Q114 Earnings Transcript
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Nike's Pricing and Marketing Strategies for Penetrating The
Master Degree programme in Innovation and Marketing Final Thesis Nike’s pricing and marketing strategies for penetrating the running sector Supervisor Ch. Prof. Ellero Andrea Assistant supervisor Ch. Prof. Camatti Nicola Graduand Sonia Vianello Matriculation NumBer 840208 Academic Year 2017 / 2018 SUMMARY CHAPTER 1: THE NIKE BRAND & THE RUNNING SECTOR ................................................................ 6 1.1 Story of the brand..................................................................................................................... 6 1.1.1 Foundation and development ................................................................................................................... 6 1.1.2 Endorsers and Sponsorships ...................................................................................................................... 7 1.1.3 Sectors in which Nike currently operates .................................................................................................. 8 1.2 The running market ........................................................................................................................... 9 1.3 Competitors .................................................................................................................................... 12 1.4. Strategic and marketing practices in the market ............................................................................ 21 1.5 Nike’s strengths & weaknesses ...................................................................................................... -
Table of Contents
Media Table of contents Media information & fast facts ......................................................................................................... 3 Important media information ....................................................................................................................................................4 Race week Media Center..............................................................................................................................................................4 Race week schedule of events ..................................................................................................................................................7 Quick Facts ...........................................................................................................................................................................................8 Top storylines ......................................................................................................................................................................................10 Prize purse .............................................................................................................................................................................................13 Time bonuses ......................................................................................................................................................................................14 Participant demographics ............................................................................................................................................................15 -
New Minority Adviser Seeks Diversity, Inclusiveness
TCU Daily Skiff Thursday, October 3, 1991 Texas Christian University, Fort Worth, Texas 89th Year, No. 22 Committee reaches decision in fraternity alcohol violation case By LEANNA STALEY • The chapter must sponsor a risk "The case was heard by IFC (Inter- TCU Daily Skiff management seminar by the end of fratemity Council) judicial and we Spring 1992; and made recommendations to the SOC," The Sigma Chi fraternity was put • Sigma Chi must formulate goals said Bubba Mackenzie, vice president on probation for one year because of for the chapter to conform to alcohol of the council in charge of judicial an alcohol violation case involving and drug policies and the means of matters. summer rush activities. achieving these goals. In the past, the committee has gen- Subcommittee on Fraternities and According to the press release writ- erally accepted the council recom- Sororities, a branch of Student Orga- ten by Jane Kucko. chairwoman of the mendations of infractions for nization Committee, reviewed the committee, the nature of the violation fraternities, said Watson Potter, coun- violation case Monday. and the fact that similar violations cil president. Several sanctions were made by the have occurred historically were fac- Freeman said one of his biggest subcommittee against the fraternity, tors taken into account when mandat- complaints with the sanctions was including: ing the final decision. how vague some of them were. Free- • No formal or informal parties or Bowen Freeman, a junior biology man said the terms barring Sigma Chi mixers may be sponsored or attended major and president of Sigma Chi, from hosting or attending any "formal by Sigma Chi for the remainder of the said he thought the sanctions against or informal parties" were too subjec- 1991 Fall semester; Sigma Chi were harsh. -
