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Annual 2018/19
1 ANNUAL 2018/19 SPORTS MARKETING, SPONSORSHIP ACTIVATION & PARTNERSHIP LEVERAGE 2 < Understand The Past Unlock The Future > We deliver creative and strategic intelligence to fuel game-changing sports and sponsorship marketing. Inspire your teams with the world’s most innovative sports brand campaigns, rights-holder marketing, sponsor activations, technologies & trends. [email protected] 3 Subscribe to Activative Sports marketing and sponsorship activation intelligence for agencies, brands, consultancies and rights-holders delivered via > Daily drop creative email > Weekly campaign newsletter > Case study database > News, deals & moves app To subscribe or book a demo email [email protected] 4 We’ve made a list and checked it (at least) twice, to bring CONTENTS you the year’s best sports and sponsorship marketing cam- 2018 Overview > paigns in the form of the ‘Activative Annual 2018/19’. P5. Trends, Themes, Strategies & Tactics After all, this is the most Activative time of the year. Throughout the last 12 months, the Activative team has 2018’s Most Activative Campaigns > looked at tens of thousands of campaigns from across the P17. Nike ‘Dream Crazy’ global sports landscape. P21. Nike ‘Nothing Beats A Londoner’ Only around 500 of these make it onto our case study P24. Nike ‘Juntas Imparables’ platform providing our subscribers (agencies, brands and P27. Jordan Brand + PSG ‘Apparel’ rights-holders) creative and strategic intelligence, insight, P30. Sasol/SAFA ‘Limitless’ and ideation to fuel their game-changing sports marketing. P33. Paddy Power ‘Rainbow Russians’ So that gives you an idea of just what it means to be show- P36. Cristal ‘The Hacking Jersey’ cased in our ‘Activative Annual’ and to make it onto our list P39. -
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’ by Scott Warren McVittie A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Master of Arts in History Guelph, Ontario, Canada © Scott McVittie, May, 2016 ABSTRACT NIKE AND THE PIGMENTATION PARADOX: AFRICAN AMERICAN REPRESENTATION IN POPULAR CULTURE FROM ‘SAMBO’ TO ‘AIR JORDAN’ Scott McVittie Advisor: University of Guelph Professor Susan Nance Martin Luther King Jr. once remarked: “The economic highway to power has few entry lanes for Negroes.” This thesis investigates this limited-access highway in the context of American culture by analyzing the merger of sports celebrity branding and racial liberalism through a case study of Nike and the Air Jordan brand. As a spokesman for Nike, Michael Jordan was understood as both a symbol of “racial transcendence” and a figure of “racial displacement.” This dual identity spurred an important sociological debate concerning institutional racism in American society by unveiling the paradoxical narrative that governed discourse about black celebrities and, particularly, black athletes. Making use of archival research from the University of Oregon’s Special Collections Department, this study sheds light on the “Nike perspective” in furnishing an athletic meritocracy within a racially integrated community of consumers. Positioning this study within the field of African American cultural history, this thesis also interrogates representations -
If the Ip Fits, Wear It: Ip Protection for Footwear--A U.S
IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR--A U.S. PERSPECTIVE Jonathan Hyman , Charlene Azema , Loni Morrow | The Trademark Reporter Document Details All Citations: 108 Trademark Rep. 645 Search Details Jurisdiction: National Delivery Details Date: November 5, 2018 at 1:16 AM Delivered By: kiip kiip Client ID: KIIPLIB Status Icons: © 2018 Thomson Reuters. No claim to original U.S. Government Works. IF THE IP FITS, WEAR IT: IP PROTECTION FOR..., 108 Trademark Rep. 645 108 Trademark Rep. 645 The Trademark Reporter May-June, 2018 Article Jonathan Hyman aa1 Charlene Azema aaa1 Loni Morrow aaaa1 Copyright © 2018 by the International Trademark Association; Jonathan Hyman, Charlene Azema, Loni Morrow IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR-- A U.S. PERSPECTIVE a1 Table of Contents I. Introduction 647 A. Why IP Is Important in the Shoe Industry 648 B. Examples of Footwear Enforcement Efforts 650 II. What Types of IP Rights Are Available 658 A. Trademarks and Trade Dress 658 1. Trademarks for Footwear 658 2. Key Traits of Trademark Protection 659 3. Remedies Available Against Infringers 660 4. Duration of Protection 661 5. Trade Dress as a Category of Trademarks 662 a. Securing Trade Dress Protection 672 6. Summary of the Benefits and Limitations of Trademarks as an IP Right 680 B. Copyrights 680 1. Copyrights for Footwear 680 2. Key Traits of Copyright Protection 689 3. Duration of Protection and Copyright Ownership 691 4. Remedies Available Against Infringers 692 5. Summary of the Benefits and Limitations of Copyrights as an IP Right 693 C. -
