Broadcasting Telecasting

lNORNINOSiDE `.Oi_.L""Ê:a, YtAR LIBRARY 26TH Bt;. .. ON.,v:, BROADCASTING TELECASTING

THE BUSINESSWEEKLY OF RADIO AND TELEVISION OCTC -^c7 350 PER COPY at,ycfydsaaN

How ., ow would revamp the networks Page 31 Complete text of Barrow recommendations Page 100 c` ' J How radio -tv helped a bakery go national Page 40 The quarterly PGW puts automation into spot selling Page 70

WHO -TV WHO -TV WHO -TV WHO -TV WHO -TV LOVIN' and LOYAL WHO -TV WHO -TV NCS No. 2 CIRCULATION WHO -TV DAYTIME HOMES NIGHTTIME HOMES WHO -TV WEEKLY DAILY WEEKLY DAILY WHO -TV WHO -TV 181,490 121,620 211,500 166,460 WHO -TV Station 8 175,650 123,430 204,280 163,920 Station C 176,340 104,930 218,690 148,320 WHO -TV WHO -TV We always knew that Central Iowa loves WHO -TV... WHO -TV and we're real happy that the new Nielsen NCS No. 2 WHO -TV shows how large and loyal that audience is. WHO -TV NCS No. 2 proves again that Central Iowa families - WHO -TV have the "WHO habit "... with more homes tuning in WHO -TV WHO -TV every day than any other television WHO -TV station in the region! WHO -TV, r You who have known the WHO Radio operation, over WHO -TV the years, will understand the Central Iowa audience WHO -TV preference for WHO -TV. Decades of highest integrity, WHO -TVj public service, confidence and believability all add WHO -TVp up to a QUALITY audience and QUALITY RESULTS. WHO -TV WHO-TV- WHO -TV is part of Central Broadcasting Company. which also owns and operates WHO-TV- WHO Radio. I)es Moines WOC -TV, Davenport WHO-TV Channel 13 Des Moines WHO- TV-- \ì Col. B. J. Palmer, President P. A. Loyet, Resident Manager - WHO -TV Robert H. Harter, Sales Manager WHO -TV Peters, Griffin, Woodward, Inc. WHO -TV National Representatives WHO -TV PHOTO BY DEL WILLIAMSON

th,ís is w.at _we ,mean by More than 180,000 tons of primary aluminum a year will soon roll off the lines here at the Olin- Revere Metals Corp. site, 23 miles south of Wheeling. This is just part of the $450- million Wheeling -Upper Ohio Valley expansion. The growth of this area is fabulous, but no more so than the popularity of WTRF -TV, leader by a wide in the margin in every accredited audience survey made in this area. So keep your eyes on this market-just as YITRF -TV coverage area... everyone in this market is keeping his eyes on WTRF-TV.

For availabilities and complete coverage information -Call Hollingbery, Bob Ferguson, VP and General Manager, 316,000 watts or Needham Smith, Sales Manager. Equipped for network color CEdar 2.7717

reaching a market that's reaching new importance! 251,970 TV HOMES (IN THE WTHI -TV VIEWING AREA)

CBS, NBC, & ABC TELEVISION NETWORKS

TERRE HAUTE, INDIANA

and RADIO, too!

R O L L I N G C O . . N E W Y O R K C H I C A G O ,

L O S A N G E L E S , S A N F R A N C I S C O , B O S T O N

Published every Monday, with Yearbook Numbers 153rd and 54th issues) published in January and July by BROADCASTING PURLICA'IONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14. 1933, at Post Office at Washington. D. C., under act of March 3, 1879. 1 - TEXAS' TALLEST TOWER

KRLD -TV telecasts from atop Texas' talles tow t ing 1,5 -1 /, t above its hilltop base - 1,685 feet above ave gr,jc ain.'Frew this second tallest man -made structure in the world, -Rf.D -TV servés onc- fourth of all the people in Texas who own one -third of Texas' sets, plus those in five Oklahoma counties. 2 - MAXIMUM POWER

KRLD -TV operates on 100,000 watts, the maximum power of a low - VHF frequency allowed by FCC. KRLD -TV beams 100 microvolts or more to a greater area than covered by any other Texas TV station. 3 - CHANNEL 4 KRLD -TV's Channel 4 enables it to reach farther with a strong, clear signal. Channel 4 is the lowest frequency channel in the Dallas -Fort Worth area. an unbeatable combination that makes KRLD TV the Biggest buy in the Biggest market in the Biggest state

The BIGGEST buy in.the BIGGEST market in the BIGGEST State

Owners and operators of KRLD, 50,000 Watts

The Times Herald Station . , . The Branham Co.. Exclusive Representative. JOHN W. RUNYON CLYDE W. REMBERT Chairman of the Board President

Page 4 . October 7, 1957 BROADCASTING TELECASTING closed circuit,

COWLES SELLING TWO Sale of ch. 9 mately $50 million for coaxial against $12 STILL STYMIED For fourth successive KVTV (TV) Sioux City, Iowa, and its million for Parax). week, FCC failed to break impasse on companion WNAX Yankton, S. D., by B.T authorization forWLWI (TV) Indianapolis to begin operation with equipment other Cowles Broadcasting Co. to Peoples Broad- T&T rejection of open-wire re- Pacific than that specified in its original applica- casting Co., subsidiary of Nationwide was on basis that they would not portedly tion which previously had been granted. Insurance Co., for approximately $3 mil- such installations since it could con- make Comr. Fred W. Ford, whose vote is re- lion is in final negotiating stage. Cowles stitute monopoly. While first installation on quired to break 3 -3 tie, reportedly did also owns KRNT and controls ch. 8 poles might work for relatively short its indicate to Commission last Wednesday KRNT -TV Des Moines and owns WHTN- installation of second or third distances, that he would be prepared to vote this AM-TV Huntington -Charleston, W. Va. inevitably would cause interference service week, after having established that he is Peoples owns WRFD Worthington, Ohio; beyond allowable tolerances, in effect not disqualified by virtue of former con- WTTM Trenton, N. J., WMMN Fairmont, that only one service could be meaning nection with case while he served as chief W. Va., and WGAR -AM -TV Cleveland. Bell companies are com- installed. Since of FCC's hearing section (1951- 1953). Ohio. mon carriers, they would have to provide BT service to all qualified corners. BT Edward Lamb Enterprises (W ICU [TV], more spot an- B.T Plans underway to allow WIKK Erie, Pa.; WMAC-TV Massillon, Canadian Broadcasting nouncements on CHEERY NOTE AT MBS Optimistic re- Ohio; WHOO -AM-FM Orlando, Fla.) has stations and for participation Corp. tv port on outlook of MBS under new owner- retained Robert F. Jones, former FCC of live and sponsorship on national basis ship will be given special meeting of its commissioner and former member of Con- where CBC regulations now by film programs board of directors this week Paul gress from Ohio, as Washington communi- participation. Decision only permit local Roberts, president, who took over two cations counsel. General counsel of Lamb additional commercials at CBC to allow months ago. Since Aug. 8 new gross sales Enterprises is J. Howard McGrath, former making meetings at Ottawa, Ont., policy- have amounted to $2.5 million, including U. S. attorney -general during Truman ad- due possibly this week. business of advertisers never before on ministration. Life, B.T MBS. These include Jello, Equitable B.T Benrus Watch and Chrysler. "Slight profit" TAX FIGHT BREWING Operators of that or at least break-even point has been ENCORE FOR ANA Agency panel major stations involved in multi- million- reached by MBS, it's understood. set forth mock "campaigns" on how to dollar sales aren't going to lose deprecia- spend theoretical $750,000 advertising B.T tion case by default. Informal meeting at budget for "potable" product (Tetley tea) NARTB headquarters last week took up Seminar on engineering being conducted at last year's media buying workshop ses- Revenue Bureau's denial of depreciation Monday evenings by FCC's Arnold Skriv- sion of American Assn. of Advertising allowances in network affiliation contracts seth, assistant chief of technical research Agencies' eastern annual conference is [BT, Aug. 26] and pooled ideas on sta- division of office of chief engineer, for to be repeated on Nov. -20 at this year's tion -sale problem. Among interests in- staff lawyers and other non -engineering session in New York. Reason: Panel made volved in tax ruling are Westinghouse, executives. FCC's new Comr. Fred W. big impression on audience and ad row Corinthian, Time Inc. and Transcontinent, Ford is taking 10-week, two -hour course. evinced interest for many months. That all of which have negotiated major station Seminar began Sept. 23 with 80 in attend- was meeting in which Arthur A. Porter, transfers. Framing of NARTB policy on ance but 60-odd showed for second ses- J. Walter Thompson Co.; E. L. Deckinger, this and other tax matters involves major sion. Grey Adv., and Lee M. Rich, Benton & association problem. B.T Bowles, agreed on predominant- use of This B.'. BARROW DEFTNESS Explosive Net- broadcast media (BIT, Dec. 3, 1956]. year, budget will be greater and product morning go -round last Thurs- work Study Group Report, comprehen- FCC had will be one that is in "national distribu- of programming jurisdic- sively covered this issue, was drafted "with day on question tion." Panel will act as "plans board" pre- spent most of time assaying General the press in mind." Authority for this state- tion, senting summary viewpoint via single Warren Baker's memorandum on ment is Dean Roscoe L. Barrow, chief of Counsel spokesman. Agency participants are not yet history of subject. Further con- study group, whose security was so good legislative firm. sideration scheduled for next available that not even members of Commission had B.T time, probably this week. Subject is basic advance knowledge of 1200 -page docu- to Commission's discussion of license re- ment. Conclusions of report were neatly Vastly increased demands for rights to newal form revisions on program informa- contained in summary. Because of budget Orange Bowl football game have CBS - copies of tion, sparked by broadcasters earlier this limitations, FCC bad about 700 TV scrimmaging in another direction in Network Report processed-. year. voluminous trying to set its lineup for next New just about maximum run from mimeograph B.T Year's Day. Orange Bowl's asking price stencil. at least twice last year's SKIATRON'S ALTERNATIVE MOVE is reported to be B.T -TV, while Because Pacific T &T, subsidiary of estimated $100,000, so CBS job, AT &T, has turned thumbs -down on use Although Barrow report was "team" going on with negotiations for continuing of Parax open -wire for Skiatron closed - it's no secret actual writing of chapters was that series is also dickering for Cotton For circuit tv on West Coast (story, page 66), entrusted to one or two staff members. Bowl, where demands are much more has it that Matty Fox, president of Skiatron Tv Inc., example, general knowledge modest. NBC -TV, which carried Rose wrote chapters 1 and 15, in- has asked company to quote on coaxial Dean Barrow and Cotton Bowls last January, is set for summary of recommenda- cable for wiring of Los Angeles, San Fran- troduction and Bowls this New Year's. ownership. Rose and Sugar cisco and two other unnamed western tions, and chapter 12, multiple Dr. Louis ABC -TV had Sugar Bowl last time but markets. Coaxial costs reportedly run Not so well known is fact that public in- now, along with CBS-TV, is interested several times that for open -wire (estimate H. Mayo wrote chapter 3 on in Cotton. for Los Angeles proper alone was approxi- terest.

October 7, 1957 Page 5 BROADCASTING TELECASTING your advertising gets HOME when you use the MEREDITH STATIONS in these keY markets! ) Syracuse

Omaha

Kansas City

KANSAS CITY KCMO KCMG -TV The Katz Agency SYRACUSE WHEN WHEN -TV The Katz Agency PHOENIX KPHO KPHO -TV The Katz Agency OMAHA WOW WOW -TV John Blair & Co: Blair-TV

Meredith Stations Are Affiliated With Better Hoirie alla (lindens and Successful Farming Magazines 1

Page 6 October 7, 1957 BROADCASTING TELECASTING THE WEEK IN BRIEF

LEAD STORY

Barrow Wants Tough Curbs For Networks -Long-awaited PROGRAM SERVICES report of FCC's Network Study Group released recommend- Pacific T &T rejects appli- ing drastic changes that eliminate network option time and Skiatron Gets Calif. Setback- cation for Parax open -wire lines on its poles for closed- must -buys; curtail network activity in spot representations; circuit tv to subscribers in San Francisco, Los Angeles and further restrict mutilple ownership limitations; establish FCC other towns. Skiatron gains in Milwaukee, however, where rules for networks and many other suggestions. Page 31. Common Council greenlights activity there. Page Comparison of Barrow report with Cox and Celler reports 66. and Moore testimony. Page 33. Text of conclusions of Bar- row report. Page 100. OPINION

Let's Concentrate More on the Ad -When ADVERTISERS & AGENCIES the smoke of negotiations has cleared away, there's much work still to be done before the Sara Lee Has Radio -Tv in Its Recipe-Six-year-old bakery effective commercial can be presented. With and frozen food distributor learned early that broadcasting the reminder that the ad is the important is the yeast of its sales success. Page 40. thing -not the buy -Mark Lawrence, of MacManus, John & Adams gives his views Frey Report, Tv In ANA Spotlight-Official program for in BT's regular MONDAY MEMO series. Page ANA's forthcoming 48th annual meeting includes preview 137. MR. LAWRENCE of findings in year -long study of advertising agency services and compensation methods, reports on tv success and studies of media, markets and management. Page 44. INTERNATIONAL

Possible Revlon Changes -The world's largest cosmetics Tv Network Time Goes Fast in Canada -The SRO sign is manufacturer, mulls diversification as it assigns room deodor- readied as a rundown of the fall schedule shows extensive izer and liquid detergent accounts to its newly -revamped buying. Page 116. agency list. Page 42.

Tea For Tv Spot -Leo Burnett & Co. maps plans for Tea STATIONS Council that envision budget of $1.2 million for television spot. Big 20-week drive in 18 markets next March is one Automation At PGW -Station representative has Remington cornerstone of campaign. Page 44. Rand electronic system at work in its New York headquarters. Target: speed and efficiency in servicing agencies and stations. Page 70. GOVERNMENT Hot Potato for Pulse -Some 15 -20 stations have com- Monitoring of Ads -Federal Trade Commission holds hear- plained to The Pulse Inc. about procedure the rating service ings on Whitehall Pharmacal and Chicle cases, first complaint uses to get information on special listener promotions for growing from government agency's monitoring activity. Page inclusion with rating reports. Page 76. 80.

Asking for Trouble -FCC "will get its knuckles cracked," A BT SERVICE Rep. Emanuel Celler (D -N. Y.) promises, if it goes ahead with authorization of pay tv. Author of anti -pay -tv bill de- The Status of Television -BT's quarterly TELESTATUS re- livers warning during debate with James M. Landis, attorney ports who, what, where and how all the television stations are for Skiatron Inc., before Assn. of Advertising Men and operating. Also, how the drastically -revised network lineup Women in New York. Page 82. now looks. Page 125.

New Private Relay Plea-Motorola's Daniel E. Noble, one of eight witnesses for Electronic Industries Assn. at FCC hearings on use of spectrum above 890 mc, asks Commis- DEPARTMENTS sioners to allow free choice between common carrier and private microwave systems. Other witnesses see no space ADVERTISERS 8 AGENCIES 40 MONDAY MEMO 137 AT DEADLINE 9 OPEN MIKE 22 squeeze above 890 mc in future. Page 82. AWARDS 134 OUR RESPECTS 20 BUSINESS BRIEFLY SO PEOPLE 120 CLOSED CIRCUIT 5 PROGRAMS 6 PROMOTIONS 86 COLORCASTING 52 PROGRAM TRADE ASSNS. SERVICES 66 EDITORIAL 138 RATINGS 54 EDUCATION 68 STATIONS 70 Illinois to Capitol Hill- Congressmen will hear from Illinois FILM 58 TRADE ASSNS. 61 Broadcasters Assn., which at its fall meeting passed resolu- FOR THE RECORD 100 UPCOMING 65 tion deploring bill by Sen. George A. Smathers (D -Fla.) to GOVERNMENT 80 1Ib require networks and stations to give up interests in BMI. IN REVIEW 14 INTERNATIONAL 117 Charles R. Cook of WJPF Herrin elected president of IBA. ABC LEAD STORY 31 e Page 61. MANUFACTURING 90 .u..

BROADCASTING TELECASTING October 7, 1957 Page 7 Hooper's greeting: á2.l % all day average, 7 a.m.-6 p.m., Mon- day through Saturday. This week: And from Pulse -2 happy birthday cards: Metro Pulse gives WQAM decisive first place So does a brand new Southern Florida area Pulse, that FIRST accounts for the listening preferences of 31.5% of the people of Florida. ANNIVERSARY Many happy returns from Trendex, too, with a strong first for WQAM. AS A And many thanks to you who buy time -for your quick recognition of the change in Miami radio listening ... and for your STORZ STATION confidence in the personalities and programmings of the new WQAM. Ask Blair or G M Jack Sandler why current figures are much more valid than NCS #2, which was made in Spring FINDS WQAM'S 1956, about half -year before WQAM became a Storz Station. RUNAWAY WQAM

Serving all of southern Florida with 5,000 waits on 560 kc .. . COMPLETE! end Radio #I in .. . MIAMI

WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. W H B Kansas City REPRESENTED BY JOHN BLAIR & CO. I WTIX New Orleans STAT N REPRESENTED BY O ADAM TODAY'S RADIO FOR TODAY'S SELLINGS YOUNG INC. ODD STORZ, PRESIDENT HOME OFFICE: OMAHA, NEBRASKA WQAM Miami REPRESENTED BY JOHN BLAIR & CO. i

Page 8 October 7, 1957 BROADCASTING TELECASTING at deadline

Celler Calls on FCC's Lee WAAT, WATV (TV) Sold e BUSINESS BRIEFLY To Disqualify Self on Pay -Tv To NTA For $3.5 Million Rep. Emanuel Celler (D -N. Y.) last night In surprise turnabout, National Telefilm Late- breaking items about broadcast E. Assoc., New York, late Friday announced (Sun.) called upon FCC Comr. Robert business; for earlier news, see ADVER- Lee to disqualify himself from upcoming purchase of WAAT -AM -FM and WATV TISERS & AGENCIES, page 40. pay -tv hearings on ground of pre-judg- (TV) Newark for approximately $3.5 mil- ment. In weekly talk program via WINS lion, although on Wednesday NTA reported cited Look maga- breakdown in negotiations. New York, congressman HUNTING DOWN EAST Noxzema zine article by Comr. Lee written last year Less than two months ago, NTA bought Chemical Co. (shaving cream), Baltimore, in which commissioner "practically ap- KMGM -TV Minneapolis for $650,000. through MacManus, John & Adams, N. Y., proved applications for subscription tv." Though under same ownership, WAAT AM- ... currently looking for availabilities in seven Commented Mr. Celler: FM is licensed to Bremer Bcstg. Corp. and WATV to Atlantic Television. Irving R. England -New York markets for 13 -week "Comr. Lee had the temerity to write radio campaign slated for end of October. this article while the question of subscrip- Rosenhaus and family hold principal stock. Call letters will be changed to WNTA- tion tv was and is still pending before the NINE WEEKS FOR WINSTON R. J. Commission. An FCC commissioner is a AM-FM-TV. Sale is subject to FCC approval. Reynolds Tobacco Co. (Winston cigarettes), quasi -judicial officer. He is like a judge. Winston, N. C., readying spot tv cam- He must hear and determine the con- Production Link May Result paign for Oct. 14 start and continuing for troversies that arise. There is a bitter con- nine weeks. Number of markets undeter- troversy over the question of turnstile tv. From ABC -TV, MGM -TV Talks mined. Agency: Wm. Esty Co., N. Y. Instead of demeaning himself as a judge Production tie -up with Metro- Goldwyn- and objectively considering evidence pre- Mayer studio facilities to be explored today ASPIRIN SPOTS SOON Sterling Drug sented to him next March when applications (Mon.) in New York in top -level discussions Inc. (Bayer aspirin), N. Y., reported to be for gasmeter tv will be presented, Comr. of ABC -TV and MGM -TV officials. Net- lining up more than 40 stations for spot Lee already made a determination before work according to ABC -TV official Friday, tv campaign to begin shortly. Agency: he has heard the evidence...." is interested in negotiating for additional Dancer -Fitzgerald-Sample, N. Y. properties and /or facilities with any large Budweiser Beer, Ale 'Record' Ad studio along lines of ABC -TV's current FOR WINTER COLDS. Smith Bros. DEADLINE, Nov. Budget of $12 Million Planned pact with Warner Bros. [At (cough drops), Poughkeepsie, N. Y., pre- 26, 1956 et seq.]. Scheduled to attend for paring spot tv campaign to break in mid - New "record" advertising budget of over ABC -TV: President Leonard H. Goldenson November and last 12 weeks. Top 15 -20 $12 million set for Budweiser beer and ale and Vice President James T. Aubry (pro- markets being considered. Agency is Sulli- in 1958, Anheuser -Busch Inc., St. Louis, an- gramming and talent); for MGM -TV: Vice van, Stauffer, Colwell & Bayles, N. Y. nounced. While no media breakdown re- President Charles C. (Bud) Barry and Loew's leased, brewery said it will "continue wide- Vice President-Treasurer Robert H. O'Brien, CAMPAIGN LINING UP Sterling Drug spread use of spot radio and television," plus who formerly was financial vice president Inc. (Fletcher's Castoria) is preparing spot prime media. Company spending estimated and secretary of American Broadcasting - television campaign in more than 50 mar- $3.8 million this year in broadcast media for Paramount Theatres Inc., parent of ABC -TV kets and is lining up one -minute availabilities Budweiser (through D'Arcy Adv. Co.) and division. Warner Bros. now is producing in late evening programming. Agency:. Carl 1958 radio -tv share understood to be slightly ABC -TV's Cheyenne, Sugarfoot, Maverick S. Brown Co., N. Y. higher. and Colt 45 which goes into Friday lineup Busch Bavarian beer (Gardner Adv. under sponsorship of Campbell soup. Deal SUITCASE SALVO SET Samsonite Lug- Co.), with separate budget, expected to pick with MGM -TV would include either proper- gage Co., Denver, placing tv spot schedule up St. Louis Cards' tv and regional radio ties (programs), use of facilities and perhaps to start Oct. 22 for eight weeks in more than network broadcasts, though advertising plans both. 80 markets. Agency: Grey Adv., N. Y. not announced yet. (A -B spent $2.1 million -spot tv in for both products in network HIRES SHIFTS AGENCIES Maxon Inc., 1956.) TWO TEE -UP FOR TEA Detroit, appointed advertising agency for In line with Tea Council of Charles E. Hires Co. (soft drinks), Phila- ABC -TV's Eckstein Resigns; U. S. A.'s biggest push in history delphia, effective Oct. 15. Account, totalling Linger. Slated to Succeed (early story page 44), two major tea about $750,000 in annual billings, has been John H. Eckstein resigned as director of concerns are launching big drives with N. W. Ayer & Son, Philadelphia, for advertising and promotion for ABC -TV and later this month. Boston's Salada Tea more than 10 years. tv is slated to be succeeded by Dean Linger, Co. using seven -week spot cam- now director of sales promotion and pub- paign (minutes and station breaks) in POTATO PUSH R. T. French Co. licity for CBS' KNXT (TV) Los Angeles and daytime programming starting Oct. 14 (instant mashed potatoes), Rochester, N. Y., CBS Television Pacific Network. Changes in unspecified number of markets. is buying tv spots in 17 markets. Campaign Colwell & Bayles, effective Oct. 14. Jerry Zigmond, veteran Sullivan, Stauffer, starting Oct. 14 runs 13 weeks. J. Walter Salada agency, understood to be still advertising and promotion man who is west Thompson Co., N. Y., is agency. coast division manager for theatres of AB- lining up availabilities, while Ogilvy, Benson & Mather, agency for New PT (ABC parent), reportedly will serve as SWEET ON SPOT Peter Paul Inc. consultant to York's Tetley Tea Co., already has advertising and promotion (Mounds candy), Naugatuck, Conn., con- Mr. Linger in addition to west coast theatre completed buying for its eight -week, in tinues its buying of spot tv markets. New duties. daytime minutes campaign more weeks. Mr. Eckstein has not announced his than 50 markets starting Wednesday. campaign starts Oct. 18 for eight future plans. Dancer -Fitzgerald-Sample, N. Y., is agency. BROADCASTING TELECASTING October 7, 1957 Page 9 PEOPLE

ANNE B. COYLE, radio -tv director, Rut. ledge & Lilienfeld, Chicago, elected vice at deudline president in charge of account supervision. H. GRANT ATKINSON, freelance writer - producer and previously radio-tv director at Campbell- Mithun Inc., Chicago, appointed radio -tv director at Compton Adv., same TV NETWORKS' GROSS 4.2% AHEAD OF '56 city. Television networks unanimously pointed down by network: ABC -TV, billings off HAROLD F. SCHEINKOPF, formerly billing as hav- 10.3 %; -TV, and NBC - to 1956 political convention CBS down 5.9% marketing plans supervisor, Foote, Cone & lopsided August on TV, off 13.3 For ing caused comparisons %. eight months of year Belding, N. Y., joins Ogilvy, Benson & gross time charges reported Friday by Pub- networks still showed pickup of 4.2% in Mather, N. Y., as associate director of lishers Information Bureau. PIB's figures total billing over same period of year ago. research. showed first monthly drop (in comparing Though August 1956 billing was more than month with same period of year ago) - $42.5 million, July 1956 (no conventions) reduction of 9.5% in gross billing. Break- was $37.6 million. Kluge Buys Brechners' Share 1956 -1957 Comparison In WGAY Silver Spring, Md. August August Jan.-Aug. Jan. -Aug. 1957 1956 Change 1957 1956 Change Acquisition of 100% of WGAY Silver ABC 6,134,380 f 52,578,094 S + -TV $ $ 6,842,292 -10.3 50,855,477 3.4 Spring, Md., by John W. Kluge through CBS -TV 18,278,933 19,430,748 - 5.9 153,578,489 144,411,892 + 6.3 NBC -TV 14,150,907 16, 323, 549 -13.3 121,825,283 119,587,046 + 1.9 purchase of 35% interest held by Joseph L. Brechner and wife for total of $150,000, $38,564,220 $42,596,589 - 9.5 $327,981,866 $314,854,415 + 4.2 announced Friday. Mr. Brechner, co- 1957 Totals to Date founder with Mr. Kluge of Washington ABC -TV CBS -TV NBC -TV Total area outlet in 1946 (1 kw daytime on 1050 Jan. E 6,715,581 f 20,231,474 f 16,554,941 2 43,501,996 kc), resigns as vice president and general Feb. 6,175,488 18,309,088 14,900,631 39,385,207 manager end March 6,848,848 20,172,173 16,631,974 43,652,995 of October, but remains as April 6,682,786 19,385,098 15,154,388 41,222,272 consultant to end of year. Named general May 7,258,807 20,307,762 15,811,033 43,377,602 manager is Ernie Tannen, who was with June 6,413,708 18,356,892 14,746,537 39,517,137 July 6,348,496 18,537,069 13,874,872 38,760,437' WGAY some years ago, now vice presi- Aug. 6,134,380 18,278,933 14,150,907 38,564,220 dent- general manager of Kluge-owned WEEP $52,578,094 $153,578,489 $121,825,283 $327,981,866 Pittsburgh (formerly WILY). Ted Dorf remains as commercial manager and Revised as of Oct. 3, 1957 is named station manager. Mr. Kluge and Mr. Brechner continue their ownership association in WLOF -TV Orlando, Fla. (Mr. Kluge owns 35% Moulder Charges Group Resistance pending on developments between now and of Class B stock of WLOF -TV.) Mr. then, Rep. Moulder stated. Brechner also has 60% ownership in To Subcommittee Work by Agencies Rep. Moulder labeled CAB' reluctance to WERC -AM -FM Erie, Pa. Mr. Kluge also Rep. Morgan Moulder (D -Mo.), chair- cooperate "all the more shocking" because has controlling interests in WKDA Nash-

man of House Legislative Oversight Sub- it may be "first step in a concerted plan . . . ville, KXLW St. Louis, KNOK Fort Worth, committee investigating FCC and five other to block this special congressional investiga- KOME Tulsa and WXRA and WXRC federal regulatory agencies, Friday charged tion." (FM) Buffalo, N. Y. Civil Aeronautics Board, Securities & Ex- FCC Chairman John C. Doerfer, enroute Also announced Friday was sale of change Commission and possibly other to Milwaukee late Friday, could not be KAIR Tucson, Ariz. (250 w on 1490 kc) agencies are blocking committee's work by reached for comment on Rep. Moulder's sold by W. Dawkins Espey and associates refusing access to files. charges. However, committee staff has ex- to Joe Durnond ( "Josh Higgins" of early Mr. Moulder based his statements on pressed satisfaction with Commission coop- radio days and once owner of KXEL CAB staff notice limiting information eration to date. It is known FCC has di- Waterloo, Iowa) for $135,000 through Allen available to Moulder committee practically rected that all requests for files by Moulder Kander & Co., broker. to public records only. He also said SEC investigators be channeled through General Counsel Warren Baker. "very forcibly" stated verbally it would This is simply to Clinic to Give Radio Tips follow CAB lead. In Friday news confer- insure equal distribution of staff workload, ence, Rep. Moulder stated Legislative Over- FCC contends. Half-dozen well -known agency executives sight has information that chairmen of six In addition to FCC, SEC and CAB, other will discuss creation of radio commercials agencies met to map plan of resistance to agencies under Moulder scrutiny are FTC, Tuesday afternoon at third annual national committee's investigation. Interstate Commerce Commission and Fed- Radio Advertising Clinic, Radio Advertising SEC -CAB stand was termed "high class, eral Power Commission. Bureau President Kevin B. Sweeney an- classified 5th Amendment [plea]" by Rep. nounced. Clinic is Tuesday -Wednesday at Moulder. He said "we don't think any of Baum to FCC Network Study Post New York's Waldorf- Astoria. Participants them will cooperate fully," although "some Dr. Warren C. Baum, economist and include Elliott Plow, BBDO vice president; to a degree have complied" by cooperating member until last week of Network Study Rollo Hunter, Erwin, Wasey -Ruthrauff & Ryan; with committee's staff. He said CAB stand is Staff, named chief of Office of Network Ernest Mulock, Grant Adv. vice president; "without basis in precedent or law" and Study established two weeks ago in Broad- Edward Meyer, Grey Adv. vice president called public hearing Oct. 17 at 2 p.m. at cast Bureau [BT, Sept. 30]. Office will take -account supervisor; Reva Fine, which time CAB "will be called upon to care of winding up loose ends of network Ogilvy, Benson & Mather senior copywriter, show cause why representatives of the sub- study (program section still to be written) and Grant Thompson, William Esty Co. vice committee should not be afforded full and and serve as secretariat to Commission com- president. Allen M. Woodall, RAB execu- unhampered access to all board files and mittee on subject. Before joining FCC's tive committee chairman and president of records." There is possibility other agencies Network Study Staff in 1955, Dr. Baum WDAK Columbus, Ga., will preside. About also may be called to task at hearing, de- was with Rand Corp. 800 industry representatives are expected. Page 10 October 7, 1957 BROADCASTING TELECASTING doub e the audience From Massachusetts to Long Island, sign on to sign off, every day of the week, WNHC -TV, Hart- ford -New Haven, delivers DOUBLE the COMBINED audience of competition: 267.3% greater than Hartford 342.3% greater than New Britain Ask Katz for proof: ARB, Hartford -New Haven, June 8 -14, 1957; Nielsen, NCS 2, 1956.

A TRIANGLE STATION WNHC-TV HARTFORD -NEW HAVEN, CONN. Channel 8 ABC-TV CBS-TV Represented by KATZ

Operated by Radio and Television biv. / Triangle Publications, Inc. / 46th & Market Sts., Philadelphia 39, Pa. WFIL -AM PM TV, Philadelphia, Pa. / WNBF -AM FM TV, Binghamton, N.Y. / WHGB -AM. Harrisburg, Pa.

WFB6 -AM TV. Aitoono- Johnstown, Pa. / WNHC -AM FM TV, Hartford -New Haven, Conn. WLBR -T V, LabanonLancaster, Pa. Triangle National Sales Office, 485 Lexington Avenue, New. York 17, New York

BROADCASTING TELECASTING October 7, 1957 Page I I PUHrINTACE

'f R MFMBERING

Her memory would curl your

1 2 4 EVA. :Mr

Ffa4 l'Aerteno. t4,41,7r¡Ns.' If you want to stay set in her mind, it takes frequency. Working frequency. Which isn't how many times you talk... but how many times she hears you. And CBS Radio's daytime dramas deliver frequency plus the values that give it peak effectiveness. Reach. Attentive listeners. Cost efficiency. With just five program units you reach 6.4 million different listeners a week with 3.2 commercial- minute impressions each. Cost per thousand impressions: 49fi. The simple arithmetic of competition today - the sheer number of brands a housewife \ can choose from - demands this kind of tequency and reach at low cost.

THE CBS RADIO NETWORK So far this year, such leading cosmetics and toiletries advertisers as Campana Sales, Toni and Warner.Lambert have used dramatic serials on CRS Radin to tell their product stories to an audience of their best customers. IN REVIEW

SUSPICION announce that Beaver has been expelled ( "You'll be the first kid ever expelled from For years viewers grumbled about the second grade," Wally says proudly) and half -hour overlap of NBC -TV's Robert they plan how best to conceal its dire tid- Montgomery Presents and CBS -TV's Studio ings from their parents. They don't open of One that prevented complete viewing it because, as Wally says while he surveys both programs. Now with NBC -TV starting the bathroom to make sure it presents evi- CHARLI E its new Suspicion series in the exact same dence to convince any parent that baths may hour opposite Studio One, the choice had been taken, "that wouldn't be honest." be even more difficult. Like that? Then you would have liked For Suspicion, combining live and film "Beaver Gets 'Spelled," first episode of CHAN offerings and embellished with the touch of Leave It to Beaver, half-hour film series Alfred Hitchcock or his associates, promises which started on CBS-TV Friday. Writer - Grade A entertainment. Three separate units producers Joe Connelly and Bob Mosher, will produce 22 live and 20 film shows in possibly to compensate for their years of the series. Mr. Hitchcock is senior producer writing the Amos 'n' Andy programs, have SELLS! and director for 10 of the 20 films. The avoided any trace of slap -stick in this new remaining 10 will be done by Revue Pro- series. If the opening sequence is typical, ductions, with Alan Miller as executive pro- Leave It to Beaver will be equal parts of ducer. The 22 live dramas will be produced humor and sentiment, with lots of smiles in New York with S. Mark Smith as exec- and chuckles and a few nostalgic tears, but utive producer and Mort Abrahams as not many belly laughs. producer. Jerry Mathers (Beaver) and Tony Dow The initial film offering, "Four O'Clock," (Wally) were everything the series wanted was not done by Mr. Hitchcock, but the them to be: nice kids getting into nice kids' master of suspense's touch was there. In kinds of scrapes, a tribute not only to their fact, the tv adaptation was based on an acting but even more to the direction of

original story , by Cornell Wollrich who Norman Tokar and the supervision of Exec- wrote Mr. Hitchcock's film classic "Rear utive Producer Harry Ackerman and Asso- Window." ciate Producer Dan Nathan. Barbara Bil- "Four O'Clock" is the story of a hus- lingsley as the mother. Hugh Beaumont as band who believes his wife is unfaithful and the father, Diana Brewster as the bewildered plants a time bomb in his own cellar. second grade teacher and Doris Packer as Pointing up the deft production and direc- the principal were stereotypes, but "nice" tion is the great suspense sustained for stereotypes, which seemingly is what was better than a half -hour while concentrating called for. mostly on the bomb's alarm clock and the Production costs: Approximately $40,000. terrified husband who was bound- and - gagged Sponsored by Remington Rand Div. of in the basement by housebreakers. True to Sperry Rand Corp., through Compton the Hitchcock tradition, the story has its Adv. Inc., on CBS -TV, Fridays, 7:30-8 unexpected ending. p.m. EDT. Started Oct. 4. It could be that the Monday night Produced by Gomalco Productions; execu- viewer, tom between Studio One and the tive producer: Harry Ackerman; writer - 78 markets snapped up in first absorbing action of Suspicion -both for producers: Joe Connelly, Bob Mosher; six weeks! Coca -Cola in Atlanta! free -would happily forget about any coin associate producer: Dan Nathan; director: NBC O-& -O in Los Angeles! box gadgets on his set. Norman Tokar Dixie Beer! Bowman Biscuit! Production costs: $55,000. DICK AND THE in 10 DUCHESS Prescription 1500 markets! Sponsored by Philip Morris, through N. W. The new CBS -TV comedy adventure J. Carrol Naish, the NEW Ayer & Son, and Ford Div. of Ford series, Dick and the Duchess, may become Charlie Chan, "the best ever Motor Co., J. Walter Thompson, through the Duke among its tv contemporaries, par- to do the role." See it today, on NBC-TV, Mondays. 10 -11 p.m., EDT. ticularly if the series sharpens as it pro- and you'll have to agree the Started Sept 30. gresses. new CHARLIE CHAN sells! Following with Alan Miller film unit which The series is domestic relations adven- presented first show: executive producer: ture, and as such, .combines the best of Alan Miller; producers: Frank P. Rosen- situation comedy and whodunit. In the Sept. berg, Richard Lewis, William Frye; di- 28 premiere the storyline was light and ac- rectors: James Neilson, John Brahm, Don tion rapid. The writer's (playwright Harry Weiss. Kurnitz) tongue-in-cheek treatment easily broke through the rigidity of the half -hour form. Without resorting to vaporous LEAVE IT TO BEAVER fill, Mr. Kurnitz lampooned and yet established Scene: The upstairs bathroom of the sub- his characters with nary a hitch. urban home of the Cleaver Family (father, Dick and the Duchess is filmed in London mother, I 2-year-old Wally and 8-year-old by producer Sheldon Reynolds, bringing to Beaver). The boys, ordered to take baths the series an intriguing mixture of British before going to bed, dabble in the water, and American whimsey. Patrick O'Neal is moisten their bathtowels, sprinkle a little the American (Dick Starrett) and his British of the dirt Beaver has brought home for wife (Jane Starrett) is played by Hazel Hurry) Markets are being reserved his turtle into the tub ( "Leave a ring," says Court. A sample of the British wit: Dick today! Wire or while discussing what to do about notes, "I always ride bareback." His mother - phone for private Wally), screening! the note Beaver's teacher (who insists on in-law observes dryly: "See that you don't calling him "Theodore" with typical adult do it in England, my dear. You might catch Television Programs of America, Inc. stupidity) has sent home to his parents. cold." 488 Madison Ave., N.Y. 22 PLaza 5.2100 The boys decide the note is probably to This is a series that uses humor to enter-

0 BROADCASTING TELECASTING 1 : October 7. 1957 How to have fun, even though you're in the advertising business

1. Phone home and tell your wife you're going to be working all evening, then arrive for dinner as usual.

2. Believe an out -of -town client when he 3. Arrange with the friend of a friend of a writes you not to meet him at the airport, friend to get a refrigerator wholesale, then naming airline and flight number. return it because it's the wrong color.

4. Ignore the warning outside the door of a 5. Change a 4 -color page to black -and -white photographer's darkroom. after the comp is finished.

!'.. -. . ". . ,- `, -\*h.-s.,_ \

6. Bypass Eastern Iowa in developing a tv WMT-TV schedule for a product that requires buy- Channel 2. CBS Television for Eastern Iowa ing power. Mail Address: Cedar Rapids Reps: The Kate Agency

BROADCASTING TELECASTING October 7, 1957 Page 15 IN REVIEW CONTINUED

tain and the cuddling of its co-stars to wink at the audience. Sample: Jane receives a package in the mail (the incident that sets KLZ's newest off the plot); hubby is asleep; Jane tells him a package has arrived; Dick, whose head is face down in the pillow reaches out, his LIVE hand lands on Jane's knee, he hesistates then says -"It's rather soft isn't it?" A word about the audience laughter. The canned chuckles are out of step with an PERSONALITY otherwise well -produced show. The co -stars are closer to Nick and Nora Charles than are Peter Lawford and already a selling Phyllis Kirk, the husband -and -wife team on the new Thin Man series (NBC-TV, Fri- days) [IN REVIEW, Sept. 30]. Advice to sensation! MGM -TV: swap titles of the two shows, lend Asta to Dick and his lovely British duchess, and you've solved the Thin Man's problem for the season. Production costs: Approximately $40,000. Sponsored by Helene Curtis, through Gor- JACK WELLS don Best Inc., and Mogen David Wine, through Edward H. Weiss & Co., on CBS- TV, Saturdays, 8:30 -9 p.m. EDT. Started Sept. 28. Producer and director: Sheldon Reynolds; executive producer: Nicole Milinair; writer (Sept. 28 play): Harry Kurnitz. Cast: Patrick O'Neal and Hazel Court. CRESCENDO From the swirling, translucent shapes that imaginatively introduced the show to the last fade -out of Rex Harrison, "Cres- Monday thru Friday cendo" should have been a joy-and some of it was. This first, highly-touted 90 minutes of the Morning & Afternoon Du Pont Show of the Month series was a giant kaleidoscope of talent. Moulding it all into cohesive entertainment was a task of no mean proportions, and its tempo, style and continuity showed the fine hand of producer Paul Gregory. Unfortunately, Mr. Gregory's story line MAN-SIZED SELLING was not quite strong enough to hold all the weight it was asked to bear. Basically, Rex Harrison as a "just-off-the-boat" Eng- 7:15 to 9 a.m. and 4 to 4:55 p.m. lishman went around America in 90 minutes, with America's music changing him from a reluctant visitor to an enthusiastic fan. Entertainment as the listener likes it ... At the end of the program, the show's skele- ton was somewhat bare -but the padding songs at the piano ... popular (middle of the road) was often so delectable that it almost didn't matter. recorded music informative quickies ... from As is usually true when an enormous time to lost pets ... plus solid sell ... has endeared amount of talent is amassed, some of it is very good-and by comparison, some is JACK WELLS to listener and client alike! not. But there were magic moments - Satchmo and Harrison singing together, the For full details, call your KATZ man wondrous, brassy enthusiasm of Carol or Lee Fondren in Denver. Channing, the complete joy of Stanley Hol- laway and Julie Andrews. Too brief a snatch of Goodman music served as a somewhat poignant reminder of how good swing was. The tremendous pace at which the show moved was a saving grace, and here again the credit must go to Mr. Gregory. Fine choreography, stunning sets and costumes KLZ 560 KC off were an added plus, shown to their best advantage by excellent handling of a large Interesting camera work CBS IN DENVER...Represe.nted by The KATZ Agency group on the stage. added to the professional flavor. "Crescendo" was overwhelming, interest - continues on page 124

P.)ge 16 October 7, 1957 BROADCASTING - TELECASTING LI LIVE IVE" LIVE IVE LIVE LIVE PROMO ION & PROGRAMMING NETWORK PERSONALITIES MERCHANDISING ' REPORTING CHILDREN'S SHOWS PUBLIC SERVICE SPECIAL EVENTS

THE STATION WITH NINE LIVES In tune with Texas' taste - closer to Houston's heart - the right combination of shows and showmanship.

P. 0. 800 12. HOUSTON I, TEXAS -ABC BASIC HOUSTON CONSOLIDATED TELEVISION CO. General Manager. Willard E. Walbridge Commercial Manager. Bill Bennett KTRK-TV NATIONAL REPRESENTATIVES: THE CHRONICLE STATION, CHANNEL 13 Elea. P. Hollingbery Co. Turn to page 26 500 Fifth Avenue. New York 06. New York -

BROADCASTING TELECAST INC. October 7, 1957 Page 17

One thing you can say for horses. The bright ones have a mind of their own. This is why, as people are sometimes heard to observe, you can lead a horse to water but you cannot make The him drink. Individuality like this is not exclusively a trait of horse -sense. It extends, for example, to prospective readers of radio -tele- horse vision business publications. You can mail free copies to 'em until your circulation statement is red in the face ... but you can't make them read unless they want to read. Therein lies who the moral of our message. Just as horses drink only when they're thirsty, human beings are willing to pay only for things they want. This is why, we wasn't insist, the only accurate index of a radio -TV magazine's worth is the PAID circulation it can muster ... the number and kind of subscribers willing to pay money for what it offers. really BROADCASTING- TELECASTING, by the way, has more paid distribution than all other radio and television business papers combined. Nearly 18,500 paid-for copies weekly, says thirsty... the verified count made by the Audit Bureau of Circulations for the first half of 1957. And 5,053 of these go to the agency - advertiser category. Again, more paid than anybody.

Significantly, B -T is the only radio -TV magazine that has the . courage to be a member of the ABC - and, thereby, can offer the commonsense, widely respected audits of paid distribution that only the ABC conducts and certifies. Odd, but it's true. By the way, if you're advertising something you'd like the radio -TV and agency-advertiser crowd to know about, don't you think it's only good old- fashioned horse -sense to run it in BROADCASTING- TELECASTING? Here you can be sure that people get it because they want it ... not because some publication is padding its mailing list with free copies.

BROADCASTING TELECASTING

1735 DeSales Street, N.W., Washington, D. C.

a member of the Audit Bureau of Circulations

108207 CASE HISTORY- FURNITURE OUR RESPECTS

to Theodore Gerard Bergmann

Television is to Parkson Adv., New York, what the program is to a network or station. That's how Parkson's board decided to elect from tv's celebrated ranks one of the younger veterans to lead the agency on a new expansion program that will carry billings into the $20 million category next year. Ted Bergmann, former NBC page, tv salesman and network head, was still un- packing while conducting business last week as the new president of Parkson, located on Park Avenue. 4000 Radio Spots Much of his career, he says, can be attributed to the dynamic rise of television. To him, tv is a medium in which he has a firm faith, strengthened by his years of Give Chain Best association with it. The 37-year-old agency president is no newcomer to the agency field. From Sales Year In History January 1956 until last Monday, Mr. Bergmann served McCann -Erickson in New. York as a vice president and associate director of radio and television [BT, IT WASN'T COINCIDENCE that fis- Sept. 231. With M -E, Mr. Bergmann was responsible for about 50% of the agency's cal 1956 -57 was the biggest year in the national tv program activities handled through the home and regional offices. history of pioneer McMahan's Furni- Part of Mr. Bergmann's credo can be traced to a bit of advice given him by ture Company Los Angeles Division .. . one of the VIPs of the radio industry who made a junket to Europe in the fall and the year of its greatest reliance of 1945. Mr. Bergmann then was conducting officer (with SHAEF) of the group. on spot radio. One prominent industry leader counseled, "Young man, after the war, get into tele- "We tried saturation for the first time vision. That's where your future lies." He's never forgotten those prophetic words. in 1955 -56" recalls Howard E. Sum- Theodore Gerard Bergmann was born Sept. 12, 1920, the son of Augustus H. mers, promotion manager. "Results and Johanna R. Bergmann in Brooklyn. In 1927, the family moved to Great Neck were so good that in the ensuing year (Long Island) where young Ted attended the schools, graduating from high school we bought over 4,000 one -minute spots. in 1936. He spent a year at Governor Dummer Academy at Byfield, Mass., the Our reward: the best sales year on oldest preparatory school in the country, and attended Amherst College. record!" He left college, spending a year as a cost accountant with American Home RADIO NOW GETS THE BULK of Products. In 1941, he joined NBC as a page. He was hired by Gerry Martin, then the ad budget of this furniture and head of NBC's guest relations. Fourteen years later, Mr. Bergmann, as DuMont's appliance chain-40% of the radio general manager, hired Mr. Martin as director of sales. budget goes to KBIG. It was during World War II that Mr. Bergmann's aptitude for the electronics art bore fruit. An enlisted man in the Infantry soon After Pearl Harbor, Mr. Berg- "KBIG acts as a local medium for all mann was commissioned a shavetail and assigned in 1944 to the Third Army in the stores" writes Paul Grannie, Presi- France. Reassignment placed the Infantry officer with Supreme Headquarters Allied dent, Columbia Pacific Advertising Agency, Long Beach. "In addition, it Expeditionary Force (SHAEF) as second in command of radio public relations on pulls more than its weight in sales. Gen. Eisenhower's staff. Lt. Bergmann (later to become captain) was responsible for An example is our Blackstone Washers writing, directing and airing War Department programs from Europe. campaign which quadrupled sales from The young officer headed reporter teams, which, armed with wire recorders, in- !oratory to July. We're buying 1,500 terviewed line tank and battery commanders; he described the first air drop made TT ell alien's spots a year on KBIG in Germany by the First Airborne Army, a feat that won him a Bronze Star, and adorer." he was the only person with a recorder at the German surrender at Rheims. Back in the U. S. and Washington, Mr. Bergmann in late 1945 was second in Huge, sprawling, rich Southern Cali- command of Army radio at the War Dept. Bureau of Public Relations. fornia can be sold best by radio . . KBIG plus other stations if, like Mc- Mustered out of service in 1946, Mr. Bergmann returned to NBC as program - Mahan's, you want 100% dominance; production director. In June 1947, he was on the sales staff at the DuMont Tele- KBIG alone, for greatest coverage at vision Network's WABD (TV) New York, transferred to network sales in 1948, be- lowest cost. came director of sales in 1951, general manager of the network in 1953 and managing director in January 1954 as well as director of Allen B. DuMont Labs' broadcast division. Mr. Bergmann left DuMont in January 1956 to become a vice president and associate director of radio and tv at McCann-Erickson. Parkson Adv. is a young organization, an outgrowth of Edward Kletter Assoc. set up about four years ago by Mr. Kletter with Pharmaceuticals Inc. (Serutan, Geritol, Sominex, RDX and Zaramin), its first account. J. B. Williams' products handled by Parkson: Williams shaving products, Skol sun tan lotion, Conti hair shampoo and Kreml hair tonic. Parkson's entire growth is attributed to television, The Catalina Station 10.000 Watts with 80% of its anticipated $20 million billing next year to be in network tv. Mr. Bergmann is the personable type salesman. Of medium height, Ted Bergmann has jet black hair and eyebrows, a soft- spoken manner that nearly disguises a deep - throated "announcer's voice." His family home (he wed Theresa Bull, also of Great Neck, after he returned from the war) is in Manhassett. The Bergmanns have four JOHN POOLE BROADCASTING CO. sons, Douglass, 10; Donald, 7; David, 6 and Jonathan Derek, 3 months. 6540 Sunset Blvd,. Las Angeles 28, CIlfornl Parkson's president is active in Manhassett cub scout affairs; likes tennis on a r.f.ynone: Nallywood 3-3205 -wide activities is Nat. Rep. WEED and Company weekend when possible. His list of industry long, including member of the board of governors, Radio & Television Executives Society; former national tv committee chairman, Heart Fund; tv -radio committee of Travelers Aid, and past member of NARTB board. Page 20 October 7, 1957 BROADCASTING TELECASTING TIME BUYER Max Neanderthal says:

IS BONECRUSHER FOR DETROIT CLANS!

I've been buying time since before the invention of fire, but I've never come across a better buy than WKMH! You could go through a whole cave of statistics and still not beat WKMH's ratings in Detroit! Whether you use PULSE* or my old stand- by, PREHISTORIC BROADCAST SERVICE, ** WKMH towers above competition like Brontosaurus Rex over a Chihuahua! So if you want a sizzling sales eruption, buy WKMH -it's a real active volcano! 91

*According to PULSE - greatest shore of audience, 12 to 12 lowest cost per thousand, of ALL hours! **PREHISTORIC BROADCAST SERVICE - WKMH Knffd brr ,sssyt frs3coyll

WKMH Dearborn -Detroit John Carroll, Managing Director Save up to 15% WKMF WSAM BY USING 2 OR MORE KNORR STATIONS Flint, Mich. Saginaw, Mich. Buy 4 or 5 Stations... SAVE 1 5% WKHM WELL Buy Any 3 Stations ...SAVE 1a% Jackson, Mich. Battle Creek, Mich. Jackson B'cast. Southern Mich. Buy Any 2 Stations... SAVE 5% B Telev. Corp. Broadcasters

KNORR, BROADCASTING CORP. Repreesen ten by Headley-Reed OPEN MIKE

Too Much Meeting Conflict EDITOR: BT could perform a great service if it would set up some central clearing house of meeting dates. Maybe this has been tried unsuccessfully before, but it seems to me if it were widely publicized, every broadcaster's organization would welcome it. I know that there can be no czar to dic- tate meeting dates, but it seems that some- body could do something that would be an improvement over the present chaos. Edward A. Wheeler President WEAW -AM-FM Evanston, Ill. [EDITOR'S NOTE -BT has grappled editorially with the problem for many years, effecting sharp reductions and consolidations of meetings. We welcome suggestions.] The Clock Wasn't Stopped EDITOR: RE "IS IT REALLY 4:04" IN SEPT. 30 BT, FT. WAYNE HAS AGAIN SECEDED FROM IN- DIANA AND WILL REMAIN ON CENTRAL DAY- LIGHT TIME THE YEAR ROUND. Calo O. Mahlock Program Manager Would you like to be the life of the Plans Board? WKIG -AM -TV Ft. Wayne, Ind. [EDITOR'S 13T at titis time of year,i was indicated Do you sit idly by, sobbing into your hankie, while some- that all Indiana reverted to Central Standard one else hogs the stage? Time Sept. 29.] Was Not Consultant There There's a cure, friend .. . EDITOR: At the recent Sportsman's Show, key KTTV personnel Your description of the Teleglobe Pay -Tv System in BT Sept. 23 contains a sentence: interviewed the crowds day after day, getting impor- "Currently, Mr. Sagall is consultant on tant answers to questions about Southern Californians commercial tv to the governments of Peru and Israel." At no time was I consultant and their television viewing habits. on commercial tv to either of the governments mentioned. For the first time, this information is available to you Solomon Sagall ... packed with vital facts that mean business to you. Teleglobe Pay -Tv System Inc. New York City [EDITOR'S NOTE-B -T, which based its report "How many people enter contests ?" on Information furnished by Mr. Sagall's public relations counsel, is happy to set the record "What time do people go to bed in Southern California ?" straight.] "How many people write letters to television stations ?" Help to an Advertiser "Where do people find out about the television programs EDITOR: Please forward to this department two they watch ?" copies of your latest TELESTATUS section. This information, outlining data on the ever - Fill out the coupon below and the booklet is yours by changing tv picture of today, has proven a return mail. valuable aid to us. George I. Caddo 1 Advertising Department Colgate- Palmolive Co. New York [EDITOR'S NOTE -BT's trimonthly report on Research Department the status of all tv stations plus program show - sheets of the three major tv networks is carried 5746 Sunset Blvd., Hollywood, Calif. in the first issue of each quarter. The current Telestatus starts on page 125 of this issue.] Send me 30,000 Answers About Los Angeles Television. Coy Memorial Fund Grows Name EDITOR: The family of Wayne Coy and all at Address Franklin College are deeply grateful for the response of so many of his friends which City State will make possible the Wayne Coy Memorial Scholarship Fund. This is one of the finest possible tributes to his selfless public service. ... It begins to look as if the amount continues on page 26 Page 22 October 7, 1957 BROADCASTING TELECASTING ' o FIRST GRAND SLA M IN RADIO HISTORY!

October 1, 1957 Keystone Broadcasting System Adds Its

NEW FORA Thousandth Affiliate! Ill WEST WASHINGTON STREET L + SAN FRANCISCO Hometown and Rural CHICAGO 2, ILL. Slant MOO LOS ANGELES America was never so big- never so celebrated -never so completely covered by any advertising medium! TO ALL KEYSTONE AFFILIATES: Imagine it! For the first time in radio broadcasting history A GRAND SLAM! ONE THOUSAND This is indeed a proud time in the history of Keystone radio stations affiliated with Broadcasting System. KEYSTONE in the soundest most flexible network available to advertising. It is a time when we want to make special mention of our warm feelings of thanks and appreciation to every one of our The wonderful thing about THOUSAND affiliates. the KBS network is that you can buy it as you please-100 stations in "special problem We think that nowhere in advertising is there a finer or mors areas" or 1000 stations

!. encouraging example of complete cooperation between a network reaching all of rich, ready and its affiliates. As a natter of fact our network is held and - able -to -buy Hometown and Rural America. 1 together -- not by electronic or mechanical means but precisely through cooperation. We have a hatful of case histories of signally successful advertising Thanks too, to every one of our affiliates for their "beyond campaigns credited to our the call of duty" efforts to strengthen the effectiveness of network. They involve our advertisers' campaigns through tireless and continuous advertisers whose products are household habits PLUS MERCHANDISING assistance. We sincerely believe that no across the nation. other advertising medium can match the quality and consistency of the merchandising assistance provided by our affiliates. We'd love to tell you our story! Write for our new station list and We look forward to continuing growth and happiness through market information. our association with our affiliates. Believe me. It is a pleasure to be in business with you. Sincerely, w rikeys one

BROADCASTING SYSTEM, in CHICAGO NEW YORK LOS ANGELES SAN FRANCISCO III W. Washington 527 Madison Ave. 3142 Wilshire Blvd. 57 Post St. Sla 2 -8900 ELdorado 5.3'20 Dunkirk 3.2910 Sutter 1.7440

BROADCASTING TELECASTING October 7, 1957 Page 23 American launches 3

On Monday, October 7, The Jim Reeves

The Jim R Show (1 -2 pm) is live, currently popular music. It stars top singer Jim (Four Walls) Reeves, and boasts the Anita Kerr Singers, Dolores Wat- son, Buddy Hall and Owen Bradley's orchestra.

The Jim Backus Show (2 -3 pm) is live music built around the afternoon antics of the many- voiced Jim Backus. It features songstress Betty Ann Grove, baritone Jack Haskell, The Honeydreamers, Elliot Lawrence's orchestra and announcer Del Sharbutt. big shows on 1 big day!

Show, The Jim Backus Show and The Mery Griffin Show go live on American Radio's all -new, all -live musical line -up.

The big day is October 7. The big three are Jim Reeves, Jim Backus and Mery Griffin. And the big sound is live music, served up with showmanship and salesmanship and aimed right at the American housewife - the on- the -go woman who prefers music over anything else in her radio diet. Here are three solid hours of solid fun, all featuring top live personalities, live singers and live orchestras. Here are The The Mery Griffin Show (7:15 -7:55 pm) is a live ses- Jim Reeves Show, The Jim Backus Show sion of music and song, headlining popular singer - actor Mery Griffin, and featuring vocalist Darla and The Mery Griffin Show. Watch for Hood, The Spellbinders, Jerry Bresler's orchestra and vet- them, starting Monday, October 7. eran announcer Doug Browning.

7O the 3178 one is RICAN BR DCASTING '3 NETWORK Broadcasting Publications Inc- OPEN MIKE CONTINUED Sol Taishoff Maury Long Edwin H. James President Vice President Vice President would justify permanent investment so that H. H. 'rash B. T. Taishoff Irving C. Miller the income may honor Wayne Coy in per- Secretary Treasurer Comptroller petuity. This would be a most gratifying result. BROADCASTING* Harold W. Franklin TELECASTING President Franklin College THE BUSINESSWEEKLY OF RADIO AND TELEVISION Franklin, Ind. Published every Monday by Broadcasting Publications Inc. (EDITOR'S NOTE-Mr. Coy, broadcaster and former FCC chairman, died Sept. 24 (BT, Sept. Executive and Publication Headquarters 30).1 Broadcasting Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. $675,000 Was Missing Telephone: MEtropolitan 8 -1022 EDITOR 8 PUBLISHER: Sol Taishoff EDITOR: MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. In the story [BST, Sept. 23] of a revision Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald in our employes retirement program, a zero NEWS EDITOR: Donald V. West has been left out showing our announce- SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Harald ment as stating that an initial fund of Hopkins $75,000 is created by the revised plan, ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Wm. R. Curtis, Jacqueline Eagle, rather than $750,000 which is the correct Myron Scholniek, Ann Tassef, Jim Thomas EDITORIAL ASSISTANTS: Rita Cournoyer, Marianne approximate figure. Means. Frances Pelzman, Benjamin Seff To lose 90% of our invested reserve .. LIBRARIAN: Catherine Davis is something to which I call attention. You SECRETARY TO THE PUBLISHER: Gladys L. Hall see virtually all of our employes are readers BUSINESS LIVE VICE PRESIDENT 8. of BT too, and they were concerned about GENERAL MANAGER: Maury LORE SALES MANAGER: Winfield R. Levi (New York) their profit- sharing fund which 63 PROGRAMMING in em- SOUTHERN SALES MANAGER: Ed Sellers ployes are currently qualified. PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens John Patt CLASSIFIED ADVERTISING: Doris Kelly ADVERTISING ASSISTANTS: Stan Hall, Ada Michael, President Jessie Young WJR Detroit COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadf The Billion Is for All Radio CIRCULATION R READER'S SERVICE EDITOR: MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile Your fine writeup of the RTES luncheon CIRCULATION ASSISTANTS: Gerry Cleary, Christine Harageonea, Charles Harpold, Marilyn Ponter debate [BT, Sept. 30] . quoted me as predicting a billion dollar network radio BUREAUS volume. In fact, I was speaking of the NEW YORK entire radio industry when referring to this 444 Madison Ave., Zone 22, Plans 38355 ambitious, but in my opinion, attainable Editorial SENIOR EDITOR: Rufus Crater figure. Naturally, we at ABN believe in BUREAU NEWS MANAGER: Lawrence Christopher shooting for high goals. Perhaps our enor- AGENCY EDITOR: Florence Small mous enthusiasm ASST. NEW YORK EDITOR: David W. Berlyn contributed toward this NEW YORK FEATURES EDITOR: Rocco Famighetti minor error in otherwise excellent report- STAFF WRITERS: Ruth L. Kasen, Frank P. Model, ing. Diane Schwartz Business Live programming .. . Stephen B. Labunski half again as SALES MANAGER: Winfield R. Levi much as V.P. in Chg. of Programming SALES SERVICE MANAGER: Eleanor R. Manning the other two stations American Broadcasting Network EASTERN SALES MANAGER: Kenneth Cowan combined makes Houston New York ADVERTISING ASSISTANT: Donna Trolinger feel closer to us .. . CHICAGO because we come closer 360 N. Michigan Ave., Zone 1, CEntral 6 -4115 to giving them more of Enters an Objection MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton. everything they want. EDITOR: Barbara Kolar They can reach out and We regret exceedingly your published HOLLYWOOD touch us ... and they 6253 Hollywood Blvd., Zone 28, H011ywood 3 -3148 turn to % misstatement that we are a house agency like it. Sept. 30]. [It's] most SENIOR EDITOR: Bruce Robertson Page 50I [BT, unfair to our WESTERN SALES MANAGER: Bill Merritt, Virginia 'clients, our people and our agency. Biglas Toronto, 32 Colin Ave., HUdson 9 -2694 Don P. Nathanson James Montagnes President North Adv. Inc. SUBSCRIPTION INFORMATION Chicago, Ill. Annual subscription for 52 weekly issue: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): or [EDITOR'S NOTE -The remark was made by $9.00, TELECASTING Yeorbook (54th hum): George Abrams, head of the $9.00. Annual subscription to BROADCASTING TELE. ANA's Radio & CASTING, including 34 issues: Add Tv Service Committee, in a tape- recorded in- $11.00. $1.00 pot 9 year for Canadian and foreign postage. Regular Issues: terview.] 359 per copy; 53d and 54th issues: $3.00 per copy. ADDRESS CHANGE: Please send requests to Circulation Bouquet from Four Roses Dept., BROADCASTING TELECASTING. 1735 DeSales St., KTRK-TV N.W., Washington 6, D. C. Give both old and new CHANNEL 13 HOUSTON addresses, including postal cone numbers. Post ogke EDITOR: will not forward issues. ... You ... do an excellent job of cover- BROADCASTING' Magazine was founded in 1931 by ing your field. Broadcasting Publications Inc., using the title: BROAD. CASTING*-The News Magazine of the Fifth Estate. Emil A. Pavone Broadcast Advertising was acquired In 1932, Broadcast Reporter in 1933 Four Roses Distillers. Co., and Telecast* in 1953. New York *Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Page 26 October 7, 1957 BROADCASTING TELECASTING Ani Or tant nIìttll hr "FIRST IN THE HEART OF ILLINOIS"

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Page 30 October 7, 1957 BROADCASTING TELECASTING BROADCASTING TELECASTING

Vol. 53, No. 15 OCTOBER 7, 1957

BARROW REPORT URGES TOUGH CURBS

e Says network option time, must -buys, spot sales must go Wants FCC to regulate networks, cut back station holdings Sees antitrust violations in network -station rate -making

The special FCC Network Study Staff The staff report -which has been nick- rate -making practices- urging that the evi- last week "delivered a massive indictment named the "Barrow report" after the study dence be given to the Justice Dept. against alleged concentrations of economic director, Roscoe L. Barrow, dean of the The report pointed out that the FCC's power in television and urged adoption of U. of Cincinnati Law School-also charged Chain Broadcasting Rules prohibit a station new and tougher government controls over there was evidence of antitrust law viola- from entering any agreement with a network tv networks and tv station ownership. tions in some network practices. that hindered the station from fixing or The staff, which has spent two years and Option time arrangements between net- changing its non -network rates. $221,000 investigating tv networking, is- works and their affiliates, the report said, "All networks have en3aged in practic ^s sued a 1,485 -page report. Its recommenda- bear a strong resemblance to the "block - which are contrary to the broad purpose of tions, if adopted, would: booking" practices outlawed in the movie this rule," the report said. Place networks under direct regulation industry in the Paramount case. In that case "in the case of CBS and ABC," the report a to alleged, by the FCC. consent decree led the severance of "evidence exists that the networks movie production and exhibition. have used their power to fix network Outlaw option time. rates An antitrust 'analysis of option time, the in order to infiuencz the level of the sta- Outlaw must -buy station lineups. report said, "indicates at least a strong pos- tions' national spot rates in a manner which Prevent networks from acting as na- sibility that it would be found to be a per se raises a qucstioa with respect to violations tional spot representatives for stations other violation of Sec. 1 of the Sherman Act." of the Chain Broadcasting Rules, and pos- than those they own. The study staff also said it had found sibly also of the antitrust laws. Impose controls over rate- making to evidence of antitrust violations in network "In addition, NBC and CBS have ad- prevent networks from influencing a station in setting its spot rate or from persuading a station to clear network programs on the promise of improving its network rate. Tighten multiple ownership rules to forbid any licensee from owning more than three vhfs in the top 25 markets (although retaining the present maximum ownership of five vhfs and two uhfs) and to attach more importance to local identity and diversity of ownership in awarding station grants. Require all station sales to be conducted for cash so that applicants other than the proposed buyer could offer comparable bids and be admitted to a comparative hearing. (Repeal of the MacFarland Amend- ment to the Communications Act, which now prevents outside bidders from interven- ing in station transfers, would be a necessary preliminary.) Require networks to make public all affiliation agreements and proposals for affiliation or disaffiliation. Make public all compensation provisions in all affiliation contracts. Give the FCC power to levy fines against stations for infractions of its rules. Require networks to place programs on non -affiliates, if desired by the sponsors IF TAXPAYERS can count value in weights and measures, they got their money's and if affiliates fail to clear. worth in the $221,000 Barrow report. The statistics: 1,327 pages of text (roughly Make networks place programs on sta- 400,000 words) in two volumes, 15 chapters, 158 pages of appendix, 71/a pounds, }ians in markets, served by affiliates in other four inches thick. The sheer bulk of the duplicating project kept 20 FCC mimeo- markets, if sponsors want exposure in the graph. operators busy for 581 man hours, most in the last 10 days. oov markets. {ershadowed nRtOAD2Asr G 31.1ÉLECASTING October 7, 1957 Page 31 BARROW REPORT CONTINUED

¡listed the level of national spot rates of Prohibition of option time: The FCC to expand to their full limits. If networks, their owned and operated stations in order ought to rule out option time but should having been forced to dispose of all station to influence the national spot rates of their not ration or otherwise limit the amount of holdings but three in the top markets, affiliates." programming that a station may accept should seek to re-fill their station portfolios The report said that rate- making among from any source. "The language of the Com- through acquisitions in small markets, the the networks seemed also to have antitrust mission rule should be phrased so as to pre- staff report suggests a hard road. implications. The Network Study Staff clude similar or more restrictive arrange- "The presumption against a network found no evidence of collusion between ments which might appear if option time multiple owner or local ownership and di- CBS and NBC in rate setting but discovered is abolished." versity grounds should, in a comparative that ABC, "which competes with CBS and hearing context, be overriding unless it can NBC by setting lower rates for its affiliated Prohibition of most-buys: The FCC be demonstrated that acqusition of the sta- stations," had sometimes consulted with the ought to rule out must -buy requirements tion or stations is essential to the financial other networks before setting rates for its based on minimum station lineups (like welfare of the network and that financing own affiliates. those in use at CBS and NBC). The ABC from conventional capital sources is not "The other networks have cooperated in version of a minimum network purchase in available. providing the desired information," the re- terms of dollars would be permissable. port said. "This practice among the three Requirement that affiliation contracts be networks is not compatible with the Corn - Elimination of networks from spot made public: The FCC should rule that net- mission's objective of preserving free compe- representation: The FCC ought to prohibit works must file reports of all affiliation tition and may have antitrust implications." networks from representing stations other changes and the reasons for them, reports The staff report also moved into the than their own. "A reasonable period of of all requests for affiliation and the disposi- realm of programming -to the extent of time, such as two years, should be allowed tion of them, including reasons, and state- urging that the FCC look more closely at for the stations to transfer their representa- ments of criteria governing affiliations and program performance when considering tion to a non -network organization." disaffiliation. The FCC itself should make license applications and renewals. public the affiliation contracts, including "It is only through a consideration of Imposition of controls over compensation information, which licensees service or programming structure that the rate -making: New are now required to file. public interest concept can be given mean- rules should be adopted or present "The possibility of arbitrary, discrimi- ingful content," the report said. rules expanded to prevent networks natory or restrictive action in such areas as The from influencing the non -network rates of staff recommended that the FCC affiliation, disaffiliation, rates and compen- weed out licensees with questionable pro- sation can be substantially reduced if ade- gramming records and replace with them quate pubilcity is given to network actions," "more substantial (See licensees." sum- the report said. "In this way, these industry mary of chapter 3 below.) BARROW PROPOSALS practices will tend to be self -regulating, and The report examined programming only bargaining power may be kept within rea- in respect to the Commission's considera- sonable bounds without further Commission tion of that subject in granting station per- IN FULL action." mits. Although the staff amassed much in- TEXT formation about network and film programming, it was unable to complete its SEE PAGE 100 Giving FCC the power to levy fines: At work in that field. The staff has recom- present the only sanction that the FCC can mended that its programming explorations apply against a licensee is the removal of his be completed. license, an extreme penalty. The Network Some of the Barrow Study Staff suggested that the FCC ask Con- report proposals affiliates or using network rate -setting to in- would require gress to empower it to assess fines for legislation; others could be fluence program clearances. Evidence of put into effect by violations of its rules. the FCC on its own. both practices has been discovered by the The report was "Since the magnitude and submitted to the FCC's staff, and it should be submitted to the FCC importance of Network the Study Committee composed of for action under present rules. rule infractions are likely to vary from Chairman John C. Doerfer and Cmrs. Rosel case to case," the report said, "the Commis- H. Hyde and Robert T. Bartley. sion should be permitted some latitude, with- This com- Tightening of mittee will study the staff's recommenda- multiple ownership rules: in prescribed limits, in relating the amount "In the long run," tions, adopt, modify or reject them, and said the report, "the of each forfeiture to the nature of the Commission should seek through its pass its own recommendations to the FCC regula- infraction and the particular circumstances as a whole. tion a pattern of ownership which ap- involved." proaches as closely It will then be up to the Commission to as circumstances permit decide whether the objective of limiting station ownership it wishes to act. If it de- Extending network service: The FCC cides to invoke to one station for each licensee." any of the proposals, it should "seek comments" on the proposal that must begin rule-making Meanwhile, the staff recommended the proceedings, which networks be required to provide affiliated will involve public hearings. adoption of a rule "which establishes pre- stations in markets not ordered by an adver- Here, in greater detail, are sumptions that a local applicant will serve the main pro- tiser a chance to carry the program with posals of the the community interest better than an ab- Barrow report as listed briefly commercials deleted, "upon reasonable above: sentee licensee and that an applicant who pay- owns no other station will be in a better ment by the stations to the network and Regulation of networks: The report position to service the local community the advertiser." urged the FCC to ask Congress for au- than an applicant who is already licensed The staff also recommended a rule re- thority to "apply the pertinent parts of its to serve one or more other communities. quiring networks to place programs where rules and regulations directly to networks." The FCC ought also to rule that the pres- the advertiser chooses when affiliates fail to Before making the request of Congress, the ent limit of five vhf and two uhf stations clear. Dept. of Justice should be asked per for its licensee be retained but that no more Here is a chapter views, the report -by- chapter summary of said. than three vhfs may be owned in the top the report: Pending the passage of such legislation, 25 markets. The staff suggests three years as the FCC ought to beef up its own chain the time in which multiple owners now hav- broadcasting rules which apply to all sta- ing more than three vhfs in the top 25 mar- CHAPTER 1 Introduction tions, including those owned by networks, kets would have to sell off their extras. It is the impact of network practices on to conform with general recommendations Networks, it is suggested, should find it competition that is stressed as the goal of of the Network Study Staff. more difficult than other multiple owners the network study. This point of view is in- Page 32 October 7, 1957 BROADCASTING TELECASTING VARIATIONS ON FAMILIAR THEMES