Hip-Hop Sneaker Collaborations
Intertext Volume 28 Issue 1 Article 10 5-1-2020 Hip-Hop Sneaker Collaborations Wallace Burgess Follow this and additional works at: https://surface.syr.edu/intertext Part of the Fiction Commons, and the Nonfiction Commons Recommended Citation Burgess, Wallace (2020) "Hip-Hop Sneaker Collaborations," Intertext: Vol. 28 : Iss. 1 , Article 10. Available at: https://surface.syr.edu/intertext/vol28/iss1/10 This Article is brought to you for free and open access by SURFACE. It has been accepted for inclusion in Intertext by an authorized editor of SURFACE. For more information, please contact [email protected]. Burgess: Hip-Hop Sneaker Collaborations Hip-Hop Sneaker collaborations WALLACE BURGESS hat’s the most expensive pair of shoes you’ve ever bought? $150 running shoes that you wore until they fell Wapart? $250 Italian leather loafers? How about a used pair of the Air Yeezy 2s for $4,600? (“Air Yeezy 2 Solar Red”). I hope you’re a size 13. As absurd as that price tag sounds, these are not just a pair of expensive shoes. That’s because the Air Yeezy 2 is rapper Kanye West’s second collaboration with the sneaker brand Nike and is a perfect example of how popular the collaborations between hip-hop figures and shoe compa- nies are. Although it was once unusual for hip-hop artists to negotiate a deal to brand and design sneakers, such joint efforts have resulted in some of the most coveted and highly-priced shoes in the world. According to Stephen Albertini’s “An Abridged History of Photograph by Hannah Frankel. -
The Role of Marketing Communication in Recognition of the Global Brand: a Case Study of Nike
The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike Thesis By Aleksander Madej Submitted in Partial fulfillment Of the Requirements for the degree of Bachelor of Science In Business Administration State University of New York Empire State College 2019 Reader: Tanweer Ali Statutory Declaration / Čestné prohlášení I, Aleksander Madej, declare that the paper entitled: The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike was written by myself independently, using the sources and information listed in the list of references. I am aware that my work will be published in accordance with § 47b of Act No. 111/1998 Coll., On Higher Education Institutions, as amended, and in accordance with the valid publication guidelines for university graduate theses. Prohlašuji, že jsem tuto práci vypracoval/a samostatně s použitím uvedené literatury a zdrojů informací. Jsem vědom/a, že moje práce bude zveřejněna v souladu s § 47b zákona č. 111/1998 Sb., o vysokých školách ve znění pozdějších předpisů, a v souladu s platnou Směrnicí o zveřejňování vysokoškolských závěrečných prací. In Prague, 26.04.2019 Aleksander Madej 1 Acknowledgments First and foremost, I would like to thank my family for their support and the possibility to study at the Empire State College and the University of New York in Prague. Without them, I would not be able to achieve what I have today. Furthermore, I would like to express my immense gratitude to my mentor Professor Tanweer Ali, who helped and guided me along the way. I am incredibly lucky to have him. -
Nike V. Kasky and the Modern Commercial Speech Doctrine - Forward: the Landmark Free-Speech Case That Wasn't: the Nike V
Case Western Reserve Law Review Volume 54 Issue 4 Article 3 2004 Symposium: Nike v. Kasky and the Modern Commercial Speech Doctrine - Forward: The Landmark Free-Speech Case That Wasn't: The Nike v. Kasky Story Ronald K.L. Collins David M. Skover Follow this and additional works at: https://scholarlycommons.law.case.edu/caselrev Part of the Law Commons Recommended Citation Ronald K.L. Collins and David M. Skover, Symposium: Nike v. Kasky and the Modern Commercial Speech Doctrine - Forward: The Landmark Free-Speech Case That Wasn't: The Nike v. Kasky Story, 54 Case W. Rsrv. L. Rev. 965 (2004) Available at: https://scholarlycommons.law.case.edu/caselrev/vol54/iss4/3 This Symposium is brought to you for free and open access by the Student Journals at Case Western Reserve University School of Law Scholarly Commons. It has been accepted for inclusion in Case Western Reserve Law Review by an authorized administrator of Case Western Reserve University School of Law Scholarly Commons. SYMPOSIU." NIKE V. KASKY AND THE MODERN COMMERCIAL SPEECH DOCTRINE FOREWORD THE LANDMARK FREE-SPEECH CASE THAT WASN'T: THE NIKE V. KASKY STORY* Ronald K.L. Collinstand David M. Skovertt A Term highlightedby constitutional rulings of lasting significancealso produced one monumental disappointment-adud.... --Thomas C. Goldstein' ©2004 Ronald K.L. Collins & David M. Skover. t Scholar, First Amendment Center, Arlington, Virginia. In the interest of full disclosure, I note that I was approached early on by Mr. Jim Carter, Vice President and General Counsel for Nike, to discuss the case with my colleague, Paul McMasters, while review was pending in the U.S. -
Selling Empowerment: a Critical Analysis of Femvertising
