The Right Strategy for Your Media Plan. with Germany's

PRICE LIST NO. 61 – VALID FROM 01.01.2020

THE RIGHT STRATEGY FOR YOUR MEDIA PLAN. WITH GERMANY’S LARGEST SUNDAY NEWSPAPER.

1 The BILD group 8 Specials 15 Axel Springer Brand Studios 2 Magazine profile 9 Motoring in BILD am SONNTAG 16 BILD am SONNTAG goes Facebook 3 Publisher's data 10 Sport in BILD am SONNTAG 17 BILD Digital 4 That's how BILD am SONNTAG rolls 11 Cross-media brand strategies 18 BILD Social Media 5 Dates 12 Partial booking – formats and prices 19 Technical information 6 Advertising formats and prices 13 BILD am SONNTAG Deutschland Gesamt 20 Contact person on site 7 Special placements 14 Inserts Around the clock, 7 days a week. 1. THE BILD GROUP

Early in the At While out At work During In the evening / morning breakfast and about breaks at home

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 2 The BILD Group brands have a total reach of more than 46 million per month, meaning over 66 % of the German population engages with our media every month¹!

46.76 million1

1 Cross-media net reach from: BILD (brand per month), AUTO BILD (brand per month), SPORT BILD (brand per month) and COMPUTER BILD umbrella brand (brand per month); Source: b4p 2019 I; German-speaking population aged 14 and older (potential: 70.60 million).

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 3 BILD am SONNTAG embraces Germany on Sundays 2. MAGAZINE PROFILE

The editorial staff enthuse the 7.17 million readers2 of BILD am SONNTAG every Sunday with relevant, diverse, and real-life topics.

Topics that Germany has been talking about during the week and that make BILD am SONNTAG Germany’s1 most quoted Sunday newspaper.

It is not without reason that BILD am SONNTAG has already won several awards. After all, no other print publication guarantees this type of serious up-to-date journalism on the one hand as well as categorisation and orientation on the other.

Readers feel understood with the clever mix of topics related to politics and entertain- ment. The exciting stories reflect real life –honest, open-minded and direct. The removable sports section, which is producing the centrepiece of the paper located in the middle, moves readers not only with the results of sport matches, but also with its emotional interviews and reports.

The editorial staff’s passion is producing outstanding journalism, which is why Germany’s readers spend their valuable time to reading Germany’s largest Sunday paper2.

Source: 1 Media Tenor Quotes Ranking (Jan-Sep. 2019); 2 ma 2019 Pressemedien II

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 4 3. PUBLISHER'S DATA

Publisher and regional marketer National marketer General legal notice The claims for warranty specified in the general terms and conditions of the publisher assume compliance with the technical requirements and Media Impact GmbH & Co. KG BILD am SONNTAG standards of this price list. This also applies to a Axel-Springer-Straße 65 Address data delivery without proof. Axel Springer SE 10888 Berlin BILD am SONNTAG – Anzeigen Ad bookings online Bank details Axel-Springer-Straße 65 Ad bookings can also be made via Deutsche Bank AG, Berlin 10888 Berlin the online booking system (OBS): IBAN DE73 1007 0000 0083 4747 00 www.obs-portal.de Place of publication BIC DEUTDEBB Berlin Current information and services General terms and conditions Our full general terms and conditions for magazines Publication frequency www.pz-online.de Sundays www.b4p.de and digital media can be found at: www.mediaimpact.de/de/agb Magazine format www.mediaimpact.de Nordisch format www.die-zeitungen.de Terms of payment Copy price BILD am SONNTAG ad management contact Payment due immediately after invoice date net € 2.30 Telefon: +49 (0) 30 2591 - 76828 cash. 1 % discount on SEPA mandates, provided Distribution area E-Mail: [email protected] older invoices are not overdue and a discount Federal Republic of Germany Placement service contact deduction has not been expressly excluded. When ZIS number Telefon: +49 (0) 30 2591 - 76769 a new business relationship is established, the pub- 102364 +49 (0) 30 2591 - 72467 lisher reserves the right to demand prepayment by Print materials contact the ad booking deadline. In case of late payment Telefon: +49 (0) 30 2591 - 73381 or deferral, interest will be charged at the statutory +49 (0) 30 2591 - 76970 rate. Integrated ad management contact [email protected]

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 5 Studies and market research 4. THAT'S HOW BILD AM SONNTAG ROLLS

