NOVEMBER 12, 2019
THANK YOU FOR BEING WITH US TODAY FOR A SPECIAL SAP Capital Markets Day 2019 CAPITAL MARKETS DAY NOVEMBER 12, 2019 Growth and Operational Excellence
9:30 – 9:35 am Welcome Stefan Gruber, Head of Investor Relations 9:35 – 10:25 am The Co-CEO Perspective Jennifer Morgan, Co-CEO Christian Klein, Co-CEO 10:25 – 10:50 am Experience Management Update Ryan Smith, CEO Qualtrics 10:50 – 11:00 am Coffee Break 11:00 – 11:35 am The Innovation and Customer Perspective Adaire Fox-Martin, Member of the Executive Board, Global Customer Operations Thomas Saueressig, Member of the Executive Board, Product Engineering 11:35 – 12:15 pm The Financial Perspective Luka Mucic, CFO 12:15 – 1:00 pm Q&A Adaire Fox-Martin, Christian Klein, Jennifer Morgan, Luka Mucic, Thomas Saueressig
1:00 – 2:00 pm Buffet Lunch Reception with SAP Executives
©2019 SAP SE or an SAP affiliate company. All rights reserved. 2 CAPITAL MARKETS DAY NOVEMBER 12, 2019
WELCOME TO A SPECIAL SAP Capital Markets Day 2019
CHRISTIAN JENNIFER ADAIRE LUKA THOMAS RYAN KLEIN MORGAN FOX-MARTIN MUCIC SAUERESSIG SMITH Co-CEO Co-CEO Global Customer CFO Product CEO & Co-Founder Operations Engineering Qualtrics
©2019 SAP SE or an SAP affiliate company. All rights reserved. 3 CAPITAL MARKETS DAY NOVEMBER 12, 2019
Safe Harbor Statement
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
©2019 SAP SE or an SAP affiliate company. All rights reserved. 4 NEXT CHAPTER OF GROWTH
CO- CEO PRESENTATION Capital Markets Day CHRISTIAN KLEIN & JENNIFER MORGAN Co-CEOs CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
What We Heard From You INVESTOR FEEDBACK
STRATEGY to drive growth organically FOCUS AND EXECUTION on operating synergies SUCCESS in moving customers to S/4 and into broader portfolio ACCESS to our deep bench of leaders and GMs globally DISCIPLINE AND BALANCE in financial planning and M&A approach CUSTOMER SUCCESS and a focus on driving adoption and renewals
©2019 SAP SE or an SAP affiliate company. All rights reserved. 7 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
Where We Can Improve And Grow AREAS OF OPPORTUNITY
Starting and ending with the CUSTOMER
Defining ONE SET OF PRIORITIES for the company
Ensuring FOCUS based on clear priorities
Reviewing the business through THREE REALITIES
Driving ACCOUNTABILITY through focus
©2019 SAP SE or an SAP affiliate company. All rights reserved. 8 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
Where We Can Improve And Grow AREAS OF OPPORTUNITY
Starting and ending with the CUSTOMER
Defining ONE SET OF PRIORITIES for the company MARKET PRODUCT
Ensuring FOCUS based on clear priorities
Reviewing the business through THREE REALITIES FINANCIAL Driving ACCOUNTABILITY through focus
©2019 SAP SE or an SAP affiliate company. All rights reserved. 9 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
Key Growth Drivers UNIQUE CLOUD PORTFOLIO
CX Experience HXM Customer X Management Human Experience + Experience SAP C/4 HANA O
ISG Intelligent Spend Group
NETWORK | DATA | ECOSYSTEM
©2019 SAP SE or an SAP affiliate company. All rights reserved. 10 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
Key Growth Drivers UNIQUE CLOUD PORTFOLIO: QUALTRICS
EXPANDING on over 11,000 Qualtrics customers DRIVING synergies with the existing SAP portfolio INVESTING in key growth markets globally INCREASING $1M+ customers, already up by almost 2x