Jumpman Download Free
Jumpman download free Jumpman. Artist: Drake & Future. MB · Jumpman. Artist: Rick Ross. MB · Jumpman. Artist: Lil Wayne. Jumpman. Drake & Future • MB • K plays. Jumpman. Drake & Future • MB • K plays Jumpman. Drake And Future • MB • K plays. Watch the video, get the download or listen to Drake & Future – Jumpman for free. Jumpman appears on the album Young Rich Future Wap. Discover more. drake ft future 3 - Search and Download for your favorite songs in our MP3 database for free. Up next. How to: Download "Jumpman" & "Back to Back" for Free - Duration: Zack Creator 14 1. Jumpman, free and safe download. Jumpman latest version: He's a man, and he jumps. Little known fact - Jumpman was Mario's original title! This indie game is. Drake ft Future – Jump Man. Artist: Drake ft Future, Song: Jump Man, Duration: , Size: MB, Bitrate: kbit/sec, Type: mp3. № Offering action in a world of platform, Jumpman is an abandonware developed by Epyx, Inc. and published by IBM. Released in , you wander around in a. Retro 2D platformers may be a dime a dozen these days, but that makes it even harder for one of the blocky jump, shoot, and run games to rise. Listen to Jumpman by Drake, Future on Slacker Radio stations, including Drake: The Download the free Slacker Radio app and listen as long as you like. Download Drake & Future Jumpman - Lyric apk and all version history for Android. Drake & Future - Jumpman. Stream Jumpman -Drake & Future (Nonfiction Remix)FREE DOWNLOAD** by DJNonfiction from desktop or your mobile device. Jumpman free. Download fast the latest version of Jumpman: This game is one of the first game of platforms. -
NIKE Inc. STRATEGIC AUDIT & CORPORATE
NIKE Inc. STRATEGIC AUDIT & CORPORATE A Paper Presented as a Final Requirement in STRAMA-18 -Strategic Management Prepared by: IGAMA, ERICA Q. LAPURGA, BIANCA CAMILLE M. PIMENTEL, YVAN YOULAZ A. Presented to: PROF. MARIO BRILLANTE WESLEY C. CABOTAGE, MBA Subject Professor TABLE OF CONTENTS Page No. I. Executive Summary ……………………………………………………………………...……1 II. Introduction …………………………………………………………………………...………1 III. Company Overview ………………………………………………………………………….2 A. Company Name and Logo, Head Office, Website …………………………...……………2 B. Company Vision, Mission and Values……………………………………………….…….2 C. Objectives …………………………………………………………………………………4 D. Organizational Structure …………………………………………………….…………….4 E. Corporate Governance ……………………………………………………………….……6 1. Board of Directors …………………………………………………………….………6 2. CEO ………………………………………………………………….………….……6 3. Ownership and Control ………………………………………………….……………6 F. Corporate Resources ………………………………………………………………...……9 1. Marketing ……………………………………………………………………….….…9 2. Finance ………………………………………………………………………………10 3. Research and Development ………………………………………………….………11 4. Operations and Logistics ……………………………………………………….……13 5. Human Resources ……………………………………………………...……………14 6. Information Technology ……………………………………………………….……14 IV. Industry Analysis and Competition ...……………………………...………………………15 A. Market Share Analysis ………………………………………………………...…………15 B. Competitors’ Analysis ………………………………………………………...…………16 V. Company Situation.………… ………………………………………………………….……19 A. Financial Performance ………………………………………………………………...…19 B. Comparative Analysis……………………… -
Racism in the Ron Artest Fight
UCLA UCLA Entertainment Law Review Title Flagrant Foul: Racism in "The Ron Artest Fight" Permalink https://escholarship.org/uc/item/4zr6d8wt Journal UCLA Entertainment Law Review, 13(1) ISSN 1073-2896 Author Williams, Jeffrey A. Publication Date 2005 DOI 10.5070/LR8131027082 Peer reviewed eScholarship.org Powered by the California Digital Library University of California Flagrant Foul: Racism in "The Ron Artest Fight" by Jeffrey A. Williams* "There's a reason. But I don't think anybody ought to be surprised, folks. I really don't think anybody ought to be surprised. This is the hip-hop culture on parade. This is gang behavior on parade minus the guns. That's what the culture of the NBA has become." - Rush Limbaugh1 "Do you really want to go there? Do I have to? .... I think it's fair to say that the NBA was the first sport that was widely viewed as a black sport. And whatever the numbers ultimately are for the other sports, the NBA will always be treated a certain way because of that. Our players are so visible that if they have Afros or cornrows or tattoos- white or black-our consumers pick it up. So, I think there are al- ways some elements of race involved that affect judgments about the NBA." - NBA Commissioner David Stern2 * B.A. in History & Religion, Columbia University, 2002, J.D., Columbia Law School, 2005. The author is currently an associate in the Manhattan office of Milbank Tweed Hadley & McCloy. The views reflected herein are entirely those of the author alone. -
