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The Right Strategy for Your Media Plan. with Germany's PRICE LIST NO. 61 – VALID FROM 01.01.2020 THE RIGHT STRATEGY FOR YOUR MEDIA PLAN. WITH GERMANY’S LARGEST SUNDAY NEWSPAPER. 1 The BILD group 8 Specials 15 Axel Springer Brand Studios 2 Magazine profile 9 Motoring in BILD am SONNTAG 16 BILD am SONNTAG goes Facebook 3 Publisher's data 10 Sport in BILD am SONNTAG 17 BILD Digital 4 That's how BILD am SONNTAG rolls 11 Cross-media brand strategies 18 BILD Social Media 5 Dates 12 Partial booking – formats and prices 19 Technical information 6 Advertising formats and prices 13 BILD am SONNTAG Deutschland Gesamt 20 Contact person on site 7 Special placements 14 Inserts Around the clock, 7 days a week. 1. THE BILD GROUP Early in the At While out At work During In the evening / morning breakfast and about breaks at home Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 2 The BILD Group brands have a total reach of more than 46 million per month, meaning over 66 % of the German population engages with our media every month¹! 46.76 million1 1 Cross-media net reach from: BILD (brand per month), AUTO BILD (brand per month), SPORT BILD (brand per month) and COMPUTER BILD umbrella brand (brand per month); Source: b4p 2019 I; German-speaking population aged 14 and older (potential: 70.60 million). Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 3 BILD am SONNTAG embraces Germany on Sundays 2. MAGAZINE PROFILE The editorial staff enthuse the 7.17 million readers2 of BILD am SONNTAG every Sunday with relevant, diverse, and real-life topics. Topics that Germany has been talking about during the week and that make BILD am SONNTAG Germany’s1 most quoted Sunday newspaper. It is not without reason that BILD am SONNTAG has already won several awards. After all, no other print publication guarantees this type of serious up-to-date journalism on the one hand as well as categorisation and orientation on the other. Readers feel understood with the clever mix of topics related to politics and entertain- ment. The exciting stories reflect real life –honest, open-minded and direct. The removable sports section, which is producing the centrepiece of the paper located in the middle, moves readers not only with the results of sport matches, but also with its emotional interviews and reports. The editorial staff’s passion is producing outstanding journalism, which is why Germany’s readers spend their valuable time to reading Germany’s largest Sunday paper2. Source: 1 Media Tenor Quotes Ranking (Jan-Sep. 2019); 2 ma 2019 Pressemedien II Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 4 3. PUBLISHER'S DATA Publisher and regional marketer National marketer General legal notice The claims for warranty specified in the general terms and conditions of the publisher assume compliance with the technical requirements and Media Impact GmbH & Co. KG BILD am SONNTAG standards of this price list. This also applies to a Axel-Springer-Straße 65 Address data delivery without proof. Axel Springer SE 10888 Berlin BILD am SONNTAG – Anzeigen Ad bookings online Bank details Axel-Springer-Straße 65 Ad bookings can also be made via Deutsche Bank AG, Berlin 10888 Berlin the online booking system (OBS): IBAN DE73 1007 0000 0083 4747 00 www.obs-portal.de Place of publication BIC DEUTDEBB Berlin Current information and services General terms and conditions Our full general terms and conditions for magazines Publication frequency www.pz-online.de Sundays www.b4p.de and digital media can be found at: www.mediaim- pact.de/de/agb Magazine format www.mediaimpact.de Nordisch format www.die-zeitungen.de Terms of payment Copy price BILD am SONNTAG ad management contact Payment due immediately after invoice date net € 2.30 Telefon: +49 (0) 30 2591 - 76828 cash. 1 % discount on SEPA mandates, provided Distribution area E-Mail: [email protected] older invoices are not overdue and a discount Federal Republic of Germany Placement service contact deduction has not been expressly excluded. When ZIS number Telefon: +49 (0) 30 2591 - 76769 a new business relationship is established, the pub- 102364 +49 (0) 30 2591 - 72467 lisher reserves the right to demand prepayment by Print materials contact the ad booking deadline. In case of late payment Telefon: +49 (0) 30 2591 - 73381 or deferral, interest will be charged at the statutory +49 (0) 30 2591 - 76970 rate. Integrated ad management contact [email protected] Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 5 Studies and market research 4. THAT'S HOW BILD AM SONNTAG ROLLS How brands can profit Those who read us are From heart palpitations Sunday: Sunday. Relaxed. from media images. never far from buying. to purchasing impulse? The decisive day. Decisive. The Image Boost Study The big Purchasing The big Emotions Study New insights from the The Sunday Analysis 2019. Impulse Study 2018. 