©2019 SAP SE or an SAP affiliate company. All rights reserved. 11 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
Key Growth Drivers UNIQUE CLOUD PORTFOLIO: HCM TO HXM
PROCESSING 1.2bn daily transactions on SAP SuccessFactors HXM INFUSING X+O insights at every moment of the Human Experience employee journey
BUILDING on the potential of a 125M+ user base
GENERATING new conversations, nearly half of 2019 deals from outside SAP installed base
©2019 SAP SE or an SAP affiliate company. All rights reserved. 12 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
Key Growth Drivers UNIQUE CLOUD PORTFOLIO: CX
GROWING revenue fast, 3.5x since 2017 CX COMBINING X+O data to deliver a single source of truth Customer Experience CAPITALIZING on the “commerce everywhere” future SAP C/4 HANA ACCELERATING our investment in hyper growth areas such as commerce
©2019 SAP SE or an SAP affiliate company. All rights reserved. 13 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
Key Growth Drivers UNIQUE CLOUD PORTFOLIO: INTELLIGENT SPEND GROUP
ADVANCING the largest commerce platform in the world, transacting more than 3.4 trillion in global commerce p.a. ISG Intelligent CONNECTING 4.4M buyers and sellers via Ariba Spend Group
PROCESSING $144bn worth of customer expenses from 63M end users via Concur
MANAGING over 6M flexible workers on Fieldglass
©2019 SAP SE or an SAP affiliate company. All rights reserved. 14 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
Key Growth Drivers MICROSOFT EMBRACE PARTNERSHIP: THE POWER OF ECOSYSTEM INNOVATION
+
PRIORITIZING customer choice ACCELERATING decision and delivery cycles with industry reference architecture
PROPELLING the adoption of S/4HANA in the cloud
©2019 SAP SE or an SAP affiliate company. All rights reserved. 15 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN
Key Growth Drivers CUSTOMER SUCCESS STORIES
WHY OUR CUSTOMERS CHOOSE US
Our technology Our ability to support Our focus on and business context growth and scale people and culture
©2019 SAP SE or an SAP affiliate company. All rights reserved. 16 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN Where We Are Today STRONG POSITION IN CLOUD
Total revenue €25bn 30% €21bn Cloud revenue growth 2015 – 2018 p.a. €14bn 65% More predictable revenue share 2018
2011 2015 2018
Cloud Other
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on Non-IFRS. 17 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN Where We Are Today IN THE RIGHT MARKETS AT THE RIGHT TIME
Market Position Market Growth '23 Total Addressable Market $500bn #1 ERP +7% p.a.
#1 HCM +10% p.a. #1 $300bn SCM +10% p.a. $240bn XM #1
#1 Procurement +11% p.a.
#2 CRM +13% p.a. 2015 2018 2023
©2019 SAP SE or an SAP affiliate company. All rights reserved. Source: Gartner for market shares and position 2018; Gartner & IDC for market sizes 18 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN SAP's Next Chapter: Growth CUSTOMER FOCUS & INNOVATION WILL BOOST GROWTH
Total revenue >€35bn >3x €25bn Cloud revenue 2023 vs. 2018 €21bn Initiatives to Drive Growth:
approaching
INTELLIGENT CUSTOMER ENTERPRISE SUCCESS 80% Share of more predictable revenue in 2023
2015 2018 Ambition 2023
Cloud Other
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on Non-IFRS. 19 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN SAP's Next Chapter: Growth GROWTH LEVER: DELIVERING THE INTELLIGENT ENTERPRISE
