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KWD Webranking Italy 2013 EN

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KWD Webranking Italy 2013 EN IN COLLABORATION WITH lundquist. KWD WEBRANKING 2013 ITALY THE RESEARCH IN NUMBERS KWD Webranking is the most in-depth analysis of online nancial and corporate communications in Europe th th 17 EUROPEAN EDITION AND 12 ITALIAN EDITION THE “BLACK SHEEP” 40 ITALIAN COMPANIES EXCLUDED Spotlight on best practice and companies investing in their LESS THAN 25 POINTS IN THE 2012 RANKING online communications THE BEST IN 2013 TOP 10 IN 2013 BEST IMPROVERS ITALIAN AVERAGE 11 88.8 Eni +9.9 Mondadori 22 86.1 Telecom Italia 42.2 POINTS OUT OF 100 +9.3 Campari 33 80.5 Hera -2 POINTS 73.5 Snam 44 VS 2012 +5.5 Prysmian 55 71.3 Pirelli & C. 66 68.5 Terna +5.3 Eni 66.8 UniCredit 77 ONLY +4.1 Igd 88 63.5 Generali 1 COMPANY OUT OF 3 99 63.3 Mondadori IMPROVED 1010 62 Piaggio & C. ITS SCORE NEW WEBSITES BREMBO FIAT SPA CAMPARI LUXOTTICA CNH INDUSTRIAL PIAGGIO & C. FINMECCANICA ST MICROELECTRONICS ITALIAN COMPANIES DOING WELL IN DISCLOSURE Italian companies are doing well in the presentation of the “ company, nancial results and governance, information“ usually found inside nancial reports. Sustainability, employer branding and social media are the weakest areas. Joakim Lundquist, Head of KWD in Italy POSITIVE NEGATIVE PRESENTATION OF THE COMPANY SUSTAINABILITY 98% Present their history 25% Do not present sustainability information other than the code of ethics PRESENTATION OF FINANCIAL RESULTS EMPLOYER BRANDING 100% Have reports, documents 21% Do not present the company and presentations in English to potential candidates GOVERNANCE SOCIAL MEDIA 95% Include information 55% Do not include any social media concerning their AGM accounts on their website TECHNOLOGY VSVS STORIES INNOVATIONS TO BE TOLD Italian companies rely on technology to close the gap with “ “ European companies but corporate website is not used effectively to communicate identity and future vision. WEB DESIGN IN LINE ITALIAN COMPANIES TALK WITH INTERNATIONAL ABOUT THE PAST BUT NOT TRENDS ABOUT THE FUTURE RESPONSIVE DESIGN INTERACTIVE REPORTS REPLACES MOBILE AS HTML EQUIVALENT SITES AND APPS OF PRINTED REPORTS VISUAL LACKING A NARRATIVE COMMUNICATIONS AND CLEAR MESSAGE FOR AND INFOGRAPHICS CORPORATE STORYTELLING THE BIGGEST ITALIAN COMPANIES ARE COMPETITIVE IN EUROPE PERFORMANCE THE TOP 10 56.6 SWEDEN 2 10 1 56.5 FINLAND 52.3 GERMANY 6 7 8 51.3 ITALY 3 45.6 SWITZERLAND 9 5 43.4 DENMARK 4 42.2 UK 39.7 NETHERLANDS 38.1 FRANCE 38 NORWAY ENERGY SECTOR IS THE MOST TRANSPARENT Italian average European average Best Italian companies by sector ENERGY BANKS CONSUMER SERVICES FINANCIALS INDUSTRIALS CONSUMER GOODS 53.1 46.6 44.7 43.5 44.3 44.5 41 47.3 37.3 47.8 36.3 41.6 ENI UNICREDIT TELECOM ITALIA GENERALI ANSALDO STS PIRELLI (88.8) (66.8) (86.1) (63.5) (56.5) (71.3) NOTE: COMPANIES WERE REGROUPED ON THE BASIS OF THE 20 SUPERSECTORS OF THE ICB (INDUSTRY CLASSIFICATION BENCHMARK). BEHIND THE RESEARCH SURVEY EVALUATION EVALUATED COMPANIES 400 The protocol 102 Each website is 62 The research evaluates PARTICIPANTS is based on two CRITERIA evaluated twice. IN ITALY the English version surveys (Capital More than 250 h. of corporate websites 22 EUROPEAN Market and 326 were dedicated 852 of listed companies COUNTRIES Career Survey) SUBCRITERIA to the analysis of GLOBALLY Italian companies THE RANKING AND DOCUMENTS PROVIDING FURTHER DETAILS CAN BE FOUND ON WWW.LUNDQUIST.IT The KWD Webranking Italy research is carried out by KW Digital (digital division of Hallvarsson&Halvarsson) in partnership with Lundquist. The KWD Webranking is the European most in-depth analysis that evaluates online nancial and corporate communication. The KWD Webranking is a valuable instrument not only for measuring the effectiveness of a company’s online communication but also for comparing results with national and interna-tional peers. To order a copy of the KWD Webranking Report 2013 or to receive a website evaluation of your company, contact [email protected] Infographic by Lundquist (www.lundquist.it) in collaboration with The Visual Agency (www.thevisualagency.com). lundquist..
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