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Home , Discovery Channel, Euronews, Eurosport, Eurosport 2, Travel Channel

DISCOVERY NETWORKS AT A GLANCE OUR PROMISE OUR VALUES:

QUALITY EMOTION INNOVATION UNITY

Highest standard programming Captivating and dramatic Do it first or do it different We bring people together

OUR MISSION: OUR CONTENT: • Providing the highest quality non-fiction content, services • Immersive & thrilling content and products that entertain, engage and enlighten, • Inspirational talent: the best explorers, scientists, or pushing the boundaries of human experience. athletes in the world • We are a purpose driven company who want to make a • Diversity: more sports than any other channel on ES, and difference in people’s lives. enough genres to satisfying a broad audience’s curiosity, from science and engineering to adventure and motoring

2 SUPERFAN S Discovery’s commitment to satisfying curiosity has led to the creation of a wealth of content that continually informs, surprises and excites our audience- reaching them on a deeper emotional level than many other channels Our audience engages with Discovery’s Network of channels more than any other international channel

They are ‘SUPERFANS’! OUR GLOBAL SCALE

Discovery Reaching 2.9 billion 53 network 189 international HD Communications is cumulative subscribers entertainment brands markets – a leading the world’s #1 in 224 countries and and more than 210 provider outside of pay TV territories worldwide TV the US programmer networks

45 of 221 million 600 hours of original Over 1Bn customized Facebook Fans online video, 300M pageviews programming monthly streams per month

DISCOVERY CHANNEL- GLOBAL & REGIONAL OVERVIEW

US EMEA

Household distribution: 96M Household distribution: 108M Average monthly reach: 95M Average monthly reach: 87M Average primetime reach: Average primetime reach: 1.2M 497k HOUSEHOLD DISTRIBUTION 474m

AVERAGE MONTHLY REACH 357m LATAM AVERAGE Household distribution: 61M PRIMETIME Average monthly reach: 46M Average primetime reach: AUDIENCE 262k 2.2m APAC Household distribution: 209M Average monthly reach: 129M Average primetime reach: 290k

Household Distribution: HouseholdHousehold Distribution: Distribution:  474m  474m 474m Average monthly reach: AverageAverage monthly monthly reach: reach:  357m  357m 357m Average primetime audience: AverageAverage primetime primetime audience: audience:  2.2m  2.2m 2.2m

6 TRAVEL & TOURISM: KEY AUDIENCES (1) Discovery is the #1 factual channel among key travel audiences

Premium class flyers 1 Frequent Flyers2 Frequent hotel visitors3 Luxury holiday travellers4 Top 20: Weekly Reach (%) Top 20: Weekly Reach (%) Top 20: Weekly Reach (%) Top 20: Weekly Reach (%)

Eurosport 25% 26% Eurosport 24% Eurosport 23% Discovery % National Geographic 26% 21% Discovery Channel 20% National Geographic 24% Discovery Channel 25% National Geographic 20% MTV 20% MTV 23% MTV 23% MTV 19% National Geographic 19% News 20% CNN 22% CNN 17% CNN 18% CNN 20% 21% Sky News 16% Sky News 18% BBC World News 16% BBC World News 17% 13% BBC World News 13% History 14% History 15% BBC World News 12% euronews 13% 14% euronews 15% History 12% History 12% euronews 14% Eurosport 2 14% Eurosport 2 12% Eurosport 2 12% 11% Nat Geo Wild 11% TLC/Real Time 9% TLC/Real Time 9% TLC/Real Time 10% TLC/Real Time 10% Nat Geo Wild 8% Nat Geo Wild 8% CNBC 8% CNBC 9% 6% CNBC 6% Bloomberg TV 8% Bloomberg TV 8% CNBC 5% Bloomberg TV 6% Travel Channel 7% Travel Channel 8% Bloomberg TV 5% Travel Channel 5% TV 5 Monde 5% TV 5 Monde 6% TV 5 Monde 4% TV 5 Monde 5% 24 5% Aljazeera English 5% 4% France 24 4% Aljazeera English 5% France 24 5% Aljazeera English 3% Aljazeera English 4% Fashion TV 5% Fashion TV 4% E! Entertainment 3% E! Entertainment 3% E! Entertainment 5% E! Entertainment 4% Fashion TV 3% Fashion TV 3%

0% 10% 20% 30% 0% 10% 20% 30% 0% 10% 20% 30% 0% 10% 20% 30%

Source: Ipsos Affluent Survey Europe 2015. Base: All 21 measured markets. Audience (universe): Affluent adults - 1Usual class of travel used last 2 years - First, OR Business/Club – business or private air-trips (7,901,000) 26+ return air-trips last 12 months (11,047,000). 3Hotel nights spent last 12 months – 11+ (29,435,000). 4Luxury items bought last 12 months: Holiday per person over €2,000 (13,078,000). 7 Channels: International, commercial channels.

TRAVEL & TOURISM: KEY AUDIENCES (2) Discovery is the #1 factual channel among key travel audiences

Travel services decision makers2 Frequent Flyer (for business)3 Premium class flyer (for business)4 Top 20: Weekly Reach (%) Top 20: Weekly Reach (%) Top 20: Weekly Reach (%)

Eurosport 28% Eurosport 29% Eurosport 26% Discovery Channel 25% National Geographic 28% Discovery Channel 25% National Geographic 24% Discovery Channel 27% National Geographic 25% Sky News 23% MTV 26% MTV 24% CNN 23% CNN 24% Sky News 22% MTV 23% Sky News 23% CNN 20% BBC World News 18% BBC World News 20% BBC World News 16% euronews 16% euronews 19% History 15% History 15% History 18% euronews 15% Eurosport 2 14% Eurosport 2 16% Eurosport 2 15% Nat Geo Wild 11% Nat Geo Wild 13% Nat Geo Wild 12% Bloomberg TV 10% TLC/Real Time 11% TLC/Real Time 11% CNBC 9% CNBC 11% Bloomberg TV 9% TLC/Real Time 9% Bloomberg TV 11% CNBC 9% Travel Channel 7% Travel Channel 8% Travel Channel 7% Aljazeera English 6% Aljazeera English 7% TV 5 Monde 6% France 24 5% TV 5 Monde 7% France 24 5% TV 5 Monde 5% France 24 6% Aljazeera English 5% E! Entertainment 4% Fashion TV 5% E! Entertainment 5% Fashion TV 4% E! Entertainment 5% Fashion TV 5%

0% 10% 20% 30% 0% 10% 20% 30% 0% 10% 20% 30%

Source: Ipsos Affluent Survey Europe 2015. Base: All 21 measured markets. Audience (universe): Affluent adults - 1C-Suite Executives/directors (2,674,000). 2Authorise, OR specify purchases - Travel services (3,671,000), 36+ return air-trips last 12 months BUSINESS (4,770,000). 4Usual class of travel used last 2 years - First, OR Business/Club – Business air-trips (6,364,000). 8 Channels: International, commercial channels. TRAVEL & TOURISM: TYPES OF HOLIDAY Discovery Channel viewers show positive affinity to all types of holiday

Type of holiday taken in the last 12 months Discovery Channel viewers vs. total affluent universe (Index: 100 = average).

Active sports 160 Winter sun Cruise 150 140 130 Winter sports Cultural/educational/escorted tour 120 110 100 90 Walking/countryside 80 Ecotourism 70 60

Theme parks Long stay/Backpacking

Summer sun/beach Safari/trekking/adventure

Index (universe avg.) Spa holidays Self-Drive touring

Short city break Discovery Channel viewers

Source: Ipsos Affluent Survey Europe 2015. Base: All 21 measured markets. Audience (universe): Affluent adults who have watched Discovery Channel in the last week – (10,166,000). 9 9 Channels: International, commercial channels. DISCOVERY CHANNEL VIEWERS Profile - Travel Destinations

1. 2. Czech Rep. (Index 151) (Index 142)

Discovery Channel 3. Tunisia 4. Kenya viewers are particularly (Index 141) (Index 139) likely to visit the following destinations in 5. Mexico 6. the next 12 months: (Index 137) (Index 134)

7. Israel 8. Singapore (Index 131) (Index 131)

9. Jamaica 9. Dubai-UAE (Index 130) (Index 130)

Source: EMS Europe 2015. Base: All measured markets (21 markets); affluent adults. 10 Target audience (universe size): Weekly Discovery Channel viewers (11,232,000). BULGARIA TOURISM Campaign Overview

• Activity ran in 3 waves from March until October 2015

• Broadcasting 7,320 spots across 23 separate feeds covering 122 countries in EMEA

• The campaign achieved almost 113 million impacts, reaching 34 Million adults 3.3 times on average

• That equates to roughly 11% of adults across the entire EMEA region

Source: Local TAM data. Channels: Discovery Channel (all markets except ). DMAX (Germany only). Discovery World (Italy only). ( only). Demo: Adults 18+ Base: National (pay TV households for South Africa). 11 Base Period: Mar-May 2015. .