2017. Sunday Analysis 2016. 2015. We have evidence to With the new Purchasing This comprehensive Sunday mornings belong Sunday is advertising and prove that brands can Impulse Study of the BILD experimental study to the Sunday newspaper. decision profit from media images. brands, we now have for of the species examines It gets all the attention making day. Among BILD the first time a social emotions that are and sets the topics of the am SONNTAG readers You can find more science causal model that conveyed differently day. there is a high level of information in the correlates various factors depending on the medium advertising tolerance. Image-Boost-Study from of purchasing probability. and that have a different BILD am SONNTAG And print-media influence on the openness about just what this could Advertising in BILD* has advertising is the biggest to advertising. look like and how you can the highest purchasing decision-making source. also revive the power of probability. The result is surprising: your brand! BILD am SONNTAG has the edge on type comparisons! Sources: Sunday analysis 2015, Sunday analysis 2016, Emotions Study 2017, Purchasing Impulse Study 2018 (News Impact 2, 2018), Image Boost Study 2018/2019. *BILD = BILD brand (BILD newspaper, BILD am SONNTAG and BILD Digital). Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 6 5. DATES 1st half year 2020 2nd half year 2020 Classic ads, advertising and print booking dead- Classic ads, advertising and print booking dead- Date of lines, Right of withdrawal (always 12 o’clock), Date of lines, Right of withdrawal (always 12 o’clock), Issue no. Week Issue no. Week publication all colour schemes publication all colour schemes Full booking and partial booking Full booking and partial booking 1 1 05.01.20 27.12.19 27 27 05.07.20 26.06.20 2 2 12.01.20 03.01.20 28 28 12.07.20 03.07.20 3 3 19.01.20 10.01.20 29 29 19.07.20 10.07.20 4 4 26.01.20 17.01.20 30 30 26.07.20 17.07.20 5 5 02.02.20 24.01.20 31 31 02.08.20 24.07.20 6 6 09.02.20 31.01.20 32 32 09.08.20 31.07.20 7 7 16.02.20 07.02.20 33 33 16.08.20 07.08.20 8 8 23.02.20 14.02.20 34 34 23.08.20 14.08.20 9 9 01.03.20 21.02.20 35 35 30.08.20 21.08.20 10 10 08.03.20 28.02.20 36 36 06.09.20 28.08.20 11 11 15.03.20 06.03.20 37 37 13.09.20 04.09.20 12 12 22.03.20 13.03.20 38 38 20.09.20 11.09.20 13 13 29.03.20 20.03.20 39 39 27.09.20 18.09.20 14 14 05.04.20 27.03.20 40 40 04.10.20 25.09.20 15 15 12.04.20 03.04.20 41 41 11.10.20 02.10.20 16 16 19.04.20 09.04.20 42 42 18.10.20 09.10.20 17 17 26.04.20 17.04.20 43 43 25.10.20 16.10.20 18 01.05.20 17.04.20 44 44 01.11.20 23.10.20 18 18 03.05.20 24.04.20 45 45 08.11.20 30.10.20 19 19 10.05.20 30.04.20 46 46 15.11.20 06.11.20 20 20 17.05.20 08.05.20 47 47 22.11.20 13.11.20 21 21 24.05.20 15.05.20 48 48 29.11.20 20.11.20 22 22 31.05.20 22.05.20 49 49 06.12.20 27.11.20 23 23 07.06.20 29.05.20 50 50 13.12.20 04.12.20 24 24 14.06.20 05.06.20 51 51 20.12.20 11.12.20 25 25 21.06.20 12.06.20 52 52 27.12.20 18.12.20 26 26 28.06.20 19.06.20 Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 7 6. AD FORMATS AND PRICES Formats Width in mm Height in mm One to four colours 2/1 532 369 196,000.00 1/1 257 369 98,000.00 3/4 3-column 191 369 80,500.00 4-column 257 276 2/3 Portrait 168 369 78,300.00 4-column 257 246 9/16 191 276 75,500.00 1/2 2-column 126 369 67,800.00 4-column 257 183 3/8 2-column 126 276 52,800.00 1/3 Portrait 84 369 50,700.00 4-column 257 123 1/4 1-column 60 369 2-column 126 183 37,400.00 4-column 257 90 3/16 1-column 60 276 28,700.00 3-column 191 90 1/8 1-column 60 183 2-column 126 90 19,400.00 4-column 257 43 1/16 1-column 60 90 9,910.00 2-column 126 43 1/32 1-column 60 43 5,050.00 1/64 1-column 60 20 2,630.00 Special formats Tunnel ad 2x 9/16 page over binding 400 276 151,000.00 2x 3/8 page over binding 270 276 116,160.00 2x 1/4 page over binding 270 183 89,760.00 Diagonal ad on a 1/1 page 84,750.00 Checkerboard ad 2x 1/4 page on 1/1 page 82,280.00 Satellite ad 2x 1/8 page on 1/1 page 58,200.00 4x 1/16 page on 2/1 page 69,370.00 Island position 126 126 63,100.00 Grip corner Triangle 130 130 24,250.00 Sandwich ad 1/4 page 257 90 41,140.00 Price list no.
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