The report issued last week by the continuing interest" because of antitrust doubt as to its legality." The must -buy FCC Network Study Staff had many aspects. has given networks a strong bargaining power over affiliates. The FCC should points in common with those in reports Barrow Option time is prob- report: prohibit must -buys and instead sanction issued earlier this year by Kenneth Cox, ably a per se violation of the antitrust a minimum dollar purchase. special counsel of the Senate Commerce laws. The FCC should rule it out. Committee [Bel', July 1], and by the House Antitrust Subcommittee, headed by MULTIPLE STATION OWNERSHIP Rep. Emanuel Celler (D -N.Y.) [BT, MUST -BUYS June 10]. Moore testimony: Did not emphasize Moore testimony: Serve the same On two subjects, option time and must- this subject. purpose as master agreements in the buys, the FCC staff report, prepared movie industry declared illegal in the Celler report: Has hampered compe- under the direction Roscoe L. Barrow, of Griffith theatre case of 1948. Limit the tition, and network ownership of stations dean Law School, of the U. of Cincinnati opportunity of the independent film pro- may lead to undue concentration of con- with the views trol. create conflict in- was especially compatible ducer to sell to advertisers who do not This would a of Moore, presi- the as be- expressed by Richard A. have complete national distribution. Op- terest on the part of network Angeles, in its its stations. dent of KTTV (TV) Los tion time and must -buys give networks tween affiliates and owned Commerce testimony before the Senate "virtually complete control" over what is Cox report: Networks should be per- half ago Committee a year and a [BT, broadcast by affiliates during prime eve- mitted to own "some stations, but serious April 2, 1956]. ning hours. Mr. Moore asked that FCC consideration should be given to the possi- Here are summaries of what the re- regulations be amended to prohibit time bility that they have exceeded their ports and Mr. Moore said: options and must -buys and that a station legitimate needs in this regard." more than be prohibited from accepting Barrow report: Urged FCC curbs now OPTION TIME from any one 75% of its programming and long-range objective of one station source. Moore testimony: Option time re- to a licensee. Recommended immediate stricts the tv licensee from exercising its Cox report: Must -buys bar local and rule restricting licensee to no more than own judgment. Restricts advertisers from regional advertisers from network tele- three vhfs in top 25 markets. using tv on a freely competitive basis. vision, with few exceptions. Some steps Restricts creative talent from presenting "must be taken by the FCC to open up AFFILIATION AGREEMENTS its products on tv. Restricts unaffiliated the best viewing periods to non-network stations from presenting the finest possi- programs and advertisers to allow the Cox report: Suggested networks be re- ble programming. (The same criticisms national advertiser freer choice of sta- quired to "specify the objective criteria also were applied to must -buy policies by Mr. Moore.) Operates in much the same manner and serves the same purpose as did the practices of block booking and blind selling in the motion picture industry which were held illegal in the Paramount case. No adequate jus- tifications of economic necessity for option time and must -buys, and both are illegal under the Sherman Act. Should be prohibited by FCC because both practices are in restraint of trade. Cox report: Option time enables networks to exert tight control over pro- MR. MOORE REP. CELLER MR. COX DEAN BARROW gramming to the competitive disadvan- and the tage of other program services tions and to give the independent sta- which they employ in fixing station rates" detriment of local public service pro- tions a better chance to sell time . . . and that length of affiliation contracts Has made film syndication gramming. [applies to both option time and must - be extended from three to five years. a risky business by monopolizing prime buy]." Some minimum network require- Also suggested that all affiliation contracts is done evening time. "Only if something ment is reasonable but it should be based be made public. to to limit or adjust the option, so as on dollars not stations. Evidence of anti- viewing Celler report: Found "widespread, ar- open up part of the prime periods trust violations in both practices. to non -network programming, can the lo- bitrary and substantial differences in the cal and regional advertiser be given free Celler report: No need for must -buys terms accorded by each network to its and competitive access to the vital tele- since most advertisers order in excess of individual affiliates," especially in sta- vision medium." basic required stations. Advertiser should tion compensation. These differences fa- not be forced to buy a station it does not vor large, multiple- station licensees, with Option time places na- Celler report: want to use. FCC should consider a rule the small, independently -owned station at a com- tional spot and local advertisers permitting gross minimum time charges suffering. The FCC should consider mak- Has effect of "dis- petitive disadvantage. instead of must -buys, with the figure low ing network affiliation contracts public. and net- criminating in favor of networks enough to allow the advertiser flexibility as against affiliated sta- Barow report: Recommended all network advertisers in picking stations. (Also same objec- advertisers." Re- work- station agreements, and proposals tions and non- network tions as listed under option time.) stricts the public's choice of programs. for agreements, be made public- includ- Asked FCC to consider option time Barrow report: An antitrust analysis ing information on compensation to sta- changes and warned it will maintain "a of the must -buy practice "creates serious tions.

x...... Kú BROADCASTING TELECASTING October 7, 1957 Page 33 BARROW REPORT CONTINUED tensively repeated throughout the first three distinct fields, it was pointed out. Some weakness," the report stated. It is limited chapter. of these are for changes in FCC rules -re- in its potential for station growth. This is From this benchmark, the study surveyed quiring the usual administrative procedures. due to the fact, the report declared, that such areas as the opportunity for competi- Others are suggestions for legislation, to be tv began in the vhf portion of the radio spec- tion between networks and non-network submitted to Congress. And, finally, evi- trum, where only 12 channels were available organizations; the affiliation relationship be- dence of antitrust violations are urged to be and where only 500 commercial stations can tween networks and stations; multiple owner- submitted to the Dept. of Justice. be assigned. Uhf, it is noted, failed to ship; network operations other than network The final pages of the introduction deal develop as expected "for a variety of broadcasting (station representation, film with the organization of the report. reasons." Of the 475 tv stations in operation syndication, program ownership, etc.); inter- in mid -1957, it is pointed out, 389 are city line rates, and direct regulation of net- CHAPTER 2 The Television Industry: Devel- vhf. This means, the report stated: works by the FCC. opment and Operations "The relative shortage of facilities has Because the information on programming important repercussions for the development is still to be submitted, a supplemental re- "In brief, the shortage of station facilities has militated against the full development of the industry and for regulatory policy. port on this subject will be made at the It has tended to limit inter -network compe- earliest opportunity. Early this summer, four of a nationwide, competitive television system." tition, the opportunities for the development film producers balked at furnishing to the of non -network program suppliers, the de- staff what they considered confidential finan- That short sentence in the middle of velopment of local programming, and the cial information. The FCC issued subpoenas Chapter 2 comes closest to putting the fin- opportunities for growth of local community and, after litigation, the FCC's right to de- ger on the basic problem. outlets." mand the data was upheld by the federal The entire chapter is devoted to a general- The review of television's early develop- district court in New York. An order has Led outline of the history of television and not yet been issued, however, and when it ment is of historical interest. The report re- the practices that are followed today. ferred to the 1940 FCC hearings on tv is, some time must elapse before the re- Television has "one major structural quested information is submitted. The pro- standards; the establishment of the National gram report will be submitted later. Television System Committee; the 1941 ap- Recommended for further study-because proval of commercial operation; the World there was not enough time to do a proper War II freeze on stations; the institution of job -were such subjects as: (1) joint owner- the Radio Technical Planning Board in ship of radio and television networks and of 1943; the 1945 report allocating 13 chan- radio and tv stations; (2) network owner- nels in the vhf band on a shared basis and ship and related interests; (3) talent con- the assignment for tv experimentation of tracts; (4) alleged tie-ins between the sale the uhf band. of a network -owned program and network Also the 1945 hearings on rules and prime time; (5) the status of radio today, and standards for commercial tv; the 1946 -47 (6) the allocations problem. color proceedings; the 1947 -48 proceedings The study offered no recommendations which resulted in the deletion of ch. 1; the regarding such alternative methods of feed- engineering conference of 1948 and the ing network -type programs to stations as subsequent freeze on tv application proc- (a) news association syndication whereby essing; the establishment of the Joint Tech- all stations may buy programs; (b) toll tv, nical Advisory Committee in 1948; strato- and (c) federal subsidy for uhf development. vision and polycasting; the ad hoc commit- The study, according to the introductory tee; the Condon committee on color tv po- chapter, is not entirely critical of networks. tential; compatible and incompatible color Networks are given credit for pioneering tv. tv, for technical developments in transmit- And the adoption of the CBS sequential ting and receiving equipment, and for public color system in 1950; the faint beginning service and sustaining programming. of color telecasts by CBS in 1951; the Octo- The report resulted from a "study" tech- ber 1951 order of the Director of Defense nique, it is explained. This was choosen in Mobilization to CBS to cease color set pro- lieu of public hearings where, it was felt, duction due to the Korean War; the "Third the information desired would be secured Notice" of March 1951; the "Sixth Report laboriously. And, it was emphasized, much and Order" of April 1952, and the adop- information would be withheld since the tion of compatible color standards in 1953. hearings would be public. Station "profitability" increased sharply The study technique comprised four ele- between 1950 and 1952, the report noted, ments, it explained. First, all available in- LEGISLATORS have long awaited the Barrow and networking also became profitable by formation at the FCC was scanned and report, and received top priority when it 1952. This mainly was due, it was explained, studied. Then conferences were held with all broke last Thursday. Joe Sitrick (here enter- because of the freeze which left the 108 segments of the industry- networks, sta- ing the Senate wing of the Capitol), legis- operating stations in a protected position. tions (both affiliated and independent). pro- was lative assistant to FCC Chairman Doerfer, In fact, it pointed out that 40 of the gram producers, film syndicators, station 108 stations were the only stations in their and two assistants hand delivered more than representatives, advertisers, advertising agen- communities. cies, AT &T representatives. Staffers also 100 copies to Hill offices at noon Thursday. With the resumption of tv processing in visited selected groups of stations The recipients: members and staff of the and mar- 1952, the sharpest growth took place be- kets. Finally, detailed data was Senate and House Interstate Commerce secured via tween 1952 and 1954, with total stations a series of intricate questionnaires to all committees dealing with independent agen- moving from 108 to 380. From 1954 to elements of the broadcasting industry. Subconvnittee, the Senate Small Business mid -1957, the report mentioned, only 95 (Morse) Subcommittee, the House Com- Financial and competitive information was more stations were added to those in opera- mittee on Legislative secured on a confidential basis, it was pointed Oversight (Moulder), tion. This slow down in growth rate re- out, only aggregates were used. However, the Senate and House Appropriations Sub- sulted from, the report alleged, (1) uhf diffi- it was noted, where specific identifiable in- committees dealing with independent agen- culties, (2) lack of additional vhf facilities formation was necessary to make a point, cies, the Senate and House majority and in large markets, and (3) delays in conclud- this was done. minority leaders, and other congressmen ing comparative hearings. The report makes recommendations in who had made special requests to receive it. Nevertheless, the report noted, the num- Page 34 October 7, 1957 BROADCASTING TELECASTING The Barrow Report an editorial

OME time will elapse before the full impact of the FCC sions) is preliminary. It was prepared for the FCC's Network staff Network Study Report is absorbed by all of the enti- Committee of three commissioners. Definitive action is un- ties in television -and all are affected. It is a tough report, likely for many months, since rulemaking hearings would recommending for scrutiny by the FCC, Congress and even be entailed in the normal procedure, and these would come the Dept. of Justice, practically all of the network practices, only after the Network Committee and then the FCC itself real or imagined, that have figured in speculation over many will have acted. months. But that does not mean the report will vegetate until the The ponderous report -two years in the making-can be FCC acts. Copies, by request, have been supplied the com- expected to bring volcanic eruptions from the old -line net- mittees of Congress dealing with communications legislation. works and many of the multiple owners. If implemented as The recommendation that networks be licensed, for example, written, which is highly unlikely, it will affect the operations is one that will be embraced by Sen. Bricker (R -Ohio) who of all stations and expose publicly the contractual relations has introduced bills to that end at the last two sessions. Rep. of networks and stations, invading an area always regarded Celler (D -N. Y.) can be expected to pick up the Barrow as beyond the regulatory domain. It would permit imposition ball to implement his pet projects. of fines, and would make extremely difficult, if not almost There have been no significant actions involving the net- impossible, the buying and selling of station properties. work- affiliate relationships since 1941 and those chain - On the other hand, many stations, their representatives, monopoly regulations were written in the heyday of radio and non -network program syndicators, and all independent tv before television became a factor. Because of the tumult stations can be expected to applaud parts of the report. Even on Capitol Hill, a study had to be made. the networks might admit that it is not as extreme as they The Barrow report, involving an expenditure of $221,000, had expected, based on the kind of field investigations the is the result. It is an ex -parte report. Because of the mandate Barrow staff had conducted. under which the study group functioned, it could not possibly Actually, the study staff has not completed its work. There have come in with a clean bill. We think many of its recom- are no conclusions on programming and talent, a critical mendations are extreme and that some veer dangerously part of the overall study. Time ran out on the staff, which close to public utility controls. Ignored in the recommenda- actually completed its field work last June 30 when its ap- tions but woven into the narrative are comments that en- propriation terminated. Since then the courts have sustained visage program controls and a return to the "Blue Book" its right to obtain information from program syndicators, philosophy of back -door censorship. Other sections of the and this phase presumably will be completed by the new Office report are similarly loaded with time bombs. of Network Study established in the FCC's Broadcast Bureau. The sober, restrained, legal approach is deceiving. It is It should be remembered that the staff report (see pages 100 perhaps best appraised as a firm and not wholly unexpected through 106 for full text of its recommendations and conclu- first step. It cannot be taken lightly.

bers of tv sets and homes have doubled ABC, CBS, NBC; the defunct DuMont stated. Station construction ranged from from 1952 to 1956; the percent of tv satu- Television Network; National Telefilm $250,000 to over $1 million in large mar- ration has almost doubled; broadcast reve- Assoc. (NTA); Sports Network and Program kets. An "essential" requirement for profita- nues have almost tripled, and broadcast in- Service Inc. NTA is a film network; Sports ble operation is a network affiliation, the come (after federal income tax) has tripled. Network provides regional sports coverage, staff emphasized. Most profitable have been Network advertising, the document re- and Program Service Inc. is an organization the 100 pre- freeze stations in large cities ported, accounts for 45% of time sales started by Sylvester L. (Pat) Weaver Jr. and and established before 1952. and half of total tv advertising expenditures designed to deliver live programming to "Under normal circumstances such high for time and programs. There were around independent stations. profit would attract substantial new entry 350 network advertisers in 1956, the re- The report described the networks' sta- ... [but this is] effectively limited by the port said, with the top 50 network adver- tion ownership, basic or primary affiliation insufficiency of the 12 vhf channels and the tisers purchasing almost 75% of network list, secondary or optional affiliations, gen- difficulties experienced in uhf operation." gross time billings in 1956. TvB reported eral details of affiliation contracts and fa- The report also delineated the operation 4,400 advertisers bought national spot in cilities contracts (with advertisers). The and place of independent package producers, 1956, the report stated. The top 50 nation- three national networks, it was stated, have film syndicators (syndication film is a al spot advertisers bought over 45% of the over $40 million invested in tangible broad- "staple" of tv, the staff noted), theatrical film, gross time billings in this category, the re- cast properties, with total assets as of Dec. station representatives (responsible for all port noted. Thus, it added, since some ad- 31, 1955, of about $160 million. Both CBS spot business which a station receives, ex- vertisers are in the top 50 in both groups, and NBC have been "highly profitable" in cept that from its own immediate area fewer than 100 advertisers order the major recent years, the staff reported, while ABC brought in by local salesmen), the primacy share of network and national spot adver- within the past two years has broken even of "adjacencies" and what is meant by par- tising. or made a slight profit. ticipations. The report stated there were over The report referred to the Celler Com- A similar description of tv stations is 30 station representative firms, handling mittee report which held that 15 leading also included in this section of the report. from one to 39 stations. CBS and NBC also agencies accounted in 1950 for close to Contained here was the finding that the handle station representation for their owned 50% of all tv advertising billings. average tv station programs for 109 hours stations and for some of their affiliates. This is what the staff found to be the a week, or 5,600 hours annually. The entire In concluding this section, the staff noted principal functions of a network: the sale output of theatrical film from Hollywood, that there were fewer than two dozen affili- of time or facilities of affiliated stations to the staff found, would fill less than one-tenth ated stations not interconnected; that AT &T a network advertiser; the production or of the average station's time. It was also has more than $200 million invested in pro- supply of a comprehensive program serv- noted that the stations rely on outside gram transmission facilities and that in 1956 ice to stations, including both commercial sources (networks, film syndicators, etc.) for the three national networks paid about $36 and sustaining programs; providing the more than four -fifths of the hours of pro- million for this tv service. gramming they place on the air. Limiting lo- means of interconnecting affiliates via CHAPTER 3 Performance to the Public In- AT &T facilities. cal programming efforts by a station is the terest Networking, the report observed, was costliness of tv programming, the report Echoes of the FCC's ill -fated 1946 Blue the "catalyst" which brought about wide observed. Book attitude on programming are heard public acceptance of the new tv medium. At the middle of 1957, there were 475 in the third chapter of the network study - The staff referred to seven networks- commercial stations operating, the staff with the bold recommendation that the BROADCASTING TELECASTING Ocicler 7, 7957 Page 35 BARROW REPORT CONTINUED

Commission tighten its license renewal re- to upgrade programming -which the Corn - ers into tv, the report implied. quirements to "invite" more applications mission has every right to consider, accord- There is no doubt expressed that the from newcomers for existing facilities. ing to this chapter -the suggestion was made Commission not only has the right to delve "The question might therefore be posed," that the FCC set more rigorous program- into programming, but also the duty. this section observed, "as to whether more ming requirements, thus enlarging the num- The Commission has, the report noted, rigorous renewal and transfer procedures, ber of questionable licensees -and inviting disavowed any intention to censor pro- providing for comparative hearings, would more applications for these facilities from gramming, but has never made any bones not maintain a viable process of continuing others. about its right to look into overall program- licensee selection by 'weeding out' mar- To prevent multiple owners from taking ming. But, the report observed, specific ginal performers and replacing them with advantage of this situation, greater influence Commission actions and statements indicate more substantial licensees." should be placed on the diversification of that "intervention into the programming Newcomers now are discouraged from ownership issue, it was suggested. area has been more extensive in scope." bidding against existing licensees because Since the vhf spectrum "for all practical Not only has the Commission given in the few cases where it has been tried the purposes" is now foreclosed to newcom- weight in comparative cases to certain for- Commission has favored the existing broad- ers (except through "the transfer route "), mats of programming, or types of program- caster, the report read. However, in order this would be one way of getting newcom- ming, but it has specifically objected to spe-

.. :': .WM BACKGROUND TO BARROW REPORT The FCC's network study-the first since invested capital. Sen. Bricker also has sug- ence Board and National Assn. for Better the 1938 chain broadcasting inquiry-was gested that station ownership by one person Radio and Tv. instituted largely through powerful members or company be limited to coverage of not In the spring of 1956, the staff began of Congress, particularly in the Senate. Lead- more than 25% of the U. S. population. sending out questionnaires. The first, in ing members of the Senate Interstate and The last network investigation was under- May, went to networks. It was a 12 -part Foreign Commerce Committee gave the taken by the FCC in 1938. It culminated interrogation, asking dollars and cents an- FCC virtual orders to do a thorough report in the 1943 Chain Broadcasting Rules. The swers to a series of inquiries ranging from on network operations and practices. This right of the Commission to issue these reg- networks' compensation to affiliates to pay- mandate followed a 1954 inquiry into the ulations was upheld by the Supreme Court. ments to networks from advertisers. A sim- uhf -vhf problem, headed by Sen. Charles For a number of years prior to 1955, the ilar questionnaire went to affiliates that June. E. Potter (R- Mich.). The Potter investiga- FCC asked for funds to conduct a network Other questionnaires were sent to adver- tion was followed by special reports written study. These requests never got past the tising agencies, station representatives and by Harry M. Plotkin, former FCC assistant Budget Bureau. In June of 1955, however, program packagers. Four film producers general counsel, and by Robert F. Jones, with the help of the Senate leaders, $80,000 balked at submitting what they considered former FCC commissioner and former Ohio was appropriated for the 1956 fiscal year to confidential financial information and agreed congressman. Both had been named as spe- initiate such a study. The FCC had asked only after the Commission issued subpoenas cial counsel to the Senate committee for for $100,000. For fiscal 1957, Congress and a court ruled that the subpoenas were this purpose. appropriated an additional $141,000 for this legal. This litigation took place only this Mr. Plotkin called for a general overhaul purpose. There was no such appropriation spring and summer. of network -station relations. He recom- in the 1958 budget. The study was scheduled One of the highlights of the staff's meet- mended the abolition of option time, ex- to be terminated last June 30 when the ings came in March 1956 when Richard A. clusive affiliations and network spot sales fiscal year 1957 ended. By FCC action, Moore, KTTV (TV) Los Angeles general organizations. He urged a study of AT &T however, the study staff was continued to manager, submitted a significant legal brief line charges, multiple ownership limitations today, normal agency funds being diverted charging that the networks' option time and the common ownership of radio and to this purpose. practices violate the antitrust laws. The tv networks. Mr. Plotkin was selected in In the fall of 1955, a four -man committee same charges had been made at a Senate 1954 as Democratic counsel by former of commissioners was appointed by George Commerce Committee investigation of the Sen. Edwin C. Johnson (D- Colo.), then C. McConnaughey, then chairman, con- whole television broadcasting industry. Mr. ranking committee Democrat. sisting of himself and Comrs. John C. Moore also charged that stations' exclusiv- Mr. Jones called for a further study of Doerfer, Rosel H. Hyde and Robert T. ity provisions in film contracts is in re- the entire tv question. He questioned Bartley. In September 1955, Dean Roscoe straint of trade. whether the networks maintained a standard L. Barrow of the law school of the U. of Late in 1956 and early in 1957, the Com- affiliation policy. He claimed his inquiry Cincinnati was named director of the study mission had before it several proposals to was frustrated by lack of financial informa- staff (for biographies of staff see page 104). revise the multiple ownership rules and pos- tion from the networks. Mr. Jones was In November 1955 the FCC committee sibly to abolish them. These limit the own- named by Sen. John Bricker (R- Ohio), when issued its Order No. 1 (see page 99). ership of radio and tv stations to not more he was chairman of the Senate committee. Beginning early in 1956, the staff swung than seven by any one person or company. Both Sens. Magnuson and Bricker sup- into action. Its first moves were orientation In tv, the limitation further provides that ported the reports. Sen. Bricker is the author meetings with networks in New York. Meet- no more than five of the seven may be uhfs. of a bill (S -376) that would require the FCC ings were also held with other components Dean Barrow in January of this year sub- to license networks. At the present time the of the broadcast industry- Station Repre- mitted an interim report on this subject FCC's jurisdiction extends only to station sentatives Assn., American Assn. of Adver- which urged that the Commission withhold licensees, but indirectly, because the net- tising Agencies, Television Bureau of Ad- making a decision until the full staff report works own stations, FCC regulation does vertising, the uhf -front Committee on Com- had been submitted. In this document, Dean have impact on networks. petitive Tv, AT &T, program producers, net- Barrow traced recent trends in station ac- Sen. Bricker in April 1956 issued a re- work affiliates' groups and non -network, quisitions, including those by large interests port on what he termed two -network domi- independent station groups. The staff also and plans reported by major film producers nation of television in which he used reported plans to confer with viewing groups to acquire station ownership. He stressed hitherto confidential financial data. Its main such as National Assn. of Parents & Teach- that unless limitations are maintained -or premise was the purported exorbitant re- ers, American Assn. of University Women, even tightened-there would arise problems turns CBS and NBC have garnered from League of Women Voters, National Audi- of undue concentration.

Page 36 October 7. 057 BROADCASTING TELECASTING FIRST IM inAGA the entire area! First we were first in metropolitan Richmond. Then we were first in ARB's 35- county Grade B area survey. And now ARB has conducted a survey covering every single county in the 100 -mv. area of all 3 TV stations serving Richmond, Petersburg and Central Virginia. Here are the results of that survey. Out of a weekly total of 490 quarter hours when 2 or more stations were on the air: WXEX -TV was first in 49%

Out of 130 quarter hours from 7:30 P.M. to signoff: WXEX -TV was first in 60% E-TV wTom Tinsley, President NBC BASIC -CHANNEL 8 Irvin G. Abeloff, Vice Pres. National Representatives: Select Station Representatives In New York; Forjoe 8 Co. In Chicago, Los Angeles, San Francisco, Seattle; Clarke Brown In Atlanta, New Orleans, Miami, Dallas

BROADCASTING TELECASTING October 7, 1957 Page 37 WBRE -TV Means MARKET COMMUNICATION to the people of 19 Counties in N.E. Pennsylvania

Keeping pace with Wilkes -Barré s, Scranton's, Hazletoñ s and Williamsport's outward spread as new residential areas ore developed, is the distinctly American Institution of

the Shopping Center. And right in the center of the Centers is the food market . . . where the people of nineteen Pennsylvania Counties go to buy. To reach these people, WBRE -TV is the station that consistently reaches them with the best programming. WBRE -TV's population coverage is close to 2,000,000 and the latest set count was 350,000. One food market advertiser with a twice -a -week quiz show on WBRE -TV averages 4,000 postal cards weekly, and has been on the station since January 1, 1953.

BASIC : AN BUY National Representative : The Headley -Reed Co. Counties Covered: LUZERNE LACKAWANNA LYCOMING COLUMBIA SCHULYKILL NORTHUMBERLAND MONROE PIKE WAYNE WYOMING SULLIVAN SUSQUEHANNA BRADFORD UNION LEHIGH SNYDER MONTOUR CARBON CLINTON

Man has created many ingenious loran of communication . . none of course as wondrous as Television. lust for its educational value, we suggest you looking up the details of the "Clepsydra." designed by Aeneas Tacitus in 336 B. C. If this is too much trouble, write and we will send you a short story on it.. . Communication knowledge is a part of WBRE -TV's services.

Page 38 October 7, 1957 BROADCASTING TELECASTING BARROW REPORT CONTINUED cific programs (fortune telling, horse racing, much taken by early, formative decisions share of the audience is essential to success- questionable medical advice, attacks on per- upholding the Commission's right to regu- ful network operations, the report said the sons, officials or religious bodies). late (Chain Broadcasting Rules, multiple network access through station ownership The report pinned this down in these ownership, economic considerations, edi- can't be called "excessively high." Each net- words: torializing, etc.), but felt that more recent work was found to have access to 20-25% "The three major policy themes followed decisions (St. Louis, Boston, Indianapolis of the national audience through station by the Commission in implementing the tv cases for example) were qualifying these ownership but it is compelled to compete public interest standard -competition, di- principles. for audience attention with other network - versification of ownership and control, and owned as well as independently -owned sta- licensee responsibility-are all linked to pro- CHAPTER 4 Measurement of Network Con- tions. centration and Control As to program control, the report cited gramming as the ultimate criterion . . . Senate Commerce Committee data showing . . administering the Communications Network ownership of stations, though 13.2% its programs, CBS Act in accord with the public interest confined to major markets, does not provide ABC producing of hours and another standard necessarily involves the Commis- serious concentration of control of the na- 22.7% of sponsored 27.1% in collaboration with non- network sion with the programming standard. It is tional tv market, according to the chapter sources, and NBC 28.4% plus only through a consideration of service or devoted to this subject. The spot representa- program 18.5% from non-network sources in which programming structure that the public in- tion of a limited number of stations by NBC had a financial interest (total tv net- terest concept can be given meaningful NBC and CBS is not taken too seriously and work program time for this data). content." "termination of representation by a national Investigation of network control of sta- The entire tone of Chapter 3 carries a spot agency is a matter of substantially less tion time was summed up this way: "In all strong implication that the Commission has consequence" than loss of network affiliation markets combined in which at least one of been remiss in not being more rigorous in since there are plenty of other "spot agen- the three networks has a primary affiliate, its implementation of some of the criteria cies." over 100 markets in all, the three networks which, in recent years, have been under The three tv networks were found to con- strong attack. account for over three -fourths of the total trol 28.9% of total national spot time sales and for near- Primary approach, the report stressed, is evening time subject to option as station owners and sales agents for other ly one -third of all the remaining prime the public interest. Allied with this is the and stations and 69.9% of total network falling between 6 and 11 p.m. free and open competitive basis for broad- evening hours national spot sales (1955 data, before corn - the network's share of the total casting. it was emphasized. The section pri- Moreover, missions). audience in these markets is probably is a "law journal" article, citing tv marily These networks controlled 20.2% of the time oc- and court decisions, on such even greater than their percentage Commission total network -national spot market through elements as the economics of broadcasting, cupancy." station ownership, 46.6% through affiliation of total telecasting revenues or the duopoly rule, deintermixture, monopoly, In terms agreements and 3.1% through spot repre- it was stated, the networks newspaper combination practices. antitrust expenses, three with o &o stations accounted for laws and rules, multiple ownership, and together of industry in other fundamental laws and regulations. about 50% the telecasting 1955. The networks accounted for 22.5% Diversity Emphasized of total profits (before federal income taxes), It is when the report reached the diversi- or 45.3% when o&o stations are included. fication issue that a strong attitude was as- This was spread as follows (including o&o): certained. NBC, 21.4% of total tv revenues, 21.7% of "The seemingly vigorous support given expenses and 20.1 % of profits; CBS, 20.6%, the diversification policy by the Commis- 20% and 23.2 %, respectively; ABC, 7.2 %, sion in many of its official statements has 8.1% and 3.7%. been seriously eroded by a long series of THE Network Study Committee of the FCC Paths to Power qualifying decisions," the section stated. comprises three commissioners: Chairman The basic sources of high network con- This policy should be "accorded a high John C. Doerfer, Rosel H. Hyde and Robert centration were listed as the shortage of tv order of priority on the relative scale of T. Bartley. They were named to this post stations, and the market environment and comparative factors," the report said. Be- by former Chairman George C. McCon- commercial incentives supporting network- cause, it continued, as the diversification naughey two years ago. Mr. McConnaughey station affiliation. Affiliation, it was said, factor is minimized, so are such other fac- included himsely on what was then a four- brings stations a comprehensive daily pro- tors as local ownership "which it frequently and after his retirement from the man unit substantial pay for carrying tends to reinforce." Commission decided to maintain gram service, FCC, the programs and associated commercial mes- The importance of local ownership, the the group as a three -man committee. staff noted, has been diminished recently by sages plus incentives attracting non -network accorded broadcast experi- advertising. "The station selling two an- the significance sentation of independently owned stations, ence. The report also noted the subject of nouncements in the half- minute interval or a total of 69.9 %. The report said, "It can licensee responsibility, and coupled this between network programs may receive as be concluded that networks do not have a with the option time provisions of network much in net revenues therefrom as it ob- high concentration of market control with re- affiliation contracts. It referred to the 1950 tains from the network for the previous half- spect to national spot time sales." While Don Lee case in which the west coast net- hour," according to the report. networks control only 19.5% of the network work was charged with violating certain Besides, it was added, affiliation cuts down time sales market through station ownership. chain broadcast provisions. This case ended station operating expenses. Data showed all the report said their control of network with the FCC renewing Don Lee stations' but four of the 30 affiliated stations in mar- time sales of affiliates is substantial. licenses only because revocation was con- kets of four or more vhf outlets were prof- tv time sidered too radical a punishment. Control of 62.1 % of the national itable in 1955, with only five of 16 non- Throughout this portion of the report a sales market by CBS and NBC (including affiliates reporting a profit. In smaller mar- spot strong feeling can be discerned for the network sales of affiliates and national kets network affiliation "may be the key to merits of comparative hearings where the sales of represented stations), or 70% by survival," it was explained, with NBC and Commission can delve into factors beyond the three networks, was said to be "a high CBS having special plans to aid affiliates in the "minimum" standards of legal, technical degree of concentration by any standard." these markets. and financial qualifications. It is apparent Control over tangible telecasting assets na- The chapter dealt at length with the dif- that the staff was impressed with the powers tionally "is very low," it was stated, amount- ficulty a new network would have entering of the Commission -if it wanted to exercise ing to 27.7% of total industry tangible prop- this market because of technological and them. erty or $87.3 million. economic problems. The spectrum limits on It was also obvious that the staff was Conceding that access to a significant CONTINUED ON PAGE 92 face 39 BROADCASTING TELECASTING October 7, 1957 ADVERTISERS & AGENCIES

quickly to expand production, broaden dis- BAKERY ADDS RADIO -TV TO RECIPE tribution and meet public demand for its Broadcast media are ingredients in Sara Lee expansion products. (It is operated now as an independent subsidiary by its former manage- They command 70% of bakery's $1.4 million ad budget ment. Consolidated's estimated annual volume: $300 million.) Radio and television have been getting tite appeal" of its Butter products (All Sara Lee carries radio and/or tv partici- a steadily bigger piece of the cake at The coffee cake, All Butter pound cake, cream pation programs and spots in 42 states in Kitchens of Sara Lee in the half-dozen cheese cake and chocolate cake, all now 60 principal markets. Its coverage extends years span the rise of the firm's bakery available for mass distribution through that from the East Coast (Boston, New York, products from a modest beginning to their supermarkets). Washington, Baltimore, Philadelphia and present national distribution. One big rea- Charles W. Lubin, president of Kitchens Florida) back to Atlanta, Detroit, Chicago son is the company's belief that the broad- of Sara Lee, explains: and Indianapolis and through such states casting media are ideal for stirring the "Word of mouth is our most effective as Minnesota, Texas, Iowa, Kansas, Colo- audience's appetite for Sara Lee's higher - advertising in a way, we look -and, at radio rado and California- everywhere but the than- average-grade baked goods. and television as an word extension of of Pacific Northwest. With the addition of In the process of gaining national dis- mouth. We like the way it can project per- Arthur Godfrey, it now covers the 48 states. tribution, the Chicago company has relied sonal enthusiasm for our products to con- The number of markets with radio -tv heavily on broadcast media to expand from sumers." varies periodically with the product or an initial $15,000 investment to a multi- Kenneth M. Harris, Sara Lee advertising products to be pushed, but the approximate million business in 1957. manager, emphasizes radio tv that and spot formula remains the same: saturation Item: Sales zoomed from $400,000 in "have been a very important part of our drives running generally three to six weeks 1951 to million in 1956 and are ex- advertising and sales before our $10 success- in broadcast media. pected to hit at least million by the end period of heavy expansion to $12 the present." Among Sara Lee's more recent acquisi- of 1957, according to Sara Lee executives. He adds: tions was a bowling show on WOR -TV New Item: The company currently is spend- "Outstanding cooperation from local York, one of a series of strategically- placed ing about $1.4 million on all advertising radio personalities in giving their personal sports programs. (It went into bowling this year, with radio-tv commanding about endorsement to Lee Sara products has been originally last Sept. 5 on WBBM -TV Chi- 70% of that budget, and its budget may an important plus contributing to the suc- cago and was so gratified it renewed the be boosted still further in the weeks ahead. cess of our saturation announcement cam- 13 -week series.) Item: Sara Lee negotiated its first paigns, because we know that the best way Lee network property, with sponsorship of Bowling and Sara now have gone for a personality to become enthusiastic their separate ways, at least momentarily, Arthur Godfrey Time on 201 CBS Radio about the fine quality of Sara Lee products but the kegler sport proved its worth while stations, five quarter-hours monthly, which is to test them. Arrangements were made the shows lasted. They ran 14 weeks started Sept. result of having gained on 20-the to deliver each of our cakes to the more WOR -TV and 26 weeks on WBBM -TV but, national distribution. than 100 radio personalities on whose pro- with the plethora of such shows, were dis- Item: The bakery also has bought the continued on the premise that the viewer's Tex & Jinx Show on five NBC owned sta- appetite had been satiated. Retailers' sales tions as a co-op feature. The contract calls reports were uniformly good, it was re- for sponsorship Monday -Friday for two ported. weeks starting, Oct. 21 and Monday -Wed- Sara Lee's with nesday- Friday for six weeks beginning Nov. temporary enchantment 4. bowling might seem contradictory, considering that identification Client and agency (Cunningham & sport's with beer advertisers Walsh) principals doubt the bakery firm [Bel, April 8], and Sara Lee's could have achieved such a phenomenal own emphasis on a quality approach and sales rise and company growth within six identification with notable community and years without use of broadcast media. cultural events. (Among its sponsorships: an Radio and tv are acknowledged by the annual telecast of the Opera Ball, kicking company as invaluable in collective ability off the Chicago Lyric Theatre's season.) to project taste appeal to carefully pin- Says Mr. Lubin, however: bowling now pointed audiences for new products in new has attained a "new cultural acceptance" markets at low cost-per -thousand sales. and is recognized as a major sports vehicle SARA LEE The Kitchens of Sara Lee has been a STRATEGISTS: (1 to r) Charles for the entire family in which both men W. Lubin, president of Kitchens diligent user of radio-tv participation - of Sara and women participate. Lee; John P. personality-type programs, special events Cunningham, president of Sara Lee's bowling commercials on Cunningham & Walsh, and sports shows in its hop -skip -jump pat- and Ivan Hill, exec- WBBM -TV's Tv Bowling Classic were han- utive vice president tern from market to market. Its formula in charge of agency's dled by Lee Phillip, Chicago broadcast Chicago division, which for utilizing broadcast media, according handles Sara Lee personality, and tailored to create "appe- to account. Ivan Hill, executive vice president of Cun- tite appeal, particularly among women. ningham & Walsh Inc. (Chicago division), who form the largest part of television's has been: grams our commercials were scheduled. bowling audience," according to Sara Lee. "Short periods of high spot concentra- The results of this sampling were excellent Always a staunch user of personality tion on radio and tv, varying from three to and in market after market we received shows, Sara Lee executives find it difficult six weeks.... Telecasts of special, sports reports that the various personalities did to believe that any personality who handles and society events, plus family type shows extensive ad lib commercials praising the its commercials could be anything but like bowling, which afford a high degree quality of the products they had eaten. "genuinely enthusiastic" about the "mouth- of identification with Sara Lee's fine, pre- "In earlier campaigns where spot tv par- watering quality" of its products, and say mium, high -priced products." ticipations were a part of our schedule, the this enthusiasm is bound to be communi- The firm has bought considerable radio- cooperation of the local tv personalities cated to televiewers. The basis of this faith tv time since it started advertising in Chi- was equally fine." is Sara Lee's stress on use of "quality in- cago in 1951. It used broadcast advertising, Considerably strengthened by the fresh gredients." Mr. Hill says, because one- minute spot ex- money and facilities of the new parent As for the economy aspects, Sara Lee posures provided a "quick and thorough Consolidated Foods Corp. (leading national found Tv Bowling Classic an effective ve- penetration" and gave the company an op- food processor -distributor), which acquired hicle because it was (1) low -priced live en- portunity to project effectively the "appe- it in August 1956, Sara Lee is moving tertainment, with acceptability and ratings, Page 40 October 7, 1957 BROADCASTING TELECASTING Radio Chicago

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NEW YORK CHICAGO LOS ANGELES BOSTON ATLANTA SAN FRANCISCO SEATTLE

BROADCASTING TELECASTING Y ADVERTISERS & AGENCIES CONTINUED

and (2) sports is a good background for $1 million in 1952, over $3 million in 1953 all but the northwest part of the country. appetite appeal. On that basis, it launched and $5 million in 1955- largely because of It later bought the bowling shows on the WOR -TV series. radio-tv saturation campaigns and judicious WBBM -TV and WOR -TV and participa- The Kitchens of Sara Lee Inc. claims it use of supporting print media. tions on WGN Chicago radio. was the first company to bake "quality" Mr. Lubin allocated $25,000 for all media Consolidated acquired Sara Lee last cakes for mass distribution through gro- in 1951 and approximately $840,000 in August, because of the latter's "growth ceries and supermarkets. Before it unveiled 1956, while broadcast media's share rose potential," in a deal involving the issuance its cream cheese and All Butter coffee cakes from 45% to 60% (both calendar years). of some 160,000 shares of common Consoli- in 1951, it points out, price and size were Radio -tv annual going outlays (now about dated stock, according to S. M. Kennedy, considerations dictated by the grocery cake 70 %) may be increased with projection into Consolidated president. Mr. Lubin was re- business rather than "highest possible qual- 1958 since Sara Lee recently altered its tained as president and new board member. ity." Sara Lee claims it started the trend fiscal year to conform with Consolidated's Hard -pressed to keep pace with public de- toward making baked products which use July 1 -June 30 structure. In short, fiscal mand for the company's products, Mr. "only the finest ingredients." 1958 (July 1 -June 30 next) may show Lubin notes, Sara Lee acknowledged that Over 80% of the ingredients used in its heavier expenditures (than $1.4 million) the opportunity for expansion was a "major cakes are dairy products, according to Sara and greater radio -tv share (than 70% ) over consideration" in the agreement. Consoli- Lee. It claims to use more 93 score butter calendar 1957. dated is one of the most diversified com- and pure cream cheese than any bakery or As the home territory, Chicago was the panies in the food field. food manufacturer in the country (the firm center of Sara Lee's modest initial activity. uses more than two million pounds of but- The company sponsored Creative Cookery Revlon Plans Entry ter each year), along with "farm -fresh eggs" and Garfield Goose on tv in 1951 and and "rich fresh milk." (Sample: nearly a gradually expanded into other markets for In New Product Fields quarter of a pound of butter is used in each its coffee cake and cream cheese cake, in- Revlon plans to make a name for itself coffee cake and nearly a third of a pound cluding Springfield (Ill.), Dallas, Fort Worth in other fields of endeavor, principally in of Kraft cream cheese in each cheese cake.) and Houston (Texas) and other cities. It household products and proprietary drugs, Powdered eggs and dry milk -or synthetic bought personalities on established shows it was indicated last week. It was learned flavoring or artificial coloring-never are and short -term radio -tv announcements, and that the world's largest cosmetics house used in any product, the company claims. ran a test tv drive in select eastern markets. (estimated sales for the first six months of Through such innovations, Sara Lee main- With about 75% of all major markets cov- 1957, $47 million; advertising budget, $16 tains, the product is made attractive enough ered, Sara Lee in September 1955 invaded million) shortly will begin testing a new to persuade the consumer to pay 79 cents New York and parts of New Jersey, along liquid detergent named Fine & Handy and when the average price of grocery store with other cities, in an introductory spot intends crashing the grocery stores with a coffee cake ranges from 29 to 49 cents. campaign that gained consumer acceptance. new room deodorizer. The Kitchens of Sara Lee was the dream - (It already had blanketed Boston, Buffalo, child of Charles Lubin early in 1951 (he is Rochester, Atlanta, Memphis, Louisville, At the same time, Revlon will come out with proprietary drugs such as the yet- still president of the Consolidated subsidi- Nashville, Detroit and a few other cities and to -be- tested Thin Down pill and an ary), with little more than a knowledge of bought chainbreaks in 10 major markets acne prepara- baking, limited capital ($15,000) and the around Walt Disney's Mickey Mouse Cluh tion Clearaway. It also will expand determination "to bake a cake no woman on ABC -TV outlets. It also was ready to units line of hair sprays. As the smoke cleared could duplicate for the same price and to veil its frozen cakes and had completed last week following Revlon's rupture with make it available to her close to home." national distribution for three products.) BBDO [BT, Sept. 23], the pattern of new Mr. Lubin (who named the company after In New York it bought a limited number agency assignments emerged as follows: his 15- year -old daughter) still personally of spots for its coffee, cheese and butter Warwick & Legler: in addition to the supervises all operations involving 150 pound cakes. In February 1956 Sara Lee BBDO-inherited (and already introduced) bakers, plant expansion and 24 -hour de- followed through with the "strongest con- Futurama lipsticks and nail enamels and livery service of a fleet of 44 trucks over centrated advertising campaign in the history Touch 'n Glow eye makeups, rouges and some 75 Chicago routes. of frozen foods." The occasion: introduction manicuring aids, W & L will handle the Volume rose from $400,000 in 1951 to of its new Sara Lee chocolate cake in its new Fine & Handy liquid detergent, Revlon first frozen food market. It bought some 500 gift sets (for Christmas) and a hair spray radio -tv announcements embracing New now tagged only as "No. 3." In addition York and suburbs and northern New Jersey to the two $64,000 quiz programs -W & L during that month. It also mailed brochures will place all "tune -in ads" for the two CBS - of its spot and newspaper ad schedule to TV shows. Total Revlon billing as of next more than 20,000 food stores and super- Jan. 1: $6 million. markets. C. J. La Roche: This agency will be The new campaign was described by Sara responsible for the introduction and subse- Lee executives as "doubtless one of the quent advertising for Clearaway, the acne largest and most concentrated consumer pro- preparation plus a new face cream called motions ever staged by any frozen food Seven Wonders, and will be responsible for manufacturer." Mr. Hill noted that Sara a new make -up line. On Jan. 1, La Roche Lee, at that time, spent about three times will assume BBDO's duties for Satin Set. as much on advertising in Chicago as any Currently in the shop: Love Pat, Clean 'n other bakery. Clear make-up remover, Moon Drops face As a consequence of the New York suc- cream, Liquid Asset face cream, Intimate cess, Sara Lee moved into Philadelphia. colognes and Aerosol sprays, the "treatment Baltimore and Washington in April 1956 line" (Second Nature, Build Up, White with a similar saturation push consisting of Sable) and Fire and Ice fragrances. Total PRESIDENT Charles W. Lubin and "that 50 radio and 50 tv announcements for four Revlon billing at present: $5 million. man" compare sales talks concerning the weeks in each market, with commercials Dowd, Redfield & Johnstone: Its in- Sept. 20 entry of the baking firm into pointing up all four Sara Lee fresh -frozen heritance from BBDO will be a new eye network time. Sara Lee has scheduled five products. It repeated multi -product drives drop product now being tested and named quarter -hours a month on CBS Radio's in other cities last year. Eye Fresh. Also newly-assigned (direct from Arthur Godfrey Show in varying time Later Sara Lee introduced its complete Revlon) : Sponge Cake, a new cake make- periods, marking the firm's first use of line with campaigns in Miami and Los up; Thin Down, a reducing pill, and an- network time. Angeles, giving the company distribution in other hair spray, internally known as "No. Page 42 October 7, 1957 BROADCASTING TELECASTING NRDN/s TV/i, SF

SaK F,ta,frt cisca,c.s cu:_a. soeó /IRON- TI/

NOV `GIANT MOVIES" quo. dhro Wed. 10:30 P.M. SAN FRANCISCO CHRONICLE NBC AFFILIATE CHANNEL 4 PETERS, GRIFFIN, WOODWARD Check PCW for Avail/

October 7, 1957 Page 43 BROADCASTING TELECASTING ADVERTISERS & AGENCIES CONTINUED

4." It currently services Silicare hand and messages. Mr. Cunningham will speak Tues- TEA body lotions, Baby Silicare lotions and pow- day afternoon (Oct. 29). COUNCIL CHIPS der, and Sun Bath, an oil. Present Revlon At the Tuesday morning session Adell GO INTO TV TEAPOT share: $3.5 million. Chemical Co. will tell how it uses spot tele- Emil Mogul Co.: New at Mogul will vision to promote Lestoil liquid detergent $1.2 million set for season be the as- yet -to-be-named room deodorizer, against tough competition. The Lestoil story Will use nighttime exclusively a new line of medicated women's hair dress- will be one of five outstandingly successful ing and a deodorant for men. Now in test campaigns detailed at this session. The markets and about to be introduced na- other case histories will be by Chrysler The Tea Council of the U. S. A., through tionally: Top Brass men's hair dressing and Corp., on its "Forward Look" campaign; its agency, Leo Burnett & Co., Chicago, will spend all its Clear -O -Dan shampoos. These two products Imperial Paper & Color Corp. on "How to new advertising allocation could boost Mogul's share of Revlon (now Get a Million Dollars Worth of Advertis- in television spot this season. A budget of $2.5 million) by another $2 million. Other ing on an $180,000 Budget"; Johns-Manville $1.2 million is envisioned with $800,000 Mogul-assigned Revlon products: Silken on "What's Behind an Industrial Advertiser's (remaining from the 1957 allocations of Net hair spray, the Aquamarine line, and Million Dollar Consumer Campaign," and $1.8 million) to be spent for the remainder Hi & Dri deodorant stick. National Cash Register Co. on "How Ad- of 1957 and $400,000 from the proposed Noyes & Sproul: Revlon's agency for vertising Activates Salesmen in Making In- 1958 budget to be tacked on later. medical (ethical) advertising almost certain- dustrial Sales." A 20 -week schedule will run through ly will gain in billing as the new proprietary Opening speaker of the three-day meet- March 4, 1958. It will blanket 18 markets products are introduced to the public, the ing will be H. H. Dobberteen, vice president and will use nighttime tv spots exclusively. reason being that the biggest impetus be- and media director of Bryan Houston Inc., According to Burnett officials, they will hind drug sales comes from doctors reached who will address the Monday morning (Oct. gear their efforts to the 6-11 p.m. audience through medical trade journals. 28) session on "How to Get More for Your with an average of 30 messages per home Advertising Money by Selecting Media in in 20 million homes. Markets include Chi- ANA MEET TO HEAR Relation to Your Markets." Conrad Jones, cago, Los Angeles, New York, Baltimore, manager of new product planning for the Boston, Detroit, Philadelphia, Pittsburgh, STUDY ON AGENCIES management consulting firm of Booz, Allen Washington, Cleveland, Providence, San Francisco, Buffalo, Advertisers to get Frey report & Hamilton, will follow with "The Adver- Syracuse, New Haven tising Manager's Role in Marketing New and Schenectady. Its subject: agency services, pay Products," and Ben H. Wells, vice president Although Americans over the past several of Seven-Up Co., will describe "How to years have become well -acquainted with the Television will share the spotlight with Gear Your Advertising to the Total Mar- council's slogan, "Take Tea and See," Tea other media, along with marketing and man- keting Job." Council Chairman Robert B. Smallwood agement problems, at this month's 48th an- The Monday afternoon session will be insists that "a great portion of the public nual meeting of the Assn. of National Ad- devoted to elections and other business mat- (is) slumbering now where is vertisers, the tea concerned." official program revealed last ters and an informal discussion with Mr. week. dealing Smallwood, chairman of Thomas J. radio and tv, print media, the merchandis- Lipton Co., adds this group "is soon to be But the potential highlight of the session, ing of advertising and marketing of new jolted by a new approach to hot tea adver- to be held Oct. 28-30 at Atlantic City's products. tising." Chalfonte- Haddon Hall, is the long -awaited report by Prof. Albert W. Frey of Dartmouth The Tuesday afternoon session, open to Burnett account supervisor Guy S. Saff- College on his year-long study for ANA: agency and media representatives as well old, pointing to the extraordinarily heavy "Modern Advertising Agency Services and as advertisers, will include -in addition to budget (claimed to be the largest in the Compensation Methods." Mr. Cunningham's speech -an analysis by tea industry's history), admits that his agency This study, in which Prof. Frey has been economist Peter Drucker based on Life is aiming "at those people who right now assisted by Prof. Kenneth Davis, was com- magazine's study, "Who Will Buy How are thinking and worrying about their pres- missioned by ANA a year ago amid a grow- Much of What ... Where and When ?" Dr. ent beverage habit." He feels they are ready ing controversy involving many leading ad- Lyndon Brown, vice president and director "for a change." vertisers and agencies over the 15% com- of research, media and merchandising for Why did the council sink all of its alloca- mission system. Instructed to make his Dancer- Fitzgerald-Sample, will report on tions in television? According to Mr. Saffold: study "impartial," Prof. Frey repeatedly has "How to Get the Most Out of Your Ad- "Television is well suited for the hot tea vertising made clear that he is "seeking only the Research Dollars." message -it has demonstrated in the past facts" and that he expects his report to be The Wednesday agenda opens with a that it produces the highest number of people "a guide for better productiveness of the presentation by Clarence Eldridge, market- remembering the tea campaign. And it has advertising dollar" and for more efficient ing consultant formerly with General Foods produced them at lowest cost." He explains, advertiser -agency relationships, rather than and Campbell Soup Co., on "The Advertis- "The change to hot tea is largely a family a series of recommendations regarding such ing Manager's Responsible Role in Mar- decision in which the male takes part; there- specifics as the amount of an agency's com- keting." Henry Schacte, advertising vice fore, our basic requirement is a family audi- missions. president of Lever Bros. and chairman of ence." His Atlantic City report will be of a the ANA advertising management commit- Where the council last year concentrated "preliminary" nature, but in it Prof. Frey tee, will report on the association's almost its saturation in 12 markets, it now has added "will give an insight into the assembled in- completed series of Advertising Manage- six new ones. Last January-March, it added formation and its significance as he sees it," ment Guidebooks and Fred C. Foy, presi- Portland and Seattle to the basic list and ANA said, adding that "the full and far dent of Koppers Co., will discuss how mar- this fall adds upstate New York and New more comprehensive report" will be pub- keting and advertising skills, properly ap- Haven, Conn. plied and integrated, lished shortly after the Atlantic City meet- can achieve corporate Motivation research has played a great ing. The preview is objectives and raise the total economic po- the last item on the part in the makings of this new campaign, three -day Atlantic City agenda. tential of a company. Prof. Frey's report Mr. Saffold has declared, indicating the Other features of the meeting, announced will occupy the Wednesday afternoon ses- council and its agency will play last week by Donald Cady of the Nestle sion, winding up the meeting. on the aspect of consumer dissatisfaction with its present Co., ANA program committee chairman, The ANA annual banquet is slated Tues- "beverage habit," obviously coffee. include an address in which Jack Cunning- day evening, with entertainment by ABC - ham, president of Cunningham & Walsh, TV. On Monday evening a new filmed musi- Says Mr. Saffold: "In trying to reach this will use new research to show effects that cal by Standard Oil of Indiana, presenting group of dissatisfied people it was our inten- mediocrity and imitativeness in tv program- advanced management principles in enter- tion to appeal to this feeling of guilt, but not ming and other media have on advertising. tainment form, will be shown. to become dogmatic about it. We did not Page 44 October 7, 1957 BROADCASTING TELECASTING The boom is on in Lexington I And we're puffing out a power

packed picture fo an enthusiastic twenty county area. Kentucky's fastest

growing market has greeted us with enthusiasm and close to 100.000

television homes are waiting for your message nowt

BROADCAST CENTRAL 177 NORTH UPPER LEXINGTON, STREET KENTUCKY, TELEPHONE: 3 -2727

Contact Miller "Mill ") Welch, Commercial Sales Manager in Lexington or get hold of John E. Pearson Company representative closest to you.

October 7, 1957 Page 45 BROADCASTING TELECASTING ADVERTISERS & AGENCIES CONTINUED

want to lecture' to the point of causing re- the executive committee at its meeting the sentment on the part of the very people we past fortnight in Tulsa, Okla. AIDS NEW BRANDS are trying to woo." Thus, Burnett arrived at The expanded program, which includes the "voice of conscience" technique, whereby planning for individual product campaigns Television is making it easier for the individual portrayed in the spots literally for the first time, will be built around an new advertisers to capture significant talks himself into switching from coffee to expanded total budget of $6.9 million. Of portions of an established brand mar- tea. This way, he said, Burnett has avoided the $5.1 million to be set aside for consumer ket, according to Schwerin Research the possibility of causing resentment by em- media, tv is expected to get $2.8 million Corp., and there no longer is any such ploying an "outsider" to hammer the theme and radio about $200,000. American Dairy's thing "as a product field in which the home. agency is Campbell -Mithun Inc., Chicago. sales leader is really safe." A new The organization currently sponsors The Schwerin study lists tv and new -prod- Perry Como Show on NBC -TV in 160 mar- uct ingenuity as the two principal Charles E. (Ned) Midgley, 51, kets and Screen Gems' Casey Jones partici- factors in dislocating the established Ted Bates & V.P. at Co., Dies pating film series in 18 markets, and has a order in marketing, citing as examples Charles E. (Ned) Midgley Jr., 51, vice current 52 -week schedule of staggered par- the upheaval in the status quo caused president, Ted Bates & Co., New York, died ticipations on NBC Radio during daytime by Revlon, Chrysler and filter ciga- at his home Tuesday. hours. rettes. Schwerin reported that in one Mr. Midgley had case an unspecified beauty product three years ago "owned" more than been with the Presto Offers to Buy Tv Spots agency since 1950 half of the total market for its type From Stations Carrying Film as manager of the of product, but since then it has lost television and radio National Presto Industries (electric house - significant portions to new competitors media department. ware, cookers), Eau Claire, Wis., is dangling which marketed different or more He was named vice one -minute spot time buys in front of some handy products. president last Au- 75 tv stations as bait in return for carrying gust. Before joining new 12- minute "public service" films. the agency he was Distribution and arrangements for time Trendex to Offer 'Depth' Data with CBS nine are being handled through Public Service As Service to Tv Advertisers years and was Network, Princeton, N. J., and Donahue & Trendex Inc., New York, sales service man- Coe, Chicago agency which handles the ac- last week announced it is offering a new service, sup- MR. MIDGLEY ager when he re- count. The films and spots were completed plementing its regular tv whereby signed from the by Fred A. Niles Productions, Chicago, for ratings, television advertisers will be provided network to join Ted Bates & Co. showing from mid -October through mid - "depth information by Prior to joining CBS he was with BBDO December. The one-minute announcements categories on network audiences." as sales service manager. allow for a 10- second tag for local dealers Called the Tv Advertisers' Report, the In 1948 Mr. Midgley published a book, around the film, titled, "She Wears 10 Hats." service will be issued every two months as The Advertising and Business Side of Radio. The conditional spot buys are part of an contrasted with the tv rating report which Surviving are his wife, Mrs. Margaret overall $500,000 media campaign -the same is offered on a monthly basis. The new Murray Midgley, and two sons, Charles E. amount claimed to have been spent by Presto report will cost rating subscribers $100 per Midgley Ill and Frank Murray Midgley. on tv alone last year. Presto also is buying issue and non -subscribers $150. The first Funeral services were held Friday. separate 60- second spots outright (with no issue will be mailed Nov. 22. strings attached) on stations in 15 or 16 Edward G. Hynes Jr., president of major cities to run for 10 weeks, according Broadcast Media Get $3 Million Trendex, commented: "Until now it has to an agency spokesman. Future plans are Of American Dairy Assn. Budget been difficult for the advertiser or the to distribute the 12-minute public service - agency handling the account to know The executive committee of the Ameri- public relations film to 125 other tv stations, enough really of the people who make up can Dairy Assn. has approved a record con- on the same time for film basis, between his audience. Indeed, the only way he can sumer advertising budget of $5.1 million January and October 1958. The film does know is to conduct a special survey di- for 1958, with 60% to be siphoned off to not mention Presto specifically but promotes rected at sex, selectivity and broadcast media. The action was taken by kitchen appliances. product identification breakdowns. These are expensive and, perhaps, therefore, infrequent. The new Trendex plan will offer just these fea- ACTIVITY tures on a regular report basis, offering cur- HOW PEOPLE SPEND THEIR TIME rent figures, comparative program type figures and the opportunity to study trends." THERE WERE 123,262,000 people in the U. S. over 12 years of age during the The Television Advertisers' Report, based week Sept. 22-28. This is how they spent their time: on coincidental telephone interviewing in the 15 Trendex markets, will contain the 67.3% ( 82,955,000) spent 1,800.1 million hours WATCHING TELEVISION following information: Sponsorship identifi- 54.1% ( 66,685,000) spent 980.3 million hours LISTENING TO RADIO cation indexes for both daytime and eve- 82.8% (102,061,000) spent 404.8 million hours READING NEWSPAPERS ning programs, listing percentages for view- 29.4% ( 36,239,000) spent 160.7 million hours READING MAGAZINES ers who correctly identify, misidentify or 24.9% ( 30,692,000) spent 393.9 million hours WATCHING MOVIES ON TV don't know the sponsor or any of his prod- 32.9% ( 40,505,000) spent 169.4 million hours ATTENDING MOVIES ucts; audience composition indexes for daytime and evening, broken down for time These totals, compiled by Sindlinger & Co., analysts, Ridley Park, Pa., and pub- period and individual programs, showing lished exclusively by BIT each week, are based on a 48-state, random dispersion averages of men, women, children and total sample of 7,000 interviews (1,000 each day). Sindlinger's monthly "Activity" report, viewers per set; program selectivity indexes from which these weekly figures are drawn, furnishes comprehensive breakdowns of for evening programs, showing which mem- these and numerous other categories, and shows the duplicated and unduplicated ber or members of the family actually chose audiences between each specific medium. Copyright 1957 Sindlinger & Co. the particular program being viewed; general average table for all network evening All figures are average daily tabulations for the week with exception of the "attending movies" category which is a cumulative total for the week. Sind linger tabulations are avail- programs by type, showing two -month av- able within 2 -7 days of the interviewing week. erages for ratings, sponsor identification, audience composition and program choice. Page 46 October 7, 1957 BROADCASTING TELECASTING GEORGIA TECH, one of the nation's foremost engineering schools, combines the old with the new on its sprawling campus in the heart of Atlanta. It is only a few blocks from WAGA -TV, also famous on the Georgia scene. With a coverage fanning out from Atlanta to reach over half the state's population, WAGA -TV is the leading television station in this rich market. Write for a WAGAland brochure -read the facts for yourself.

STORER BROADCASTING COMPANY SALES OFFICES NEW YORK -625 Madison Ave. CHICAGO -230 N. Michigan Ave. SAN FRANCISCO -111 Sutter St.

4T%

Represented Notionally by THE KATZ AGENCY, Inc. IN MOMENTS OF HISTORY

At nine p.m. on Tuesday, September 24, all three television networks carried simultaneously President Eisenhower's address on events in Little Rock. An estimated 30 million Americans watched him on NBC. NBC's audience was 32% greater than the second network's and 69% greater than the third network's.* In the fifteen minutes following the President's address, NBC news commentators did a special analysis of the integration crisis. Over 20 million people tuned in this program, more than watched the competing entertainment attractions on either of the other networks. Recently, a Capitol Hill poll showed that more members of Congress watch NBC for news than any other network. The reason the nation's law makers gave for this preference : NBC offers the most complete news coverage and, in Chet Huntley and David Brinkley, the most popular, most objective news commentators in network television. The nation turns first for news and coverage of great events to the network with the world's most comprehensive broadcast news organization.

NATIONAL BROADCASTING COMPANY

e Trendex Special Report 1Made by Walter Gerson & Associates. July-August 1957 ADVERTISERS & AGENCIES CONTINUED BUSINESS BRIEFLY WHO'S BUYING WHAT, WHERE

LAND BOOM An advertising appropria- paign, consisting of 10-second ID's, will use tion of close to $2 million was an- tv in seven western markets: San Francisco, nounced yesterday (Sunday) by the Mackie Los Angeles, San Diego, Fresno, Sacra- Co., Miami, reportedly one of the largest mento, Seattle, and Portland. Schedule will home building and land development firms run up to 30 spots per week, with an av- in the nation. Entire expenditure will back a erage of 14. Spots will promote Rancho 10 -week campaign to advertise Port Char- soup line and its "Red Scissors" premium lotte, a new Mackie community on the coupons. Agency: Nelson /Baker /Inc., S. F. southwest Florida coast. Advertising will be handled through Erwin, Wasey, Ruthrauff ABN'S FORWARD LOOK Chrysler & Ryan, New York. Corp., Detroit, has signed with American The firm plans to use 40 tv stations in 25 Broadcasting Network for 5 five -minute markets, with radio advertising going on segments weekly of Breakfast Club (Mon: 175 stations in 66 cities. A heavy print Fri., 9 -10 a.m.), and 10 ten -minute news- schedule is planned. Of the total expendi- casts weekly effective last Thursday. On Oct. ture, a quarter of a million dollars has been 3,1, sponsorship of newscasts will be as- allocated for promotion in Florida media. sumed by corporation's Chrysler Div. Agen- For the past six months, the firm has been cy: McCann -Erickson, Detroit. setting up dealerships with real estate organ- MBS TRIO Kraft Foods Co., Chicago, has izations in northeastern states. The company renewed sponsorship of its Kraft Five -Star hopes to make it as easy as possible to buy LIVE News programs on Mutual effective im- a Florida homesite, with the intensive ad mediately, while Chrysler Corp. and General campaign designed to simulate that end. NETWORK Foods also signed new Mutual sponsorship MAY BUY MORE Block Drug, Jersey contracts. Kraft will expand its program- City, N. J., considering tv schedule in about ming on MBS to include regular participa- 20 secondary markets. If campaign is ap- tions in network's "multi- message" week- proved it will start this month. Sullivan, night dramas. General Foods has signed for Stauffer, Colwell & Bayles, N. Y., is agency. 30 eight- second newscast adjacencies per week for Jell -O through Young & Rubicam, COMMERCIAL TREATY American N. Y. Chrysler, in behalf of all its cars, has Home Products, Whitehall Pharmacal Div., bought series of adjacencies to run through N. Y., has signed for one -third sponsorship Oct. 30. McCann -Erickson, Detroit, is of "Premiere Performance" package of 20th Chrysler agency, while agency for Kraft is Century-Fox films in 17 Canadian markets, Needham, Louis & Brorby, Chicago. starting this week. Agency is Young & Rubi- cam, Toronto, Ont. Markets, ordered on a BUDGET INCREASE Lutheran Laymen's 52 -week basis, are Montreal, Que.; Barrie, League, St. Louis, has earmarked $1.45 mil- Kingston, Kitchener, London, Peterborough, lion for its Lutheran Hour for 1957 -58 Ottawa, and Toronto, all Ont.; Vancouver, season radio broadcasts in U. S. and over- B. C.; Regina, Sask.; St. John and Moncton, seas, a 5150,000 increase over past year's both N. B.; Halifax and Sydney, both N. S.; budget. Budget is divided equally between Calgary and Edmonton, Alta., and Win- U. S. and overseas radio; in U. S., Lutheran nipeg, Man. Hour (Sun., 1:30 -2 p.m.), begins 23rd year Live network ... resurgent, on Mutual, with 314 stations. Additionally, terrific ABC . . . SEVEN FOR SOUP Rancho Soup Co., program is carried on 85 NBC outlets, 234 returning all the favorite Sunnyvale, Calif., starting heavy spot tv independent stations. Agency: Gotham-Vladi- shows that put us in campaign to run through February. Cam- mir, N. Y. first place last season - plus a dozen great, new sure-fire hits. More life - more lift - more EDSEL PITCHES BIG NIGHT IN FREE TV showmanship with A BC on Houston's "live" Edsel Div. of Ford Motor Co. last viewer can see in his home for the cost station! turn to week invited all its dealers to watch "The of 2.1 cents in electricity," according to Page 68 Million Dollar Night in Television" Oct. a spokesman at Foote, Cone & Belding, 13 -at an estimated per viewer cost of which handles the Edsel account. little over two cents for electricity to view For that price, he suggested, alluding hours 31 of special network shows. to pay tv arguments, viewers can see In a letter to dealers, Robert F. G. Messrs. Crosby and Sinatra, Louis Arm- Copeland, assistant general sales manager strong and Rosemary Clooney on the of the division, cited the special Edsel Edsel Show; Mickey Rooney, Walter with 9 Show Bing Crosby and Frank Slezak and Fran Allison on Pinocchio Sinatra on CBS-TV (8 -9 p.m.) and also and Tyrone Power, Jimmy Durante, to watch urged them the preceding Marge and Gower Champion, Bert Lahr, Pinocchio on NBC -TV (6:30-7:30 p.m.) KIRK -TV Jane Powell and others on the Standard and the following 75th - Anniversary CHANNEL 13 HOUSTON Oil commemoration program. Standard Oil of New Jersey telecast on NBC -TV (9 -10:30 p.m.). Mr. Copeland expressed gratification An estimated $1.4 million is being that Edsel is making its debut on a night spent in time and talent for the three destined to be perhaps the biggest in special programs "which the average television's history.

Page 50 October 7, 1957 BROADCASTING TELECASTING Why be just part of the Parade ..?

Today it's increasingly hard to stand out from the crow I. For every television station on the air five years ago there are now four more! And, at mid -1957, another 350 commercial applications were still pending for yet more stations. As the parade grows bigger, it takes something special to preserve your identity at the agency -advertiser level... to be known for the individuality that makes you outstanding in your own market. Ordinary production line representation won't do it. Without specialized selling, you're just part of an ever -lengthening parade your representative tries to "represent." Quality television stations with hard -won local leadership, proud of their community reputations, deserve something more.

They get it, too, from Harrington, Righter and Parsons - where specialized representation makes so much difference. We're glad to explain how.

HARRINGTON, television - the only medium we serve RIGHTER WC DA -B -C Albany WABT Birmingham WBEN -TV Buffalo WiRT Fliat WFMY-TV Greensboro /Winston..Salem & PARSONS, Inc. WTPA Harrisburg WTiC -TV Hart ford WDAF -TV Kansas City WHAS -TV Louisville WTM1 -TV Milwaukee WMTW Mt. Washington NEW YORK CHICAGO SAN FRANCISCO 'ATLANTA BOSTON WRVA -TV Richmond WSYR -TV Syracuse

BROADCASTING TELECASTING October 7, 1957 Page 51 ADVERTISERS & AGENCIES CONTINUED

A CHRONICLE OF COMMERCIAL PERFORMANCE state area. Only complaint, according to PAYOFF store officials: at times, so many people crowded into the store that the entrance PEPSI PLEASES Pepsi -Colas now -famous dial features pointed out conversationally. had to be blocked in order to clear the aisles "Pepsi, Please" radio contest was re- Prices are quoted, terms specified, with of shoppers. ported last week to have boomed Pepsi a "soft sell" approach. The day after the sales in the Bristol, Conn., area by 50% second show, a family bought one of the PAJAMA GAME One person in pajamas in a week's time. featured homes -television was the only usually means bedtime. Make that a thou- Officials of WBIS Bristol, 500 w inde- salesman. sand, and it's a promotion. Tommy Charles, pendent daytimer carrying the month -long Mr. McIntosh reports that property sales d.j. at WSGN Birmingham, Ala., announced promotion, also quoted Pepsi authorities as have increased 132% since the program's that everyone attending the Birmingham saying 30 Pepsi -Cola fountain dispensers inception, with listings increasing 92 %. The opening of "The Pajama Game" in pajamas would had been installed in Bristol alone since real estate firm has also extended its bus- be admitted free. Taking advantage the contest started Sept. 16. iness over a four-state area, since home of the offer, along with 1,000 others, d.j. The "Pepsi, Please" contest, first was owners in Missouri, Kansas, Arkansas and Charles and engineer Ben Dixon put on their used on KCBQ San Diego, Calif., and Oklahoma have asked them to show their sleeping clothes, broadcast their all -night WLBC Muncie, Ind. [BT, Aug. 20, 1956, et property. The firm does this by using televi- record show from a bed set up near the seq.], and involves the transcribing of local sion in these various towns. theatre's box office. residents' voices saying "Pepsi, Please," KODE -TV's business has shown an in- In addition to the pajama -clad crowd, playing the recording on radio spot an- crease, too-the real estate firm extended 800 others attended the premiere -best pro- nouncements and offering prizes to people their original 13 -week contract to 52 weeks, motion results the theatre has ever had, who recognize their own voices. with first option on another year. according to manager P. M. Russell Jr. Authorities at WBIS, owned by author SHOPPING SPREE KOTA Rapid City, Eric Hatch, said that by the end of the first Richards, European Group Affiliate week the station had recorded 10,000 voices S. D., went to the supermarket -and and received 4,000 calls from listeners try- brought along 7,000 people the first day. Eugene I. Harrington, president of ing to identify their own voices. A total of For the opening of a new Red Owl super- Fletcher D. Richards Inc., New York, and 51 prizes -including table model radios, market, KOTA broadcast all local shows Dr. Rudolf Farner, chairman of Continental wrist watches, and Pepsi coolers -were given from the store for four days. Customers Advertising & Marketing Agencies, a fed- away during the week. were interviewed, merchandise gifts were eration of 11 independently-owned Euro- Station officials said that to handle the given away. For the four days, call letters pean agencies located in 12 countries contest four "electronic secretaries" were were given as "This is Radio Red Owl - abroad, have announced affiliation of their installed to record the voices of people tele- KOTA in Rapid City." respective organizations for exchange of phoning in, eight telephones were added Result: The store reportedly had the big- business on a full commission basis on both on a separate line, and six additional em- gest opening of any new market in a four- sides of the Atlantic. ployes were hired, including an announcer, an engineer and four telephone operators. MONKEY BUSINESS A spot schedule on WOV New York packed double impact for one of the W. T. Grant stores in Harlem. The store had purchased a spot schedule to The Next 10 Days through J. Walter Thompson Co. plug a two -day "back to school" sale. Spots Of Network Color Shows Oct. 10 (7:30 -8 p.m.) Tic Tac Dough, carried a tag -line which said "... and if (All Times EDT) Warner -Lambert through Lennen & you're good children, I'll take you to Grant's Newell. pet shop to see the monkey." CBS -TV Oct. 10 (10 -10:30 p.m.) Lux Show Results for the "back to school" sale Oct. 8, 15 (9:30 -10 p.m.) Red Skelton starring Rosemary Clooney, Lever were good was terrific. Show, S. C. Johnson & Son through -monkey business Bros. through J. Walter Thompson Co. Around noon of the first day the spots were Foote, Cone & Belding and Pet Milk broadcast, WOV received the following through Gardner Adv. Oct. 12 (8 -9 p.m.) Perry Como Show, wire from Grant's manager: "Discontinue Oct. 9, 16 (8 -9 p.m.) The Big Record, participating sponsors. immediately gag tag -line about monkey in Pillsbury and Kellogg through Leo Oct. 12 (10:30 -11 p.m.) Your Hit our pet shop. We are already out of Burnett, Armour through Foote, Cone Parade, Toni through North Adv. and monkeys." & Belding and Oldsmobile through American Tobacco Co. through D. P. Brother. BBDO. DOUBLE PUNCH Belcher Buick Inc. has found that weather and news on WRCV-TV Oct. 11. (2:30 -3 p.m.), Art Linkletter's Oct. 13 (8 -9 p.m.) Steve Allen Show, Philadelphia packs a double sales punch. House Party, participating sponsors. participating sponsors. Using a Mon. Fri., 6:40 p.m. spot between NBC -TV Oct. 13 (9 -10:30 p.m.) Standard Oil the news and WRCV -TV's weather show, (New Jersey) 75th Anniversary Show, Forecast with Judy Lee, the auto firm re- Oct. 7 -11, 1416* (1:30 -2:30 p.m.) Standard Oil through McCann-Erick- ports that sales have doubled. Howard Miller Show, participating son. sponsors. Oct. 15 (8 -9 p.m.) Eddie Fisher Show, HOME SHOPPING The Myron McIntosh Oct. 7 -11, 15, 16' (3-4 p.m.) Matinee RCA -Whirlpool through Kenyon & agency, realtors in Joplin, Mo., were inter- Theatre, participating sponsors. Eckhardt and Liggett & Myers through ested in using television. Their purpose: to Oct. 7, 14 (7:30 -8 p.m.) The Price Is McCann-Erickson. sell houses, obtain listings. KODE -TV Right, Speidel through Norman, Craig In the event came up with a format that stuck strictly to & Kummel. ' the World Series is the business at hand. The format: showing played on Wednesday Oct. 9 and Oct. 8 (8 -9 p.m.) George Gobel Show, houses that the agency lists for sale. Thursday Oct. 10, starting time will RCA -Whirlpool through Kenyon & be 12:45 p.m. in originating On the half-hour weekly show, viewers Eckhardt city. and Liggett & Myers through Sponsor will be Gillette through are taken on an armchair tour of homes McCann -Erickson. by Dorothy Friend, KODE -TV staffer, and Maxon. On those days Howard Miller Myron McIntosh, president of the agency. Oct. 9, 16 (9 -10 p.m.) Kraft Tele- Show and Matinee Theatre will be on Pictures showing exterior and interior views vision Theatre, Kraft Foods Co. a stand -by basis. of homes and grounds are shown, with spe-

Page 52 October 7, 1957 BROADCASTING TELECASTING DO1AESTIC SERVICE f INTERNATIONAL SERVICE Check the class of service de Ind; Check the class of service de iced; the otherwise this message will be otherwse menage will be sent at the full rare sent as fast telegram WESTERN UNION TELEGRAM 1206 (4.65) FULL RATE DAY LETTER E TELEGRAM LETTER TELEGRAM `NIGHT LETTER W. P. MARSHALL. ra.meHT `SHORE.SHIF

NO. WDS..CL. OF SVC. PD. OR COLL. CASH No. CHARGE TO THE ACCOUNT OF TIME FILED

Send tke following mesa e, subject to the term, on bock hereof, which art hereby agreed to

TO ALL TELEVISION STATION MANAGERS - U.S.A.