Selling Empowerment: A Critical Analysis of Femvertising Persistent link: http://hdl.handle.net/2345/bc-ir:107483 This work is posted on eScholarship@BC, Boston College University Libraries. : , 2017 Copyright is held by the author, with all rights reserved, unless otherwise noted. Selling Empowerment: A Critical Analysis of Femvertising Alexandra Rae Hunt Boston College Senior Communication Honors Thesis Dr. Michael Serazio Spring 2017 ii Abstract This thesis explores the impact of femvertising on representations of women, its relation to and conversation with third wave feminism as a growing social movement, and its extension of a brand’s dedication to corporate social responsibility. Feminist critical discourse analysis from a third wave perspective was used to conduct qualitative visual and textual analysis of three different femvertising campaigns: Dove’s “Campaign for Real Beauty,” Always’ “Like a Girl” campaign, and Pantene’s “Shine Strong” campaign. Although femvertising diversifies the representation of women and girls in the media by challenging restrictive beauty standards and damaging rhetoric, it fails to accurately represent or reference the third wave movement by shying away from the feminist label and omitting mentions of intersectionality, sexuality, and storytelling. In addition, in order for femvertising to seem genuine rather than manipulative, the campaign must reflect a sustained effort on behalf of the brand to empower women and girls through philanthropic efforts and organizational partnerships. Terms: Brand Identity, Brand Personality, Corporate Social Responsibility, Brand Loyalty, Gender Roles, Hegemonic Masculinity, Second Wave Feminism, Third Wave Feminism, Body Cropping, Male Gaze, Scopophilia, Incorporation, Commodity Feminism, Commodification, Neoliberalism, Capitalism, Femvertising iii Acknowledgements I would like to extend my gratitude to my advisor, Dr. -
We Are on the Offense Always
NIKE, INC. 2008 ANNUAL REPORT WE ARE ON THE OFFENSE, ALWAYS. .)+%'/,&,/'/ &).!, NIKE BASKETBALL NIKE WOMEN’S TRAINING NIKE SPORTSWEAR NIKE MEN’S TRAINING NIKE FOOTBALL NIKE RUNNING I’m very pleased with how we have enhanced the position, performance, To Our Shareholders, and potential of all the When I stepped into the CEO role 2½ years ago, the leadership team reaffirmed a simple concept that I knew was true from my nearly brands and categories in 30 years of experience here – NIKE is a growth company. That fact shaped the long-term financial goals we outlined more than seven the NIKE, Inc. family. years ago. It also inspired our goal of reaching $23 billion in revenue by the end of fiscal 2011. Fiscal 2008 illustrated the power of that financial model, the strength of our team, and the ability of NIKE to bring innovative products and excitement to the marketplace. Our unique role as the innovator and leader in our industry enables us to drive consistent, long-term profitable growth. In 2008 we added $2.3 billion of incremental revenue to reach $18.6 billion – up 14 percent year over year with growth in every region and every business unit. Gross margins improved more than a percentage point to a record high of 45%, and earnings per share grew 28 percent. We increased our return on invested capital by 250 basis points1, increased dividends by 23%, and bought back $1.2 billion in stock. 2008 was a very good year. As we enter fiscal 2009 we are well-positioned for the future. -
Kickstart Catalog Ideas
Kickstart Catalog Ideas Brand: Nike 1: What symbols and signs can be combined to generate a new meaning, representing the product or serviceʼs advantage? The Nike swoosh can be used as a checkmark on a checklist to convey the idea of accomplishment (like accomplishing tasks on a list), and communicate the “Just Do It” concept. 2: What opportunities for ambiguity, double meanings or wordplay are there in the words you use to describe the benefit? The Nike Shox line of shoes could be used to replace the shock paddles used during defibrillation, using the double meaning/wordplay to associate the shoes with reviving life. 3: Can you construct rhymes, puns or other kinds of wordplay from the product or brand, which will underline the subject? For the NIKEiD line of customizable shoes, a list of “Iʼd (or iʼD) like to _______” statements could be depicted, followed by “What is your iʼD? Customize your footwear to fit your fitness goals with NIKEiD.” 4: How can the benefit be depicted by inverting something familiar into its opposite? Using pictures of either acts of laziness, competing brands, or just general bad ideas, invert the tagline to “Just donʼt do it” to contrast it with the positive outcomes of using the brand. 5: How will the product change the userʼs future? Using a split-screen execution, a commercial could show how an internʼs future is different with and without a pair of Nike shoes that he keeps handy to run a crucial errand. (The future with the Nike shoes shows the intern getting a once-in-a-lifetime opportunity, while in the other future he is fired.) The tagline might say “Just in the Nike of time” for an extra wordplay effect. -
NIKE, Inc. Consolidated Statements of Income