Accelerate Growth Increase Productivity Reduce Modifications through new Business Models & TCO of IT Landscape
EXPERIENCE MANAGEMENT Intelligent Enterprise
Supply Chain Front Office Back Office
Manufacturing & Procure- HR Sales Service & Logistics ment & Support Finance IT Marketing
INTEGRATION INNOVATION HANA I PLATFORM I AI
©2019 SAP SE or an SAP affiliate company. All rights reserved. 20 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN SAP's Next Chapter: Growth INNOVATION AND INTEGRATION DRIVE OUR GROWTH
Share of INTEGRATION wallet in Drives growth in installed base installed base
INTEGRATION INNOVATION Drives growth from new customers
INNOVATION Today
# of customers
©2019 SAP SE or an SAP affiliate company. All rights reserved. 21 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN SAP's Next Chapter: Growth GROWTH LEVER: EMBEDDING CUSTOMER SUCCESS INTO THE DNA OF SAP
SALES Accountable for business outcome beyond point of sale Total Revenue 100% approaching 80% SERVICE & SUPPORT Ensuring fast time to value & customer adoption 65% Customer success driving higher DEVELOPMENT share of more predictable Fast innovation cycles & highest Quality Standards revenue
DELIVERY Highest availability & security standards 2018 Ambition 2023
©2019 SAP SE or an SAP affiliate company. All rights reserved. 22 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN SAP's Next Chapter: Profitability SCALE SAP AND INCREASE PROFITABILITY
~€11.9bn
~11% CAGR €7.2bn Operating €6.3bn ~4% Initiatives to Increase Profitability: Profit CAGR
BEST-RUN SAP SIMPLIFY PROGRAM ORGANIZATION
2015 2018 Ambition 2023 Operating 31% 29% 34% Margin
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on Non-IFRS. 23 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN SAP's Next Chapter: Profitability SCALE SAP AND INCREASE PROFITABILITY
BEST-RUN SAP PROGRAM: TRANSFORMATION TO AN SIMPLIFY ORGANIZATION INTELLIGENT ENTERPRISE
• Drive further cloud gross margin expansion • Simplify SAP towards the customer • Process automation & optimization • Reduce overlapping functions • Remove portfolio overlaps • Less hierarchal set-up
©2019 SAP SE or an SAP affiliate company. All rights reserved. 24 CAPITAL MARKETS DAY JENNIFER MORGAN & CHRISTIAN KLEIN Keeping the Promise SAP LEADERSHIP TEAM
We want to be the reliable partner that our customers, employees, and shareholders trust.
CHRISTIAN JENNIFER ADAIRE MICHAEL LUKA JUERGEN STEFAN THOMAS KLEIN MORGAN FOX-MARTIN KLEINEMEIER MUCIC MUELLER RIES SAUERESSIG Co-CEO Co-CEO Global Customer Digital Business CFO CTO CHRO SAP Product Operations Services Engineering
©2019 SAP SE or an SAP affiliate company. All rights reserved. 25 SAP CAPITAL MARKETS DAY
Ryan Smith
CEO and Co- Founder of Qualtrics SAP Capital Markets Day Agenda
1 One year ago: XM Category 2 SAP + Qualtrics: The vision 3 One year later: Where we are now 4 Product overview 5 What’s next and where we are going One year ago
One year later
Total number of clients is accelerating 11,000+ One year later
Number of $100K+ customers grew almost 50% and is rapidly approaching 1,000 One year later
Number of $1M+ customers almost Doubled One year later
Speed at which we’re adopting clients has gone up 20% One year later
