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© COPYRIGHT 2018 2018 Honest © COPYRIGHT© Insights Data, Reliable 2018

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© COPYRIGHT 2018 BIHAR

Population : Population Area: Area: 94,163 km

10.41 2* Crs * Source * *

: Census 2011 Census 3

© COPYRIGHT 2018     To To The variables / ownershipconsumption Profiling RESEARCH OBJECTIVES Importance estimate readershipof secondaryobjectiveto is understand readers on demographicand key product of key newspaper sections along with reader Hindi Hindi dailies in in dailies

Bihar 1L+ towns satisfaction

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© COPYRIGHT 2018         The study was conducted acrosswas conductedstudy 13 The Selection of Household and Individual: Selection and of Household The RESEARCH DESIGN Patna/Arrah If If in a clusterhouseholdssubsequent The were selectedfollowing the‘Right Rule’ Hand Cluster head households were selected as per Electoral sampling. Age: determined walkdetermined path, that leaves nodiscretion totheinterviewer selection in household / Darbhanga more than one candidate were eligible, one individual was selected randomly by using Kish demographic coverageforstudy the was 12+Years | Gender | 12+Years Bettiah / / Chapra

Biharsharif : Male &Female | All : /Bhagalpur/Purnia towns NCCS

/

Katihar/Gaya/Nawada/

: Urban 1Lac+ towns Urban

Sasaram/

Muzaffarpur –

a pre

- Grid /

5

© COPYRIGHT 2018    RESEARCH METHODOLOGY Computer Aided Personal Interviews (CAPI) ComputerAided Personal structured of questionnaire the help using with interviews,face capturedto Feedback throughface was Permissible Interview length: within 30 The questionnaire was primarily questionnaire Sample Size:

close ended with with ended questionsfew open ended minutes

2085

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© COPYRIGHT 2018  © COPYRIGHT©      READERSHIP BEHAVIOR Preference Issue Time Profiling Readership 2018 Spent pick

-up

7

© COPYRIGHT 2018 Figures except bases in % AverageReadership(AIR) Issue Total Readership(TR) AVERAGE

Newspaper he/she read the previous day(yesterday) he/shereadNewspaper onemonth. last in the Prabhat Khabar Dainik Wtd Dainik Hindustan Unwtd

base (000's) n

ISSUE

Bhaskar

Jagran

base

READERSHIP

Bihar 909 453 911 998 2085 6625 AIR

Patna Figures in ‘000s 177 472 507 504 3301 AIR 953

Base : Base All 12+ individuals All 12+

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© COPYRIGHT 2018 Figures except bases in % READER’S PROFILE 16 20 12 Male Gender Age ( 30 Female 40 50+ YRS Wtd - - - - - 19 YRS 29 YRS 15 YRS 39 YRS 49 YRS

average age) base (000's) n (000's) base Unwtd

base

Hindustan 34.5 998 328 28 56 19 44 16 21 8 9

AIR % AIR Bhaskar Dainik 35.2 911 284 13 23 53 19 47 16 22 8

Jagran Dainik 34.4 (Age 909 275 10 23 58 24 42 14 21 8

) / Gender Hindustan 34.5 998 328 279 559 190 439 160 210 89 80

In

Bhaskar ‘000s Dainik 35.2 911 284 118 210 483 173 428 146 200 73

Jagran Dainik

34.4 909 275 209 527 218 382 127 191 73 91

Base : Base

All 12+ individuals All 12+

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© COPYRIGHT 2018 Figures except bases in % READER’S PROFILE NCCS A NCCS NCCS NCCS B NCCS NCCS C NCCS NCCS D NCCS NCCS E NCCS

Hindustan 40 28 15 14 3

Bhaskar AIR % AIR Dainik Dainik 37 35 18 10 1

Jagran Dainik 33 35 20 11 1 (NCCS)

Hindustan 399 279 150 140 30

In Bhaskar Dainik Dainik ‘000s 337 319 164 91 9

Jagran Dainik 300 318 182 100 9

Base : Base

All 12+ individuals All 12+

10 © COPYRIGHT 2018 QG8Do you intend to buy anythat durables you currently do not own in the next one year? QG7 Does Does your have household durables?(Yes/No)______following READER’S Digital Camera Conditioner Air Laptop TV / PC Internetataccess home Desktop Computer Cooler Air (EqualTV InchestoMorethan 32 or Washing Machine Refrigerator phone Mobile

-

Smart Phone

PROFILE -

Through

Owned 15 15 18 30 46 58 4 8 8 9

– Durables Ownership

Hindustan (n=998) (n=328) Intention

10 12 10 6 3 5 0 3 0 1

to Buy

Owned 25 50 61 12 17 11 11 9 4 6

Dainik

(n=911) (n=284) Bhaskar Intention

10 12 11 7 6 3 0 1 0 0

to Buy

Owned 29 47 53 12 20 12 15 9 4 7 Figures except bases in % except bases Figures

Dainik Jagran

(n=275) (n=909) Intention

Buy 11 11

8 7 4 4 2 2 1 0

to

Base : AIR Base

11 © COPYRIGHT 2018 QG8Do you intend to buy anythat durables you currently do not own in the next one year? QG7 Does Does your have household durables?(Yes/No)______following READER’S Car / VanCar / JeepSUV or Bikes/ Moped / Scooter