How brands can profit Those who read us are From heart palpitations Sunday: Sunday. Relaxed. from media images. never far from buying. to purchasing impulse? The decisive day. Decisive. The Image Boost Study The big Purchasing The big Emotions Study New insights from the The Sunday Analysis 2019. Impulse Study 2018. 2017. Sunday Analysis 2016. 2015. We have evidence to With the new Purchasing This comprehensive Sunday mornings belong Sunday is advertising and prove that brands can Impulse Study of the BILD experimental study to the Sunday newspaper. decision profit from media images. brands, we now have for of the species examines It gets all the attention making day. Among BILD the first time a social emotions that are and sets the topics of the am SONNTAG readers You can find more science causal model that conveyed differently day. there is a high level of information in the correlates various factors depending on the medium advertising tolerance. Image-Boost-Study from of purchasing probability. and that have a different BILD am SONNTAG And print-media influence on the openness about just what this could Advertising in BILD* has advertising is the biggest to advertising. look like and how you can the highest purchasing decision-making source. also revive the power of probability. The result is surprising: your brand! BILD am SONNTAG has the edge on type comparisons!

Sources: Sunday analysis 2015, Sunday analysis 2016, Emotions Study 2017, Purchasing Impulse Study 2018 (News Impact 2, 2018), Image Boost Study 2018/2019. *BILD = BILD brand (BILD newspaper, BILD am SONNTAG and BILD Digital).

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 6 5. DATES

1st half year 2020 2nd half year 2020 Classic ads, advertising and print booking dead- Classic ads, advertising and print booking dead- Date of lines, Right of withdrawal (always 12 o’clock), Date of lines, Right of withdrawal (always 12 o’clock), Issue no. Week Issue no. Week publication all colour schemes publication all colour schemes Full booking and partial booking Full booking and partial booking 1 1 05.01.20 27.12.19 27 27 05.07.20 26.06.20 2 2 12.01.20 03.01.20 28 28 12.07.20 03.07.20 3 3 19.01.20 10.01.20 29 29 19.07.20 10.07.20 4 4 26.01.20 17.01.20 30 30 26.07.20 17.07.20 5 5 02.02.20 24.01.20 31 31 02.08.20 24.07.20 6 6 09.02.20 31.01.20 32 32 09.08.20 31.07.20 7 7 16.02.20 07.02.20 33 33 16.08.20 07.08.20 8 8 23.02.20 14.02.20 34 34 23.08.20 14.08.20 9 9 01.03.20 21.02.20 35 35 30.08.20 21.08.20 10 10 08.03.20 28.02.20 36 36 06.09.20 28.08.20 11 11 15.03.20 06.03.20 37 37 13.09.20 04.09.20 12 12 22.03.20 13.03.20 38 38 20.09.20 11.09.20 13 13 29.03.20 20.03.20 39 39 27.09.20 18.09.20 14 14 05.04.20 27.03.20 40 40 04.10.20 25.09.20 15 15 12.04.20 03.04.20 41 41 11.10.20 02.10.20 16 16 19.04.20 09.04.20 42 42 18.10.20 09.10.20 17 17 26.04.20 17.04.20 43 43 25.10.20 16.10.20 18 01.05.20 17.04.20 44 44 01.11.20 23.10.20 18 18 03.05.20 24.04.20 45 45 08.11.20 30.10.20 19 19 10.05.20 30.04.20 46 46 15.11.20 06.11.20 20 20 17.05.20 08.05.20 47 47 22.11.20 13.11.20 21 21 24.05.20 15.05.20 48 48 29.11.20 20.11.20 22 22 31.05.20 22.05.20 49 49 06.12.20 27.11.20 23 23 07.06.20 29.05.20 50 50 13.12.20 04.12.20 24 24 14.06.20 05.06.20 51 51 20.12.20 11.12.20 25 25 21.06.20 12.06.20 52 52 27.12.20 18.12.20 26 26 28.06.20 19.06.20

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 7 6. AD FORMATS AND PRICES

Formats Width in mm Height in mm One to four colours 2/1 532 369 196,000.00 1/1 257 369 98,000.00 3/4 3-column 191 369 80,500.00 4-column 257 276 2/3 Portrait 168 369 78,300.00 4-column 257 246 9/16 191 276 75,500.00 1/2 2-column 126 369 67,800.00 4-column 257 183 3/8 2-column 126 276 52,800.00 1/3 Portrait 84 369 50,700.00 4-column 257 123 1/4 1-column 60 369 2-column 126 183 37,400.00 4-column 257 90 3/16 1-column 60 276 28,700.00 3-column 191 90 1/8 1-column 60 183 2-column 126 90 19,400.00 4-column 257 43 1/16 1-column 60 90 9,910.00 2-column 126 43 1/32 1-column 60 43 5,050.00 1/64 1-column 60 20 2,630.00