Approximately 1/3 of Qualtrics R4Q Pipeline has SAP contribution International Expansion Powered by VIDEO
Customer Story Powered by
NEXT CHAPTER OF GROWTH
Innovation and Customer Perspective ADAIRE FOX-MARTIN AND THOMAS SAUERESSIG Global Customer Operations and Product Engineering CAPITAL MARKETS DAY ADAIRE FOX- MARTIN AND THOMAS SAUERESSIG
Customer First Across the Lifecycle DELIVERING A SEAMLESS ENGAGEMENT EXPERIENCE FOR OUR CUSTOMERS
LAND ADOPT - EXPAND - RENEW
+ + =
Strong Business Onboarding Adopt & Optimize Key Business Value at Scale Success Success Outcomes
©2019 SAP SE or an SAP affiliate company. All rights reserved. 29 CAPITAL MARKETS DAY ADAIRE FOX- MARTIN AND THOMAS SAUERESSIG
Accelerating the Journey CUSTOMER FIRST STRATEGIC INITIATIVES AND 2020 INVESTMENTS
Evolution 2020 & Beyond
Best Run Renewals
Acceleration 2019 XM via Qualtrics
Partner Scale Plan
Customer First Launch 2018 Digital Customer Engagement
Streamlined Operations, Infrastructure, Success Plans & Analytics
End-to-End Customer Journey and Integrated Engagement Model Customer Empathy Call to Action 2017
©2019 SAP SE or an SAP affiliate company. All rights reserved. 30 CAPITAL MARKETS DAY A D A I R E F O X - MARTIN AND THOMAS SAUERESSIG SAP S/4 HANA Momentum ADOPTION OF SAP S/4HANA CLOUD & ON - PREMISE
>12,000 Licensed customers
>65% of Forbes 2000 companies
>80% of all DAX companies
©2019 SAP SE or an SAP affiliate company. All rights reserved. 36 CAPITAL MARKETS DAY ADAIRE FOX- MARTIN AND THOMAS SAUERESSIG
Improving the S/4 HANA Journey MANAGING COST AND ENSURING FASTER TIME TO VALUE
New SAP MaxAttention CLEAR PATH Partnership with Microsoft to simplify journey to the services designed for TO THE CLOUD cloud through “Embrace” migration to hyperscalers
BEST PRACTICES / Advanced tools to improve Pre-packaged, ready-to- ADOPTION TOOLS data migration & reduce use, E2E solutions for integration efforts faster time to value
SAP & PARTNER Conversion Factories for Integrated Delivery ECOSYSTEM fixed price migration Framework orchestrating offerings best of SAP’s & partner’s OFFERINGS offering
©2019 SAP SE or an SAP affiliate company. All rights reserved. 33 CAPITAL MARKETS DAY ADAIRE FOX- MARTIN AND THOMAS SAUERESSIG
Our Priorities Going Forward SIMPLIFY, AUTOMATE AND LEVERAGE ECO- SYSTEM TO EXPAND PROFITABILITY
SIMPLICITY • One Sales Organization – simplify duplicate sales structures across & AGILITY acquired companies
LEVERAGING • Leveraging partner eco-system to scale into new markets & to serve niche ECO-SYSTEM OPERATIONAL industries & segments LEVERAGE MORE DIGITAL • Scaling digital demand centers to cover SELLING more segments and extend marketing automation tools to drive inbound focus
INCREASED • Using our own tools & partners to have FOCUS a better understanding of our buyers, their needs, and the probability to win
©2019 SAP SE or an SAP affiliate company. All rights reserved. 35 NEXT CHAPTER OF GROWTH
View from the Customer PARAG AGRAWAL Chief Information Officer, Chobani NEXT CHAPTER OF GROWTH
GROWTH AND OPERATIONAL EXCELLENCE The Financial Perspective LUKA MUCIC Executive Board Member, CFO CAPITAL MARKETS DAY LUKA MUCIC Keeping the Promise THE 2019 OUTLOOK
2019 Outlook 2019 Actuals 9M as of January 2019 at constant currencies
Cloud Revenue Cloud Revenue €6.7 – 7.0bn, up 33 - 39% €4.9bn, up 36%
Cloud & Software Cloud & Software €22.4 – 22.7bn, up 8.5 - 10% €15.8bn, up 10%
