Title Goes Here and Here and Here

turning business into Value a strategic look on augmented insights with SAP Analytics

Iver van de Zand Vice President Solution Management Augmented BI Data & Analytics EVERYWHERE Global Digitization Data Sphere

175 Zetta-Bytes !!

▪ One Zetta-Byte equals a Trillion Gigabytes ▪ If you were able to store the entire Global Datasphere on DVDs, then you would have a stack of DVDs that could get you to the moon 23 times or circle Earth 222 times TB* PB THE DATA VALUE CHAIN

AMOUNT x QUALITY x USAGE = VALUE

TECHNOLOGIES

SAP HANA Cloud SAP Data Warehouse Cloud SAP Analytics Cloud Manage your data storage, federation, and End-to-end data warehouse in the cloud that Analytics technology – business intelligence run powerful applications with the power of combines data management processes with (BI), planning, and predictive analytics – in a SAP HANA in the cloud advanced analytics single solution

Amount Quality Usage

Market Perspective

36% CAGR

2.6% CAGR

BI market today New technologies New roles and Our Opportunity requirements Self-Service tools are quickly Embedded, augmented, and New market opportunities We see an opportunity to becoming commoditized and prescriptive analytics have created by new roles like the deliver a solution that enables while platforms and reporting emerged but are still in early Chief Data Officer, the the digital workforce, and are still considered valuable, stages increasing desire for privacy, where data-driven decision these capabilities do not drive and the need for corporate making is expected of purchasing decisions agility everyone.

SAP Analytics Cloud (SAC) has proven to be the right strategy and vision, with its stellar market growth. It is by no means to path forward

We will invest in on-premise, hybrid and reporting use cases to retain these on-premise customers, and guide them eventually to SAP Analytics Cloud when applicable.

4200+ 400% 122 Paying Customers Growth in license adoption Reference Customers

Over 900 Customers went live in 2019

AG Real Estate Vestas Delaware

Using augmented analytics to revitalize Delivering supply chain self-service reporting Provide transparency into project to upper customer‘s experience and increase revenue management.

“SAP Analytics Cloud is the strategic analytics platform for all SAP business applications moving forward.”

All Analytics, One Cloud- Powering the Intelligent Hybrid Analytics Augmented Analytics Innovations Based Platform Enterprise Suite Extend Analytics Vision SAP Analytics Cloud and SAP BusinessObjects Working Together

SAP Fieldglass Workforce Management

SAP C/4HANA Customer Experience

SAP S/4HANA Cloud Digital Core Interoperability with SAP SAP BusinessObjects BusinessObjects SAP SuccessFactors SAP Analytics Cloud People Engagement

SAP Ariba Spend Management

SAP Concur Move use cases Travel & Expense Management to the cloud

Enterprise Reporting Self-Service Analytics Augmented Analytics Historical Dynamic Intelligent Static & Linear Fast iterations Automated Top-down Distributed Predictive Costly

IT Analyst Information Workers Curated data models and Data & visualization Smart search and augmented insights for cost center managers, reports operationalized for the tools for self-service line managers, finance managers, category managers, branch enterprise storytelling managers, suppliers, customers, etc.

Data Democratization: Shifting insight to everyone

If you are looking to take advantage of the benefits of a cloud solution, SAP Analytics Cloud is the SAP Analytics Cloud strategic analytics platform for all SAP applications.

If you prefer to manage your applications on- premise, SAP BusinessObjects BI Suite is the best SAP BusinessObjects BI suite and most scalable enterprise reporting solution in the industry.

Many customers use both solutions side by side enabled thru interoperability SAP Analytics Cloud is Game Changing

SMART END-TO-END Augmented and smart capabilities One solution combining Business help you find the most valuable Intelligence, Planning and insights at the right moment Predictive Analytics to monitor, project and simulate

FAST & SECURE ENTERPRISE READY Live and governed connectivity Designed for seamless guarantees real-time data collaboration with others users access in a secure way and commenting at any moment

SAP HANA Cloud Services Strategy & Investments Strategy: don’t miss out on our SAP BI Statement of Direction Planned Innovations 2020/2021

Agile BI Data Preparation SAC embedded in all SAP Core Agile Data Modelling & Wrangling Applications capabilities for Business Users Deep embedding of SAC in S/4HANA, C/4HANA, Fieldglass, Ariba, Qualtrics etc.

Data Exploration Additional Hyperscaler Support Data Analyzer and Explorer enhancements to provide best in class Support of Azure, GCP, Alibaba analysis experience for BW and any other source

Enterprise Reporting Focus on Hybrid Scenarios Story scheduling, extended reporting Analytics Catalog, extended Universe capabilities, additional export functionality (e.g. connectivity, WebI connectivity to SAC, to PPT) Analysis for Office integration

Mobile Enterprise Readiness Great mobile experience with Search to Extending Content life cycle Insight, featured Content, alerts and mobile management (ACN), multilingual app for Android support, usage monitoring, API’s and SDK Planned Innovations 2020/2021

Predictive Live-Connectivity Calendar & Process Support Make use of Live Connections for for planning predictions in SAC (Smart Predict, Smart Process dependency support, Data Insights etc.) Locking & Story integration, mass user support, process monitoring

