IN COLLABORATION WITH lundquist. KWD WEBRANKING 2013 THE RESEARCH IN NUMBERS

KWD Webranking is the most in-depth analysis of online nancial and corporate communications in Europe

th th 17 EUROPEAN EDITION AND 12 ITALIAN EDITION

THE “BLACK SHEEP” 40 ITALIAN COMPANIES EXCLUDED Spotlight on best practice and companies investing in their LESS THAN 25 POINTS IN THE 2012 RANKING online communications

THE BEST IN 2013

TOP 10 IN 2013 BEST IMPROVERS

ITALIAN AVERAGE 11 88.8 Eni +9.9 Mondadori 22 86.1 Telecom Italia 42.2 POINTS OUT OF 100 +9.3 Campari 33 80.5 Hera -2 POINTS 73.5 Snam 44 VS 2012 +5.5 Prysmian 55 71.3 & C. 66 68.5 Terna +5.3 Eni 66.8 UniCredit 77 ONLY +4.1 Igd 88 63.5 Generali 1 COMPANY OUT OF 3 99 63.3 Mondadori IMPROVED 1010 62 Piaggio & C. ITS SCORE

NEW WEBSITES

BREMBO SPA CAMPARI LUXOTTICA

CNH INDUSTRIAL PIAGGIO & C. FINMECCANICA ST MICROELECTRONICS

ITALIAN COMPANIES DOING WELL IN DISCLOSURE

Italian companies are doing well in the presentation of the “ company, nancial results and governance, information“ usually found inside nancial reports. Sustainability, employer branding and social media are the weakest areas.

Joakim Lundquist, Head of KWD in Italy

POSITIVE NEGATIVE

PRESENTATION OF THE COMPANY SUSTAINABILITY 98% Present their history 25% Do not present sustainability information other than the code of ethics PRESENTATION OF FINANCIAL RESULTS EMPLOYER BRANDING 100% Have reports, documents 21% Do not present the company and presentations in English to potential candidates

GOVERNANCE SOCIAL MEDIA 95% Include information 55% Do not include any social media concerning their AGM accounts on their website

TECHNOLOGY VSVS STORIES

INNOVATIONS TO BE TOLD Italian companies rely on technology to close the gap with “ “ European companies but corporate website is not used effectively to communicate identity and future vision.

WEB DESIGN IN LINE ITALIAN COMPANIES TALK WITH INTERNATIONAL ABOUT THE PAST BUT NOT TRENDS ABOUT THE FUTURE

RESPONSIVE DESIGN INTERACTIVE REPORTS REPLACES MOBILE AS HTML EQUIVALENT SITES AND APPS OF PRINTED REPORTS

VISUAL LACKING A NARRATIVE COMMUNICATIONS AND CLEAR MESSAGE FOR AND INFOGRAPHICS CORPORATE STORYTELLING

THE BIGGEST ITALIAN COMPANIES ARE COMPETITIVE IN EUROPE

PERFORMANCE THE TOP 10

56.6 SWEDEN 2 10 1 56.5 FINLAND 52.3 GERMANY 6 7 8 51.3 ITALY 3 45.6 SWITZERLAND

9 5 43.4 DENMARK 4 42.2 UK 39.7 NETHERLANDS 38.1 FRANCE

38 NORWAY

ENERGY SECTOR IS THE MOST TRANSPARENT Italian average European average Best Italian companies by sector

ENERGY BANKS CONSUMER SERVICES FINANCIALS INDUSTRIALS CONSUMER GOODS

53.1 46.6 44.7 43.5 44.3 44.5 41 47.3 37.3 47.8 36.3 41.6

ENI UNICREDIT TELECOM ITALIA GENERALI ANSALDO STS PIRELLI (88.8) (66.8) (86.1) (63.5) (56.5) (71.3)

NOTE: COMPANIES WERE REGROUPED ON THE BASIS OF THE 20 SUPERSECTORS OF THE ICB (INDUSTRY CLASSIFICATION BENCHMARK).

BEHIND THE RESEARCH

SURVEY EVALUATION EVALUATED COMPANIES

400 The protocol 102 Each website is 62 The research evaluates PARTICIPANTS is based on two CRITERIA evaluated twice. IN ITALY the English version surveys (Capital More than 250 h. of corporate websites 22 EUROPEAN Market and 326 were dedicated 852 of listed companies COUNTRIES Career Survey) SUBCRITERIA to the analysis of GLOBALLY Italian companies

THE RANKING AND DOCUMENTS PROVIDING FURTHER DETAILS CAN BE FOUND ON WWW.LUNDQUIST.IT

The KWD Webranking Italy research is carried out by KW Digital (digital division of Hallvarsson&Halvarsson) in partnership with Lundquist.

The KWD Webranking is the European most in-depth analysis that evaluates online nancial and corporate communication. The KWD Webranking is a valuable instrument not only for measuring the effectiveness of a company’s online communication but also for comparing results with national and interna-tional peers. To order a copy of the KWD Webranking Report 2013 or to receive a website evaluation of your company, contact [email protected]

Infographic by Lundquist (www.lundquist.it) in collaboration with The Visual Agency (www.thevisualagency.com). lundquist.