Total Revenue Total Revenue to increase strongly, at a rate slightly lower than OP €19.0bn, up 10%
Operating Profit (OP) Operating Profit & Margin €7.7 – 8.0bn, up 7.5 - 11.5% €5.18bn, up 12%, Op. Margin 27.2%, up 0.5pp
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on non-IFRS. 40 CAPITAL MARKETS DAY LUKA MUCIC Keeping the Promise THE 2020 AMBITION – THEN AND NOW
2020 Ambition Increase 2020 Ambition as of January 2015 as of TODAY
Cloud Revenue Cloud Revenue €7.5 – 8.0bn +€1.1bn €8.6 – 9.1bn
Total Revenue Total Revenue €26.0 – 28.0bn +€1.9bn €28.6 – 29.2bn
Operating Profit Operating Profit €8.0 – 9.0bn +€0.5bn €8.8 – 9.1bn
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on non-IFRS. Increase based on midpoint. 41 CAPITAL MARKETS DAY LUKA MUCIC The 2023 Financial Ambition OPERATIONAL EXCELLENCE – RAPID EXPANSION OF TOPLINE AND PROFITABILITY
approaching >3X >€35bn 80% 75% 1pp/year Cloud Revenue Total Revenue Share of more Cloud Gross Operating vs. 2018 predictable Margin Margin (> €15bn) revenue increase on average from 2018 – 2023, total expansion of approx. 500bp
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on non-IFRS. 42 CAPITAL MARKETS DAY LUKA MUCIC The Best-Run SAP Program DRIVING EFFICIENCY ACROSS THE ENTERPRISE
BEST RUN SAP TRANSFORMATION PROGRAM Operating model and strategy (PMO)
CLOUD DELIVERY SALES GENERAL & PORTFOLIO RESEARCH & MARKETING ADMINISTRATION & DEVELOPMENT
Gross margin Sales Procurement & Services Portfolio R&D a) Hyperscalers a) Go-to-market Locations and Op. Model a) Effectiveness b) Efficiency b) Converged Cloud b) Operating Model G&A Product Overlaps c) Application Mngt. a) HR d) Support Strategic Focus Marketing b) IT c) Finance Potential Divestments Cloud renewals
©2019 SAP SE or an SAP affiliate company. All rights reserved. 43 CAPITAL MARKETS DAY LUKA MUCIC
Cloud Gross Margin CAPITAL MARKETS DAY LUKA MUCIC The Task 2023 CLOUD GROSS PROFIT OF MORE THAN 11 BILLION EURO
Cloud Gross Margin 2023 75%
63% 2018 > €11.3bn
€3.2bn
Cloud Revenue €5bn > €15bn
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on non-IFRS. 45 CAPITAL MARKETS DAY LUKA MUCIC From Cloud Portfolio to Cloud Suite INTEGRATION AND DELIVERY CONVERGENCE
2018 Revenue €0.5bn IaaS 2018 Margin 13.0% Q3/2019 Margin 25.3% L SAP HANA Enterprise Cloud (HEC) | Infrastructure and managed services
SaaS/PaaS 2018 Revenue €2.4bn XL SAP SuccessFactors | Human resource management 2018 Margin 59.8% Q3/2019 Margin 70.4% L SAP Cloud Platform | Development, integration, runtime
L SAP C/4HANA | Marketing, sales, commerce, service, customer data management
L SAP S/4HANA Cloud incl. SAP Integrated Business Planning | Cloud ERP incl. supply chain planning
L Qualtrics | Experience management
M SAP Analytics Cloud | Analytics, predictive, planning
M SAP HANA Cloud | Database, data management including data warehousing
M SAP BusinessByDesign | Cloud ERP - SME
Intelligent 2018 Revenue €2.2bn XL SAP Ariba | Procurement Spend Group 2018 Margin 77.8% Q3/2019 Margin 78.0% XL SAP Concur | Travel and expense management
M SAP Fieldglass | Services procurement and contingent workforce management
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on non-IFRS. 46 CAPITAL MARKETS DAY LUKA MUCIC Cloud Gross Margin Progression by Cloud Model BENEFITS MATERIALIZING – RAMPING HAS STARTED