Special formats Tunnel ad 2x 9/16 page over binding 400 276 151,000.00 2x 3/8 page over binding 270 276 116,160.00 2x 1/4 page over binding 270 183 89,760.00 Diagonal ad on a 1/1 page 84,750.00 Checkerboard ad 2x 1/4 page on 1/1 page 82,280.00 Satellite ad 2x 1/8 page on 1/1 page 58,200.00 4x 1/16 page on 2/1 page 69,370.00 Island position 126 126 63,100.00 Grip corner Triangle 130 130 24,250.00 Sandwich ad 1/4 page 257 90 41,140.00

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 8 2/1 page 1/1 page 3/4 page, 3-col. 3/4 page, 4-col. 9/16 page 1/2 page, 2-col. 1/2 page, 4-col. 532 x 369 mm 257 x 369 mm 191 x 369 mm 257 x 276 mm 191 x 276 mm 126 x 369 mm 257 x 183 mm

3/8 page, 2-col. 1/3 page, portrait 1/3 page, 4-col. 1/4 page, 1-col. 1/4 page, 2-col. 1/4 page, 4-col. 3/16 page, 1-col. 3/16 page, 3-col. 126 x 276 mm 84 x 369 mm 257 x 123 mm 60 x 369 mm 126 x 183 mm 257 x 90 mm 60 x 276 mm 191 x 90 mm

1/8 page, 1-col. 1/8 page, 2-col. 1/8 page, 4-col. 1/16 page, 1-col. 1/16 page, 2-col. 1/32 page, 1-col. 1/64 page, 1-col. Sandwich ad 60 x 183 mm 126 x 90 mm 257 x 43 mm 60 x 90 mm 126 x 43 mm 60 x 43 mm 60 x 20 mm 1/4 page 257 x 90 mm

Tunnel ad, 2x 9/16 page Tunnel ad, 2x 3/8 page Tunnel ad, 2x 1/4 page, 2-col. Diagonal ad, Grip corner 400 x 276 mm 270 x 276 mm 270 x 183 mm on a 1/1 page 130 x 130 mm (triangle) These sample formats are not binding for the placement. Combining different ads in a format not provided for in the price list is only possible in consultation with the publisher. Theme split: geographic split is generally possible. Minimum format 1/4 page. Details on request. Cost per publication date: € 2,650.00 plus VAT for all colour schemes, not discountable but eligible for agency rates. 24 hour rule: If the customer makes a binding booking for a placement in writing to Media Impact GmbH & Co. KG before the ad booking deadline, it can no longer be cancelled by the customer unless a priority reservation by a third party is converted into a binding booking within 24 hours. An acceptance of the relevant placement by Axel Springer SE is subject to the proviso that no binding booking by a third party with a priority reservation is made. A cancellation of the booking by the third party is also no longer possible after the 24-hour rule has been triggered. The rules on rights of postponement remain unaffected.Other formats and colours schemes available on request. All prices in euro plus VAT.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 9 7. SPECIAL PLACEMENTS

FRONT PAGE PLACEMENTS

Ads Placement Format Feature one to four colours Title page header1 At the top of the title page 60 x 68 mm (W/H) 62,800.00 Title page strip on the header2 At the top of the title page 257 x 60 mm (W/H) 98,000.00 Title page strip At the bottom of the title page 257 x 43 mm (W/H) 66,500.00 Title page strip XXL At the bottom of the title page 257 x 68 mm (W/H) 85,000.00 Title page footer left/right At the bottom of the title page 60 x 68 mm (W/H) 55,500.00 Title page footer XXL At the bottom of the title page 63 x 186 mm (W/H) 79,500.00 BamS brand Under BamS logo 63 x 34 mm (W/H) 31,400.00 Title page column On the title page binding 63 x 280 mm (W/H) 98,400.00 Title page corner As an ‘L’ on the title page 63 x 280 mm (W/H). vertical strip 164,700.00 257 x 68 mm (W/H). horizontal strip Sports title page strip Title of the sports supplement 257 x 43 mm (W/H) 37,100.00 Sports title page strip XXL Title of the sports supplement 257 x 68 mm (W/H) 46,200.00 Sports title page footer Title of the sports supplement 60 x 68 mm (W/H) 28,900.00 Sports title page footer XXL Title of the sports supplement 63 x 186 mm (W/H) 44,300.00

1The title page header may appear alone or in combination with the title page footer on the right or with the title page strip, depending on the booking type. 2The title page strip on the header has a limited frequency.