WTVJ, CHANNEL 4, MIAMI CHALLENGES ALL USA STATIONS IN THREE - NETWORK -VHF MARKETS TO SHOW A DOMINANCE SUPERIOR TO THAT OF WTVJ IN SEPTEMBER ARB JUST RELEASED, IN WHICH WTVJ CAPTURES 72.9% OF ALL QUARTER -HOUR RATING "FIRSTS ". PRIZE -- FREE VACATION IN MIAMI FOR YOU AND THE COMPANION OF YOUR CHOICE. (WE TRUST SHE WILL BE THE MISSUSI)

RULES OF THE CHALLENGE -- JUST SHOW US THAT YOUR STATION CAPTURES MORE THAN 72.9% .OF ALL QUARTER -HOUR RATING "FIRSTS" IN SEPTEMBER, 1957.

REPLY REQUESTED TO: LEE RUWITCH, EXECUTIVE VICE PRES. & GEN. MGR. WTVJ - MIAMI, FLA. ADVERTISERS & AGENCIES CONTINUED

3. Lawrence Welk 9,261 (t) Home, reached by all or any port of the 4. Climax 9,193 program, except for homes viewing only PULSE 5. I've Got A Secret 9,182 1 to 5 minutes. 6. Studio One 8,788 (t) Homes reached during the average min- 7. Twenty-One 8,720 ute of the program. 8. Gunsmoke 8,629 * Percented ratings are based on Iv homes TOP NETWORK PROGRAMS 9. Tv Playhouse 8,408 within reach of station facilities used by Tv Report for August 10. Playhouse 90 8,325 each program. Copyright, Videodez Inc. Copyright 1957 by A. C. Nielsen Co. Onu A Week Rating BACKGROUND: The following programs, Rank Aug. July in alphabetical order, appear in this week's BeT iv ratings roundup. Infor- 1. Gunsmoke 30.1 26.0 NIELSEN 2. Playhouse 90 23.2 25.9 mation is in following order: program 3. Studio One 22.2 21.2 name, network, number of stations, spon- 4. What's My Line 22.1 24.2 sor, agency, day and time. 5. Alfred Hitchcock 22.0 23.5 TOP 10 NETWORK PROGRAMS CBS News (CBS -154): participating spon- 25.1 7:20-7A5 p.m. 6. Ed Sullivan 21.8 Tv Report for Aug. 25 -Sept. 7 sors. Mon.-Fri. 7. Twenty-One 21.7 22.2 Cheyenne (ABC -99): General Electric TOTAL AUDIENCEf (Y &R), alt. weeks, Tues. 7:30 -8:30 p.m. 8. $64,000 Question 21.6 26.4 Climax (CBS -195): Chrysler (M-E). Thurs. 9. Climax 21.3 21.9 Number of Homes (000) 8:30 -9:30 p.m. LaRosa 19.8 20.8 Disneyland (ABC -175): American Motors 10. Julius Rank Ratings (Geyer), American Dairy (Campbell - 11. I've Got A Secret 19.5 22.0 M30ithun), Derby Foods (M -E), Wed. 7:30- 12. Lawrence Welk 18.5 I. Miss America Pageant 15,326 8: p.m. 13. G. E. Theatre 18.0 22.4 2. Gunsmoke 14,791 G. E. Theatre (CBS -154): General Electric 3. Playhouse (ßß0O), Sun. 9 -9:30 p.m. 14. Godfrey's Talent 90 13,555 Arthur Godfrey, (CBS -116): participating Scouts 18.0 20.4 4. Ed Sullivan Show 12,731 sponsors, Mon.-Thurs. 10 -11:30 a.m. 15. Richard Diamond 18.0 5. I've Got A Secret 12,195 Godfrey's Talent Scouts (CBS -105): Lip- 6. Climax ton (Y &R), Toni (North), Mon. 8:30 -9 11,783 p.m. Multi -Weekly 7. $64,000 Question 11,742 Guiding Light (CBS -118): Procter & Gam- 8. Disneyland 11,701 ble (Compton), Mon -Fri. 12:45 -1:00 p.m. Aug. July 9. Lawrence Welk Show 11,165 Gunsmoke (CBS -162): Liggett & Myers (D 10. -F -S). Remington Rand (Y&R). alter - 1. Mickey Mouse Undercurrent 10,753 nating. Sat. 10 -10:30 p.m. Club 10.8 12.2 Alfred Hitchcock (CBS -144): Bristol -Myers 2. Queen For A Day 8.6 9.5 Per Cent of Homes* (Y&R). Sun. 9:30 -10 p.m. 7.9 8.7 I've Got a Secret (CBS -198): R. J. Rey- 3. Guiding Light nolds (ESty), Wed. 9:30 -10 p.m. 4. Search For Tomorrow 7.8 8.5 1. Miss America Pageant 39.6 Julius La Rosa, (NBC -356): participating 5. CBS -TV News 7.6 8.5 2. Gunsmoke 37.2 sponsors, Sat. 8 -9 p.m. 6. Art Linkletter 7.3 8.2 3. Playhouse 90 34.5 Art Linkletter (CBS -114): Participating 4. Ed sponsors, Mon -Fri. 2:30 -3 p.m. 7. Love of Life 7.1 7.9 Sullivan Show 31.7 Love of Life (CBS -160): American Home 8. NBC News 6.8 7.8 5. I've Got A Secret 30.4 Products (Bates), Mon -Fri. 12:15 -12:30 9. Valiant Lady 6.8 6. Climax 29.5 m. 7.$ 7. $64,000 Question 29.2 M ckey Mouse Club (ABC -94): participat- 10. Arthur Godfrey 6.7 ing sponsors, Mon.-Fri. 5 -6 p.m. Copyright The Pulse Inc. 8. Disneyland 29.2 Miss America Pageant (CBS -131): Philco 9. Lawrence Welk Show 27.9 (6ß0O), Sat. Sept. 7-10:30-12. 10. Cheyenne 27.9 News (NBC -93): participating sponsors, Mon.-Fri. 7:45 -8 p.m. Playhouse 90 (CBS-134): American Gas AVERAGE AUDIENCE_` Assn. (Lennon & Newell), Bristol -Myers (ßB Philip Morris Co. (Burnett), VIDEODEX Number of Homes (000) Kimberly Clark (F,C&B), All -State Ins. (Burnett), Thurs. 9:30 -10 p.m. I. Gunsmoke 13;720 Queen fora Day (NBC -152): participating 2. Miss America Pageant 11,824 sponsor, Mon -Fri. 4:30 -5 p.m. 3. I've Got A Secret 11,124 Richard Diamond (CBS -184): General TOP 10 NETWORK PROGRAMS 4. Foods (Benton & Bowles), Mors. 9:30- $64,000 Question 10,753 10 p.m. Tv Report for Sept. 3 -9 5. Climax 9,847 Search for Tomorrow (CBS -132): Procter Rank % Tv Homes 6. Playhouse 90 9,806 &1 Gambp.m.le (Burnett), Mon -Fri. 12:30- 7. Ed Sullivan Show 9,600 12:45 The Question 29.2 $64,000 Question (CBS -180) : I. $64,000 8. Undercurrent 9,558 Revlon Show 28.9 (ßß0O) Tues. 10 -10:30 p.m. 2. Ed Sullivan 9. G. E. Theatre 9,435 Studio One (CBS -100): Westinghouse Elec- 28.4 3. Studio One 10. Those Whiting Girls 9,311 tric Corp. (M -E), Mon. 10 -11 p.m. 4. Lawrence Welk 28.0 Ed Sullivan (CBS -174): Lincoln- Mercury 27.1 (K &E), Sun. 8 -9. 5. Twenty-One Those Whiting Girls (CBS -157): Max Fac- 6. Climax 27.0 Per Cent of Homes` tor (Anderson- McConnell), General 7. I've Got A Secret 26.8 1. Gunsmoke 34.5 Foods (Y &R). Mon. 9 -9:30 p.m. 8. Gunsmoke 26.7 2. Miss America Pageant 30.6 Tv Playhouse (NEC -115): Goodyear Tire & Rubber Co. (Y&R), Sun. 9 -10 p.m. 9. Playhouse 90 26.3 3. I've Got A Secret 27.7 Twenty -One (NBC -144): Pharmaceuticals 10. Tv Playhouse 26.2 4. $64,000 Question 26.8 Inc. (etter), Mon. 9 -9:30. 5. Playhouse 90 25.0 Undercurrent (CBS-162): Procter & Gam- No. ble (Y &R), Brown & Williamson (Bates), 6. Climax 24.7 Fri. 10-10:30 p.m. Tv Homes 7. Undercurrent 24.3 Lawrence Welk (ABC -200): Dodge Div. of (000) 8. What's My Line 24.2 Chrysler Corp. (Grant). Sat. 9 -10 p.m. What's My Line 1. 9,944 9. Ed Sullivan Show 23.9 (CBS -157): Helene Curtis The $64,000 Question (L ,Remington Rand (Y &R), Sun. 2. Ed Sullivan Show 9.755 10. G. E. Theatre 23.6 10:30 -11 p.m.

Top- Ranking Ad Executives Set director of market research, McCann - Hixson & Jorgensen, Los Angeles, will pre- Erickson, New York; Benn, presi- Talks for AAAA Western Meet Howard side over this session. dent, Gould, Gleiss and Benn, Los Angeles; A Saturday afternoon session will feature The 20th annual convention of the AAAA Dan E. Clark, president, Dan E. Clark & talks by C. L. Whittier, Young & Rubicam, western region, to be held Friday- Sunday Assoc., Portland, Ore., and Mervin Field, New York (retired); Whitman Hibbs, vice in Sun Valley, Idaho, will feature the largest president, Field Research, San Francisco. president, BBDO, New York; David Bas- group of top-ranking advertising executives Walter Guild, of Guild, Bascom and Bon - com, Guild, Bascom and Bonfigli, San Fran- ever to speak in the West, according to Roy figli, San Francisco, will preside. cisco; Melvin Brorby, Needham, Louis & Campbell, executive vice president of "Supermarketing and Pressure Prob- Brorby, Chicago, AAAA board chairman. lems" is the topic Foote, Cone and Belding and AAAA west- of a second Saturday Bryce Spruill, Botsford, Constantine & morning discussion by Robert I. Herndon, Gardner, Portland, Ore., and Ray ern region chairman. Clinton, general sales manager, C & H Sugar Refin- Philip J. Meany Co., Los Angeles. will pre- Participating in a Saturday morning ing Co., San Francisco, and Emmet Hudge, side. panel discussion of "Qualitative vs. Quanti- in charge of product planning, Edsel Div., Friday will be devoted to closed meetings tative Research" will be Dr. Bernard Klass, Ford Motor Co., Detroit. Paul Jordan, on AAAA affairs and agency problems. Page 54 October 7, 1957 BROADCASTING TELECASTING N T M

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BROADCASTING TELECASTING October 7, 1957 Page 55

happen on this show. Cast and cameras get up and go ... underwater off Catalina ... behind the scenes at Santa Anita ... turtle-riding at Marine - land. Panorama Pacific is live television- live -wire.

Pacific Coast audiences ( and national advertisers) love it. Year -in, year -out, Pan Pacific is the Coast's top -rated early - morning network shows and the favorite with such consistent, long- ,..- i = '- ó' 'ósío3Azó`l:yL' 1Có010.'O term sponsors as General Mills, Westclox, : _ ' '' -, --- - , / - * _ ì 1 , , S Ì - : ' , a I. ' .? AMA PACIFIC! -., Procter & Gamble, Lyon Van & Storage, Maxwell r''J'2; y j41 i®. : i. 0 1`,T House, Marlboro, Hills Brothers Coffee, Saran ` , o i Wrap, Polaroid -the list is long and impressive! . Go places yourself : the eight stations telecasting Panorama Pacific deliver 98.0% of total California / t; television families and 85.6% of all Pacific Coast television families. details, call the... ® `j_ 1 For Pan Pac CBS TELEVISION PACIFIC NETWORK A5 b Represented by CBS Television Spot Sales FILM

Barter Worth Depends on Need Nothing Of Advertiser, Says Madden There can be no sweeping generalizations about the value or demerit of bartering succeeds films for television station time, since the main criterion is the marketing requirements of the advertiser, Edward D. Madden, president of the newly -formed Keyes, Madden like & Jones advertising agency, told a meeting of the National Television Film Council in New York Thursday. An advertiser puts his money Mr. Madden, who assumed his new post where he gets results - last Tuesday, drew on his background as obviously! Well, 15 of the vice president of the International Latex Corp., New York, for much of the informa- most famous, successful tion provided. During his tenure at Inter- and respected advertisers in national Latex, the company entered into a contract with So. Calif. and the nation C & C Tv Corp. in July LOUIS NYE, the gray -fianneled Gor- 1956 whereby his organization was to pay have advertised on KNX for don Hathaway of NBC -TV's Steve C Tv $4 million & C per year for five years Allen Show, has signed with Interstate 3 to 8 years - continuously, in return for 10 spot announcements per Television Corp., Hollywood, to star in consistently. The day on stations in the top 100 markets. This proof is Fancy Dan, a new series. With him are is recognized generally as the most in the putting. Knowledgeable exten- G. Ralph Branton (1), president of In- sive barter arrangement in the industry, terstate, and Joe Rivkin (r), the firm's advertisers, as always, are with C & C Tv supplying the RKO library talent executive. putting their chips on Southern of feature films and short subjects to the California's /1 radio station, stations free in return for spot time. Mr. Madden stressed that for a barter the CBS 50,000 watt deal to succeed, extensive planning must Jessel Heads Pickwick Pictures; precede actual operation. It is up to the To Produce Theatre, Tv Films advertiser and its advertising agency to KNX LOS ANGELES weigh the various marketing considerations George Jessel has been elected president before deciding to embark on bartering. In of Pickwick Pictures, Hollywood, a new this connection, Mr. Madden said, the type firm incorporated in California for $500,- of product to be advertised conceivably 000, of which Mr. Jessel and the other of- should be one that can benefit from the ficers have subscribed to $345,000 worth of non -prime time exposure usually offered. common stock of the original issue. The He listed three important factors in a company will specialize in producing motion successful bartering operation: quality film pictures for both theatres and tv. Three programming, station time availability and pilot scripts, Barnacle Bill, Air, Winchester effective commercials. At International and Hollywood Byline, are included as Latex, he said, the company set up a sep- principal assets, along with the cash hold- arate unit to produce and schedule the com- ings. mercials. In addition to Mr. Jessel, Pickwick prin- He termed the first year of International cipals are Harvey Jacobson. talent agent; Latex operations in bartering "a sales suc- George Draine, author of the screenplay cess," but declined to give any figures. He "Love Boat" which will be the company's said C & C had fulfilled its part of the con- first theatrical film production; Stanley tract and Latex commercials are now in Cowan, public relations man, and Earl A. "more than 100 markets." He predicted Heath, Honolulu hotel man, whose brother, that bartering would continue "as long David R. Heath, has been retained as gen- as there is good film programming around." eral manager of Pickwick.

CARAVEL GOES ON ANTIQUE HUNT Officials of Caravel Films, New York, the film for promotional use in connec- which is moving into a new $1 million tion with Caravel's move to the new film center in Manhattan in mid -October, building, Mr. Pincus inquired at Bloom - last week were faced with a mystery they ingdale's but the store had no record of call "The Case of the First Television the closed- circuit show. After several days Film Commercial" -and solved it in part. of mind -searching, Mr. Pincus recalled The chain of events started when a rou- that American Television Corp., now de- tine check of office files revealed that in funct, had arranged for the telecast. He August 1939 Caravel Films produced a finally tracked down Sam Saltzman, who film sequence for a closed -circuit tele- headed ATC, and discovered that al- cast of a fashion show held in Bloom - though no films of the telecast were ex- ingdale's Dept. Store. Dave Pincus, Car- tant, photographs of the event were in avel president, recalled the milestone and Mr. Saltzman's possession. Mr. Pincus hunted in the company's vaults but the was jubilant to obtain documented evi- films had disintegrated. He said the films dence of what he claims is "tv's first film were hailed at the time as "television's commercial" and plans to make use of first film commercial." the photographs to promote the opening Eager to find other possible copies of of Caravel's new film center.

Page 58 October 7, 1957 BROADCASTING TELECASTING ...IN THE BILLION DOLLAR TIDEWATER MARKET on the great port of HAMPTON ROADS

right in the heart of the vast Tidewater region . , . home of one of the world's largest and oldest naval shipyards. Last year Portsmouth's 24,660 families spent more than $9,105,000 for wearing apparel alone and more than $26,409,000 for food.

This is just part of what you buy when you buy WAVY -TV which blankets a 42- county area, reaching 1,753,810 people who spend more than $1,953,907,000 each year on retail sales ... WAVY -TV, reaching and pleasing Virginia's Golden Corner.

.NORFOLK Wo,¢ ------[uuect STY this is AHObHiF WAVY-TV

. tidewater's NEW VHF Station that blankets the world's greatest port with a 316,000 watt signal

REPRESENTED NATIONALLY BY H -R i0 WAVY-T VICHANNEL ' [ 801 Middle St. 709 Boush St. X AFFILIATE Portsmouth, Va. Norfolk, Vo. Tel. EX 3 -7331 Tel. MA 7 -2345

816,000 Watts 1,050 Ft. Tower Hunter C. Phelan, Pres. Carl J. Burkland, Ex. Vice Pres. & Gen. Mgr.

1957 Page 59 BROADCASTING TELECASTING October 7, FILM CONTINUED

NTA Film Network Planning Krasne, G -K said, listing Filmaster, Roland Live Programs Early in 1958 Reed, NBC and the Stanley Kramer organization as principal tenants. G -K also has NAME NTA Film Network will offer advertisers purchased properties immediately west of live programming on regional and national California Studios for more than $150,000, lineups starting early in 1958, Raymond E. which will be cleared of apartment buildings Nelson, vice president and general manager and duplexes, to be sold for removal, to OUR of the network, revealed at a luncheon of provide parking space for California Studio the Boston Advertising Club last week tenants. CHANNEL 12 [CLOSED CIRCUIT, Sept. 30]. Mr. Nelson told the group that shortly Clarksburg, W. Va. FILM after the first of the year the word "film" SALES will disappear from the company name, AAP, N. Y., reports sales of Warner Bros. which will be simply NTA Network. He did features, cartoons and Popeye to WKXP- not specify what will be of- programming TV Lexington, Ky., and KFDM -TV Beau- fered live, but in the Landau, past Ely A. mont, Tex. Firm also reported sales of War- WBO board chairman of National Telefilm Assoc., ner features, AAP features and Holmes the parent company, has expressed the view package to KXGN -TV Glendive, KGEZ- that live special events and sports show TV Kalispell and KXLF -TV Butte, all Mon- could fit into his network operations. tana, and KSPR -TV Casper, Wyo., and Mr. Nelson said the addition of live pro- KDIX -TV Dickinson, N. D.; Warner and gramming will make "America's most flexi- AAP features and Popeye to KHOL -TV AND WIN ble tv network more flexible than ever Holdredge, Neb., and WCIA (TV) Cham- before, both as to markets and program- A week 2 paign, Ill.; Warner cartoons to KLAS -TV fabulous for at ming." He stated that the network will pro- Las Vegas, Nev.; AAP features to KVOS- THE GREENBRIER vide "live programming for shows needing TV Bellingham, Wash., KOVR (TV) Stock- White Sulphur Springs, W. Va. this treatment and film where film is called ton, Calif., KCOP (TV) Los Angeles, ELECTRIC -EYE MOVIE CAMERA for." KOOL -TV Phoenix and WTIC -TV Hart- By Bell and Howell The remainder of Mr. Nelson's talk was ford, Conn.; Warner features to KOSA -TV POLAROID devoted to an appraisal of the NTA Film LAND CAMERA Odessa, Tex., WKRC-TV Cincinnati, Ohio, Network. He claimed the network's ap- 12 other wonderful prizes WTVN -TV Columbus, Ohio, WWLP (TV) proach is most advantageous to an adver- Springfield, Mass., WMAL -TV Washington USE THIS TO tiser because it enables him to buy "selec- INFORMATION and WTVT (TV) Tampa, Fla. help you name the symbol of Clarks - tivity," that is, buy markets conforming to burg's new high -power TV station his distribution pattern. He noted that the RCA Recorded Program Services reports NTA Film Network has no "must buy" list, sale of its tv film series Town and Country Covers the virgin market of Cen- thus enabling the advertiser to buy "what Time, starring Jimmy Dean, to KBOI -TV tral W. Va. (Clarsburg - Fair- he wants where he wants the greatest im- Boise. Idaho; KDIX -TV Dickinson, N. D., mont - Morgantown) pact." and KTRK -TV Houston. Firm also reports Rich in coal, oil and gas sale of series to Templeton Drugs, Canadian Untouched to date by a direct TV Tomlinson Plans Loew's Fight advertiser, who will use program in six signal At Showdown Meeting Next Week markets. Sales bring total market of series Captive audience -666,315 popula- to 50. tion Internal trouble at Loew's Inc., parent of MGM -TV, is continuing to kick up as an Buying income ON CAMERA $1,119,746,000 expected showdown approaches in the fight $200 /hr. AA network time: $250 for management control. A special stock- Guild national spot. Films' newest production, Light of holders meeting will be held in New York the World, dramatic series based on stories Contest open to all readers of this Oct. 15. from Old Testament, was scheduled to go magazine. Ends January 5, 1958. Florida financier Joseph Tomlinson, major into production on location Sept. 30. Series FY2 stockholder and director, who is battling will consist of 39 episodes, produced in r -I to oust Joseph R. Vogel, Loew's president, MAIL YOUR ENTRY TODAY TO color. Dialogue will be modem in language last week filed a statement with the Securi- but locale, costuming and scenic backdrops ties & Exchange Commission indicating an will conform to ancient pattern. Show was WBOY-TV all -out proxy fight. He actually cannot so- network radio program sponsored for more CHANNEL licit proxies until he files a proxy statement than 10 years by General Mills. 12 with SEC, a filing that can be made at any Exclusive in Clarksburg, W. Va. time. Mr. Vogel called the special stock- TCF -TV reports filming of its new series, holders meeting to drop Mr. Tomlinson Man without a Gun, will start Oct. 14, with INTERCONNECTED .a from the board of directors. In the mean- Peter Packer and Lou Breslow as alternate time, various legal maneuvers have been producers. Series, with Rex Reason starred as Ceorge Clinton, Gen'I Mgr. Rep. by Avery.Knodel presaging the showdown voting. frontier newspaper editor, reportedly will be released over 140 stations of NTA Film Network in January. eA Member of The Friendly Croup G -K to Move Into New Quarters Four Star Films, Hollywood, plans produc- - Krasne Inc., I Gross tv film producer -dis- suggest the following name: tion of two additional series: Doc Holliday tributor, on Oct. 1 will move its distributing and The organization to 5420 Melrose Ave., Los Tall Texan. Programs are scheduled be ready Angeles, a building acquired for $200,000 to for marketing in January. Name last spring and since then remodeled to fit Company G -K needs. Facilities include 22 offices, a RANDOM SHOTS Address projection room, cutting rooms and film C L vaults. & C Tv Corp. moves offices to 400 Park J Ave., N. Y., 22. The move will make more executive offices available for producers at California Playhouse Pictures, Hollywood, moves to Studios, rental studios owned by Gross- 1401 N. La Brea Ave., Hollywood 28. Page 60 October 7, 1957 BROADCASTING TELECASTING TRADE ASSNS. ILLINOIS GROUP SIX APPEAL... DEPLORES BMI BILL . Concerted action planned . WJPF's Cook named president s A resolution, in effect deploring the Smathers Senate bill against Broadcast Mu- sic Inc., was adopted by the Illinois Broad- \ casters Assn. at its fall meeting in Spring- field Sept. 30 -Oct. 1. It urged members to apprise their congressmen that no pressure has been brought to bear on them, at any time, to play BMI records on their stations. The resolution was in reference to a measure by U. S. Sen. George A. Smathers (D -Fla.) to divorce broadcasters from BMI and the entire recording business-specifically to require that networks and stations divest themselves of interests in BMI and recording companies owned by the networks and /or their parent corporations [BT, Sept. 3, Aug. 26]. Broadcasters turned out in large numbers for the IBA's fall meeting in the Abraham Lincoln Hotel, with George Biggar, president and general manager of WLBK De Kalb and retiring IBA president, presiding as program chairman. Charles R. Cook, general manager of WJPF Herrin and IBA secretary- treasurer, was elected president of the association. Some 45 IBA member stations were represented at the meeting, highlighted by a banquet. Yes .... Six Appeal is what motivates A shirtsleeve session on sales and pro- viewers and buyers alike in the gramming was moderated by Joe Bonan- singa, general manager, WGEM -AM -TV WCSH -TV Market! Quincy. Reports on NARTB services were given by Merrill Lindsay, executive vice It's the right blend of production- network, film president, WSOY -AM -FM Decatur, NARTB Radio Board chairman; William Holm, gen- and live programming -alert news telecasting, eral manager, WLPO LaSalle, and NARTB public service with a purpose and customer re- District 9 director on the radio board, and Ray Livesay, president -general manager of lations, all administered by veterans - and it WLBH Mattoon, small stations represent- works. ative on the NARTB board. They reviewed the number of services offered by the trade association. Surveys repeatedly place WCSH -TV first in viewer Local radio -tv news problems were dis- preference and in homes penetration in this 13- cussed by Bill Ellison, WHBF -AM -TV Rock Island, while a discussion panel headed by county southern Maine- eastern New Hampshire Ted Arnold, sales manager of WHBF-AM- area. National and local spot advertising volume TV, reviewed sales aspects. Other speakers were Vernon Nolte, general manager of confirm these findings. WJBC -AM -FM Bloomington, on programming; Oliver Keller, president and general Let your Weed -Television man fill you in on the manager of WTAX -AM -FM Springfield, on freedom of information; Raymond J. best TV buy in this billion dollar market. Cheney, general manager of WMIX -AM- FM Mount Vernon, on farm programming. Mr. Keller told of Illinois legislative action, this past spring, which prohibited his station from continuing taped coverage of house proceedings. WCSH -TV Vernon R. Nunn, general manager of WIZZ Streator, reviewed how his outlet started its own weathercasting station and PORTLAND, MAINE an annual project whereby high school students are permitted to staff the station one day every year. Luncheon speakers were Dr. Theodore Peterson, U. of Illinois dean of communications-journalism, and High Cor- NBC -TV Affiliate dier, of the same department, who described how it places college graduates in broad- BROADCASTING TELECASTING October 7, 1957 Page 61 TRADE ASSNS. CONTINUED

casting. Frank Schooley, manager of the RTNDA Agenda Set university's WILL -AM -TV Champaign -Ur- bana, discussed the work of the Assn. for For Nov. 6 -9 Meet Professional Education in collab- BIG and still growing Broadcast News broadcasters, providing one of the oration with NARTB. industry's most salable program commodi- dem- Automatic programming talks and ties, will meet in Miami Beach, Fla., Nov. -day onstrations featured second activities 6 -9 at the annual convention of the Radio - under the leadership of Robert Paulson, Television News Directors Assn. Sessions sales manager of Ampex Corp., and Leon will be held at the Balmoral Hotel, with Hase, its midwest manager. delegates coming from Canada as well as The IBA resolution noted that over 90% all parts of the United States. of all Illinois broadcasters operate under Ted CBS Washington director of blanket agreements with both BMI and Koop, news and public affairs and RTNDA presi- ASCAP and claimed that "during the past dent, said the program will include a series several years approximately twice as much of workshops and panels designed to show money has been paid to ASCAP as to BMI ways of presenting news for music performance rights." It pointed the latest and best on radio and tv. Plans will be drawn to out that the very "existence of BMI has pre- ROCKFORD continue RTNDA's aggressive fight to ob- vented a monopoly in the music licensing business." tain equal access with print media in re- "Contrary to implications," the resolu- porting public events. tion continued, BMI has never exercised The convention opens the evening of "any pressure" on Illinois broadcasters to Nov. 6 with a business session followed by market power! play BMI records "in any advantageous a reception by Miami stations. mariner over the musical selections licensed A radio workshop the morning of Nov. New industries continue to corne to by others." 7 will be conducted by Lee White, KROS Roçkford . . and' companies already here continue',to eripand. That is why In his talk on news problems, Mr. Ellison Clinton, Iowa, RTNDA radio vice presi- l ockfind has become the NO. 1 City ih Minois (outside Chicago) and asserted that "good news coverage builds dent. On the panel will be Bayliss Corbett,

rièli . a market dar *our products óí prestige, and prestige builds a WGTO Haines City, Fla.; Bert Cannings, sendhes. ROéVoid is the 2nd largest listening machine toól center ih the world . . audience which attracts advertisers." CFCF Montreal; Dick Sanders, WJDX 36th in the USA ih eípeñdible income Aside from Mr. Jackson, Miss., and David Loring, WGIL 36th in bu*ïrig powér . . . and Cook, other IBA officers 13th in Postal 'Savings. elected were R. Karl Baker, vice president - Galesburg, Ill. News budgets and techniques general manager of WLDS Jacksonville, vice are included in the workshop. president, and M. H. Stuckwish, general Tom Eaton, WTIC Hartford, RTNDA and still growing manager of WSOY Decatur, secretary-treas- past president, will give the keynote speech BIG urer. Bruce Dennis, program manager of at the Nov. 7 luncheon. In the afternoon WGN Chicago, was elected to the board of a television news workshop will be con- Survey after Survey of 14 directors, along with Mr. Biggar. ducted by Ralph Renick, WTVJ (TV) Mi- Counties indicates Uncontested ami, the association's tv vice president. Dominance of Northern Illinois- NARTB's Anello Tells N. D. Court Election of officers and other business Southern Wisconsin area by Outlets Should Be Libel- Exempt will be handled the morning of Nov. 8. At WREX the luncheon, -TV. Broadcasters should be immune from li- T. R. P. Hole, British Broad- casting Corp. news editor, will be speaker. Combined rural and industrial bel suits growing out of political speeches A freedom of information roundtable will following ideal for lest broadcast under FCC's equal time regu- ... be held in the afternoon, conducted by campaigns. lation, NARTB contended Thursday in North Dakota Supreme Court. Arguing in Julian Goodman, NBC Washington. Taking part will be Murray Snyder, Assistant Sec- the WDAY -TV Fargo, N. D., case, Douglas A. Anello, NARTB chief attorney, asked retary of Defense, and Robert D. Swezey, WDSU -AM -TV New Orleans, chairman of WREX-TV the court to uphold a lower court ruling the Freedom throwing out a libel suit against the station NARTB of Information Com- mittee. for statements broadcast by a third -party eft candidate. The final morning will open with a tele- 7- vision At the hearing, held in Bismarck, N. D., session featuring demonstrations of network coverage. sales power! Mr. Anello argued that enactment of the news Canadian members Communications Act by Congress had occu- of RTNDA will be in charge of the lunch- WREX-TV,- "The Viewers' Choice' pied the field of interstate communications eon programming. Annual RTNDA awards DELIVERS your message to the buyers news coverage be in this rich mdustrial and agricultural and had vested regulatory control in the for will presented in the market. afternoon along with the second Paul White The consistent high quality in produc- FCC. This makes conflicting state laws in- tion, promotion and merdliandrsing of operative, he contended. Award for service to news broadcasting. A both spots and programs has earned banquet wind many major awards for WREX -TV this Broadcasters can't avoid the equal -time will up the program. Year! For the best medium to reach this Jack Krueger, WTMJ Milwaukee, is pro- Rockford area market consult issue by refusing to air all political talks, H -R för gram vice president, Renick the WREX -TV story. Mr. Anello argued. He observed that with Mr. local convention chairman. J. M. BAISCH, General Manager WDAY -TV had admitted libel, defending itself on the ground it was powerless to pre- REPRESENTED BY H -R TELEVISION, INC. Morse To Open RAB Clinic vent statements by a third party candidate who attacked the Farmers Union. Sec. 315 Sen. Wayne B. Morse (D -Ore.) will of the law requires that all candidates be address the opening -day ,luncheon of the given equal time and specifically bans cen- 3rd annual National Radio Advertising sorship of their material, he added, noting Clinic tomorrow (Tuesday) at the Waldorf - that if there is no immunity from liability Astoria, New York, according to Kevin B. the federal prohibition against censorship Sweeney. RAB president. Approximately is unconstitutional in that it deprives a 600 advertiser and agency executives and person of property without due process. 250 radio broadcasters are expected to NARTB took part in the hearing as a attend. Sen. Morse will discuss the economic friend of the court. future of the U. S.

Page 62 October 7, 1957 BROADCASTING TELECASTING (This is one of a series of full page ads appearing regularly in the NEW YORK TIMES)

Who could sell her anything now... except THE NATION'S VOICE

New Nationwide Politz Study Confirms Strategy of Using Leading Radio Stations

More and more, experienced advertisers are shifting their None. a new natimnvide Polite study has just been completed. nnulun ,t h. od 1.1- ,p., w; nrdiu,. Radio dollars the new into exciting mass selling strategy fint illu- It measures, for the first time. the composite force of the 48 is a rmafunf , torn pan n because it follows people wherever by a minated series of studio conducted by Alfred Polka stations comprising The Nation's Voice. Is fflIlIts , with they go. sears them while they are doing other things. Research, Inc. This strategy uses radio Ma new and powerful clear-cut tuts. the values of the leading state n st. r Listeners have come to trust and rapers the statism with way-concentrating on just 48 selected stations out of the high broadcast standards -with authoritative service pro- 3,000 now broadcasting. It is called The Nation's Voice. The new study shows that The Nation's Voice stations actu. grants... with reliable newt These are the stations they ally reach an adult audience of El to 27 million different was choose as their favored companions. Because of trust and Previously. this strategy demonstrated by five studies of listeners in the avenge week. This is more individuals than the markets. respect they inspire. these great stations have become big in individual major Fire separate times Polite research read the leading newspaper supplement; it is an audience documented the fact that leading the audience sine as well as deep in personal impact. the stations earned substantially larger than that of Y of the 7 highest ranked grates wide audience respect and IM in audience size -by weekly national magas;nes. measured m, a comparable basis. Whether your advertising appropriation is $25.000 or runs margins. In a recently released regional study. this saine ;coo millions. it will pay Iron to investigate this new and in+ prier plc was again convincingly confirmed. 'fhr impact ofthese great svtionnis eat, mnndau:uidRadio pmt a rat stay of using radin. Call he Chrimal office nearestyou.

FIRST ON EVERY LIST ARE THESE 1S GREAT RADIO STATIONS

WBAL eob.,a, WAPI e;rm,7fiam WHEN Su Bola WGAR

KOAun.e WIR Detroit WTIC Hartford Kenos City

KTHS L;nl Race KFI lot Angele, WHAS lao;wnl. WCKR

WTMI M;IwauL WHAM Rochetnr WGY KWKH Shreveport WSYRsymcata WTAG Represented Nationally by HENRY I. CHRISTAL COMPANY, INC. NEW YORK CHICAGO DETROIT ROSTON SAN FRANCISCO ATLANTA

BROADCASTING TELECASTING October 7, 1957 rage 63 TRADE ASSNS. CONTINUED

Pioneers' Member Goal Set At 2,000 by Patt, Taishoff Opening a drive to increase membership in Radio Pioneers to 2,000, John F. Patt, president of WJR Detroit and head of the pioneers, has announced receipt of some 40 member applications. Sol Taishoff, editor-publisher of BT, and + membership chairman of the professional 2,000,000 group, is being aided by these committee- men: Waldo Abbott, U. of Michigan; Joe Baudino, Westinghouse Broadcasting Co., Washington; George Burbach, KSD -TV St. PRESIDENTS Frank Stanton of CBS Louis; Harry Burke, KODE -TV Joplin, Mo.; (1) and Robert W. Sarnoff of NBC (r) Harry Butcher, KIST Santa Barbara, Calif.; watched as Elmer C. Walzer (c), presi- Roger Clipp, Triangle Stations; Bob Convey, dent of the Deadline Club, New York KWK St. Louis; Quenton Cox, Portland, City's professional chapter of Sigma Ore., station representative; Walter Damm, Delta Chi, introduced the chapter's WTMJ -TV Milwaukee; William Fay, initiates at the fall meeting. Among WROC -TV Rochester, N. Y. all the initiates was Leonard Goldenson, different families Earl Gammons, Washington consultant; president of AB -PT. Ben Gimbel, WIP Philadelphia; Jules Her - . different each survey, buveaux, WMAQ -WNBQ (TV) Chicago; Harold Hough, WBAP- AM -FM -TV Fort Radio Sets Up in First Half, different all year Worth, Tex.; John Karol, CBS, New York; Leonard Kapner, WCAE-TV Pittsburgh; But Tv Receivers Down, Says EIA Alex Keese, WFAA -AM -TV Dallas; Howard Production of radio sets is running well Lane, KOIN -AM -TV Portland, Ore. ahead of 1956 but tv output is down, ac- Merrill Lindsay, WSOY -AM -FM Decatur, cording to factory reports by Electronic Ill.; Lee Little, KTUC Tucson, Ariz.; C. T. Industries Assn. (formerly RETMA). Lucy, WRVA -AM -TV Richmond, Va; Paul Radio output for the first eight months of Loyet, WHO- AM-FM -TV Des Moines, 1957 totaled 8,765,606 sets, including Iowa; Glenn Marshall Jr., WMBR-AM -FM- 3,392,926 auto receivers, compared to TV Jacksonville, Fla.; Gilmore Nunn, Lex- 8,216,707 sets (including 2,710,303 auto ington, Ky.; William Quarton, WMT -AM- sets) made during the same 1956 period. TV Cedar Rapids, Iowa. Tv output totaled 3,756,533 sets during Clyde Rembert, KRLD- AM -FM -TV Dal- the first eight months of the year com- las, Tex.; John Schilling, KMBC -AM-TV pared to 4,365,060 in the like 1956 period. Kansas City; Hank Slavick, WMC -WMCF Of 673,734 tv sets made in August, 88,615 (FM) -WMCT (TV) Memphis, Tenn.; F. C. had uhf tuners compared to 90,419 uhf sets Sowell, WLAC -TV Nashville, Tenn.; Hugh produced in August 1956. Terry, KLZ -AM -TV Denver; Chet Thomas, Sales of radio sets at retail totaled 4,947,- KXOK St. Louis; Eugene Thomas, KETV 006 in the first eight months of the year (TV) Omaha. (excluding auto sets) compared to 4,648,- C. Robert Thompson, WBEN-AM -TV 707 sold in the same 1956 period. Tv set Buffalo, N. Y.; Donald Thornburgh, WCAU- sales totaled 3,746,834 in the first eight AM-FM-TV Philadelphia; Walter Wagstaff, months compared to 3,839,718 in the same KGW -AM -TV Portland, Ore.; Lee Wailes, eight months of 1956. Storer Broadcasting Co., Miami, Fla.; War- Radio and tv set production in 1957 ren Williamson, WKBN- AM -FM -TV follows: Youngstown, Ohio; Hoyt Wooten, WREC- Automobile Total AM-TV Memphis; Gayle V. Grubb, Storer Television Radio Radio January (1957) 450.190 521,624 1,085,529 Broadcastting, San Francisco; Jeff Sparks and February 484,697 522,859 1,264,765 Wendell March (5 weeks) 558,842 597,532 1,609,073 I. April 361,246 380.452 1,115,813 May 342,386 396,151 1,023,771 June (5 weeks) 543,778 416,058 1,088,343 La. Broadcasters Elect Hamm July 360,660 256,279 612,588 August 673,734 301,971 965,724 Jerry Hamm of KLFY-TV Lafayette was TOTAL 3,756,533 3,392,926 8,765,606 named president of the Louisiana Assn. of Broadcasters at its annual convention in Baton Rouge. Also elected were John Chau- Johnston Heads Radio -Tv Club vin, KEUN Eunice, radio vice president; Sam Johnston, general manager of Douglas Manship, WBRZ -TV Baton Rouge, WTVN Columbus, Ohio, has been elected television vice president: Gene Jones, president of the Columbus Radio- Televi- KSLA -TV Shreveport, treasurer, and Rolfe sion Executives Club for the organization's H. McCollister, executive secretary. third year. Named to serve with him: Dorrit The broadcasters passed a resolution pro- Williams, account executive and radio-tv testing a recent Louisiana Public Service director, Kelly & Lamb Adv. Agency, club Pulse rings doorbells, Commission order that a regulated business agency representative; John Metzger, ac- 0 interviews /amities keep separate records of expenses for radio, count executive, Byer & Bowman Adv. right in their homes. The tv and newspaper advertising, on the Agency, first vice president; Bill Selander, grounds that such an order could be extend- sales manager, WVKO, one -and -only method used second vice presi- ed to businesses in general and possibly dent; Shirley Dunham, publicity director, by Pulse since 1941. threaten free speech and restrict the use of WVKO, third vice president, and Val Hat - radio and tv advertising. temer, accountant, WTVN -TV, treasurer. Page 64 October 7, 1957 BROADCASTING TELECASTING Missourians Elect Barrington, State UP Organization Set Up Election of Bruce Barrington, president of WEW St. Louis, to presidency of the Missouri Broadcasters Assn. and formation of the UP Broadcasters Assn. of Missouri highlighted the MBA fall meeting last month. Others on the successful MBA slate were William Clark, KFSB Joplin, vice president, and Ed Dahl, KLIK Jefferson City, secre -. tary- treasurer. E. A. Richter of Jefferson City was engaged as executive secretary. Elected to the board: Clarence Brezel, KCMO Kansas City; Earl Daugherty, Mex- ico; Harold Douglas, KMMO Marshall, and Charles Harrison, KBOA Kennett. At its organizational meeting the UP Broadcasters Assn. of Missouri chose W. H. (Bill) Clark, general manager of KFSB Jop- lin, to serve as its first president. Mr. Dahl of KL1K was elected vice president and Mac Sebree, Jefferson City UP bureau manager, secretary. Both groups protested a state ban on releasing names of juveniles arrested.

UPCOMING

October Oct. 7 -9: 13th Annual National Electronics Con- ference, Hotel Sherman. Chicago. Ill. Oct. 7 -11: Fall meeting, American Institute of Electrical Engineers. Hotel Morrison, Chicago. The Newest Look Oct. 8 -9: Third annual National Radio Adver- tising Clinic, RAB, Waldorf -Astoria, New York. Oct. 8 -12: 1957 Convention of the Audio Engi- neering Society, New York Trade Show Build- ing. Oct. 10 -11: Alabama Broadcasters Assn., fall conference. U. of Alabama and Hotel' Stafford, in TU Tuscaloosa. New Orleans Oct. 11 -12: Ohio Assn. of Radio & Tv Broad- casters, Deshler -Hilton Hotel, Columbus. Oct. 11 -13: Annual convention, AAAA Western Region. Sun Valley, Idaho. SEE YOUR KATZ REPRESENTATIVE Oct. 11 -13: American Assn. of Advertising Agen- cies; Western Region. 20th annual convention, Sun Valley, Idaho. Oct. 12: UP Broadcasters of Illinois, Hotel Jeffer- for son. Peoria. MORE Oct. 12: UP Broadcasters of Michigan, Lansing. Oct. 12: First radio -tv workshop, American Women in Radio and Television, Central New MORE York Chapter, Sheraton Hotel, Rochester. Oct. 12 -13: Fall sessions. Illinois News Broad- casters Assn., Jefferson Hotel, Peoria. Oct. 18: UP Broadcasters of Wisconsin. Mead Hotel, Wisconsin Rapids. MORE Oct. 20 -21: Texas Assn. of Broadcasters, Baker Hotel, Dallas. Oct. 21 -22: Central Canada Broadcasters Assn., ON CHANNEL annual meeting, King Edward Hotel, Toronto, Oct. 25 -28: Indiana Broadcasters Assn., fall meeting. French Lick Springs. Oct. 27: Missouri AP Radio & Television Asan., Jefferson City. Oct. 29: Convention, National Assn. of Educa- tional Broadcasters, St. Louis. Oct. 31 -Nov. 1: North Carolina Assn. of Broad- casters, Robert E. Lee Hotel, Winston -Salem. November Nov. 5 -7: Eleventh National Conference, Public Relations Society of America. Waldorf Astoria, VAIL New York City. tit NARTB CONFERENCES IN THE CRESCENT CITY Region 5 (Minn., N. D., Oct. Muehlebach Hotel NEW ORLEANS East S. D.. Iowa. IO -I1 Kansas City Neb.. Mo.) Region 8 (Wash., Ore., Oct. Multnomah Hotel Calif., Nev., Ariz.. 14 -15 Portland, Ore. T. H.) Revlon 7 (Mountain Oct Brown Palace States) 17 -18 Hotel. Denver Region 0 (Kan., Okla., Oct. Baker Hotel Texas) 22 -23 Dallas Region 3 (Fla.. Ga.. Oct. Peabody Hotel Ala.. Miss., La., Ark., 24 -25 Memphis Tenn., P. R.) BROADCASTING TELECASTING October 7, 1957 Page 65 PROGRAM SERVICES ;s,rvorr ,-_ SKIATRON OPEN WIRE universities (George Washington, George- town, Catholic, American and Howard), RULED OUT IN CALIF. offering to set aside one of the channels e PT&T turns down Parax in the prospective closed circuit toll tv system for educational use. The channel would Milwaukee permit granted be free to the users. In his letter, Mr. Rau Pacific Telephone & Telegraph Co. has re- suggested that a cooperative arrangement jected the application of Skiatron Tv Inc. for be made among the various educational permission to install Parax open wire lines organizations in the Washington area to on PT&T poles to transmit closed -circuit tv be responsible for the programming on this programs to the homes of subscribers in Los channel. He asked for comments and sug- Angeles, San Francisco and other California gestions. cities. [Although admittedly set back by the Cali- L. A. City Council Opens fornia development, Skiatron made a gain Bids for Pay Tv Franchises in another area last week. In Milwaukee the The Los Angeles City Council last Mon- Common Council granted Skiatron a permit day opened sealed bids on three city fran- to operate a closed-circuit pay -tv system chises for closed circuit toll tv systems ap- there. Although no arrangements have been plied for by Skiatron Tv Inc., International concluded on installations, a Skiatron spokes- Telemeter Corp jointly with Fox West Coast man said the firm hoped to be programming Theatres and Harriscope Inc. Each com- in Milwaukee by next fall.] pany had bid for its own franchise; each "We won't use open wire lines ourselves had bid the minimum amount called for in for any new installation," a PT &T spokes- the city's franchise form (2% of gross reve- man told BT, "and we won't allow anyone nue); each bid was accompanied by a else to use them on our facilities. Open wire cashier's check for $500 as evidence of good OKLAHOMA in our opinion, just doesn't measure up to faith. A call for further bids evoked no re- cable." The telephone company formerly sponse from the audience at the council made much use of open wire lines, but in re- meeting. CO- SPONSOR cent years it has restricted installations al- At the motion of Councilman John C. most exclusively to cables, he said. Holland, who earlier in the month had giv- Alan Lane, Skiatron vice president in en the only vote in opposition to advertising SELLS 60% charge of operations, who has been engaged the non-exclusive franchises for bids to be in many of his company's negotiations with opened Sept. 30 [BT, Sept. 23], the council California municipalities for closed- circuit unanimously referred the bids to the city tv franchises as well as with PT&T for facili- administrative officer for study as to the Of DEALERS! ties, admitted that the refusal would deprive responsibilities and qualification of the bid- his organization of an economic advantage ders, with instructions for his findings to be over competing toll tv companies who have reported to the council's Committee on In- EL CHICO FOODS, INC., based their costs on the use of cable connec- dustry & Transportation. Presumably, if all co- sponsors of THE CISCO KID tion. bidders are found acceptable -and pre- in Oklahoma City, report thru The Parax open wire line system was given sumably, they all will be-the franchises Purnell Advertising: a clean bill of health in an FCC check made then will be issued. in mid -September. Robert I. Stratton, assist- In San Francisco, where no toll tv fran- "With THE CISCO KID ant engineer of the FCC field office in Los chise can be issued before Nov. 26 because behind our sales efforts, El Angeles reported that the experimental Parax of a city statute requiring 90 days to elapse Chico Foods placed their line installed by Skiatron neither picked up between the filing of an application and the interference from power lines and line in 8 out of 10 dealers auto- granting of a franchise [Skiatron's, the first, mobile traffic nor produced any excessive was filed Aug. 26] the finance approached in the 46- committee of radiation that might cause interference with the city's board of supervisors has begun county area where THE other services. asking questions about the financial re- CISCO KID is received. "Although Skiatron was using 200,000 sources of the applicants, prompted by com- Through THE CISCO KID, microvolts, about twice as much as under plaints from motion picture theatre interests El Chico Foods has been normal operating conditions, the radiation who fear this new competition. Neither was well within limits Skiatron nor Telemeter able to place displays in set by the FCC," Mr. complied immedi- Stratton said. Although the Parax line is in- ately with the committee's request for full many stores who previous- stalled "in the toughest parts of Los Angeles financial statements, but Alan Lane, Skiat- ly refused them." for automobile interference," Mr. Stratton ron vice president, told the committee that reported that programs transmitted over the his company has given Horace Stoneham, Ask to see more success stories of open wire lines came in clear and completely owner of the Giants baseball team which is 111E WORLDS 6REATES1 SALESMAN( free from interference. moving from New York to San Francisco, "a cash advance of $500,000 and a guaran- "THE CISCO KID" tee of several WOL Offers C -C Tv Channel millions more" in exchange for the right to take the Giants' games into To Educational Institutions Bay Area homes via Skiatron's system of An offer to provide one of its closed cir- closed circuit toll tv. cuit tv channels to District of Columbia educational institutions was made last week Loesser Sues WCMB on Rights by WOL Washington, an applicant for a franchise to wire the capital city for pay Composer Frank Loesser, member of tv [BT, Sept. 16]. ASCAP, has filed suit for copyright in- Henry Rau, president of WOL, has writ- fringement against Rossmoyne Corp., ten to the superintendent of D. C. schools owner of WCMB Harrisburg, Pa., the and to the presidents of Washington's five licensing society announced Thursday. Mr.

Page 66 Ocrobpr 7, 1957 BROADCASTING TELECASTING HENRY HOWELL "My wife and I have put most of our faith in a news broadcaster and weather expert in San Antonio- -Henry Howell- - who gives the lowdown on the weather in great detail over Station WOAI at 12:15 P.M. every day." -- Stanley Walker, former BARCLAY RUSSELL N.Y. newspapermen, now Take a bit of wit, a feel BILL McREYNOLDS a Texan! All South Texas for music, a warm ap- South Texas' only radio farm special- knows and listens to proach and you have ist, Bill spends about 50% of his time Henry! "Barco", whose morning out in the fields taping interviews show on WOAI is a fav- with county agents, 4 -H Club mem- orite in San Antonio and bers, farmers and ranchers! He's had South Texas. Barclay is lots of advertiser success stories on also production manager his 6:t5 A.M. "WOAI Farm News ". for WOAI Radio with years of experience as announcer, actor and musician! NCS No. 2 SHOWS WOAI HAS MORE LISTENERS: AARON ALLEN MONTHLY, WEEKLY, DAILY Put a "getter" in his hands, and Aaron Allen WOAI HAS: immediately becomes a folk -singin' son -of -a -gun 248% MORE RADIO from Texas! the air, HOMES On Antonio he mixes a splendid selec- than San station #2 tion of Western recorded 197% MORE MONTHLY music with an occasional LISTENING HOMES song of his own. "Double than San Antonio station #2 184% A" is another example of MORE WEEKLY WOAI's VIP list -Vari- LISTENING HOMES ety In Personalities! than San Antonio station #2 203% MORE DAILY LISTENING HOMES than Son Antonio station #2 Count 50% counties -count all counties -count circulation in radio homes reached and, as usual, it takes BIG WOAI RADIO to cover BIG SOUTH TEXAS (and lots of BEST BUY bonus area, too)! EVER!

YOU CAN BUY 10 PRIME 1-MINUTE ANNOUNCEMENTS A WEEK FOR $170 san A nTon10

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BROADCASTING 1 E LECASIInG October 7, 1957 Page 67 PROGRAM SERVICES CONTINUED EDUCATION

Loesser alleges that copyrighted songs were ATAS Sets Writers Workshop performed by the station without authorization. Songs involved are "Guys and Dolls," A proposed Writers Workshop has been "Sue Me" and "A Woman in Love." given approval by the board of gov- Plaintiff is asking the U. S. District Court ernors of the New York chapter of the for the Middle District of Pennsylvania to Academy of Television Arts and Sciences. restrain WCMB from performing the songs The workshop is designed to develop new in the future and to award damages of $250 writers and writing techniques in television. for each unauthorized performance, together The plan calls for an original "student" with court costs and attorney fees. body of about 40, made up of writers either newly established in television or established in other writing fields who want to New PR Record Service Formed make the transition to dramatic writing in A new company, Recorded Communica- tv. There will be four seminar groups, to tions Inc., has been founded to apply broad- be conducted .by such tv writers as Paddy cast techniques to corporate public rela- Chayefsky, Rod Serling and Robert Alan tions. The firm initially will produce record- Arthur. ed conversations (on 33 rpm discs) with Boston U. Holds Tv top industry leaders, distribute them among Seminar stockholders and lower -echelon management "Television as a means of instruction" so that "we can bring into focus the 'face- will be emphasized during the First Inter- national Educational less men' who run America's great corpora- Television Seminar to be held Oct. 9 and 10 in Boston, under the tions." The founder -president is Arnold auspices of Boston U.'s School of Public a former with LIVE Michaelis. executive Colum- Relations & Communications, according to bia Records Div., CBS Inc. an announcement by President Harold C. PERSONALITIES The firm is headed by Mr. Michaelis, pub- Case and Dean Melvin Brodshaug of the lic relations executive William H. Baldwin university. and management engineer Eugene S. Talia- ferro. Joining Mr. Michaelis as vice presi- C -C for U. of Maryland dent in charge of production is Jerome M. The U. of Maryland board of regents Landay, a former WRCA -AM -TV New has appropriated $68,500 for a closed - York producer and more recently vice presi- circuit tv system for the university. The dent of Texanco Enterprises. system will be used to help alleviate a teacher shortage and to train students in television, it was reported. BMI, BMI Canada Plan Awards Broadcast Music Inc., New York, and KHJ Starts In- School Series BMI Canada Ltd., have announced the A radio series for in- school reception, sixth annual Student Composers, Radio Radio Ways to Learning, starts today Awards "to further the creation of concert (Monday) as a Monday- Friday, 9:15 -9:30 music." The awards total $13,500. Deadline a.m. program on KHJ Los Angeles, with is Feb. 15, 1958. Coca -Cola Bottling Co. of Los Angeles as sponsor. The programs, produced by the 'Tv Guide' Opens 50th Edition Los Angeles Board of Education, are aimed at all grades and Live personalities whom Tv Guide published its 50th regional edi- designed to stimulate interest in a wide variety of the people of Houston tion Saturday when the Scranton- Wilkes- subjects, rang- Barre, Pa., edition was split in two. The ing from music to civics. can see . .. and know and reach out and new 72 -page Binghamton edition covers ... EDUCATION touch as their friends programming in Binghamton, Elmira, Syra- SHORTS cuse, all New York, helps us to deliver a and Wilkes -Barre and Education Committee of Society of Motion Scranton. The warmer, more responsive Scranton- Wilkes -Barre edi- Picture & Tv Engineers, N. Y., is sponsoring market for the advertiser. tion, also 72 pages, covers eight counties in extracurricular course, "Use and Handling Pennsylvania. Both Houston's top TV editions headquarter in of Film in Television," at UCLA. Sessions the Brooks Building, Wilkes-Barre. personalities are "live" began Sept. 26 and will last for 17 weeks. on KTRK -TV. turn to PROGRAM Page 76 SERVICE SHORTS WCAU -TV Philadelphia and U. of Pennsyl- vania are offering Harry S. Goodman Productions, N. Y., re- specialized laboratory- ports it has acquired for syndication over classroom courses in field of communications. will receive 350 short segments (three to four minutes Students actual radio and each) of Allen Funt's comedy material pre- tv experience during weekly periods held at pared for disc jockey shows. WCAU -TV studios. They will write and produce original scripts and also meet station Sound Recording Inc., N. Y. (recording executive and department heads who will company for advertising, radio-tv and film give advice on broadcasting. industries), has been established at 550 Fifth College, N. Ave. Morton Schwartz is president of new Ithaca Ithaca, Y., plans to con- KIRK -TV company. struct and equip college radio-television CHANNEL 13 HOUSTON studio. Facilities will include classroom seat- Radio Gospel Fellowship, Denver, is offering 54 students, two radio studios, radio ing quarter -hour devotional broadcast, The control room, projector room for tv films, Quiet Time, to limited number of stations music library, news room, office for student without charge. Audition tape supplied upon crews and two faculty offices large enough request to Radio Gospel Fellowship, P. O. to accommodate small seminars and repair Box 72. Denver. shop.

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BROADCASTING TELECASTING October 7, 1957 Page 69 STATIONS AUTOMATION SPEEDS SPOT SALES Univac -created electronic brain expedites PGW's time -selling services

The electronic brain that uses the princi- converted space that formerly housed a used to the business. It will take another 30 ples of Univac is being put to work in the conference room and adjacent quarters. days before the last traces of the old, manual business of time selling. At Peters, Griffin, Why automation? As the representative routine of routing orders are wiped away. Woodward Inc.. automation has arrived. for 31 radio and 31 tv stations throughout Some phases of the former handling were Live executives, salesmen and secretaries the U. S., PGW's responsibilities for service preserved, mainly to take care of older sales greet the visitor at PGW's 18th floor offices are important and great. They apply equally for which it would have created unnecessary in the Postum Building at 250 Park Ave. in to advertisers and agencies that buy time confusion to apply the electronic brain. New York. This is as it always has been. on the stations. Speed, accuracy and compactness are the But in an air -conditioned office apart from Thus the emphasis at PGW is on contin- triple benefits that PGW expects will accrue the main stem. doors close off an electronic ual improvement of its servicing procedures to the benefit of all. For example: beehive. -hence, the electronic nerve center. It takes perhaps as much as a half -hour Behind these doors, an electronic system This electronic brain center is designed to on an average for a 15 -line availability sheet that stores information on programs, avail- provide fast and accurate service to agen- to be manually typed and prepared for use. abilities and rates for both radio and tv now cies, advertisers and stations. With the Rem- The tabulator prints 100 lines of availabili- is in use. The robot -like genius that does ington Rand machines, PGW now can ties per minute. these things was created after many months process requests for availabilities on both To become obsolete at PGW: the need of study by Remington Rand's Univac Div. spot radio and spot tv within hours, even to type, retype and copy the same informa- and the station representative [BT, Nov. minutes. These processes include schedules tion over and over again in the daily routine 19, 1956]. It employs the principles of Uni- cleared, offered, sold and confirmed. of the selling of time and confirming broad- vac, the electronic wizard that can calculate A new nerve center cannot be installed cast orders. a mathematical problem of astronomical and used instantly and exclusively, without The sale and servicing of national spot proportion or just as easily predict who will severing the other parts of the body. Thus, broadcasting schedules are simplified. This win an election. the PGW's electronic ]snit is becoming a re- helps both station and the buyer- agency At PGW, where the system has been oper- ality only after a long, agonizing "getting and advertiser. ating these past two weeks (after two months used to each other" period. It took two A timebuyer normally wants to close the of dry runs). the electronic brain center is years, from the time PGW began searching advertiser's budget as fast as he can once he called the Data Processing Department." for a system to D -Day when the system was has laid out the campaign market by market. Nucleus of this brain center is a group of first put to use. Before the premiere of the The quicker he obtains the confirmation of machines: the Wheeldex, interpreter, tabu- station representative's electronic system it a broadcast order, the faster the close -out of lator- summary punch, calculator, sorter, al- had two months of dry runs. the market involved. phabetical punch and collator. They repre- In the meantime, kinks are being straight- Complete and accurate records in sim- sent a value of approximately $17,500. ened out, people in the business are getting ple form will be there to check for prompt To make room for this automation, PGW used to the electronic brain, and it is getting reference on such life -blood matters in the radio -tv business as: broadcast availabilities, confirmation of broadcast orders, confirmation of schedule changes and statistics and data for management study and special reports. Invaluable by- product information will be available. From the untiring brain will come data on product categories: what's with automobiles? soaps? tire companies? ciga- rette firms? Who's buying what and at what frequency on PGW stations, comparisons of national advertisers on year -to-year, six - month, quarterly, monthly basis. The search for better service has been consistent at PGW. In 1949, the firm simplified forms and methods for transmitting accurate broadcast information. But this step soon was made obsolete by a burgeon- ing spot business and expectations for still greater volume in the future. Thus, in October 1955, Jones Scovern, vice president and treasurer at POW, began a study of each phase of the representative's operation in terms of time and work energy. His objective: to find a better mousetrap. His analysis pointed to this conclusion: a mechanized system could provide an answer to the improvements needed in the detailed procedures. Remington Rand engi- THE END PRODUCT of PGW's electronic brain center is this list of availabilities held by neers were called in to consult on the crea- President H. Preston Peters (see facing page for a larger view of the machine's products). tion of a system that would use the prin- Viewing the operation are Jones Scovern, vice president -treasurer, and Russel Woodward ciples of Univac. A first demonstration was (r), executive vice president. Other phases of PGW's electronic system are pictured on held in March 1956. Further revision and page 72. refinement were needed. Exactly a year ago, Page 70 October 7, 1957 BROADCASTING TELECASTING WHAT HE COULD BUY

JCMYFII3S, GRIIFFIN,w¡OODWARD, tNC. TELEVISION AYAILA3ILMES ,Ì/.(%,Q62 .7%irQ LMQfWF ZyRedIW/R/HMe DATE STATION CHANNEL AFFILIATION MO. DAY YR.

WTVJ MIAMI FLORIDA 4 C e 5 I 911 eis AGENCY SALESMAN MR FRANK S I L V E R N A I L . J HASKELL BBDO 383 MADISON AVENUE NEW YORK 17 N Y ACCOUNT.AMERICAN PRODUCT TOBACCO COMPANY HIT PARADE CIGARETTES MO. OAY I YR. MO. I OAY YR. L/F/ FILM PON/ANN ANN FROM 9:15:57 T"RU 12:14,571 CONTRACT YEAR TOTAL THIS CONTRACT YEAR FREQUENCY EARNED RATE CARD NO. RATE CARD NO. mo ANN 1105/57 13 1611 7

RETZ PRECEDING PROGRAM FOLLOWING PROGRAM T F TIME I ARATE CARO MO.

IN 4 STAR FEATURE TW TF 1125 CON CL P A C 11400 13 TAKE OFF PVT SECRETARY T 730 P M S B M 25000 13 WEST POINT DESTINY F 730 PMSB M 25 d00 13 J DURANTE JRAVE EAGLE S 730 P M S B M 25000 13 PVT T a SECRETARYTO TELL TRUTH 800 PMID M 125:0 O 13 800P I 12 5.00 13 B RAVER EAGLE ALE S T O R M 00- I 12 '00 1 O HENRY PL SSTUD PLAYH OU

THE PROBLEM: Frank Silvernail of BBDO wanted to buy put the question to the electronic brain system, and some spots for Hit Parade cigarettes on WTVJ (TV) this is what came out. For example, it showed that Miami. He wanted to know what time was available Mr. Silvernail could buy at 7:30 p.m. Tuesday between from Sept. 15 through Dec. 14. PGW salesman J. Haskell "Take Off" 'and "Private Secretary" for $250.

WHAT HE BOUGHT

1?Rl'r.RS, GRIFFIN, WOODWARD, INC. TELEVISION ARRAS ..Yad.b .,N6,ï,G,dw,r Station ,7lysrodwllR4iM CONFIRMATION BROADCAST ORDER

c mdsR Rm rtWTVJ MIAMI FLORIDA SALESMAN I6I<6p71 Aswm MR FRANK SILVE.RNAIL J HASKELL BBDO 333 MADISON AVENUE NEW YORK 17 N Y AMERICAN TOBACCO COMPANY HIT PARADE CIGARETTES IIOY so. IOAY YR. YO.I TM M ORDER 7 RENEWS. 54308 F I L ANN FROM 91R6p TRAU 120.4T57I UFOS M FaUMRI TmALTNMCONTMRrHII uno NO. RATE EIWRO METIIoo Y57 AS EARNED AN N `°MRASRIÓ5 / 5 7 117 1'64X I S -- Tin'1.y 1

I EARN= AMOUNT FIIOORAM r TINS I RATS TIMP. FRSCSDRO FROOR/JI FOLLPMMO s RATS, 13 200100 2600 00 ]EST I NY F 730 M BB U 25Ob0 WEST POINT lo o 800 3M I D M 125.130 13 lO0p0 1300 PVT SECRETARY TO TELL TRUTH 00 CLIMAX =L IMAX 800 PM 10 M 125pO 13 100100 1300 ONE 900 DM IO 12 5200 13 lOOtJO 1300 00 O HENRY PLYHS STUDIO 2600 00 MOM OF DECISN FRONTIER S 1030 DM 5B U 250100 13 200.00

THE SOLUTION: After Mr. Silvernail looked over the brain. The resulting "Television Confirmation Broad- availabilities, h'e placed the order with Mr. Haskell, cast Order" shows what he bought and what it cost who in turn relayed the information to the electronic him, all in one fast operation. STATIONS CONTINUED

revisions were completed and construction begun on specially -designed equipment. In the PGW- Remington I(and system, information stored for use in fulfilling requests includes: station call letters, cities, channel, power; station rates for every broadcast service offered by each radio or tv station; station programming to show available program periods, announcements, with adjacencies and other announcement combinations; buyers' names, the agencies, accounts, products and brand names; contract year details by accounts, products and type of service, and detailed rècords of services used -costs by products or product classifications, and services ordered for future broadcasting. This is the way the system works. A request for availabilities on a station represented by PGW is routed to the Data Proc- essing Dept. by the salesman. A "coordinator" (employe familiar with station programming, policies, rates and various steps in the equipment's operation) assembles the information required from the basic master reference stored in one of four Wheeldex machines. Punched cards show the station, ABOVE: This is the Wheeldex. Gertrude agency, buyer, account, product, type of Collins (back to camera) handles master broadcast service (program or announce- reference cards on which is stored all broad- ment) and variable data such as days of the cast information on PGW- represented sta- week, starting and ending dates, applicable tions. rates and the account's contract year. An "expediter" (one of the perjons handling the machines) processes the information through an interpreter (which automatically RIGHT: Operating the sorter is William J. interprets holes punched in cards, and prints Sloboda, PGW's chief accountant. Behind information on the face of the card), a him is the interpreter. The machines arrange sorter (which arranges cards into any de- punch cards in numerical or alphabetical sired numerical or alphabetical order) and order, interpret the card and the printed data a calculator (which automatically adds, sub- on the face. tracts, divides and multiplies). The finished product is returned to the salesman (PGW "Colonel ") who made the original request - this is a printed form in triplicate with com- BELOW: This view shows the alphabetical plete and accurate information. punch that accommodates variable or tempo- Once this system has set up availabilities, rary information by punching holes in cards, and PGW is 80% of the way toward con- (at left) the collator that assembles several sets firmation of the broadcast order. This is be- of cards into one set in numerical cause all assembled information is kept on sequence. Checking the file is Olga Slota. "active" cards. Once broadcast times have been selected and sale consummated, the issuance of a confirmation of broadcast order is rapid. A copy of the availabilities submitted to and selected by an advertiser or agency, is returned to the Data Process- ing Dept., and a new form with six copies, is processed. This includes the information assembled from the master but edited and made to conform with the actual schedule sold. Schedule changes are handled in the same way, that is, by reprocessing and printing a new form from information assembled previously. The electronic processing at PGW means machines. In addition to the descriptions already given, the tabulator -summary punch automatically adds, subtracts and produces totals and grand totals, an alphabetical punch is the automatic typewriter that accommo- sharp reduction in staff? a pruning of sales sure, but they will not replace anybody. dates variable or temporary information force? people with time on their hands? And, of course, the machines are (punches holes in cards) and the collator not Hardly, says Mr. Scovern, who notes the robots, they are stationary, they can't get assembles several sets of cards into one set big business of spot tv and spot radio is around to timebuyers' offices nor can in numerical sequence. they geared to handle many services and perform be fitted into attache cases as salesmen Will this complex of machines mean a many jobs. The machines may ease the pres- make the rounds of Madison Avenue. Page 72 October 7, 1957 BROADCASTING TELECASTING A Golden Autumn ...with AP news

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BROADCASTING TELECASTING October 7, 1957 Page 73 STATIONS CONTINUED as always ... New Orleans'

TWO southern governors, members of the committee appointed by the Southern Governors Conference to discuss the Little Rock situation with President Eisen- hower, were interviewed last Tuesday over NBC-TV within minutes after the President refused the "assurances" of Gov. Orval Faubus of Arkansas that peace would be maintained in Little Rock if federal troops were removed. L to r: News- * PROGRAMMING men Richard Harkness, David Brinkley and Frank McGee question Gov. Luther H. Hodges of North Carolina and Gov. Frank Clement of Tennessee. * PERSONALITIES DATELINES Newsworthy News Coverage by Radio and Tv LITTLE ROCK-All the radio and television the -street as well as official comment on the "Versatile" networks maintained their newsmen and Little Rock crisis. News Director Ed week to Larry McKinley camera crews in Little Rock last Chesnutt of KARK Little Rock provided continue coverage of the school integra- WLEE with "beeper" reports. 10 to 12 -noon were fed to various 4 pm to Sign OFF tion story. Pickups News Director Hugh Cherry of WSIX- regular network newscasts, and filmed TV Nashville flew to Arkansas to get on- coverage also was carried on news programs. the -scene films of the Little Rock crisis on CBS-TV canceled its regular The Last the morning that U. S. paratroopers arrived. Word show Sept. 29 and substituted a spe- He returned to Nashville in the evening cial Report on Integration, featuring four and the station aired the films on its early southern newspapermen belonging to the evening news shows. Southern Education Reporting Service. KWTV (TV) Oklahoma City last month was CBS newscaster Griffing Bancroft claimed to be the only local news medium "Sister" moderator during the discussion, which with a reporter and cameraman on -the- centered on the overall picture of integra- Bessie Griffin , scene in Little Rock fulltime. The station the South. 12 to 2 pm tion throughout reports it has presented film and phone Mutual's Reporter's Roundup program reports covering all the important events was devoted to a last Monday (7:35 -8 p.m.) there since the opening of schools on Sept. in the discussion of school integration 3. In addition, a special 15- minute docu- "Deacon" (D- South, with Rep. Adam Clayton Powell mentary study of events preceding and fed- Jack Willman N. Y.) as guest. He claimed both the leading up to President Eisenhower's action Faubus 8:30 to 10 am eral government and Gov. Orval in the crisis and his message to the people had mishandled the Little Rock situation. was presented by the station immediately will Today (Monday) the same program following CBS -TV's telecast of the message present Gov. LeRoy Collins of Florida, on Sept. 24. newly-elected chairman of the Conference Listeners of WCEF Parkersburg, W. Va., of Southern Governors, as guest. were the WFGA -TV Jacksonville, Fla., reports it given opportunity to hear on -the- spot interviews when the aired exclusive interviews with six of the station contacted KLVC Little Rock last month governors attending the Southern Gov- for telephone tape recordings covering the events there. `Groovy' emors' Conference in Sea Island, Ga., last month. Station newsmen also sent back They also heard reports of WCEF's at- Gus Lewis tempts to film from the scene of the conference and contact Gov. Faubus, Mayor Sign on to 8:30 issued hourly reports on the developments Mann, Principal Jess Mathews of Central 2 to 4 pm in connection with Little Rock. High School and Gen. Walker, commander 101st A former Cincinnati housewife who now of the Air Borne Div. is in Little Rock with her Air Force living CLEVELAND-Not missing any bets, WERE was contacted by WCPO Cincin- husband Cleveland got together a news staff large a result, the station received an nati, and as enough to assign a man to all candidates in report by telephone. The sta- on- the -spot the city's three -way mayoralty primary elec- WMRY tion says that in several instances, the young The woman was ahead of all the wire services. CLEAR Sepia Station A special 15- minute public opinion forum 1000 WATTS 600 KC. KCRATv on Little Rock and President Eisenhower SACRAMENTO, CASIFORNIA

New Orleans was presented last month by WLEE Rich- . the highest rated Mort Silverman -Exec. V. P. & Gen gr. mond, Va. To prepare for the broadcast, GilI.Perna, Inc. -Nall. Rep. the station reports it placed over 100 tele- CHANNEL phone calls to get reactions of the man -in- station in the West'

Page 74 October 7,. 1957 1311onucnstINo Irt.rc\.nvG tion Oct. 1, with enough left to cover poll headquarters and a suburban campaign. With direct lines to voting centers, WERE. was prepared to report an early wind -up which marked the landslide victory of in- Your job cumbent Mayor Anthony Celebrezze. For its trouble, WERE received an un- qualified testimonial from Ben C. Green, chairman of the Cuyahoga County Board and ours of Elections, who said, "While WERE has always done a good job of election reporting, it provided the most complete and thorough coverage of this year's primary election, with direct lines to the various We're in business to help to headquarters. WERE was the only station broadcasters -not take with a direct line to the Board of Elections." over. You'll never find an Allen Kander man WERE salesmen who had news experience arbitrar- were enlisted to augment news regulars for ily telling station owners how to run their affairs. the primary job. ST. LOUIS -While KXOK's Bob Shea was at home relaxing, he heard an explosion and But you can depend on an Allen Kander man for rushed to investigate. As a result, the station reports it was able to give a running news valued assistance when you want to make any change story of service and information to its audience during a $56,000 fire-explosion at the in your present interests or to enter the Radio -TV Imperial Refineries Corp. in Olivette, Mo., industry for the first time. That's our business. Mr. Shea phoned KXOK's newsroom and gave an account of the disaster for immediate broadcast, long before the local papers were on the street, KXOK says. We have all sizes of properties available across the WSAN Transmitter Shot At nation, but we don't catalog them into lists. We have Reuel Musselman, joint operator of WSAN Allentown, Pa., had a close brush many competent buyers looking for a special situation with a bullet Sept. 29 but escaped injury. He was filling in for a vacationing operator at to develop. Your property may well be what they're the WSAN transmitter when a bullet entered the window over his head at 1:50 a.m. waiting for. The shot was fired from a car which pulled away quickly afterward. Mr. Musselman said he thought his assailant intended only to frighten him. As to financing, we are always in touch with lending institutions and individual investors who are interested in solid situations.