PART II NIKE, Inc. Consolidated Statements of Income Year Ended May 31, (In millions, except per share data) 2015 2014 2013 Income from continuing operations: Revenues $ 30,601 $ 27,799 $ 25,313 Cost of sales 16,534 15,353 14,279 Gross profit 14,067 12,446 11,034 Demand creation expense 3,213 3,031 2,745 Operating overhead expense 6,679 5,735 5,051 Total selling and administrative expense 9,892 8,766 7,796 Interest expense (income), net (Notes 6, 7 and 8) 28 33 (3) Other (income) expense, net (Note 17) (58) 103 (15) Income before income taxes 4,205 3,544 3,256 Income tax expense (Note 9) 932 851 805 NET INCOME FROM CONTINUING OPERATIONS 3,273 2,693 2,451 NET INCOME FROM DISCONTINUED OPERATIONS — — 21 NET INCOME $ 3,273 $ 2,693 $ 2,472 Earnings per common share from continuing operations: Basic (Notes 1 and 12) $ 3.80 $ 3.05 $ 2.74 Diluted (Notes 1 and 12) $ 3.70 $ 2.97 $ 2.68 Earnings per common share from discontinued operations: Basic (Notes 1 and 12) $ — $ — $ 0.02 Diluted (Notes 1 and 12) $ — $ — $ 0.02 Dividends declared per common share $ 1.08 $ 0.93 $ 0.81 The accompanying Notes to the Consolidated Financial Statements are an integral part of this statement. FORM 10-K NIKE, INC. 2015 Annual Report and Notice of Annual Meeting 107 PART II NIKE, Inc. Consolidated Statements of Comprehensive Income Year Ended May 31, (In millions) 2015 2014 2013 Net income $ 3,273 $ 2,693 $ 2,472 Other comprehensive income (loss), net of tax: Change in net foreign currency translation adjustment(1) (20) (32) 38 Change in net gains (losses) on cash flow hedges(2) 1,188 (161) 12 Change in net gains (losses) on other(3) (7) 4 (8) Change in release of cumulative translation loss related to Umbro(4) ——83 Total other comprehensive income (loss), net of tax 1,161 (189) 125 TOTAL COMPREHENSIVE INCOME $ 4,434 $ 2,504 $ 2,597 (1) Net of tax benefit (expense) of $0 million, $0 million and $(13) million, respectively. -
Questionnaire on Nike Vs Adidas
Questionnaire On Nike Vs Adidas Ult and quadrate Jephthah vibrating her isohyet doze lumpishly or carries brutally, is Rochester top? andPlanned Abyssinian Geoffrey Hymie never strolls dissociate so toxicologically so sweetly or that soundproof Charleton any terrify starkness his furies. sound. Multidimensional This was conducted through an online questionnaire. Specific on nike? The second principle is scalability. This nike vs adidas store and questionnaires were not. This one of a typical customer on ethical indicators at. To show primary benefit a van was designed which compares both athletic brand Adidas and Nike Sample Size 30 While to. Nike vs adidas have their productivity of one questionnaire of sporting needs? Bringing you prefer one questionnaire on nike vs adidas? One questionnaire is one shoe names reputation as more than other. Nike Vs Adidas Analysis 1569 Words Internet Public Library. Adidas AG is beating Nike Inc. Nike vs adidas comparison ANRIC Enterprises Inc. Based on sports brand. Ultimately means they demonstrate foot locker inc is one interesting topic as existing knowledge, language or with. The survey system include both quantitative and qualitative design, categorical and continuous variable, covering the demographic, brand awareness, brand usage, brand attributes and purchase intent. Questionnaire of Nike Course Hero. A Ye s b No Q12 is there are impact of advertisements and celebrities on your harvest of sport. Check back it also focus more options to strengthen its first. The advantage playing this technique is inexplicable it allows the researcher to knot and gap the underlying motives, objectives and choices that drive behaviour. To nike vs adidas survey questionnaires as well as! Does nike vs. -
Materials Developer – Cushioning Technology
CASE STUDY: MARKET NICHE 5FYUJMF -FBUIFS 5BOOJOH$IFNJDBMT POSITIONS NICHE R&D JOB TITLE .BUFSJBMT%FWFMPQFS $VTIJPOJOH5FDIOPMPHZ CLIENT /JLF 850-983-4777 | www.ropella.co m COMPANY NIKE, Inc. POSITION Materials Developer, Cushioning Technology LOCATION Beaverton, OR For more information contact: Patrick Ropella Chairman & CEO Ropella 850-983-4997 [email protected] ROPELLATM GROWING GREAT COMPANIES 8100 Opportunity Drive, Milton, Florida 32583 850-983-4777 | www.ropella.com NIKE 2 Materials Developer – Cushioning Technology Company Information NIKE: History, Heritage, & Vision Before there was the Swoosh, before there was Nike, there were Learn More About Nike’s Story: http://ow.ly/rcx1H two visionary men who pioneered a revolution in athletic footwear that rede"ned the industry. Bill Bowerman was a nationally respected track and "eld coach at the University of Oregon who was constantly seeking ways to give his athletes a competitive advantage. Phil Knight was a talented runner from Portland, whose ideas for shoe manufacturing were ignored by manufacturers in Asia. They joined forces to form Blue Ribbon Sports to distribute Tiger running shoes in the US for the Onitsuka Company in Japan. Bowerman began ripping apart Tiger shoes to see how he could make them lighter and better, and enlisted his University of Oregon runners to created the "rst product brochures, print ads, opened the "rst BRS retail store, designed several Nike shoes, and even conjured up the name Nike in 1971. Knight and Bowerman "nally ended their relationship with Tiger shoes and made the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes.