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Viessmann Fis Nordic Combined World Cup 2019/20

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Viessmann Fis Nordic Combined World Cup 2019/20 VIESSMANN FIS NORDIC COMBINED WORLD CUP 2019/20 TV Media Evaluation – Event Summary Expertise by Nielsen Sports Your contacts: Alexander Karduck, Markus Kreile CopyrightNielsen The©2020 Company. Confidentialand proprietary. INTRODUCTION STUDY BRIEF SPONSORS Audi, Viessmann ANALYSIS PERIOD 2019/20 Season EVENT Viessmann FIS Nordic Combined World Cup 2019/20 (M) MARKETS Austria, Finland, France, Germany, Italy, Japan, Norway, Russia, Switzerland, USA TV PROGRAMME TYPES Live, Delayed, Relive, Highlights, Sport Magazines, Magazines, News Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup | Adults 3+ | AUDIENCE SOURCES Estimations by Nielsen Sports CopyrightNielsen The©2020 Company. Confidentialand proprietary. TV Media Evaluation - FIS Nordic Combined World Cup 2019/20 2 MANAGEMENT SUMMARY CopyrightNielsen The©2020 Company. Confidentialand proprietary. GLOBAL OVERVIEW LIVE NON-LIVE FIS NORDIC COMBINED WC Cumulative Audience* 88,54 354,18 (M) 442,72 Broadcast Time 309:31:48 590:20:23 (hh:mm:ss) 899:52:11 Event Impressions 5.949,91 2.611,23 (M) 8.561,14 SPONSORSHIP ANALYSIS Visibility 231:04:13 544:23:06 (hh:mm:ss) 775:27:19 Sponsorship Impressions 5.471,35 1.870,45 (M) 7.341,80 QI Media Value 14.157.244 4.123.590 (€) 18.280.834 *Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/ Estimations by Nielsen Sports Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 4 KEY INSIGHTS CUMULATIVE AUDIENCE BROADCAST TIME • Decreased by 230M compared to • 899h of coverage means an increase by 2018/19, mainly due to -163M in almost 70h compared to 2018/19 with Germany. more coverage in Italy and Finland. • Still, Germany accounts for two thirds • Live coverage accounts for 34% of total of total numbers. broadcast time VISIBILITY SPONSORSHIP IMPRESSIONS • Combined, Audi and Viessmann were • Germany accounts for the majority of visible for over 775h. This is 60h more sponsorship impressions (66%). than in the previous season. • As in the previous season, Audi • Intermediate was the most visible tool accounts for approx. one third, for Audi (50h), the Platinum Circle for Viessmann for two thirds. Viessmann (81h). QI MEDIA VALUE • Audi and Viessmann together cumulate a total of € 18,3M in QI Media Value which represents a 23% decrease compared to the previous season. • Ramsau is the most valuable World Cup stage (2,8M), followed by Ruka (2,6M) and Seefeld (2,5M). Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 5 KEY INSIGHTS Broadcast Time (h) Audience (M)* Media Impact (M) 1.200 110.000 1.000 90.000 945 832 800 70.000 679 673 636 600 50.000 443 400 30.000 12.065 10.000 200 9.726 9.769 8.933 10.562 8.561 0 -10.000 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 YEAR-ON-YEAR DEVELOPMENT • Year-on-year development to some extent reflects the performance of German athletes as Germany is the key (TV) market for Nordic Combined. • Jarl Magnus Riiber could spark some excitement at home but just because of its population size, Norway cannot compensate for the negative trend in Germany. • Also, there were 5 competitions less compared to 2018/19 – both Otepää and Schonach had to be cancelled due to warm weather / lack of snow (not COVID-19 pandemic). *Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 6 MANAGEMENT SUMMARY Media Monitoring LIVE AUDIENCE BY VENUE (TOP 5) – CUMULATIVE AUDIENCE* MARKET RANKING – EVENT IMPRESSIONS (M) (M) BROADCASTS 13,81 13,34 Germany 5.622 411 12,86 12,10 9,20 Finland 1.230 331 Norway 628 351 Ramsau Seefeld Oberstdorf Trondheim Ruka Austria 586 281 Italy 234 177 • Ramsau is the top venue in terms of cumulative live audience, even beating Seefeld (staging the triple again). • In Norway, there was broader coverage from Ramsau than from Russia 137 185 Seefeld. In Germany, public broadcaster ZDF only aired 4 of the 6 jumpings/races in Seefeld live (and all 4 in Ramsau). France 56 124 • Apart from Ramsau, the top 5 show different venues compared to the previous season. Chaux-Neuve, for example, ranked top in 2018/19 as it substituted WCH host Seefeld for the triple but was Japan 40 40 not part of the World Cup calendar this season. • The country ranking in terms of media impact remains unchanged Switzerland 27 124 compared to 2018/19 – with one exception: Italy overtakes Russia as event impressions increase by 17% thanks to more coverage USA on Rai Sport. 1 3 *Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 7 MANAGEMENT SUMMARY Media Monitoring CHANNEL RANKING BY BROADCAST TIME (TOP 5) CHANNEL RANKING BY EVENT IMPRESSIONS (TOP 5) (hh:mm:ss) (M) Eurosport 2 DE 50:51:57 ARD (GER) 2.943,56 (AUT) Eurosport 2 RU 49:17:20 ZDF (GER) 2.324,43 (RUS) Eurosport 2 IT 48:55:09 YLE 2 (FIN) 1.065,11 (ITA) Eurosport 2 DE 40:00:56 NRK 1 (NOR) 577,84 (GER) Eurosport FI 39:00:47 ORF 1 (AUT) 544,24 (FIN) • Eurosport covers the first 10 spots in the channel ranking by WORLD CUP EVENT IMPRESSIONS TREND (M) broadcast time. Overall, it accounts for 72% of total coverage (and 7% of total media impact). 12.065 • Italian Rai Sport (39 hours) leads the table outside the Eurosport 9.769 10.562 network. 8.933 8.561 • The top 5 channels in terms of media impact remain unchanged compared to the previous season – only ARD and ZDF are swapping places. • Together, these 5 channels account for 87% of total media impact. • Considering that there were 5 competitions less than in 2018/19, ORF 1 is the only channel with an increasing average media impact per 2015/16 2016/17 2017/18 2018/19 2019/20 competition. Copyright ©2020 The Nielsen Company. Confidential and proprietary. 8 MEDIA MONITORING By Country Trend (Top 7 by Event Impressions 2019/20) BROADCAST TIME EVENT IMPRESSIONS CUMULATIVE AUDIENCE MEDIA IMPACT (hh:mm:ss) (M) (M) TREND 108:25:19 5.621,58 295,92 Germany 102:00:18 8.154,69 459,12 153:32:20 1.230,01 68,10 Finland 121:01:22 1.625,31 79,19 87:36:29 628,47 36,48 Norway 120:30:37 927,02 46,05 129:29:22 585,94 22,83 Austria 114:09:16 759,04 46,93 106:06:20 137,20 3,10 Russia 87:08:40 234,68 2,78 143:04:43 234,45 2,23 Italy 109:31:46 200,01 2,31 46:21:52 56,35 3,29 France 69:01:19 76,38 5,72 2019/20 2018/19 2019/20 2018/19 2019/20 2018/19 *Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports CopyrightNielsen The©2020 Company. Confidentialand proprietary. TV Media Evaluation - FIS Nordic Combined World Cup 2019/20 9 MEDIA MONITORING By Channel (Top 10) BROADCAST TIME EVENT IMPRESSIONS (hh:mm:ss) (M) Eurosport 2 DE (AUT) 74:01:55 ARD (GER) 2.944 Eurosport 2 RU (RUS) 68:07:33 ZDF (GER) 2.324 Eurosport 2 IT (ITA) 57:20:57 YLE 2 (FIN) 1.065 Eurosport 2 DE (GER) 56:42:12 NRK 1 (NOR) 578 Eurosport FI (FIN) 53:24:37 ORF 1 (AUT) 544 Eurosport 2 FI (FIN) 50:27:57 Eurosport DE (GER) 271 Eurosport IT (ITA) 46:21:57 Rai Sport (ITA) 176 Eurosport RU (RUS) 37:58:29 YLE 1 (FIN) 125 Eurosport NO (NOR) 35:56:40 Eurosport RU (RUS) 76 Rai Sport (ITA) 34:37:23 Eurosport 2 RU 60 57% OF 95% OF TOTAL TOTAL CopyrightNielsen The©2020 Company. Confidentialand proprietary. TV Media Evaluation - FIS Nordic Combined World Cup 2019/20 10 MEDIA MONITORING Coverage Trend by Week BROADCAST TIME (hh:mm:ss) 150:00:00 120:00:00 90:00:00 60:00:00 30:00:00 00:00:00 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12 EVENT IMPRESSIONS (M) 2.000 1.500 1.000 500 0 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12 CopyrightNielsen The©2020 Company. Confidentialand proprietary. TV Media Evaluation - FIS Nordic Combined World Cup 2019/20 11 MEDIA MONITORING Season Comparison by Event Impression One event more due to the WCH break in February 2019/20 4.111 2018/19 2.617 2.536 2.188 2.474 2.428 1.698 1.211 837 527 November December January February March CopyrightNielsen The©2020 Company. Confidentialand proprietary. TV Media Evaluation - FIS Nordic Combined World Cup 2019/20 12 Copyright ©2020 The Nielsen Company. Confidential and proprietary. METHODOLOGY TV MEDIA EVALUATION Media Monitoring MEDIA MONITORING TIME CODING interest in the sport in the broadcasting country. Media monitoring is the analysis of broadcast coverage Broadcast Time (BT) Important note: The result represents an approximation of the TV viewing potential. content. It involves the data coding of events, teams The Broadcast Time is the total duration of team, league and/or fixtures, which World Cup, etc. is reported on in or event coverage, without commercials. EVENT IMPRESSIONS the various programmes. It requires physical recording footage of the TV broadcast to execute. Actual Playing Time (APT) Event Impressions are a measure of media impact or rate This is the portion of Broadcast Time containing of audience delivery, event impressions relate the BROADCAST SCHEDULE AUDIT (BSA) competition footage only.
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