Buyers and sellers meet under our type of operation with a feeling of mutual trust and respect. It's an at- mosphere that leads to the best results in the quickest time.

WITH FCC approval of the merger of ALLEN KANDER AND COMPANY Transcontinent Television Corp. and Negotiators for the Purchase and Sale the WGR Corp. out of the way [Bel', Sept. 30], Paul A. Schoellkopf Jr. (1), of Radio and Television Stations Transcontinent's chairman of the board, and George Goodyear, WGR chairman, shake on the deal. Mr. WASHINGTON NEW YORK CHICAGO Goodyear will be elected to the Trans - continent board under terms of the 1625 Eye St., N.W. 60 East 42nd St. 35 East Wacker Dr. agreement, which involved a con- NAtional 8-1990 MUrray Hill 7.4242 RAndolph 6-6760 sideration "in excess of $5 million." Transcontinent stations are WROC- TV Rochester, WGR -AM -TV Buffalo, both N. Y., and 50% of WSVA-AM-

FM-TV Harrisonburg, Va. .

BROADCASTING TELECASTING October 7, 1957 Page 75 STATIONS CONTINUED

Pulse Attention to Promotions general manager of the station, said the Draws Beefs From Some Outlets change was designed to afford a stronger signal and will particularly benefit tv homes By attempting to show in its ratings which in its fringe area. He reported WNDU -TV local radio stations conducted special listener reception now extends to within a radius of promotions during the rating week, it ap- 62 miles of South Bend and includes 15 pears that the Pulse Inc. has a "hot potato" counties in Indiana and Michigan as a re- on its hands: Some 15 -20 radio stations in sult of the channel switch. The uhf outlet highly competitive markets have complained is a primary NBC -TV affiliate, starting op- about the procedure the research organiza- eration in July 1955. tion uses in ascertaining the information. firm Pulse is understood to be the only Burbach to Retire in St. Louis; which attempts to show this information. The difficulty seems to lie in the fact that Grams to Succeed at KSD -AM -TV stations using special promotions don't like George M. Burbach, general manager of to talk about it when questioned. KSD -AM -TV St. Louis and one of the na- The displeasure felt by some stations tion's pioneer broadcasters, last week an- was summed up in sharp terms by Charles nounced his retirement effective Jan. 1. W. Balthrope, president of Radio KITE Harold Grams, program director of the sta- Inc., owner of KITE San Antonio. Mr. tions, will succeed him. Balthrope advised Dr. Sydney Roslow, presi- Mr. Burbach was instrumental in setting dent of Pulse, that KITE would not provide up the St. Louis Post -Dispatch radio station information on "special promotiohal efforts" in 1922 and was placed in charge of its undertaken by KITE. Mr. Balthrope added: LIVE "Why don't you report what's being done during the survey period instead of asking the offending stations to give you a double - talk answer or a virgin -like `no reply' ?" Dr. Roslow said it is his impression that Mr. Balthrope wants Pulse interviewers to report on the special promotions carried on by stations during rating periods. He claimed that it is not the function of the Pulse to "police" the stations because it is a rating organization. The Pulse, he said, has asked stations to indicate when special promotions -not including those usually carried on a regular basis -are launched during rating periods. If competing stations report to the MR. BURBACH MR. GRAMS Pulse that another outlet has conducted a special promotion, this information is car- program and business departments at that ried in the report but the accused station time. He became general manager in 1933, is given the opportunity to enter a dis- in addition to his duties as newspaper ad- claimer. vertising manager. In 1941 he gave up the Dr. Roslow said he has received similar newspaper position to devote full time to complaints from 15 -20 radio stations and broadcasting. Joining the newspaper 1913, Live local sports are observed they were all located in "fiercely in Mr. Bur- bach was elected to the Pulitzer Publishing exclusive on Houston's competitive markets." He defended his Co. board in 1922 and also has been secre- live . . . system as one that gives a timebuyer a more station tary of the firm Whether 'it's tournament accurate picture in a particular market as since 1940. He became interested in tv after watching a London golf, weekly wrestling, the buyer has another factor to consider demonstration in 1936. KSD-TV took the Little League baseball, in arriving at a decision. air Feb. 8, 1947, as "the first post -war or National AAU swim equipped tv station." championships ... only WACK Starts on 1420 Kc KTRK -TV covers for WACK Newark, N. Y., started broad- Bomb Scare Puts WDAS Houston the local casting last week on 1420 kc, according to Off Air sports spectacles that turn to an announcement by Bud Soya, general WDAS Philadelphia was reported off the interest them most ! ! ! Page 84 manager. The new station is on the air from air about 25 minutes Sept. 29 because of an 6 a.m. to sunset and features service from anonymous report that a bomb had been a remote studio in Canadaigua, N. Y. Of- planted in the building. Police got the tele- ficers are Dr. Joseph J. Kaufman, presi- phoned message shortly after 8 a.m. and dent; Dr. Donald A. Corgill, treasurer; combed the building for nearly a half -hour, David A. Kyle, secretary; Arthur Kyle and finding no explosives. A station spokesman Richard L. Sandefur, directors. The same connected the incident with race trouble. 9 group is associated in ownership of WNDR Negro programming represents the bulk of Syracuse, WPDM Pottsdam and WABY the WDAS schedule. Albany. Mr. Soya had been with WNDR KIRK -TV under the name Del Baxter since 1949. KNXT (TV) Sets Basics Course CHANNEL 13 HOUSTON To promote understanding of the tele- WNDU Makes Switch to Ch. 16 vision medium, KNXT (TV) Los Angeles WNDU -TV South Bend, Ind., officially is inviting agency and client representatives moved from ch. 46 to ch. 16 Sept 29, to a training course beginning in mid - claiming better reception by viewers October, according to Clark B. George, throughout its South Bend -Elkhart coverage general manager of the station. The course area. Bernard C. Barth, vice president and will comprise six sessions of two hours each, Page 76 October 7, 1957 BROADCASTING TELECASTING PLANNING A RADIO STATION ?

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BROADCASTING TECS^CASTiN(, r 7, 1957 í'.ipc 77 STATIONS CONTINUED

covering tv basics, selling, commercial use Tv Movies Popular in New York, and production. George Moskovics, man- Politz Media Study Indicates ager of television development for KNXT and the CBS Television Pacific Network, is Results of an Alfred Politz media study, working with Mr. George on the course, commissioned by WOR-TV New York, which is being offered free. show that in the New York area feature films on television not only are a major form of local programming but are watched by KTWO -TV Offers Advertisers "practically all viewers and are highly popu- 'On the Air' Research Service lar with people of all age, income, sex and KTWO -TV Casper, Wyo., has announced habitation brackets." a new "On the Air" research service for In announcing results of the survey to- advertisers to test brand awareness and day (Monday), Gordon Gray, executive vice viewer "playback" of commercials. The president and general manager of WOR-TV, system was developed for KTWO -TV by said the station underwrote the project be- Dr. Saul Ben -Zeev, formerly of the U. of cause "we wanted to get a study in depth, Chicago and now research director for not only of the scope of the audience for North Advertising, Chicago agency. movies on television but also the attitude of the public toward this form of entertain- 4 The on the air plan is offered free to ment." every who a unit of advertiser purchases The study, based on a 1,000 -person prob- LOOKING over the sale contract for 20 spot announcements per month at regu- ability sample conducted during the April 1- KRIZ Phoenix [BT, Sept. 30] are to The Meeker Co., lar rates, according 22 period in the New York area, also was (l to r) Howard M. Loeb, who is sell- Studies, sales representative for KTWO -TV. designed to ascertain the size and attitude ing the station for $230,000 to for- made at the of 20 spots, consist completion of the tv audience toward five leading mer U. S. Sen. Burton K. Wheeler of interviews with a random sample of 200 feature film presentations on New York (D- Mont.) and his sons, Richard B. According fo Dr. persons for each product. area tv stations. Mr. Gray claimed it was and John L. (the latter not shown). Ben -Zeev, the value of awareness and "play- the first such major tv study on a local basis. The transaction, subject to FCC ap- when back" data increases sharply public Among the findings in the Politz study proval, involved nearly $500,000, reaction can be traced regularly over a are: according to Mr. Loeb, who retains period of time. Almost everyone watches movies on P', the balance of interest in the property. Burt Harris, president of KTWO-TV, encompassing 88.3% of all area viewers KRIZ operates on 1230 kc with stated a belief that the on the air research over 11 years of age (10,089,000 viewers). 250 w. plan is the first such to be offered adver- During a four -week period, 90% of tisers as a regular part of a spot'announce- the viewers (9,130,000) watch movies on tv. ment package. In comparison with other types of tv programs, 75.6% find feature films as en joyable or more enjoyable than other tv pro grams. Specifically, 39.4% found them more enjoyable than other tv shows; 36.2% equally enjoyable and 18.1% less enjoyable. COLUMBUS DISCOVERED AMERICA. In terms of frequency viewing, 59.7% (5,454,000 viewers) watched frequently (several times a week); 19.2% (1,755,000 "Jaxie" Discovered The viewers) watched regularly (about once a week) and 21.1% (1,921,000 viewers) -4. d///-' Great $11/2 Billion watched occasionally (less than once a week). iil(/ The scheduling of late-evening movies A is Ip on tv most convenient on nights preceding Florida - Georgia a non -work day: only 34.6% said viewing would be convenient on Monday, Tuesday. Television Wednesday and Thursday with the figure Market! rising to 49.8% on Friday, 47.9% on Satur- day and dropping to 30.1% on Sunday. With respect to early- evening movie programs, Basic NBC Affiliation only 30% said it would be convenient to watch at that time. Represented by The results of the study have been incorporated into a presentation claiming top Peters, Griffin, ranking for the station's Million Dollar Movie. It will be shown to New York Woodward, Inc. agency executives on Oct. 15 -17 at the Hotel Delmonico. ds I I V fl l l 81111111111111 SHIP THE Go°D CHANNEL IZ Franco Joins Forjoe Rep Firms Carlos Franco, head of Carlos Franco ortiiiiiftnr Assoc., is joining Forjoe & Co. and Forjoe- TV Inc., New York, station representatives, as executive vice president. Mr. Franco, prior to forming his own firm, had been with Jacksonville, Norman, Craig & Kummel, sales manager of Crosley Corp., radio -tv director of William Florida Weintraub agency and for 14 years was wW °Channe 12 media director of Young & Rubicam, New York. Page 78 October 7, 1957 BROADCASTING TELECASTING &1ccec 1rmula ínsouthwestem Pennsylvania =AG = SCLUN 11:-:A4:140.40.

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SERVING MILLIONS FROM \1- ATOP THE ALLEGHENIES r *Nielson Coverage Services- Report No. 2 (monthly coverage statistics)

Get the whole story from your KATZ man. JOHNSTOWN CHANNEL 6

BROADCASTING TELECASTING October 7, 1957 Page 79 STATIONS CONTINUED GOVERNMENT

CANON 351/2 FTC MONITORING BEARS FRUIT Federal KOOL -TV Phoenix ran afoul of "an The Trade Commission's radio -tv ican Chicle and Whitehall cases, had al- monitoring unit extension" of Canon 35 in attempting took center stage at the lowed the isolated spots to be shown at the agency last week film coverage of the installation of a as two of the unit's first Rolaids hearing Monday. new state supreme court justice late cases alleging false advertising went into In Philadelphia, FTC counsel, Morton hearing. last month. The station's Ralph First arguments in the government's Nesmith called in Dr. Richard Smith, Phil- case against Whitehall and American Painter, assuming that the Canon 35 Chicle adelphia rheumatology specialist, and Dr. were ban on broadcast coverage in Arizona commercials heard. Joseph Lee Hollander, head of the arthritis Whitehall courtrooms pertained to actual legal Pharmacal Co. (InfraRub and clinic of the University Hospital of the U. of proceedings only, set up his cameras. Heet), New York City, was in the first group Pennsylvania, to describe laboratory tests on But, according to KOOL -TV, Chief of complaints developed by the year-old Heet and InfraRub. The FTC complaint Justice Levi Udall came on the scene unit. These were the three actions citing challenges Whitehall claims regarding dura- and with a wave of his hand banished muscle rub products last spring [BT, April tion and extent of relief provided by the 1] against Whitehall, Mentholatum Co. and the cameras during the actual swear- preparations. Mr. Nesmith expected to con- ing-in. KOOL -TV got its pictures, Omega Chemical Co. The last two have yet clude his case Friday. Whitehall's rebuttal is however, when Mr. Painter prevailed to answer the federal charges. not yet scheduled but probably will not be- on the principals to re -enact the cere- American Chicle Co. (Rolaids), Long Is- gin for several weeks. mony later. land City, N. Y., was the target of the first The Rolaids action, off to an all -day start action by the unit to be concerned solely last Monday, was scheduled to resume today with television commercials [BT, May 20]. with the probability that the government WSBA -TV York, Pa., appoints Jack Masla Proceedings promise to be drawn out but would call expert witnesses to testify on & Co., N. Y. are assuming some of the showmanship ele- Rolaid copy points. ments of the electronic medium itself. The Before the film showing last week, FTC REPRESENTATIVE SHORTS government has set up a screen and projec- lawyer Daniel J. Murphy called two outside Blair Television Assoc. moves from current tor in the hearing chambers and is showing witnesses, Jane Smith, traffic manager of offices at 422 Madison Ave., N. Y., to 415 film commercials as key evidence. WTTG (TV) Washington with program logs Madison Ave., effective Oct. 15. Telephone: Counsel for Whitehall and American to show programming of Rolaids' spots, and Plaza 1 -1922. Chicle are protesting the "courtroom" show- Professor James N. Mosel of George Wash- ings on the ground that conditions are so ington U., advertising psychologist, to testify STATION SHORT different from the circumstances of ordinary on the commercials' "meaning" to the con- WRCA New York reports 40% increase in tv viewing as to give an erroneous impres- sumer. The government, in its complaint, local billings and 30% gain in combined sion, constituting "gross distortion and mis- cited Rolaids' use of a white -coated per- local and spot sales billings for first nine emphasis." This point is considered vital in former in its doctor -dramatization (so iden- months of year over same period last year. the still new field of tv ad regulation. tified on the air) spot and its depiction of a Vincent A. Kleinfeld, lawyer for White- tattered napkin that could have been burned hall, stated that he had no objection to the through by stomach acid. government's showing a complete program After hearings have been concluded in sponsored by the firm but called it "fan- the Whitehall and Rolaids proceedings, in- tastic" to take a minute or 30- second com- itial decisions by Examiner Poindexter will mercial out of context and show it in the go to the full commission for final action. "naked" hearing room. The test of a com- Respondents may appeal unfavorable rul- Good mercial message, he said, is the total effect ings in courts. ,/V on the consumer. The effect of a one -minue spot, surrounded by program material and FCC Denies WSUN -TV Request digging for seen at home on a 21 -inch screen cannot be To Ch. 10 judged fairly by a hearing examiner looking Operate on Area's sponsors, too! at an isolated commercial film on the hear- The FCC last Wednesday denied a re- ing room screen. quest by ch. 38 WSUN -TV St. Petersburg, Fla. (owned Elton Britt, once prospector for American Chiclé s attorney, H. Thomas by the City of St. Petersburg), uranium, wrote and recorded for Austern, in objecting to the government film that it be authorized to operate on ch. 10, RCA -Victor the first country and presentation, suggested simulating a tv re- which was assigned to New Port Richey western song ever to sell over a mil- ceiver screen. His objections to the showing (near St. Petersburg), Fla., last May [BT, lion records. His records have sold 12 million plus. Britt is now finding were overruled by the hearing examiner, June 3]. better diggings on WMAL-TV's and Rolaid film spots on the motion picture WSUN -TV has not "demonstrated that "Town and Country Time" ... 2:30- screen climaxed the first day's hearing last public interest would be served by its opera- 3:00 p.m. Monday through Friday Monday. In his protest to the move, Mr. tion on ch. I0," the Commission ruled in .. produced by Connie B. Gay, and birthplace of Jimmie Dean, Patsy Austern said, that "to project a 60- second denying the station's June 26 petition. Ob- Cline, and George Hamilton, 1V. segment - unrealistically and unfairly to jecting to WSUN -TV operation on ch. 10 With Britt, Roy Clark's band, top focus and to concentrate upon that isolated were Bay Area Telecasting Corp., Florida guest stars, this show digs gold for sponsors too. projection at a hearing - to view and to Gulfcoast Broadcasters Inc. and Suncoast hear what no television viewer sees and Cities Broadcasting Corp., all announced real live daytime hears under remotely comparable circum- applicants for the facility. Comrs. John C. programming stances - disassociated from anything that Doerfer and T. A. M. Craven dissented to 7 has gone before or is next to come to his the Commission's majority decision. attention on the television screen - would Ch. 7 WTVW (TV) Evansville, Ind., wmal-tv be so gross a distortion as to be false and which has been ordered to show cause why misleading in itself." WASHINGTON, D.C. it should not operate on ch. 31, had its Showing of Whitehall commercials was petition to dissolve the proceeding denied maximum power on channel 7 scheduled Friday in Washington, following by the Commission. Also denied were AN EVENING STAR STATION /a Tuesday and Wednesday sessions in Phila- WTVW petitions which would (1) assign Representedv bby H- R Television, IreInc. delphia. There was a strong likelihood of four vhf channels to Evansville and make Whitehall's objection to the showing being Louisville, all uhf and (2) retain ch. 7 in overruled since FTC Hearing Examiner Evansville and make Louisville a three -vhf John B. Poindexter, assigned to both Amer- market by shifting ch. 6 from Indianapolis Page 80 October 7, 1957 BROADCASTING TELECASTING

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WWJAM and FM RADIO IBIQ WWJ-TV The World's First Radio Station affiliates Michigan's First Television Station

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BROADCASTING TELECASTING October 7, 1957 Page 81 GOVERNMENT cotrratu®

and ch. 4 from Bloomington, Ind., to exploratory and specific staff research there Indianapolis. as it applied to the overall hearing. So did In denying the WTVW petitions, the Rodney D. Chipp, systems engineering man- FCC ordered a hearing to determine wheth- ager of Federal Telecommunications Labora- WI1: i T. i er the public interest would be served by tories, who mentioned certain company de- 1 /t . 1 1 .r} WTVW's operation on ch. 31 in lieu of velopments in the microwave field. \i,..i/ ¡' . e. `. /t. .f Y' :'% : r' ch. 7, which was reallocated to Louisville. EIA's presentation, which consisted of t. :+ Comm. Doerfer and Richard A. Mack nearly 100 pages of direct testimony and .` .0.----4..)...... ' \r"'_{.. dissented. 50 pages of exhibits, included other wit- s` ' `t In a third allocations proceeding, the nesses, and was guided by the group's gen- + j... Commission denied eral counsel, William L. Reynolds. All seven J a request, filed by ch. ÿ l : 8 WAGM -TV Presque Isle, Me., for re- of the commissioners were present at various ..._.., consideration of its June 6 order assigning times during the hearing. f.'. RED ch. 10 to Presque Isle. Comr. Frederick :+:, : L'::::; W. Ford abstained from voting in all three ...... ,. cases. Celler: Hill Will Act

ì ,...... , HOT ' t R'. If FCC Okays Pay Tv ,.. .- :y `. A';;._,.;.4 . i ` .,f Eased Rules Urged "Let FCC go ahead with authorization of »..;.: v... {{. . t' :f' .. r. For Private Relays pay-tv and it will get its knuckles cracked," Rep. Emanuel Celler (D -N. Y.) said Tues- ; /6;4 1!1.2.. A'...... 4 ti One of the final witnesses at the FCC day in New York before the Assn. of Ad- . , _ + . : ,,, + ' ' ! hearing on uses of the spectrum above 890 vertising Men and Women. His warning mc, which resumed last week, told the Com- came during a debate with James M. Landis, mission it should not withhold approval for general attorney for Skiatron Inc., one of IN private microwave systems just because several pay -tv proponents. ROANOKE! common carrier services are available. He FCC has said it will accept toll television also demanded a free choice for those con- applications starting next March but didn't cerned. promise it would approve any of them, These statements came from Daniel E. although its notice said a limited three -year hot new ratings! Noble, executive vice president of Motorola test is under consideration [BT, Sept. 23]. Inc., and one of eight witnesses speaking in Rep. Celler assured his audience a congres- 1st IN 20 OUT OF 28 behalf of the Electronic Industries Assn. sional hearing on pay -tv will evolve. Chair- m TO MIDNITE QUARTER HOURS, 5 p (formerly RETMA). man of the House 38 %) He also said EIA "be- Judiciary Committee and (average share of audience lieves that there should be no sharing be- the Antitrust Subcommittee, the congress- 2nd FROM 5:30 a m TO 5 p m tween common carriers and private users in man is author of a bill (HR 586) which the frequency bands above 890 mc." He would outlaw pay -tv...... e called on the Commission to adopt separate Rep. Celler said FCC's power to author- and special rules to govern private use of ize pay -tv in any form "is dubious at best." microwaves. He believes such a rulemaking He said the framers of the Communications hot new 4 will result in administrative ease and con- Act never intended the public airways to be venience for the Commission. used in the manner contemplated by the The hearing on possible space squeezes in toll proponents and pointed out that the act program ideas! this part of the spectrum went on most of does not expressly allow such a system. He last summer and included representative also cautioned that Congress ultimately can testimony from almost every kind of user be expected to establish regulation of the from law enforcement agencies to broad- close -circuit pay -tv systems in some form casters and even those seeking a portion as they grow to incorporate aspects of in- ideas of the spectrum for flight control of model terstate commerce either in lines or pro- hot new planes. grams [CLOSED CIRCUIT, Sept. 30]. Rep. Samuel R. McConoughey, a General Celler also predicted state and other local Electric Co. engineer for microwave product public service commissions will get involved in merchandisin planning, told the Commission that the in the regulation of closed- circuit systems. supply of spectrum space "greatly exceeds Mr. Landis wondered why there is so the anticipated demand." He based his con- much bureaucratic shouting about federal For the rest of the sizzling story, clusion on ETA's proposed "keyhole plan" regulation of a medium that hasn't even been brought into being call Burn -Smith Co. which calls for the use of highly directional- yet. "It's like stifling ized antennas. EIA officials believe this the baby before it's born," he contended. or Burt Levine (collect) equipment will reduce interference consid- Mr. Landis said toll -tv wants only the op- erably and permit many more stations to portunity to use frequencies not now em- operate in a given area. ployed, and hence would be adding to the the hot buy Mr. McConoughey added that "improved broadcasting economy, not detracting. In the technical capabilities ... during the next 10 process, viewers would have the free demo- to 20 years ... may well permit channel cratic choice of paying to get new pro- splitting, thus doubling the supply of fre- grams not now available to them. quencies." The Skiatron representative said the net- Another EIA witness, B. Frederick works naturally are opposed to pay -tv be- Wheeler; manager of microwave communi- cause they now enjoy a "beautiful captive cations engineering at RCA, dealt with audience." He said, "Television is too im- WR common engineering standards for point -to- portant to be restricted by any such selfish point equipment. He noted that "different ideas as that and people who want to pay ROANOKE VIRGINIA systems show less actual difference than for a program ought to be able to get it." Burt Levine, President indicated." He said the tv industry today is "chained" Elmer D. McArthur, manager of high by its advertising financial base. frequency electronic research at the General Rep. Celler said "the lure of the buck" 1240 on your dial Electric Research Laboratories. cited both exists in toll -tv too and program content P:,gc 82 0c-to/Tr .-, ;_ BROADCASTING TELECASTING There has been excitement this summer...

about the new management at PRINTERS' INK. Advertising and media men have been asking what will "they" do with (or to) this bible of the industry?

Until now we've kept our mouths shut. As many of you know, we have been listening...to the PI staff, to readers, to advertisers, to hundreds of industry leaders the country over who have known and loved PI through many of its 69 years of service.

In the last two weeks, you've seen our first answer to the question --a new format which incorporates many of the new features you asked for:

more significant news in a fast- reading front of the book section a stepped -up pace throughout for those who read as they run increased departmentalization to guide you to your special interests.

More than ever, the new PRINTERS' INK will be published for you --the men who move products to their publics through research, advertising, sales promotion, selling and merchandising. We have added to the existing staff and drawn in some of our own specialists to broaden its coverage.

Your enthusiastic response to these first new issues has been gratifying. But this is only a beginning.

The years immediately ahead will see a doubling of present marketing and advertising activity. We recognize our responsibility in this period of growth and it is our firm intent to maintain and strengthen PRINTERS' INK's position as spokesman for the industry by keeping it always a step ahead.

This will be an exciting period and PI will reflect that excitement. The magazine which pioneered for the ABC, for the Better Business Bureau, for a code of advertising ethics will pioneer the yet unexplored areas of marketing.

Cordially,

William E. Barlow President, VISION Incorporated

BROADCASTING TELECASTING October 7, 1957 Page 83 GOVERNMENT CONTINUED

ultimately ( "though not at first, of course ") WMUR -TV Must Compete for Ch. 9 would degrade to the "deadly sameness and With Applicant for Expired License staleness" that exists in free tv today. He said the "terrific profit potential" would Ch. 9 WMUR -TV Manchester, N. H., drive networks and stations into the pay -tv must win out over a competing applicant field. "The free programs are bad enough for the same facility before its expired now," he said, adding, "Just think what license will be renewed, the FCC ruled last would be left." week. The application of Radio Voice of New Hampshire Inc., licensee of WMUR- WJMR -TV Makes Ch. 12 Debut TV, for license renewal and an application As Commission Denies Protests by Tv for New Hampshire Inc. for ch. 9 were set for comparative hearing. Ch. 20 WJMR -TV New Orleans last Tv for New Hampshire applied for ch. Monday began simultaneous operation on 9 last winter [BT, March 41 at the time ch. 12, the same day the FCC authorized Storer Broadcasting Co. had an outstand- the dual operation to compare uhf and vhf ing application for approval of the pur- signals. At the same time, the Commission chase of WMUR -TV and its move closer denied requests by KWTV (TV) Oklahoma to Boston. Such a move would deprive City and ch. 12 WJTV (TV) Jackson, Miss., Manchester of a local tv service, Tv for to dismiss or designate for hearing WJMR- New Hampshire claimed in filing its appli- TV's application. cation and making a counter- proposal to Authority for the uhf station to begin purchase the station. Storer since has drop- experimental operation on ch. 12 came on ped plans to purchase WMUR -TV. a Commission circular vote, which also Under Commission rules, when a station's LIVE granted modification of WJMR -TV's con- license expires, another individual or group struction permit, with Comrs. John C. Doer - may apply for the same facility. WMUR- REPORTING fer, Rosel H. Hyde, Robert T. Bartley and TV's license expired April I. T. A. M. Craven participating. The FCC said that, after "carefully considering" the Whan -Ludy Group Buys KWFT; raised in matters the KWTV and WJTV KLYN Sale Approved by FCC protests, "they do not constitute an adequate basis for designating for hearing or Kenyon Brown, multiple station owner, dismissing Supreme's [WJMR -TV] applica- last week asked FCC permission to sell tion." KWFT Wichita Falls, Tex., for $300,000 In answer to a charge that WJMR -TV has and was granted Commission approval of increased its rates as a result of its vhf op- the sale of KLYN Amarillo for $76,000. eration, the FCC stated that George A. Both sales, according to Mr. Brown, were Mayoral, Supreme Broadcasting Co. vice prompted by a wish to devote more time to president, told the Commission that Rate management of KCOP (TV) Los Angeles, Card No. 5 has been effective since March 1, which he is buying with three others. seven weeks prior to Supreme's application KWFT (620 kc, 5 kw) goes to North for use of ch. 12. This rate ($600 per hour) Texas Radio Inc., also Wichita Falls. The "has remained unchanged and will remain newly formed corporation is owned by F. L. unchanged" during the period of experi- and Geraldeane J. When, co- owners of mental operation on ch. 12, Mr. Mayoral 74.17% of thé stock; Ben Ludy, 9.11 %, stated. and others. The firm's balance sheet, as of The "live" news beat of In view of these statements, the FCC Sept. 20, showed total assets of $115,000, our news and weather stated it is of the `opinion that your charges with projected total assets of $340,000. The reporters stretches a that Supreme has increased its rate because Whans own 77.53% of KCNY San Marcos, hundred miles in all of the proposed vhf operation are un- Tex. Mr. Ludy, who for 24 years headed directions from top founded." WIBW -AM -TV Topeka, Kan., becomes Newsedicaster The Commission also ruled that the modi- vice president -general manager of KWFT, Ray Conaway's desk. fication granted to WJMR-TV will reduce upon FCC approval of the transfer. From the local police the possibility of harmful interference to KLYN (940 kc, 1 kw) went to E. Boyd blotter to the maelstrom WJTV. New Orleans and Jackson are ap- Whitney and Arthur L. Nichols [BT, July "eye" of Hurricane Audrey proximately 160 miles apart, substantially 8]. Mr. Whitney is co-owner of KLOS Albu- ... we cover the news short of the 190 -mile separation required querque, N. Mex. that affects Houston turn to for co- channel stations. A fortnight ago, These transactions will leave Mr. Brown most ... the local news. Page 88 the Commission granted WJTV a hearing with 22.15% of KGLC Miami, Okla., 50% to determine whether the necessary modifi- of KANS Wichita, Kans., and KBYE Okla- cation of its permit would be in the public homa City, and 25% of KCOP, whose interest [BT, Sept. 23]. ownership (pending FCC approval of the sta- KWTV and WJMR -TV both are appli- tion's sale by Copley Press) he shares 9_ cants for regular commercial equally with film star Harry operation L. (Bing) on ch. 12, assigned to New Orleans last Crosby Jr., George L. Coleman and Joseph February [BST, March 4]. WJMR -TV was A. Thomas. The same four last summer sold granted experimental use of the channel KFEQ -AM -TV St. Louis for almost $1 mil- last June and first applied for program test lion [BT, Aug. 26] to the Fine family KTRK-TV authority Aug. 30. This was denied by the (Jesse, Oscar, Isadore and others) who oper- CHANNEL 13 HOUSTON FCC because WJMR-TV had not completed ate an Indiana theatre chain. construction of the experimental station Another FCC -approved sale was WTMC [BT, Sept. 16]. The New Orleans station Ocala, Fla. (1290 kc, 5 kw), from John subsequently filed a modification request, H. Perry Jr. to Ray Herbert Gunckel for and last week's action granted this applica- $150,000. Mr. Gunckel received FCC ap- tion and gave the station permission to go on proval last month for the sale of 60% of the air on ch. 12. WABR Orlando to James Sawyer. Page 84 October 7, 1957 BROADCASTING TELECASTING WORK AT TWICE THE DISTANCE WITH NO LOSS F PRESENCE gierefec

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BROADCASTING TELECASTING October 7, 1957 Page 85 PROGRAMS & PROMOTIONS

Fan Mail From a First Lady dition to the "Studio 55" promotion, the station is on an "all good music" campaign, Joseph N. LaFreniere, coordinating sta- omitting rock and roll in "accordance with tion manager for the Concert Network Inc., the results of a city wide survey." received an extra special piece of fan mail last week. The letter read: "My dear Mr. LaFreniere, WHK Uses Buses in Campaign "Before leaving Newport, I want to thank WHK Cleveland, Ohio, as part of its cur- you for your kindness in providing the rent saturation promotion campaign, has President and me with some of our favorite scheduled transit car cards in 30 local music over station WXCN Providence. I buses for a three -week period, according to was highly complimented to have you dedi- its representative, NBC Spot Sales. In addi- cate the programs to me and deeply ap- tion, exterior cards publicizing NBC's "Hot- preciate your thought. line" news coverage will be carried on the "The President and I have greatly enjoyed buses. The station has contracted with the our stay in your charming community and Cleveland Transit System for exterior cards TEL ION the rest and relaxation we have found here. on 800 buses every fourth week for 52 weeks. "My husband joins me in sending you The promotion reportedly is part of a six- our very best wishes." month, $50,000 campaign during which The signature: Mamie Dowd Eisenhower. funds are being allotted to newspaper adver- Occasion for the letter: The Rhode Island tising as well as bus cards. and Connecticut stations of the Concert This month, WMAZ Radio cele- Network (WXCN Providence and WCYN KSON Serves Peaches, Cream brates its 35th anniversary. On Sep- Hartford) produced a nightly Serenade for tember 27 just past, WMAZ -TV began a First Lady, dedicated to Mrs. Eisenhower To promote KSON San Diego, Calif., its fifth year on the air. during the first family's vacation at New- and emphasize its new policies, the new port, R. I. Selections for the program were owners, Broadmoor Broadcasting Corp., had Such longevity would mean little based on a letter from Presidential press four bathing beauties visit local agency ex- until you consider the 36 PLUS 5 secretary James Hagerty listing the Eisen - ecutives and serve peaches and cream to years of community service, and 35 hower's favorite music. them. PLUS 6 years of real selling ability. WGR's 'Studio 55' Girls 'Look Sweeter in Sweater' WMAZ Radio and WMAZ -TV rank first in the hearts of Middle Georgians, "Studio 55," mobile unit of WGR Buffalo, National Sweater Week was celebrated last N. Y., broadcasts from a different spot each month and both stations have substantial by WPEO Peoria, Ill., with a "You week and interest has been roused by its Look Sweeter in a Sweater" contest, during records of producing sales results. journey around town this summer. Sports which three girls in sweaters wandered Consider too: the combined circula- fans have been treated to play -by-play cov- around town until identified (with the words tion of WMAZ Radio plus WMAZ -TV erage of local events from the traveling "Are you one of the WPEO sweater-girls ? ") gives you greater coverage than the studio trailer and everywhere people have for a $100 prize. No clues were given to enjoyed seeing entire circulation of the two local how a remote broadcast is their appearance and it was eventually dis- handled and being able to talk informally closed the ages newspapers and the three other local that ranged from 12 to 27. with disc jockeys and sportscasters. In ad- Searchers were not aware that the girls all radio stations.

BUY BOTH . . . WMAZ RADIO and WMAZ-TV. Get the biggest circulation in Middle Georgia, and clinch the sales you require!

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MACON, GA. WHEN the Milwaukee Braves' National League lead dwindled to 21/2 games last month, WEMP disc jockeys decided that they wouldn't shave until the Braves had National Rep. clinched the race and as a result, the men were unshaven for eight days. Above (l to r), Chuck Phillips, Jim Lewis, Matt Prawdzik, Tom Shanahan, Joe Dorsey, Al AVERY -KNODEL, INC. Williams, Robb Thomas, Redd Hall and Bill Jones display their beards to barber Walter Hoffman who doesn't seem too happy about the whole affair.

Page 86 October 7, 1957 BROADCASTING TELECASTING Many -armed giant helps the railroads make their beds Stone ballast on roadbeds is packed firmly by ingenious machines such as this air - pressure tamper -helping to assure smooth rides for passengers and freight.

More Railroad Progress like this depends on adequate earnings

Isn't this common sense? America's railroads have spent more than twelve could make enough money to do more of these billion dollars since World War II to improve their things, for they are - by far - our most efficient service - with new equipment, better roadway, system of mass transportation. But their earning new operating techniques. power is hamstrung by outdated public policies These improvements are as important to America that favor competing forms of transportation. as to the railroads themselves. And the self- sustain- As a result, the railroads' earnings are reduced - ing railroads are ready to make many more - as and the nation loses some of the benefits of rail- fast as they can earn the money to pay for them. road progress. In your interest - in the interest of That's the hitch. Railroads just aren't earning every American family - railroads should be per- enough money these days to put into operation all mitted equal opportunity to earn an adequate return the improvements they have developed. Railroads on their investment. Isn't this common sense?

AMERICA MOVES AHEAD WITH THE RAILROADS YOUR BASIC TRANSPORTATION :\s>oc i;rtion of :\ mtrican Ha ilroads, \Vashington, D. C, Aft.

BROADCASTING TELECASTING October 7, 1957 Page 87 PROGRAMS & PROMOTIONS CONTINUED

wore lockets containing symbols that had to be matched with one another for positive identification.

'Willie Wonderful' Kits Supplied To help boost the sale of a new series of Willie Wonderful program segments (each 4 -7 minutes in length) and to aid stations in merchandising for sponsors, Wonderful Pro- ductions Inc., New York, is supplying complete kits of merchandise materials with each package sale. Kiddie banks, drinking cups and coloring books are typical items included in the package, providing stations with the means to start a promotion campaign immediately upon premiere. of the program. A series of 65 segments of Willie Wonderful have been on the market for five years and the new package includes an additional 130 segments.

Prudential's Tv Training Aids Prudential Insurance Co. of America, LIVE A in develop- which will begin sponsoring CBS-TV's new major advance the ment of mobile units was unveiled SPECIAL EVENTS Twentieth Century series Oct. 20 [BST, March 18], intends to make sure the dra- by KGEN, Tulare, Calif., at the Tu- matic history lessons contained in the series lare County Fair. Overwhelming in won't be lost on America's youngsters. It concept, KGEN's little red mobile has prepared "Tv Training Aids " -booklets wagon may have opened up a whole containing facts and bibliography about the new field of communication possi- topics covered on each and every show - bilities. Proof of the unit's outstanding which will be sent on request to teachers. performance under fire: KGEN's manager, Bob McVay The aids have been prepared by Dewitt D. (1), interviews Wise, division head of the Columbia Scho- Alfred Elliot, manager of the fair. Proof of the unit's flexibility: it did lastic Press Assn. Typical of the series is "Churchill -Man of the Century," which remote broadcasts from every point already has been placed in distribution for on the fairgrounds from Sept, 17 -22. the Oct. 20 premiere. The booklet includes Obviously a practical answer for cov- a comprehensive biography of the former ering those hard -to- get-to spots, the was British prime minister, a list of suggested unit engineered by Cecil Lynch, consultant classroom activities, a bibliography of sug- for KGEN. gested reading and a list of cities and stations carrying the CBS-TV program. Pru- performer Shorty Long in a promotiona dential's agency is Reach, McClinton & Co., "road show" for Quality Bakers. The bak- In Houston only N. Y. ing cooperative reportedly is spending more KTRK -TV covers those than $150,000 to promote the record. frequent special events WTAO Listeners Get Busy Signal "live ". Whether it's the CKGN-TV Marks City's 75th Year world championship According to the local telephone com- Houston Fat Stock Show pany's report, Request Time over WTAO CKGN -TV North Bay, Ont., celebrated Parade or the high style Pin Cambridge, Mass., completed 1,300 calls and the 75th birthday of that city with a two - Oak Charity Horse Show. 6,004 people calling in got the "busy" signal. hour live program on which announcers Only Houston's "live" The station is including the report in a cir- and guests wore costumes of 75 years ago. station shows special cular headed "Wowee! It's A Hit!" pointing Featured on the program were North Bay's events to Houstonians out that these 7,304 calls all came into seven oldest living married couples, oldest living - as they happen. turn to telephone lines in a two -hour period daily for former mayors and Indian chiefs. CKGN- Page 92 six days. TV staffers paraded through North Bay in costume on high wheel bicycles and in a Campaign Plugs 'Miss Sunbeam' horse and buggy. Quality Bakers of America, New York, in MBS Schedules More Music association with RCA Victor records, last week launched a nation -wide promotion Five music blocks have been set for campaign for RCA Victor's new release, MBS' music and news programming sched- 9- "Little Miss Sunbeam," sung by Eddy ules as a direct result of an affiliates' survey Arnold. The song was inspired by seven- conducted by programming director Harold year-old Donna Kay Erickson, who was M. Wagner. Beginning at 7:05 a.m., the 25- KTR K-T seen as Miss Sunbeam on The Ray Haney CHANNEL 13 HOUSTON Show over WRC -TV Washington last May. CLEAR Quality Bakers, which was a sponsor of the KCRA *V program for its Sunbeam bread, has long SACRAMENTO, CALIFORNIA used Miss Sunbeam as a trademark for that ... the highest rated product and the trademark picture will be used on the record jackets. Miss Erickson appears professionally with musical comedy station in the West CHANNEL Page 88 October 7, 1957 BROADCASTING TELECASTING TRUSCON help keep your DJ's on the air When the wind starts to whistle, there's one sure way to STEEL keep the air waves humming. Own a tower that won't let you down when the weather blows its top. Weather- tested Truscon Steel Towers provide the TOWERS dependability you need for day-in- day-out programing. This was proved by actual performance during east coast hurricanes, when not a single Truscon tower was reported damaged by the savage winds. Responsible for hundreds of successful installations the world over, our staff of highly skilled engineers can offer you unmatched experience in tower design and construction. They're equipped to produce exactly the tower you need- whether it be tall or small, guyed or self- supporting, STATION WFMJ -TV tapered or uniform -for AM, FM, TV or Microwave. Youngstown, Ohio For complete information on Truscon Steel Towers 1015 feet tall phone or write any Truscon district office. Or call us collect in Youngstown. Send coupon for literature.

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BROADCASTING TELECASTING October 7, 1997 Page 89 PROGRAMS & PROMOTIONS CONTINUED MANUFACTURING

Chicago Federal Court Dismisses radio and television, including all but color Zenith -RCA Patent Dispute Case tubes, until Jan. 1, 1963, and Zenith and LONG AND SHORT OF IT Western Electric, plus the Bell Systems, The long and short of WTVJ (TV) The Chicago District Court has formally will do likewise on common carrier com- dismissed its nine -year RCA patent Miami commercials for a local auto -Zenith munications equipment. case coincidentally with first to sales company is "the world's tallest the payment Attorneys have differed on what effect Zenith Radio Corp. and its subsidiary Rau - and the world's shortest man," with a this settlement would have on the future three -foot -high "midget" quoting car land Corp. under terms of the previously course of manufacturers' royalty payments prices and an eight -foot -two -inch announced settlement [BT, Sept. 23, 161. in general. "giant" describing trade -in deals. The antitrust patent dispute, in Chicago, involving original suits by RCA, General National Electronic Facilities Electric Co. and Westinghouse Electric Formed by Three Tower Concerns Corp. and a counter -suit by Zenith -Rauland minute groupings, which follow the on -the- seeking first $16,056,549 (treble damages) Three microwave and tower firms have hour and on- the -half -hour newscasts, will and later $61,750,305, was dismissed by consolidated to form National Electronic include, cheerful melodies (7:05 -10 a.m.); Judge Michael L. Igoe in federal court Facilities Inc., Dallas, it has been announced "easy- listening and women's favorites" Sept. 27. Presumably, the agreement had by William M. Taylor, president of the new (10:05 a.m:1:30 p.m.); country, western, been approved by the litigant companies. organization. spiritual and novelty tunes (1:35 -3 p.m.); At the same time a check for $1 million, National Electronic was formed by the nation's top 50 tunes (3:05 -7 p.m.) and the first of ten annual installments to amount Tower Contracting Co., Taylor Mainte- hi- fidelity and mood music (9:05 p.m. -12 to $10 million, was presented to Zenith nance Co. and Atlas Manufacturing Co. midnight). by RCA and other defendants, GE and The new organization headquarters at 2020 WE. The check was issued on the First Farrington St. in Dallas' Trinity industrial district. WLS Show Draws 211 Exhibitors National Bank of Chicago. Still not ascer- tained was the proportionate share of the Tower Contracting Co. has operated in A total of 211 commercial exhibitors, all $10 million settlement to be undertaken by 23 states over the past five years, erecting of them advertisers either with WLS Chicago each of the three defendants, along with microwave towers, radio towers, associated or its affiliated Prairie Farmer, displayed the the finer details of the agreement. buildings and antenna systems. Atlas Manu- latest in agricultural equipment and proced- It's already known RCA stands to recoup facturing Co., Greenville, Miss., has been ures at the fifth annual WLS-Prairie Farmer $2.8 to $4.7 million and Zenith Radio Corp. manufacturing all types of microwave and Farm Progress Show Sept. 25 -26 near Farm $1.7 to $2.1 million in satisfaction of their radio towers for five years. Mr. Taylor's City, Ill. More than 208,000 people visited respective patent claims through arbitra- firm during the past year has contracted for the two-day "World's Fair of Agriculture," tion machinery yet to be set up. maintenance of towers and other communi- breaking all previous attendance records. Under other terms of the agreement RCA cations components. National Electronic WLS originated several of its programs from and Zenith -Rauland and Zenith and GE Facilities offers electronics installation, engi- the farm site of Frank Simpson. each will exchange royalty -free licenses for neering, design, construction and maintenance, Mr. Taylor said. The firm will be international in scope. Brown Heads New RCA Unit Come hear and see Dr. George H. Brown, since last January chief engineer of the RCA commercial electronic products unit, has been appointed ASTOUNDING AUDIO chief engineer of the new industrial You are cordially invited to the Demonstration Suite electronic products organization into ELECTRONIC APPLICATIONS at the which the former unit has been integrated. A 23 -year HOTEL NEW YORKER veteran of RCA en- 34th Street & 8th Avenue, New York City gineering activities and a major con- during AUDIO ENGINEERING SOCIETY CONVENTION tributor to radio and tv broadcast October 7 -11, 1957: 1 -10 P.M. communications (particularly in an- DR. BROWN tenna designing AN AUDIORAMA` `AN AUDIO FAIR and uhf transmission), Dr. Brown will have the finest Professional and Hi -Fi Audio engineering responsibility for all RCA in- Equipment for dustrial equipment and systems including broadcast equipment. BROADCAST STUDIO LABORATORY and HOME RCA Announces 'Tube Savers' Tape Recorders, Turntables, Reverberation Units Economical optical and electro- magnetic Wow & Flutter Meters, Mikes, Headsets, Speakers, etc. by "tube saver" devices, reported to virtually eliminate life-reducing "burn-in" and "stick- REVOX EMT NAGRA SCHOMANDL BEYER & others ing" in image-orthicon pickup tubes in color and black- and -white television studio cameras, have been announced by RCA. The devices are an orbital wedge for color tv ADMISSION IS FREE studio cameras which operates on an optical principle to deflect the tv image in a slightly Electronic Applications, 150 E. 35 St., N. Y. 16 MU 5 -7824 orbital motion at the photocathode assembly and an orbiter for monochrome tv studio cameras. Each is available at $750. Page 90 October 7, 1957 BROADCASTING THLBCASTINO NOTICE TO EDITORS -This advertisement currently appears in The text may be used in regular health features, health columns leading national magazines. For more than 30 years, Metropolitan or health reports with or without credit to Metropolitan. The Life has sponsored similar messages on national health and safety. Company gladly makes this material available to editors as one Because of public interest in the subject matter of these advertise- phase of its public- service advertising in behalf of the nation's ments, Metropolitan offers all news editors (including radio news health and safety. editors), free use of the text of each advertisement in this series.

Can you always believe your eyes?

When watching teats of magic, you're almost inclined These eye examinations have an added value. They may to believe what your eyes seem to see. In another and far more lead to early diagnosis and control of diabetes, high blood important way, you can be misled by your eyes ... and not pressure and hardening of the arteries. Early warnings of know it. these diseases often appear on the retina -the vital "seeing" part For example, some eye disorders develop so slowly that of the eye -where blood vessels are clearly visible to the doctor. they are often not noticed in the beginning. In fact, the eyes Treatment for many eye diseases has been vastly improved may seem perfectly all right at the very time they are mislead- recently. The antibiotic drugs work wonders in many eye ing you. infections, and the new hormone compounds save sight in So, the best safeguard you can take is to have your eyes - some eyes which would be doomed without them. and those of each member of your family -examined period- Moreover, for Instance, glaucoma -blindness can be ically by specialists. avoided in most cases when diagnosed early and treated It Is particularly wise to have a child's eyes checked properly. Sight lost due to cataracts can be restored by sur- early in the pre- school years, before eye disorders can seriously gery in almost 90 percent of the cases. hamper personality development or interfere with educa- Delicate surgical operations have been perfected which may tional progress when he starts to school. Today, authorities restore vision in some cases where the retina has become estimate that about 9 million school children need some form detached. It is now possible, too, to restore vision in certain of eye care. kinds of cases by transplanting the cornea from good to Adults, especially after age 40, should have their eyes care- diseased eyes. fully examined at least every two years by an eye specialist. Medical progress in sight -saving is a great achieve- This is the surest way to guard against glaucoma and cataract, ment. However, good sight throughout life depends largely on the two major threats to the sight of older people. what you do to give your eyes the regular care they deserve.

Metropolitan Life Insurance Company (A MUTUAL COMPANY)

I MADISON AVENUE, NEW YORK IO, N. Y.

BROADCASTING 'TELECASTING October. 7, 1957 Page 91: BARROW REPORT continued from page 39

vhf assignments was explained along with wondered if undue attention is given by net- the possibilities of deintermixture. Any new works to protecting service areas of basic network would have to take away facilities stations. Network policies aren't uniform in from present networks to attain nationwide overshadowing cases, it was suggested. coverage, the report said, and existing sta- The report spoke sharply of networks' tion- network contracts further complicate preference granted their radio affiliates in the matter. Besides, advertisers were de- building tv station lists. "This preference was scribed as wanting substantial national cov- not coincidental, but reflected a conscious, erage and stations like to affiliate with strong considered policy by the networks," it was existing networks. stated. Some affiliations were held open for Economic factors include the high cost years, it was explained, while radio affiliates of AT &T's basic line and connection serv- waited for tv grants. The joining of radio ices, with an eight -hour daily service not and tv interests in the affiliation process much more expensive than one -hour service. "has not served to promote competition A potential network was described as en- among stations for network affiliation nor countering "similar diseconomies of scale among networks for affiliates," the report with respect to program costs per viewer." concluded. Profit figures were shown for the tv networks Again it was critical in the case of pref- and notation was made of the network claim erence granted by networks to multiple sta- that rate of return should be based on tion owners, a practice called `clearly con- talent and program commitments as well as trary" to FCC policies of promoting local tangible assets. ownership and diversification of ownership. Combined network profits (before taxes) This, too, was said to hinder competition LIVE of the three networks reached $35.5 million among stations for affiliation. Networks were in 1955, all but $0.5 million being NBC and said to have sought promises from prospec- CBS, it was shown in a table analyzing re- tive affiliates in a market with scarce facili- CHILDREN'S SHOWS turn on investment and equity. CBS' return ties to serve as the network's "primary" af- on network net assets was 44% in 1955, filiate and give the network the bulk of sta- NBC's 36%. tion clearances. The report said this was in The chapter found "slight" prospects of conflict with the Chain Broadcasting Rule a new national interconnected network but and recommended that the matter be re- greater prospect for specialized services such ferred to the Commission for action at NTA, Program Service and Sports Net- Several recommendations covering affilia- work. It called for encouragement of com- tion practices were reviewed pro and con by petition between network and national spot the report. These proposed to maintain the tv. present system, with networks largely free of regulatory supervision in their affiliation CHAPTER 5 Network Practices: Affiliation decisions; to require Commission direction of the affiliation process, or to rely on pub- ' After reviewing the history of network affiliations, the report found only 35 of the licity and the removal of unreasonable 457 tv stations were unaffiliated in mid - criteria (see text of committee's conclusions). 1956, with 22 of these in markets of more The report opposed extension of the pres- than three stations. Factors involved in affil- ent two-year affiliation contract maximum iation were reviewed, including the impor- period to three, five or more years. It held tance put on protection of service areas of that disaffiliation actions by networks should affiliates with the largest circulation. The be governed by criteria filed with the Com- Kitirik is the Pied Piper major- market outlets have a much lower mission and all affiliation or disaffiliation of Houston Town - cost -per- 1,000, it was shown. Networks were actions should be reported along with speci- "live" every day - described as trying to avoid duplicate cov- fic bases of such actions. warm and close to her erage, though exceptions were found. adoring audience. And The uhf problem was treated at length, CHAPTER 6 Network Practices: Option Time when Kitirik says "Buy the report noting that networks preferred Prohibition of network option time was Rainbo bread" Rainbo vhf to uhf outlets as the more economical recommended by the Network Study Staff, becomes Number One way to reach the largest audience. Inability which concluded that this practice forces in the market ! ! to get network affiliation or sufficient com- affiliates to broadcast network programs to turn to mercials, if affiliated, was an important fac- the detriment of other program sources. The Page 97 tor in limiting uhf growth, it was stated. report also concluded that option time prac- The trouble was blamed on FCC allocation tices bear a "substantial similarity" to the of two widely separated bands in different "block- booking" practices proscribed by the stages of technical and economic develop- Supreme Court in the 1948 Paramount ment, plus mixing of vhf and uhf in the case; that a "reasonable possibility" exists same markets. However, a footnote explains that a court would find option time to be that at the time the FCC had "very persua- a violation of the Sherman Antitrust Act. sive considerations" behind its action. The report cited the history of option Size of market is important in affiliation, time and the present FCC rules and network the report continued, describing NBC and contract forms on the practice. Then it set CBS program extension plans designed to forth the questions about option time as to KTRK-TV help affiliates in small markets. The fact its legality under antitrust laws, effect on CHANNEL 13 HOUSTON that sponsors are most concerned about the station programming freedom, effect on top 75 markets was mentioned and the need competition among networks, effect on com- for additional steps to help small- market petition among networks and non -network stations was stressed. program suppliers and station representa- Overshadowed markets, or those within tives and its "essentiality" to networking. range of larger -market stations, present an- Regarding network use of option time other difficult problem and the report to effect program clearances on stations, Page 92 October 7, 1957 BROADCASTING TELECASTING EVERETT SLOANE talks about "OFFICIAL DETECTIVE " new, action -packed TV series from (1.)."4.-NTA

So its action you want? Well, you'll get it in It's based on true material from "Official Detective" "Official Detective," the most blistering new TV Magazine, the Number One publication in the field. 1 series that ever blazed from a 21 -inch screen! 2 And (modestly), I act as host and narrator.

Result: Suspense. Excitement. A thrill a minute. Plus Today, phone, wire or write NTA today -for screen- all the craftsmanship you expect from Desilu, which ings of this power -packed new TV series. It's a lulu 3 tops even its own long list of previous winners. 4 -and I don't mean maybe, baby.

In a short time...SOLD IN OVER 70 MARKETS!

NATIONAL TELEFILM ASSOCIATES, INC. TODAY, PHONE, WIRE, WRITE: 60 West 55th Street, New York 19, N.Y. PLaza 7 -2100 BARROW REPORT CONTINUED

the report said conclusions must be based into "mechanical conduits for network programming considerably in non-option-time to a "considerable extent on judgment." It gramming." periods from 6-11 p.m. concluded that option time has "some" The report said it is unreasonable for The advent of better feature film also has effectiveness, but not because of active ex- networks to contend both that the high contributed to the reduction of syndicated ercise of the option by the network, the level of clearances for network programs tv film, the report said. network's desire to place programs in non- is due to the superior quality of these pro- The report felt station representatives are time pressure grams and that option time is essential to option preventing overt on in a dual role, benefiting from the network this point. It added that networks have network operation, since if network pro- programs which make it possible for the would other means, in the aggregate more effec- grams are superior no option time representatives to sell valuable adjacencies and if is tive -such as power to affiliate, must -buy be needed option time essential and announcements in or near the network then it must be because affiliates would list and others-of persuading affiliates to shows, but in direct competition with the accept network offerings. prefer to broadcast non-network programs networks in selling time on their clients sta- in time It expressed the The report submitted tables (drawn from option periods. tions to advertisers. Representatives' feelings belief programs of average its own questionnaires and those of the Sen- that network were mixed on option time, but in a ques- caliber, rather than the best and worst, are ate Commerce Committee) indicating that tionnaire answered by 25 such firms, 13 to fall under the affiliates clear more network programs in most likely influence of favored revision of the option time rule, option time. option time than in non- option (station) while others held varying opinions (six The staff report concluded that inde- time. would continue it). It was concluded that the pendent film producers and distributors are The study concluded that option time has station representative business has grown at a substantial disadvantage in their com- no effect in competition among the net- so rapidly in the past few years that it is petition with the networks, a situation due works. difficult to measure the impact option time "in to the The It was concluded that through option part" time option system. "may have had." time part of responsibility "need" by syndicators for option time of the station's for Regarding alleged advantages option time has been transferred to their own was concluded to be "essentially programming the gives to the network advertiser over local, network. It cause for concern the same as that of the networks." found that regional and national advertisers, the report "virtually Because of option time and for other all the most desirable evening said network advertisers, through option hours on affiliated stations in the larger reasons fewer new programs are being of- time, get prior claim over some of the most markets are occupied by programs from fered for syndication than in the past, the ... desirable (evening) time periods of the day, the national networks," and felt that al- report said. The report found significant an to the detriment of non -network advertisers. though option time is not the most im- admission by ABC Film Syndication that portant element involved, this restrictive option time tends to reduce non -network But non- network advertisers have avail- contractual obligation may be considered programming in some instances, although able other time periods as well as station "contrary to the public interest." But the Films denied such an effect. Tables were breaks during prime evening hours, the re- report viewed as unsupportable the allega- submitted to show that CBS and NBC basic port said. A part of the disadvantage to non - tion that option time has converted affiliates affiliates increased their non -network pro- network advertisers is offset by rate differentials provided to these advertisers, particularly local advertisers, the report concluded. ...its words The Networks' Side The report then went into the network position that option time (1) is necessary for to the wise the network to assure advertisers of the availability of stations for national advertising are sufficient campaigns and (2) is necessary to networking because, without it, the reduced clear- "Since ance of stations would result in the gradual the installation of erosion and perhaps eventual destruction of TelePrompTer there has networking. been a very noticeable improvement in the timing and The report found "little reason to believe" over-all presentation of all option time is essential to assure advertisers live commercials. It has of a national lineup. Stations generally are helped us to achieve a very cleared as quickly in non-option time as in definite note of authority on option time, the report said, and the process our newscasts. The Tele- of station clearances has become so well - PrompTer has proved to be organized that it "would seem quite improb- one of the most versatile able" that the advertiser would not be able personalities on our payroll, to await clearances before firming up his and has given added confi- plans. dence to all our on- the -air As to erosion of networking, the report personalities." said the weight of "available evidence suggests" that while there might be some loss TELEPRRRPTER of network clearances (without option time), t0; PORWTION's Mr. W. D. Rogers "Dub" this loss would President not reach a point that would NEW impair KDUB -TV network service. It noted that per- NOOEL Y TELEPROXPiEP Lubbock, Texts haps the strongest reason for this conclusion is that CBS and NBC both are program- I- ming several hours a day without benefit of option time. Affiliates receive many ad- oOmPre1Rt vantages from the network that they would --- CORPORATION ---- not want to impair and may be expected to Ilte Blair, Equip. Sale, Mgr. accept a "large schedule" of network pro- 311 West 43rd Street, New York 36, N. Y., lUdson 2 -3800 grams whether or not option time exists, the The new TelePro 6000 rear screen projector produces report said. It was indicated loss of clear- 6000 lumens of light with a 3000 watt bulb ances in option time might be partly offset by Page 94 Oi -. I957 BROADCASTING TELECASTING ,. clearances for network programs offered now in non -option time. The report, in summary, said "no one can state with certainty" whether option time is essential to networking and saw a "remote" possibility that a network's clearance record might be improved if option time were prohibited. Regarding "essentiality" of option time, the report said that if option time is essential to networking and networking is essential to broadcasting, then the protection from competition afforded networks by time options confers on them quasi- monopoly powers. This brings up the question of "additional and direct" government regulation of networks, the report said, and the FCC would be obligated to "ration" the use of station time. The additional question would arise whether government control of rates would be required. The report disclaimed any advocacy of government regulation, but found it difficult to do otherwise "unless reliance is placed on the process of competition in the market place." The report found substantial support for the various elements of the "block- booking" doctrine condemned in the Paramount case 0, as applied to the option -time practice, but said evidence of the "conditional" or "com- pulsive" factor is not wholly conclusive. The staff saw a "reasonable" possibility of a court finding a per se violation of the Sherman Bigger than you think! The Act. Concluding its recommendations by expressing the belief that little harm would re- Beaumont -Port Arthur- Orange sult to networking from elimination of option time and that many benefits would result, the staff said that, in any event, the situation area is the fourth largest market should be given "close and continuing scrutiny" by the FCC. in Texas and it's all yours with CHAPTER 7 Network Practices: Rates Recomalendations for FCC action regarding network rates, as made by the Net- KFDIVI Beaumont Radio and TV work Study Staff, ask that the Commission: ( I ) Require networks to publish their rate -making procedures, the circulation CBS credited to each affiliate, the rate formula See PETERS -GRIFFIN-WOODWARD, INC. used and all changes in rates of individual ABC affiliates; (2) watch rates closely but take no responsibility now for reviewing network rate decisions; (3) tighten its Chain Broad- casting Rules to prohibit networks from trying to influence affiliates' non -network rates or trying to use rates to influence station program clearances; (4) take appropriate action on violations of Chain Broadcasting Rules' Sec. 3.658(a) (prohibiting agreements with a network which would adversely affect the station's broadcasting of programs of another network) and 3.658 (h) (prohibiting agreements with a network altering United Press Facsimile Newspictures or fixing the station's rates for time sales for other than the network programs), and (5) refer evidence involving possible viola- and tions of antitrust laws to the Justice Dept. The report said its evidence indicated possible network violation of Sec. 3.658 (a) United Press Movietone Newsfilm and Sec. 3.658 (h) and of the antitrust laws. It said the networks have made no attempt to provide affiliates with periodical H Build Ratings information on the rates resulting from application of the rate formula. The staff felt that information should be given stations

BROADCASTING TELECASTING October 7, 1957 Page 95 BARROW REPORT CONTINUED

both on its own rate and those of other af- tion of a "price follower," the Network to the objection in principle to the 'buying' filiates. Study Staff said, expressing the belief CBS of access to the time bf stations. For ex- Among other items regarding rates, the and NBC might have gone along with ABC ample, the favorable treatment which some staff said both stations and networks have because (1) by setting lower rates, ABC multiple owners have been able to achieve used other bargaining powers besides that is established as a qualitatively "inferior" may adversely affect competition by tending of circulation. Networks, the report said, network or (2) ABC would be more un- to encourage the trend away from local have used their power to withhold or grant likely to take rate actions that would force station ownership." rate increases to improve their pattern of CBS or NBC to raise their own affiliates' Another practice, that of providing a clearances for network shows, which con- rates. higher rate to a station for carrying more flicts with the regulatory tenet which seeks CHAPTER a Network Practices: Compensa- network programs, was called "a further to give stations as much programming free- tion Arrangements step away from the selection of programs on dom as possible. Available evidence doesn't show that net- the basis of their quality or public interest, The report mentioned that networks "ap- works are getting an unreasonably large since it induces the station to accept a large pear" to be in conflict with rule 3.658 (a) share of network time sales, to the detriment block of programs." Program competition prohibiting agreements which adversely af- of affiliates, the report concludes. A wide could be seriously jeopardized by an extreme fect the station's broadcast of another net- variety of compensation arrangements was form of sliding -scale payment, the report work's programs. found, with substantial differences in pay to said, calling "a flat percentage rate with no The report exhibited several series of stations. These differences are based to free hours" the most desirable arrangement. correspondence (names deleted) between some extent on relative cost of stations to In any case, the network study staff felt the three networks and various affiliates the network, it was found. the present standard plans of the three net- indicating bargaining on rates in exchange Larger stations yield a higher net return works, including the free hour waivers, for favorable network program clearances. to the network than smaller stations, after "have not given rise to abuses such as would It termed this practice against the public AT &T line costs and other expenses, ac- make a Commission rule in this area impera- interest. cording to the report, so networks tend to tive at the present time." The staff then give The report charged that both CBS and larger stations better compensation. No recommended that affiliation con tracts be ABC have attempted directly to influence systematic relationship between cost and made public by the FCC, including pay- the national spot rates of their affiliates on network profit with variations in payment to ments, since the network has the advantage "frequent occasions," and, accordingly, "ap- particular affiliates was observed. of knowing what all its affiliates are paid pear" to have violated Sec. 3.658(h). It The report said affiliates in important when it negotiates but the affiliates lack this also questioned whether this might violate single -station markets, as well as large multi- information. Publicity, it was predicted, will Sec. 1 of the Sherman Antitrust Act. No ple owners, have obtained better terms than tend to some extent to decrease differences evidence was found of direct influence by the standard formula in some cases. These in payments and tend to limit the number of NBC in this regard, but this network was instances were ascribed to network desire to cases of premium compensation. said to have attempted "indirectly" to in- protect and improve their access to the sta- Study of affiliation contracts "is an essen- fluence national spot rates in a manner, tions at the expense of competing networks tial Commission responsibility," the report which, while not a specific violation of the or other program sources. emphasized, and continued surveillance Chain Broadcasting Rules, still is against No judgment was passed on the reason- would help avoid serious abuses. the "public interest." ableness of network terms in general or with In reviewing advertiser discounts, the re- The report said that while CBS and NBC respect to any particular affiliate. Insistence port said CBS and NBC discounts may compete freely with each other in rate - on uniform compensation for all affiliates of reach a maximum of 25 %, averaging around fixing, ABC has possibly violated the Sher- a network would create "a serious competi- 15%, with ABC granting "substantially man Antitrust Act by checking in advance tive problem," it was stated. ABC, it was higher" discounts. with CBS or NBC in single- station markets pointed out, has resorted to "premium com- on their rate plans before setting the rates pensation in order to gain access to one- CHAPTER 9 Network Practices: The.Must- of which Buy Practice an affiliate it shares with CBS or or two -station markets, where the stations NBC. The study held that the must -buy practices have sometimes regarded themselves as al- ABC has of networks impinge on the freedom of the also checked with CBS or NBC most exclusive affiliates of either CBS or to determine the rates these networks are advertisers and give "undesirable" leverage NBC." And it was recalled that CBS once paying their own affiliates in a three- or to networks in seeking station clearances. faced a problem in competing with four -station market before setting its own NBC The imposition of must -buy requirements affiliate's rates in that market, the report in one -station markets. by CBS-TV and NBC-TV "tends toward said, adding that this practice is open to At the same time, the report stressed, monopoly," the Barrow group said. "serious question" under the antitrust laws. "preferential compensation arrangements A more favorable attitude was indicated Such practices have put ABC in the posi- can have practical disadvantages in addition toward ABC -TV's minimum buy practices (which require a minimum gross from the national advertiser) than toward CBS -TV and NBC-TV's more rigid must -buy method Cincinnati's Most Powerful (which designates the basic outlets that must be taken). The study found no great harm had been Independent Radio Station done by imposition of basic required stations by the networks in that almost all 50,000 watts of SALES POWER advertisers buy in excess of the stipulated number. Agencies queried did not cite any instance in which the must -buy or minimum - buy practice had been a factor in an advertiser's decision not to purchase tv network time. C . The large majority of network ad- W K Y vertisers are undoubtedly glad to purchase most of the stations included in the basic group and would do so even if there were On the Air everywhere 24 hours a day -seven days a week no must -buy requirements," the report said. As to exceptions from the basic list granted certain advertisers by CBS-TV and Page 96 October 7, 1957 BROADCASTING TELECASTING NBC -TV, the study found most based on the undertake to regulate the particular mini- sponsor not having distribution in certain mum requirements. markets, a historical association between The report said there was no objection to network and advertiser or instances that in- the 100- station minimum requirement of volved lack of film rights in specific markets. NBC -TV during specified night hours in that ABC -TV did not indicate any instances in specific stations are not designated and the which the minimum dollar requirement was requirement is waived in the case of pro- waived, according to the report. grams under the network's Program Service While the majority of agencies queried in- Plan. dicated no instances in which advertisers It also is possible, the report said, that an had been forced to buy specific markets that exception would be considered to the mini- were not desired, there were reports of seven mum buy requirement in the case of multi- advertisers who had had such an experience weekly programs sold in small segments to -one of them on four different programs a number of different advertisers. since Jan. 1, 1954. Must-buy practices have not had any CHAPINR 10 Network Practices: Network effect on the cost of television, the report Representation of Stations in National said, pointing out that if there were no such Spot Sales requirement, network time and programs In recommending that the FCC adopt a would still be too high for the small adver- rule prohibiting networks from representing tiser. stations in national spot sales, other than the The network's ability to select the stations networks' owned and operated outlets, the to be included in the basic list gives it "a study took hard slaps at CBS-TV and, to substantial bargaining advantage" in its a lesser extent, NBC-TV. ABC -TV does not relationship with these stations, it was said. have a spot sales representation unit. LIVE This presents an important issue of public The Barrow group disagreed that network interest, the report added, in that the network operation and the spot sales activity could PUBLIC SERVICE may be in a position to persuade stations function independently. At the policy level, to carry programs that the affiliates other- the two units under common management wise would not be disposed to carry. will be directed toward the overall interest

In connection with independent stations, of the company, the report contended. This . the study group said the must-buy policy is works adversely in the setting of stations' na- not a significant restraint on the non -net- tional spot and network rates as well as work outlet. The independent's difficulty in stations' choice between national spot and getting network programs arises not from network programming. must -buy practices but from the territorial In connection with the rates allegation, exclusivity clauses conferred on affiliates by the Barrow group conceded that ready ex- their network contracts, the report said, change of information itself doesn't affect noting the stands of KTTV (TV) Los competition to a significant degree, but said Angeles, an independent, and WTVR (TV) that two -way exchange of this type normally Richmond, a former NBC-TV affiliate, both does not take place between the network of whom charged that network practices and the independent station representative. precluded their use of certain national ad- The report said that "in the case of CBS, vertiser programs. the cooperation between the two departments As to the network contention that a mini- has taken the form of a `campaign' to equal- mum purchase requirement was necessary to ize national spot and network rates." It was Public service is best prevent "fragmentation" of its service, the further charged that CBS Spot Sales sac- when local and "live.' study held this to be without basis in that rificed potential or actual national spot busi- Houston clergy and the demand for full scale network service ness "by helping to set the national spot rates civic leaders unanimously was great enough that networks did not have of the owned and affiliated stations at a level commend KTRK-TV for to sell partial lineups. Similarly, the study that would reduce competition between net- its leadership in discounted the claim that must-buy was tied work and national spot sales." fulfilling its public trust. in with the necessity of covering fixed costs Labeling this contrary to the interest of For example, the only of network service in that the criteria for the represented stations, the report declared: "live" coverage of the establishing must-buy requirements related "This joint action of CBS Spot Sales and recent sensational primarily to advertiser demand and were network divisions has restrained competi- impeachment hearing not related to fixed cost considerations. tion, and raises questions with respect to was on KTRK -TV turn to "The principal reason that the networks possible violations of the antitrust laws and ... and covered in entirety. Page 103 have not abandoned the must -buy practice the Commission's regulations." apparently lies in the bargaining leverage it Another "but less important illustration" gives them in relations with stations," the of cooperation between CBS Spot Sales and report said. the network was cited in connection with In noting that the minimum dollar re- "cut -in" charges, the study report said. Cut - quirement avoids "abuses" arising in must - ins are insertions in the commercial message buy practices, it was recommended that of the network advertiser made, at sponsor should the latter practices be modified, request, by the local affiliate and enable the rather than abolished, that the FCC not national advertiser to tie in his message for the local dealer. KTRK-TV CLEAR Some independent representatives pro- CHANNEL 13 HOUSTON KCRA TV, tested this was spot business, subject to rep- SACRAMENTO, CALIFORNIA resentative commission and chargeable at ... the highest toted the station's spot announcement rate, the report said. The network took the position that only a production we,tI CHANNEL charge should be stutio them made since time was already sold to the na-

BROADCASTING TELECASTING October 7, 1957 Page 97 BARROW REPORT CONTINUED tional advertiser. The report contained NBC - CHAPTER 11 Network Practices: Intercon- those who do not own another station. TV and CBS -TV circular letters to affiliates nection Problems A further recommendation to check the pressing their stand. The Network Study Group has not at- growth of multiple ownership would require Another conflict area specified by the tempted an appraisal of the conflicting views that each person acquiring a tv station be Barrow report dealt with "the network's de- of broadcasters and telephone companies limited to one television outlet until that sire to sell as much of the station's time as with respect to issues of rates or private station has been operated for one license possible on a network basis, including time relay facilities. term. Thereafter, he might apply for more periods not subject to the network's option, Noting that the FCC has docketed two tv's, subject to the Multiple Ownership and the station's desire (shared by its repre- formal proceedings with respect to these Rule and the presumptions of this report. sentative) to sell at least some of these time matters, the study group did not undertake The effect on present multiple owners periods on a potentially more profitable na- an investigation but merely outlined the was partially envisioned as follows: tional spot basis." situation. NBC, with holdings in the first, second, The report claimed there was evidence It did recommend that the Commission third, fourth and tenth markets, would be that some stations have approached net- expedite resolution of the rates and private required to divest two stations. works for spot sales representation in order relay issues. It further urged that the FCC ABC, with stations in the first, second, "to cement" their network affiliation rela- closely examine procedures for allocating third, fifth and sixth markets, would have tionship. In the same theme, according to scarce program transmission facilities to de- to drop two outlets. the report, networks have taken spot repre- termine whether they are fair and equitable CBS would be required to drop one sta- sentation into account in affiliation decisions and in the public interest. The report em- tion. and have indicated "on one or more occa- phasized a concern about the potential ef- Among the non -network multiple owners, sions" that the two should be looked upon fect of allocation procedures on the entry it. was pointed out that Westinghouse with as a single "package." of new networks as well as like television five stations in the top 25 markets would The report noted that the network spot services. have to drop two; Storer Broadcasting Co. organizations have been circumspect in In tracing the history of interconnection might possibly have to relinquish one-con- operation and have not attempted to expand and the shortages thereof in the past, the tingent on the ranking applied to its Phila- too far into that field; also, that while the report noted the disadvantage of the now - delphia- Wilmington tv property; and Cros- two network organizations accounted for defunct DuMont Television Network as ley Broadcasting Co. would have to divest one quarter of the national spot business well as ABC -TV due to the contractual one, depending on the rank assigned Colum- (in April 1956), only 8.3% was accounted necessity of buying facilities in eight -hour bus, Ohio. for by non- network -owned affiliates. blocks when the networks involved did not Should this numerical limitation be im- Station Representatives Assn. and its pred- have sufficient network programming. posed, it was suggested that a three -year ecessor, the National Assn. of Radio Sta- Docket 9863, a nine -year -old proceeding period be allowed for the multiple owners tion Representatives, have spearheaded the before the FCC, concerns the lawfulness of involved to relinquish the extra tv proper- opposition to the network operation of spot the rates and regulations covering AT &T ties. It was pointed out in the case of ABC sales organizations. services. Docket 11164, instituted in 1954, that the network might improve its income was an aftermath of FCC's authorization position sufficiently that the divesture would of private relay systems only on a temporary not reduce its income below that necessary basis, pending availability of AT &T. Case to provide programming in the public serv- You're headed in is concerned with the petition that private ice. be permitted, even tv intercity relay systems The FCC should review from time to available, the right direction with if common carrier facilities are time the ownership of stations by networks the private and if the cost factor justifies and if it could be found that a network could Plough, Inc., Stations! system. be divested of additional stations without endangering the network program service, CHAPTER 12 Multiple Ownership of Sta- such divestiture should be required. tions Throughout this portion of the report, The network study staff recommended the theme of local ownership, diversification that the FCC, in the long run, seek through of interest and control of monopolistic regulation a pattern of tv station ownership tendencies was stressed. The report felt that that approaches one to a customer as close- network multiple ownership, as it now ly as circumstances permit. This would en- stands, tends to restrict programming and tail changes in licensing, renewal and trans- programming sources. fer policies. The main objective would be a limit on CHAPTER 13 The Radio Industry ownership of three vhf outlets in the top 25 markets. The study noted that the trend at Though the Network Study Report pri- the present time is in the direction of in- marily is concerned with television because creased multiple ownership and at the pres- of its relative newness, it urges periodic ent most of the stations in the top 25 mar- reappraisals of radio. kets (serving half the U. S. population) Cited are the increased number of am are held by multiple owners. stations, changing listening patterns and Recommendation was made that, in pro- programming, the decline of the relative posed sales involving multiple owners, position of network radio, changes in the Commission rules require the offer to be revenue pattern among radio stations, the made in cash, and that public notice be effect of tv on am, the development of fm given to other interested parties who could and the advent of new types of services in then compete by meeting the offer. If this fm. procedure is adopted, it would necessitate With less reliance now on networks, ra- repeal of the MacFarland Amendment dio stations are generally assuming their which precludes FCC consideration of com- "avowed" responsibility in selecting pro- petitive applications in transfer cases. grams to serve their own community, the Represented nationally by In connection with this, the report said report said. Stations are freer now than in RADIO-TV REPRESENTATIVES, INC. that -like original applications the past to reject network riir- NEW TO RN CHICAGO BOSTON SEATTLE for facili- programming. ATLANTA LOS ANGELE{ SAN FRANCISCO ties-first consideration should be given local On the other hand, it was pointed out, this applicants with roots in the community and trend has stimulated radio networks to ex- Page 98 October 7, 1957 BROADCASTING TELECASTING periment with new methods to serve affili- EXTENT OF FCC NETWORK STUDY national spot field by various persons; ates. SET FORTH IN NOVEMBER 1955 (v) The relationships between networks their affiliates including but not limited One question raised in the report: Par- When the FCC committee issued its Or- and to those having to do with (1) selection of ticipation of networks in both radio and der No. 1 in November 1955, it declared: tended to affect adversely op- affiliates, (2) exclusivity, (3) option time, television has ". . . the network study will concern portunities of non-radio affiliates in obtain- itself with the broad question whether the (4) free hours, (5) division of revenue, and ing tv network affiliations, and the oppor- present structure, composition and opera- (6) term of contract; (vi) The contracting for or lease of line tunities of tv -only networks to obtain access tion of radio and television networks and facilities used in the operation of networks to station time. their relationships with their affiliates and by persons who, directly or indirectly, own Would the public interest be better other components of the industry, tend to and operate networks; served and competition within radio and foster or impede the maintenance and television be furthered if network organiza- growth of a nationwide competitive radio (vii) Related interests, other than net- tions were limited to one or the other and television broadcasting industry." work broadcasting, of persons who, directly medium? the report questions. And, would The subjects to be studied by the net- or indirectly, own or operate networks; new networks enter radio if ABC, CBS and work staff were listed by the FCC commit- (viii) The ownership of more than one radio or television broadcast license by any NBC devoted themselves to tv networking tee in its Order No. 1 as follows: only? (a) What has been and will continue to one person. be the effect on radio and television broad- (b) Under present conditions in the radio is CHAPTER 14 Application of Commission casting of the following: and television broadcasting industry, what Rules and Regulations to Network Or- (i) Ownership and operation of both the opportunity for and the economic feasi- ganizations radio and television networks by the same bility of the development of a multiple- The networks, which are the strongest de- person, or persons affiliated with, controlled network structure in terms of (1) the num- cision making component in the tv industry, by, or under common control with the same ber of broadcast outlets available, (2) na- should be answerable to the viewing public person; tional advertising potential, (3) costs of net- through FCC policies expressing public in- (ii) Ownership and operation of radio work establishment and operation, and (4) terest, the report said. Specific legislative and television broadcasting stations by per- other relevant factors. authority for the FCC to apply its rules and sons who, directly or indirectly, own or (c) Under present conditions in the radio regulations, in appropriate contexts, direct- operate radio or television networks; and television broadcasting industry, what ly to the networks was recommended. (iii) The production, distribution or sale is the opportunity for and economic feasibil- It was further urged that sanctions for of programs or other materials or services ity of effective competition in the national violation of Commission rules be changed. (including the providing of talent) by vari- advertising field between networks and non - ous persons, within and outside of the Revoking of station license is the only sanc- both network organizations in terms of (1) the tion currently available and this was found broadcast industry, for (1) radio and televi- number and type of broadcast outlets avail- and radio to be too drastic for application to all types sion network broadcasting, (2) able, (2) national advertising potential, (3) of conduct proscribed by the rules. A sys- and television non -network broadcasting; needs of the advertiser, and (4) other rele- tem of forfeitures compatible with varying (iv) The representation of stations in the vant factors. degrees of conduct proscribed by the rules should be allowed the FCC by Congress, the report said. The problem of overlapping jurisdiction Listeners really with the Dept. of Justice was recognized as well as the possibility that network regulation by the FCC might provide an "um- brella" against possible antitrust actions. e-n-j-o-y However, the study group felt that the advantages outweighed possible losses in anti- the Big trust prosecution. Application of the FCC rules to networks "H" SECTION should be made only in those areas in which the Commission objectives are infringed by net- of work structure and practices. The report said this should not involve establishment SESAC of station rates, the division of compensation between networks and stations, or rules Transcribed Library relevant to programming which go beyond Modern and traditional balanced programming in the public interest. Hawaiian melodies. Hulas Pending grant of authority to apply its and ceremonial themes. rules directly to networks, the FCC should continue to apply existing Chain Broad- Informative program notes. to stations and the new rules casting Rules Imaginative script service. recommended in the report should be made applicable to all stations, or to stations All at its best at low owned by the networks, as the circumstances monthly fees. warrant. When the authority is granted to Write, right now . . . FCC to apply rules to the networks, then the FCC should review the Chain Broad- casting Rules, as amended, to make them SE SAC INC. applicable to networks only, to both net- The Coliseum Tower works and stations, or to tv stations only, as 10 Columbus Circle the conduct of each rule indicates. New York 19, N. Y.

