Annexure-C, for the Year 2018-19.Xlsx
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Newspaper Wise.Xlsx
PRINT MEDIA COMMITMENT REPORT FOR DISPLAY ADVT. DURING 2013-2014 CODE NEWSPAPER NAME LANGUAGE PERIODICITY COMMITMENT(%)COMMITMENTCITY STATE 310672 ARTHIK LIPI BENGALI DAILY(M) 209143 0.005310639 PORT BLAIR ANDAMAN AND NICOBAR 100771 THE ANDAMAN EXPRESS ENGLISH DAILY(M) 775695 0.019696744 PORT BLAIR ANDAMAN AND NICOBAR 101067 THE ECHO OF INDIA ENGLISH DAILY(M) 1618569 0.041099322 PORT BLAIR ANDAMAN AND NICOBAR 100820 DECCAN CHRONICLE ENGLISH DAILY(M) 482558 0.012253297 ANANTHAPUR ANDHRA PRADESH 410198 ANDHRA BHOOMI TELUGU DAILY(M) 534260 0.013566134 ANANTHAPUR ANDHRA PRADESH 410202 ANDHRA JYOTHI TELUGU DAILY(M) 776771 0.019724066 ANANTHAPUR ANDHRA PRADESH 410345 ANDHRA PRABHA TELUGU DAILY(M) 201424 0.005114635 ANANTHAPUR ANDHRA PRADESH 410522 RAYALASEEMA SAMAYAM TELUGU DAILY(M) 6550 0.00016632 ANANTHAPUR ANDHRA PRADESH 410370 SAKSHI TELUGU DAILY(M) 1417145 0.035984687 ANANTHAPUR ANDHRA PRADESH 410171 TEL.J.D.PATRIKA VAARTHA TELUGU DAILY(M) 546688 0.01388171 ANANTHAPUR ANDHRA PRADESH 410400 TELUGU WAARAM TELUGU DAILY(M) 154046 0.003911595 ANANTHAPUR ANDHRA PRADESH 410495 VINIYOGA DHARSINI TELUGU MONTHLY 18771 0.00047664 ANANTHAPUR ANDHRA PRADESH 410398 ANDHRA DAIRY TELUGU DAILY(E) 69244 0.00175827 ELURU ANDHRA PRADESH 410449 NETAJI TELUGU DAILY(E) 153965 0.003909538 ELURU ANDHRA PRADESH 410012 ELURU TIMES TELUGU DAILY(M) 65899 0.001673333 ELURU ANDHRA PRADESH 410117 GOPI KRISHNA TELUGU DAILY(M) 172484 0.00437978 ELURU ANDHRA PRADESH 410009 RATNA GARBHA TELUGU DAILY(M) 67128 0.00170454 ELURU ANDHRA PRADESH 410114 STATE TIMES TELUGU DAILY(M) -
Annualrepeng II.Pdf
ANNUAL REPORT – 2007-2008 For about six decades the Directorate of Advertising and on key national sectors. Visual Publicity (DAVP) has been the primary multi-media advertising agency for the Govt. of India. It caters to the Important Activities communication needs of almost all Central ministries/ During the year, the important activities of DAVP departments and autonomous bodies and provides them included:- a single window cost effective service. It informs and educates the people, both rural and urban, about the (i) Announcement of New Advertisement Policy for nd Government’s policies and programmes and motivates print media effective from 2 October, 2007. them to participate in development activities, through the (ii) Designing and running a unique mobile train medium of advertising in press, electronic media, exhibition called ‘Azadi Express’, displaying 150 exhibitions and outdoor publicity tools. years of India’s history – from the first war of Independence in 1857 to present. DAVP reaches out to the people through different means of communication such as press advertisements, print (iii) Multi-media publicity campaign on Bharat Nirman. material, audio-visual programmes, outdoor publicity and (iv) A special table calendar to pay tribute to the exhibitions. Some of the major thrust areas of DAVP’s freedom