Executive Summary

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Executive Summary EXECUTIVE SUMMARY Mobile banking is a system that allows customers of a financial institution to conduct a number of financial transactions through a mobile device such as a mobile phone or personal digital assistant.There are three types of mobile banking technology used.They are receive and send data via text messaging, web browsers and smart phone applications.The mobile banking services are funds transfer of inter bank and intra bank, balance enquiry services, request services like cheque book, bill payments and credit card payments, demat account services, mobile top up ,merchant payment, life insurance premium and stop payment instructions. The mobile banking service is benefitted to the customers and thebanks. The customers benefits are the funds or the banking transactions can be done without visiting the bank and there is no need of internet facility. It is also more secure than online banking. Any transactions taken is immediately made noticed to the customers thus reducing the frauds. It is cost saving to banks thus helps them to give more attention to their loyal customers and can perform better customer relationship. The mobile banking also has its other side of the coin. The banks charge the customers for providing them this service thus increasing their expense. The customers cannot do much transaction due to limit on the transaction. The profit earned by the banks is low due to increase in the expense in providing the service. The disadvantage of development in mobile banking is handset operability, security, reliability and scalability, application distribution and personalization. The precaution to be taken before using mobile banking are see that the mobile banking is activated the auto lock, keep the confidential details are not disclosed,download those sites which is a trustworthy and keep the Bluetooth always switched off because virus can destroy it. There are some precautions to be taken by the customers before availing mobile banking service. The mobile phone should be on auto lock activated and the bluetooth should not be always kept on. The confidential information should not be disclosed. The RBI has also given some guidelines on mobile banking. All banks have to follow all rules and regulations led by RBI. In the recent years it has seen a tremendous growth in the mobile banking service. INDEX Chapter Particulars Preface 1 Introduction And Meaning 2 History And Meaning 3 Features Of Mobile Banking 4 Types Of Technology 5 Working Of Mobile Banking 6 Services Of Mobile Banking 7 Advantages And Disadvantages 8 Disadvantages In Development Of Mobile Banking 9 Precautions To Be Taken 10 Mobile Banking Services Offered By SBI And BOB 11 Mobile Banking Guidelines By RBI 12 Status And Latest Trends 13 Mobile Banking On Rise In India 14 Role In Small Scale Agriculture 15 Future Of Mobile Banking Case Study Conclusion Visit Report Bibliography Webliography Annexure PREFACE Mobile banking is enjoying a rapid growth in India. It has successfully crossed the introduction stage. The service is being channelised from metropolitan cities to urban areas and semi urban areas and then to the rural areas. The customers select those banks that are near to their homes and workplaces. mobile banking has helped these customers.The growth of mobile banking in India is primarily forced by convenience and promptness. Indian banking industry has already witnessed two more revolutions in the improvement in the quality of services delivery as Internet banking and ATMs. Among these innovations mobile banking has given the more convenient to their customers than any other services. has really become multi beneficial. It has helped to maintain good relations with their customers. OBJECTIVES: 1. To study the concept and meaning of mobile banking 2. To study its types and working 3. To study the services offered by banks 4. To study advantages and disadvantages 5. To study the guidelines provided by RBI 6. To study the status and trends RESEARCH METHODOLOGY: Primary data: The primary data is obtained from Mr. S.N.Mohinte, the manager of Indian Overseas Bank. Secondary data: The secondary data is obtained from the books ,internet, web browsers, newspapers,etc. CHAPTER 1 INTRODUCTION After Internet Banking, Mobile Banking or M-Banking has become the buzz word in the industry. It is a fact that Internet Banking has given a boost and has shown a successful way to consider it as a good alternative procedure against physical branch banking. Now where ever we are, we can access our bank account and we can do lot more things like checking our account balance, transfer money to some other account, pay our utility bills online and so on, just by comfortably sitting at our home or office. But, the technical disadvantage of Internet Banking is, we have to have internet connectivity and a computer. Definitely it's not a big hindrance in US or Europe or in the other developed countries, but if one considers the developing economies, then it's a genuine problem and more specifically in thetierIIcities. And here Mobile Banking comes into the picture to address the basic limitation of Internet Banking. If we only consider Asian developing countries, the availability of mobile connectivity is really huge. Where one may not find out a landline telephone or an internet connection, but still in those remote places getting mobile connectivity is not a major issue today. So, Mobile Banking has given the traditional banking a newer look "Anywhere Banking". Now we do not need a PC or a laptop with internet connectivity, just we need our cell phone with us. Considering the Asian economy countries like China, India and Korea have seen the mobile boom in last one decade. A projected value of mobile connectivity in India shows that it will touch 180 Million subscribers by the end of 2008, where it was pegged at around 2 Million in the year 2000. In Korea, more than 70% of the entire population is carrying mobile devices. Mobile banking is one of the three major pillars (with ATMs and Internet Banking) of revolutionary improvement in the quality of service delivery of banks. Mobile banking is simply performing banking transactions such as balance checks, account transactions, payments with the help of mobile phone. It can also be understood as availing banking and financial services with the help of mobile telecommunication device. The scope of services offered in mobile banking may include getting account information, transferring funds, sending checkbook request managing deposits, taking quick check of transactions and so on. Mobile banking today is most often performed by SMS (Short Message Service) so that is also known as SMS banking. The welcome of this type of service is very much expected by youth. Indian youth has taken it as a fun of convenience. However mobile banking in India has been used by others also. The very feature of mobile banking „Anytime- Anywhere Banking‟ is making it very popular among all the categories. Using mobile phones is a very common practice. Commercial banks are exploring this opportunity to make their services more convenient for their customers. Growing number of mobile subscribers in the country is the most valuable support behind the success of mobile banking. MEANING : Mobile banking simply means performing banking transactions through mobile. Presently it is enjoying rapid growth. This has raised certain challenges such as security, reliability and consistency in services to meet customers‘ expectations. Instead of this the future of mobile banks looks bright due to the continuous increase in customers‘ awareness and effectiveness of banking and regulatory system. Mobile banking is a system that allows customers of a financial institution to conduct a number of financial transactions through a mobile device such as a mobile phone or personal digital assistant. Mobile banking differs from mobile payments, which involve the use of a mobile device to pay for goods or services either at the point of sale or remotely to the use of a debit or credit card to effect an EFTPOS (Electronic Fund Transfer at the Point Of Sale) payment. Mobile banking refers to the use of a smart phone or other cellular device to perform online banking tasks while away from your home computer, such as monitoring account balances, transferring funds between accounts, bill payment and locating an ATM. Mobile banking in lay man terms means the using of a mobile phone to offer banking services. Banks have introduced two different products in mobile banking. One is a personal/retail banking product and the other is a product to promote financial inclusion. As a personal banking product it is offered to every savings/current account holder and provides anytime anywhere banking. The mobile banking initiatives were started by foreign and private banks followed by public sector banks. The popularity and effectiveness of mobile banking mainly depends on the banking system in the country and their connection with regulatory and supporting system. There are lots of factors which support mobile banking in India. First of all being so much beneficial, banks are taking initiative and encouraging people to register and use mobile banking services. Customers are also adopting the same because they are also getting lots of benefits. Regulatory system of the country is also serious about the success of this concept. Mobile banking refer to provision and availment of banking and financial services with the help of mobile telecommunication devices. The scope of offered administer accounts and to access customised information. According to this model mobile banking can be said to consist of three inter-related concepts: Mobile accounting Mobile brokerage Mobile financial information services Most services in the categories designated accounting and brokerage are transaction- based. The non-transaction-based services of an informational nature are however essential for conducting transactions - for instance, balance inquiries might be needed before committing a money remittance.
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