CHAPTER 15 Summary and Recommenda- tions (see page 100). 7, 1957 Page 99 BROADCASTING TELECASTING October FOR THE RECORD

arrangements, and affiliation or disaffiliation BARROW STUDY HOLDS UP 37 WAYS actions. It must be recognized, however, that even TO REVAMP NETWORKS' STRUCTURE if all of the existing competitive restraints were removed, the bargaining positions of Verbatim text of recommendations to the FCC. Main story page 31 the various parties would remain disparate. Although networks and their affiliated sta- Recommendations competition in the television industry. To tions have a large area of mutual interest In formulating the general philosophy this end a number of recommendations are or "partnership," they also have conflicting underlying its evaluation and recommenda- made for the removal of practices, princi- interests. In this area of conflict, where tions in the various areas under study, the pally on the part of networks, which re- use of the stations' facilities for competing Network Study Staff has been guided by the strain or otherwise interfere with the free with non -network groups may be involved, several doctrines through which the Com- play of competitive forces. The option time the major networks are likely to be' in a mission, in the course of its administration and must-buy practices, and the use of net- strong bargaining position in many market of the Federal Communications Act, has work rates, including those of network- situations. When disparate positions exist, given substance to the "public interest, con- owned stations, to influence national spot it is imperative to insure that bargaining venience, and necessity." rates are examples of practices of this kind. power is not used in ways that are incom- The fundamental objective of Commission Some of the proposals of the Network patible with the public interest and impinge policy is the best possible service to the Study Staff with respect to the prohibition upon Commission policy. The prohibition of public. The implementation of this primary of competitive retraints are designed to pro- restrictive practices, as summarized below, objective has been sought through the mote competition among the existing net- will serve this end. policies of: 1) promoting competition and works and to increase the possibility of In addition, the Network Study Staff has preventing undue concentrations of eco- competition through the entry of new net- recommended that the salutary effect of nomic control; 2) diversifying ownership and works. Other proposals are designed to in- publicity of network policies be used, in control of broadcast facilities, and 3) forti- crease the effectiveness of competition be- lieu of specific regulations prohibiting re- fying the independence of station licensees tween networking and the national spot straining practices, whenever it appears that in order that they may exercise a high "system" of telecasting. Since there are only publicity will achieve the objectives of the degree of discretion in providing a service three major national networks, with little public interest. The possibility of arbitrary, consistent with the needs and desires of the prospect for a fourth in the near future, discriminatory or restrictive action in such community reached by their broadcasting. the principal thrust of policies aimed at pro- areas as affiliation, disaffiliation, rates, and In implementing these objectives, the viding more effective competition must be compensation can be substantially reduced framework of certain physical and opera- in this direction. if adequate publicity is given to network tional conditions existing in the industry Consistent with this basic reliance on the actions. In this way, these industry practices must be recognized. These are: 1) that competitive process as the best means of will tend to be self- regulating, and bargain- television channels are limited, and that, in safeguarding the public interest, the Net- ing power may be kept within resasonable all probability, the present vhf structure work Study Staff has recommended that the bounds without further Commission action. constitutes the major portion of available Commission not become directly involved Another fundamental Commission doc- broadcast facilities, 2) that the television in reviewing, with the purpose of approving trine, to which the network study has sought industry will continue to be supported by or disapproving, the detailed business deci- to give added strength through its recom- advertising revenue, and 3) that the inter- sions of the networks. The staff believes mendations, is that the station licensee must connected network organization will con- that such day -to-day judgments must be ultimately bear the responsibility for pro- tinue to be an essential component of the left to the forces of the market place, and gramming in the public interest the facilities tv broadcast system. The task becomes one, that the role of the Commission should be licensed to him by the Commission as a therefore, of adjusting the primary regula- confined, to the extent possible, to the public trust. This responsibility cannot be tory policy objectives to the limits imposed prohibition of practices which restrain delegated to another party, nor should it by these basic conditions in order to attain competition or are otherwise contrary to be restrained by contractual or other rela- optimum performance in the public interest. the public interest. Thus, the Network tionships which interfere with its free exer- The Commission's doctrines emphasize Study Staff has rejected such alternative cise by the station licensee. Specific recom- competition as the means through which the recommendations as a rationing of the time mendations with respect to the option time public interest in broadcasting can best be of stations among the existing networks and and must -buy practices and to network -sta- assured. The dominant theme of this report other program suppliers, and Commission tion relations in the rate area reflect this is the importance of achieving or maintain- review of individual network decisions with underlying philosophy. Also, it has been ing the conditions necessary for effective respect to network rates, compensation recommended that, through its policy on the renewal of station licenses, the Commission insure that this responsibility is exercised in a manner consistent with the public inter- 1EMIIKNInee est. IN AKRON. . A third Commission objective on which particular recommendations of the Net- work Study Staff are based is the establish- WAKR w let' ment of a nation wide television system, providing the largest possible proportion .cA dvMm...rc C'awe of the population with at least one facility and as many additional communities as pos- HOOPER, Akron, O., July - August, 1957 sible with two or more facilities. To a major PULSE, Akron, O., July, 1957 extent, the establishment of a nationwide NIELSEN, N. C. S. No. 2 television system along these lines depends upon allocation policies with which this Akron's Only 24 Hour BURKE- , INC. study has not been concerned. N York, Chicago, Detroit, Hollywood, Within the scope of the News and Music Station S,in Francisco study, attention or KEN KEEGAN has been focused on preserving the essential G. 2 -8811, Akron features of the networking system, which has provided the best basis for extending a quality program service to stations reach- Page 100 Octobir 7, 1957 BROADCASTING TELECASTING ing a very high proportion of the nation's priate inquiry in the light of Section 3.ó58- television homes. This consideration under- (a) of the Commission's rules. Similarly, lies, for example, recommendations made further inquiry should be made by the Com- with respect to the "right of first call" of mission as to the policies and practices of network affiliates, to the must -buy policy, the networks with respect to holding dis- and to the network ownership of stations cussions with existing affiliates concerning within prescribed limits. In addition, various the granting of affiliation to other stations. proposals are made concerning the access of 6. The Commission should seek com- independent stations and of stations in ments from all interested parties with re- smaller markets to network programs and spect to a proposal that networks be re- Commission action on the structure of quired to provide affiliated stations in AT &T rates with the intention of strengthen- markets not ordered by the advertiser the ing the financial and programming base of opportunity to carry the program with com- some of the station outlets required for a mercials deleted, upon reasonable payment nationwide television system. by the stations to the network and the ad- Another set of Commission doctrines with vertiser. respect to the public interest have guided 7. The Commission should not extend the FRESH recommendations addressed to the growing present two-year maximum affiliation term. problem of multiple ownership of stations. 8. The networks should be required by ALERT This includes the doctrine that the station, rule to report to the Commission their in order to fulfill its role as a local com- specific criteria for disaffiliation and should munity institution, should be owned by report each disaffiliation action and the VITAL local interests with roots in the community bases thereof. to be served; the doctrine that the public 9. Pursuant to Recommendation num- interest is best served by a diversity of bered 3 above, the Commission should re- opinions and program sources; and the doc- quire by rule that networks may not use trine that a concentration of economic con- the criterion of multiple ownership as a trol in the hands of a small number of factor in disaffiliating with a station, in ownership units is inconsistent with the order to affiliate with another station held public interest. by a multiple- station owner. Against this background of the "public 10. The networks should be permitted to interest," the following recommendations continue to grant first call and territorial are made with respect to Commission exclusivity rights in a community to an policies and procedures in the various areas affiliated station. embraced in this study. 11. The Commission should require by rule that if an affiliate is ordered for a net- A. Affiliation work commercial program, but does not I. Networks should be required by rule provide clearance satisfactory to the spon- to file with the Commission a full and de- sor, the network in good faith should under- tailed statement of the criteria governing take to place the program in another station their affiliation policies. in the community, if the sponsor so chooses. 2. Networks should be required by rule If a clearance suitable to the advertiser can ON THE HOUR to file reports with the Commission setting be obtained, the network should not, for a forth changes in affiliation as they occur reasonable period of time, be permitted to DAILY and the basis of each change. The networks recapture the program in order to place the should also be required to report to the program on its regular affiliate. Commission all requests for affiliation and 12. The Commission should require by the disposition of such requests, including rule that if an affiliate is carrying a network the specific factors used by the networks in commercial program, but the advertiser with granting or denying the requests. wishes to have the program carried also on 3. A rule should be drawn specifying that a station in another community, the net- networks may not use as a basis for affilia- work should undertake to place the pro- tion the fact that a licensee is a multiple gram on the other station. TOM DECKER owner of television stations. 13. The practice of the networks of dis- 4. In connection with the proposed study cussing with affiliated stations the proposed KEN POWELL of radio networking, particular considera- placement of network programs on non- tion should be given to the effects on com- affiliated stations should be examined by the petition of the practices of the networks of Commission to determine whether such holding open regular television affiliation practice is consonant with Section 3.658(b) WVET until their radio affiliates have obtained of the Commission's rules. competitive television facilities. 5. The practice of one of the networks of B. Option Time requiring certain applicants for affiliation 14. The option -time arrangement be- RADIO to promise to serve as its primary outlets, tween networks and affiliated stations should to the exclusion of other networks, should be prohibited by Commission rule. The pro- ROCHESTER, N.Y. be referred to the Commission for appro scription of option time should not be accompanied with any proposal to ration or otherwise limit the amount of programming that a station licensee may accept from any source. The language of the Com- mission rule should be phrased so as to preclude similar or more restrictive arrange- Represented Nationally by ments which might appear if option time is HOOPER - PULSE - NIELSEN abolished. [OSI-S.. f..¡.. Itoer_s.. Continued THE BOLLING CO.

BROADCASTING TELECASTING October 7, 1957 l':gc 101 FOR THE RECORD CONTINUED BLQ,Q,pi2flce ISYoua BEST BUY C. Rates F. Network Representation of Stations In The SCRANTON MARKET 15. A rule should be adopted requiring in National Spot Sales the networks to publish currently their rate - 24. The Commission should adopt a rule 52 making procedures, including the circula- prohibiting the networks from representing tion credited to each affiliate, the formula stations other than their owned and oper- Chart based on average used for rate purposes, and all changes ated in national spot sales. A reasonable Pulse ratings for 12 quarter hours . 6:00 to 9:00 AM made in the network rates of individual period of time, such as two years, should

. . . November, 1956 affiliates. be allowed for the stations to transfer their representation to a non- network organiza- 3.3 16. The Commission should watch the development of the rate situation closely tion. and continuously, but assume no responsi- G. Interconnection 23 bility for reviewing individual or general 25. The Commission should resolve at 1.9 18 network rate decisions at this time. 17. New rules should be adopted, or the earliest practicable date the issues in- current rules expanded, to prohibit any volved in Docket No. 8963 and Docket No. attempt by a network organization to in- 11164.' fluence the non -network rates of affiliated 26. The Commission should examine stations, and any attempt by a network to closely the procedures for allocating scarce i huí use the setting of network rates to in- AT &T program transmission facilities to W A B C D EALL fluence station decisions with respect to determine whether they are fair and equi- E OTHERS program clearances. table and otherwise in the public interest. For 27 years, Scranton's top 18. The evidence with respect to possible H. Multiple Ownership J salesman, Bill Pierce dom- infractions of Chain Broadcasting Rules inates the audience in eight 27. In the long run, the Commission L Pennsylvania served 3.658(a) (through the use of network rates counties should seek through its regulation a pattern by WEIL. to influence the station's acceptance of proof ownership which approaches grams from another network) and 3.658(h) as closely as circumstances permit the (through the use of network rates to influ- objective of lim- aOPtMEEKER iting station ownership national rates of affiliated to one station for ence the spot each licensee. g6't, / stations) should be referred to the Com- 28. mission for appropriate action. With respect to the grant of original applications for station licenses, the Com- 19. The evidence concerning possible mission should promulgate a rule relative violations of the antitrust laws with respect to local ownership and diversity of owner- to network -national spot rate competition ship which establishes presumptions that a SCRANTON, .. PE N NA. and inter -network rate competition should local applicant will serve the community be referred to the Department of Justice. interest better than an absentee licensee and that an applicant who owns no other sta- D. Compensation CCA Hits $300,000 tion will be in a better position to serve the 20. The Commission should make public local community than an applicant who is In Sales at WITH the affiliation contracts which licensees are already licensed to serve one or more other required to file with it, including the com- communities. "The best proof of CCA's effective- pensation provisions of these contracts. 29. In connection with the renewal of ness for WITH (Baltimore, Md.) is station licenses, a similar presumption should that we have run it 21. The Commission should make a for eight cam- regular and continuous study of compensa- not be established. However, in instances paigns now, consec- tion arrangements between networks and where a multiple owner is providing only utively," says Jake their affiliated stations. While a potential marginal service and other entrepreneurs Embry, Vice Presi- for abuse exists, the present compensation are contesting for the channel at renewal dent of the station. time, the Commission should give appropri- "And most of practices of the networks do not require the the adoption of a more specific rule at this ate weight to the local ownership and di- original sponsors time. versity of ownership factors. are still with us like 30. With respect to the transfer of station Acme Super Mar- E. Must-Buy licenses, the Commission should recom- kets, R. C. Cola, mend to the Congress the repeal of the 22. The must -buy requirement of the Breast O'Chicken MacFarland Amendment so that applicants and Tuna, Goetz Meats CBS NBC networks should be pro- other than the proposed transferee may and a host of others. hibited through a Commission regulation. EMBRY also be considered in a comparative hear- JAKE No objection should be raised to the adop- "We have sold in ing context. If the Amendment is repealed, tion of some form excess of $300,000 worth of time in of "minimum-buy" it is further recommended: a) that the conjunction with analogous to the present ABC practice. In Community Club Commission apply in such cases the pre- and the course of rule making, the Commission Awards; the proof of purchase sumption in favor of local ownership and has ranged all should consider whether or not an exception the way from 1,600,- diversity of ownership, mentioned in recom- 000 points (dollar would be desirable permitting the must -buy volume plus bo- mendation numbered 28 above; and b) that nuses) in the first campaign practice in the case of multi- weekly pro- up to the Commission require that all proposed 15,700,000 throughout grams sold in small time segments to a con- the seventh. sales of stations to existing station owners "And now we've siderable number of different advertisers. scheduled up be on a cash basis, so that other applicants through our tenth CCA The opinion of the Dept. of Justice should Campaign." may have the opportunity to make a com- be requested on this subject. parable offer. COMMUNITY CLUB 23. The Commission should not under- 31. The Commission should require that take at this time to regulate the particular AWARDS each person acquiring a television station minimum requirements adopted by the net- THE PENT HOUSE works. However, the situation should be s Docket 8693 (FCC) is concerned with the 527 Madison Avenue followed closely and lawfulness of rates and regulations covering continuously, so that AT &T Interconnection services to broadcasters. New York 22, N. Y. the Commission will be in a position to take Docket 11164 (FCC) is concerned with petition that private intercity relay systems be permit- action promptly at a later date, should ted, even Phone: Plaza 3 -2842 the if common carrier are available and if the cost factor Justifies the private "minimum -buy" practice require regulation. system. Page 102 October 7, 1957 BROADCASTING TELECASTING be limited in ownership to one television ing Rules. as they may have been amended station until such station had been operated or expanded, with a view to making them net- for a full license term. Thereafter, the applicable to networks only. to both owner might apply for an additional station works and stations, or to stations only. as the each year, subject to the other limits of the conduct reached by each rule indicates. ownership rule. including the pre- multiple Ill. Enforcement sumptions recommended herein. II is axiomatic that no rule can be effective The present numerical limitation that 32. unless it is properly enforced. In the past. may own more than 5 vhf sta- no licensee several factors have complicated the Com- 2 uhf stations should be retained. tions and mission's task of effectively enforcing the it is recommended that the In addition, existing Chain Broadcasting Rules. One of ownership rules be amended to pro- multiple these factors is that the sanctions applicable vide that no licensee be permitted to own under the rules have not generally been than 3 vhf stations in the top 25 more suited to the types of infractions again.' of the United States. To the limited markets which the rules are addressed. This problem extent that divestiture is required by this has two aspects: some of the rules are di- proposed rule. a reasonable period of time. rected against the injured parties rather than such as three years, should be permitted for against the parties most likely to have been the sale of the stations. responsible for the infraction of the rule: 33. Networks should be treated on the and the penalties imposed under the rules same basis as other multiple- station owners are excessive for most of the infractions in- with respect to all of the above- recom- volved. Another factor is that the Commis- mended rules. However. in the event that sion has been able. because of other and disposed of station hold- LIVE networks. having more pressing tasks. to devote only limited ings in excess of three in the top 25 mar- staff and funds to the continual observation kets, should seek to acquire additional sta- of industry practices necessary for effec- PROMOTION & tions in lower- ranking markets up to the tive rule enforcement. permissible limits of 5 vhf and 2 uhf sta- As has already been pointed our. the MERCHANDISING tions, the presumptions against a network Chain Broadcasting Rules are framed in multiple owner on local ownership and di- terms of station licensees. and provide that versity grounds should, in a comparative no license shall he issued to a station which hearing context, be overriding unless it can engages in any of the proscribed practices. be demonstrated that acquisition of the The types of practices against which the station or stations is essential to the financial rules are directed generally involve a con- welfare of the network and that financing tract. understanding. or agreement between is from conventional capital sources not a station and a network. and the rule could available. thus be directed against either party. In practice. however. there is little reason why a I. Radio station should wish to engage in most of the 34. The Commission should undertake a proscribed practices. while there is a greater detailed study of network radio and of other incentive for a network to do so in order to components of the radio industry. limit competition from other networks or from non -network sources. In cases where J. Application of Commission Rules a station licensee has violated a Commission directly to Networks rule at the instance or insistence of a net- recommend 35, The Commission should work organization. penalization of the sta- expressly authorized to Congress that it be tion rather than the network clearly poses a and Spectacular award to apply the pertinent parts of its rules problem of equity which can interfere with networks. The official winning promotion . . regulations directly to effective rule enforcement. A rephrasing 01 views of the Dept. of Justice should be re- Exclusive super market some of the existing and proposed rules to and chain quested before such a recommendation is drug address them to networks as well as. or in merchandising made. - lieu of. stations. as recommended in Chap- these are the big "live" Pending any such recommendation 36. ter 14 of this Report. would make it possible extras that go with your of authority to apply its or express grant to apply sanctions directly against those best buy in Houston networks, it is recom- - rules directly to parties most likely to he the moving parties KTRK-TV - the station mended that the existing chain broadcast in violations of some Commission rules. with nine lives ! ! ! rules continue to be applied to stations, and Regulations directed against stations may that all changes in the rules or new rules have a considerable. if indirect. influence on recommended in this report be made ap- the networks with which they are affiliated. plicable to all stations. or to stations owned In instances where a rule infraction has been by the networks, as the circumstances war- initiated by a network organization. it would rant. presumably not require revocation of many 37. Should express authority be granted station licenses for strong pressures to he to the Commission by the Congress to apply brought to bear by affiliates on the network its rules directly to networks. the Commis- to discontinue the practice in question. sion should then review its Chain Broadcast- Nevertheless. the Commission may under- standably he reluctant to revoke the license KTRK-TV CHANNEL 13 HOUSTON of a station in such circumstances. On the other hand. if the evidence should indicate

SA(F4MIN70 (Al'iOGNId Chain Broadcasting Rule:- were issued by h. h;yhrio ,cord FCC following 1938 -1911 investigation. In lieu of applying rules to networks. Commission laid down rules applicable to stations and designed flla to prevent stations from entering into arrange- CHANNEL ments which restrained them in exercise of flahon in the Wei their public interest responsibility. BROADCASTING IF.I.I{CASI IN(I Artober 7. 1957 Page 103 FOR THE RECORD CONTINUED

Bureau; Ellis Crocker, FCC economist THE THIRTEEN MEN WHO MADE THE STUDY with the Economics Div., now with the Telephone Div., Common Carrier Bu- The FCC's Network Study report of the Senate Preparedness Investigating reau, and Robert D. J. Leahy, special in- was written by lawyers and economists. Committee before joining the FCC. Mr. vestigator for the Broadcast Bureau. That is evident in a look at the dramatis Tierney served with the British Purchas- Another academician was Dr. Charles personae of the staff. ing Commission, with the Kaiser Co., H. Sandage, chairman of the advertising Director of the FCC's Network Study as a consultant to the Small Business Ad- department, U. of Illinois. Staff was Roscoe L. Barrow, dean of the ministration, with Robert A. Mayhew The practical side of broadcasting and U. of Cincinnati Law School. He was Assoc., and on the staff of the House advertising was represented by two staff named director in September 1955 and Appropriations Committee. members: Edward R. Eadah and Harry spent alternate weeks in Washington The economists included Dr. Jesse J. Nichols, both serving as industry con- while administering his collegiate duties Markham, Princeton U. professor of eco- sultants. Mr. Eadah is the former re- in Cincinnati. For the past few months, nomics (and antitrust specialist); Hyman search director of the now defunct however, he virtually spent fulltime H. Goldin, FCC economist (chief of the DuMont Tv Network. Before that he on the project. Dean Barrow was born in Economics Division since 1948); Dr. headed the client coverage departments LaGrange, N. C., in 1913. He received Warren Baum, formerly with the Rand at CBS, ABC and MBS. Mr. Nichols re- his B.S. degree from Lewis Institute (now Corp.; Peter Gerlando, FCC economist, tired in 1955 as senior vice president and Illinois Institute of Technology) in 1935, formerly with OPA, Commerce Dept., part owner of Mumm, Mulloy & Nichols a J.D. from Northwestern U. in 1938. Federal Security Agency and Census advertising agency, Columbus, Ohio. From 1938 to 1951, Dean Barrow was a government attorney with the National Labor Relations Board, Dept. of Agricul- ture, Office of Price Administration and with the Dept. of Justice (as a special assistant to Attorney General J. Howard McGrath handling price violation prose- cutions). In 1949 he was appointed professor of law at Cincinnati U.; he was named acting dean in 1952 and dean in 1953. During World War II he served in the Navy. Executive secretary of the staff was Dr. Louis H. Mayo, assistant dean, George Washington U. Law School, Washing- ton, D.C. A U. S. Naval Academy graduate, Dr. Mayo served in the Navy during World War Il, reaching the rank of lieutenant commander. He has been teaching communications law at George Washington U. since 1951. He also has served as a consultant to the White House on special projects. IN this first-and only -group picture of the FCC's Network Study Staff, taken in Two other attorneys were attached to New York in November 1955, all members are shown except three. Seated (l to r) the staff -Ashbrook P. Bryant and J. F. are Ashbrook P. Bryant, Dr. Louis H. Mayo, Dean Roscoe L. Tierney. Mr. Bryant, an FCC attorney Barrow, Hyman H. Goldin and Dr. Jesse Markham. Standing on detail to the staff, practiced privately (l to r) are Peter Gerlando, Harry J. in New York, was an attorney with the Nichols, Dr. Warren Baum, James B. Sheridan (acting chief of the FCC's economics Securities & Exchange Commission, a division who is not a member of the study staff), Edward R. Eadah, and J. F. Tierney. special assistant to the Attorney General Dr. Charles H. Sandage, Ellis Crocker and Robert D. J. Leahy were not present when on war fraud cases, and chief counsel this picture was taken. that the network had instigated the rule in- ized by the Commission to operate on the when the licensee has violated any provision traction, this would presumably reflect on assigned frequency. As previously indicated, of the Act or any Commission rule or regu- the network's qualifications as a licensee of in the Don Lee case in which the Commis- lation. The "cease and desist" order, in its owned and operated stations. This raises sion was dealing with clear-cut violations of certain circumstances, can be a useful tool the question, however, whether the penalties the Chain Broadcasting Rules by a radio net- in rule enforcement. The effectiveness of this involved are appropriate for rule infrac- work,' the Commission concluded that rev- sanction may be limited, however, for the tions, by stations or networks. ocation of any of the station licenses of the reason that the only remedy provided by the There can be no question that revocation network would be too extreme a penalty. Act for failure to observe a "cease and de- or non -renewal of a station's license, whether In addition to its power to revoke, or not sist" order is the extreme penalty of license the license is held by a network or by a non - to renew, a station's license, the Commis- revocation. Also, this penalty applies to fail- network organization, is a drastic penalty for sion. under authority granted to it by the ure to observe the "cease and desist" order, the Commission to impose. Such action 1952 Amendment to the Act (§ 312(s) may rather than to engagement in the practices clearly reflects on the character of the li- issue a "cease and desist" order in cases violative of the Commission's rules, which censee and his ability to perform in the pub- are the subject of the order. lic interest. The financial penalty involved In 1950 Don Lee Network was charged with It appears, therefore, that the Commis- may be quite substantial. In most cases the coercing affiliates into violating provisions of Chain Broadcasting Rules. Since Don Lee itself sion's vital function of effective rule en- licensee will have made a substantial invest- was licensee of several stations. FCC instituted forcement would be license renewal proceedings against these sta- aided if it were em- ment in plant and facilities, program mate- tions on premise that if network had used its powered to impose penalties (other than rials, etc. It is not unlikely that there would weight on affiliates. its qualifications to hold broadcast license were in doubt. Commission revocation of a station's license) for prac- he a financial loss in the forced sale of the renewed licenses of Don Lee stations on ground tices which. after proper investigation that revocation (which was its only recourse by station's facilities to the new licensee author- then) was too stringent punishment. the Commission, were found to be infrac- Page 104 October 7, 1957 BROADCASTING TELECASTING tions of the existing rules. In any case where administrative steps as it considers necessary trol, and the practices in which they engage, the Commission is authorized, pursuant to in order to insure an adequate staff organiza- have been found incompatible with the § 312(a)(b) to revoke a license, or to revoke tion both for the effective enforcement of public interest. An important Commission a permit, or to issue a cease and desist the existing and proposed rules and for a policy impinged upon by network structure order, the Commission, after the hearing continued re- examination of the rules in and practices is that of making the station required by subsection 312(c), or waiver the light of their impact on the industry licensee responsible for broadcasting in the thereof, in lieu of revoking a license, or and of other developments. Only in this public interest. As has been seen, stations are revoking a permit, or issuing a cease and way can the Commission insure a broad- highly dependent on the network program desist order, or in addition to issuing a casting system that is serving the public service, and the network affiliate carries a cease and desist order, should be authorized interest through effective competition. large schedule of network programs. The to the order the licensee or permittee to forfeit IV. Conclusion networks, through their use of con- to the United States a specified sum for tractual right of option time, and other each day during which the Commission The Report on Network Broadcasting practices, have persuaded affiliated stations finds that any offense set forth in the order recognizes the great contribution of the to accept a larger schedule of network pro- networks to television. was to show cause issued pursuant to subsection It the nation- grams than they would otherwise be dis- 312(c) occurred. Since the magnitude and wide, interconnected network system of posed to carry. In this way, network prac- importance of the rule infractions are likely broadcasting, providing free program serv- tices have, to some extent, restricted the ice to vary from case to case, the Commission through national advertiser support, programming responsibility of the station which should be permitted some latitude, within made possible the phenomenal growth licensee and limited the licensee's oppor- prescribed limits, in relating the amount of of television. In this way, national program tunities to program according to the specific each forfeiture to the nature of the infrac- service was brought to virtually all our needs of his local community. They hava tion and the particular circumstances in- people in a brief span of years. Through also curtailed the availability of alterna- this public programming volved. Such a system of forfeiture would system, service as tive program sources to the station and thus well as give the Commission more flexibility in popular entertainment is provided to the public which it serves. and to a nation- applying its rules to varied and changing simultaneous broadcast wide audience of events of national interest Another statutory and Commission policy situations. directly affected by networking is is made possible. The network system also that of The Network Study Staff therefore rec- preserving effective provides a vital means of linking together competition in broad- ommends that the Commission request Con- casting. Networks have a high concentra- gressional legislation that would impower our people in the event of national emer- gency. In these and other respects, network tion of control over important facets of the it to adopt a system of forfeitures in the activities are consistent with, or help to telecasting industry. The principal factors case of demonstrated infractions of Com- accounting for the high concentration of mission rules. This procedure for handling promote the public interest and to effec- policy. control by networks are the shortage of violation is tuate Commission alleged of Commission rules competitive station facilities in the vhf preferable to considering such complaints On the other hand, there are respects in which the networks' concentration of con- spectrum and the economic advantages, to in the license renewal context. In the past, the main thrust of Commis- sion activity in the broadcasting area has necessarily been in the assignment of frequencies for the development of radio and One Call for all You Need in television broadcasting and in licensing of stations to operate on the assigned frequencies. These were clearly the most ur gent of the Commission's tasks and, with LIGHTING EQUIPMENT the limitations of budget and staff, required LIGHTING a heavy concentration of Commission per- Complete M. R. Incan- descent Equipment, M.R. RENTALS sonnel. Now that the Commission has suc- High Intensity Arc ceeded in getting a substantial number of Equipment, Dimmer Equipment 250 W - television stations on the air, and has issued 10,000 W, Diffusion, ANYTIME - ANYWHERE! licenses for virtually all commercial assign- Scoops, Reflectors, Bv11- ments in the vhf portion of the spectrum, boards, Cable. For quick service, expert advice and one low price it is possible for the Commission to devote PORTABLE for equipment, installation and removal, call on more of its resources to some of the other POWER one of the nation's largest suppliers of temporary problems before it. With respect to a num- EQUIPMENT lighting facilities -Jack Frost. His lighting equipment which it ber of practices has examined, AC and DC Generators inventory is unexcelled. Below are just a few of the the Network Study Staff has discovered 15 Amps to 1500 Amps many items available for quick delivery whenever apparent violations of existing Commission (Truck or Caster - mounted). Portable and wherever needed. rules. The mutuality of interest between Transformers - Dry stations and networks in many areas, and and Oil, Portable the overriding importance to stations of Substations. Write or Wire for Catalog and Free Estimates affiliation with a network, may make it DOLLIES unlikely that some stations wilt inform the Fearless and Rcby Pan - Commission in cases where the network has cram Dollies, Crab and been seeking to influence station behavior Western Dollies. in ways that may be contrary to the Corn- GRIP mission's rules. For these reasons, the Net- EQUIPMENT work Study Staff concludes that continued JACK A. FROST MacTon Turntable for Dept. BT and close surveillance by the Commission of Cori and Displays, such practices is essential, including field Mole Richardson Boom 234 Piquette Ave., Detroit 2, Mich. and Perambulator, Par- investigations, where appropriate, in con- allels, Ladders and Canadian Office: nection with alleged violations. Steps, Scrims and Flogs, Dots and Stands. 41 Kipling Ave., South, Toronto, Ontario Television is a dynamic industry, and its structure and practices will undoubtedly undergo numerous changes with the passage of time. The Network Study Staff therefore recommends that the Commission take such BROADCASTING TELECASTING October 7, 1957 Page 105 FOR THE RECORD CONTINUED

networks and stations. inherent in the oly profits or economic rent in the use of affiliation relationship. Despite the very high valuable frequency channels allocated to network profits of CBS and NBC, there is the large commercially desirable markets: little prospect for the immediate entry of a and recapture of the value of the frequency fourth network. While the three existing itself upon the sale of scarce, viable, sta- networks compete among themselves in tion facilities. areas. the many small number of networks In lieu of considering such basic struc- and the formidable to new net- barriers tural changes. the Network Study Staff has work entry are limitations on the effective- followed the policy of working within the ness of competition at the network level. framework of the existing network system The encouragement of greater competition and recommending the minimum changes between networks and national spot tele- necessary to remove competitive restraints casting. therefore, holds out the principal and to effectuate Commission policy relative hope of providing more effective competi- to licensee responsibility, diversity of owner- tion in the public interest. However, a num- ship and control, and broadcasting in the to ber of network practices have served public interest. Thus, it has been recom- restrain competition between network and mended that the self regulating value of spot and national advertising to place the publicity as to affiliation practices, rates. station representatives. program suppliers. .:.X G. PFAENDER, President and compensation be relied upon to the and advertisers using national spot, at a extent possible. Where this is not feasible. competitive disadvantage. These practices. it has been recommended that the restraints Like Hundreds in combination, have restrained competition on station freedom and the competitive op- between networking and the national spot portunities for non -network groups. result- system to a significant degree. of Broadcasters... ing from option time, must -buy, the use of A third policy of the Commission is that affiliation and rate decisions to influence Station Manager of providing a nationwide television system, station behavior and other practices, be pro- with one or more broadcast services availa- hibited or further limited. The recommenda- MAX G. PFAENDER of ble to as high a proportion as possible of the tions are designed to improve upon the people of the United States. The network existing structure rather than to provide a WKLY system has done much to foster the realiza- substitute for it. tion of this objective. But some practices Hartwell, Georgia Through these recommended changes, sta- of the networks designed to protect the area tions will have additional freedom in proof their primary affiliates, especially in the and Chief Engineer gramming to meet the needs of their local larger and more profitable markets, have communities; there will be somewhat great- B. \. MeLANE impeded rather than assisted this Commis- er opportunity for access to the valuable sion policy. television medium of non -network groups. This report accepts the network system Selected such as program producers and national as a necessary and highly desirable com- station representatives provided a wide ponent of the American broadcasting sys- range of program choice; some greater ac- tem. The recommendations which have STAINLESS TOWERS cess of local and regional advertisers to been made are designed to provide effective television will be provided; multiple own- competition in television by removing those ership will be reduced and more entrepre- competitive restraints which impinge upon neurs will be brought into broadcasting, thus Commission policy relating to the public increasing opinion sources and the oppor- interest in broadcasting. It is the opinion tunities for local community service; and and hope of the Network Study Staff, that the networks will be subject directly to the the present system of broadcasting, in which Commission's rules so that any restraining the networks play so large a role. will be conduct in matters affecting the public in- rendered more competitive by adoption of terest may be more effectively administered. and thus will better these recommendations, Adoption of the recommendations should serve the interest of the public at large. result in a greater degree of competition in It should be recognized, however, that broadcasting, programming which is more the high concentration of control exercised responsive to community needs, and a more by networks, the barriers to new network nearly nationwide service. The viewing entry. the strong bargaining position of the public would have available a wider variety networks in their relations with stations in of television services and a more varied many markets, and the limited opportunities program fare. for non -network groups to compete, present In the opinion of the Network Study in combination a serious problem for the Staff. these recommendations. if adopted. B. A. McLANE, Chief Engineer realization of the objectives of the Corn- will bring about important and substantial mission. Should measures recommended in LEARN WHY MANY BROADCASTERS CHOOSE improvements in television this report. together with technological broadcasting STAINLESS TOWERS service to the people. change in the industry within the next few Call or Write for Informative years, not achieve effective competition in Literature. the broadcasting system. it may be necessary TAE COMMUNITY. 1,7 ICE to consider basic structural changes in the -.- system. The changes which might have to be considered under these circumstances enc. include such alternatives as: a national Staslnless, television service available to subscrib- NORTH WALES PENNSYLVANIA any ing stations. as national news sources now SRS make their services available to all news- GREATER CLEVELAND'S papers: rationing of station time among program suppliers and advertisers: Commis- NUMBER i STATION sion regulation of rates: recapture of monop- SRS "Radio -Active" MRS Page 106 Oeffective radiated power. vhf -very trans. -transmitter. uni- unlimited hours. kc- Harry Plotkin, Washington D. C. Consulting high frequency. uhf -ultra high frequency. ant. kilocycles. SCA-subsidiary communications au- engineer Kear and Kennedy, Washington, D. C. service authorization Owners are Sherwin Grossman (60 %), Harry J. -antenna. aur.- aural. vis.- visual. kw-kilo- thorization. SSA-special Grossman (20 %), and Janice C. Grossman (20%). watts. w-watt. mc- megacycles. D-day. N- STA- special temporary authorization. a-educ. Sherwin Grossman has theatre interests; Harry Grossman has theatre and banking and cleaning interests; Janice Grossman has theatre interests. Am -Fm Summary thorugh Oct. 2 Tv Summary through Oct. 2 Announced Sept. 26. Appls. In On Pend- Hear- Total Operating Stations in U. S.: Existing Tv Stations Air Licensed Cps ing big Vhf Uhf Total Am 3,024 3,010 298 443 144 Commercial 401 87 488' ACTIONS BY FCC Fm 539 519 66 78 0 Noncomm. Education 19 5 24c CALL LETTERS ASSIGNED FCC Commercial Station 1, WLOF -TV Orlando, Fla.-Mid -Florida Televi- Authorizations Grants since July I 1952: sion Corp., ch. 9. Changed from WTLO. As of Aug. 31, 1957 (When FCC began processing applications WVMI -TV Biloxi, Miss. -Radio Assoc. Inc., after tv freeze) eh. 13. Am Fm Tv KSOO -TV Sioux Falls, S. D.- KS00 -TV Inc., Licensed (all on air) 3,068 520 365 Vhf Uhl Total ch. 13. Cps on air 30113. 532 528 Commercial 363 328 691' Cps not on air 148 30 133 Noncomm. Educational 28 21 492 Total authorized 3,261 562 661 Translators Applications in hearing 155 12 82 New stations requests 340 37 77 Applications tiled since April 14, 1952: ACTIONS BY FCC New station bids in hearing 109 5 46 Facilities change requests 195 15 47 (When FCC began processing applications CALL LETTERS ASSIGNED after N freeze) Total applications pending 1,118 148 382 K71AG Bullhead City & Davis Dam, Ariz. - Licenses deleted in Aug. 0 2 o Mohave County Board of Supervisors. Changed Cps deleted in Aug. 2 0 1 New Amend. Vhf Uhf Total from K72AH. Commercial 1,125 337 872 590 1,462 K83AC Globe & Miami, Ariz. -Community Tv Noncomm. Educ. 68 38 33 68, Project. a Based on official FCC monthly reports. These K71AF Cedarville, Calif.-Surprise Valley Tv are not always exactly current since the FCC Club. must await formal notifications of Stations going Total 1,193 337 910 623 1,5305 K72AN Durango, Colo.- Durango Jr. Chamber on the air, ceasing operations, surrendering li- of Commerce Inc. censes or grants, etc. These figures do not include s 177 cps (33 vhf, 144 uhf) have been deleted. K71AH Salida, Colo.- Salida Tv Translator noncommercial, educational fm and tv stations. a One educational uhf bas been deleted. Assn. For current status of am and fm stations see a One applicant did not specify channel. K71AG Cottage Grove, Ore. -South Lane Tv "Am and Fm Summary," above, and for tv sta- Includes 48 already granted. Inc. tions see "Tv Summary," next column. e Includes 725 already granted. K74AJ Cottage Grove, Ore.-South Lane Tv Inc.

NATION -WIDE NEGOTIATIONS FINANCING APPRAISALS

RADIO . TELEVISION NEWSPAPER

EASTERN MIDWEST SOUTH SOUTHWEST WEST

MAJOR FULLTIME 1 KW VALLEY ROCKY INDEPENDENT INDEPENDENT DAYTIMER INDEPENDENT MOUNTAIN $350,000 $350,000 $75,000 $75,000 $130,000

1,700.000 people Under -radiod A good area with This 1 kw day - Fulltime network in primary. Good market. Cash flow high personal in- timer in the cit- affiliate with ex- equipment. One - of $75,000 annual- come. One -half rus country of cellent record of half cash. ly. 29% down. down. Now show- Texas is showing profit. 29% down. ing a profit. rapid gains. Lib- eral financing. Ideal for owner manager.

WASHINGTON, D. C. CHICAGO, ILL. ATLANTA, GA. DALLAS, TEX. SAN FRANCISCO Ray V. Hamilton Jack L. Barton Dewitt (Judge) Landis W. R. (Ike) Twining Wm. T. Stubblefield Barney Ogle 1737 DeSales St., N. W. Tribune Tower 1515 Healey Bldg. Fidelity Union Life Bldg. III Sutter St. EX 3-3456 DE 7 -2754 JA 3 -3431 RI 8 -1175 EX 2 -5671

Call your nearest office of HAMILTON, STUBBLEFIELD, TWINING & ASSOCIATES

BROADCASTING TELECASTING October 7, 1957 Page 107 1 FOR THE RECORD CONTINUED New Am Stations New Fm Stations

ACTIONS BY FCC ACTIONS BY FCC Huntsville, Ala. -Leroy Garrett, granted 1600 Mt. Washington Tv Inc., Mt. Washington, N. H. kc, 1 kw D. P. 0. address 703íh S. 14th St., -Granted cp for new Class B fm station to Birmingham, Ala. Estimated construction cost operate on ch. 235 (94.9 mc); ERP 8.9 kw; ant. S16,312, first year operating cost $36,000, revenue height 3,720 ft.; subject to John W. Guider (10% $60.000. Mr. Garrett, cleaning interests and own- stockholder) disposing of interest In WMOU- er recording company, will be sole owner. An- FM Berlin, N. H., prior to commencing program Planning nounced 2. Oct. tests at Mt. Washington station. Announced Tallasses, Ala.- Confederate Bcstg. Co., granted Sept. 26. 1300 kc, 1 kw D. P. 0. address % Ned Butler, Box Herman C. Hall, Greensboro, N. C.- Granted 292, Talladega, Ala. Estimated construction cost cp for new Class B fm station to operate on $13,000, first year operating cost $20,000, revenue ch. 254 (93.7 mc); ERP 5.8 kw; ant. 110 ft.; en- $26,000. Mr. Butler (33.34 %), James T. Hemphill gineering conditions. Announced Oct. 2. (33.33 %), W. K. Johnston (18.33 %) and Joe A. Antioch College of Yellow Springs, Yellow Armbrester Jr. (15 %) will be owners. Mr. Butler, Springs, Colo. -Granted cp for new noncommer- a Radio Mr. Hemphill and Mr. Johnston are co- owners of cial educational fm station to operate on ch. 218 WJHB Talladega. Mr. Armbrester is appliance (91.5 mc) for low power (10 w) operation. An- and furniture dealer. Announced Oct. 2. nounced Sept. 26. Douglas, Ariz. -Frank S. Bare Jr., Genevieve James R. Corry, Houston, Tex. -Granted cp for B. Bare, David V. Harman and Isabelle B. Bar- new Class B fm station to operate on eh. 250 man d/b as Copper State Enterprises, granted (97.9 mc); ERP 10.5 kw; ant. 235 ft. Announced 930 kc, 1 kw D. P. O. address r Mr. Bare, Box Oct. 2. 5282, Phoenix, Ariz. Estimated construction cost $21,435, first year operating Cost $19,900, revenue APPLICATIONS $45,000. Mr. Barc is 50.2% stockholder in applicant Station? San for Phoenix am and former station manager, Diego, Calif.- Sherrill C. Corwin, 96.5 mc. KRUX Glendale, Ariz. Mr. Harman has Tempe, 29.45 kw uni. P. 0. address 122 S. Robertson, Los Ariz., restaurant and real estate interests. An- Angeles 48, Calif. Estimated construction cost nounced Sept. 26. $28,700, first year operating cost $25,000, revenue Leland, Miss. - Joseph S. Zuccaro tr /as Miss $25,000. Mr. Corwin, sole owner, is 10- 15/16% - Ark Bcstg. Co., granted 1580 ke, 1 kw D. P. O. stockholder of KPRO Riverdale, KROP Brawley, address Box 112 Natchez, Miss. Estimated con- KYOR Blythe and KREO Indio all Calif., 15% struction cost $13,150, first year operating cost stockholder of KAKE -AM -TV Wichita, Kan., and $24,000, revenue $30,000. Mr. Zuccaro is Natchez applicant for various stations. Announced Sept. lawyer. Announced Sept. 26. 30. Nashua, N. H.- Merrimack Valley Bcstg. Sys- Miami, Fla. -Hallandale Drive -In Theatre Inc., tem Inc., granted 1590 kc, 5 kw DA -D. P. 0. ad- 94.9 mc. 16.9 kw unl. P. 0. address Box 278, Hal- dress 502 W. Hollis St., Nashua. Estimated con- landale, Fla. Estimated construction cost $29,740, RCA struction cost $32,210, first year operating cost first year operating cost $7,500, revenue $5,000. $31,777, revenue $81,770. Claude E. Nichols, owner Owners are Sherwin Grossman (95 %) and Janice of Nashua radio -tv- sales -service firm, is 100% C. Grossman (5 %). Mr. Grossman has theatre PROGRESS owner. Announced Sept. 26. interests. Announced Sept. 26. PURCHASE APPLICATIONS Existing Fm Stations Gloucester, Mass. -WGLO Inc., 820 kc, 1 kw D. PLAN P. O. address Lewis F. Sargent, 580 Winter St.. CALL LETTERS ASSIGNED Framingham, Mass. Estimated construction cost $25,285, first year operating cost $56,958, revenue WILY Kenmore, N. Y.- Western New York $66,073. Principals include Lewis F. Sargent Bcstg. Co., 103.3 mc. Changed from WXRC. (52 %) and others. Mr. Sargent is former com- WRFM New York, N. Y. -Long Island Bcstg. mercial manager of WKOX Framingham, Mass. Corp., 105.1 mc. Changed from WWRL-FM. Announced Oct. 1. WBKW Beckley, W. Va. -Joe L. Smith Jr. Inc., 99.5 mc. Flexible Financing Lansing, Mich.- Binder -Carter -Durham Inc., Changed from WJLS -FM. 1580 kc, 500 w D. P. 0. address 3506 E. Kearsley for Broadcasters St., Flint, Mich. Estimated construction cost $49,705, first year operating cost $35,000, revenue Ownership Changes $50,000. Owners are Richard S. Carter (50 %), Harry J. Binder and Albert Binder (each 25 %). ACTIONS BY FCC Mr. Carter is general manager of WAMM Flint. Messrs. Binder have furniture interests. An- KAFP Petaluma, Caif.- Granted assignment of nounced Sept. 11. license to Broadcast Associates Inc. (W. Shelby Stevens Point, Wis. -Alvin E. O'Konski Enter- Oliver, president); consideration $75,000. An- prises Inc., 1320 kc, 500 w N. 1 kw D uni. P. 0. nounced Sept. 26. address House Office Bldg., Washington, D. C. KOVR (TV) Stockton, CaIH.- Granted transfer Estimated construction cost $45,600, first year of control from H. L. Hoffman and Terry H. Lee operating cost $80,000, revenue $85,000. Mr. to Hudson Valley Bcstg. Co. Inc. (WROW Al- 0 O'Konski also owns WOSA Wausau and WLIN bany, and tv stations WCDA Albany, WCDB i (FM) Merrill, both Wis. 1. Announced Oct. Hagaman, both N. Y., and WCDC Adams, Mass., and some stockholders have interests in WTVD Durham, N. C.); consideration $1,222,808 plus or Existing Am Stations minus certain adjustments. Comr. Bartley voted for 309 (b) letter. KOVR operates on ch. 13. ACTIONS BY FCC Announced Sept. 26. Here's a brand new KHUB Watsonville, Calif.- Granted assignment CALL LETTERS ASSIGNED of license to Francis T. Crennan; consideration KOKA Shreveport, La.- Northwest Louisiana $59,400. Announced Oct. 2. Bcstg. Corp., 1050 kc. Changed from KANV. WTMC Ocala, Fla.- Granted assignment of li- financing plan that will WINE Kenmore, N. Y.- Western New York cense to WTMC Inc. (R. H. Gunckel Jr., pres- Bcstg. Co., 1080 kc. Changed from WXRA. ident); consideration $125,000. Announced Oct. 2. WEEP Pittsburgh, Pa.- Pittsburgh Bestg. Co., WSYL Sylvania, Ga.- Granted assignment of 1080 Ice. Changed from WILY. license from Robert H. Thompson to Edwin H. KINT El Paso, Tex.- Robert L. Hon sum, Bass, tr /under same name; consideration $45,000. take a load off your 1590 Ice. Announced Oct. 2. ,äSb".k..ü::ZFï4`zïïx:z pocketbook and speed Southwest you on your way to $200,000.00 One of the old established regional network stations station ownership! in one of the southwest's finest growth markets. Location unsurpassed for living conditions. 29% down with bal ance payable over five years. Exclusive RADIO CORPORATION with of AMERICA lilackl urn eom pang/ NEGOTIATIONS FINANCING APPRAISALS WASHINGTON, D. C. ATLANTA CHICAGO James W. Blackburn Clifford B. Marshall H. W. Cassill Jack V. Harvey Stanley Whitaker William B. Ryan ä.: Washington Building Healey Building 333 N. Michigan Avenue STerling 3 -4341 JAckson 5 -1576 Financial 6 -6460

Page 108 October 7, 1957 BROADCASTING TELECASTING IESSIONAL CARDS

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Executive Offices Consulting Engineer GODLEY CO. CONSULTING ENGINEERS 1735 De Sales St., N. W. ME. 8 -5411 PAUL RADIO & TELEVISION Offices and Laboratories National Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. Pilgrim 6 -3000 501 -514 Munsey Bldg. STerling 3 -0111 1339 Wisconsin Ave., N. W. Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Washington, D. C. FEderal 3.4800 Member AFCCE Member Member AFCCE Member AFCCE AFCCE' -J

Commercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES L. Gen. Mgr. Lohnes & Culver Everett Dillard, 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 MUNSEY BUILDING DISTRICT 7 -8215 Engineering Bldg. WASHINGTON, D. C. 1052 Warner National 8 -7757 Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4, D. C. P. O. BOX 7037 JACKSON 5302 Washington 4, D. C. MO. WASHINGTON 4, D. C. KANSAS CITY, :Member AFCCE Member AFCCE Member AFCCE -Member AFCCE

L. H. CARR & ASSOCIATES PAGE, CREUTZ, RUSSELL P. MAY Consulting STEEL & WALDSCHMITT, INC. KEAR & KENNEDY Communications Bldg. 1302 18th N. W. Hudson 3 -9000 711 14th St., N. W. Sheraton Bldg. Radio & Television St., 710 14th St., N. W. Executive 3 -5670 Washington 5, D. C. REpublic 7 -3984 Engineers Washington 5, D. C. WASHINGTON 6, D. C. Washington 6, D. C. Fort Evans 303 White Henry Stuart Bldg. Mutual 3280 Seattle 1, Washington 5fember AFCCE 1001 Conn. Ave. Leerburg, Va. Member AFCCE :Member AFCCE Member AFCCE

JR. ROBERT A. EARL CULLUM, GUY C. HUTCHESON M. SILLIMAN LYNNE C. SMEBY CONSULTING RADIO ENGINEERS John A. Moffet-Associate CONSULTING ENGINEER AM -FM -TV P. O. Box 32 CRestview 4 -8721 1405 G St., N. W. INWOOD POST OFFICE 7615 LYNN DRIVE DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 Washington 5, D. C. WASHINGTON 15, D. C. LAKESIDE 8 -6108 ARLINGTON, TEXAS Member AFCCE' Member AFCCE OLiver 2 -8520

WILLIAM E. BENNS, JR. GEO. P. ADAIR ENG. CO. WALTER F. KEAN ROBERT L. HAMMETT CONSULTING RADIO ENGINEERS Consulting Radio Engineer Consulting Engineers CONSULTING RADIO ENGINEER Radio -Television Associates 3802 Military Rd., N. W., Wash., D. C. Communications-Electronics George M. Sklom, Robert A. Jones Phone EMerson 2 -8071 821 MARKET STREET Box 2468, 1610 Eye St., N.W., Washington, D. C. 1 Riverside Road -Riverside 7 -2153 Birmingham, Ala. SAN FRANCISCO 3, CALIFORNIA Executive 3 -1230 Executive 3 -5851 Riverside, III. Phone STate 7-2601 SUTTER 1 -7545 Member AFCCE (A Chicago suburb) Member AFCCE

Vandivere, CARL E. SMITH J. G. ROUNTREE, JR. JOHN B. HEFFELFINGER Cohen & Wearn CONSULTING RADIO ENGINEERS 5622 Dyer Street Consulting Electronic Engineers 4900 Euclid Avenue 8401 Cherry St. Hiland 4-7010 EMerson 3 -3266 612 Evans Bldg. NA. 8 -2698 Cleveland 3, Ohio KANSAS CITY, MISSOURI 1420 New York Ave., N. W. HEnderson 2 -3177 Dallas 6, Texas Washington 5, D. C. Member AFCCE

LOWELL R. WRIGHT VIR N. JAMES JOHN H. MULLANEY A. E. TOWNE ASSOCS., INC. Aeronautical Consultant SPECIALTY Consulting Radio Engineers TELEVISION and RADIO serving the radio 8 tv industry Directional Antenna Proofs on aeronautical problems created ENGINEERING CONSULTANTS by antenna towers Mountain and Plain Terrain 2000 P St., N. W. St. Munsey Bldg., Wash. 4, D. C. Washington 6, D. C. 420 Taylor S. Skyline District 7 -1740 1316 Kearney 6 -1603 San Francisco 2, Calif. (nights- holidays telephone Denver 22, Colorado Columbia 5 -4666 PR. 5 -3100 Herndon, Va. Elmwood 6 -4212)

PETE JOHNSON SERVICC h DIRECTORY CONSULTING ENGINEERS KANAWHA HOTEL BLDG PHONE:

CHARLESTON, W. VA. DI. 3 -7503

COLLECTIONS COMMERCIAL RADIO CAPITOL RADIO For the Industry COMPANY MONITORING ENGINEERING INSTITUTE ALL OVER THE WORLD Member .IFCCE PRECISION FREQUENCY Accredited Technical Institute Curricula TV- Radio -Film and Media MEASUREMENTS Accounts Receivable 3224 16th St., N.W., Wash. 10, D. C. A FULL TIME SERVICE FOR AM -FM -TV No Collection -No Commissions Practical Broadcast, TV Electronics engi- STANDARD ACTUARIAL WARRANTY CO. P. O. Box 7037 Kansas City, Mo. neering home study and residence courses. 220 West 42nd St., N. Y. 36, N. Y. 3 specify course. Phone Jackson -5302 Write For Free Cotolog, 10 5.5990

BROADCASTING TELECASTING October 7, 1957 Page 109 FOR THE RECORD CONTINUED

KEOK Fort Dodge, Iowa-Granted assignment Wray; consideration $80,000 subject to adjust- by Charles Sawyer. Mr. S -weer owns WING of license to American Bests. Stations Inc. (li- ments. Announced Sept. 26. Dayton, Ohio, is majority stockholder of WIZE censee of WMT Cedar Rapids; various officers KREM- AM -FM -TV Spokane, Wash. -Granted Sprirgflrld, Oh:o, 20% stn-'-I'o'der of WCOL have interests in WMT -TV Cedar Rapids; assignment of licenses to KREM Bests. Corp. Columbus, Ohio, owner of WKLO Louisville, Ky. KMXR Denver, and KJBS San Francisco); con- (Dorothy S. Bufitt 40% and King Bcstg. Co. 60% Anrnnn-ed Sept. 26. sideration $155,000. Announced Sept. 26. voting stock; KING- AM -FM -TV Seattle, and in- KMOX -TV St. Louis. Mo.-Seeks assignment of WKLK Cloquet, Minn.- Granted (1) renewal of terest in KGW -AM -TV Portland Ore.); consid- cp from Columbia Berta. System Inc. to 220 license and (2) relinquishment of positive con- eration $2,000,000. By letter, denied petition by Television Ire. (contingent on grant of KWK- trol by Richard A.. Dorothy R. and Charles R. Television Spokane Inc., to designate applica- TV, filed simultaneously, see below). 220 Tele- Rail, as a family group, through sale by Richard tion for hearing, but pointed out th ^t action vision Inc. is owned by Ha-old Ropier (44- 2/7 %). A. Rail of 48.45% stock to Harry Newby, Walter does not consttute a determination of issues Lillian Koplar Shenker i2' -3"7 %) and Arthur F. Stock, Frank Benkoski and Parker Childs; existing in controversy arising out of the con- A. Bh'meyer (14- 2/7 %). Mr Kooler has hotel consideration $6.500. Announced Oct. 2. tract alleged in the petition. Comr. Bartley and drug interests; Lillian ¡Copier Shenker has WMID Atlantic City, N. J.- Granted (1) re- voted for a 309(b) letter; Comr. Mack absent. various business inte -ests, rrd Mr. B!umeyer newal of license and (2) transfer of control from KREM -TV operates on ch. 2. Announced Sept. has insurance and banking interests. Announced Richard Endicott to David H. Freedman (pres- 26. Sept. 30. ent officer, director and minority stockholder); WFMR (FM) Milwaukee. Wis-Granted Re- KWK -TV St. Louis, Mn Seeks assignment of consideration $9.600 and 5 -year contract as con- quisition of positive control by Jemes G., Clif- license and co from KWK P ". to Columbia sultant at $7,500 per year. (Chalrm'n Doerfer ford H., Sheila and Ann Baker through stock Bcrtg. System Inc. for $2 /40.rrn subie^t to ad- abstained from voting.) Announced Sept. 26. from Koeth Jr. and Albert Weiss. justments on closing date. "t''-- CBS -owned WGR -AM -TV Buffalo, N. Y. - Granted as- Árchase m Hugo etat'ons inelud- WCBS- AM-Far -TV New York, signment of licenses to Transron'inent Televi- N. Y., KNX- AM-FM. KNXT (TV) Loa Angeles, sion Corp. (licensee of WROC -TV Rochester, Crlif. WBBM- AM -FM -TV r.!!c " ". PL. KCBS- N. Y., and 50% interest in WSVA- AM-FM -TV APPLICATIONS AM -FM San F-sncisco, Calif.. FMOa -AM -TV St. Harrisonburg, Va.); merges assignor into assignee Ients, Mo.. WEEI -AM-FM Boson. Mas.. WXIX through stock transaction. Comr. Bartley ab- KRTU Tucson. Ariz. -Seeks assignment of H- (TV) Milwaukee. Wis., WHCT (TV) Hartford, stained from voting. WGR -TV operates on ch. 2. eenan from Associated Be.trs. of Tucson to As- Co-. Announced Sent. 30. Announced Sept. 26. sociated Bestrs. of Tucson Inc. Corporate change. KWEB Rochester, Minn. -Seeks assignment of WROC -TV Rochester, N. Y.- Granted acquisi- No rontrol change. Announced Sent. 25. license from Rochester Bests. Co. to Rochester tion of positive control by Paul A. Schoellkopf Longmont, Colo. -Seeks assignment of Ile-nse Music City Inc. Cornorate change. No control Jr., J. Fred Schoellkopf IV, David G. Forman, from Radio Station KLMO to Arline Hudgins change. Announced Sept. 26. Seymour H. Knox III, Seymour H. Knox and Steinbach for 463.000. Arline St ^Inks -?, is former KBMI Henderson, Nev.-Seeks assignment of Northrup R. Knox through exchange of 5.000 owner and general manager of KBMO Benson, license from Television Co. of Ame-ica Inc. to shares (50 %) of Class A common stock for like M'nn. Announced Sept. 25. KBMI Inc. Corporate change. No control change. number of shares of Class B common stock by WDAX McRae, Ga.-Seeks assignment of cp Announced Sept. 26. General Railway Signal Co. Comr. Bartley ab- from Radio Telfair to Radio Telfair Inc. Corpo- WHFI (FM) Newark, N. J. -Seeks assignment stained from voting. Announced Sept. 26. rate change. No control change. Announced Sept. of license from Fidelity Radio Corp. to Du Mont WSRC Durham, N. C.-Granted assignment of 26. Bcste. for $40,000. Du Mont Bests. is the lic -nsee license to Carolina Radio Inc. (Robert A. Mon- WREX -TV Rockford, Hl. -Seeks transfer of of WNEW and WABD (TV) New York. N. Y., roe, pres.; 50% owner of WAAA Winston- Salem); control from Greater Rockford Television Inc. end WTTG (TV) Washington, D. C. Announced consideration $100,000. Announced Sept. 26. to Continental Television Corp. for 52.P50Á00. Sent. 25. WTVD (TV) Durham, N. C.-Granted transfer Continental Television Corp. is owned by Lester WXRA, WXRC (FM) Kenmore, N. IL-Seeks of control from Durham Television Co. Inc., to essienment of license from Western New Townes (Bob) Hope (50 %), Albert Z "esmith Bests. York Hudson Valley Bcstg. Co. Inc., stock transaction (25 %), Arthur B. Hogan (10 %) and Ashley L. Co. to John W. Kluge. Corporate change. to merge Durham Television Co. Inc., into Hud- Robison (15 %). Mr. Hope is 40.37% stockholder Nn enntrol change. Announced Sept. 25. son Valley Bcstg. Co. Comr. Bartley voted for WBFM (FM) New York, N. Y.-Seeks transfer of KOA -AM -TV Denver, Colo. Mr. Zugsmith is of control of a 309(b) letter. WTVD operates on ch. 11. An- 37.5% stockholder of KVSM San , Mateo. Calif., license corp. from Muzak Corp. to nounced Sept. 26. 25% stockholder of KULA -AM -TV Homnhdn, Wrather Corp., for $4,175,000. Wrather Corn. is WEYE Sanford, N C.- Granted transfer of con- Hawaii, 17.5% of KSHO Las Vegas, Nev.. 17.5% of owned by J. D. Wrather Jr. (46 %), John L. Loeb trol from W. L. Simmons, et al., to Dallas L. KBMI Henderson, Nev., 9% of KBYE Oklahoma (45 %) and others. Mr. Wrather is 38.895% stock- and Martha H. Mackey; consideration $19,400 for City, Okla. 55.57% of KRKD -AM -FM Los An- holder of KFME -AM-TV San Diego, Calif., 73.76 %. By letter, denied request by Waldo W. geles, Calif., 55.57% of KITO San Bernadi -n, KERO -TV Bakersfield, Calif., and has less than Prmm to designate application for hearing, but Calif. Mr. Hogan is 25% owner of KULA-AM -TV, 2% Interest in DuMont Bcstg. Corp., licensee of pointed out that this action does not constitute a 18% shareholder of KBYE, owner of KFOX Long WARD (TV) New York, N. Y., WTTG (TV) determination of issues existing in the contro- Beach, Calif., 18% shareholder of KSHO -TV end Wesh?neton, D. C., and WNEW New York, N. Y. versy arising out of contract alleged by Priman. KBMI. Mr. Robison is 75% owner of KOVO Mr. Loeb owns less than 1% of DuMont Bcstg. Announced Oct. 2. Provo, Utah, 25% owner of Southern Calif. B^strs. Corn. Announced Sept. 30. KNDC Hettinger, N. Dak. -Granted acquisition Inc., 9% owner of Great Empire Bcstg. Corp., WOOW New Bern N. C.-Seeks assignment of of positive control by D. J. Shults through stock Oklahoma City Okla. Announced Sent. 27. license from Radio New Bern Inc. to WBOF -TV transfer from Lyle Markegard and Arnold WCSI Columbus, Ind.-Seeks assignment of li- Inc. for $15,000 and certain promissory note. Adsem. Announced Sept. 26. cense from Syndicate Theatres Inc. to White WHOF -TV Inc. is owned by J. Leo Hoarty Jr., WJAS -AM -FM Pittsburgh, Pa.- Granted as- River Bcstg. Co. for $150,000. White River Bcstg. J. Sidney Banks, J. P. Sadler and W. W. Mc- signment of licenses to National Bests. Co., Inc. is owned by The Findlay Publishing Co., licen- Clanen Jr. (each 25%). Fach of these own (100% owned by RCA); consideration $725,000; see of WFIN-AM -FM Findlay, Ohio. Announced 19.48% of WBOF Virginia Beach, Va. Announced action is without prejudice to whatever action Sept. 26. Sent 94. the Commission deem appropriate at such KPIG Cedar Rapids, IowaSeeks acquisition WBCB Levittown -Fairless Hills, Pa.-Seeks as- time ymay of positive control of licensee core by John C. signment of cp from Drew J. T. O'Keefe, Jack olving RCA anal NBCNB ayabe terminated. NBC Kelly, Lennon Kelly, Dr. A. H. Kelly and James J. Dash and William F. Waterbury to O'Keefe is licensee of WRCA- AM-FM -TV New York, I. Mitchell through purchase of 405 shares of Bests. Co. Inc. Corporate change. No control N. V.; WRC- AM -FM -TV Washington, D. C.; stock by the licensee (Cedar Rapids Bcstg. chant^. Announced Oct. 1. WQAM -AM -FM and WNBQ (TV) Chicago, Ill.; from Corp. Cor- KQV Pittsburgh, Pa.-Seeks transfer of con- KNBC -AM-FM San Francisco, Calif.; WRCV- porate No control change. nunced trol of licensee corp. from Earl F. Reed and AM-TV Philadelphia, Pa.; WRCA (TV) Los Sept. 26. Irwin D. Wolf Jr., voting trustees to American Angeles, Calif.; has cp for WBUF (TV) Buffalo, WWXL Manchester, Ky.-Seeks transfer of Bestg: Paramount Theatres Inc. for $700,000. N. IL,IL and through a subsidiary, operates WKNB control of licensee corp. from Clifford Spurlock Other owned or partially owned AB -PT stations and (TV) New Britain, Conn. Conse- to Roy A. Redmond, J. L. Tigue and Cecil include WXYZ- AM -FM-TV Derolt. Mich., WLS quently, NBC will own 7 am, 5 fm and 7 tv (5 Corum by various stock purchases. Owners are Chicago, III., WABC- AM -FM -TV New York, N. vhf and 2 uhf) stations. Comrs. Bartley and Lee J. L. Tigue (23.6 %), Cecil Corum (16.7 %), Frank Y.. WENR-FM, WBKB (TV) Chicago, KGO -AM- voted for a 309(b) letter with Comr. Bartley is- Nolan (15 %), Roy A. Redmond (9 %) and others. FM-TV San Francisco, Calif., KABC- AM -FM- suing a dissenting statement. Announced Sept. 26. Mr. Tigue is attorney and banker; Mr. Corum is TV Los Angeles, Calif. Announced Oct. 1. KLYN Amarillo, Texas-Granted assignment of garage owner; Mr. Nolan is publisher, and Mr. WR1W Reading, Pa.-Seeks transfer of nega- license to E. Boyd Whitney and Arthur Leroy Redmond has had mining Interests. Announced tive control of licensee Corp. from John F. Stein- Nichols, d/b as Nichols -Whitney Bestrs. (Mr. Sept. 26. man to Mrs. Shirley W. Steinman, Mrs. Shirley Whitney has interest in KLOS Albuquerque N. WVDA Boston, Mass.-Seeks transfer of con S. Sidman, Alan N. Sidman, Clair R. McCollough, Mex.); consideration $76,000. Announced Oct. 2. trol of licensee corp. from Victor C. Diehm, Mrs. I. Z. Buckwalter, D. R. Armstrong, and W. W. KXLE Ellensburg, Wash. -Granted transfer of Hilda M. Deisroth, George M. Chisnell and Shenk as Trustees of the John Frederick Stein- Control from Goodwin Chase Jr., and Joseph B. Kathryn E. Kehler to Great Trails Bcstg. Corp man Foundation. Announced Sept. 39. Kendall to Willis R. Harpel and Stephen C. for $252,500. Great Trails Bcstg. Corp. is owned KETX Livingston, Tex.-Seeks assignment of license from Harold J. Haley, Robert M. Sutton and Donald L. Gulihur d/b as Polk County Bcstg. Co. to H"ro!d J. Haley tr/as Polk County Bcstg. Co. for $500. Announced Oet. 1. WCFV Clifton Forge, Va.-Seeks transfer of negative control of licensee corp. from E. T. Nicely and Hazel Jane Nicely to C. H. Lawler and Joseph William Lawler at a par value of $100 for preferred stock. Announced Sept. 25.