fighters on the occasion of 150 years of advertising and publicity are national integration and India’s first war of Independence. communal harmony, rural development programmes, (v) Multimedia publicity campaign on Minority Rights health and family welfare, AIDS awareness, empowerment & special programme on Minority Development. of women, upliftment of girl child, consumer awareness, literacy, employment generation, income tax, defence, DAVP continued to digitalize its operations. -
Visit of Prime Minister Dr. Manmohan Singh To
VISIT OF PRIME MINISTER DR. MANMOHAN SINGH TO GERMANY FOR G- 8 SUMMIT 2007 S.No Name Organisation Designation SHAMBHU NATH SENIOR 1 ALL INDIA RADIO CHOUDHARY CORRESPONDENT 2 KRISHNA RAO APPARASU ANDHRA JYOTHI CHIEF OF BUREAU 3 NASEEM MOHAMMAD ALL INDIA RADIO CORRESPONDENT 4 AJAY KUMAR SHARMA ANI TV SENIOR CAMERAMAN SPECIAL 5 NAVEEN KAPOOR ANI TV CORRESPONDENT 6 SAMRIDDHA DUTTA BARTAMAN JOURNALIST FILMS DIVISION,GOVT. OF 7 SANTOSH KUMAR PRUSTY RECORDIST INDIA, MIN. OF I & B 8 MRITYUNJOY KUMAR JHA IBN7 EXECUTIVE EDITOR 9 ABHILASH KHANDEKAR DAINIK BHASKAR EDITOR 10 BISWAJIT BHATTACHARYA DOORDARSHAN NEWS NEWS EDITOR 11 BHUVNESH KUMAR- DOORDARSHAN NEWS CAMERAMAN FILMS DIVISION, MINISTRY OF 12 RAJENDRAN PONNUSAMY CHIEF CAMERAMAN I&B 13 ARVIND PADMANABHAN INDO-ASIAN NEWS SERVICE DEPUTY EDITOR 14 NARAYANAN MADHAVAN HINDUSTAN TIMES ASSOCIATE EDITOR 15 ASIF S M JADEEDINDINON EDITOR 16 RAJ CHENGAPPA INDIA TODAY MANAGING EDITOR 17 PRANAB DHAL SAMANTA THE INDIAN EXPRESS CHIEF OF BUREAU 18 KALYANI SHANKAR IPA CONSULTING EDITOR JOSHUA PALAMOOTTIL 19 MALAYALA MANORAMA NEWS EDITOR JOHN SENIOR SPECIAL 20 NIDHI RAZDAN NDTV CORRESPONDENT 21 MUKUNDAN ASOKAN PHOTO DIVISION PHOTO OFFICER 22 VENKY MOHAN NARAYAN PTI COORDINATING EDITOR 23 ATUL YADAV PTI PHOTO-JOURNALIST 24 VENUGOPAL KASTURI THE HINDU JOINT EDITOR 25 JYOTI MALHOTRA THE TELEGRAPH DIPLOMATIC EDITOR 26 DIWAKAR ASTHANA TIMES OF INDIA CHIEF OF BUREAU SPECIAL 27 SEDHURAMAN RAMANAN UNITED NEWS OF INDIA CORRESPONDENT 28 SOPAN JOSHI DOWN TO EARTH DEPUTY EDITOR TERIZANDUR 29 RAMACHANDRAN THE TRIBUNE GROUP CHIEF OF BUREAU RAJAGOPALAN 30 UTTAM MARUTI KAMBLE SAKAL EDITOR BHARANI DHARAN 31 RAJ TV CHIEF OF BUREAU MAHESWARI ARUMUGAM 32 DEEN BANDHU CHAUDHARY DAINIK NAVAJYOTI CHIEF EDITOR 33 SUMEET MAHESHWARI CENTRAL CHRONICLE EDITOR 34 SHEELA KANTI BHATT INDIA ABROAD,REDIFF.COM MANAGING EDITOR 35 TESTING TESTINGTESTING TESTING TESTING . -
Compendium.Pdf
Press council cover job no 2032 date : 29-11-13 PRESS COUNCIL OF INDIA Compendium of Adjudications (April 1, 2012- March 31, 2013) New Delhi Printed at : Chandu Press, D-97, Shakarpur, Delhi-110 092 Contents Preface Index of Adjudications of the Council for -- 1 the Period April 1, 2012 – March 31, 2013 Adjudications of the Council -- 16 PREFACE The Press Council of India is required under the statute not only to promote the standards of the press but also to protect it from any onslaught or threats to its freedom. Such threats normally emanate from the authorities of the