2015 2016 2017 2018 2019 FY 2020 FY 2023
IaaS 25.3% 30 – 35% 35 – 40%
SaaS / 70.4% Approaching PaaS 72.4% >70% 80%
Intelligent 78.0% Spend >80% >80% Group 75.1%
Total 69.0% Cloud 71% 75% 65.1%
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on non-IFRS. 47 CAPITAL MARKETS DAY LUKA MUCIC Expanding the Cloud Margin THE ‘BIG ROCKS’ Cost of Cloud 75% License Fees
Support +6pp
Application 69% Management
Infrastructure
Infrastructure
Application 2018 FY 2019 Q3 Hyperscalers Converged Support 2023 FY Cloud Management
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on non-IFRS. Size of individual effects for illustrative purposes only. 48 CAPITAL MARKETS DAY LUKA MUCIC Infrastructure - Multicloud Strategy ‘4+1’ INCREASING SIMPLICITY AND FLEXIBILITY OF CLOUD DELIVERY
Volume Cloud Delivery Users Capacity
Hyperscalers (‘4’)
LEGACY CONVERGED Converged Cloud INFRASTRUCTURE CLOUD (‘1’) (1 STACK) (~25 STACKS)
Time
©2019 SAP SE or an SAP affiliate company. All rights reserved. 49 CAPITAL MARKETS DAY LUKA MUCIC Application Management and Support STREAMLINING OPERATIONS
Technology stack DevOps model convergence for all solutions
Self-service and Partner enablement and automation certification
©2019 SAP SE or an SAP affiliate company. All rights reserved. 50 CAPITAL MARKETS DAY LUKA MUCIC
Sales & Marketing CAPITAL MARKETS DAY LUKA MUCIC Sales and Marketing
SALES MARKETING
• Streamlined sales organization • Streamline the operating • Reduce overhead model • Digital selling • Optimize investment mix • Leveraging ecosystem • Consolidate sponsorship portfolio • Re-balance events • Evolve agency partner-ships • Invest in digital channels
©2019 SAP SE or an SAP affiliate company. All rights reserved. 52 CAPITAL MARKETS DAY LUKA MUCIC
Product & Services Portfolio CAPITAL MARKETS DAY LUKA MUCIC Product and Services
PRODUCT SERVICES
• Product/function overlap • Service portfolio resolution optimization • Product ,,longtail” resolution • Shift to high margin services • Divestment of non-strategic • Optimization ecosystem assets leverage • Development productivity (geographies/capabilities)
©2019 SAP SE or an SAP affiliate company. All rights reserved. 54 CAPITAL MARKETS DAY LUKA MUCIC
General & Administration CAPITAL MARKETS DAY LUKA MUCIC General & Administration ECONOMIES OF SCALE ARE EVIDENT
2018 2010 2015 2018 2023 6 16 Coupa
14 5 12
G&A 10 Salesforce G&A Expense Expense 4 Workday Ratio (%) 8 Ratio (%) Adobe ServiceNow 6 3
4 Oracle
2 2 0 5 10 15 20 25 30 35 40 45 10 15 20 25 30 35 Revenue (€bn) Revenue (€bn)
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on non-GAAP. 56 CAPITAL MARKETS DAY LUKA MUCIC G&A Expense Ratio
FINANCE HR IT
Process automation People & location strategy Operating model Standardization / Harmonization
©2019 SAP SE or an SAP affiliate company. All rights reserved. 57 CAPITAL MARKETS DAY LUKA MUCIC
Procurement Efficiencies Run Across Expense Lines
Total Spend €5.9bn
Other
Facility
Marketing PROCUREMENT & Travel • Centralized operating model and spend governance Cloud • Price, sourcing, and vendor Infrastructure engagement model • 3rd-party spend optimization 3rd Party Services
2018 FY
©2019 SAP SE or an SAP affiliate company. All rights reserved. 58 CAPITAL MARKETS DAY LUKA MUCIC
Income Statement CAPITAL MARKETS DAY LUKA MUCIC Expanding the Operating Margin TRANSLATING THE BEST- RUN PROGRAM INTO INCOME STATEMENT EFFECTS