Routine Roundup

ACTIONS BY FCC CHIEF, BROADCAST BUREAU, DELEGATED AUTHORITY TO DECLARE INACTIVE CON- STRUCTION PERMITS FORFEITED By order, Commission amended Sec. 0.241 of its rules delegating authority of Chief of Broad- cast Bureau by adding new sub -section, extending such authority, to read: "To declare construction permit for a broadcast facility automatically forfeited if station authorized by construction permit is not ready for operation within time specified therein or within such further time as Commission may have allowed for completion, and no application for ext-nslon of construction permit has been granted by Commission or timely filed by permittee, and to place notation of forfeiture in records of Commission as of ex- piration date of construction permit." Comr. Ford " Whatever your broadcast needs, go straight to Collins" abstained from voting. continues on page 115 Page 110 October 7, 1957 BROADCASTING TELECASTING CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. DEADLINE: Undisplayed-Monday preceding publication date. Display- Tuesday preceding publication date. SITUATIONS WANTED 20g per word-$2.00 minimum HELP WANTED 25, per word-í2.00 minimum. All other classifications 300 per word -$4.00 minimum. DISPLAY ads $20.00 per inch. No charge for blind box number. Send replies to Broadcasting Telecasting, 1735 DeSales St, N.W., Washington 6, D. C. APPLICANTS: If tran.eriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance seaarawly, please). AB transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING T4gcASTtxa expresay repudiates 117 liability or responsibility for their custody or return.

RADIO RADIO RADIO Help Wanted Help Wanted- (Cont'd) Help Wanted -(Cont'd) New station requires almost entire staff. Must Sales Announcers be experienced. Need news man, disc jockeys, ulesmen and continuity writer. News -men and Salesman with management potential wanted for Going Independent, need two experienced an- disc jockeys send tape with first letter. An tapes growing organization. We want a hustler In late nouncers, one specializing in news. Salary 580 returned. All replies confidential. Write Box twenties or early thirties, primarily a shoeleather up. depending on experience. Tane, references, 214B. B.T. salesman but capable of developing ideas and photo first letter. WMSC, Columbia, S. C. directing others. A good living income to start new station WFCR, Fairfax, Va., expanding with and a sound future for the right man. Start Outstanding dJ and production man to make going nn air Warrenton, Va. Need staff men and as a salesman; become sales manager within 6 -rated livewires considered. top independent even better. Can use sales force. Only months. Contact Hal King, KBTM. Jonesboro, combo man too. Guarantee $100 plus. WRRR, Arkansas. Rockford, Illinois. Our manager has bought his own radio station. He is taking our continuity man with him. One Salesman. Opportunity unlimited. full-time engineer -announcer is leaving for electronics traveling absolute must, highest Integrity self - If you enjoy reading hourly newscasts with a school. We need one good manager, preferably starter and ambitious, earnings unlimited. ter- program format that features sweet music with from the southwest area, at a good salary and ritories open. Write complete background with minimum use of voice and have first phone bonus a stock purchase plan. We 111 Amherst ticket, then these newspaper owned am and hi- with limited picture. Management Counselors, you. also need one cunt nutty writer and one engi- Dr., S. E.. Albuquerque, New Mexico. fi fm stations would like to hear from Call neer- announcer to replace good man we hate to collect or write Fred Gresso, WRSW, Warsaw, see leave us. Pdd.-ass all inquiries to Donald Announcers Indiana. S. Bush, 216 Booker Building, Artesia, New Mexico. No phone calls please. Kilowatt independent near Chicago wants ex- Our top announcer- salesman must leave us. Has perienced staff announcer who also has beat ex- averaged $130 weekly past three years. Are you Broadcast teacher wanted to teach broadcasting perience gathering and writing news. Personal PD caliber? A bright, mature, permanent air or FCC 1!canse cop : e or both. Give complete interview necessary. Give age, education, de- personality? Want to sell and service your own background and rá ary expected. Pathfinder tailed experience in resume. Box 251B. B.T. accounts in small, friendly. fast -growing south School of Rzd'o & Television. 797 11th St., N. W., Florida resort area? Send tape, qualifications to Washington I. D. C. Pennsylvania chain needs experienced an- WSTU, Stuart, Florida. nouncers. Good working conditions, 40-hour Management week, paid vacation, time and half, $85 a week. Wanted: Announcer with first class ticket for Minimum one -year experience necessary. Excel- large Alabama market. Station is 5000 watt ABC Selling manager wanted, $10.000 yearly plus lent opportunities for advancement to executive affiliate. Good pay, good security. and excellent bonus. top central California radio s'at!nn. Most position. Send tape, with news, commercials, and facilities. Apply to: Ed Carrell, Box 32, Gunters- be experienced. proven ability. Send photo, full sample music program, plus resume and photo- ville, Alabama. particulars. Box 481B, B.T. graph. Box 27413, B.T. Announcer for music, news, sports station. Exp.-h./teed man -ger Interested in making Immediate opening for good, experienced an- Opening two weeks. Air mail tape, qualifications limited investment in corporation onerating nouncer with showmanship. $100 per week. Cen- to Maurice K. Henry, Middlesboro, Ky. regional stet o^ on the air one year. Excellent tral Nebraska. Excellent working conditions. market. Located in midwest. Offering possibilities Box 428B, BT. to aggressi»e, send salesman who want; to work. Technical Give qualifications in first letter. Box 498B, B.T. Flnet% top -notch pop DJ. $100 week to start. Additional income by selling. Send tape, resume, Exccl'eet ope-i -g for hardhltttng saes manager references first letter. Box 441B, B.T. Chief engineer for Pennsylvania operation. Main- on fulltime 250 local. Excellent market town of tenance and repair experience essential. Con- an advantage. Prefer mar- 30,000. Can progress to station manager. Furnish Ohio be a live radio struction experience complete details in confidence. Box 521B, B.T. DJ for major market Must ried man seeking permanency. Up to $125 weekly personality with believable sales voice. Send remme and photo. tape, resume 47113, to start. Car necessary. Send Commercial manager. Good Salary plus corn- and photo. Box B.T. Box 275B, BT. mister' for go- wetter. Must be able to produce. Enterprising staton in Tidewater area. WDDY, Morning man with pleasant. authoritative man- Experienced radio transmitter engineer for Gloucester, Va. ner. Quality not quantity of chatter. Know pops B.T. and standards. Central New England. Send full Corpus Christi station. Box 331B, Sales details of experience, salary wanted, and tape which will be returned. Box 514B, BT. KUSH, Cushing, Oklahoma 1000 watt daytime needs chief engineer short announcing shift. Experienced salesman wanted by daytime kilo- Box Opportunity good married staff announcer. salary plus apartmen and utilities. Reply watt near Chicago with night Time application for 791, Cu Oklahoma. pending. $400 mnnthly guarantee against 15 per Send resume. ABC Network. KFRO, Longview. cent. Protected account list and territory. Bonus Texas. plus other fringe benefits. Personal Interview Engineer -First class man who can either write necessat y. List age m copy, sell or announce. Top salary commensurate education. experience An experienced announcer win have a fine posi- WBRV Boonville, N. Y. Phone 11. detail. Box 25013. B.T. ton with this new daytimer independent. Prefer with ability. qualified single man. Rush audition tape, recent Fourth largest market on west coast needs high photo, complete resume. Si Willing, KMAR, Engineer, Radio and television. Young man, first caliber salesman with plenty of drive. Too NBC Winnsboro, La. phone, ambitious. with small station experience affiliate has choir. nnen(ng, for aggressive. ex- and electronic flair, technical school or equiva- perienced man. We do not want the not shot. Immediately! Announcer -salesman or mainte- lent background preferred: married: veteran; Excellent earnings and future available. Send stable and dependable, with good references; nance. Start seventy-eight dollars weekly, 5340 Scale starts complete resume. plus past years billing to Box per month plus commissions, talent. extras, good one who wants a permanent berth. 254B. B.T. at $80 for 40 hours. Salary commensurate with housing living, phone KPRK. Livingston, Mon- experierce and ability. No announcing. Write or Salesman: Capable of future management. Lead- tana. phone W. P. Williamson, WKBN, Youngstown, ing independent In Detroit. Good guarantee. plus Ohio. Sterling 2 -1145. every benefit. Box MOB. B.T. Announcer -writer new independent station beautiful high country eastern Arizona. Popular Salesman- announcer wanted. Central Illinois net- phone operator. WSYB. work station. Good future. Salary plus draw music, news, sports. Immediate opening. Air Immediate opening, first against commission. Box 428B. mail tape, resume, photo, KVWM, Show Low. Rutland, Vermont. B -T. Arizona. A real opportunity for aggressive self-starter. WLBC Muncie, Indiana has opening for engineer Must be ab'e to sell and service against com- Two staff announcers. one with 1st class ticket, with ist class license in combined radio/tv opera- for 5000 watt independent. Good working conditions. Wage scale, group insurance and other guaranteediuedditioral F3000stor $40000 possible tions. Paid vacation. Profit- sharing plan. Air benefits. Send resume and snapshot to: Patrick first or second year. Good accounts right at start. conditioned studios. Excellent opportunity for S. Finnegan. Chief Engineer. Station covers s-les eroenses. Michigan network reliable. stable man who likes good radio. WCOJ, affiliate. Box 494E, B.T. Coatesville, Penna. Engineer or combo man wanted immediately at Southwest radio staton desires men with proven WVOW, 5000 watts. Logan. W. Va. Call 2356, sales ability to be added to radio sales staff. Morning D.J. with independent good music sta- Logan. Some announcing. Good opportunity for advance- tion. No rock & roll. Good voice with tight pro ment. Must be sober, willing to work, and easy duction. Immediate opening. WHIT, Ft. Gatlin Needed, first phone Immediately. will consider to get along with. Station is long established one, Hotel, Orlando. Florida. beginner. Light maintenance, some announcing. dominant in its area, with four other stations Expanding operation. Call Manager, Weston 1555. Box 499B, serving same area. Write BT. Florida station with 5000 watts needs experienced Weston, West Virginia. Are you Interested in making more money? announcer. Southern man preferred. Send short Booming suburban market. One hour from New tape, picture and complete history to S. O. Production -Programming, Others York. No limit on earnings. Send full informa- Ward, WLAK, Lakeland, Florida. tion. Box 513B, B.T. Newsman- experienced. Gather, write broadcast Can you read well? If so. and have friendly midwest indie. Send tape, Opportunity for experienced statesman. Good voice, like well balanced music. shows; prefer news. Top -rated photo. market. Good deal. KFRO, Longview, Texas. keeping chatter to pleasant minimum; enjoy background. Box 231E. BT. A top Rio Grande Valley indie kw has excep- hourly newscasts; like to do things right instead of easiest way; we would be delighted to hear Continuity girl who can write good, clean, selling tionally good deal for salesman who can produce. c samples, photo, background. Box Excellent winter resort and recreational area. from you. To save time. send along resume and cony. ^rd KIRT, Mission, Texas. tape. WMIX, Mt. Vernon, Ill. 29213, B.T.

7, 1957 Page 111 BROADCASTING TELECASTING October RADIO RADIO RADIO Help Wanted -(Cont'd) Situations Wanted- (Cont'd) Situations Wanted - (Cont'd) Production -Programming, Others Management Announcers Promotion man for major Ohio market with Energetic young man seeking advancement to Good ambitious announcer. Two years staff ex- lots of imagination and aggressiveness, and assistant manager-manager of small am -tv sta- perience. Car, handle board. Box 516B, B.T. drive to execute his ideas, one who can also tion. Seven years broadcast experience, all rewrite and do newscasts. Send resume and phases. Box 445B, B.T. Age 29, four years experience, interested mainly photo. Box 472B. B.T. in newscasting. Box 517B, B.T. Manager -station sold, new owner to manager. Office manager -bookkeeper. Fine opportunity for present earnings in five figures, in major market. Girl personality. Desires di position. Experience, girl with experience. Box 491B, B.T. Young. aggressive. strong on sales. Box 506B. BT. college graduate. Will travel. Box 518B, BT. Wanted, Vacation now in San Francisco! Interview a 2 years experience. Strong music. Basie to girl familiar with copy and traffic for top promotion man now employed in highly Beethoven. News, write continuity and copy. midwest regional station. Qualifications In first Tops on board. 525B, letter. Box 497B, BT. competitive west coast market! Box 5238, BT. Box B.T. Sales Experienced staff announcer. Single. Veteran, Copywriter girl capable of good selling copy. Go anywhere. Bob Cohen, 234 Crescent St., New Must have ideas. Send personal and professional Young man with Ideas, energy, seeking radio -tv Haven. Conn. UN 5 -3528. resume plus salary requirements in first letter. sales position. Seven years experience in all Michigan net affiliate. Box 50313, B.T. phases of radio -tv. Good announcer, air per- Indiana, Illinois! First class announcer with first sonality. Box 444B, BT. phone desires to return home. 12 years experience announcing and sales. Little maintenance experience. Wife, one child. Salary $125 per RADIO Announcers week. Phone Lee Kennedy, Winchester, Ten- nessee, Sporta announeer. Football, basketball, baseball. Woodlawn 7 -3170, after 2:00 p.m. Situations Wanted 7 years experience. Finest references. Box 974A, DJ radio school graduate, experience limited. BT. New ideas tops on commercials. Will travel. 23 years. VJeteran. William A. Manton, 9 Gavin Management Twelve years in Canadian top metrop. station. Way, Apt. 523, Newscaster. Deejay. Strong commercials. Have South Boston 27, Mass. Is your station suffering because of absentee visa. Florida bound. Start $125. Box 412B, BT. Announcer, 1st phone, prefer directional, will ownership? Aggressive radio management avail- Young man, consider routine maintenance, no repairing, $85, able with capital to Invest. Write Box 940A, B.T. 21 years, wants south, available no car. BE 7 -6721 after 6 p.m. Walter Piasecki, immediately, wants good station. intends stay- 2219 N. Parkside, Chicago, Ill. ing. Box 486ts B, B -T. Ma,.as cs, a asc, Seventeen years experience in radio and Deejay, personality. Run board, restr. ticket. Technical television in above listed capacities, and as radio Likes work. Looking for spot to grow in. Go and television director for one of the country's anywhere. Tape and resume, Box 461B, B.T. Experienced combo presently chief, adequate largest regional advertising agencies. thoroughly announcer, good maintenance. construction, ham, conversant with all phases of radio, television Negro deejay. Good board man, fast patter. married, 23, prefer position near university, and agency operation. Exceptionally strong on smooth production. I'm the one you're looking $500. Box 419B, BT. programming and promotion which builds for. Tape and resume. Box 469B, 8.T. ratings, and sales methods which achieve lastin g Do you need a first class engineer with years results. Young (38), aggressive and intelligent, Gal deejay, run board, double as recep If of experience? I am available immediately. properly balanced with dignity, humility and needed. Plenty of ideas to grab audience. Tape Box 483ß, BT. discretion. Devoted family man with active civic and resume. Box 470B, BT. interests. Prefer low- rated, hard -to -sell major Combo -chief, 10 years broadcasting, top man market radio station that needs help, but not a Looking for the best in "night" men, news de- remote control, construction, maintenance. An- "shoe-string" operation. Interested only in op livery, straight commercials? 1st ticket, good nounce anything but play-by-play. Good refer- portunity to earn upwards of yearly. music expert. Box 421B, B.T. ences. Married, 28, veteran, college, ham. Relo- $25,000.00 cating Feb. 1958. Best offer over Presently earning over $30,000.00 yearly In cop B.T. $125. Box 484B, nection of more than 10 years in major market Two screwball air salesmen; not announcers. Write Box 492B, BT. currently enjoying top ratings in town of 120,000. One with first phone, desire to locate in Wash- First phone man with four years experience in ington, Oregon, California or Texas. Consider radio and television broadcasting. Last two years others. Must be given free hand. Want good in tv. $75.00 per 40 hours minimum. Ben Louie, salary-we're worth it. No penny pinching sta- P. O. Box 78, Cloverdale, Indiana. tions need apply. If you have good operation, ANNOUNCERS - write Box 478B, B.T. Experienced first class engineer. Married. Excel- lent references, Progressive station anywhere. Announcer, family man, 10 years experience de- Everett Nelson, 2939 Morgan North, Minneapolis, Need More Money? sires announcer -sales or announcer -program di- Minnesota. rector position. Eastern location preferred, but not imperative. Box 485B, Production-Programming, Then, get your F.C.C. First Phone! BT. Others Announcer -dj -program manager. No top 40. 5th Veteran newsman. Over 15 years editing, tele- Add a first class F.C.C. license to your year in radio. All phases. 1st phone. lit years phone reporting, rewrite and air; national recog- earning ability. This license is your ticket tv. 31. Southwest border and west coast pre- nition for regional operations, wants challenging to higher pay and security in ferred. Box 489B, B.T. or coastal southeast. August greater earnings over $800. 435B, radio and television broadcasting. Sta- Experienced announcer, better than average per- tions are eager to hire licensed announc- former for better than average station, 1st ticket, Announcer -P.D. with 10 years experience, ex- ers as combo men. 40 hr. week only. Available immediately. Box tensive play -by -play included. Last six years in 490B, B.T. top Phila. area outlet. Box 486B, B.T. Grantham Training Have car! Will travel! Single. sober, serious. deep Announcer -salesman; can write copy, program, Schools, located in Washington, voice mature announcer. Program director, do sports play -by -play, dj all types of music, Grantham traffic. Pleasant 4 D. C., and Hollywood, specialize in personality. News, commercials, years experience, married, responsible, sober, Calif., board and third class ticket. Box 493B, B.T. 29, employed, seeking position with future. Box F.C.C. license training. You are trained 509B, H.T. quickly and well. All courses begin with First phone, experienced, proven dj, news, main- technical fundamentals -NO previous tenance, etc. Available N. Y., New Jersey, Conn. Former announcer, fine journalistic background. training required. Beginners get 1st class area. Box 495B, B.T. Currently writing national newscast segment. license in 12 weeks. Desires job writing continuity Washington, Pop disc jockey who knows tomorrows hits D. C. area. Available two weeks. Box 522B, HT. from the misses. First phone, 27, single, em- Correspondance er Resident Classes ployed, three years experience, references. Will Copy samples and references from western and travel if your situation merits. Willing to learn mid -western stations will prove this guy's copy- The Grantham F.C.C. License Course sales. Station with music -news format only. Box writing ability. Broadcast school trained. Four is available by correspondence or In 500B, B.T. years experience. 6 months tv. Have car. Go any- resident classes. Both types of courses where. Wire or air mall L. Greene, P. O. Box Do not have two heads! Am not money mad! 686, Great Falls, Montana. are offered at Washington and Holly- Do not use glib wood. Write to either location for a or rhyming intros. Just want good job for good announcer. Three years experience, Recent graduate, male, 32, single, desires oppor- free booklet describing this training. married, love my wife and child ... and radio tunity with station as copywriter and newscaster. too. Box 501B, B -T. Good typist, quality voice. Jack Lambert, 3400 MAIL TO SCHOOL NEAREST YOU. Pate Dr., Ft. Worth, Texas. Je- 55723. Experienced combo- announcer. 1st ticket, adept at delivering news (and anything else) and writing IGrantham Schools, Desk 14 -C it, would like opportunity to learn how to gather TELEVISION it under expert tutelage. Box 504B, B.T. 621 14M Stre.I N.W. 001 N. Western Ave Veteran announcer -pd- sportcaster, newsman. Help Wanted Washington r, O. C. offn Hollywood 27. GIII. Settled, sober. Top hillbilly personality with four Please send me our free booklet, telling tune I ran different voices. Now employed. Prefer Florida, Announcers get my commercial FCC license quickly. I understand N. C., S. C. Best references. Box 508B, BT. there 1s no obligation and no salesman will call. Opening for top -flight announcer strong on news Attention Florida, Arizona, New Mexico. and and commercials. VHF. NBC -TV affiliate, south- California stations. Versatile dj- salesman, mar- west. Permanent. Good salary. Consider radio ried, sober, reliable, experienced, employed, seeks announcer wanting move into television. Send Address _ change for more change. Box S10B, BT. tpe, apshot. resume and present earnings. Box tata Versatile negro disc jockey, with references and five years experience. Has worked all markets. Live tv and booth announcer wanted. Must be I am Interested im Personal 10,000 record library. Free to travel. available for personal interview. Send picture Home Study, Resident Classes References. All replies confidential. Box 51213, and tape first to Doug Sherwin, KGLO -TV, Ma- D B.T. son City, Iowa.

Page 112 October 7, 1957 BROADCASTING TELECASTING TELEVISION TELEVISION FOR SALE Help Wanted- (Coned) Situations Wanted- (Cont'd) Equipment- (Cont'd) Sales RCA OPS tour channel remote amplifier. battery Announcers or ac pack operation. Excellent. $140 FOB. Box 507B, B.T. Immediate opening for experienced tv announcer Shopping ? ?? Don't answer. Seriously need ex- good and ad -lib ability. perienced tv sales manager with proven rec- monitor Western with commercial delivery ord? Write Box 526B, B.T. GR -731 modulation $200.00; Prefer man who can double as director. Air mall Electric 55A line equalizer $50.00: 119C repeat- complete resume and salary requirements to PD, ing coils t $9.00, sealed cartons 120C pre- KOMU -TV, Columbia, Mo. Announcers amplifiers $45.00. Box 519B, B.T. camera announcer Have opening for good on- Seeking Job as staff announcer radio -tv. Thor- Five kilowatt broadcast transmitter. Excellent capable of selling for our advertisers. Want man oughly trained. Live commercial experience. condition, must be sold due increase in power. who can and will aid in production and other Any reasonable offer accepted. Write immedi- Write Pleasing voice, personality. Tape available. Box tv activities at small but fulltime station. 369B, B.T. ately, Box 520B, B.T. or call giving full details to Richman Lewin, Texas. KTRE -TV, Channel 9, NBC, Lufkin, Announcer -five years radio, limited tv. Want For sale, Gates RCM -14 remote control unit, tv Box 453B, B.T. WCVS, Springfield, Illinois. Announcer for mid -west television station. TV fulitime with radio. experience helpful but not absolutely necessary. 5000 watt RCA transmitter BTSFC. 8 years old. Must have radio background. Send full details, Production- Programming, Others Dan Hydrick, Manager, WGH, Norfolk, Va. with recent photo, to Program Director, Post Office Box 470, Rockford, Illinois. Program director- producer- director. Live televi- completi. sion and films. Twelve years all phases program- WMTA, Centrral City, eentuccklyryatem Technical ming- production. Stations and advertising agencies. Will relocate. Top credits and references. Presto tape recorder. Professional, model RC Two engineers needed by gulf coast vhf. Box Box 414B, B.T. 1014, with three- channel mixer, V. U. meter, 330B, B.T. pre -amps, power supply. 755 & 15 I.P.S. holds Talented, versatile announcer, director- switcher, 10w' reels. Excellent condition 5350.00. Broadcast Immediate openings for several experienced en- air personality seeking new opportunity. Con- Coaching Associates, 1733 Broadway, New York gineers in long established midwest CBS radio skier all localities. Presently employed. Box 443B. City, Phone Judson 6 -1918. operation expanding into TV. Send resume, re- B.T. ferences and photo first letter. Box 409B, B.T. Commercial crystals and new or replacement Film director and camera: Presently employed crystals for RCA, Gates, W.E. and Bliley holders; First class engineer for tv transmitter. experi- in south, desires relocation north. Box 473B, B.T. regrinding, repair. etc. Also A. M. Monitor serv- ence not essential. Living quarters available at ice. Nationwide unsolicited testimonials praise the transmitter, company supplies skis. Call or Experienced all phases radio-television. Produc- our products and service! Send for catalog. write Chief Engineer, WCAX -TV, Burlington. tion, program, film, director. Administrative and Eidson Electronic Co., PR 3 -3901, Temple, Texas. Vermont. business ability. Married, family. Excellent references. University BA Degree Radio. Desire 250 watt 300 C Collins transmitter. Extra set of Wanted -Young energetic engineer for television change with top television future. Box 475B, B.T. tubes including crystals, installed $1200. Ben and radio operation and maintenance. WHIO- Lange, 3213 McCart, Fort Worth, Texas. TV, Dayton, Ohio. Producer -director presently at Chicago tv station with nine years experience in radio- television- WANTED TO BUY First phone engineer. Salary dependent on ex- 3 years as radio station manager-desires new perience. Contact Chief Engineer, WTVD, Dur- post in television administration and program- ham, N. C. ming. Box 496B, B.T. Stations opening for ex- Nine Television engineer. Immediate Program manager -producer- director -writer. Individual interested in purchase or control of perienced engineer with first phone. Contact years active tv & film experience. Network com- exchanged. Medium H. E. Barg. 1015 N. Sixth Street, Milwaukee, Wis- mercial credits. Proven executive and creative radio station, confidences consin. ability. Highest references. Presently employed; size market. Middle Atlantic states -south. Write desire to relocate with right station or agency. in confidence. Box 941A, B.T. Production -Programming, Others Box 511B, B.T. Stations wanted. New Mexico, Colorado, Texas, Oklahoma, Louisiana, Arkansas, Missouri, Kansas. Continuity director needed! VHF station with Former tv program director and promotion business two years. de- Private service. Ralph Erwin. Broker. Box 811. excellent production facilities and staff! Are you manager. Been in own Tulsa. a continuity director looking for a larger oppor- sires back in tv. Age 29, married, BS Degree. tunity or a good writer ready to step up? Please 9 years experience radio, 5 years tv. Also have send resume, photo, copy samples. expected been tv newsman -desire permanent location. WANTED TO BUY starting salary to Box 424B, B.T. Available immediately. Box 527B, BT. South central basic CBS -TV station seeks pro- Equipment duction- director to be in charge of all on -air FOR SALE including lighting, Isve commercials production Wanted-Western Electric. 443-A -1 transmitter or programs, news, etc. from a production stand - B.T. point. Must also be able to direct some shows. Stations parts from same. Reply Box 402B, Position does not include any administrative the department. which will Wanted to buy, 10 kw fm transmitter. other fm duties in program California! Big market kilowatt. $65,000 down. accessories. Reply Box 467B, B.T. be handled by operations manager. Leadership Wilt Gunzendorfer and Associates, 8630 W. and ability to handle people professionally es- Angeles. Box 438B, Olympic, Los Used am field strength gear in good operating sential; dramatic background helpful. condition, details first letter please. Box 502B, B.T. 500 watt daytime independent station in Califor- B.T. nia one -station town. Asking $35,000.00 with $20 - Traffic director. Sharp man or woman with ex- Must sell. Box 301B, B.T. and perience in tv to assume charge and efficiently 000.00 down. Wanted: Used radio remote transmitter re- primary ABC ceiver. Chief Engineer, WSBA, Post Office Box operate traffic department of 510 Bldg., affiliate. Salary commensurate with experience. Norman & Norman, Inc., Security 910, York, Pennsylvania. Box 488B, B.T. Davenport, Iowa. Sales. purchases. appraisals, Write details in confidence. handled with care and discretion. Experienced. Openings for tv producer- directors. One year Former radio and television owners and opera- INSTRUCTION experience as tv director in commercial operation tors. required. Address complete resumes to A. L FCC first phone preparation by correspondence Moore, Production Manager, WBRZ -TV, Channel Write now for our free bulletin of outstanding or in resident classes. Our schools are located in 2, P. O. Box 2906, Baton Rouge, La. radio and tv buys throughout the United States. Hollywood, California and Washington, D. C. Jack L. Stoll & Associates, 6381 Hollywood Blvd., For free booklet, write Grantham School, Desk TV copywriter for large eastern basic network Los Angeles, Calif. 132. 821 -19th Street, N. W., Washington. D. C. station. Experience in television or agency copy writing preferred. Contact Traffic Manager, FCC first phone license in six weeks. Guaranteed WXEX -TV, Petersburg, Va. Equipment instruction by master teacher. Phone FLeetwood 2 -2733. Elkins Radie License School, 3605 Regent For sale: 12 kw GE uhf transmitter, frequency Drive, Dallas, Texas. TELEVISION opportunity. Box modulation monitor. Unusual F.C.C, license residence or correspondence. The 734G. B.T. Pathfinder method-short - thorough - inexpensive. Situations Wanted For bonus offer write Pathfinder Radin Services, UHF equipment, used. I kw GE transmitter, GE 737 11th St., N. W., Washington, D. C. TY -24 -B helical 4 -bay antenna and all studio Management and transmitter equipment necessary for live, film and network operation. Very reasonable. Box 946A, B.T. RADIO Experienced sales manager wants permanent as manager or position with southwestern vhf Ampex model 400 portable, presently in opera- sales manager. Excellent record, 14 years ex- HELP WANTED Good character tion at professional recording studio. Best offer perience all phases broadcasting. over $400.00. Box 365B, B.T. and ability references. Family man, active in community affairs. Box 487B. B.T. Sales 5 kw DuMont UHF transmitter, complete, ready for operation with power supply, control console, Operations manager large NBC vhf affiliate de- 440 ft. waverguide. Used only six months. Best sires relocation. For full particulars write Box offer by October 14th takes all. Box 465B, B.T. 515B, BT. Patrician four -way speaker system by Electro- 3 SALESMEN Sales Voice. Will sell or trade for Ampex Stereo machine. Box 476B, B.T. IMMEDIATELY $100 weekly, plus commission. No experience 10 Sales /management. Responsible, experienced, necessary, we'll train. years operating. selling. in two markets, both Tape recorders, in good condition. Ampex Series tv /am. I've been hiring, probably know your 400, $375; two RCA, $150 each; Magnecord Dan Hydrick, Mgr. requirements. Assume major responsibilities Voyager. $200; two PT -e -AH with PT -6 -J am- WGH from the beginning. Now working, income plifiers /cases, $300 each; two PT -63 -AH with static. Family, mid thirties. Interested any sec- PT -63 -J amplifiers /cases, $400 and $450; three Norfolk, Vo. tion. Box 474B, B.T. PT -6 -M tape transports, $75 each. Box 480B, B.T.

1957 Page I 13 BROADCASTING TELECASTING October 7, RADIO RADIO WANTED TO BUY Help Wanted -(Cont'd) Situations Wanted-(Cont'd) Stations Announcers Announcers cv.z.^..£:..w,,., WANTED R WANT A STAR DEEJAY? Station that is losing invest- Pardon the immodesty, but for over ment for present owner. HOW GOOD A DJ ARE YOU? 10 years I have held a high standing locally, regionally and nationally at Box 482B, BT. KIMN, Denver. Change in program GOOD ENOUGH TO policy necessitates my leaving the station, tho' under friendly circum- WANT TO IMPROVE stances. EMPLOYMENT SERVICE To station owners or manager de- siring major YOURSELF? a record show personality: Want further details? BROADCASTERS EXECUTIVE RAY PERKINS, 1825 Willow Lane, Top Pacific Northwest independ- Denver 15, Colo. PLACEMENT SERVICE CONFIDENTIAL CONTACT ent interested in audition tapes NATIONWIDE SERVICE of only the very best morning TELEVISION HOWARD S. FRAZIER, INC. - 1736 WISCONSIN Ave.. N. W. WASHINGTON 7. D. C. mid -day -late afternoon -eve- Help Wanted . ning type guys. If you presently Sales lïï INSTRUCTION are doing any of these shifts very £ and can prove you're the WANTED: Salesman and CAROLINA SCHOOL of BROADCASTING, Ina best, send tape audition, pub- saleswoman for new UHF Television xü 8 Month Basic Course Station, WOWL -TV, Channel 15, Placement Service licity shots, background data Florence, Alabama. Guaranteed draw Night classes start Oct. 14 and minimum earnings require- and commission. Conversions going Rm. 209, Liberty Life Bldg. ED 46042 fast in UHF island. Right man has CHARLOTTE, N. C. !4.1 ments. All inquiries kept confi- the opportunity to be commercial &É '. manager, assistant manager and even dential. manager. Modern plant facilities, excellent communities in which to live. BOX 524B, BT Send all information air mail including experience, picture and minimum draw required. Experience not nearly as necessary as basic ability, enthusiasm, energy and drive. NO DICK BIDDLE 1 WANTED: P. O. Box 634 4 Florence, Alabama Vibrant, experienced personality DJ with 4 MATTER happy fluency and perfect production. We k 4 offer good money and short hours ort the FOR SALE 1 top -rated station in a big midwestern city. 1 4 Replies are confidential. Send picture, resume Stations 1 1 1101V and tape which will be returned. 4 / Box 479B, BT. ` Looking toward Florida? 11 There are 137 stations within its 830 mile stretch .V..OVV IV -equal to the distance from Chicago to Pensa- RADIO . cola. look Save time, travel and money through the you at it, Situations Wanted services of our Florida associate. This full time representative can assist you in plan- Announcers ning itinerary and conducting you to sellers. a classified ad on PAUL H. CHAPMAN COMPANY 84 Peachtree 17 East 48th MERCHANDISE Atlanta New York this page is your One swinging, selling jockey/pd. Lots to offer. 14 successful years. Ratings: the very fattest in major, aggressive market. Business: Equipment sold out. Management coffers: bulging. My best bet in getting coffers: emptyll If you believe in the importance of heads -up programming, and are TAPE RECORDERS willing to pay commensurate with gross All Professional Makes potential and rating improvement, for a guy New -Used- Trades top -flight personnel. who's considered tops ... let's talk! Coasts Supplies- Parts-Accessories preferred. No coffee pots, please. STEFFEN ELECTRO ART CO. P.S. TV appearance . . . like gang -busters, 4405 W. North Avenue they tell met Milwaukee 8, Wisc. BOX 5058, BeT Hilltop 4 -2715 America's Tape Recorder Specialists

Page 114 October 7, 1957 BROADCASTING TELECASTING FOR THE RECORD continued from page 110

"UNIQUE PROGRAM SERVICE" INTERFER- order in Docket 11361 (which assigned ch. 10 as consolidated hearing applications for new Class ENCE PROTECTION IN AM BROADCAST "drop -in" to Tampa -St. Petersburg) so as to in- B fm stations to operate on ch. 274 (102.7 me). RULES DELETED clude revised decision and order directing Announced Oct. 2. St. Petersburgh Beach By report and order, Commission finalized its WSUN -TV to show cause why its license should WILZ Fla.-Granted and abolished provisions not be modified to specify operation on ch. 10 mod. of cp to change trans. location, type trans., proposal in Docket 11898 in New Port Richey instead of its present opera- specify studio location and make changes in of Sec. 182 (0) and (v) of the am broadcast rules (2) system. as service" rules tion on ch. 38 in St. Petersburg, and motions ground Announced Oct. 2. commonly referred to "unique of the Ctty of St. Petersburg to dismiss opposi- WGN -TV Chicago, 111.-Granted license cover- effective Nov. 7. is shown tions of Florida Gulfcoast Bcstrs. Inc., The Bay ing changes in existing station (ch. 9). An- Those sections provide that when It Cites 26. that primary service is provided by any station Area Telecasting Corp., and Suncoast nounced Sept. contour. and Bcstg. Corp. to City of St. Petersburg petition WILO Frankfort, Ind.-Is being directed to beyond its normally protected pri- for reconsideration. Chairman Doerfer and Comr. submit statement within 30 days setting forth mary service to approximately 90% of the popu- dissented. reasons for believing that the Commission should lation of the area between normally protected Craven actually By memorandum opinion and order. Corn- not institute proceedings to revoke licenses. An- contour and contour to which station mission denied petition by Aroostook Bests. nourcel Oct. 2. serves is not supplied by any other station or Presque Isle, mod. of the same general program Corp. (WAGM -TV [ch. 8]). Me., KK2XFW New Orleans, La.- Granted stations carrying for reconsideration of June 6 report and order cp for experimental tv station on ch. 12 (for service. contour to which protection may be af- facts In in Docket 11965 which assigned ch. 10 to that simultaneous operation with its station WJMR- forded will be determined on basis of city. Comr. Ford abstained from voting. TV on ch. 20 to make direct comparison of uhf each case. By memorandum opinion and order, Commis- and vhf operation); accepted license application Report states: "the 'unique service' rule has its sion (1) denied petition by Evansville Television for filing; and granted program test authority. served little or no useful purpose since Inc. to dissolve proceeding in Docket 11757 which By letter, denied request by Oklahoma Tele. adoption. Its provisions are too vague and in- directed it to show cause why its authorization Corp., Oklahoma City, Okla., and Capital Bcstg. definite to be of any assistance in filing and improved for station WTVW Evansville, Ind., should not Co. (WJTV) Jackson Misa., to designate Supreme processing of applications for new and on ch. 31 same. and have prompted be modified to specify operation instead applicrtton for hearing or dismiss standard broadcast facilities of ch. 7, and (2) ordered a hearing to determine WCHB Inkster, Mich.- Granted increase in much uncertainty as to protection to be afforded whether public interest, convenience and neces- power from 500 w to I kw, continuing operation to and by standard broadcast stations. Nor would sity would be promoted by proposed modifica- on 1440 kc, DA -D; engineering condition. An- making the rule more specific resolve difficulty cri- tion of cp issued to it to specify operation on nounced Oct. 2. since we are not aware of any satisfactory ch. 31 instead of ch. 7. Chairman Doerfer and Radio St. Croix Inc., New Richmond, Wis.; teria for determining what constitutes same Comr. Mack dissented; Comr. Ford abstained Florida East Coast Bcstg Co. Inc., South St. general program service'. We are concerned. from voting. Paul, Minn.; Hennepin County Bcstg. Co., Golden furthermore, by fact that rule may discourage Valley, Minn.- Designated for consolidated hear- applicants and prospective applicants for new PETITION FOR TV AURAL TRANSMISSION ing applications for new am stations to operate and improved am facilities by threatening ex- DENIED on 1590 kc. 5 kw, D. Announced Sept. 26. pensive, time consuming hearings and may tend T. V. Pik Inc., McGill, Denied request to alter their proposals to By memorandum opinion and order, Commis- Nev.- to persuade applicants sion denied petition by Joseph Brenner request- for waiver of Sec. 4.731(b) of rules to permit protect established stations despite fact that operation of three translator tv stations in con- may render less service. ing amendment of Sec. 3.851 to providfe for sur. watered -down proposals transmission of tv station operating in uhf band junction with a microwave system to serve Mc- For these reasons we believe that 'unique service' Gill; dismissed applications as allocation tool and where station otherwise conforms to minimum unacceptable for rule is an unsatisfactory regular program operating schedule. The rule filing. Announced Oct. 2. should be dispensed with. We believe that this WMUR -TV Manchester N. Designated establishment of more prohibits, with exception, tv stations from mak- H.- for amendment will encourage ing our. transmissions during periods when still consolidated hearing applications of Radio Voice uniform, fixed allocation rules, thereby fostering for renewal of license and for license to cover efficient am broadcast serv- pictures or slides are employed to produce via. a more effective and transmissions unless the aur. and vis. transmis- present operation of WMUR -TV (eh. 9), and ap- ice throughout country." Chairman Doerfer dis- plication of Television for New Hampshire Comr. Ford abstained sions comprise an integral part of program or for sented; Comr. Lee absent; announcement and have substantial relationship cp for new tv station to operate on ch. 9. An- from voting. with each other. The Commission feels that the nounced Oct. 2. aur. KOOS Inc., Coos Bay, Ore.-Designated for TV EDUCATIONAL RESERVATION DELETED use of tv station merely as or quasi -tv sta- consolidated FROM EUGENE, ORE. tion would not serve public interest. hearing KOOS application for mod. of cp to operate tv station on eh. 11 in lieu of By report and order In Docket 12034. Commis- ch. 16 and Pacific for a new tv station on ch. 11. sion removed educational reservation from tv PETITIONS FILED Announced Oct. 2. ch. 9 in Eugene, Ore., making that channel avail- WIP -FM Philadelphia, Pa.- Granted Subsidiary able for commercial use in that city, effective Television City, Inc., McKeesport, Pa. -Peti- Communications Authorization to furnish back- Oct. 31. The proposal in this docket to reassign tion requesting amendment of Sec. 3.606 by in- g un2.d music on a multiplex basis. Announced ch. 7, noncommercial educational reservation stituting rule making proceedings so as to delete Oroct. Corvallis, Ore., to Eugene- Corvallis for edu- ch. 4 from Irwin, Pa. and add the same to Pitts - WTJS Jackson, Tenn in burgh, Pa. -Granted increase in day- use by both cities was not adopted, time power from 1 kw cational Clarence M. Mason, Hancock, Mich.-Petition to 5 kw, continuing oper- since construction permit has been issued to ation on 1390 kc, 1 kw -N, DA -N, U. Announced the Oregon State Board of Higher Education requesting amendment of Sec. 3.606 to amend Oct. 2. for educational station (KOAC -TV) on this chan- the Table of Assignments so as to assign ch. 9 South Norfolk o. Inc., Denbigh, Va nel in Corvallis. to Hancock, Mich. and to delete ch. 9 from Designated for consolidatedated hearing applications has unreserved Iron Mountain, Mich. and substitute ch. 8 This is third time Commission therefor. for new am stations to operate on 1570 kc, D; vhf channel -other cities were Weston, W. Va. South Norfolk (BP- 10981) with 1 kw and Den- 5), and College Station, Tex. (ch. 3), but in Denied by memorandum opinion and order bigh (BP- 11250) with 250 made WTOW (ch. Sept. 19. 1957. w; latter case a uhf channel was substituted. Comrs. Towson, Md., party to proceeding. Announced Bartley and Mack dissented. Oct. 2. INITIAL DECISION KTW Seattle, Wash.; KWSC TV CHANNEL CHANGE Pullman, Wash. - By report and order, Commission finalized rule By order of Oct. 2. Commission made effective operate time the making in Docket 11877 and amended its tv immediately initial dec.sion and granted appli- share timue ith KWSC t (n1i ht(BP-10390);1 table of assignments to add ch. 2 to Portland, cation of Parish Bcstg. Corp. to increase power granted application of KWSC to the extent of Ore., effective Oct. 31. Portland now has chs. of station KAPK Minden, La., from 100 w to authorizing full time operation (1250 kc, 5 kw) 6. 8, 10, 12, 21, and 27. 250 w, continuing operation on 1240 kc uni. during the day (BML- 1667); is advising both KWSC and PROPOSED RULE MAKING TO INCORPORATE ACTION IN DOCKET CASE KTW that their applications for re- IN PART 4 newal of licenses indicate necessity for hearing CONELRAD PLAN to determine division initiated rule making to in- Commission announced its Decision of Sept. of their share time at The Commission 25 denying application of Blackhawk Bcstg. Co. night. Announced Sept. 26. corporate in Part 4 of its rules that part of Inc to increase station CONELRAD plan which pertains to conduct of power of am WSDR ACTIONS ON MOTIONS broadcast Sterling, Ill. (1240 kc uni.) from 100 to 250 w. On petition experimental, auxiliary, and special Comr. Ford abstained from voting. by Trl -City Bcstg. Co. (WTRF- stations during an alert. Comments may be filed TV), Wheeling, W. Va. Commission on Sept. 24 by Nov. 4. granted extension of time for filing comments OTHER ACTIONS from Sept. 30 to Oct. 15 (Docket 12076) rule - PETITION FOR RECONSIDERATION DENIED making proceeding involving Erie, Pa.; Akron - By memorandum opinion and order, Commis- Ham Bcstg. Co. Inc., Los Angeles, Calif.; Hogan Cleveland, Ohio; Clarksburg and Weston, W. Va.; sion denied petition by South Central Bests. Bcstg. Corp., Long Beach, Calif.; Richard C. Flint- Saginaw -Bay City, Mich. Announced Sept. Corp. (WTVK [ch. 261 Knoxville, Tenn.) for Simonton, Los Angeles, Calif.- Designated for 27. reconsideration of May 16 memorandum opinion and order insofar as it denied WTVK's request for rule making on its proposal to delete ch. 7 from Spartanburg, S. C., and assign it to both Knoxville and to either Columbia. S. C., or Augusta, Ga. Comr. Bartley dissented and issued THE BUSINESS WEEKLY OF RADIO AND TELEVISION statement. BROA ÁTING MAKING DENIED PETITION FOR TV RULE 1735 De Sales Street, N. W., Washington (i, D. C. By memorandum opinion and order, Commis- TE CASTING sion denied a petition by David E. Mackey (WOCN [ch. 521 Atlantic City, N. J.) for rule making to shift ch. 3 from Philadelphia, Pa., to PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE. Atlantic City, WRCV -TV is licensed on ch. 3 in Philadelphia. i 52 weekly i f BROADCASTING TELECASTING $7.00 By memorandum opinion and order, Commis- O sion denied petition by Evansville Television Inc. 52 weekly issues and BROADCASTING Yearbook -Marketbook 9.00 (WTVW [ch. 71 Evansville, Ind.) for rule mak- 52 weekly issues end TELECASTING Yearbook- Marketbook 9.00 ing to assign 4 vhf channels to Evansville and make Louisville, Ky., all -uhf, and alternative pro- ú 52 weekly issues and both Yearbook- Morketbooks 11.00 posal to make Louisville a 3 vhf market and retain ch. 7 in Evansville. The first proposal Enclosed Bill would delete chs. 3 and 11 from Louisville, add them to Evansville, unreserve ch. 15 in Louis- ville and ch. 9 in Evansville and substitute for name title/position latter present commercial ch. 56; the second plan would add ch. 6 to Louisville by taking it out of Indianapolis and replacing it there with cam/tar y neme ch. 4 by deleting latter from Bloomington. Counter-proposals were also denied. Comr. Ford abstained from voting. address PETITIONS FOR RECONSIDERATION DENIED opinion and order, Com- By memorandum cary gone ruts mission denied (1) a petition by the City of St. Petersburg (WSUN-TV [ch. 381) St. Petersburg. Please send to home address - - F1a., for reconsideration of May 29 report and

BROADCASTING TELECASTING October 7, 1957 Page I 15 FOR THE RECORD CONTINUED

By Chief Hearing Examiner James D. By Hearing Examiner J. D. Bond on the dates Radio Inc. (parent corp. of licensee corp.) Cunningham on the dates shown shown through transfer of stock by each of James H. Granted petition of New York Technical In- Pursuant to informal agreement of all parties and Ruth B. Ottaway to a trust fund with James stitute of Cincinnati, Inc. for dismissal of pro- and letter request on behalf of Western Union, H. and Ruth B. Ottaway and John R. Tappan, ceeding in Domestic Public Land Mobile Radio ordered that subparagraph of Order After Pre - as trustees. Service at Detroit, Mich. (Docket 12140) (Action hearing Conference (released Nov. 22, 1955), and WLIP Kenosha, Wis.- Granted assignment of Sept. 24). reference to that subparagraph in paragraph 10 license to Kenosha Bcstg. Inc. Granted petitions of Utah Communications, of Order After Second Prehearing Conference WFAU Augusta, Me.- Granted cp to install Inc. Daniels Communications Service, Chicago (released Aug. 13, 1957) are amended to specify new trans. Communication Service and Mobile Radio Dis- available exhibit numbers in private line -leased WEJL Scranton, Pa.- Granted cp to install patch Inc., to intervene in matter of American facility proceeding (Dockets 11645 -6) (Action new trans. Telephone and Telegraph Co., et al., lease and Sept. 26). WMUB -TV Oxford, Ohio -Granted mod. of cp maintenance of equipment and facilities for pri- Granted motion to postpone commencement of to change studio and trans. locations, changes vate communication systems (Docket 11972) (Ac- hearing filed by Motorola., "for itself and on be- in ant. system and make other equipment tion Sept. 24). half of such other parties as may join in this changes; ERP vis. 5 kw, aur. 2.7 kw, ant. height Granted petition of Caribbean Atlantic Air- request," and Order After Prehearing Confer- 315 ft. lines Inc., San Juan, P. R. for dismissal of its ence is modified to provide that hearing sched- WTAE McKeesport, Pa.- Granted mod. of cp applications and returned to processing line ap- uled for Oct. 1 is continued to date to be fixed to change trans. location to near Buena Vista, plication of Aeronautical Radio Inc., Washington by subsequent order to be entered upon motion Pa., make changes in ant. system and other D. C., for authorizations covering aeronautical which will be filed by Bureau counsel after equipment, and change type trans.; ant. height fixed facilities in Puerto Rico and the American informal conferences with counsel for other 960 ft. Virgin Islands (Dockets 12077 -8) (Action Sept. parties matter American Telephone & Tele- WNDU -TV South Bend, Ind.- Granted mod. 24). graph Co., et al., lease and maintenance of equipment and facilities for private communica- of cp to change ERP to vis. 219 kw, aur 110 kw, Ordered that oral argument on the petition of ant. height 580 ft., and make minor equipment Frontier Bcstg Co., Alliance, Nebr., to be made tion systems (Docket 11972) (Action Sept. 27). changes. a party intervenor in ch. 13 proceeding, Alliance, By Hearing Examiner Thomas H. Donahue on WMRY New Orleans, La.- Granted mod. of will be held Sept. 27 at 1:00 p.m. (Dockets 12047- the dates shown cp to change type trans.; condition. 8; BPCT-2194, 2205) (Action Sept. 26). Granted motion of Jack A. Burnett for post- WAZA Bainbridge, Ga.- Granted mod. of cp By Hearing Examiner Jay A. Kyle on Sept. 24 ponement to change ant. -trans. location, change studio Ordered that further prehearing conference location and remote control point. will be held on Oct. 1 re am applications of (Dockets 12079-89; BPCT-2255)d(Actioñ Sept. 25). KPID Payette, Idaho -Granted mod. of cp to Geoffrey A. Lapping and Phoenix Bcstg. Co., At request of counsel for Jefferson County change type trans. Phoenix, Ariz. (Dockets 12124 -5; BP- 10963 -4). Bcstg. Co., Pine Bluff, Ark., and with concur- The following were granted extension of com- rence of all other participants in am proceed- pletion dates: WKYV Loyall, Ky., to 1- 22 -58; By Hearing Examiner Millard F. French on ing (Dockets 11888 -9; BP- 10528, 10691), ordered Sept. 25 WDRX Paducah, Ky., to 10 -15, conditions; KDAY that conference scheduled for Sept. 27 is contin- Santa Monica, Calif., to 12 -10; WPVA Peters- Granted motions of Hawaiian Telephone Co., ued to Oct. 3. Hour and place of conference re- burg, Va., to 11 -19, conditions; WMPT South RCA Communications Inc.. American Telephone main same previously designated (Action Sept. Williamsport, Pa., to 11 -1, conditions; KPID & Telegraph Co., and the Common Carrier 26). Payette, Idaho, to 12 -17; WBNS -TV Columbus, Bureau to correct in various respects transcript Ohio, to 4- 22 -58; WAVP Avon Park, Fla., to 2 -13- & By Hearing Examiner Charles J. Frederick on re applications of American Telephone Tele- Sept. 25 58; KYW Cleveland, Ohio, to 4 -6 -58, conditions; graph Co. and RCA Communications Inc. for WITN Washington, N. C., to 12 -28; WEEQ -TV to communicate with Hawaii by radio- Granted petition of Max M. Leon Inc:, Phila- authority delphia, Pa., to LaSalle, Ill., to 11 -13; WCHS -TV (aux. trans.) telephone from stations near San Francisco, amend its fm application to Charleston, W. Va., to 11 -15. Calif. (Dockets 11954 -5). specify ch. 287 (105.3 mc) instead of ch. 243 (96.5 mc) and the application as amended is Actions of Sept. 24 By Hearing Examiner Thomas H. Donahue on returned to processing line (Docket 12153; BPH- Sept. 24 2230). WJAT Swainsboro, Ga.- Granted assignment Granted petition of United Telecasting & Radio of license to Radio Station WJAT Inc. Co., for leave to amend its application for cp for By Hearing Examiner Hugh B. Hutchison on WTJH East Point, Ga.- Granted assignment of new tv station to operate on ch. 9 in Ogden, Sept. 30 license to James S. Rivers and The Fulton Na- the acquisition by Granite Dis- Ordered that tional Bank of Atlanta, Ga., as trustee for Ron- Utah, to report hearing conference will be held ald S., Tolliver R. M. trict Radio Bcstg. Co. of approximate 16 interest at 2 p.m., on Oct. 1, to hear oral argument on and Herschel Rivers, d/b in petitioner corporation (Docket 12080; BPCT - petition of Department of Education of Puerto as Radio Station WTJH. 2270). Rico, for leave to amend its application for cp Actions of Sept 23 for new tv station and to reopen the By Hearing Examiner Basil P. Cooper on record for KILE Galveston, Tex. -Granted mod. of license Sept. 25 further hearing and an opposition thereto filed by Sucesion Luis Pirallo- Castellanos in ch. 3 to change name to Island Bcstg. Co. Inc. Ordered that pursuant to agreements stated on proceeding, Mayaguez, P. R. (Dockets 11811 -2; KDB Santa Barbara, Calif. -Granted mod. of record that Exhibit 1 of Nevada Radio -Television BPCT- 2158 license to change name of licensee partnership to Inc., is received in evidence and record is James Harford, Lucie Menard and Rube Gold- closed in proceeding on Nevada's application for By Hearing Examiner Jay A. Kyle on Sept. 27 water, d/b as KDB Bcstg. Co. cp for new tv station to operate on ch. 10 in On own motion, and with concurrence of KSAY San Francisco, CaW.-Granted cp to re- Elko, Nev. (Docket 12094; BPCT -2278). counsel for all parties in proceeding on am ap- place expired cp for new aux. trans. By Hearing Examiner Charles J. Frederick on plications of Gold Coast Bcstrs., Pompano Beach, KILE Galveston, Tex.-Granted cp to install Sept. 24 et al. ordered that exchange of exhibits new trans. scheduled for Sept. 30 shall be made on a date to KCJB -TV On oral motion of counsel for Bayou Bcstg. be hereinafter determined 11938; Minot, N. D.- Granted mod. of cp Corp., and with concurrence of all parties, or- (Dockets SP- to change ERP to vis. 245 kw, our. 123 kw, and dered that further prehearing conference sched- 10631, et al.). make minor equipment changes. uled for Sept. 25 is postponed until Oct. 4, and BROADCAST ACTIONS WEZY Cocao, Fla. -Granted mod. of cp to hearing scheduled for Oct. 2 is rescheduled for change type trans. and specify studio location, Oct. 10 re application of Port City Television By the Broadcast Bureau and remote control point; condition. Co. Inc. for cp for new tv station to operate on Actions of Sept. 27 ch., 18 and Bayou for mod. of cp to change WEGA Newton, Miss.- Granted extension to from ch. 40 to ch. 18, in Baton Rouge, La. (Dock- WSVA- AM -FM -TV Harrisonburg, Va. -Granted remain silent for period ending Dec. 31, 1957, or ets 12089 -90; BPCT -2262, BMPCT- 4417). relinquishment of negative control of Transcon- such earlier time as it may be possible to return Ordered that prehearing conference scheduled tinent Television Corp. by General Railway station WEGA to the air. at 20 p.m., Sept. 24, is rescheduled for 10 a.m., Signal Co., and acquisition of positive control by KNDC Hettinger, N. D.-Granted extension to Oct. I, in ch. 12 proceeding, Beaumont -Port Paul A. Schoellkopf dr., J. Fred Schoellkopf IV, operate with specified hours, 6:00 a.m. to 8:00 Arthur, Tex. (Dockets 12118; BMPCT -4681, et al.). David G. Forman, Seymour H. Knox, Seymour p.m., Mondays through Saturdays; and 8:00 a.m. H. Knox III, and Northrup R. Knox. to 3:00 p.m., Sundays, except for special events, By Hearing Examiner Thomas H. Donahue on WEBO Owego, N. Y.- Granted assignment of for additional 90 days from 9- 15 -57. Sept. 24 license to Erdman Bcstg. Co. Inc. (stock trans- WIS -FM Columbia S. C. -Granted request to Ordered that hearing will be held on Oct. 4 re action). cancel license; call letters deleted. am applications of Jefferson Radio Co., Irondale, WTAL Tallahassee, Fla. -Granted cp to install KYME -FM Boise, Idaho-Granted request to Ala., and The Bessemer Bcstg. Co. Inc (WBCO), new trans. cancel cp; call letters deleted. Bessemer, Ala. (Dockets 12049 -50; BP- 10672, WBKY Lexington, Ky.- Granted cp to increase 10886). ERP to 3.0 kw, ant. height 165 ft. WCCN NelUsville, Wis.- Granted authority to By Hearing Examiner Herbert Sharfman on KSTE Emporia, Kan. -Granted cp to install operate trans. by remote control. Sept. 25 new trans. Ordered that time for exchange of exhibits, WFIL -FM Philadelphia, Pa. -Granted cp to LICENSE RENEWALS now in indefinite status, is Oct. 15, and date for change trans. location to same as WFIL -TV hearing, now also in indefinite continuance, is (Umbria Ave., near Domino Lane); reduce ERP WAFC Staunton, Va.; WBCR Christiansburg, scheduled for Oct. 23 re am application of Jack- to 6.3 kw and ant. height to 780 ft. Va.; WCFV Clifton Forge, Va.; WDDY Glou- son County Bcstg. Co., Maquoketa, la. (Docket KBBC Centerville, Utah-Granted mod. of cp cester, Va.; WELC Welch, W. Va.; WFCR Fairfax, 12097; BP- 10882). to change ant. trans. location and change studio Va.; WINA Charlottesville, Va.; WIPA Annapolis, location. Md.; WLOW Portsmouth, Va.; WMOD Mounds- J. D. on Sept. 25 By Hearing Examiner Bond KDWC West Covina, Calf.- Granted mod. of ville, W. Va.; WNVA Norton, Va.; WOAY Oak By memorandum opinion and order, denied cp to change trans. and specify main studio loca- Hill, W. Va.; WPIK Alexandria, Va.; WRON motion of General Services Administration for tion as remote control point. Renceverte, W. Va.; WSID Baltimore, Md.; WSVA amendment of Order After Second Prehearing Harrisonburg, Va.; WSVS Crewe, Va.; WTCS The following was granted extension of com- Fairmont, Conference released Aug. 13 in private line - pletion date as shown: KRUX Glendale, Ariz., W. Va.; WTIP Charleston, W. Va.; leased facility proceeding (Dockets 11645 -6). to 1 -I -58; WTOP Washington, D. C.; WFAN (FM) Wash- conditions. ington, D. C.; WGH -FM A. Newport News, Va.; By Hearing Examiner Jay Kyle on Sept. 30 Actions of Sept. 26 WINA -FM Charlottesville Va.; WJLS -FM Beck- ley, On own motion, ordered that exchange of ex- KSHO -TV Las Vegas, Nev.-Granted mod. of W. Va.; WKWK -FM Wheeling, W. Va.; hibits scheduled for Sept. 30 shall be made on cp to change studio and trans. locations, WMAL -FM Washington D. C.; WOAY -FM Oak date to be hereinafter determined re application type Hill, W. Va.; WRVC (FM) Norfolk, Va.; WSVA - Co. of trans., other equipment changes, change ant. FM of Greenwood Bcstg. Inc. for cp for new tv system and waived Sec. 3.813 Harrisonburg, Va.; WSVS-FM Crewe, Va.; station to operate on ch. 6 in Greenwood, Miss. of rules; ERP vis. WTOP -FM Washington, 11.5 kw, aur. 5.75 kw. ant. height 130 ft. D. C.; WWDC -FM (Docket 12046; BPCT- 2224). KRNS Burns, Washington, D. C.; WWOD -FM Lynchburg, Va.; Ore.-Granted mod. of cp to WWVA -FM Wheeling, W. Va.; WMAL -TV Wash- By Hearing Examiner Basil P. Cooper on change type trans., studio location and remote ington, D. C.; Sept. 25 control point. WOAY -TV Hill, W. Va.; WSVA -TV Harrisonburg, Va. WTOP -TV Wash- Granted motion for continuance filed by WEAW -FM Evanston, Ill.- Granted authority ington, D. C.; WTVR (TV') Richmond, Va.; WKNE Corp., Brattleboro, Vt., in proceeding on to operate trans. by remote control. WXEX -TV Petersburg, Va.; WJZ -TV Baltimore, its am application and that of The KBR Stations, WINI Murphysboro, Ill. -Granted authority to Md.; WPVA Petersburg, Va. WINS New York, Inc. Keene, N. H., and date for exchange of operate trans. by remote Control. N. Y.; KQV (Main only) Pittsburgh, is Pa.; WELD exhibits continued from Sept. 30 to Oct. 14, Actions Fisher, W. Va.; WINC Winchester, Va.; WSIG and date for further prehearing conference is of Sept. 25 Mount Jackson, Va.; WRFL (FM) Winchester, continued from Oct. 21 to Nov. 4 (Dockets WI/P0 Stroudsburg, Pa.- Granted relinquish- Va.; WAYZ Waynesboro Pa.: WHYL Carlisle, 12058 -9; BP- 10732, 10919). ment of positive control to Ottaway Newspapers- Pa.; WWSW Pittsburgh, Pa.; WFLO Farmville, Va. Page 116 October 7. 1957 BROADCASTING TELECASTING INTERNATIONAL

CBC SALES REVENUE UP$2 MILLION MEMO: TIMEBUYERS! Commercial revenue of the Canadian CBC won more awards than any other net- Broadcasting Corp. for both radio and tele- work; in the increasing number of advertis- vision was $11,179,940 for the fiscal year ers' participations in CBC tv programs; in ending March 31, 1957, compared to $9,- programs sold abroad; in the well -deserved 134,945 for the previous year. Revenue from gaining of international reputations by many YOUR BEST TV BUY television was up almost a third while that Canadian performers, and in a high degree from broadcasting was down 26.6 %. of acceptance from the Canadian public. Total CBC revenue for the fiscal year The report emphasized that during the in Northeast Penna. 1956 -57 amounted to $49,288,965 com- 1956-57 fiscal year expenditures were con- pared to $38,942,402 the previous year. fined largely to operations with only limited Grants from the Canadian Parliament amounts spent on capital needs. The CBC amounted to $18,250,000 compared to $6; had to continue main operations in a miscel- WILK-TV's 250,000 in the 1955 -56 fiscal year. From laneous collection of quarters. In Montreal, excise taxes on radio and television sets CBC Ottawa, and Toronto alone, CBC was housed this year received $18,923,029 compared to in 50 different locations of which 45 were 11/2 MILLION WATTS $22,799,955 the previous year, due to a drop leased premises. in sales of tv sets. License fees from inde- CBC Chairman A. D. Dunton stated in (Nation's Most Powerful) pendent radio and tv stations during the year the report that "pending decisions by Parlia- totaled $392,250, compared to $378,300. ment regarding the future financing of the brings the best of Expenses in the 1956 -57 fiscal year were national broadcasting system, the CBC was $48,880,422 compared to $38,572,512 the planning to maintain services and carry out previous year. After depreciation, deficit for essential developments within the limits of the year was $1,561,211 compared to $1,- resources available.... In television it faced ABC -TV" 358,621 the previous year. Expenses were a situation as the year began in which it up all along the line, with programs account- would have to reduce the television service ing for $31,657,314 of the total, engineering considerably unless some special provision Network $9,451,903, network transmission services for funds were made." $3,115,545, administrative expenses $1,855,- (The fall program lineup for 1957 -58 plus - The Best of 089, commercial division $730,625, press shows this curtailment in reduction of num- and information $920,470, interest on loans ber of Canadian live tv shows, and more Syndicated Programs. $921,725 and amortization $227,751. De- dependence on imported and Canadian- preciation was set at $1,969,754. made film programs.) CBC reported that 2,490,000 Canadian The bulk of the 64 -page 21st annual re- *Lawrence Welk homes, representing 62% of all homes, had port of the CBC was taken up with details Frank Sinatra tv receivers at the end of the fiscal year. CBC on the various radio and television program Cheyenne and independent stations, it was estimated, services on all English, French and interna- Mickey Mouse covered 86% of all Canadians with tv serv- tional networks and shortwave services. It Sugarfoot ice. On March 31, 1957, there were 40 tv dealt in detail with development of Canadian Disneyland Circus Boy stations in operation across Canada, five programs, international exchange proof Maverick more than the previous year, and eight were grams with the United States, Great Britain Guy Mitchell owned by CBC. and Australia on radio and television, with Zorro "Progress continued to be made in the technical developments of CBC stations, de- Jim Bowie development of Canadian program content," velopment of CBC's own audience research Wyatt Earp the report stated. "English tv network service departments and its press and information Gunfire Pass The Real McCoys totaled 48 hours a week of which just over services. Patrice Munsel was the French language Regarding commercial operations, the re- half Canadian. In Broken Arrow port pointed to increased use of spot an- network service of 53 hours a week, about Ozzie A Harriet three-quarters was Canadian. Independent nouncements on CBC stations, increased sale Pat Boone Canadian tv stations used about 38 hours a of advertising on French- language CBC tv Walter Winchell week of network programs. stations, and the sale of 15 feature -length West Point CBC tv shows the Colt 45 "The CBC continued to emphasize the de- to British Broadcasting In Mike Wallace velopment of Canadian programs. A great Corp. commercial network radio there was a decline, Wednesday Night Fights deal of effort, and inevitably increasing costs, further the report stated, with during the year went into the improvement advertisers increasing their expenditures on plus many others tv programs. of Canadian productions. With tastes stimulated in part by familiarity with expensive CBC radio networks use about 120 of **Liberate productions done south of the border, the Canada's 190 radio stations, plus 54 CBC Texas Rangers low -power repeater Brave Eagle Canadian public continued to demand an stations. Independent radio use Grey Ghost ever higher standard of output in Canadian stations network programs on about 23% of their weekly scheduled time, 26 Men programs." Jackie Gleason while tv stations carry about 55% network CRC pointed out that efforts to maintain Mama shows during a week's telecasting. and improve the quality of program services Dr. Christian were reflected in awards received at the Martin Kane Central Canadians Meet Oct. 21 -22 Million § Movie American exhibition of radio and television programs at Ohio State University, Nhere Separate meetings for radio and television plus many others station management officials will feature the CLEAR annual meeting of the Central Canada Broadcasters Assn. at the King Edward

SACRAMENTO, CALIFORNIA Hotel, Toronto, Oct. 21 -22. Practically all .. the highest rated the first day will be devoted to these separate Wilkes-Barre meetings, following keynote speech by Don Scranton Jamieson, CJON -AM -TV St. John's, Nfld. CHANNEL station in the West, The second day will be devoted to a business Call Avery -Knodel, Inc.