governments. The Press Council of India enjoys adjudicatory jurisdiction over any decision/action of the government that may be, or may even perceived to be, an attempt to control the freedom of journalists. In its adjudicatory function it also considers the complaints made by public or governmental authorities against the Press for violating the ethics in journalism. I am happy to state that I have, in keeping with the mandate of the Press Council attempted to inculcate the ethos of ethics (rather than punishment) by attempting settlement between the parties or allowing the respondents to make amends for their lapses. This, I feel, is how the Council should function as mediation is, in my opinion, the democratic approach. Adjudications rendered by the Council, including those in which principles of far reaching importance to guide the conduct of the press and the authorities were laid down, during the period under review have been comprehensively covered in this Compendium which I hope and trust the readers will find useful and informative as the earlier ones. -
Volume III Issue II Dec2016
MZU Journal of Literature and Cultural Studies MZU JOURNAL OF LITERATURE AND CULTURAL STUDIES An Annual Refereed Journal Volume III Issue 2 ISSN:2348-1188 Editor-in-Chief : Prof. Margaret L. Pachuau Editor : Dr. K.C. Lalthlamuani Editorial Board: Prof. Margaret Ch.Zama Prof. Sarangadhar Baral Dr. Lalrindiki T. Fanai Dr. Cherrie L. Chhangte Dr. Kristina Z. Zama Dr. Th. Dhanajit Singh Advisory Board: Prof.Jharna Sanyal,University of Calcutta Prof.Ranjit Devgoswami,Gauhati University Prof.Desmond Kharmawphlang,NEHU Shillong Prof.B.K.Danta,Tezpur University Prof.R.Thangvunga,Mizoram University Prof.R.L.Thanmawia, Mizoram University Published by the Department of English, Mizoram University. 1 MZU Journal of Literature and Cultural Studies 2 MZU Journal of Literature and Cultural Studies EDITORIAL It is with great pleasure that I write the editorial of this issue of MZU Journal of Literature and Culture Studies. Initially beginning with an annual publication, a new era unfolds with regards to the procedures and regulations incorporated in the present publication. The second volume to be published this year and within a short period of time, I am fortunate with the overwhelming response in the form of articles received. This issue covers various aspects of the political, social and cultural scenario of the North-East as well as various academic paradigms from across the country and abroad. Starting with The silenced Voices from the Northeast of India which shows women as the worst sufferers in any form of violence, female characters seeking survival are also depicted in Morrison’s, Deshpande’s and Arundhati Roy’s fictions. -
Senior Reporter, Dainik Bhaskar, Hisar, Haryana M