+500 bps
+0.5-1pp 34% +0.5pp +0pp +2.5-3pp +5pp 29% -4pp
Revenue Mix Cloud Sales & Services Research & General & 2018 Marketing Development Administration 2023 Operating Margin Operating Margin
©2019 SAP SE or an SAP affiliate company. All rights reserved. All figures based on non-IFRS. 60 CAPITAL MARKETS DAY LUKA MUCIC Evolution of the P&L Profile MARGINS AND RATIOS 2018 AND 2023
2018 2023 Non-IFRS
Gross margins Cloud 63% 75% Software & Support 87%
Cloud & Software 82%
Services 23%
GROSS MARGIN 72%
Expense ratios Sales & Marketing 25% Research & Development 14%
General & Administration 4%
OPERATING MARGIN 29% 34%
©2019 SAP SE or an SAP affiliate company. All rights reserved. Expense ratios are expenses as a percentage of total revenues. 61 CAPITAL MARKETS DAY LUKA MUCIC
Cash Generation & Capital Allocation CAPITAL MARKETS DAY LUKA MUCIC Free Cash Flow RESTRUCTURING, CASH TAXES AND SBC PAYOUTS WEIGH ON 2018/19
3.8 3.6
€3.0bn 2.8
2019 free cash flow is operating cash flow less capital expenditure and payments of lease liabilities
2015 2016 2017 2018 2019e
Stock Based Compensation Payout (€bn) 0.8 1.0 1.4 Restructuring Payout (€bn) 0.1 0.1 0.6 – 0.8 Income Taxes Paid (€bn) 1.3 1.7 2.2 – 2.4 Capital Expenditure (€bn) 1.3 1.5 1.0
2015-2018 free cash flow is defined as operating cash flow less capital expenditure. ©2019 SAP SE or an SAP affiliate company. All rights reserved. 2019 free cash flow is defined as operating cash flow less capital expenditure and payments of lease liabilities. 63 CAPITAL MARKETS DAY LUKA MUCIC 2020 Cash Flow, Net Debt, and Financial Leverage COMMITMENT TO CAPITAL RETURN
Annual cashflow is a highly volatile metric, and exposed to factors outside company control. Deviations from projections by 10% are easily possible.
~€6.0bn
~4.5
~1.3
-1.5
Operating CAPEX & Free Cash Regular Debt Discretionary Capital Cash Flow Leasing Flow Dividend Repayment Cash Flow Return
Net €8bn €7bn Financial >1.2x <0.9x Debt Dec 2019 Dec 2020 Leverage Dec 2019 Dec 2020
©2019 SAP SE or an SAP affiliate company. All rights reserved. Net debt defined as financial debt less cash and cash equivalents, current time deposits and debt securities. 64 Financial leverage defined as net debt divided by EBITDA (based on IFRS). CAPITAL MARKETS DAY LUKA MUCIC Cash Flow and Capital Allocation Beyond 2020 DISCIPLINED RETURN OF CAPITAL TO SHAREHOLDERS
Annual cashflow is a highly volatile metric, and exposed to factors outside company control. Deviations from projections by 10% are easily possible.
The Use of Cash Cascade 2020 – 2023 Organic Investment Capital Expenditure • Free cash flow to grow at Debt Upon due date ~15%-25% CAGR (2023: ~€8bn) Repayment Regular 40%+ of IFRS profit • 2020-2023 scheduled debt Dividend after tax repayment of ~€6.2bn Tuck-In Complementing existing • Gradual deleveraging to less than 0.5x Acquisitions portfolios Add’l Capital Annual decision on return of • Commitment to capital return Return excess cash
©2019 SAP SE or an SAP affiliate company. All rights reserved. Financial leverage defined as net debt divided by EBITDA (based on IFRS). 65 CAPITAL MARKETS DAY LUKA MUCIC
Jennifer Morgan, Co-CEO
Christian Klein, Co-CEO
Adaire Fox-Martin
Q&A Luka Mucic, CFO
Thomas Saueressig
Ryan Smith Follow us
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