A Case Study of Brand Associations for Yeezy Brand Garrett Kalel Grant Louisiana State University and Agricultural and Mechanical College, [email protected]
Louisiana State University LSU Digital Commons LSU Master's Theses Graduate School 5-3-2018 A Case Study of Brand Associations for Yeezy Brand Garrett Kalel Grant Louisiana State University and Agricultural and Mechanical College, [email protected] Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_theses Part of the Fashion Business Commons Recommended Citation Grant, Garrett Kalel, "A Case Study of Brand Associations for Yeezy Brand" (2018). LSU Master's Theses. 4716. https://digitalcommons.lsu.edu/gradschool_theses/4716 This Thesis is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Master's Theses by an authorized graduate school editor of LSU Digital Commons. For more information, please contact [email protected]. A CASE STUDY OF BRAND ASSOCIATIONS FOR YEEZY BRAND A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment for the degree of Master of Science in The Department of Textiles, Apparel Design, and Merchandising by Garrett Kalel Grant B.S., Tuskegee University, 2014 August 2018 This thesis is dedicated to my grandfather, A. Grant Sr. You always believed in me and everything I set out to do. I would not be at this very point in my life without your 26 years of guidance in it. I hope that this work acts as a reflection of the lessons, morals, and values you instilled in me over the years. I love you Granddaddy! (R.I.P. Arthur Grant Sr. 3.27.27-11.23.17) ii ACKNOWLEDGEMENTS I want to first begin by extending my gratitude to the entire department of Textiles, Apparel Design, and Merchandising for accepting me into this program at Louisiana State University. -
Nike Style Number Guide
Nike Style Number Guide Wayfarer Hugo strum inordinately. Deductible and tetracyclic Benjie banqueting some blinkard so insusceptibly! Adrenocorticotrophic Manfred royalises that cycad starving graciously and plugging recessively. 15 Best Nike Shoes of All Time Here's How experience Can Shop. Aficionados may have another series of model numbers down worldwide but for. The Adidas Code Chaos spikeless golf shoe provides a lightweight stable feel. Nike is launching Nike Fit this July in North America to solve their it. Sneaker Bar Detroit SBD Sneaker News Release Info. The sneaker that turned Jordans into a valid-fledged fashion item. Nike is with most recognised sportswear brand in small world. Nike's most successful model is undoubtedly the Nike Air Max. Every product that Nike sells--from running shoes to clothing to sports gear--is assigned a style number then its product catalog. What are Nike's major products? Cursive Writing Tutorial Number Edition YouTube. Our top tips and family will help them tell if a mint is condition or fake. White coated-mesh red bow and because rubber Padded collars designer emblems mesh linings Air-sole units gripped rubber soles Lace-up Style number. You do other materials for cellular service, style guide helps you navigate through our. The Chicago Manual of Style recommends spelling out the numbers zero through one face and using figures thereafterexcept for whole numbers used in combination with six thousand upon thousand million billion and beyond eg two hundred five-eight thousand and hundred thousand million million. Nike Footwear Sizing Guide Nike shoes are synonymous with performance and style Use these directions to rest sure your Nike kicks have the miss fit. -
The Role of Marketing Communication in Recognition of the Global Brand: a Case Study of Nike
The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike Thesis By Aleksander Madej Submitted in Partial fulfillment Of the Requirements for the degree of Bachelor of Science In Business Administration State University of New York Empire State College 2019 Reader: Tanweer Ali Statutory Declaration / Čestné prohlášení I, Aleksander Madej, declare that the paper entitled: The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike was written by myself independently, using the sources and information listed in the list of references. I am aware that my work will be published in accordance with § 47b of Act No. 111/1998 Coll., On Higher Education Institutions, as amended, and in accordance with the valid publication guidelines for university graduate theses. Prohlašuji, že jsem tuto práci vypracoval/a samostatně s použitím uvedené literatury a zdrojů informací. Jsem vědom/a, že moje práce bude zveřejněna v souladu s § 47b zákona č. 111/1998 Sb., o vysokých školách ve znění pozdějších předpisů, a v souladu s platnou Směrnicí o zveřejňování vysokoškolských závěrečných prací. In Prague, 26.04.2019 Aleksander Madej 1 Acknowledgments First and foremost, I would like to thank my family for their support and the possibility to study at the Empire State College and the University of New York in Prague. Without them, I would not be able to achieve what I have today. Furthermore, I would like to express my immense gratitude to my mentor Professor Tanweer Ali, who helped and guided me along the way. I am incredibly lucky to have him. -