PRINT MEDIA (MMC- 103) CONTENT No. Lesson Writer Vetter Page No. 01 Newspapers- Sh. Sunny Thomas Sh. M. R. Patra 13 An Introduction 02 Introduction to News Sh. Sunny Thomas Sh. M. R. Patra 19 03 Types of Reporting Sh. Sunny Thomas Sh. M. R. Patra 33 04 Responsibilities of Sh. Sunny Thomas Sh. M. R. Patra 11 Reportorial & Editorial Staff 05 Editorials, Features, & Sh. M. R. Patra Sh. P. K. Jena 18 Articles 06 Editing- Sh. M. R. Patra Prof. Manoj Dayal 12 An Introduction 07 Editing Practices Sh. M. R. Patra Prof. Manoj Dayal 18 About Writers and Vetters: Sh. Sunny Thomas Eminent Media Person & Academician, New Delhi Sh. M. R. Patra Lecturer, Department of Communication Management & Technology, Guru Jambheshwar University of Science & Technology, Hisar, Haryana – 125 001 Prof. Manoj Dayal Dean, Faculty of Media Studies, Guru Jambheshwar University of Science & Technology, Hisar, Haryana – 125 001 Sh. P. K. Jena Lecturer, Department of Communication Management & Technology, Guru Jambheshwar University of Science & Technology, Hisar, Haryana – 125 001 Converted in to SIM format by: Sh. Kumar Mukesh Senior Reporter, Dainik Bhaskar, Hisar, Haryana M. A. Mass Communication (1st year) / PGDMC MASS COMMUNICATION MMC 103 / PGDMC 103 Lesson: 1 NEWSPAPERS- AN INTRODUCTION Writer: Sunny Thomas Eminent Journalist and Academician, New Delhi. Vetter: Sh. Mihir Ranjan Patra Lecturer, Department of C M & T, GJUST, Hisar, Haryana. Converted in to SIM format by: Sh. Kumar Mukesh Senior Reporter, Dainik Bhaskar, Hisar, Haryana. LESSON STRUCTURE: This lesson shall provide an introduction to newspapers. We shall start with the general features of newspapers. Then we shall discuss about the various aspects of newspapers. -
Job and Salary Satisfaction of Journalists in Telugu Press: a Survey Analysis in Andhra Pradesh
International Journal of Research in Social Sciences Vol. 8 Issue 10, October 2018, ISSN: 2249-2496 Impact Factor: 7.081 Journal Homepage: http://www.ijmra.us, Email: [email protected] Double-Blind Peer Reviewed Refereed Open Access International Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell‟s Directories of Publishing Opportunities, U.S.A Job and Salary Satisfaction of Journalists in Telugu Press: A Survey Analysis in Andhra Pradesh Dr. J.Madhu Babu* J.Manjunath** ABSTRACT This study explores how to job and salary satisfaction of Journalists inTelugu Press inAndhra Pradesh.For this study, a survey was conducted on 100 journalists working at 9 general daily Newspapers in Krishna District (Rural) of Andhra Pradesh, India. The research results showed that, demographic profile of journalists,Qualification in Journalism, working position in the present organization, Job and salary satisfaction.Majority of journalists feel unsatisfied with their salaries, and they have no appointment orders. They were said their work was temporarily basis. Finally concluded that the attitude of managements did not interest to pay salaries to Journalists. Key words: Telugu Press, Journalists, Satisfaction, salary, Job. Introduction At the beginning of the journalistic career the rather tough and adverse conditions i.e. low payments, unpaid extra working hours, acting as assistant to the Chief Reporter or Staff reporter by serving personal works, and not working as a real reporter. It‟s may give rise to professional dissatisfaction and lead journalists to change their jobs and sometimes, even their careers‟. -