Title page header Title page strip on header Title page strip XXL Title page footer XXL Title page corner Sport title page strip 60 x 68 mm 257 x 60 mm 257 x 68 mm 63 x 186 mm 63 x 280 mm 257 x 43 mm Title page strip 257 x 68 mm 257 x 43 mm

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 10 BACK PAGE PLACEMENTS

Ads Placement Format Feature one to four colours Back page header At the top of the back page3 60 x 68 mm (W/H) 30,000.00 Back page footer At the bottom of the back page3 60 x 68 mm (W/H) 30,000.00 Back page strip, 1/4 page, 4-column At the bottom of the back page 257 x 90 mm (W/H) 48,620.00 As a sandwich ad 257 x 90 mm (W/H) 52,360.00 Back page strip, 1/3 page portrait At the side of the page 84 x 369 mm (B/H) 65,910.00 Half of back page At the bottom of the back page 257 x 183 mm (W/H) 88,140.00 Back page bar At the top of the back page 205 x 68 mm (W/H) 43,000.00 Back page corner As an ‘L’ or mirrored ‘L’ on the back page 50 x 369 mm (W/H), vertical strip 91,600.00 257 x 90 mm (W/H), horizontal strip SPECIAL PLACEMENTS Ads Placement Format Feature one to four colours Opening Spread1 2/1 page on pages 2 and 3 532 x 369 mm (W/H), over binding 235,200.00 1/4 page on page 31 ‘Politics and Society’ on page 32 60 x 369 mm, 126 x 183 mm, 257 x 90 mm (W/H) 43,010.00 1/2 page on page 31 ‘Politics and Society’ on page 32 126 x 369 mm, 257 x 183 mm (W/H) 77,970.00 First double page in the magazine 2/1 page after the opening spread 532 x 369 mm (W/H), over binding 215,600.00 First 1/1 ad page in magazine 257 x 369 mm (W/H) 107,800.00 Prelude 'My Life', 1/2 page portrait 1/2 page portrait on right side 126 x 369 mm (B/H) 77,970.00 TV schedule strip below At the bottom of the TV schedule pages 532 x 25 mm (W/H), over binding 29,100.00 TV schedule strip in the middle Central position above TV schedule 532 x 25 mm (W/H) 32,010.00 TV schedule strip large At the bottom of the TV schedule pages 532 x 43 mm (W/H), over binding 48,500.00 Weather, 1/2 page, 4 columns At the top of the weather page 257 x 183 mm (W/H) 77,970.00 Weather presenting + 1/16 page, 2 columns 126 x 43 mm (W/H) + presenting 22,400.00

Back page strip Half back page Backpage strip Prelude 'My Life' Weather ad, 257 x 183 mm 257 x 90 mm 257 x 183 mm 84 x 369 mm 126 x 369 mm Weather box, 126 x 43 mm 1Placements on pages 2 + 3 are only possible with classic advertising themes and after prior consultation with the advertising management and editor-in-chief. Advertorials cannot be placed on pages 2+3 or page 3. An extended print booking deadline applies. Please send a preview PDF 14 days before the ad is published to [email protected]. All prices in euro plus VAT. Dates depending on availability on request. 2Once the opening spread is booked, the placement will be on page 5. 3 Only the back page header or the back page footer is available per date of publication. 24 hour rule: If the customer makes a binding booking for a placement in writing to Media Impact GmbH & Co. KG before the ad booking deadline, it can no longer be cancelled by the customer unless a priority reservation by a third party is converted into a binding booking within 24 hours. An acceptance of the relevant placement by Axel Springer SE is subject to the proviso that no binding booking by a third party with a priority reservation is made. A cancellation of the booking by the third party is also no longer possible after the 24-hour rule has been triggered. The rules on rights of postponement remain unaffected.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 11 8. SPECIALS

SPECIAL EDITORIAL TOPICS BILD am SONNTAG is as varied as life itself. With BILD am SONNTAG specials, the editorial team focuses on one topic and offers you an attractive environment for your promotions. Whether on the subjects of motoring, travel, technology, finance, health or home & lifestyle, each special offers a mix of appealing photos and informative reports. Special editorial topics are engaging and energising.

Topics/dates of publication You can find the current topic schedule with the publication dates on www.mediaimpact.de.

Prices

Format Price 1/1 page 98,000.00 9/16 page 75,500.00 1/2 page 67,800.00 1/3 page 50,700.00 1/4 page 37,400.00

Special format on request.

