SAINT CLARET COLLEGE, ZIRO B. A. (MASS COMMUNICATION) SYLLABUS AS PER RGU SEMESTRAL SCHEME (Subjected to syllabus enrichment by SCCZ for Claretines) Semester III BMC 302: Media Management Total Marks: 100 (80- End Semester, and 20- Sessional) Objectives: Having studied this paper, a student will be able to- a. Explain with examples the concept, definition, fundamental qualities of news b. Understand the Desk Job in Journalistic Profession, editing and layout designing c. Understand reporting and writing skills, d. Explain the Production, Organizational Structures and Functions of various media houses Unit 0: Baseline Analysis- Course Objectives, characteristics, qualities, types, various headlines of news, interview skills, reporting skills, editing skills and functions and history of media organization and structures. Unit I: Management. a. Fayol’s Principles of Management b. Ownership patterns of media organizations c. FDI in Indian media.

Unit II: Organizations. a. Introduction to media houses: Times group, Hindustan times group, Pioneer group, Express group, Hindu Group, India Today group, Bhaskar group, Jagran group, Sahara group, Tribune group, Malayalam Manorama group, Enadu group, Aanand Bazar Patrika Group, Rajasthan Patrika group. Zee networks, Star India, NDTV group, Enadu Group, Sun Network, TV18 group. Unit III: Organizational Structure. a. Structure and functioning of radio and television channel b. Role of editorial, technical, marketing and HR sections c. Media Policies d. Media marketing techniques - Ad collection and corporate strategies, Space and time selling.

Unit IV: Public Media Organizations. a. Audit Bureau Of Circulation- Registrar of Newspaper for India- Press Commissions- PIB- Indian Newspaper Society- UNI- PTI- DAVP b. Chanda Committee Report- Verghese Report- Joshi Report. c. Films Division- NFDC- FTII-National Film Archives- Children's Film Society of India d. Prasar Bharati : All India Radio & Doordarshan e. Advertising Agencies Association of India- India Society of Advertisers- Society of Advertising Practitioners. f. National Readership Surveys and Television Rating Points.

Unit 100: Advanced Skills- Visit to Press, Media Tour, Journal/magazine, article, discussion, assignment, seminar, debate and presentation.

SCCZ_UG_Mass Communication_Syllabi_(RGUsyllabi-enriched)

Recommended Readings:

Peaucelle, G. (2015). Henri Fayol, the Manager. New York: Routledge. Sahay. (2011). A Text book of Media Management. New Delhi: Wisdom Press. Agarwal, Tailor. (2009). Communication Management and Skills. Jaipur: Prateeksha Publication. Sethi, S. (2013). FDI and Economic Growth in India. Jaipur:Rawat Publications. Singh, S. (2006). Broadcasting Education. New Delhi: Discovery Publishing House. Research and Reference Division, (2004). Mass Media in India 1992. New Delhi: Publications Division Ministry of Information and Broadcasting.

SCCZ_UG_Mass Communication_Syllabi_(RGUsyllabi-enriched)