAST BAY NEWSPAPER MARKET COVERAGE PERCENT OF AREA COVERED (OHU=Occupied Housing Unit) EAST BAY NEWSPAPER CIRCULATION TOTALS BAY AREA NEWS GROUP 313,761 Daily 321,777 Sunday S.F. CHRONICLE 113,090 Daily 128,045 Sunday CONTRA COSTA TIMES MARKET (156,138 OHUs) BANG-East Bay Daily WEST COUNTY TIMES MARKET S.F. Chronicle Daily (98,945 OHUs) BANG-East Bay Sunday S.F. Chronicle Sunday 49.3% EAST COUNTY TIMES MARKET (93,709 OHUs) OAKLAND TRIBUNE MARKET (226,997 OHUs) 59.3% 63.5% TRI-VALLEY MARKET* (109,177 OHUs) DAILY REVIEW MARKET (119,817 OHUs) THE ARGUS MARKET (98,656 OHUs) SAN JOAQUIN HERALD MARKET (62,700 OHUs) Sources: Circulation—ABC Audits for 12 months ending Sept. 2006; Bay Area Data—Claritas 2006 *Tri-Valley Market is served by the Tri-Valley Herald & San Ramon Valley/The Valley Times.
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