BROADCASTING 'ILLltcns lING October 7, 1957 Page 117 INTERNATIONAL CONTINUED meeting in the morning followed by discus- More Clients Sign Ltd., Montreal, through Foster Adv., sions on use of radio and television by a Toronto, sponsor Lassie on Sundays. number of advertisers, including R. P. Bea - For CBC-TV Programs Canadian General Electric Ltd., Toronto, spon- don, Procter & Gamble of Canada, Toronto; Additional purchases on the English -lan- through MacLaren Adv., Toronto, Showtime. A. M. Lawrence, Nestle (Canada) Ltd., guage CBC -TV network, bringing the net- sors the live Canadian half-hour Toronto; and T. B. Humphrey, General work's time sales even nearer to the sellout Bristol -Myers of Canada, Montreal, Mills (Canada) Ltd., Toronto. Baxter Ri- point [BT, Sept. 23], were reported last through Ronalds Adv. Agency, Montreal, card, CHNO Sudbury, Ont., CCBA presi- week. Live shows were cut considerably and Singer Sewing Machine, Toronto, dent, will preside over the convention. from last year and more film shows - through Young & Rubicam, Toronto, spon- Canadian -made or imported from Britain sor the half -hour Sunday evening program Global Audience Sees Series Stories of John Nesbitt. and the U. S. -were sponsored this season. On Live, 24- Hour -Delay Basis The latest purchases: Various spectaculars from New York also will be carried on the Canadian tv network, The 1957 World Series is covering a & Co., Toronto, through Max Factor including, for General Motors of Canada, record area on the map, as the games reach Locke Johnston & Co., Toronto, is jointly the Jubilee of Music on Nov. 17 and Annie radio -tv audiences north and south of the with General Foods Ltd., Toron- sponsoring Get Your Gun on Nov. 27. U. S. and in Japan. to, through Baker Adv., Toronto, the live A new one -hour live -Canadian comedy - Japanese viewers are getting the series Canadian half -hour drama On Camera variety program Wayne & Shuster Show on their television sets for the first time Monday evenings. - will be sponsored, but definite word of only one day after play date in the U. S. Campbell Soup Co. of Canada, Toronto, what company will use this vehicle has not Kinescope recordings of the games were through Cockfield Brown & Co., Toronto, yet been announced by CBC. previous carried over the commercial television sta- and Standard Brands of Canada, Montreal, In years Christie Brown & Co., Toronto, a tion, NTV Tokyo, under terms of a sale through MacLaren Adv., Montreal, jointly division of Nabisco Ltd., Toronto, has made by NBC International Inc., wholly - sponsor Wyatt Earp on Wednesday. sponsored the half -hour Wayne & Shuster owned NBC subsidiary. Sunbeam Corp. Canada Ltd., Toronto, Show. The two Canadian comedians are Kinescopes of each game were made by through Vickers & Benson, Toronto, with doing a one -hour show in London, Eng- NBC -TV at its west coast office and Pond's Cosmetics, Toronto, through J. land, Oct. 8, on the Independent American to Television rushed via Pan Airways Walter Thompson & Co., Toronto, jointly Authority's network. Tokyo for replay 24 hours later. The sponsor on Thursday evening the half -hour Tokyo station scheduled the games in prime The Music Makers. Coverage of Queen's Visit time, according to NBC International. General Motors of Canada, Oshawa, Will Be CBC's In the U. S. the World Series is being Ont., through MacLaren Adv., Toronto, is Biggest Job carried live over NBC -TV and broadcast sponsoring the live Canadian one-hour GM Coverage of the visit of Queen Elizabeth on NBC Radio starting at 12:45 p.m. for Drama on Tuesday evenings, the Chevy to Ottawa, Oct. 12 -16, will be the most New York games and 2:45 p.m. for Mil- Show on Wednesday evenings, Patrice ambitious project Canadian Broadcasting waukee games (New York time). The Munsel and (on alternate weeks) The Big Corp. television has undertaken in its five games are sponsored by the Gillette Safety Record on Friday evenings and the Cana- years of operation. The biggest problem, Razor Co., through Maxon Inc. The con- dian live French show Porte Ouverte on from a programming standpoint, will occur tests also are being carried live in Canada French-language stations. on the first and last days of the visit, during and in Cuba over the CMQ-TV Network Gillette Safety Razor Co. of Canada, the drives to and from the airport. The 13 by means of the recently developed over - Montreal, renewed sponsorship of Caval- miles of turns and twists will make coverage the- horizon relay from Florida. cade of Sports Friday evenings, through extremely difficult. Fans in more than 13 other Latin Amer- Maxon Inc., New York. CBC is using 25 cameras to cover the 13- ican nations also are seeing and hearing Dow Breweries, Montreal, through Vick- mile route from Uplands Airport to Rideau the Gillette -sponsored games. Kines have ers & Benson, Montreal, sponsors in Quebec Hall, where the Queen will stay. Seven been airlifted to Venezuela, Puerto Rico, province the Canadian Big Four Football mobile units will control the 25 cameras on Mexico, El Salvador and Guatemala. The games, with Tobaccofina Ltd., Montreal, the route. For radio network, 27 radio Gillette radio lineup includes the Dutch through Walsh Adv. Ltd., Montreal, and pick -up points will be used. West Indies, Nicaragua, Panama, Puerto Shell Oil Co., Toronto, through J. Walter Four U.S. tv and radio networks will Rico, Venezuela, El Salvador, Colombia, Thompson, Toronto, sponsoring the games carry the Canadian telecasts and sound pro- Costa Rica, Cuba, Dominican Republic, on English -language network stations else- grams. In addition to live pickups, U.S. net- Guatemala, Honduras and Mexico. Regular where in Canada. works will have access to Canadian film Gillette announcers are calling the games Kellogg Co. Ltd., London, Ont., through coverage of the Ottawa visit. CBC also will in Spanish. Leo Burnett of Canada, Toronto, sponsors supply tv film to Great Britain and other Wild Bill Hickok Saturday evenings and countries. NBC Radio's Monitor program U. of B. C. Announces Course Rin Tin Tin on Wednesdays. will carry live and delayed broadcasts direct An evening course in communications has Milko Products Ltd., Toronto, through from Ottawa during the entire visit. Other been announced at the U. of British Colum- A. W. McCracken Ltd., Toronto, with U.S. radio networks will have access to all bia, at Vancouver, B. C. The course is being Whitehall Pharmacal (Canada) Toronto, Canadian royal visit programs. Four CBC conducted by the university in conjunction through Young & Rubicam, Toronto, spon- commentators will go to Washington to with the British Columbia Assn. of Broad- sors the Canadian historical film series Ad- cover the royal visit there, two covering casters. It will specialize in radio, television ventures of Pierre Radisson. in English and two in French. CBC net- and film and will be held for 10 weeks from Procter & Gamble of Canada, Toronto, works, both tv and radio, will use U.S. Jan. 15. A five -day summer course will be through Benton & Bowles, Toronto, with networks for the Washington visit on an held from May 5 -10, with lecturers from Salada - Shirriff - Horsey Ltd., Toronto, exchange basis. all parts of Canada, the U. S. and Great through McKim Adv., Toronto, jointly To provide live coverage of the royal visit Britain. sponsor the live half -hour Canadian Hit to Canadian Atlantic coast tv stations, a British Columbia broadcasters will under- Parade on Saturdays. special arrangement has been made with write the 10-week course to the extent of Success Wax Ltd., Montreal, through ABC network whereby four stations in $10,000 a year for five years, with the Snyder Cardon, Montreal, and Benson & Maine will drop their usual programs and university providing administration and, Hedges Ltd., Montreal, through James carry the royal visit on the microwave net- jointly with the broadcasters, supplying lec- Lovick Ltd., Montreal, sponsor the Satur- work out of Toronto, Ont., through Maine turers. The course will be open to students day evening Wrestling on the Canadian tv to the Atlantic coast provinces. This will of the U. of B. C. and those in the industry network. allow live coverage of the event for prac- in the west coast province. Others may be Nestles Ltd., Toronto, through E. W. tically all Canadian tv stations from the admitted if accommodations can be found. Reynolds, Toronto, and Walter M. Lowney Atlantic Coast to the Rocky Mountains. Page 118 October 7, 1957 BROADCASTING TELECASTING NOW IN ABROAD IN BRIEF field. Earnings at present are used to support the total BR operation. SWISS PAPERS TO PAY: Since the Swiss government's latest rejection of commercial VIENNA REVAMPS: The government of ROANOKE tv some weeks ago, the Swiss Newspaper Austria has completed a plan for reorganiz- Publishers Assn. has had to discuss how to ing the country's state-operated broadcasting make good its offer to subsidize the govern- system, it has been reported. Under the new and Western Virginia ment system [BT, Aug. 5]. At its most re- setup, Oesterreichische Rundfunk Gesell- cent meeting the association made plans to schaft (Austrian Broadcasting Co.) will be pay 2 million francs annually to the tv capitalized at the equivalent of $4 million, WDBJíV broadcasting organization for 10 years, or a sum contributed 95% by the Vienna gov- 1.5 million annually for 15 years. The as- ernment and 5% by the Austrian federal sociation has decided it is worth the price states. There is no room in the system for to keep the medium from making advertis- private broadcasting, but observers have ex- ing inroads. The subsidy budget has been pressed doubts that mounting budgets of set up for 10 -15 years on the theory that by television can be met without commercial that time set license fees will pay the entire broadcasting. broadcasting bill. TV GIVEAWAY: Signal interference on ON WESTERN WIDTH: A Yugoslav Tv London television sets led Scotland Yard Development Plan, published in Belgrade sleuths to the hideaway of a Lavender Hill early this month confirms that the inde- counterfeiting mob. Acting on complaints pendent communist country is adhering to from viewers in the Lavender Hill section, West European W standards rather than detectives broke into the basement of a those of the eastern bloc of nations. (The home. There they found a press- source main variation is one me in bandwidth. of the tv trouble -and about £200,000 Otherwise, standards are substantially the ($560,000) in forged notes, said to repre- same, 625 lines, 25 frames per second, sent the biggest seizure of forged money in using fm frequencies.) The country also is British history. It happened Friday, Sept. 13. reported planning tv links with Austria and Italy but not with the Soviet bloc. RCA is Box Top Promotions Condemned sending equipment stations at Belgrade, for By Board of Governors of CBC Zagreb and Ljubljana and satellites, according to reports abroad. The package is said The Canadian Broadcasting Corp. board to include three 3- camera studio outfits of governors last week warned stations that and mobile pickup units for Belgrade and certain give -away shows would constitute followed by Ljubljana, to be delivered between October a black mark on their records at license -re- and January. British Marconi is understood newal time. to have contracts for relays of the inter - The board frowns on programs or mes- station network and a mobile pickup unit for sages which offer prizes in return for box Zagreb. West German Siemens is reported tops or other proofs of purchase. Such pro- the EARLY SHOW motions do not represent good broadcasting ready to deliver three transmitters, I to 3 Famous Feature Movies kw each, and satellite units by early 1958. nor do they serve the public interest, the CBC fathers said. BLURS IN BAVARIA PICTURE: Bavarian The policy, however, does not affect shows Radio, experiencing advertiser apathy dur- featuring contestants present at station stu- ing summer months, recorded a sales drop dios or which require entries made in writing during July. Only 37% of a daily half -hour and judged on the basis of merit. segment in an otherwise sustaining schedule was sold, compared to 61.7% sold in June. INTERNATIONAL SHORTS The station, one of two in the all -government system which have made a small part of Canadian Broadcasting Corp. reports it will their schedules available for sponsorship start construction this fall on new Y-shaped (Radio Free Berlin is the other), still is at headquarters building at Ottawa, Ont., to the stage of selling advertisers on the tv cost approximately $2 million. Building Monday through Friday medium. will be eight stories in height and located 4:00 to 6.05 P. M. A new threat to the economic picture is on Riverside Drive, with completion scheduled for sometime in 1960. In addition to presented by a bill before the Bavarian Your Peters, Griffin, Woodward Parliament setting limits on commercial headquarter offices for all departments, time and providing for revenues to go to building will have viewing, audition and "Colonel" can give you the full story con- cultural institutions outside the broadcasting conference rooms. cerning participations. Call him now! Swift Canadian Co. Ltd. (food products), Toronto, has started quarter -hour quiz show five times weekly on 50 English and French- language radio stations. Show is based on STARK Canadian facts and music, and was pro- HOWARD E. duced by G. N. Mackenzie Ltd., same city. end FIN Agencies are McCann -Erickson Canada Ltd. BROKERS NOs TALTAONS and J. Walter Thompson Ltd., RADIO and Toronto. EL 50405 Halas & Batchelor Cartoon Films Ltd., Lon- 58th STREET 50 EAST don animation studio and commercial tv YORK 22, N. Y NEW producer, has opened U. S. production and liaison office at 11 W. 42 St., N. Y., with All Inquiries Confidential Irene Lee, formerly of firm's London office, heading operation.

BROADCASTING TELECASTING October 7, 1957 Page 119 PEOPLE A WEEKLY REPORT OF FATES AND FORTUNES city, office manager and director of person- ADVERTISERS & AGENCIES nel. Henry Halpern, re- Leo G. Willette, former Birmingham, Ala., search director, M a c- newspaper and tv newsman, to Chrysler Manus, John & Adams Corp., public relations department, as super- Inc., N. Y., promoted to visor of program films. vice president, media -research. He also will con- Joseph F. Van Hart, day city editor, Phila- tinue as research director. delphia Inquirer, to Gray & Rogers, same city, public relations and publicity depart- -4 Roger C. Bumstead, ment. media director, MJ&A, resigns to join Campbell- Robert V. Fancett, formerly copy editor, Mithun Inc., Minneapolis, Detroit News, to Ross Roy Inc., same city, as associate media director, public relations staff. THE TWO CHECKS Sidney P. Allen (r), effective this week. Mr. Robert R. Julia, MacFarland, Aveyard & sales vice president of MBS, is present- ac- Bumstead also was Co., Chicago, to Compton Adv., same city, ing George Comtois (1), network account executive at MJ&A as media and research assistant. count executive, add up to $1,000. Mr. for Good Humor Corp. account. Comtois' bonus is the second to be Thomas D'Arcy Brophy, who is retiring as Vernon More lock, vice president, Winius- awarded under the new sales incentive chairman of board of Kenyon & Eckhardt, additional plan initiated by Paul Roberts, MBS Brandon Co., St. Louis, assigned elected president of Society for Rehabilita- and president [BIT, Aug. 19]. Mr. Com- duties in account handling- supervision tion of Facially Disfigured, N. Y. will devote full time to account work. tois, former sales vice president of Herbert Halpern promoted to radio and tv Frank Finney, 84, co- founder of Street & American Broadcasting Network, director. Finney, N. Y., died at his home in Summit, joined Mutual in mid -August. N. J., Sept. 20. -4 John Egan, executive producer in tv -radio pro- Harold I. Reingold, 47, founder and presi- Clooney. Joseph Shribman, her personal gramming department, dent of Reingold Co., Boston, died at his representative, will act as co- producer. home Sept. 22. Compton Adv., N. Y., Fax Feist, producer -director of NBC -TV's elected vice president. He Harbor Master, named producer of that with agency has been NETWORKS network's series The Californians. since 1951. -4 Robert S. Jones, for- Ira Cerker, tv director, to NBC -TV as direc- George A. Whittington, account executive, mer CBS New York actor of True Story. He also will alternate Charles Bowes Adv. Inc., L. A., transfers to count executive, to Mu- directing chores with Tom Reynolds. agency's S. F. office. tual Chicago as manager of midwestern operations. Jess Oppenheimer, program creator and head Clyde Ingle, account executive, Erwin, He succeeds Carroll Marts writer of I Love Lucy, named producer for City, Wasey & Co. of the South, Oklahoma who resigned as vice presi- NBC's two-hour colorcast General Motors Okla., to Glenn Adv. Inc., San Antonio, dent in that post [BT, Fiftieth Anniversary Show. Program is Tex., in similar capacity. Sept. 30]. scheduled to be shown Sunday, Nov. 17. Edward Cummings, media department, John Scuoppo, exploitation representative, Derrick Lynn -Thomas, associate producer named media Burke Dowling Adams, N. Y., NBC, named manager of field exploitation. of NBC -TV's Jimmy Durante Show, named director, succeeding James Daly, resigned. associate producer for that network's Gisele Norman Baer, formerly radio -tv director, Allen Mackenzie Show. William Drager, director of research, Lewin, Williams & Saylor, N. Y., to Mutual, & Reynolds, Omaha,. Neb., and Paul S. Pat- same city, executive staff. He was assigned Tommy Henrich, former New York Yankee terson, advertising director, Florida Citrus to special events, news and sports features. star, signed by Mutual to conduct four 5- Commission, Lakeland, Fla., to Liller, Neal minute sports programs on weekdays, start- & Battle, Atlanta, Ga., as manager of agen- James R. Fuller, account executive, CBS ing Oct. 5. cy's market research department and account Radio, to American Broadcasting Network executive, respectively. in similar capacity. George Gobel, star of his own show on NBC -TV, named head of 1958 Radio-Tele- Thomas M. Wolfe, management consultant, Elizabeth Haglund, for two years public vision- Recording-Advertising charities an- Industrial Relations Counselors Service Inc., relations coordinator for NBC -TV's Today, nual campaign. Vick Chemical Co., N. Y., as communi- Home and Tonight shows, named coordina- to Thomas B. McFadden, vice president in manager. of program services for cations tor network's special charge of NBC owned stations and NBC projects. Conrad Ulmer, assistant to president, Goold Spot Sales, father of boy, Matthew John, & Tierney, N. Y., to Donahue & Coe., same Bill Barron, director of public relations, Don Sept. 27. Lee Broadcasting System, Hollywood, re- CELEBRATES 25 YEARS signs. FILM fammemigraismagsgsmonfflawn Schuyler R. (Sky) Kudner, vice pres- Anthony A. Cervini Jr., formerly NBC serv- George Kellog, jingle writer, to Animation ident of Kudner Agency, celebrated ice representative supervisor, appointed sta- Inc., Hollywood, as head of radio division his 25th anniversary with the agency tion contact representative in network's sta- and to handle west coast tv sales. founded by his brother, the late Arthur tion relations department. H. Kudner, at a luncheon at the Es- Ralph J. Baron, account executive, Televi- sex Hotel last Tuesday. The celebra- John Irish, announcing and production staff, sion Programs of America, named assistant tion was attended by 12 associates, Mutual, named field representative in net- eastern division manager. all members of the Quarter Century work's station relations department. group. He received a remote controlled Joe W. Edwards, vice president for adver- Drlc Darley, formerly director of Rosemary tising tv set, presented by J. H. S. Ellis, and public relations, Wells Organiza- president of the agency and himself Clooney's filmed series, Space Patrol and tions, Chicago, appointed to represent Ani- Mickey will a charter member of the 25 -year club. Mouse Club, produce and di- mation Inc., Hollywood, in Chicago, Mil- rect NBC -TV's Lux Show starring Miss waukee, St. Louis and Texas. He succeeds Page 120 October 7, 1957 BROADCASTING TELECASTING ALL VIDEO TRANSMISSION TE STANDARDS in a

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tion, Mr. Kempner was associated with .4 Dan Valentine, pro- Louis G. Cowan Enterprises, N. Y. gram director, W F A A Dallas, to WCKR Miami Carlos Rivas, executive in charge, sports and in similar capacity. Mr. special events, KPOA Honolulu, to Big Is- Valentine also will work land Broadcasting Co. (KIPA Hilo) as vice with WCKT (TV) Miami. president and general manager. Both stations are owned by Biscayne Tv Corp. Samuel G. Henderson Jr., WGAN -AM -TV Portland, Me., named manager of WGAN- William Arnold, announcer, WBEN -AM- TV. TV Buffalo, N. Y., to WDOT Burlington. Vt., as program director. John H. Hanna, methods and cost analyst, printing division, Travelers Insurance Co., Mary Jane Cox appointed assistant to director of research and market analysis, WBT THE FACE is the same, but the setting to Travelers Broadcasting Services Corp. C. is new. William H. Weldon, former (WTIC-AM -FM -TV Hartford, Conn.) as Charlotte, N. president of Blair -Tv Inc., New York, business manager. Mary Ann Magner, continuity writer, KQV has forsaken Madison Avenue for James R. Keen, account executive, WFIE Pittsburgh, named traffic director. Jefferson City, Mo., where now he (TV) Evansville, Ind., named program man- devotes full time to running KRCG- Leslie A. Hollingsworth, publicity and pub- ager.. TV and off-duty hours to horses and lic relations director, WPIX (TV) New York, resigns effective Oct. 15. such old -time hobbies as golf and Stan Johnson, KTNT Tacoma, Wash., sports cars. Here he measures the named retail sales manager. Allen Todd, reporter and foreign corres- base of KRCG -TV's new tower, pondent, to KFOX Long Beach, Calif., as which by the end of this month should Art Gordon, commercial manager, WJAR news director. rise 1,012 ft. above average terrain. Providence, R. I., to WAHR Miami Beach, Mr. Weldon's formal resignation Fla., in similar capacity. Francis P. (Bud) Sullivan, district auditor, from Blair -Tv was announced last General Motors, Chicago, to KYW -TV week [AT DEADLINE, Sept. 30]. (Ed- Leonard J. Ellis, account executive, WJOB- Cleveland, Ohio, as assistant auditor. Jim ward P. Shurick, vice president- station AM-FM Hammond, Ind., named commer- Grauer, sportscaster, WJW, same city, joins relations manager of CBS -TV, has cial manager. Bill Murphy, chief announcer KYW in similar capacity and Chuck Bloom, replaced him at Blair -Tv.) He left succeeds Mr. Ellis. KLAC -TV Los Angeles, to station as traffic Blair -Tv in August to look after supervisor. -41 Bob Benson, disc jock- KWOS Jefferson City, associated ey, WRCV Philadelphia, Boone Boggs, promotion director, WDBJ newspapers and KRCG -TV during promoted to director of Roanoke, named to supervise WDBJ- the illness of Mrs. Lenore R. Gos- Va programs. Mr. Benson has TV's promotion department, succeeding horn, Mrs. Weldon's mother and been with WRCV since Macy (Mike) Schaffer, who has joined owner of KWOS and local news- 1956. WAVY (TV) Portsmouth, Va. papers. -in- law had recovered, Mr. Weldon had Robert Lemon, station William Chipp, engineering department, become a country -life convert. KRCG- manager, WTTV (Ty) WFBM -AM -TV Indianapolis, Ind., named TV, owned by Mrs. Weldon, is lo- Bloomington, Ind., joins to supervisor position on technical staff. cated on Callaway Hills Farm, which WRCV -TV as director of Peter Anthony McMahan, formerly partner boasts a stable of champion horses as Mr. Lemon was programs. in Barnes -Chase Adv., San Diego, to KSDO. well as the television studios. for past six with WTTV same city, as agency sales supervisor. years and served success- ively as advertising sales- Philip D. Marella, WGR -TV Buffalo, N. Y., who has resigned to devote Jay Norman man, sales manager and station manager. to WIIC (TV) Pittsburgh as sales representa- full time to live action films. tive. Donald C. Keyes, program director, KILT STATIONS Houston, promoted to program director for Raymond J. Spahr, vice president in charge Marvin A. Kempner, for past decade execu- all McLendon Corp. Stations. (KLIF Dallas, of advertising and public relations, Peoples tive vice president, Richard H. Ullman Inc., KTSA San Antonio, KILT and KTBS Bank of Dayton (Ohio) to WHIO- AM -TV, Buffalo, N. Y., program syndicate, to WXRA Shreveport, La.) He will supervise program- same city, as account executive. and WXRC (FM), same city, as managing ming at KTBS. Robert Stevens succeeds him John F. X. Davis, local sales, WMEX Bos- director. Prior to joining Ullman organiza- as KILT program director. ton, to WILD, same city, as account executive. Elmer F. Smith, commercial manager, KBIZ TUBES you and KTVO (TV) Ottumwa, Iowa, to WNAX ALLIED always has the BROADCAST need Yankton, S. D., as regional account executive. See your ALLIED DELIVERY ON 404 -page 1958 Buy- Ralph Hodges, former actor in "Our Gang" IMMEDIATE ing Guide for sta- comedies, program coordinator for Pano- and tion equipment rama Pacific and production manager of RCA 6146 supplies. Get what 1- -I want when you KLAS -TV Las Vegas, Nev., to KTLA (TV) largest sup- you ALLIED IS the world's want it. Catalog Los Angeles, as producer. special- purpose plier of power and use. copies are available tubes for broadcast station on request. D. Robert Scott, announcer, WNJR New- Look ark, N. J., to WHBI, same city, as announcer from the world's largest ipment RADIO and assistant producer of U. S. A . Show. electronic supplies. ALLIED III. stocks of - Ave., Chicago 80, 100 N. western o,...., HAvmarket 1 -6800 Tom York, WMCT (TV) Memphis, Tenn., and Joe Halburnt Jr., WTVW (TV) Evans- ville, Ind., both announcers, to WBRC -TV Birmingham, Ala., in similar capacities.

Page 122 October 7, 1957 BROADCASTING TELECASTING Charles Mertz, formerly disc jockey, WTNS Don Staley, Pacific Coast manager, Weed You're headed in Cochocton, to WMRN Marion, both Ohio, Television, S. F., and Andrew K. Leach, tv the right as announcer and music librarian. sales service representative, NBC Network direction with tv department, to Katz Agency, N. Y., tv Plough, Inc., Stations! John McCullough, formerly manager of sales staff. Clifford Hahne, assistant mana- Navy Armed Forces Radio Service in Phila- ger, KIXL Dallas, to Katz radio sales staff delphia, to WNDU South Bend, Ind., an- in that city. nouncing staff. Radio Baltimore Jack R. ReVoyr, formerly with WHA -AM- PROGRAM SERVICES tzwasfiatawastatteng TV Madison, Wis., to announcing staff of David D. Lewis, United Press, Atlanta staff WTMJ -AM -TV Milwaukee. correspondent, appointed bureau manager Al (Jazzbo) Coffins, disc jockey, WRCA of newly- opened UP bureau in Mobile, Ala. New York, to KUTV (TV) Salt Lake City, Bureau will take over coverage of southern Utah, and its affiliate !CALL in that city. Alabama and coordinate coverage activities in three -state gulf coast area including parts Roger Sheldon, formerly with KGIL San of northwest Florida and Mississippi. Fernando, KFMU (FM) Glendale, both California, and KRHM (FM) Los Angeles, Mrs. Clement Brooks Botchford, in charge to KFMB San Diego. of personnel and assistant to comptroller, ASCAP, N. Y., died Sept. 29 after brief Bob Adams, sales manager and store mana- illness. Mrs. Botchford began her employ Radio Memphis ger, Firestone Tire & Rubber Co., Wichita, with ASCAP in 1919. Her duties included Kan., to KFH, same city, sales staff. Mack supervision of distribution of royalties to LPLS Sanders, formerly with KMA Shenandoah, members. Iowa, to KFH as m.c. of Chow Time. Guy H. Popham Jr., farm director of PROFESSIONAL SERVICES KGUL -TV Galveston, Tex., to KNOE -TV Frederick George Horan, formerly associ- Monroe, La., service and promotion depart- ated with Sun Oil Co., to Endorsements Inc., ment. N. Y., as account executive. Howard James, formerly on news staff of WJIM Lansing and news director, WDMJ- TRADE ASSNS.

TV Marquette, to WOOD -AM -TV Grand Stanley Raiff, public relations consultant in Represented nationally by Rapids, all Michigan, news staff. San Francisco and New York, has joined RADIO-TV REPRESENTATIVES, INC. NARTB public relations staff. NEW YORK CHICAGO SEATTLE Robert Hyland, general manager, KMOX ATLANTA LOS ANGELES SAN FRANCISCO St. Louis, elected to board of directors, ..h Municipal Theatre Assn., same city. MANUFACTURING ' """ Rollie Thomas, sports director, KFI Los George I. Long Jr., president, Ampex Corp, Kansas is FREE Angeles, shot 145 (1 over par) Sept. 29 to Redwood City, Calif., to ORRadio Industries win senior golf championship of state of Inc., Opelika, Ala., board of directors, suc- When You Buy KMBC Nevada. ceeding late Lt. Gen. Lewis A. Pick. Woodham W. Cauley, certified public ac- in Kansas City, Missouri REPRESENTATIVES amosnossffingmentagen countant, Whatley & Cauley, Opelika, Ala., t George C. Castleman, to ORRadio Industries Inc., same city, as tv new business develop- comptroller. ment manager, Peters, Griffin, Woodward, named G. W. Duckworth, manager of cathode ray vice president in addition and power tube market planning, RCA, to his present post. Before named marketing manager of industrial tube joining PGW in 1955, Mr. products activity, electronic tube division. Castleman was with CBS Other appointments: C. F. Nesslage, mana- Spot Sales for four years and also was vice ger of controls and standards, cathode ray president of Bermingham, Castleman & and power tube operations becomes admin- Pierce. istrator, operating financial controls; E. E. Spitzer, manager of cathode ray and power BUY KMBC -5,000 watts on 980 kc., -4 William to reach 2,340,560 people; $3,945,000,000 C. Brearley, tube engineering, named engineering mana- spendable income; $2,949,000,000 retail radio sales, George P. ger, and E. M. Woods, manufacturing mana- sales. Hollingbery Co., N. Y., ger, cathode ray and power tubes, appointed GET KFRM -5,000 watts on 560 kc.- named eastern sales mana- production manager. for the state of Kansas FREE! It's your ger. Mr. Brearley has been bonus market of 1,927,150 population; William G. Fodder, $3,115,468,810 spendable income; $2,321,- with Hollingbery for past 148,648 retail sales. six years. previously assistant en- KMBC -KFRM, the only bonus -buy gineering manager of tech- radio stations in the Heart of the Nation. George B. Hager, sales staff, American Can nical products division, Co., to John Blair & Co., S. F., as account Allen B. DuMont Labs, For choice availabilities, call your colonel from Peters, Grif- executive. named manager of techni- fin, Woodward, Inc. cal products engineering, DON DAVIS, President succeeding Arthur J. Tala - JOHN SCHILLING, Executive Vice -President GEORGE HIGGINS, V.P. and Sales Manager mini, who resigned to join Electro Tec, DICK SMITH, Manager, KMBC -KFRM South Hackensack, N. J. KMBC ea Kansas City Hugh H. Engelman manager of advertising KFRM set the State of Kansas administration, Motorola Inc., Chicago, HOOPER - PULSE - NIELSEN promoted to manager of tv advertising and ain the Bean of America `lb= sales promotion.

BROADCASTING TELECASTING October 7, 1957 Page 123 REVIEWS Continued from page 16

ing and entertaining. It was not always ex- Producer -director: Allen Handley (Gobe!); citing. In explaining America and her music producer: Julie Styne (Fisher); director: to Mr. Harrison at one point in the show, Barry Shear (Fisher) NIGHTTIME Miss Channing said, "We got everything we got from everybody made it our own." -and THE COURT OF LAST RESORT Perhaps "Crescendo's" problem was the impossibility of giving all that "everything" On May 23, 1935, a man known as to everybody at time. Gordon Wallace was implicated in the WSAZ -TV Production costs: $450,000- $500,000 murder of a trucking racketeer "some- Sponsored by Du Pont through BBDO on where in New England" and on the flimsy CBS-TV, Sun. (once a month), 9 -10:30 evidence of a vengeful widow (whose hus- DELIVERS 1000 HOMES p.m. EDT. Started Sept. 30 band was killed earlier on that racketeer's Executive producer: Richard Lewine; pro- order) was sentenced to life imprisonment. Twenty BETWEEN ducer: Paul Gregory; director: Bill Col - -two years later Mr. Wallace (a fic- tional name) attempted suicide in the prison 7:30 and 10:30 P. M. leran; writers: Peter Ustinov and Leslie Stevens; musical director: Paul Weston; shoe repair shop and by this desperate act attracted the merciful attention FOR $1.30 choral director: Norman Lubog; choreog- of the rapher: Eugene Loring; scenic designer: Court of Last Resort, a body of seven crime Paul Barnes; costume designer: Saul detection experts dedicated to the release of Bolasni wrongfully-convicted felons. Before the Stars: Rex Harrison, Julie Andrews, Stanley program ended, their legal and detecting spadework reversed the sentence and freed The second station's Hollaway, Louis Armstrong, Eddy Arnold, Diahann Carroll, Benny Goodman, Ma- Gordon Wallace. The Wallace case has, like cost per thousand halia Jackson, Sonny James, Stubby Kaye, the others to be aired, already appeared in Peggy Lee, Lizzie Miles, Carol Channing, Argosy magazine, and while the tv version homes is $2.39 Turk Murphy, Dinah Washington was considerably removed from the actual magazine "case" (which took place in De- 84°,0 Higher THE GEORGE GOBEL SHOW & troit during the bootleg era), the initial THE EDDIE FISHER SHOW episode showed considerable merit. Some say it's not a season for comedians Founded in 1948 by mystery writer Erle on tv. But the new alternate-week, hour Stanley Gardner and Argosy Publisher format looks like the best break for George Harry Steeger, the Court is dedicated to The third station's Gobel (and the viewer, too) for some time. the proposition that the real court of last resort is "the people." It is hoped that the cost per thousand There's more excitement in the new show than in last season's half -hour series. series will rally public support to the selfless work of these homes is $5.42 Jeff Donnell as the star's wife has been seven individuals, and well liberated from aprons and dustmops and it might-and should. (Mr. Gardner re- 317 Higher launched as a comic singer. The master called last week that over the past nine years gets to do his stand -up bits unfettered by he had spent non-reimburs- a mandatory "situation" and spelled by able). guest acts. Naturally, it is somewhat hard to digest Much of the Gobel opener was a satire what could amount to over three years of AND ANYTIME on several facets of the tv trade -color, work into a scant 30 minutes, but producer sales presentations, survey methods (ener- Elliott Lewis (of radio's The Clock and WSAZ -TV delivers getically handled by interviewers Tommy Suspense fame) is an old hand at coming Noonan and Pete Marshall) and spectacu- up with plausible, taut and professionally - ONE THIRD more lar shows. The point at times may have executed plays. Truth, especially in radio -tv total homes than been more obvious to the trade than to dramatizations, has been particularly prone Viewer Doe, but the bits were in themselves to perversion through purported "fiction- both other funny enough to succeed without satire. alization" ("all places, names and dates On the Eddie Fisher opener, the hour have been changed to protect the innocent," Huntington -Charleston was full of songs, including numbers in ad nauseum) but the people behind this which the singer teamed up with wife Deb- new tv series have carefully avoided hoking Stations COMBINED bie and on another occasion with Mr. up material that is exciting enough by Source. June 1957 ARB Gobel. Producer Mike Todd was on hand, itself. They, as well as the makers of Old All flours basal on too, with a few sequences only mildly Gold cigarettes (who can't honestly claim t,mu Inquenr, amusing. But as a musical counterpart to to sponsor the series as "a public service" the alternate week's comedy antics, last but who do admit their "happiness" to be Tuesday's Fisher program was a nice change associated with the programs) ought to be of pace. commended for bringing the court's exciting The idea of having Mr. Gobel and Eddie work to the attention of millions of non- CHANNEL V Fisher appear as guests on each other's Argosy readers. shows should whet audience appetites in Production costs: Approximately $35,000 a complementary way. From the sparkle Sponsored by P. Lorillard Co. (Old Gold), HUHTINGTOH.CHARLESTON. W. VA. of the openers in this tandem series, it ap- N.H. Q_ ITEPZIXTOELIE through Lennen & Newell, on NBC -TV, Attitioted weh Rodeo Stallions pears as if Saturday night television had WKAZ. Fri. 8-8:30 p.m. EDT. Premiered Oct. 4 WSAZ. Huntington L Chodeston better look to its laurels. There's quite a LAWRENCE H. ROGERS. PRESIDENT Executive producer: C. Represented by The Muir Agency Saturday feeling about this Tuesday show. Jules Goldstone; producer: Elliott Lewis; director (on ini- Production costs: $80,000 Sponsored in color on NBC -TV, Tuesday, tial show): John Meredyth Lucas; film CALL YOUR KATZ MAN 8 -9 p.m. EDT by Liggett & Myers Tobac- editor: Sherman Todd; script editors: co Co. through McCann- Erickson, Whirl- Sherman Todd and Anthony Ellis; pack- pool Corp. and RCA, both through aged by Walden Productions Inc. in as- Kenyon & Eckhardt. Reviewed Sept. 24 sociation with Paisano Productions, Hol- and Oct. 1 lywood Page 124 October 7, 1957 BROADCASTING TELECASTING A QUARTERLY SITUATION REPORT ON PRESENT AND PLANNED TV STATIONS sT TELESTATUS Published in first issue of each quarter

October 1957 CALIFORNIA NEW BRITAIN- WNBC NBC Spot Sales; N; $600 Total U. S. Stations on Air: 512 BAKERSFIELD - (30) NBC; (Commercial: 488; Educational: 24) KBAK -TV (29) CBS, ABC; Weed; $350 NEW HAVENt- (Includes Alaska, Guam, Hawaii, Puerto Rico) KERO -TV (10) NBC; Petry; N; $500 WNHC -TV (8) ABC; Katz; N, LF. LS; $1,200 BERKELEY (SAN FRANCISCO) WELI -TV (59) 6 /24 /53- Unknown; H -R Total Cities with On -Air Stations: 326 KQED (t9) - NEW LONDONt- WNLC-TV (26) 12/31 /52- Unknown Total Tv Homes: 38,700,000 CHICO- NORWICH KHSI -TV (12) CBS, ABC; Avery- Knodel; N; t- (BT Estimate as of Jan. 1, 1957) $250 WCNE (63) 1/29/53- Unknown STAMFORDt- EUREKA WSTF (27) 5 /27 /53-Unknown KIEM -TV (3) CBS, ABC, NBC; Blair Tv Assoc.; HOW TO READ THIS LISTING 8250 WATERBURY- KHUM -TV (13) 1/16/56- Unknown WATR -TV (53) ABC; Stuart; $200 Each station or grantee is listed in the FRESNO - city where licensed. KFRE -TV (12) CBS; Blair; N, LI', IS; $650 DEL.A W ABE N. LL, LS; $600 Triangle ( station on air with reg- KJEO (47) ABC: Branham; W ILMINGTON- ): KMJ -TV (24) NBC; Raymer: N, LF, LS; $550 WVI7E -TV (12) Katz: N, LS, LF; $1,600 ular programming. Date of grant is KWG (27) (See Tulare, Calif.) shown for permittees, followed by KBID -TV (53) See footnote DISTRICT OF COLUMBIA planned starting date when known. LOS ANGELES WASHINGTON- KABC -TV (7) ABC; Katz; $2.600 WMAL -TV (7) ABC; H -R: N; $1,500 Channel number is in parentheses, fol- KCOP (13) Petry; $1,250 WRC -TV (4) NBC; NBC Spot Sis.; N; $1,250 lowed by national network affiliations K113 -TV (9) H -R; N; $1,750 WTOP -TV (9) CBS; CBS Spot Sis.; N, LF, LS; KNXT (2) CBS; CBS Spot Sls.; N, LS, LF, IL; $1,800 and sales representatives, and station's $3,500 WTTG (5) Weed; $1,000 highest one -time hourly rate. KRCA (4) NBC; NBC Spot Sls.; N, I.L. LS. WOOK -TV (14) 2/24/54 -Unknown LF: $3.600 Asterisk (): non-commercial outlet. KTLA (5) Peters, Griffin, Woodward; N, LS. FLORIDA Dagger (t): not interconnected. LF, LL; $1.500 KTTV (11) Blair; $2.000 DAYTONA BEACHt- Data on station color equipment: N, KBIC -TV (22) 2/10/52- Unknown WESH -TV (2) Petry; N; $200 equipped for network color, LS, local FORT LAUDERDALE- MODESTOt- WITV (17) ABC; Forjoe; $500 color slides: LF, local color film; LL, KTRS -TV (14) 2/17/54- Unknown FRANCISCO)- FORT MYERSt- local live color. OAKLAND (SAN WINK -TV (11) CBS. ABC; $150 KTUV (2) Initial Decision 6/20/56 McGillvra; FORT PIERCEt- REDDING- WTVI (19) 4/19/55- Unknown ALABAMA KVIP -TV (7) NBC, ABC; Hollingbery; N; $250 ANDALUSIAt- JACKSONVILLE- SACRAMENTO * WFGA -TV (12) NBC; Peters, Griffin, Wood- WALQ (2) KBET -TV (10) CBS; H -R; N, LF, LS; $850 ward; $600 BIRMINGHAM - KCRA -TV (3) NBC; Petry; N, LF, LS; $900 WJHP -TV (36) NBC, ABC; Petry; N; $300 WABT (13) NBC, ABC; Harrington, Righter, KGMS -TV (46) 3/2/56- Unknown WMBR -TV (4) CBS, ABC; «MS Spot SL.; Parsons; N, LF, LS; $800 N; $850 SALINAS (MONTEREY1- 2/28/57- December WBIQ (ÌO) KSBW -TV (8) CBS, ABC, NBC; H -R; N; $425 WJCT 07) MIAMI- WBMGT )11/29(2 /5-6 Unnknown SAN DIEGO- WCKT (7) NBC Sls.; N. LE; N; $900 NBC Spot $950 DECATUR- .. KFMB -TV (8) CBS; Petry; WITV (17) See tort Lauderdale KFSD -TV (10) NBC; Katz; N: $850 WPST -TV (10) ABC; H -R; N; $825 WMSL -TV (23) NBC, CBS, ABC; McGillvra; WTHS -TV N; $150 SAN FRANCISCO - (2) KGO -TV (7) ABC; Blair; $1,700 WTVJ (4) CBS; Peters, Griffin. Woodward; DOTHAN- 1*KPIX -TV (5) CBS; Katz; N, LF, LS; $1,700 N, LL, LF. LS; $1,000 WTVY (9) CBS, ABC; Young; N; $150 KRON -TV (4) NBC; Peters, Griffin, Woodward: WGBS -TV (23) (See footnote) WMFL (33) 12/9/53- Unknown FLORENCE N, I.L, LF, LS: $1,700 - $115 ORLANDO- WOWL-TV (15) 1 /30 /57- October; Forjoe; $200 . KSAN -TV (32) Stars National; KBAY -TV (20) 3/11/53- Unknown WDBO -TV (61 CBS. ABC, NBC; Blair Tv As- MOBILE- KPRT (26) 12/20/56- Unknown soc.; N; $450 WALA -TV (10) NBC, ABC; H -R; N; $450 KTUV (2) (See Oakland) WEAL -TV (18) 9/21/55- Unknown WKRG -TV (5) CBS; Avery- Knodel; N; $450 SAN JOSEt- WLOF -TV (9) 6/7/57- Unknown MONTGOMERY - lorry (11) ABC, CBS, NBC; Weed; N; $250 PANAMA CITY -- WCOV -TV (20) CBS, ABC; Young, N; $200 WJDM (7) ABC, CBS, NBC; Hollingbery; $150 WSFA SAN LUIS OBISPO- PENSACOLA- -TV (12) NBC, ABC; Katz; N; $450 KSBY -TV (6) ABC, CBS; H -R; $220 MUNFORDt- WEAR -TV (3) ABC, CBS; Hollingbery; N; SANTA BARBARA- WP0 WTIQ (7) KEYT (3) NBC. ABC, CBS; Hollingbery; N; FA -TV (15) See footnote SELMAt- $450 ST. PETERSBURG-- WSLA (8) 2/52/54- Unknown STOCKTONt- P . WSUN -TV (38) ABC; Venard; $400 ARIZONA KOVR (13) ABC, CBS: Hollingbery; N; $650 TALLAHASSEE- MESA (PHOENIX) - TULARE- .- WCTV (6) See Thomasville, Ga. KVAR (12) NBC; Raymer; N; $450 KVVG (27) Bernard; $325 (plans to resume on TAMPA- air Nov. 1) *. WFLA -TV (8) NBC; Blair Tv; N, LE, LS; $850 PHOENIX- WTVT (13) CBS: Katz; N, LF, LS; $850 -TV (10) N; ). KOOL CBS; Hollingbery; $550 COLORADO Florida West Coast Educational Television Inc. KPHO -TV (5) Katz; N; $450 (3) 9/19/57- Unknown KTVK (3) ABC; Weed; N, LF, LS; $400 COLORADO SPRINGS - WEST PALM BEACH- TUCSON- KKTV (11) CBS, ABC; Bolling; $250 WEAT-TV (12) ABC, CBS; Venard; $250 KGUN -TV (9) ABC; Headley -Reed; N, LF. LS; KRDO -TV (13) NBC; Pearson; $175 WPTV (5) NBC, CBS; Blair Tv Assoc.; N; $275 $300 DENVER- KOLD -TV (13) CBS; Hollingbery; N; $300 KBTV (9) ABC; Peters, Griffin, Woodward; GEORGIA NBC; N; $300 KVOA -TV (4) Branham; N; $750 ALBANYt- YUMA- KLZ -TV (7) CBS; Katz; N; $750 WALB -TV (10) NBC, ABC; Venard; N; $250 KIVA (11) CBS, NBC; Hollingberry; $200 KOA -TV (4) NBC: NBC Spot Sls.; N; $750 ATHENSt- KYAT (13) 1/25/56- Unknown a- KRMA -TV (6) LL, LF, LS KTVR (2) Blair Tv Assoc.; $500 WGTV (8) 9/5/56- November ARKANSAS ATLANTA- GRAND JUNCTIONt- EL DORADO - ). WAGA -TV (5) CBS; Katz; N, LS, LF; $1,000 KRBB (10) NBC (ABC, CBS per program KiLEX -TV (5) NBC, CBS, ABC; Holman; $150 WLWA (11) ABC; Crosley; N; $900 basis); O'Connell; $200 MONTROSE- WSB -TV (2) NBC; Petry; N, LS, LF; $1,000 FORT SMITH - KFXJ -TV (10) (Satellite of KREX -TV Grand WETV (30) 3 /21 /56- Unknown KFSA -TV (22) NBC, ABC; Venard; $200 Junction) WATL -TV (36) See footnote KNAC -T (5) CBS; H -R; $250 PUEBLO AUGUSTA - - WJBF (6) NBC, ABC; Avery- Knodel: N; $350 JONESBOROt- KCSJ -TV (5) NBC; Pearson; $155 WRDW -TV Branham: KBTM-TV (4) 1/12/65- Unknown (Satellite of (12) CBS; $350 KATV Pine Bluff) COLUMBUS- CONNECTICUT N; LITTLE ROCK WRBL -TV (4) CBS, ABC; Hollingbery; - BRIDGEPORT- WT00 KARK-TV (4) NBC; Petry; N; $500 WICC -TV $200 VM (28) NBC, ABC; Headley -Reed; N; $300 KTHV (11) CBS; Branham; N; $450 * (43) ABC Young; KATV (7) (See Pine Bluff) WCTB (71) 1/29 /53- Unknown MACON- HARTFORD- WMAZ -TV (13) CBS, ABC, NBC: Avery - PINE BLUFF - Knodel; N; $400 KATV (7) ABC; Branham; N; $450 WHCT (18) CBS; CBS Spot SIS.; $650 WTIC -TV (3) Harrington, Righters & Parsons; SAVANNAH- TEXARKANA- * WSAV -TV (3) NBC, ABC; Blair Tv Assoc.; KCMC -TV (6) (See Texarkana, Tex.) WCHF (24) 1/29/53- Unknown N; $300 BROADCASTING TELECASTING October 7, 1957 Page 125 ROANOKE- WBRZ (2) NBC, ABC; Hollingbery; N; $400 WPTA (21) ABC; Meeker; $400 WCNS (40) 7/19/56- Unknown B7' TELESTATUS SOUTH BEND (ELKHARTI- LAFAYETTE- WNDU -TV (18) NBC; Petry; N; $500 a-KLFY -TV (10) CBS; Young; N; $250 WSBT -TV (34) CBS; Raymer; N; $500 LAKE CHARLES TERRE HAUTE- KPLC -TV (7) NBC, ABC; Weed; $250 WTOC -TV (Il) CBS. ABC; Avery- Knodel; "- WTH I-TV (10) CBS, ABC, NBC; Bolling; N; P . KTAG (25) CBS: Rayner; $150 N; $3W 0 MONROE- THOMASVILLE- IOWA KNOE -TV (8) CBS. ABC, NBC; H -R; N; $400 wcTV (6) NBC. CBS, ABC; Blair Tv Assoc.; AMES- KLSE (13) 12/14/56- Unknown $350 WOI -TV (5) ABC, CBS. NBC; Weed; N; $650 NEW ORLEANS- IDAHO CEDAR RAPIDS ". WDSU (6) B ONET- - -TV NBC; Blair; N, IL, LF, LS; -TV (2) CBS; Peters. GrUF.n. Wood- KCRG -TV (9) ABC; Weed; N; $425 ICBOI WMT -TV (2) CBS; Katz; N; $625 W2J1M.100 (20) CBS, ABC; Weed; N; $600 ward; 0 WWL -TV (4) CBS; Katz; N, LT; $900 KIDO- (7) ABC, NBC; Blair Tv Assoc.; N; DAVENPORT (MOLINE, ROCK ISLAND)- WYES $250 WOC -TV (8) NBC; Peters, Grin. Woodward; (.8) N; $800 WCKG (28) 4 /2 /53- Unknown; Gill -Perna IDAHO FALLS - WWEZ -TV (32) 9/28/56- Unknown PKID-TV (3) CBS. ABC, NBC: Gill- Perna; DES MOINES - SHREVEPORT- $225 KRNT -TV (8) CBS; Katz; N; $700 Di-WHO-TV (13) NBC; Peters, Griffin. Woodward. KSLA -TV (12) CBS, ABC; Rayner; N; $500 LIWISTONt- N, LF, LS; $700 KTBS -TV (3) NBC, ABC; Petry; N; $500 KLEW -TV (3) CBS, ABC, NBC; Weed; $150 KDPS -TV (11) 12/12/58- Unknown (satellite of KIMA -TV Yakima, Wash.) KGTV (17) See footnote MAINE TWIN FALLSt- FORT DODGE- AUGUSTA - KLDC -TV (11) CBS, ABC. NBC; Gill -Perna; KQTV (21) NBC, CBS; Pearson; WPTT (10) 11 /14/58 -Unknown $150 BANGOR- 175 (19) MASON CI1Y- 11/9/55- Unknown KGLO -TV (3) CBS; Weed; $350 WPBI -TV (5) NBC. ABC; Hollingbery; N; $350 ILLINOIS OTTUMWA- w WO (2) CBS; Venard; $300 KTVO (3) See Kirksville, Mo. BLOOMINGTON - POLAND SPRING- WBLN (15) See footnote SIOUX CITY - WMTW (8) CBS, ABC; Harrington, Righter & CHAMPAIGN- KTIV (9) NBC, ABC; Hollingbery; N; $350 Parsons; $400 WCIA (3) CBS, NBC; Hollingbery; N; $900 KVTV (9) CBS, ABC; Katz; N; $425 PORTLAND- Plains Television Corp. (33) 9 /19/57- Unknown WATERLOO - . WCSH -TV (6) NBC; Weed; N: $500 KWWL -TV (7) NBC; Avery- Knodel; N; $825 WGAN -TV (13) CBS; N; $500 CH ICAO O- Avery- Knodel; CBS Sls.; N; $3,900 KANSAS PRESQUE ISLE- WBBM -TV (2) CBS; Spot WAGM WBKB (7) ABC; Blair; $2,400 ENSIGN - -TV (8) CBS; Venard: $150 WGN -TV (9) Petry; N, I.L, LF, LS: $1,800 KTVC (6) ABC, CBS; Katz; $100 (satellite of MARYLAND WNBQ (5) NBC; NBC Spot Sls.: N. IL, LS, KAKE -TV Wichita) LF; $4,000 GARDEN CITY - BALTIMORE - WTTW (11) KGLD (11) 8/14/57- Unknown (satellite of WBAL -TV (11) NBC; Petry; N, LL. LS, LF; WRFC -TV (28) 1/8/53- Unknown KCKT Great Bend) $1.500 WIND -TV (20) 3/9/53- Unknown WJZ -TV (13) ABC; Blair Tv; N; $1,400 wOPT (44) 2/10/54- Unknown 000DLANDt- WMAR -TV (2) CBS; Katz N, LFLE. LS: $1.500 KWGB-TV (10) 5/11/55- Unknown WITTI -TV (72) 12 /18 /52- Unknown; DANVILLE- WTLF (18) 12/9 /53- Unknown WDAN -TV (24) ABC; Everett -McKinney; $150 GREAT BEND - KCKT (2) NBC, ABC; Bolling; N, LS; $250 SALISBURY- DECATUR- WBOC -TV (16) ABC, CBS; Headley -Reed; $200 WTVP (17) ABC; Gill- Perna; $350 HAYS - EVANSTONt- KAYS-TV (7) 5/29/57- Unknown MASSACHUSETTS WTLE (92) 8/12/53- Unknown HUTCHINSON (WICHITA)- B OSTON- HARRISBUROt- KAKE-TV (10) See Wichita WBZ -TV (4) NBC; Peters, Griffin, Woodward WSIL -TV (22) NBC, ABC; Walker; $150 KARD -TV (3) See Wichita N, LS, LF; $2.400 KTVH (12) CBS; H -R; N; $575 LA SALLE WGBH -TV (2) WEEQ -TV (35) 2/13/57- October; NBC; Headley - MANHATTANt- WNAC -TV (7) CBS, ABC; H -R: N; $3,000 Peoria) KSAC-TV (a) 7 /24/53 -Unknown WMUR -TV (9) See Manchester. N. H. Reed; $475 (affiliate of WEEK -TV WHDH -TV (5) 4/26/57- October; ABC; Blair PEKIN- PITTSBURG- Tv; N, LL, LF. LS; $2,500 WPKN (89) 2/13/57- Unknown KOAM -TV (7) NBC, ABC; Katz; N; $360 WXEL 13e) 10 /12 /5a- Unknown PEORIA- TOPEKA- WJDW (44) 3/12/53- Unknown Headley -Reed; N; $600 WIBW -TV (13) CBS. ABC; Avery- Knodel; N; BROCKTONt- WTVH (19) ABC; Petry; N; $550 $550 WHET -TV (62) 7/30/53- Unknown WIRL -TV (8) 8/27/58 (Construction prohibited WICHITA (HUTCHINSON)- CAMBRIDGE (BOSTON)- until completion of deintermlxtur r 1emat- KAKE -TV (10) ABC; Katz; N; $875 WTAO-TV (56) See footnote KARD -TV (3) NBC; Petry; N. IL, LE. LS; GREENFIELD- WMBD -TV (31) 6/27/56- January; CBS; Peters, $650 (32) 7 /58- Griffin, Woodward KTVH (12) See Hutchinson WRLP /5 Unknown (Satellite of MO.)- WWLP Springheld, Mass.) QUINCY (HANNIBAL, KENTUCKY PITTSFIELDt- Young; N; $350 ASHLANDt- o-KBQÁTVV (7)OSee Hannibal, WCDC (19) Harrington, Righter & Parsons WALN-TV (59) Petry; 8/14/52- Unknown (Satellite of WCDA Albany. N. Y.) ROCK ISLAND (DAVENPORT, MOLINE)- HENDERSON (EVANSVILLE, WHBF -TV (4) CBS, ABC; Avery- Knodel; IND.)- SPRINGFIELD- N; $800 WEHT (50) CBS; Young; N; $400 '. WHYN -TV (40 ) CBS; Branham; N; $800 LEXINGTON- WWLP (22) NBC, ABC; Hollingbery; N, LS; ROCKFORD- o- WKXP -TV (27) $600 WREX -TV (13) CBS, ABC; H -R: N. LF. LS; Pearson; $251.30 WLEX -TV (18) NBC, ABC, CBS; Bolling: N: WORCESTER - $21$.5' WWOR-TV (14) See footnote WTAVWO (39) NBC; N; $350 Headley -Reed; LOUISVILLE-- SPRINGFIELD- w WAVE -TV (3) NBC, ABC; NBC Sls.: N; MICHIGAN WICS (20) NBC, ABC; Young; N; $250 Spot ANN ARBOR- WMAY -TV (2) 6/27/58 (Ordered to show cause o- WHAS TV (111 Harrington, & why station should not operate on ch. 38). CBS; Righter WPAG-TV (20) Everett- McKinney; $150 Parsons; N; $1,000 11/4/53- URBANAf- WQXL -TV (41) F'or)oe; 1/15/53- Unknown WUOM -TV 1.26) Unknown a- WILL-TV (121 WKLO -TV (21) See footnote B AY CITY (MIDLAND, SAGINAW, FLINT)- NEWPORTt- WN óM -TV (5) NBC. ABC; Petry: N, LF, LS: INDIANA WNOP-TV ANDERSONt- (74) 12/24/53- Unknown CADILLAC-- WCBC-TV (61) 3/16/58- Unknown; $150 OWENSBORO- WWTV (13) CBS, ABC: Hollingbery; $350 WKYT (14) 3/14/58- Unknown BLOOMINGTON- CHEBOYGAN- WTTV (9) Meeker; N; PADUCAHt- WTCM-TV (4) Initial Decision -8/21/57 $1,000 WPSD -TV (6) NBC; ELKHART (SOUTH BEND)- Pearson; $400 DETROIT- WSJV (52) ABC; H -R: $300 LOUISIANA o- WJBK -TV (2) CBS; Katz; N, LL, LF, LS; ALEXANDRIA EVANSVILLE- - WTVS (56) WFIE-TV (14) NBC; Venard; N; $350 KALB -TV (5) NBC, ABC, CBS; Weed; $250 WWJ -TV (4) NBC: Peters, Griffin, Woodward; WEHT (50) See Henderson. Ky. ATON ROUGE- N, LF. LS; $2,400 P. WTVW (7) ABC; LF. $350 Hollingbery; N, LS; WAFB -TV (28) CBS, ABC; Blair Tv Assoc.; WXYZ -TV (7) ABC; Blair; N; $2,200 FORT WAYNE- $250 CKLW-TV (9) CBC; Young; $1,200 (See Wind- WANE -TV (15) CBS; Petry; N; $500 sor, Ont.) WKJG -TV (33) NBC; Raymer; N; $450 WBID-TV' (50) I1 /19/53- Unknown HATFIELD - NEW TV STATIONS EAST LANSINGt- WVSJ-TV (9) Initial Decision-2/18/57 THE WKAR -TV (80) following tv stations started regular FLINTt- INDIANAPOLIS- programming within the past three months: WFBM -TV (6) NBC; Katz; N, LL, LT, IS: WJRT (12) 5/12/54- Unknown $1,200 KGEZ -TV (ch. 9) Kalispell, Mont.; KPLO- GRAND RAPIDS- TV (ch. 8 Reliance S. D.; KTVC 6) WISH -TV (8) CBS; Bolling; N. LF, LS; $1.300 (ch. WOOD -TV (8) NBC. ABC; 21.175 Ensign, Kan.; WPS+ -TV (ch. 10) Katz: N; WTTV (41 See Bloomington Miami; WMCM (33) 9/2/54 -Unknown WLWI (13) 3/8/57- Unknown; ABC; Crosier: WIIC (ch. 11) Pittsburgh; WAVY -TV (ch. $1,100 10) Portsmouth, Va.: KTCA -TV (ch. 2) IRONWOOD - Minneapolis; KSPR -TV (ch. 8) Casper, WJMS-TV (12) 11 /30/55 -Unknown LAFAYETTE- Wyo.; WWL-TV (ch. 4) New Orleans; WFAM -TV (59) CBS, NBC; Rambeau; N; $200 WEIYY TV (ch. 35) Philadelphia; KALAMAZOO- . - WKZO -TV (3) CBS, ABC; Avery -Knodel; (ch. 3) Hartford. Conn.; KETV TV MUNCIE- Wh T- N; $1.300 WLBC -TV (49) NBC. ABC, CBS; Holman: N; Omaha. Neb.; WKXP -TV (ch. 27) Lexing- $225 ton, Ky.; WPTA (ch. 21) Roanoke, Ind.; LANSING- CHBC -TV (ch. 2) Kelowna. B. C., and '. WJIM -TV (6) NBC. CBS, ABC; Peters, Griffin, PRINCETONT- CHAT -TV (ch. 6) Medicine Hat, Alta. Woodward; N, LF, LS; $1,000 WRAY-TV (52) See footnote WTOM -TV (54) See footnote Page 126 October 7, 1957 BROADCASTING TELECASTING MISSOULA- WABD -TV (5) Weed; N LL. LF. LS; $3000 WCBS -TV (2) CBS; CBSl Spot Sls.; N. L. LF, KMSO -TV (13) CBS. ABC. NBC; Gill -Perna LI.: "8.000 sT TELESTATUS $150 NEBRASKA WOR -TV (9) H -R; $3,000 11=1110.9715-10?4a ' °'s HASTINGS- WPIX (11) Peters. Griffin. Woodward; $2,000 KHAS -TV N; $250 WRCA -TV (4) NBC; NBC Spot Sis.; N, LS, LF. (5) NBC; Weed: LL: $9.200 HAYES CENTER MAROUETTRt- - W A I V (13) See Newark. N. J. KITPL -TV (4) (Satellite of KHOL -TV Rol- 1.25, 8/14/52-Unknown WDMJ -TV (6) CBS. ABC: Weed; $200 drege) WRFC. ONONDAGO- WNYC -TV (31) 5/12/54- Unknown HAY SPRINGS - POUGHKEEPSIE- State Board of Agriculture and Tv Corp. of KDUH-TV (4) 8/1/57-November; Headley - Mich. (sharetime) (10) Initial Decision- Reed; 5150 (satellite of KOTA -TV Rapid WKNY-TV (66) See footnote 3/6/57 City, S. D.) ROCHESTER- PORT HURON- KEARNEY (HOLOREDGE)- (34) Unknown *. WHEC -TV (10) CBS, ABC; Everett -McKinney; WILLS-TV 11/14/56- KHOL -TV (13) CBS, ABC; Meeker; N; $300 N: 61:00 IBA" CITY MIDLAND) SAGINAW LINCOLN - WROC -TV (5) NBC, ABC; Peters, Geffen, WKNX -TV (57) CBS. ABC; Gill -Perna; N; $375 Woodward; N: $700 KOLN -TV (10) CBS, ABC; Avery- Knodel; N, TRAVERSE CITY- KU50 WVET-TV (10) CBS, ABC; Bolling; LF, LS; WBPN -TV (7) NBC; Holman; N; $144 ON -TV (12) Wt-BF -TV (15) 5/10/53- Unknown MINNESOTA NORTH PLATTE - WROH (21) 7/24/52- Unknown AUSTIN - KWSL (2) 8/1/57- Unknown KMMT (6) ABC; Avery- Knodel; $200 SCHENECTADY (ALBANY,TROY)- OMAHA- DULUTH (SUPERIOR. WIS.)- WRGB (6) NBC; NBC Spot Sis.; N; $1.100 N; KETV (7) ABC; H -R: $900 KDAL -TV (3) CBS, ABC; Avery- Knodel; KMTV (3) NBC: Petry; N. L.L. LS, LF; $900 SYRACUSE- is WOW -TV (6) CBS; Blair; N; $900 P- WHEN -TV (8) CBS, ABC; Katz; N; $1,000 WDSM{-TV (0) See Superior, Wla. SCOTTSILUFFt- WsYR -TV (3) NBC: Harrington, Righter & WBY'V. (3B) Sae footnote Parsons; N, LS, LF; $1,100 MINNEAPOLIS-ST. PAUL - KSTF (10) (Satellite KFBC -TV Cheyenne) WH'l'V (43) 9/16/52- Unknown KMGM -TV (9) Branham; $1,000 NEVADA KSTP -TV (5) NBC; Petry; N, LS, LF; $150 UTICA- KTCA -TV (2) HENDERSON (LAS VFGAS)- WKTV (2) NBC, ABC, CBS; Cooke; N; $550 CBS; Peters, Griffin, Woodward; KLIIJ-TV (2) NBC, ABC; Avery -Knodel; N; WCCO-TV (4, $275 N, LL: $1,000 NORTH CAROLINA WTCN -TV (11) ABC; Katz; $1,200 LAS VEGAS - ASHEVILLE- ROCHESTER- ). KLAS -TV (8) CBS: Weed; N; $250 WISE -TV (62) NBC, CBS; Bolling; $150 KROC -TV (10) NBC; Meeker; N; $250 KLRJ -TV (2) See Henderson WLOS -TV (13) ABC; Venard; N; $450 KSHO MISSISSIPPI -TV (13) Forjoe; $200 CHAPEL HILLt- 11I1.0X11- RENO - WUNC -TV (4) WVMI -TV (13) 8/1/57- Unknown KOLO -TV (8) CBS, ABC. NBC; Pearson; $300 CHARLOTTE- COLUMBUS KAKJ (4) 4 /19 /55- 1Inkaown - NBC, ABC; -Mc- S - WBTV (3) CBS, ABC; CBS Spot Sls.; N, LL. WCBI -TV (4) CBS. Everett NEW HAMPSHIRE LS, $1,000 Kinney; $180 LF; KEENEt- WSOC -TV (9) NBC; H -R; $900 GULFPORT- WQMC (36) See footnote Corp. (56) 8/1/57- Unknown WKNE -TV (45) 4/22 /53- Unknown State Telecasting MANCHESTER (BOSTON)- HATTIESBUPG- DURHAM- WDAM -TV (9) NBC, ABC; Pearson; N; $175 WMUR -TV (9) ABC, CBS; Forjoe; $700 WTVD (11) ABC, CBS; Petry; N; $550 JACKSON- MT. WASHINOTONt- FAYETTEVILLEt- WMTW (8) See Poland Spring, Me. ).- WJTV (12) CBS, ABC; Katz; N; $400 WFLB -TV (18) ABC, CBS, NBC; Biern- Smith; WLBT (3) NBC. ABC; Hollingbery; N; $400 NEW JERSEY $120 LAUREL - ASBURY PARKt- GASTONIAt- WTLM (7) 2/21/57- Unknown WRTV (5B) See footnote WTVX (48) 4/7/54- Unknown MERIDIAN- ATLANTIC CITY - WTOK-TV (11) CBS. ABC. NBC; Headley - WOCN (52) 1 /8 /53- Unknown GREENSBORO- Reed: N: $250 WHTO -TV (46) See footnote WFMY -TV (2) CBS: Harrington. Righter & WCOC-TV ( ) See footnote CAMBENt- Parsons; N. LF, LS; $800 TUPELO- WKDN-TV (17) 1/28 /54- Unknown WTWV (9) NBC; $150 NEWARK (NEW YORK CITY)- GREENVILLE- MISSOURI WATV (13) Feriae; $2,000 WNCT (9) CBS, ABC; Holl(ngbery; N; $400 CAPE GIRARDEAU- NEW BRUNSWICKt- NEW BERNf- KFVS -TV (12) CBS; Headley -Reed; N: $600 WTLV (18) 12/4/52- Unknown WNBE- (13) 2 /9 /55- Unknown COLUMBIA - NEW MEXICO RALEIGH- KOMU -TV (8) NBC, ABC; H -R; $250 ALBUQUERQUE - *. WNAO-TV (28) ABC, CBS; Forjoe; N; $325 HANNIBAL (QUINCY, ILL.) KGGM -TV (13) CBS; Branham; N; $400 WEAL-TV (5) NBC; H -R; N. LF. LS; $600 K11 A -TV (7) CBS; Weed; N; $350 KOAT -TV (7) ABC: Bolling: N: $300 e.WG -TV (L0) See Qulne7, lU. WASHINGTON- KOB -TV (4) NBC; Petry; N; $410 '. WITN (7) NBC; Headley -Reed; N; $325 JEFFERSON CITY- CARLSBAD- KRCG (13) CBS, ABC; Blair Tv Assoc.; $300 Is HAVE -TV (8) CBS, ABC, NBC; Branham; $150 WILMINGTON- JOPLIN- CLOVIS- WFMD -TV (6) NBC. ABC, CBS; Wagner -Smith KODE -TV (12) CBS, ABC; Avery- Knodel; N; KICA -TV (12) CBS; Pearson; $150 Assoc.; $250 $300 ROSWELL- W INSTON- SALEM- KANSAS CITY- KSWS -TV (8) NBC, ABC, CBS; Meeker; N; WSTS -TV (12) NBC; Headley -Reed; N; $600 KCMO -TV (5) CBS; Katz; N. LL, LF. LS; $250 WTOB -TV (26) See footnote $1,350 KMBC -TV (9) ABC; Peters, Griffin. Woodward; SANTA FE- NORTH DAKOTA KVIT (2) 1 /25 /56- Unknown N; $660 (half-hour) B ISMARCK - WDAF 1 V 141 NBC; Harrington, Righter & NEW YORK -TV (12) CBS; Weed; N; $150 Parsons; N. LF, LS; $1,080 KBMB ALBANY (SCHENECTADY, TROY)- KFYR -TV (3) NBC, ABC; Blair Tv Assoc.: N; KIRKSVILLE- $275 (Includes satellite KUMV -TV Williston) NBC: Bolling; $300 WCDA (41) CBS; Harrington, Righter & Par- KTVO (3) CBS, sons; N; $400 (has temporary authority to DICKINSON- ST. JOSEPH- operate on ch. 10 Vail Mills, N. Y.) KDIX -TV (2) CBS, ABC. NBC; Holman; $150 KFEQ -TV (2) CBS, ABC; Blair Tv Assoc.; $400 WTRI (35) ABC; Venard; $400 (has temporary FARGO- ST. LOUIS - authority to operate on ch. 13) WDAY -TV (6) NBC. ABC; Peters, Grimm, KETC (9) WPTR -TV (21) 6/10/53- Unknown Woodward; N; $450 KSD -TV (5) NBC; NBC Spot SIB.; N, LS, LF; WTVZ (17) 7/24/52- Unknown BINGHAMTON- GRAND FORKSt- $1.210 $200 KTVI (2) ABC; Blair Tv Assoc.; $1.000 (operat- WNBF -TV (12) CBS, ABC, NBC; Blair; N; KNOX -TV (10) NBC; Rambeau; ing temporarily on ch. 2) $1.000 MINOT- KWK -TV (4) CBS, ABC; Katz; N; $1.500 WINR -TV (40) 9/29/54- October 15; NBC; Hol- KCJB -TV (13) CBS, NBC. ABC; Weed: $250 KMOX -TV (11) 3/29/57- December; CBS; CBS lingbery; $300 KNOT (10) 10/5/55 December; Blair Tv Assoc. Spot Sales WQ'l'V 046) 8/14/52- Unknown VALLEY CITY - SEDALIAt- BUFFALO- KXJB -TV (4) CBS; Weed; N, LF, LS; $500 KDRO -TV (6) Pearson; $200 WEEN -TV (4) CBS: Harrington, Righter & LF, LL; $1,050 WILLISTON- SPRINGFIELD Parsons; N. LS, - WBUF (17) NBC; NBC Spot Sls.; N; $850 KUMV -TV (8) ABC, NBC (satellite of KFYR- KTTS -TV (10) CBS: Weed; N; $325 WOE -TV (2) ABC; Peters, Grulin, Woodward: TV Bismarck) KYTV (3) NBC, ABC; Hollingbery; N; $325 N; $1,025 OffiO MONTANA WNYT -TV (59) 11/23/55- Unknown WTVF (23) 7/24/52- Unknown AKRON- BILLINGSt- 1/31 /56 WAKR -TV (49) ABC; Burke $300 KOOK -TV (2) CBS. ABC; Headley -Reed: $200 Great Lakes 2v lac. (7) Initial Decision -Stuart; KGHL -TV (8) 11/23/55- January CARTHAGE (WATERTOWN)- ASHTABULAt- 'UiTEt- WCNY -TV (7) CBS, ABC (NBC per program WICA-TV (15) See footnote $250 KXLF -TV (4) ABC: $100 basis); Weed; CANTONt- KOPR -TV (6) 8/1/57- Unknown ELMIRA- WTLC (29) 3/22/58 -Unknown GLENDIVE- WSYE-TV (18) NBC, ABC; Harrington, Righter & Parsons; N; $100 (Satellite WSYR -TV CINCINNATI- KXGN-TV (5) 3 /13 /57- October 15; CBS: Webb: Syracuse) p" r -, 41 $125 WIVE See footnote WCPO -TV (9) ABC: Blair; N; $1,300 GREAT FALLSt- (24) WKRC -TV (12) CBS; Katz; N; $1,000 Kf2RR -TV (5) CBS. ABC. NBC; Blair Tv Assoc.; HAGAMAN- WLWT (5) NBC; WLW Sls.; N, LL, LF, LS; P. WCDB (29) (Satellite WCDA Albany. N. Y.) $800 Cascade Broadcasting Co. (3) 5/29/57 -Un- ITHACAt- WQXN -TV (54) 5 /14 /53- Unknown; Forjoe known WHCU-TV (24) CBS: 1/8/53- Unknown CLEVELAND - HELENA WIET (14) 1/8/53- Unknown KYW -TV (3) NBC; Peters, Griffin. Woodward; KABL -TV (10) 2/13/57- Unknown LAKE PLACID (PIATTSBURG)- 050 KXI.J -TV (12) 2/13/57- Unknown (Satellite of WPTZ (5) NBC, ABC; Blair Tv Assoc.; N: WEWS (5) ABC; Blair; N; $1.650 KXLF -TV Butte. Mont.) $400 WJW -TV (8) CBS; Katz; N; $2,000 KALISPELLt- NEW YORK - W 'RE -FV 1631 6/18/53- Unknown KGEZ -TV (9) CBS; Cooke; $125 WABC -TV (7) ABC; Blair; $4,150 WHIG -TV (19) 11 /2Sß3- Unknown BROADCASTING TELECASTING October 7, 1957 Page 127 COMPARATIVE NETWORK SHOWSHEET SUNDAY MONDAY TUESDAY WEDNESDAY ,1r:CRNOOM ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC Hotel Tom Hold Noon Cosmopolitan Tic Tao Hotel Tic Tac Cosmopolitan Tic Tao Lees Take Dough oemopolitan Dough Dough A Trip Amer. Home 12:15 Products L Love of Life P &G 12:30 Kellogg Search for It Could Wild Rill Tomorrow Be You It Could }It Could Hickok P &G Guid- L Re You Be You 12:45 F ing Light L L 1:00 Heckle and Close Up Jeckk Show L Close Up Close Up 1:15 F et. News et. News -fq71k= 1:30 As the World As the World Turns Turns As the World 1:45 Carter & (sec footnote) (see footnote) Turns Natl. Canon Club 60 Club 60 (see footnote) Football L L Club 60 2:00 Preview Beat the Beat the Clock Clock Beat the (see footnote) (see footnote) Clock 2:15 (see footnote)

2:30 Art Bride Art Bride Wisdom Iinkletter s Linkletter's Art Bride F flouse Party Groom (louse Party Groom Einkletten s (sea footnote) L (see footnote) L I louse Party Groom 2:45 see footnote) L /American 3:00 Liberty Oil omru) Pabst Youth Colgate Jlapkira IBallontine Wants Big File 7 to Know Big Payoff NBC Payoff Colate Standard Oil NBC Big layoff 3:15 L Nat/. Itrwng. Matinee Al ali nee NBC Falstaff Brw. Theatre Theatre Matinee partici sting Theatre 3:30 Duquesne Br. Bandstand partici rating Bandstand Pan Am. Oil Bandstand The Verdict c -E The Verdict C - 1. participating Dean Look USA Is Yours USA Is Yours USA Verdict C -L Pike Philip Morris Itere Participating Participating The L American Oil Participating (see footnote) (see footnote) Is Yours 3:45 Goebel Brew. (see footnote) Speedway Pt. P &G 4:00 The Brighter The Brighter P &(1 College Pro Football General Queen for Day News Motors Queen for The Brighter c a Day Am. I tome Day Quern for Conference Wide Wide a Day 4:15 Prr. Secret participating Pr. Secret participating Am. home a Day World Storm participating L Storm Pr. Secret artsR ñ. Storm 4:30 Products Union Do You Fwlge of Do You Edge of Do You Carbide Trust Your Night Trust Your Night T ul Your Paul Wife Modern of \ \'inchel Aluminum Wife (see footnote) ace footnote) Wife FA/14e 4:45 Ltd. Romances Romances L Night Presents L L L (see footnote) Romancee Omnibus 1. 5:00 weets .o. }Face (10/20 -11/3) Kellogg 7-12/ Kellogg Comedy Comedy Kellogg Comedy (11/112/15) U Sweets Co. Time Wander Co. Time Sweets Co. Straws Nation Sir Lancelot Time 5:15 Texas Superman F F Wild Bill F Rangers F F Hickok

5:30 Mickey Mickey Mickey General World Outlook Mouse Mills News Mouse Mouse F Club Club Club Lone Roundup F 5:45 Ranger F F F (See footnote) (see footnote) (see footnote) LVgMIMG Meet 6:00 Beat The the Press Clock L 6:15 6:30 Prudential }My lionson NBC Ner vs Twentieth Friend NItC N.,= 13. .E \l in Century Flicke son Whitehall , (at. 10 -20) F News 6:45 News L B. & Wm'eon NBC News News L kippÿ I lasc1 Bishop Sports Focus Sports Focus Sports Focus 7:00 Peanut Campbell Original Butter Soup Amateur You Asked Lassie F Ilour t. & Wm son Whitehall Natl. Carbon 7:15 For It L Daly News News Daly -News News L Daly -News ß. & Wilson F L News L Amer. Tob. Johnson & Whitehall 7:30 Bachelor Chemetrand Speidel (Alt. wits.) King Royal McBee American Johnson General Nat Gold Seal Drackett Father Bandsland (Alt. wks.) Price Is Electric Kellogg Cole Show (alt. wks.) (alt. wks.) Sally Right Name L General Mills 7:45 L Wild root Cheyenne That Gen. Foods Shaeffer (alt.) Kaiser Jack Benny Tune I Love Lucy -I Iowa Industries Rob.11ood F (Alt. wks.) Reynolds Iwwiu Mills Am. Chicle Metals Maverick General Warner - Natl. Carbon \Train 8:00 F Max Factor it (alt. wits.) R.J. Reynolds RCA - Derby Foods Pharmaaaft Guy Mitchell lambert Sugarfoot Whirlpool Disneyland Train }Mercury Carnation Restlese (Alt. wks.) P &G Phil Oldsmobile Greyhound Show Burns & Allen F (alt. wks.) 8:15 (alt.) L Gun Silvers Gobel F S. C. Johnson F F Arman Eastman Kd. Pillshury American Fil Sullivan Steve Lever (alt.) Ralston - l.vr. -Lptn. Buick Gen.&Maille - (alt. wits.) 8:30 Machine Show Allen (alt. wits.) g. & Myers Bristol }Soots L Purina (Alt. wits.) Am. Tobacco Shulton Myers Kellogg Feller & Fdry. L Bold Toni Co. wks.) The Big Bowling Wells (Alt. Eve Arden Fisher Tombstone Knows 8:45 Journey Talent Fargo Wyatt Earp Show Territory Record Bent Stars F Scouts L F F F F' Gen. Foods Miles Lata Gen. Elect. Eastman 9:00 Firestone Danny Pharmaceu (Alt. wits.) Pharmaceu. }P &G } Colgate Open }Chevrolet Voice of Thomas Twenty- Rato. -Purina To Tell Meet Kodak llearin4 Theatre Firestone Show Broken The McGraw Adv. of Ozzie L Dinah One Truth Millionaire 9:15 L F L Arrow L & llarriet F Kraft Shore's (et. 10 -7) F F Television Chevy Theatre Bristol- lee i. C. Johnson 1.J. Reynolds Revlon R. J. 9:30 Mid Myers Show Dodge Gen. Foods }Alcoa (alt. wks.) 7hesebrough- 1. December - System Walter Reynolds Western I litchcock L Plymouth Goodyear Telephone Pet Milk Ponds Winchell I've Got // avvide Theatre Bride Red Bob Cum- 9:45 Lawrence (st. 10-7) Theatre Time File A Secret L F F Skelton mings Show F L Welk F F P. Lorillard Top Tunes AII- (Alt. wks.) P &G Van Iteusen Revlon This Is Loretta and Ford Singer U. S. Steel Your American Revlon Young New Talent Carter Prod. The 564.000 U.S Steel Hr. Football The $64.000 Westing- Wat l'oint Question Californians Life (L) holm 7hilip Morris F Miles Labe. (alt. wits.) L F Challenge F Mennen Co. Armstrong Studio One Suspicion Wednesday Cork 0:30 Lorillard Night Fights Armstrong lelene Curtis LF Assignment Circle (Alt. wks.) L Foreign Theatre Remington Legion 0:45 What's F THURSDAY FRIDAY SATURDAY ABC CBS NBC ABC CBS NBC ABC CBS NBC Hotel Swift Cosmopolitan Ti c Tae Hotel Tic Toc Sterling oon Dough Como Killion Dough Drug L L Jimmy True Story Dean 2:15 BS: Capt. Kangaroo, Bust. Show ighty Mouse L Playhouse, terling Drug 2:30 0:30 -11 a.m., General Foods. It Could /I Could Detective's lt. weeks; Colgate; Susan's Be You Be You Diary how, lust. 11 -11:30 a.m.; It's L L 2:45 Hit, suet. 11:30 -12 noon. Gen. Mills Alt.) Nestle :00 SUNDAY AM Close -Up Close-Up Co., The L _one Ranger BS: Lamp Unto My Feet, 10- et. ews Net. News :15 0:30 a.m.; Look Up And Live, 10:30 -11 a.m.; Eye on New 11 -11:30 ¡As The As The ork a.m.; Camera World World :30 hree, 11:30 -12 noon. Turns Turm (see footnote) Club 60 (sec footnote) Club 60 1:45 L :30 to conch. MONDAY -FRIDAY AM