NEWS PAPERS - UPDATED on 02-03-2019 Publishing Davp Empanelled Circulation SL
Information & Public Relations Department EMPANELLED NEWS PAPERS - UPDATED ON 02-03-2019 Publishing Davp Empanelled Circulation SL. NO News Paper Circulation Edition Place Valid Upto Language Rate by I&PRD Certificate 1 Aaj Jamsedpur Hindi 10288 12.47 Inside Jharkhand Yes 01.01.19 to 31.12.19 CA 2 Aaj Patna Hindi 135794 64.36 Outside Jharkhand Yes 01.01.19 to 31.12.19 ABC 3 Aaj Ranchi Hindi 57402 30.80 Inside Jharkhand Yes 01.01.19 to 31.12.19 ABC 4 Amar Ujala Allahabad Hindi 158005 74.89 Outside Jharkhand Yes 01.01.19 to 31.12.19 ABC 5 Amar Ujala Agra Hindi 235127 111.44 Outside Jharkhand Yes 09-03-2019 ABC 6 Amar Ujala Delhi Hindi 199379 94.50 Outside Jharkhand Yes 09-03-2019 ABC 7 Amar Ujala Dehradun Hindi 161574 76.58 Outside Jharkhand Yes 09-03-2019 ABC 8 Amar Ujala Meerut Hindi 236856 112.26 Outside Jharkhand Yes 09-03-2019 ABC 9 Amar Ujala Varanasi Hindi 278266 131.89 Outside Jharkhand Yes 09-03-2019 ABC 10 Asian Age Kolkata English 42633 25.85 Outside Jharkhand Yes 01.01.19 to 31.12.19 CA 11 Avenue Mail Jamsedpur English 16161 16.87 Inside Jharkhand Yes 01.01.19 to 31.12.19 CA 12 Awami News Ranchi Urdu 96220 47.40 Inside Jharkhand Yes 01.01.19 to 31.12.19 RNI 13 Awaz Dhanbad Hindi 74057 35.55 Inside Jharkhand Yes 01.01.19 to 31.12.19 RNI 14 Anadabazar Patrika Kolkata Bengali 852210 403.93 Outside Jharkhand Yes 01.01.19 to 31.12.19 ABC 15 Azad Sipahi Jharkhand Hindi 92076 47.40 Inside Jharkhand Yes 31-07-2020 RNI 16 Akhbar E Mashriq Ranchi Urdu 15344 16.87 Inside Jharkhand Yes 31-07-2020 CA 17 Bihar Observer Dhanbad Hindi 39575 -
List of 253 Journalists Who Lost Their Lives Due to COVID-19. (Updated Until May 19, 2021)
List of 253 Journalists who lost their lives due to COVID-19. (Updated until May 19, 2021) Andhra Pradesh 1 Mr Srinivasa Rao Prajashakti Daily 2 Mr Surya Prakash Vikas Parvada 3 Mr M Parthasarathy CVR News Channel 4 Mr Narayanam Seshacharyulu Eenadu 5 Mr Chandrashekar Naidu NTV 6 Mr Ravindranath N Sandadi 7 Mr Gopi Yadav Tv9 Telugu 8 Mr P Tataiah -NA- 9 Mr Bhanu Prakash Rath Doordarshan 10 Mr Sumit Onka The Pioneer 11 Mr Gopi Sakshi Assam 12 Mr Golap Saikia All India Radio 13 Mr Jadu Chutia Moranhat Press club president 14 Mr Horen Borgohain Senior Journalist 15 Mr Shivacharan Kalita Senior Journalist 16 Mr Dhaneshwar Rabha Rural Reporter 17 Mr Ashim Dutta -NA- 18 Mr Aiyushman Dutta Freelance Bihar 19 Mr Krishna Mohan Sharma Times of India 20 Mr Ram Prakash Gupta Danik Jagran 21 Mr Arun Kumar Verma Prasar Bharti Chandigarh 22 Mr Davinder Pal Singh PTC News Chhattisgarh 23 Mr Pradeep Arya Journalist and Cartoonist 24 Mr Ganesh Tiwari Senior Journalist Delhi 25 Mr Kapil Datta Hindustan Times 26 Mr Yogesh Kumar Doordarshan 27 Mr Radhakrishna Muralidhar The Wire 28 Mr Ashish Yechury News Laundry 29 Mr Chanchal Pal Chauhan Times of India 30 Mr Manglesh Dabral Freelance 31 Mr Rajiv Katara Kadambini Magazine 32 Mr Vikas Sharma Republic Bharat 33 Mr Chandan Jaiswal Navodaya Times 34 Umashankar Sonthalia Fame India 35 Jarnail Singh Former Journalist 36 Sunil Jain Financial Express Page 1 of 6 Rate The Debate, Institute of Perception Studies H-10, Jangpura Extension, New Delhi – 110014 | www.ipsdelhi.org.in | [email protected] 37 Sudesh Vasudev -