Commenting everywhere Planning specific Modeling Enabling commenting in all BI use cases Capabilities & enhancing with new widget Universal Model that better integrates to our LoBs and DWC, enhanced time dimension with week support & additional periods, attribute types Table & Data Entry for planning Extending Planning Optimized table for large data sets with Integrations faster and more flexible data entry Export to SAP BW, Export enhancements for S/4HANA & IBP, Extended integration of Smart Predict results in planning models

Planning specific – Advanced Office 365 Add-in Calculations Analyze & Plan with SAP Analytics Data Action automation via scheduling Cloud models in any Microsoft Office and multi actions, business functions, 365 version debugging, allocations, validations © 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL 26 Some recent & Upcoming innovations Analytics Catalog GA QRC Q2

• Not replacing Analytics Hub

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL 27 © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL 28 Some recent & Upcoming innovations Scheduling & Publishing GA QRC Q2

• Schedule Publications is only available on Cloud Foundry

• Customers get 5% of total number of users as Publications Per hour = More Users more Publications.

• A minimum of 1 publication per hour is available when the customer has a minimum of 25 SAC BI Licenses.

• Each single publication can be sent to every SAC user email available in the Tenant and for 3 Non SAC users per publication

• Concurrent sessions are counted as users

Customers No. of Licenses Number of Publications Per Hour (A) Number of Publications Per Day ( A X 24)

Customer A 25 1 24

Customer B 31 2 48

Customer C 100 5 120

Customer D 101 5 120

Customer E 110 6 144

Recent Innovations Product Plan Q3/2019 Q4/2019 Future Direction

Increase self-service analytics usage by removing constraints when manipulating data, and speeding up the Analytical process

▪ New workflow for loading and manipulating data from spreadsheets

▪ Data no longer stored as Star Schema in the back end

▪ Data held as a “Dataset”, single table

▪ New experience will be in QRC-Q3 (Wave12)

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL 33 © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL 34 PLANNED Some recent & Upcoming innovations SAP Analytics Cloud Reporting Planned QRC Q4

Pagination

▪ Content to support pagination (ex. Table)

▪ Repeated content

▪ Repeated group of widgets

Table

▪ Table to dynamically expand size (vertically)

▪ Repeat Table header

Precise Formatting and Position

• Absolute and relative positioning of widgets

SAP continues to invest into the on-premise BI Suite For customers who decide to manage applications on- premise, SAP BusinessObjects BI Suite is one of the best and BI 4.2 SP7 BOE maintenance extends most scalable enterprise reporting solutions in the industry. H1 2019 at least to 2027

BI 4.2 SP6 BI 4.3 GA H2 2018 H1 2020

Ready for the Future Enterprise Readiness Hybrid Analytics User Experience Simplification

Remove deprecated components, Enhanced scheduling & publishing Open the Core for the transition to State of the art Fiori-Design which Installation and deployment provide new capabilities and frameworks the Cloud. Strong investment into will help to increase adoption and integrate to the Intelligent Hybrid scenarios to help customers consistency Enterprise transition to the cloud SAP BusinessObjects BI 4.3 Extend Adoption Through Ease of Use

One Web Intelligence client ▪ One client for the web and desktop, for viewers and designers ▪ HTML5 (no Java required anymore), FIORI like ▪ Touch ready, Light menu bar (no double ribbon) + contextual widget ▪ New Formatting panel, with immediate result of contextual formatting actions ▪ New Build (Feeding) panel, for a “trial” experience when authoring and analyzing a report

Lumira Designer ▪ New Tile Component, Charting Improvements ▪ Export Enhancements (PDF, Excel) ▪ Restricted BW Keyfigures

• New Fiori like BI Launchpad ▪ 100% functional and compatible with existing content and authorizations ▪ Full functional parity ▪ Scheduling / Publication enhancement ▪ Updated BI Workspace Protecting your existing investments Cloud Extension Policy

Reward for loyal Customers get customers to benefit conversion credit for from latest innovations unused maintenance in SAP Analytics Cloud when purchasing cloud subscription

Savings from a new, Savings can be less expensive Web used to start moving CLOUD EXTENSION POLICY Intelligence focused discovery use cases license to the cloud Conversion program to allow partial termination of on-premise maintenance when replaced with a new cloud contract

© 20172019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is 40 provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Find out more about Augmented Analytics • SAP Analytics Blog: Steer your Business with Next-Generation Augmented Analytics • SAP Analytics Blog: If You Can’t Trust a Machine, Then Who Can You Trust? • SAP Analytics Blog: Solving Problems with Augmented Analytics vs Traditional Methods • SAP Analytics Blog: Smart Discovery: Machine learning for business users

Find out more about SAP Analytics Cloud • SAP Analytics Cloud Product Updates and Plan • SAP Analytics Blog: Application Design – The other half of the brain • SAP Analytics Blog: Design Your SAP Analytics Cloud Stories for an Engaging Experience on Mobile

Find out more about Hybrid Analytics • SAP Analytics Cloud Data Connections • SAP Cloud Extension Policy • What’s New with SAP BW/4HANA 2.0

Find out more about Roadmaps • SAP Product Roadmaps