Heat the Heat the V :00 CBS: Jimmy Dean Show, 7- Clock Clock 7:45 a.m.: CBS Morning News, (see footnote) (see footnote) NCAA 7:45 -8 a.m.; Captain Kanga- Football r:15 roo, 8 -8A5 a.m.; CBS Morn- ing News 8:45 -9 a.m. (partici- Art Art pating sponsors); Garry Linkletter's Bride d Linkletter s Bride d :30 Moore. M -Th., 10 -10:30 a.m.; I louse Party Groom (louse Party Orion, Bristol Myra. rl., 10 -11:30 a.m.; Arthur (see footnote) L L Godfrey, M -Th.. 10- 10:30; (see (see footnote) Sunbeam r :45 footnotes); Strike It Rich. 11:30 -12 noon. Zenith Big Colgate 3:00 NBC: Today, 7 -10 a.m. (par- Payoff Big l'ayolf bitty-Owens. ticipating sponsors). NBC NBC Ford Glass Matinee Matinee Theatre Theatre 3:15 Bandstand (Partici- (Partici- USA The Verdict pating) Bandstand The Verdict pating) 3:30 Participating Is Yours C -L U.S.A. Is Yours C -L (see footnote) Participating (nec footnote) Kemper FOOTNOTES: L Insurance 3:45 P&G Football :planation: Programs In The Brighter The Brighter Scoreboard Italics sustaining: Time NYT: Day Oucen ..00 L. live; F, film; K. kinescope Bo Queen E. l'or A For A recording; Eastern net- Am. Itome Am, Home work; M, Midwestern. Pr. Secret Day Pr. Secret. Duy Miller 4:15 Storm Participating Storm Participating Brewing Wildroot Co. Mouse Firestone 411-Star ABC - Mickey Chili Do You Edge of Golf Ion. -Fri. 5:30 -6. Armour. Brie - Edoe of Ind. Prod. F 4:30 Trust Your Night Do You Trust Night ol- Myers. Gen. Mills. Mattel. Wife Modern (see footnote) Modern Miles Labs. Mars, Pillsbury (see footnote) Romanus Your Wife Romances 4:45 Mills. Peter Shoe Co. L L Comedy Kellogg CBS-Garry Moore: Mon. -Fri. Kellogg Comedy 5:00 16 minute segmenta sponsored Woody Time Sweets Co. Time by Gerber, General Foods, Dow Woodpecker F The F Chemical, Nestle. General Mills, Buccaneers 5:15 Sunshine Biscuit; Campbell, F Lever, Vick, Fla. Citrus Comm., Calif. Packing. Johnson & Mickey Mickey 5:30 Johnson, Yardley. Mouse Mouse Club Club Arthur Godfrey Time: Mon.- F 5:45 Thurs. 15 minute segments (see footnote) (sec footnote) sponsored by Standard Brands, Mutual of Omaha, Sherwin - EYrNiN,. Williams, General Foods, Peter Paul. Simonie, Armour, Bristol - 6:00 Myers, Pherms Craft. House Party: 16 minute segments sponsored by Kellogg. 6:15 Lever, Pillsbury, Swift, Camp- bell, Simonia, Standard Brands, Toni, 6:30 Staley. The Verdict is Yours: 16 min. Whitehall by Ronson segments sponsored General News ' 11.11ishop NBC News 6:45 Mills, Toni, Swift, Atlantis L NBC News News L Sales. Sports Focus Sports Poems 7:00 A. the World Turne: 16 min. segments sponsored as follows Mon., Whitehall P&G; Tues., P &G. Vick: -News Natl. Carbon 7:15 Wed., P&G: Thurs., P&G, Pills- Daly News Daly-News H. Ioshop bury; Fri., P&O, Swift. L News I Quaker Warner - National emington- Sterling Beat the Clock 16 min. seg- Mars Biscuit Rand Drug Keep in Purest 7:30 ments sponsored by Kellogg Oats lambert It Reynolds following: Tic Tao Rin (alt.. w. oust.) Saber of Me Family Toni Mon.. suet.. Tues., Neet le. Circus lioy Sgt. Preston Tin Tin Leave It London Natl. Carbono Gerber; Wed., Atlantis Sales, of the Yukon Dough L L-O -F People A re 7:45 F F to Beaver F Funny F Mogen David Wine; Thurs.. F F Glass Nestle, Sunshine Biscuits, AC Sprk. Pls. Toni Perry Purest; Fri., General Mills, Reynolds Am. Am. Tobacco Seven -Up Co. (alt. w. suet.) DeSoto Chicle (alt. wks.) 11/dittoed Masan ItKimbrly- 8:00 Gerber, Johnson & Johnson, Zorro Harbour You Bet Jim Bowie Sorony Court of Shoo Clrk r Vick. Your Life F F Last Resort Williamson- F Nozzema- Master Mobil Oil Edge 16 min. F Trackdown F Dickie RCA- 8:15 of Night seg- Country n pool ments sponsored by following: Sylvania *Schick Buick F loge Sunbeam Mon., P&G, Standard Brands: Frigidaire Gen. Foods Lever Music Jubilee David Wine 8:30 The Real Lig. & Myers L (alt. wks.) Am. Dairy Tues., P &G, Fla. Citrus Comm., McCoys Dragnet Patrice (alt. wks.) Life of llelene Curtis K nomark Vick; Wed., P&O. Atlantis F Chsler Munsel Show Ford Riley Perry Como Sales, Pet Milk; Thurs., P&G, Molryars L Zane Grey Dick & the 8:45 Pillsbury; Fri., P&G, Fla. Cit- Theatre Duchess F rus Comm., Vick. l.rg. & Myrs. f Chevrolet Climax WneBorden F Nestle Pat Boone Chesterfield Am. Tobacco Cluh Oasis 9:00 The Bulova i1.J.Reynolds llasel Bishop (Alt. wka.) Chevy L (Alt. wka.) llelene Curtis (alt.) SPECIAL PROGRAMS Paable's Frank Sinatra 1M Squad Dodge Max Factor Showroom Choice L Cgeto Pos.e Gale Storm L Div. Pony Tiergen 9:15 Programs marked by t will be F Mr. Adams Show by For and Eve The replaced specials. coni- Lawrence Lever tt aper plete list of special programs. tFord Plymouth F Colgate - Bristol Myers 7'ennroaee Welk (alt. wks.) Schick 9:30 see box p. 134. Mennen (Alt. wks.) Date Sehlita Palmolive Whitehall O.S.S. Ernie with the Show Glade Amer. Gas BrewinF The Thin L I lave Guo. F Ford Angels Most MacKenzie L The Schlitz Will Travel Show Philip Morris F Playhouse F 9:45 ® 1957 by Broadcasting (Alt. wks.) Publications. Inc. Bristol Myra. Liggett & M. Rubber ttavr B. & Woman. Gillette Philip Morris (alt. wks.) fPharmaceu. 10:00 Rosemary (alt. Cavalcade Mike What's It r Playhouse 90 Clooney Rmgton Rod. F &G5 J of SEwrts Wallace Gunsmoke For? 1. Campbell Lineup L F L 10:15 Kimberly - Soup Clark American On alt. wks.) Hazel Bishop Colt 45 M. o,acm Quaker Oats F Hamm State Farm Toni 10:30 All State Im. (alt. wks.) Ins. Playhouse 7, .1957 (st. Jane of Afvstcry Your (fit October 10-10) Wyman Time Red Barber's Parade Person to Corner L L 10:45 JOHNSTOWN- MEMPHIS- BAT TELESTATUS WARD -TV (19) CRS; Weed: $700 WHBQ -TV (13) ABC; H-R; $900 WJAC -TV (6) NBC. ABC; Katz; N. LL. LS. WRs1) -TV 1901 LF; $1,000 $900 LANCASTER (HARRISBURG. YORK) WREC -TV (3)) CBS; Katz; $900 - NASHVILLE- COLUMBUS- WGAL-TV (8) NBC. CBS; Meeker; N. LS, LF; $1,200 ". WLAC -TV (5) CBS; Katz N; $825 *. WBNS -TV (10) CBS; Blair; N; $825 WLAN -TV (21) 11/8/56- Unknown WSIX -TV (81 ABC; Hollingbery: $575 WLWC (4) NBC; Crosley SID.; N, LL, LF; $1,100 WSM -TV (41 NBC; Petry; N, LF, LS; $825 WOSU -TV (34) LEBANONt- WTVN -TV (6) ABC; Katz; $825 WLBR -TV (15) Blair Tv Assoc.; N: $200 TEXAS DAYTON- LOCK HAVEN - ABILFNE- "- WHIO -TV (7) CBS; Hollingbery; N; $1,100 WBPZ-TV (32) 5/8/56- Unknown KRBC -TV (9) NBC; Raymer; $225 WLWD (2) NBC, ABC; WLW Sls.; N; $800 NEW CsATv. - AMARILLO- WIFE (22) See footnote WTVKST - (45) ABC: Everett -McKinney; $350 KFDA -TV (10) CBS, ABC; Blair Tv Assoc.; ELYRIAj'- (Plans to resume on air October 15) $340 WEOL-TV (31) 2/11/54- Unknown PHILADELPHIA- KGNC -TV (4) NBC; Katz: N: $340 ).- WCAU -TV (10) CBS; CBS Spot Sls.; N, LF. KVII (7) 8 /1 /57- December; ABC. LIMA- AUSTIN WIMA -TV (35) NBC, ABC; H -R; N; $200 LS; 53,250 - CBS. WFIL -TV (6) ABC; Blair; N, LL, LS, LF; $3,200 KTBC -TV (7) CBS. ABC. NBC; Raymer; MANSFIHD?- WHYY-TV (35) N; $525 WTVG (36) 8 /3 /54- Unknown WRCV -TV (3) NBC; NBC Spot Sls.; N, LL, BEAUMONT- MASSILLONt- LF, LS; $3,200 KFDM -TV (6) CBS, ABC; Peters, Griffin. WMAC-TV (23) 9/4/52- Unknown; Petry WPHD (23) 9/28/55- Unknown Woodward: N; $350 OXFORD WSES (29) 3/28/58- Unknown KBMT 131) See footnote - PITTSBURGH WMUB-TV (14) 7 /19 /58- February 1958 - BIG SPRING - STEUBENVILLE (WHEELING, W. VA.)- KDKA -TV (2) CBS; Peters, Griffin, Woodward; KEDY -TV (4) CBS; Branham; $150 (satellite of WSTV -TV (9) CBS, ABC; Avery- Knodel; N; KDUB -TV Lubbock) WIÌC ((11 NBC;O Blair Tv; $1,800 $500 w(ET) B ROW NWOOD- W -TV (7) See Wheeling (13) WTVQ (47) 12 /23 /52- Unknown; Headley -Reed KNBT-TV (15) 6/6/58- Unknown TOLEDO- WTAE -TV (4) 7/25/57- Unknown BRYAN - . WSPD -TV (13) CBS, ABC, NBC; Katz; N; $1.000 WENS (16) See footnote KBTX-TV (3) ABC, CBS; Raymer; $150 WTOH -TV (79) 10 /20 /54- Unknown WKJF -TV (53) See footnote CORPUS CHRISTI - - Great Lakes Bcstg. Co. (11) Initial Decision READING - I(RTS -TV (8) NBC, ARC: Peters. Griffin, Wood- 3/21/57 WEEU-TV (331 See footnote ward; N, LF, LS; $300 Greater Toledo Educational Television Foun- WHUM -TV (61) See footnote 0. Kcnt -71, (101 CRS: I4-R. 250 dation Inc. (30) Initial Decision 3/13/57 SCRANTON- KVDO -TV (22) Young; LS; $200 YOUNGSTOWN- DALLAS- WFMJ -TV NBC; N; *. WARM -TV (16) ABC; Bolling; $225 (21) Headley -Reed; $400 WDAU -TV CBS: H-R; N; $800 * . KRLD-TV (4) CBS; Branham; N, LF, LS; WKBN -TV (27) CBS; Raymer; N: $450 (22) 1.1r0 Unknown WTVU (44) See footnote WXTV (73) 11/2/55- SUNBURYt- WFAA -TV (8) ABC; Petry; N; $1,000 ZANESVILLE- (38) El PASO- WHIZ -TV (18) NBC, ABC, CBS; Pearson; $150 WKOK-TV 2/9/55- Unknown WILKFS.RAeRE- ). KELP -TV (13) ABC; For/0e; $300 WBRE (28) le KROD -TV (4) CBS; Branham; N; $450 -TV NBC; Headley -Reed; N, LL, NBC; IS OKLAHOMA LS, LF; $575 KTSM -TV (9) Hollingbery; ADA- WILK -TV (34) ABC; Avery- Knodel; N: $425 FT. WORTH- KTEN (10) ABC (CBS. NBC per program WILtIAMSPORTt- * . WRAP -TV (5) NBC; Peters, Griffin, Wood- basis); Venard; N; $225 WRAK-TV ward,' LF, (36) 11/32/52- Unknown; Meeker ¡l'VV llairS ARDMORE- YORK- (11) $1,1000 GALVESTON (HOUSTON) KVSO -TV (12) NBC; Pearson: N; $150 le. - WHOM -TV (49) Young; $150 -TV (11) CBS; CBS Spot Sls.: N: $1,200 ENID- WSBA -TV (43) ABC: Mesta; $200 KGUL KGEO -TV (5) ABC; Blair Tv Assoc.; N; $600 HARLINGEN (BROWNSVILLE, McALLEN, RHODE ISLAND WESLACO) LAWTON- PROVIDENCE - KSWO -TV (7) ABC; Pearson; $150 KGBT -TV (4) CBS, ABC; H -R; $300 WJAR -TV (10) NBC. ABC; Petry; N: $1,200 HOUSTON- OKLAHOMA CITY - WPRO -TV (12)CBS; Blair Tv; $1,200 KGUL -TV KETA (13) WHET (16) See footnote (li) SP.. Galveston KGEO -TV (5) See Enid, Okla. KPRC -TV (2) NBC; Petry; N, LF, LS; $1,100 KTRK (13) ABC; Hollingbery; N, LE, LS; $1,000 re KWTV (9) CBS: Avery- Knodel; N; $900 SOUTH CAROLINA KUHT 8) WKY -TV (4) NBC; Katz; N, LL. LF, LS; $1,050 ANDERSON- KTVQ (25) See footnote KNUZ- (39) See footnote WAIM -TV (40) ABC; Headley -Reed; N; $150 KXYZ -TV (29) 8/18/53- Unknown TULSA - CAMDEN? LAREDOt- (6) N; $825 - KOTV CBS: Petry; WACA-TV (14) 8/3/53- Unknown KHAD -TV (8) CBS. NBC, ABC; Pearson; KTUL -TV (8) ABC; Avery -Knodel; $600 $187.50 KVOO -TV (2) NBC; Blair Tv; N, LF, LS; $750 CHARLESTON- KOPD -TV 1.111 7/21/54-Unknown . . WCBC -TV 181 CBS. ABC; Peters. Griffin, Wood- LUBBOCK- KSPG (17) 2 /4 /54- Unknown ward; N; $300 KCBD -TV (11) NBC, ABC; Raymer; N; $350 KCEB (23) See footnote WTrRN -Tv (2) NEC. ARC: Weed: N: $300 KDUB -TV (13) CBS; Branham; N, LS, LF; $830 WTMA -TV (4) 8/1/57- Unknown (stay pending (includes satellites KPAR -TV Sweetwater outcome of protest) and KEDY -TV Big Spring) OREGON Texas Technological College (5) Initial deci- COLUMBIA- sion 9/9/57 EUGENE - WIS -TV f10) NBC, ABC; Peters. Griffin, Wood- KVAL -TV (13) NBC; Hollingbery; N; $225 ward: N; 5450 LUFKIN- WNOK-TV (67) CBS, ABC; KTRE -TV (9) Venard: $225 (Station receives KLAMATH FAUST.- Raymer; N; $200 NBC shows from KPRC -TV Houston.) KOTI (2) CBS, ABC. NBC: Blair Tv Assoc.; FLONfTr_-K $150 WBTW (8) CBS, ABC, NBC; CBS Spot Sis.; MIDLAND - N; $30 (2) NBC, ABC: Venard; N; $250 COOS BAY KMID -TV - GRFFuVIILF0 MONAHANS- KOOS-TV (16) 9/4/56- Unknown - WFBC -TV (4) NBC; Weed; N; $525 KVKM-TV (9) Initial decision 7/3/57 CORVALLIS- WGVL (23) See tootnote NACOGDOCHES- KOAC-TV (7) 5/2/57- October SPARTANBURG- East Texas Broadcasting Co. (19) 8/21/57 -Un- MEDFORD- WSPA -TV (7) CBS; Hollingsbery: N; $500 known KBES-TV (5) CBS, ABC, NBC; Blair Tv Assoc.; ODESSA- $250 ABERDEEN?- SOUTH DAKOTA KOSA -TV (7) CBS; Pearson; $300 PORTLAND - KDHS (9) 8/30/56- Unknown PORT ARTHUR- (8) ABC; Blair; $700 KGW -TV D EADWOODt- KPAC-TV (4) 3/20/57- October; NBC; Raymer: NOIN -TV (6) CBS: CBS Spot Sls.; N: $700 KDSJ -TV (5) 8/8/56- Unknown $350 KPTV (12) NBC; Hollingbery; N; $700 SAN ANGELO- ROSEBURG- FLORENCE - KDFalT.O -TV (3) (Satellite of KELO -TV Sioux KCTV (8) CBS, NBC, ABC; Venard; $200 KPIC (4) NBC, ABC, CBS; Hollingbery; $150 ls) KVTX (3) 2/28/57- Unknown (satellite of KVAL -TV Eugene, Ore.) SAN ANTONIO - SALEMt- RAPID CITYt- -TV (41) O'Connell; -TV (3) CBS. ABC, NBC; Headley KCOR $210 KSLM -'FV (3) 9/30/53- Unknown KOTA -Reed; KENS -TV (5) CBS Peters, Griffin, Woodward: 2150 N: $700 (7) 12 /20 /56- Unknown KONO -TV (12) ABC: H -R; N; 2580 PENNSYLVANIA REI IAA(:Et- WOAI -TV (4) NBC; Petry; N, LL, LS, LF; $700 KPLO -TV (6) H-R; $510 (Satellite of KELO- SWEETWATER (ABILENE)- ALLENTOWNt- TV Sioux Falls) KPAR -TV (12) CBS; Branham; $200 (satellite WQCY (39) 8/12/53- Unknown; Weed SIOItY eel 1S-- of KDUB -TV Lubbock, Tex.) WFMZ -TV (67) See footnote (11) CBS. ABC, NBC: H -R; $510 TEMPLE (WACO)- ALTOONA- (Includes satellites KDLO -TV Florence and KCEN -TV (6) NBC; Hollingbery; N; $350 KPLO -TV Reliance) TEKARKANA (ALSO TEXARKANA. ARK.) WFBG -TV (10) CBS. ABC, NBC; Blair; $750 KSOO -TV (13) Initial Decision -6 /18/57 - BETHLEHEM- KCMC -TV (6) CBS, ABC, NBC; Venard; N; TEY \F.SCEE $260 WLEV -TV (51) NBC; Meeker; N, LF, LS; $200 BRISTOL- (5) Bristol. Va.) TYI F a- EASTONt- WCYB -TV (See le KLTV (7) NBC, ABC. CBS; H -R; N; $300 WGLV (57) ABC; Headley -Reed; $175 CHATTANOOGA- *. (12) CRS. ABC: Branham; N; $450 VICTORIA - ERIE- WDEF -TV Alkek Tv Co. (19) 5/2/57- Unknown WICU NBC, WRGP -TV (31 NBC: TI-R; N: $400 (12) ABC: Petry; N: $700 WHOM -TV (9) McGlllvra; $150 Wero ITFMPLE)- WSEE (35) CBS: Young; $300 KWTX -TV (10) ABC, CBS; Raymer; N; $300 HARRISBURG- JAcK014- ). WDXI -TV (7) CBS; Venard; N; $250 WESLACO (BROWNSVILLE, HARLINGEN, ). WHP -TV (55) CBS: Bolling; N: $325 CITY- MrAIIEN)- WTPA (27) ABC; Harrington, Righter & JOHSON Par- * WJHL -TV (11) CBS, ABC; Pearson; $300 KRGV -TV (5) NBC; Raymer; $250 sons: N: $350 u,T4 WCMB -TV (71) See footnote K NOXVnIF- W if FALLS - WATE -TV (6) NRC; Avery- Knodel; N; $600 5-KFDDX -TV (3) NBC, ABC; Raymer; N, LF, LS; HAZLETONt- WBIR -TV (10) CBS: Katz; N; $600 $350 WAZL-TV (63) 12/18/52- Unknown; Meeker WTVK (26) ABC; Pearson; N; $300 KSYD -TV (6) CBS: Blair Tv Assoc.; N; $350 Page 130 October 7, 1957 BROADCASTING TELECASTING WHEELING (STEUBENVILLE, OHIO) -. EDMONTON, ALTA.t- Tv Reps. Ltd., $400 WSTV -TV (91 See SIrUmvJP.. Ohio CFRN -TV (3) CBC; Oakes; er TMESTAT615 WTRF -TV (7) NBC, ABC: Hollingbery; N; $600 HALIFAX, N. S.t- WLTV (51) 2/11/53- Unknown CBHT (3) CBC, CBS; $300 WISCONSIN HAMILTON, ONT. - EAU CLAIRE- Pe CHCH -TV (Ill CBC; All -Canada, Canadian UTAH WEAU -TV (13) NBC, ABC, CBS; Hollingbery; Reps.; $550 SALT LAKE 'CITY- N; $300 KELOWNA, B. C.- KSL -TV (5) CBS' CBS Spot Sts.; N; $600 GREEN BAY- P. CHBC -TV (2) CBC, CBS; All- Canada, Weed: 0 KTVT (4) NBC; Katz; N. LS; $700 WBAY -TV (2) CBS; Weed; N; $500 $170 KUTV (2) ABC; Avery- Knodel; N; $600 WFRV -TV (5) ABC, CBS; Headley -Reed; N; KINGSTON, ONT. KUED (7) 12/13/56- October CKWS -TV (11) CBC; All- Canada; $280 WMBV -TV (11) See Marinette KITCHENER, ONT. VERMONT LA CROSSE- CKCO -TV (13) CBC; Hardy, Hunt, Weed; (8) NBC, ABC; H -R; $360 $450 B URLINGTON- WKBT CBS, $450 MADISON LETHBRIDGE, ALTA}- WCAX -TV (3) CBS; Weed; - CJLH -TV (7) CBC; All -Canada, Weed; $160 WHA -TV (021) VIRGINIA WTSC -TV (3) CBS; Peters, Griffin. Woodward: LONDON, ONT.- N. LF, LS: 5550 CFPL -TV (10) CBC, ABC, CBS. NBC; All- ARLINGTON - WKOW -TV (271 ABC: Headley -Reed; N; $280 Canada, Weed; $450 WARL-TV (20) 10 /10 /56- Unknown WMTV (33) NBC; Young; N; $280 MEDICINE HAT, ALTA.- BRISTOL- MARINETTE (GREEN BAY) - ... CHAT -TV (6) CBC, CBS; Weed, Stovin; $100 WCYB -TV (5) NBC, ABC; Weed: N. LF, LS; WMBV -TV (11) NBC, ABC; Venard; $250 MONCTON, N. B.- $300 CKCW -TV (2) CBC; Stovin, Canadian Reps.; MILWAUKEE - $250 DANVIILEt- WISN -TV (12) ABC; Petry; N. LF. LS; $1,000 (24) See footnote MONTREAL, QUE: WBTM-TV WITI -TV (6) Branham; LL, LF, LS; $600 CBFT (2) CBC (French); CBC; $1,000 HAMPTON- WTM.I -TV ,4 NI, SA.t. .ts,.,n, Righter & CBMT (6) CBC; $750 WVEC -TV (15) See Norfolk Parsons: N. LL, LF. LS: $1,450 . WXIX (19) CBS; CBS Spot Sis.; N; $800 NORTH BAY, ONT.- HARRISONBURG- WFOX -TV (31) 5/4/55- Unknown CKGN -TV (10) CBC; Young, Mulvihill. Hunt; WSVA -TV (3) ABC, CBS, NBC; Peters, Griffin WMVS -TV (30) 6/6/56- October 28 $180 $250 Woodward; WCAN -TV (25) See footnote OTTAWA, ONT.- LYNCHBURG- SUPERIOR (DULUTH, MINN.)- CBOFT (9) CBC (French); CBC; $300 WLVA -TV (13) ABC; Hollingbery; N; $300 P-KDAL -TV (3) Se. Duluth Minn CBOT (4) CBC; $400 (film) WDSM -TV (6) NBC, ABC; Peters, Griffin, PETERBOROUGH, NEWPORT NEWS Woodward; N; $450 ONT.- - CIIEX -TV (12) CBC; All- Canada, Weed; $260 WACH-TV (39) See footnote WAUSAU- NORFOLK- PORT ARTHUR, ONT.- WSAU -TV (7) CBS. NBC, (ABC per program CFCJ -TV (2) CBC; $225 basis); Meeker: $350 All- Canada, Weed; . WAVY -TV (10) (See Portsmouth) QUEBEC CITY, OUF.- WTAR-TV (3) CBS; Petry; N LS, LF; $875 WHITEFISH LS; $380 BAY- CFCM -TV (4) CBC; Hardy, Weed; $475 WTOV -TV (27) McGillvra; Li., WITI -TV (6) See Milwaukee WVEC -TV (15) NBC; Avery- Knodel; N; $350 CKMI -TV (5) CBC; Stovin, Weed; $250 WYOMING REGINA, SASK.- PETERSBURG- CASPER- CKCK -TV (2) CBC; All- Canada, Weed; $300 WXEX -TV (8) NBC; Select; N, LF; LS; $750 KSPR -TV (6) CBS; Walker; $120 RIMOUSKI, OUE.t- KTWO -TV (2) ABC, NBC; Meeker; $150 CJBBROTV (3) CBC (French); Stovin, Young; PORTSMOUTH - CHEYENNE- WAVY -TV (10) ABC; H -R; N, LS, LF; $700 KFBC -TV (5) CBS. ABC, NBC: Hollingbery: ST. JOHN, N. &t- RICHMOND - $150 o- CHSJ -TV (41 CPC. ABC, CBS, NBC; All - WRVA -TV (12) CBS; Harrington, Righter & RIVERTON- Canada, Weed; $300 Parsons; N, LF, LS; $700 ICWRB-TV (10) 9/28/58- October; Meeker ST JOHN'S, ..11) WTVR (6) ABC; Blair Tv; N, LF, LS; $875 SHERIDAN- CJON -TV (6) CBC, CBS, NBC. ABC; Weed, WXEX -TV (8) See Petersburg KTWX-TV (9) 5/8/57- February; Meeker Stovin; $260 ROANOKE- ALASKA SASKATOON, SASK.- WDBJ -TV (7) CBS; Peters, Griffin, Woodward; CFQC -TV (8) CBC, ABC, CBS, NBC; Young; N, LF LS; $600 ANCHORAOEt- $200 KENI -TV (2) ABC, NBC: Fletcher; $150 11. WSLS -TV (10) NBC. ABC; Avery- Knodel; N, SAULI STE. MARIE, ONT.- LF, LS; $675 KTVA (11) CBS: Alaska Radio -Tv Sis.; $150 FAIRBANKS} CJTC -TV 121 CRC. ABC, CBS, NBC; All -Can- - ada, Weed; $260 WASHINGTON P.KFAR -TV (2) NBC, ABC; Fletcher, Day; $150 BEGLINGHAM- PeKTVF (11) CBS; Alaska Radio -Tv Sis.; $135 SHFeeROr+ .,E, OIJE +- KVOS -TV (12) CBS; Forjoe, Stavin; $550 JUNEAUt- CHLT -TV (7) CBC; Canadian Reps., Hardy, EPHRATAt- KINY-TV (8) CBS; Wagner -Smith; $80 Hunt; $414 KBAS -TV (43) (Satellite of KIMA -TV Yakima) GUAM SUDBURY, ONT.- AOANAt- CKSO-TV (5) CBC, ABC, CBS, NBC; All -Can- KENNEWICK- ada, Weed; $220 KTRX (25) 8/I/57- Unknown KUAM -TV (8) ABC, CBS, NBC; Interconti- nental; $120 SYDNEY. N. Lt- PASCO- 0' CJCB -TV (4) CBC; All-Canada, Weed; $275 KEPR -TV (19) CBS, ABC, NBC; Weed; N; HAWAII $500 (In combination with KIMA -TV Yakima) TIMMINS, ONT: ILO}- CFCL -TV (6) CBC; Mulvihill. McGillvra; (TACOMA) $I00 SEATTLE - 0- KHBC -TV (9) (Satellite of KGMB -TV Hono- TORONTO, ONT.- KCTS (9) lulu) CHLT (6) CBC; $1.000 KING -TV (5) ABC; Blair Tv; N, LF, LS; $1,100 KOMO-TV (4) NBC; NBC Spot Sis.; N, IL, LF, HONOLULU } - VANCOUVER, B. LS; $1,125 KGMB -TV (9) CBS; Peters, Griffin. Woodward; CBUT (2) CBC: $580 KTNT -TV (11) CBS; Weed; N; $900 $350 KMAU -TV Wailuku, VICTORIA, B. C. }- KTVW (13) Hollingbery; $425 Inc) Hs satellites CHEK-TV (6) CRC; Tv -Reps. Ltd.. Forjoe; IC IRO-TV (7) 7/25/57- Unknown; CBS KHVH-TV (13) Smith Assoc.; LL. LF. LS $210 KONA (2) NBC: NBC Spot Sls._ $472.50 WINDSOR, ONT. (DETROIT, MICH.)- SPOKANE - KULA -TV (4) ABC; Young; $250 KHQ -TV (8) NBC; Katz; N. LL, LF, LS: 5825 CKLW -TV (9) CBC; Young; $1,100 KREM -TV (2) ABC; Petry; N, LF, LS; $800 W A IIUKUt- WI GRAM. ONT.- KXLY -TV (4) CBS; Avery- Knodel; N; $600 a. KMAU -TV (3) (Satellite KOMB -TV Honolulu) CKNX -TV (8) CBC; All -Canada, Young; $235 VANCOUVERt- KMVI -TV (12) (Satellite KONA Honolulu) WIÑÑI -FG, MANt- KVAN-TV (21) 9/25/53- Unknown; Bolling CAGUASt- PUERTO RICO CBWT (4) CBC; $400 MEXICO YAKIMA- WSUR -TV (9) 4/25/56- October 15; Pan Amer- KIMA-TV (29) CBS, ABC, NBC: Weed; N; ica Bestg.; $150 JUAREZ} (EL PASO, TEX3- XEJ -TV (5) National Times Sales; $240 $500 (Includes satellites KEPR -TV Pasco, MAYAGUEZ }- KLEW -TV Lewiston, Idaho, KBAS -TV WORA -TV (5) CBS, ABC, NBC: Interconti- TIJUANA (SAN DIEGO) - Ephrata) nental; $150 XETV (6) ABC; Weed; $800 WEST VIRGINIA PONCEt- The following stations have suspended regular /56- operation but have not turned in CP's: KB1D- BLUEFIELD- WKBM-TV (11) 5 /3 Unknown WRIK -TV (7) 6/20/57- Unknown; Forjoe; $150 TV Fresno, Calif.: WPFA -TV Pensacola, Fla.; NBC, ABC, CBS; Katz; N; $240 WRAY -TV WHIS -TV (6) SAN JUANt- Princeton, Ind.; KGTV (TV) Des Moines, Iowa; WKLO -TV Louisville, Ky.; W WOR- CHARLESTON- WAPA -TV (4) NBC, ABC; Caribbean Net- TV Worcester, Mass.; WTVE (TV) Elmira, N. Y.; W$$Cg$H00S -TV (8) CBS; Branham; N, LF, LS: works; $250 WFTV (TV) Duluth; WCOC -TV Meridian, Miss.; WKAQ -TV (2) CBS: Inter- American; $375 WHTO -TV Atlantic City, N. J.; T%ItTV (TV) As- WKNA -TV (49) See footnote WIPR-TV (6) 2/2/55- November bury Park, N. J.; WICA -TV Ashtabula, Ohio; CLARKSBURGt- CANADA WGVL (TV) Greenville, S. C.; WQDIC (TV) Char- 27: ABC; lotte, N. C.; WIFE (TV) Dayton Ohio; KTVQ WBOY-TV (12) 2 /17 /54- October NBC, ARGENTIA, NFLD.- (TV) Oklahoma City. Okla.; KCFB (TV) Tulsa, Avery-Knodel; $250 CJOX -TV (10) (satellite of CJON -TV St. Okla.; WFMZ -TV Allentown, Pa.; WTOB -TV FAIRMONTt- John's) Wiesten- Sa!rm, N. C.: WKST -TV New Castle, Pa.; WJPB -TV (35) NBC, ABC; Gill -Perna; N; $150 BARRIE, ONT.- WKJF -TV Pittsburgh, Pa.; WEEU -TV Reading, Pa.; WNET (TV) Providence, R. L; KNUZ -TV HUNTINGTON- CK-TV (3) CBC; Mulvihill, Canadian Ltd.; Houston, Tex.; WBTM -TV Danville, Va.; WACH- WHIN -TV (13) ABC, CBS; Petry; N; $600 $300 TV Newport News, Va.; WKNA -TV Charleston, WSAZ -TV (3) NBC; Katz; N, LL, LF. LS; BRANDON, MAN. + W. Va.; WHUM -TV Reading, Pa.; WCAN -TV Mil- - waukee; WTAO -TV Cambridge, Mass.; WENS $1,000 . CKX -TV (5) CBC; All- Canada, Weed; $170 (TV) Pittsburgh; WTVU (TV) Scranton, Pa.; OAK HILL @ECKLEY)- CALGARY, ALTA.t- WTOM -TV Lansing, Mich.; KMBT (TV) Beau- WOAY -TV (4) ABC; Pearson; N; $200 CHCT -TV (2) CBC; All- Canada, Weed; $350 mont, Tex.; WKNY (TV) Poughkeepsie, N. Y.; WATL -TV Atlanta, Ga.: WCMB -TV Harrisburg, - PARKERSBURG- CHARLOTTETOWN, Pa.; WGBS -TV Miami; WBLN (TV) Bloomington, WTAP (15) NBC, ABC, CBS; Pearson; $150 CFCY -TV (13) All -Canada, Weed; $190 Ill. BROADCASTING TELECASTING October 7, 1957 Page 131 ej,:Y2R or SUNDAY MONDAY TUESDAY T ABN CBS MPS NBC ANN CBS MRS NBC ABN CBS MRS NBC ABN CBS earn/ mho Norwich Lorillard Monitor Co-op Coq Allan Jae M. M. Headline Co -op Dodge Mutual el Omah, America's Americi s Paul Harvey s the 61J G un moka Around Worte On the Line will Tep Tunes Top Tunes News 901 with the UN Bob Considine Tees Dance Teen Dance Party eon Dance Party e Kraft-News News" 6:30 Kral) -Newt News" Quincy Howe Spekinplspmt,a Spbeg of Spurn ghee of Sports s-7oslei Se: Weather America's Weather "" Weather Meet the Press S Coop Amerris s George Who America's Deice Batteries Top Tunes Sun Oil Delco allem Sun Oil S Co-op Ddéa 8:45 Lowell Thomas 3 -Star Extra Top Tunes Soholsky Tep Tunes Lowell Thomas 3 -Star Esfra Lowell Th (34) (1911 R (199) (341 (199) To News-Cherrole -p-off CIO -AF.fL B . cads- pails News Reynolds Spurts' ews Ch.PendaS1 1:00 Fulton Lewis Jr. CIO -AFu1L ews CIO -AFoIL Weather' News Edw. P. M Env. P. Merge@ Edon. P. Mogen peakie .ISp.t Peslum Paster Posher Jack Benny Voice of Rii America s - America's Rit Co -op Ril 1:15 Overseas Co-op Top Tunes Greece Shimoda Tep Tunes SIrirela Shinol Assignment Mery Alex Crier Ales Drier Mery Mery Griffin News adtar Ñews Amos 'n' Andy eerrs er we Griffin Griffin 1:30 Show Amos 'n' Andy News Amos 'i Sunday Bill Skr Music Hall 161 Show Hall Newt of World Show N -ñerie (participating Music Assignment Pole Music Music (partidpating; Iparbeipatin ) Stan Reporter's with C. Holmes) Hell Freberg By the Roundup Lile 1:45 Ed. R. Marrow Life and Ed R. Mr People and !he Ed. R. Murrew Coca -Cola Co -op the World Ñews World Co op Eddie Fisher News"' Co-op ET- eater/ her'' Aews- Chevrolet sews News News SpeakingelSport Lorillard Hour of

Decision Rubl. Q. I Rohl. 0. Lew True Rohl. 0. Lewis Treasury 8 Dr. Billy Detelhoe You Bel The Great Graham Weiler Your Lile Agent Gildersleeve" TEA TBA TRA Sunday General Mills Fa. u Fla. Bur' Music N ews N ews News News Miles -News 8:30 Hall Milch Nighlliee Lutheran Miller Rusty Lives of Rusty Nom Nighlline Adventures el Ilse Draper Harry Lime Rusty Drape 8:45 Pimpernel Draper Scarlet Starts-Dodge Camels-Chrysler News' News-Lorillard amels- Chrysler Cher. Non (IBN) News News Camels- Chrpler News 9:00 - Cher. ews (1991 ews Cher. NCw! Weather- News News mme7.10 Baltimore Comtal Philip Americas Music Speahiegtl SperH Gospel The World Bell Ameuae Morris Music Beyond The World Music Beyond Hall Morin Tonight Telephone Music The Wo Sunday Country Tabernacle The Stan Tonight 9:15 Hall Hour Hall The Stars Tonic, Music Music Ñewti Hall Ndewi Eric Serorerd S News - -t7177:1 News Eric Sevareid S NigMline 9:30 News' Bill Store Bi i Stern 4eather--"- One Cremate Face the Manion Capitol At Musk Beyond Nighlline Music Beyond R Sunday World Du You Knew Cloakroom The Stars Hem 9:45 Music Hall The Stars Virgil Pinney Camels -News Camels-News Can ali-Ñeos News News Vandercook, CFO D 10:00 Erwin Billy Graham undercook, CIO News aodeCIO CBS News News Cankam News Daniel. Assoc. Classical Music W'iegs d Neuling Hem el Desisie Music Beree1 tar People Music Beyond Treasury el (Split Network) The Stars Who Hale The Stars Music Sparts A and *Monitor Classical Music ews Dunce News Dance John T. Flynn Orchestra New> Once Ilet-news News al Newt of Drollest The Assemblies Church of Arnes-. Future Inc. Orchestra the World the World D of God the Air Youth Wants Music Beyond Music Beyond "Revival Time" S America's le Know 10:45 The Stars Lite and The Stars Life and Top Tunes the World the World ABNLaI News Ñews' ABN Lale News ABN Lute News CO News News 9- 11.00 News ews Merise Mooil.r Daga Theatre D ance Music Beyond Music Beyond PM Dance Dale A 11:15 Orchestre Orchestra The Stars The Stan Late News Orchestra Oaher Late News Late News Leh Nowa S D A SUNDAY MONDAY - FRIDAY SATURDAY ABN CBS MRS T NBC ANN CBS MBS NBC ABN CBS MRS NBC ABN ewe lams Newa Kent oetum Dr. Wyatl CO-SP Co-op Co -op 9:00AM World News News WhePdiet News Rohl Hurlelgh Great Moments Wings el Round-Us Cu. News 1:30 PM Great Ce Hcali. Pilgrim 9:15 Mo -i, Ream (901) Arl el America's Man Around America's Living Snakiest Cleb Tep Tunes House Top Tens 1:45 ffi eve N 9:30 Prophecy Inc. Christine Rd. (Partitioning) Farm Veine of Prephee5 Church el the Cherub Voice of News 2:00 Heeling N (951 Ab Buk H Bed Prophecy America's Ameriele lac. 9:45 ONO Top Tunes Top 1..M, Or. R G Garden Gale Oral 2:15 Weather Cher. News 0781 News Amer. Herne Fds News -Ñews bhv.Jashson(193' 10,00 Curtis, Angostura Message et Rodio Bible E. Power Bristol -Myers Israel Biggs Cha National Radio MON 2:30 Herat Chun -King America's My True General Mills America's 3 S It'll Pulpit of Tru 10:15 Herb Harts Top Tunes Story Clairol Top Tones lam Sri Oscar General Fads Hudson Threngh 2:45 Weather' Andersen Sherwin- Wm. Possum News News -H. Engle IT Mid. Sat. News 10:30 Invitaron Show Simoni: -ilralt Voice of (except es Negre College to (parlicìpaling) Reader's Digest NBC Galen Drake Prophecy noted) 3:00 Cheira Learning Norwich Bandstand All- League (3011 America's America's Sammy) Std. Brands Club House 10:45 3 S Top Tunes Tep Tunes Sunda Staley Serena San Lee 3:15 unday Melodies mena Dew. Bible te News -Auwi Mutual Benefit News News 5 min. news ever, 11:00 Freak S Ernest News Seeman - hour on the hou Romance Charles (SIS) Weather-- 3:30 Collinge Mender Dr. Wes! America's Commercial Or Billy G in ood First Church America's 10:30 a.m. Sun. Wen Am. Farm News Top Tunes Music Haw Christian Top Tunes Campana Hour el Di Thro It Mid. Arthur Godhey Howard K. Smith Science Heals NBC Reynolds Hudson (339) Sun (except as (participating) 3:45 irl eigh -News Bandstand Ranch Boys General Mills eathe News soled) News RebL 0 Lew s Lewis- HOwe(If3 The Christian Salt Lake City Wrigley 4:00 America's Queen for Nary Milner America's Tabernacle S Howard Miller In Acne S min. News a Hour Top Tunes Day Top Tunes S every (144) hour en the hem Miles, Gen. Fds 4:15 Gospel Bnl News AesC- Nees(l75.. News Cove meresal Amer. Home ces News' Cher., Jksn (113 ewsls Old Fastei 12:00 N Cwap - W. Warren (144) Weather Lierilhs Revival Hr. Pad Harvey Vineeni Cagan America's Baruch -Wain Allis Chalmers 4:30 Lopez America's Scott My Tru Amos 'n' Andy Wheel of Top Tunes ;peaking. Sports Farm A Home Hi Orchestra Top Tunes Backstage Wife Story Music Hall Chance Charlie Kent 4:45 Lever, alt Applewhile News-Kraft I2:30 ews Helen Trent News Sammy America's (1BIi Dodge. Wheel of Moods NBC Pan 5:00 Kaye Tep Tunes The Elwell Colgale Gen. Mills in Bandstand American Chance Radie Orchestra Litbl Scott Gnomon 2.45 Melody Party Bible How Christian Our Cal Sunday (111) 5 Class caler Swans. Heals Sunshine Boys (IN) :15 Mooiar 1:00 As We HolopintTom. News News Cher., hon.(1 S) F. W. Woolworth Bill See Is Jim Hearst Wealhe News Cunningham C. Ferler -News 5:30 I-Spm Menial Nora Drake Baruch -Wain Reeves NBC Sisaste Woolworth How City :15 N's Yew Case Bible Show Lever, Lipton Bandstand Spec ineef s (193 Hospital Bmdneu Top Tunes (participating) Stott America's Tep Hit, Good News 5:45PM Ma Perkins Top Tunes el the Day AY THURSDAY FRIDAY SATURDAY AS NBC ABN CBS MSS NBC ABN CBS MBS NBC ABN CBS MRS NBC

t News Weather' Allas Jackson News News Weather"' Allan Jackson Ne ews News' News-Simesir News Ca -q CO-01 eaaih , P13 Chubr,,gh 6:00 America's Amerids Ameriea's Foptball 'n Tap Tunes Tap Tuas Top Tasa ea Dance Party Scoreboard law{' eenOancaP 6:15 him -News" in NraT1- ew, raft -News {oÌ{5b Chautauqua peakingolSpare Wee . e... Symphony Saturday 6:30 America's Weaher America's un Oil 8 Camp at the America's mes SMOUBCo-q atienes Tap Tunes elco Batteries Tap Tunes Sun Oil Ca-ep Ecbs 3.Ster Extra Chase Top Tunes 1-Stm Lowell Thomas Lowell Thomas 1 -Stn Extra (199) (34) 6:45 wTL. (34) FultanTewñ 7 (199) 'upon Lewis Jr 111) News ews CIO -AFeIL Be melds Sports' ea cad Sparte News News CIO -AFelL ews News- Reynalds dw. P. Morgan ( Weather Palm Edw. P. Morgan Lorillard - --r 1:00 America's America's Lorillard Coop Rit se Coq Hawaii Ata Top Tines 'Top Tunes Alea On,, Sbinala Alex Drier Postum Alee Drier Saturday Calls Mery World Ril At Eau Night ews e W rld News al Mery News ef Wed/ 7:15 Griffin (III) Shmola Counny ,ÿ (NI) Ames 'n' Andy Griffin (IFq Show ---8m-e- NNews Style Shaw (participating) Musi, Hall eslgnmenl Pp e. (pant tipaling Amos 'ti Andy Platter 1:30 ly Lile and with C. Holmes) Lile and Lomhardal.nd Lila and Somme-Ne we Word el Muai, Hall Brains Ire the World the World USA Lile Heur Ed R. Morrow I eon-Cole the World Eddie Fisher Ne Co-op News World Tauris' 1:45 T. e- Ñews News Ne wvs -op News Lorillard Ce Chem News (1#) People Are Weathe._ X Minus One islets Funny Secrets al 3:00 Counter Spy Bol Speaking el Sports Bandstand Rohl. 0. Lewis yard H. Eeleaolement Meiter kotlaed Reht 0 Lewis SMw USA Vinod Loper USA. IBA TIA Show 9:15 News Fla- m ¡ Miles -News Miles -News News News-Simon Nees- SiTana Nighttime lie Nighttime The Theatre Omen's Brandstall 8:30 ' wer Royal Men American Last We'd Rusty Rusty Meier USA Music Hall Draper , Draper Tllard amels- Chrysler ews News 8:45 New: w, amers-Che sloe Sports òòh,, News (199) Carling -Black Cher. News (199) News News eynd American uric Beyond Musi, Beyond Lonllard Weather "" 'World Tonight Bandstand lare Muslo The Stars American The Stars 1:00 Lorillard Lorillard USA Hall Marie The World The World Hall Denting hxn Tonight Teeisht il-f t Bull Stern Parry Niehlline News Stern News 9:15 Níghtlire e A- Maier eramìd kit Seareid Dane, e yed Moe Beyond Music Beyond ers Orchestra The Stars The Sim National Bads tend 9:30 Leading Se Juke as USA Oaken They Say Camels News News MPS 9:45 n -Ne Camels -News News ews dorso ews ewsS CBS News Carling-Block CBS News :nand the Al the UN Music Beyond Musi, Belend Vote Boling tars Henry Jerome usic Snood 10:00 with The Stars FawBF Dance The Slurs Stuart Faster Orchestra The Stars Pauline Lieisg Orchestra Lawrence Welk Frederick She Army Skew '17 Miles Sports Digest Ne Miles -News -News 10:15 News News

e ) Ns,) R. J. eyend The W.dg Philip Morris the World Music Beyond Music Beyond Sparts Dance 10:30 Dana Country Reynolds tan The Sla,. Lile ad The Stars Highlights Orchestra Music Beyond Orchestre Music Show Greed Life and Me Wad l The Stars Henry Ole the World ews Jerome AA News ABN Lab Opry 10:45 rar N Nee ews News News News News News 11:00 +peM Musi: Beyond Music Beyond Inn Music Dance The Sins Dane The Stars Dane Beyond The Orchestra Orchestre Orchestra Stars Lae News 11:15 PM Lai, Ne aTñ eílt

SUNDAY MONDAY - FRIDAY SATURDAY :BS MBS NBC ABN CBS MBS NBC ABN CBS MRS NBC October 7, 1957 Lever News Adventure Lulhernis Sell NBC Shake Ailes-News Jim M Science Explanation: Listings in ceder: Sponsor. name U ata Lutheran Uyman's League Dr. Malone eeeduead the Reeves program. pumper at stations: H rryrnt : S sustain- lor America's Hour "The Lutheran ea not,Mestbli. Maracas ing: SBA to be announced. Time NTT. Show Tq Tuns Dana America's N) Haul" Kies (R) participating) Orchestra Top Tunes Read of Lilo News' ABN - News-Miles News News e.,,)er os T:35 -6 pm. Y,,. earimtb a The Newa. 18719. -rsl SpeakingelSpe,ts Camels- Norwleh Newa Camels-Midas News Wings of Monitor Rights H'pinees ;unes Healing America's Camels- Chgsier News True America's tonolle Cagale, Hearst Top Tunes DuPont Jim Confessions Top Imes Mrs Burton Backus r-ew Show News-Wingate Festival CBS - Colgate Jews TM (participating) ana 3:55-9 a.m. tun. Gen. Fde. -Oaten Drake (1111 old Strike It Riot, Man's 11:30 -11:35 a.m. Baru. Lou Clon 181 'ad America's Catholic -News America's Family Top Tunes Her Jars,, lain - ow Top Tunes America's 1 Houseparty. mea (IM, The Allan of Teo Tunes 3 -3:15 p.m. Coldene. Wm. Wrigley Dr. Gentry M.Th.- ews 3:15 -3:30 p.m., Wed., Simonie, Swift. Nia cep art, t." News News News Sleep-Ere. Staley 141711her Bat. -News 10:00.10:05 0.115 : 10:55a1.00 12 Nooa't2:05 p.m. 146 Sta. America's (iI3( R Amerii s Five Star Mannes Cadena, Hasta Doug Edwards -Pal Stall Wed. Th. Fri. 3:45 -30 Tap Ten Top Tunes Amerids n.m. Simanía, Leed Top Tunes Standard kends Game Amos 'e' Andy Muai. NUI Neñ New. Festiva of the Brown & Williamson, M. F. 8.. Ted Bates Woman in Week Monitor' My House News York America's Ameno s srmonir Top Tunes Tap Tunes "Pepper Young) America's lest,. Family" ' Top Tunes MBS - News Serles B -8:30 p.m.) Kraft. News N1.S Ne s -18:03 AInn. then Fri.; Ne Weathr' Aslum. Aton. thru Frl.; S -C Johnson & Son. Moler Sj king of parts Ñews America's America's Ter Tugs Top Tares Festival America's NBC - Tep Tones Networks News on the Hour -sinrns at 8 8:05 e.m. on Sunders mend is broasteasl as follows: News IO a.m.. 11 a.m., 14 noon. 1. 2. 3. 4, 5. B. oTS New ír 7, 8, 9, 10. 11, 12 p.m.. & 4 am. On Natnnloy also as follow,: 8 am., B, 10, 11 a.m., 12 noon, America's America's Festival 1, 2. 3, 4, 5. 8, 7, 8, 9, 10, 11 p.m., 14 wild., Top Toras Tep Tunes America's 1 & 4 a.m. ews Top Tunes ow (111) Weather Maeltor le broadcast on a network snit Weal Mt News . e News ews Weither participation base as are III other Fewerr .. ñTFaÑ Fard News marked with Road kng . Sj of Spore Dance America's Shaw America's ail programs are scheduled on continuous bade gins Tm Ina Tep Tuns Orchestra America's by recorded repeats. Mr Top 'Ines Service at thirty spots 11- minute) are scheduled le-s-Fles on 10:30 -BG 7- Intermezzo News- Mon. -Fri. starting at cm. and con- Q UN on the yoprhis tinuing through 11:30 p.m, eAWw Rendl Make Way Amntds For (Fri. nA) America's e Tap Tuns Top Tones Youth r Raison -Purina Top Tunes R. Harkness TV SHOWSHEET CONTINUED AWARDS

SPECIAL PROGRAMS KNX, KNXT (TV) Take Big guns among upcoming pro- 3 State Fair Awards grams this season are the network CBS -owned stations KNX and KNXT specials, with more than 100 sched- (TV) Los Angeles walked off with a bronze uled on NBC -TV, 20 on CBS -TV. and two gold medals in the Top Show con- as has none scheduled. ABC -TV yet test conducted by the California State Fair CBS -TV for the best program or series of the year in Oct. 13 (Sun.), 8 -9 p.m. any category, including news, by a Cali- Edsel Show fornia radio or tv station. Double- award- Oct. 27 (Sun.), 5 -6:30 p.m. winner KNXT received a gold medal for Nov. 24 (Sun.), 5 -6 p.m. Journey, a weekly half -hour educational See It Now series, and a bronze medal for The Big Nov. 3 (Sun.), 5 -6 p.m. News, a late- evening, half-hour, Monday - first of a series Friday news program covering sports, The Seven Lively Arts weather and a "special report" as well as a Nov. 6 (Wed.), 9 -10 p.m. summary of the day's news. Dec. 3 (Tues.), 9 -10 p.m. KNX won the gold medal awartled in Lucille Ball -Deli Arnaz Show the metropolitan radio station category for Dec. 1 (Sun.), 5 -6 p.m. its Minority Report on how the Japanese Conquest Americans of California have rebuilt their NBC -TV lives since World War II. KSBW Salinas Oct. 2 (Wed.), 12:45 p.m.- won the non -metropolitan radio silver medal conclusion for its 10 -hour Salute to Baseball. Another World Series silver medal went to KPIX (TV) San Only ONE is atop the Oct. 5 (Sat.), 10 -11 p.m. Francisco and the California Academy of Arts & Sciences for in 'Continental Divide Dean Martin Show Science Action. Oct. 6 (Sun.), 9 -10 p.m. Bob Stone (C. Robert Bupp) of KFOX Serving both the Atlantic and Bob Hope Show Long Beach, was chosen 1957 Voice of Pacific Sides of America Oct. 13 (Sun.), 6:30 -7:30 p.m. California in a second competition con- KXLF - TV4 .. -: Montana Pinocchio ducted by the California State Fair among Butte Oct. 13 (Sun.), 9 -10:30 p.m. the state's staff announcers at radio and tv Standard Oil 75th Anniversary stations. Mr. Stone also was chosen as the Easr -Th: w,lkcr Co. Show best staff announcer at a metropolitan radio We t- Pacirn. Northwest Broadcasters Oct. 17 (Thurs.), 9:30 -11 p.m. station. David E. Browne of KVON Napa Hallmark Hall of Fame was named the best staff announcer at a Oct. 25 (Fri.), 9 -10 p.m. non -metropolitan station and Claude Prentiss Bell Telephone System Show Mann Jr. of KSBW -TV Salinas won the Nov. 4 (Mon.), 9 -9:30 p.m. award as best television voice. More than HOTEL Oldsmobile Show 100 staff announcers sent one -minute tape Nov. 5 (Tues.), 9.10 p.m. or disc recordings for consideration by the 1I Jerry Lewis Show judges. Teaks& Nov. 7 (Thurs.), 8:30 -9:30 p.m. Money awards of $100 to Mr. Stone and MADISON AT 50TH Bob Hope Show $50 each to the other two winners, as well Nov. 16 (Sat.), 8 -9 p.m. English Lounge as plaques and certificates, were presented Las Vegas Show Aug. 31 at the press- radio -tv Meeting place dinner, with Nov. 17 (Sun.), 9 -11 p.m. Gov. Goodwin Knight making presenta- \' of show business General Motors 50th Anniver- tions. sary Show Nov. 18 (Mon.), 9:30 -11 p.m. Hallmark Hall of Fame IAA Sets 'Outstanding Ad Awards' Nov. 21 (Thurs.), 10 -11 p.m. The League of Advertising Agencies will SO CYf1GQL'llpIlgal,lti Project 20 present its second annual "outstanding ad- Nov. 26 (Tues.), TBA vertising awards" in nine categories at its Sufi The Pied Piper of Hamelin seventh annual dinner Jan. 31, 1958, at Two of the finest hotels in New Nov. 27 (Wed.), 8:30 -10:30 p.m. the Piaza Hotel, New York, according to York are just "around the corner" Annie Get Your Gun Lester Harrison, president. Included are from CBS. Dumont or NBC. Nov. 28 11 awards for the best Beautifully decorated rooms (Thurs.), -12 noon radio and television cam- and suites for Macy's Thanksgiving Day Parade paign. The deadline for entries and the or transient residence. Dec. 7 (Sat.), 9 -10 p.m. list of judges will be announced later. Ideal headquarters. Bob Hope Show Jud3ing will take place in early January, ac- Dec. 8 (Sun.), 2-4 p.m. cording to Executive Secretary Julian Ross. NBC Opera Company Dec. 13 (Fri.), 8 -9 p.m. Costumers Local Plans Awards Jerry Lewis Show Motion Picture Costumers, Dec. 15 (Sun.), 6:30 -8 p.m. Local 705, Hallmark Hall of Fame IATSE, will present "Adam and Eve" gold statuettes to the Dec: 28 (Sat.), 2:15 -4:45 p.m. creators of the best cos- MADISON AT 52ND Blue -Grey Football Game Barberry Room Dec. 28 (Sat.), 4:45 -conclusion Where the celebrities East -West Football Game KCRA Tv SACRAMENTO, go after theatre Dec. 29 (Sun.), TBA CAUFORNIA Pro -Football Championship Game ...the highest toted Dec. 29 (Sun.), TBA Year tr¡ -End News Review station in the WWI

Page 134 October 7, 1957 BROADCASTING TELECASTING turning of the 1956 -57 season Oct. 25 at the employes was presented to RCA President union's ball at the Beverly Hilton Hotel, John L. Burns by Mrs. Ivy Baker Priest, Beverly Hills, Calif. Ten tv costumers and U. S. Treasurer. 10 for motion pictures have been nominated Ted Bates & for the awards. The tv nominees are: Cary, Co., N. Y., received Dept. of Cline, Loretta Young Show; Ruth Han- Defense Reserve Award Certificate for "out- cock, Playhouse 90; Agnes Henry, Mr. standing cooperation with the Armed Forces Adams and Eve; Marguerite Royce, Warner Reserve." allows reservists in its employ week of paid Brothers Presents; Helen Scovil, December additional vacation, en- Bride; Izzy Berne, Bengal Lancers; Jack abling them to attend summer field training with their respective reserve units. Reservists Delaney, Cheyenne; Robert Harris, Dick also are given first in determining Powell's Zane Grey Theatre; Grady Hunt, choice vacation so they Manhattan Tower; James Lynn, Playhouse schedules may take training at convenience of government. 90. Fred Walker, general manager, WTTM Audio Devices Sets School Awards Trenton, N. J., received award for "out- Audio Devices Inc., New York, manu- standing service" from New Jersey Veter- facturer of magnetic tape, has announced ans Administration. educational awards to 66 schools and col- Col. Richard H. Ranger, president of leges for their ideas on applying modem Rangertone by sound recording to education. Heading the Inc., Newark, N. J., chosen list of winners are University School, South- Society of Motion Picture & Television ern Illinois U., Carbondale, Ill., in the Engineers to receive its Samuel L. Warner junior- senior high school category, and Memorial Award, which is given for most outstanding work in of motion - Goucher College, Baltimore, in the college - field sound university group. picture engineering. The 66 winning institutions will receive F. M. Koch, district manager, General sound recording machines and audiotape. Motors Acceptance Corp., received Texas The two highest awards amount in value to Dept. of Public Safety award for "GMAC's ABC AFFILIATE CHANNEL 2 $2,750 each. In addition, Audio Devices is outstanding contribution to automobile giving ten reels of its master low print- safety in Texas." Peters. Griffin, Woodward, Inc. through audiotape to the three top award REPRESENTATIVES winners in the school and college groups and Hale Byers, radio -tv specialist, BBDO, five reels to each of the other winners. Minneapolis, presented American Heritage Foundation Award, for "enlisting help of Ginsburg Takes Sarnoff Award 3,000 radio and 475 tv stations in the 1956 Charles P. Ginsburg, manager of advance 'Register, Inform Yourself and Vote' cam paign.' videotape development, Ampex Corp., Red- ONE OF THE wood City, Calif., has been awarded the Carroll Alcott, newscaster, KNX Los David Sarnoff Medal of the Society of Angeles, has received plaque from Los Motion Picture & Television Engineers for Angeles county branch of American Cancer FIRST 100 MARKETS this year. Presented at the society's 82nd Society for his "truly exceptional coopera- semiannual convention in Philadelphia last tion and yeoman labor in the fight to stamp Friday -Saturday, the medal recognizes tech- out cancer." Award, presented last Monday, .gyp nical contributions to tv, with preference was described as first ever made by this to-fr given work during the past five years. Mr. group to radio or tv broadcaster. Ginsburg was cited by SMPTE for his work in the development of the video recorder. KYA San Francisco was given "1957 Direct Mail Leaders Award" during Washington AWARD SHORTS convention of Direct Mail Advertising Assn. NBC -TV's Robert Montgomery Presents, Station was awarded plaque as one of four for its presentation of "The Long Way winners in low- budget campaign category. Home," selected winner of 1957 Howard KLAC Los Angeles presented with special W. Blakeslee Awards of American Heart certificate of commendation by City Council Assn. Award received for "outstanding for presenting six annual charity shows at reporting in field of heart and circulatory Hollywood Bowl that reportedly raised near- diseases." ly $250,000. RCA cited by U. S. Treasury Dept. for -AM-TV Detroit YMCA 113 "outstanding participation and achievement" WWJ received local W H F award for its in emphasizing present in 1957 national savings bond drive. Cita- "help RADIO & TELEVISION day moral and spiritual values through its tion honoring RCA for enrollment in bond programs." program by more than 52% of its 80,000 COMING! WCAU Philadelphia honored by local coun- Greatly Expanded TV BUY BOUND- FACTOR PLAN cil of Girl Scouts of America in recognition from a New of its "invaluable support to the Girl Scout Coverage Development Fund during 1956 -57." Sta- 1000 ft. Tower tion presented interviews and spot announcements to promote fund. WALK Patchogue, N. Y., received certif- GREATER CLEVELAND'S icate of merit from American Heart Assn. Z for "distinguished service in advancing pub- NUMBER STATION lic understanding and support of the fight SRS "Rodio- Active" MBS against heart disease." REPRESENTED BY AVERY- KNODEL, INC.

BROADCASTING TELECASTING October 7, 1957 Page 135 GEE said the little girl in Chicago She was watching WGN -TV at noon (along with 248,928 other boys and girls). She was thrilled by the Lunchtime Little Theatre, designed by WGN -TV to get "GEE!" reactions (A.R.B., July, 1957, 9.3%). She had her mother buy the sponsor's product. That's why Top Drawer Advertisers Use WGN-TV. Let our specialists fill you in on some exciting case histories, discuss your sales problems and advise you on current availabilities.

Put "GEE!" in your Chicago sales with wGN -Tv CHANNEL 9- CHICAGO

Page 136 October 7, 1957 BROADCASTING TELECASTING MONDAY MEMO from MARK LAWRENCE, vice president, MacManus, John & Adams

THE IMPORTANT THING IS THE AD NOT JUST THE BUY

After the shows are locked up, after the smoke and haze the entertaining one, but they're not sure that it had much to and fog of network negotiations have settled down, after the do with inspiring them to act -that is, to buy the product. clients have faithfully okayed the programs, the spot cam- Two fine commercials, which our agency did not produce, paigns, the time periods, the markets, and the money -where illustrate a further point -Bert and Harry Lovers are glad to do we stand? spend a few cents on a bottle of beer in gratitude for the en- All agencies, at this point, stand on a heap of debris: the tertaining commercial, but if a bottle of Piel's beer cost $2,000, worn -out shows, the scratched starters, the star names that they might feel the need for more information. Conversely, couldn't be delivered, the remnants of that dream -large radio - many viewers may claim to be annoyed by the repetition of tv budget. There we stand, and all we can see from our the A's and B's race to get into the diagrammatic bloodstream, vantage point, stretching as far as next June, is a host of little but a headache is no laughing matter and Bufferin sales prove signs that say "air- date." that so- called "annoying" tv spots can sell even the viewer It is now time to go back to the all- important function of who is a self -styled expert on commercials. all this preparation: advertising the product. This is not a memo about copy itself or about idea brain- THE QUESTIONS IN PREPARING CAR COMMERCIALS storming, or about techniques used in making television and radio commercials. All of these things come after the step in Much in the same way, we have to determine how much advertising which can be summed up by this question: "What information can be gotten through to the viewer about a big do you expect to accomplish as a result of the advertising item like a Cadillac or a Pontiac. NBC tells us dealers think which you place on radio or tv?" that showing a car in action is highly important in a tv car Clients and agencies, alike, are usually so media -mad that commercial. Yet consider this: If you hold a pack of cigarettes they sometimes fail to ask this question, and if it is asked, in front of your eyes at magazine or newspaper distance, you don't give enough thought to the answers. will find that the area it blots out will completely cover a 21- Certainly, in the case of a Christmas promotion for Scotch inch television screen standing eight feet away. That's a pretty Brand tape and Sasheen ribbon our objective is sales, and a small space to show off a big item like an automobile, particu- good share of the credit for the sale can go to broadcast copy. larly in the traditional running -up -a -hill shot. And yet, if we The same is true of our Saran wrap, White Rock, Good eliminate all shots of the car in action, would the commercial Humor, etc. However, another campaign we have running for still be informative and do its job in making the prospective Minnesota Mining & Manufacturing introduces a product. buyer consider the make we are advertising? Here, our purpose is simply to spread news and to encourage Is our job accomplished if we have made the viewer con- manufacturers to make use of the new fluoro- chemical. sider buying our make of car? Will he consider our product if In another instance, for General Motors Corp., our job is we entertain him and inform him and neglect to make him not to sell any one automobile to the viewer, but to convince remember which make it was he saw advertised? our Wide Wide World audience of the corporation's special I intend to come to no resounding conclusions. My own ability, craftsmanship and facilities which stand behind the mission will be accomplished here if I have reminded our- manufacture of five automobiles. selves that the ad -not just the "buy "-is still the thing. PURCHASE? WHAT ABOUT BIG, 'NON -IMPULSE' Mark Lawrence; b. Washington, D. C., And, finally, there is the question of using broadcast adver- April 14, 1921, son of David Lawrence, tising to promote the sale of automobiles themselves. publisher, U. S. News & World Re- A lot has been written and spoken on the subject of advertis- port; grad. Princeton U. in 1942, fol- ing "non- impulse -buy" items on television. The automobile - lowed by duty stint in Pacific Theatre of buying process takes about 18 months and the public is not Operations as gunnery officer, five battle generally aware of the source of its convictions about which stars and other decorations. Was free- car is better than the next one, although in answering questions lance writer for various nightclub per- on the subject viewers will say that television has a lot to do formers, including Alice Pearce at New with their choice. A recent NBC survey [BT, Sept. 16] in- York's famous Blue Angel; other acts: dicates that viewers consider television an important source Martin & Lewis, Jack Carter, and Elaine Stritch. Joined Mac- of information about cars. Does this mean that a television Manus, John & Adams in 1952 as radio -tv production man- commercial should simply be full of information? Or is our ager, then director of radio-tv production, and since January job simply to use devices and gimmicks to deliver the viewer 1957, vice president, radio -tv. Currently active on Wide Wide to the dealer's showroom? Or do we go easy on the informa- World (General Motors Corp.) and forthcoming NBC-TV tion and gimmicks and be content to do a commercial with a "Annie Get Your Gun" special with Mary Martin (co -spon- high entertainment value, lots of music and humor? sored, Pontiac Motor Div., GMC). Also identified with former Most viewers will tell you that their favorite commercial is Medic and Playwrights '56 series.

October 7, 1957 Page 137 BROADCASTING TELECASTING EDITORIALS 'In the Public Interest' 'W0 GROUP has contributed more to Advertising Council cam - 1 I paigns than radio and television." So Thomas D'Arcy Brophy told the Hollywood Ad Club the other day. Mr. Brophy, retiring board chairman of Kenyon & Eckhardt, was on his way home from an Ad Council board meeting in San Francisco and he recounted some of the public service achievements reported there. Item: $10 million raised in 10 days in the Red Cross flood relief campaign "for which radio and television were largely responsible." Item: Fewer traffic deaths than anticipated over the Labor Day weekend, a result of a Council campaign in which the broadcast media played a major part. Item: New series of Smokey the Bear tv commercials, latest step in a continuing campaign that in 17 years has cut forest fire losses from 30 million burned out acres in 1942 to 6 million in 1956. Item: More than 90% of all advertisers sponsoring regular programs on the three tv networks already pledged to consistent participation in Council campaigns this coming season; special program Drawn for BROADCAsTINGTELECASTINO by Sid Hi sponsors are also pledging their cooperation. "No longer need you lose the thread of the story when a tv program Item: Agreement with the Alliance of Television Film Producers loses the sound. lust send . . . for Council campaign support from tv filmed programs. The American system of broadcasting is undergoing right now one of the recurring periods in which it is made the scapegoat for of necessity will be good enough to compete with the smattering many of the nation's ills. Everybody, from congressional committees of closed- circuit play-by -play. to PTA groups, seems eager to tell the world just what's wrong Other ball clubs will be watching closely. The Giants and Dodger with radio and -especially- television. "performers" will be relatively unpublicized on the air. How fast For inserting a beautiful bouquet into this barrage of brickbats, will they wilt? Mr. Brophy has earned the gratitude of all who are working to As we've said before, the club owners can handle or sell their keep American broadcasting free, competitive and of major service products as they see fit. It is their private property (which seems to the American public -advertisers, agencies, programmers and to be in conflict with their "national pastime" concept). By the broadcasters alike. same token, broadcasters can sell their product, which is time, as they see fit. And once that time is sold, it might not be easy to revamp schedules to accommodate the baseball industry, except per- Pastime or Industry? haps at the going card rates. THE baseball season is over. The New York Giants move to San Francisco next season. The Dodgers soon will desert Brooklyn Color Competition to become the Bums of Los Angeles, unless a hitch develops. These New York clubs were enticed westward by promises of ARTHUR PORTER, vice president and media director of J. richer harvests for their owners. Illusions of handsome returns from Walter Thompson Co., is a man worth listening to. wired subscription television-as yet an untested and untried Two weeks ago he made a speech to a newspaper group in Chi- medium-admittedly turned the trick. cago. He was telling newspapers how they might combat television, is a lesson merit for television broadcasters in Baseball calls itself the "national pastime," Unlike football and but there of equal other professional sports, it isn't subject to the antitrust laws. But what he said. In a speech at the second newspaper ROP color conference, baseball functions as a well- organized industry, moving franchises warned hits and and players as will best suit the commercial interest of the individual Mr. Porter flatly that "once [color television] color commericals can be used on a broad basis, the club owner. The profit motive is uppermost. competition for the national advertising dollar will hit a new and unprecedented level If things work out as planned, neither the Giants nor the Dodgers of intensity." The moral is clear: newspapers had better get run - games will be on the air next season from their west coast locales. of -paper color off the ground in a hurry. They will be on wired toll tv, assuming ( I ) that the toll tv entre- Reading accounts of speeches by representatives of newspaper preneurs get their franchises; (2) that they can effectively wire interests at the same meeting, we find ourselves in the unaccustomed enough homes to begin service, even conceding that the systems position of agreeing with much of what they said. For they were will work technically; and (3) that the public proves willing to agreeing with Mr. Porter that color tv is going to make pay for closed circuit operations day -in- day -out, and whether the life even harder for them. clubs are winners or losers. The quality of ROP color is indescribably inferior to broadcast There are other important aspects, however, that will make the color -FCC wouldn't even have considered it. But alert news- Dodger projects a dangerous games be Giant- gamble. Will their road papers, already harassed on all sides by the superiority of black- available home? back Will it prove economically feasible to feed and -white television, are not apt to pass up any opportunity to road games (it's 3,000 miles from the East Coast to the West Coast) improve and entrench it if they see in ROP color any chance to coaxial cable a single by to urban area like San Francisco or Los offset the even greater competition they'll get from color television. Angeles, particularly when, at best, only a small percentage of the Magazine color is another thing. The better magazines now are homes will be wired? the cables Will be available, taking into ac- physically capable of producing handsome color advertising-an count regular network commitments and the differentials? time advantage as long as television is restricted to black- and -white. The baseball club owners know that without play-by -play pub- This one advantage of the magazines will disappear as the color licity they can lose their shirts. Radio and television stimulated television audience increases. interest where none had existed before, particularly among women. Color tv is moving -but not fast. Its progress would be much Good teams, high in the standings, draw big gates, even with all swifter if more broadcasters got behind it more aggressively. News- games broadcast and telecast. papers' awareness of the importance of color should prod them. The west coast shifts, tied into wired toll tv (again assuming It would be economically short -sighted for broadcasters to daily it works) may prove an interesting experiment. So the play -by -play and risk letting the newspapers take anything away from them, won't be seen or heard free. The clubs lose the substantial sponsor- even for a little while. The time to capitalize on an advantage is ship revenue. The time will be filled by other broadcast fare, which while you've got it.

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