Deccan Chronicle Holdings Limited Andhra Bhoomi Daily (Telugu) All A
Deccan Chronicle Holdings Limited Andhra Bhoomi Daily (Telugu) All A. P. Editions 1,945.00 2,365.00 3,480.00 2,290.00 4,220.00 36, S.D. Road, Secunderabad - 500 003. Ph: 27803930 Fax: 27805207 Individual editions 700.00 1,400.00 1,890.00 1,720.00 2,290.00 Deccan Chronicle Financial Chronicle Printed from Hyderabad, Chennai, Bangalore, Coimbatore, Kochi, Printed from Mumbai, Delhi, Chennai GUARANTEED PAGE & POSITION PREMIUM Trivandrum, Kozikhode, Vijayawada, Visakhapatnam, Rajahmundry, Bangalore & Hyderabad PAGE 3 30% EXTRA ON RESPECTIVE RATES Ananthapur, Karimnagar & Nellore PAGE 5 25% EXTRA ON RESPECTIVE RATES The Asian Age Andhra Bhoomi PAGE 3 TOP OF COLUMN 30% + 25% EXTRA ON RESPECTIVE RATES Printed from New Delhi, Mumbai, Kolkata & London Printed from Hyderabad,Vijayawada,Visakhapatnam, ANY SPECIFIED PAGE 25% EXTRA ON RESPECTIVE RATES Rajahmundry, Ananthapur, Karimnagar & Nellore ANY SPECIFIED PAGE & POSITION 40% EXTRA ON RESPECTIVE RATES (OTHERTHAN PAGE 3 & 5) Revised Advertisement Rates Effective from 4th August , 2014 (Rates per sq cms) GUARANTEED SOLUS ON FRONT PAGE 25% EXTRA ON 16CM X 25 CM Inside Inside Front Back Navigator (MIN. 16CM X 25 CM) B&W Colour Page (Clr) Page (Clr) CANCELLATION / POSTPONEMENT CHARGES Display / Tender / Political / Financial / Notice Rs. Rs. Rs. Rs. Rs. DECCAN CHRONICLE Time of cancellation / Postponement Premium Non Premium DC Group- DC+FC+AB+TAA- All Editions 9,940.00 12,420.00 24,840.00 16,490.00 29,800.00 position position DC + TAA All editions 7,450.00 9,360.00 18,720.00 13,670.00 25,670.00 72 hours in advance of printing time 20% - DC+AB All Editions 7,700.00 9,275.00 18,550.00 12,250.00 22,600.00 48 hours in advance of printing time 35% 10% DC + FC- Bangalore+Chennai+ Hyderabad 5,300.00 6,625.00 13,250.00 9,360.00 10,760.00 24 hours in advance of printing time 50% 20% DC All Editions 5,880.00 7,285.00 14,570.00 10,240.00 18,870.00 DC Blr + Chn+ Hyd. -
July 28, 2003 [For Information of Members Only] Not to Be Reproduced Or Publicised to ALL MEMBERS NOTIFICATION NO. 721 PART
July 28, 2003 [For information of members only] Not to be reproduced or publicised To ALL MEMBERS NOTIFICATION NO. 721 PART - I (a) CIRCULATION FIGURES - JULY/DECEMBER 2002 Circulation figures in respect of following two publications were certified after the release of Serial Volume No. 108 (July/December 2002) are notified hereunder, for information. Sr. Member- Previous PUBLICATION Average Average Increase Free No. ship No. Audit Net Paid Trade or Copies Period Circulation Terms Decrease Jan-Jun Jul-Dec Over Past 2002 2002 Period% DAILIES ENGLISH 1. 