PROFILE

Owned 11 50 Hindustan (n=998) – Auto Ownership

Intention

2 3

to Buy to

Owned 58 7 Dainik (n=911)

Bhaskar Intention

3 4

to Buy to

Owned 46 9 Figures except bases in % except bases Figures Dainik Jagran (n=909) Intention

2 5

to Buy to

Base : AIR Base

12 © COPYRIGHT 2018 QG12.I outFMCG fewreadone byproducts one. Please will metell havethe1used these youin lastMonthproducts READER’S PROFILE Toilet Bathing/ Soap Soap Talcum Powder Shaving Cream Mouth WashMouth Skin CreamsSkin Deodorants Liquid Soap Colour Hair Body washBody Face Wash Shampoos Hair DyesHair Oil Hair Lotions Wtd Base000’s) (In Wtd Unwtd Base

Hindustan (n=998) (n=328) 12 21 19 23 20 34 31 30 26 50 63 89 96 7

–

FMCG Dainik (n=911) (n=284) 10 16 21 23 17 34 35 29 31 55 62 91 93

6 Bhaskar

Usage

Figures except bases in % except bases Figures Dainik

(n=909) (n=275) 10 18 25 27 18 13 27 39 22 26 43 62 91 94

Jagran

Base : AIR Base

13 © COPYRIGHT 2018 A4. A4. How youdid yourobtain last copy of ______? OF COPY SOURCE Subscription places/office/News Stand Wtd Neighbour Neighbour school / / atschool office Read at public Unwtd News Stand Base (In 000’s) n 000’s)(In Base - at home / athome at

Base n Base / Friend

Hindustan 4 5

(n=998) ( 11 n=328) 80 Dainik Bhaskar 2 5

(n=911) ( 10 n=284) 81 Dainik Jagran 4

7 (n=909) 10 ( n=275) Figures except bases in % except bases Figures 76

Base : AIR Base

14 © COPYRIGHT 2018 (READ OUT NAME OF PUBLICATIONCODEDNAME(READ OF OUT 0 A5. Can you pleasetell me much time issue of you did spend reading ______how on last TIME SPENT 10 min than Less Wtd Unwtd 10 21 31 Base (In 000’s) n 000’s)(In Base 46 min + - - - 20 30 45 Avg

- Base n Base 7 IN A1 OR 1/2/3/4/5QA2)? IN OR A1 IN 7 min min min

3 7 17 Hindustan

(n=998) 29 ( n=328)

45

Dainik Bhaskar Dainik 3 6 13

(n=911) ( n=284) 37

42

3 Jagran Dainik 9 10 Figures except bases in % except bases Figures

(n=909) ( 30 n=275)

48

Base : AIR Base

15 © COPYRIGHT 2018 (READ OUT NEWSPAPERS CODEDOUT(READ 0 C4. Please look at this card and tell me Where do you read ______PLACEREADING OF On the way theOn to college office/ While comingback from Other people’sHome Atoffice college/ - 7 IN A1OR 1/2/3/4/5 IN QA2) on Weekday? And, on weekend/holiday? on And, Weekday? 1/2/3/4/5 on QA2) IN A1OR 7 IN Wtd college Own Home Unwtd Base (In 000’s) n 000’s) (In Base / office Base n Base

1 1 1 2 3 4 Hindustan 12 Weekday 12

(n=998) (n=328)

80 83 Weekend Dainik Bhaskar Dainik 1 1 2 2 3 5 7 9

(n=911) (n=284) 83 85

Jagran Dainik Figures except bases in % except bases Figures

(n=909) (n=275) 1 1 2 3 3 4 11 12 79 81

Base : AIR Base

16 © COPYRIGHT 2018 Figures except bases in % in in B1. the past 1 month. Can you please tell me, to what extent are you satisfiedwith the newspaper? You said that you have read ------read have you that You said BRAND SATISFACTION (READ OUT NEWSPAPERS CODEDOUT(READ 0 Hindustan 1

53 44 1

4.4 Extremely Satisfied - 7 IN A1OR 1/2/3/4/5 IN QA2 OR CODED IN A9 / A10) A10) / A9 CODED IN 1/2/3/4/57 A1OR ORIN QA2 IN T2B 97

Dainik Bhaskar

Satisfied 64 33 1

4.3

Neutral T2B 97

Dissatisfied Dainik Jagran 65 32 2

4.3

T2B 97

Base : AIR Base

17 © COPYRIGHT 2018 Thank You