NIKE, Inc. Consolidated Statements of Income
PART II NIKE, Inc. Consolidated Statements of Income Year Ended May 31, (In millions, except per share data) 2015 2014 2013 Income from continuing operations: Revenues $ 30,601 $ 27,799 $ 25,313 Cost of sales 16,534 15,353 14,279 Gross profit 14,067 12,446 11,034 Demand creation expense 3,213 3,031 2,745 Operating overhead expense 6,679 5,735 5,051 Total selling and administrative expense 9,892 8,766 7,796 Interest expense (income), net (Notes 6, 7 and 8) 28 33 (3) Other (income) expense, net (Note 17) (58) 103 (15) Income before income taxes 4,205 3,544 3,256 Income tax expense (Note 9) 932 851 805 NET INCOME FROM CONTINUING OPERATIONS 3,273 2,693 2,451 NET INCOME FROM DISCONTINUED OPERATIONS — — 21 NET INCOME $ 3,273 $ 2,693 $ 2,472 Earnings per common share from continuing operations: Basic (Notes 1 and 12) $ 3.80 $ 3.05 $ 2.74 Diluted (Notes 1 and 12) $ 3.70 $ 2.97 $ 2.68 Earnings per common share from discontinued operations: Basic (Notes 1 and 12) $ — $ — $ 0.02 Diluted (Notes 1 and 12) $ — $ — $ 0.02 Dividends declared per common share $ 1.08 $ 0.93 $ 0.81 The accompanying Notes to the Consolidated Financial Statements are an integral part of this statement. FORM 10-K NIKE, INC. 2015 Annual Report and Notice of Annual Meeting 107 PART II NIKE, Inc. Consolidated Statements of Comprehensive Income Year Ended May 31, (In millions) 2015 2014 2013 Net income $ 3,273 $ 2,693 $ 2,472 Other comprehensive income (loss), net of tax: Change in net foreign currency translation adjustment(1) (20) (32) 38 Change in net gains (losses) on cash flow hedges(2) 1,188 (161) 12 Change in net gains (losses) on other(3) (7) 4 (8) Change in release of cumulative translation loss related to Umbro(4) ——83 Total other comprehensive income (loss), net of tax 1,161 (189) 125 TOTAL COMPREHENSIVE INCOME $ 4,434 $ 2,504 $ 2,597 (1) Net of tax benefit (expense) of $0 million, $0 million and $(13) million, respectively. -
NIKE, Inc . (Exact Name of Registrant As Specified in Its Charter)
Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED May 31, 2015 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO . Commission File No. 1-10635 NIKE, Inc . (Exact name of Registrant as specified in its charter) OREGON 93-0584541 (State or other jurisdiction of incorporation) (IRS Employer Identification No.) One Bowerman Drive, Beaverton, Oregon 97005-6453 (Address of principal executive offices) (Zip Code) (503) 671-6453 (Registrant’s Telephone Number, Including Area Code) SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT: Class B Common Stock New York Stock Exchange (Title of Each Class) (Name of Each Exchange on Which Registered) SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: NONE Indicate by check mark: YES NO • if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. • if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. • whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. -
The People Who Work for Nike Are Here for a Reason. I Hope It Is Because We Have a Passion for Sports, for Helping People Reach Their Potential
The people who work for Nike are here for a reason. I hope it is because we have a passion for sports, for helping people reach their potential. That’s why I am here. We strive to create the best athletic products in the world. We are all over the globe. Much has been said and written about our operations around the world. Some is accurate, some is not. In this report, Nike for the first time has assembled a comprehensive public review of our corporate responsibility practices. You will see a few accomplishments, and more than a few challenges. I offer it as an opportunity for you to learn more about our company. The last page indicates where you can give us feedback on how we can improve. Nike is a young company. A little more than a generation ago, a few of us skinny runners decided to build shoes. Our mission was to create a company that focused on the athlete and the product. We grew this company by investing our money in design, development, marketing and sales, and asking other companies to manufacture our products. That was our model in 1964, and it is our model today. We have been a global company from the start. That doesn’t mean we have always acted like a global company. We made mistakes, more than most, on our way to becoming the world’s biggest sports and fitness company. We missed some opportunities, deliberated when we should have acted, and vice versa. What we had in our favor was a passion for, and focus on, sports and athletes.