23-C Deemed The New Indian Express, 222,080 27.9 - 2,647 Not Bangalore edn. & also Received printed at Mangalore, Belgaum, Bhubaneswar, Chennai, Coimbatore, Hyderabad, Kochi, Kozhikode, Madurai, Shimoga, Thiruvananthapuram Vijayawadab &Vishakapatnam edns WEEKLIES ENGLISH 2. 1597 Deemed The New Sunday Express, 258,522 26.2 - 2,672 Not Hyderabad, Vijayawada, Received Visakhapatnam, Coimbatore, Belgaum, Shimoga, Kochi, Kozhikode, Trivandrum, Bhubaneswar, Chennai, Madurai & Bangalore edn. & also printed at Mangalore (b) SURPRISE-RECHECK AUDIT - JULY/DECEMBER 2002 In case of `Cricket Bharati' & `Madhur Kathayen' (Hindi Monthlies), New Delhi, Bureau Auditors had expressed inability to certify circulation figures for the period of Surprise-Recheck Audit i.e. July/December 2002. These were accordingly treated as `Not Accepted' and filed. PART - II PROGRESS OF MEMBERSHIP A) NEW MEMBERS I - PUBLISHERS Mangalam Publications (I) Pvt. in respect "MANGALAM" (Malayalam Ltd., Kottayam of Daily), Kottayam II - ADVERTISING AGENCIES 1) Cornerstone Communications Pvt. Ltd., Mumbai 2) Ind Advertising, Mumbai B) CESSATION UNDER ARTICLE 44(B) (for non-payment of membership fee) I - ADVERTISER TTK Prestige Limited, Bangalore II - ADVERTISING AGENCY Akshar Advtg. -
Indian Readership Survey 2019 Q4
INDIAN READERSHIP SURVEY 2019 Q4 DATE : 08th May 2020 INDIA’S GROWTH STORY HEADLINES Better NCCS profile and growth in electrification across country. More gas stoves and toilets - indicating better living standards in rural Education parameters improving - lowering of illiteracy and more graduates+ in the country Consumers are better equipped, more connected and more informed A rapidly evolving media landscape with multi-media adoption seen across consumer strata Internet continues its surge. More number of internet users (Last 1 month) in rural now then urban HEADLINES Radio listenership is growing. TV viewing too showing growth even on a very big base Newspaper readership however, is on a slow decline and is a trend seen across Hindi, English and Regional languages KEY SNAPSHOT NCCS ABC IS GROWING - SHARPEST GROWTH IN NCCS A OVER THE LAST 2 YEARS ‘14 ‘17 ‘19 21% NCCS ABC 47% 59% 69% NCCS DE 53% 41% 31% 24% 28% Figs. in % ELECTRIFICATION HAS IMPROVED OVER THE YEARS - UP 4% IN THE LAST 2 YEARS All India All India All India 84% 93% 97% 2014 2017 2019 <90% 90%-94% 95%-99% >99.5% Figs. in % PREMIUM DURABLE & ASSET OWNERSHIP IS INCREASING % of household All India Urban Rural having Durables 2014 2017 2019 2017 2019 2017 2019 Air 2 4 5 9 12 1 1 Conditioner Refrigerator 22 29 34 52 57 17 22 Washing 9 12 14 25 30 4 6 Machine Two Wheeler 24 35 43 46 52 29 39 Four Wheeler 5 5 6 10 10 2 3 Figs. in % ...AND SO IS THE GROWTH IN RURAL % of household Rural having 2017 2019 Tractor 3.1 3.8 Generator 0.6 0.7 Pump set 8.4 9.8 Tubewell 8.4 11.9 Gas Stove 54.8 77.2 Electricity 90.3 96.3 Connection Presence of Toilet 47.5 61.1 Figs.