All prices in euro plus VAT.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 12 BILD AM SONNTAG HOLIDAY ISSUE A holiday without a newspaper? Not with us! That’s why in 2020 we will again see to that Sunday feeling on the public holiday. We are the only national daily newspaper that reports on current issues on 1 May. After all, 80%1 of the readers of BILD am SONNTAG support the idea of continuing to publish the BILD am SONNTAG holiday issue.

Become a holiday campaigner and reserve your place in this special issue!

Want the full works for your brand? Then find out more about the option of exclusive bookings!

Date of publication

■ 01.05.2020 (May Day)

Facts

■ Distributed circulation: approx. 800.000 copies

■ Magazine format: Nordisch format

■ Distribution: national

Prices and format on request.

1Source: Copy test BILD am SONNTAG holiday issue, basis: Readers of BILD am SONNTAG (n = 409). Publication, postponements and changes are reserved by the publisher.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 13 SPECIAL EDITORIAL TOPICS WITH EXCLUSIVE AD BOOKINGS Need more space? Then become an exclusive advertising partner and book a special editorial topic. Within the special you will have 25% advertising space at your disposal for your ad campaign.

Prices Scope Price 4-page special incl. 1 ad page 188,900.00 8-page special incl. 2 ad pages 311,400.00 12-page special incl. 3 ad pages 414,300.00 16-page special incl. 4 ad pages 497,600.00 The price includes production and insert costs.

Topics Editorial, single-topic product.

Dates of publication By arrangement and availability.

Facts

■ Format 285 x 400 mm (W/H) 2 ■ Paper quality 42,5 g/m

■ Production copies e.g. for fairs or mailing campaigns possible.

Approval by the publisher required. All prices in euro plus VAT.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 14 THE SPECIAL AD PUBLICATION Need more space for your content? Then use the special ad publication, a special kind of advertorial that captivates readers with your promotional message on at least 4 pages. We will give your title page the logo for the BILD am SONNTAG special ad publication!1

Prices Scope Price 4-page special ad publication 374,900.00 8-page special ad publication 688,500.00 12-page special ad publication 972,700.00

Special Content planning and design by on request Media Impact possible. The price includes production and insert costs.

Topics Editorial, single-topic product.

Dates of publication By arrangement and availability.

Facts

■ Format 285 x 400 mm (W/H) 2 ■ Paper quality 42,5 g/m

■ Production copies e.g. for fairs or mailing campaigns possible. 1 In compliance with the required advertisement labelling. Approval by the publisher required. Plus design costs. All prices in euro plus VAT.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 15 BAMS-EXTRA BamS-Extra is the special ad publication in a smaller format! The attention-grabbing insert will be designed as an advertorial and labelled as an ad in close consultation with you. Thanks to a robust paper quality and the BILD am SONNTAG special ad publication logo on the title page, it's impossible to miss BamS-Extra!

Prices Scope Price 4-page BamS-Extra 256,100.00 8-page BamS-Extra 364,700.00 16-page BamS-Extra 485,100.00 The price includes production and insert costs.

Topics According to customer requirements and in consultation with the publisher.

Dates of publication By arrangement and availability.

Facts

■ Format 200 x 285 mm (W/H) 2 ■ Paper quality 60 g/m , improved newsprint

■ Production copies e.g. for fairs or mailing campaigns possible.

Partial booking on request. Approval by the publisher required. Plus design costs. All prices in euro plus VAT.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 16 Get up to speed with BILD am SONNTAG! 9. MOTORING IN BILD AM SONNTAG

BILD am SONNTAG regularly publishes extraordinary stories covering all aspects of motoring. In addition, BILD am SONNTAG presents the latest news from the international automotive sector and reports on future topics and developments in digitisation, automation and electromobility. The award of Das Goldene Lenkrad rounds off the wide range of mobile topics in BILD am SONNTAG.

The Car Year 2020

VA-VA-VOOM - the weekly motoring page Every week, the ‘My Life’ supplement publishes a motoring page by Tom Drechsler (editor-in-chief of AUTO BILD) with the latest news and trends on German people’s favourite vehicles, topped off by all the interesting facts on the subject of ‘mobility’.

Das Goldene Lenkrad Das Goldene Lenkrad is awarded regularly to the best newcomer cars. The internationally renowned prize is one of the most important awards of the automotive industry and will take place for the 44th time in 2020.

BILD am SONNTAG lays rubber on the road!

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 17 Sports in Germany's biggest sunday newspaper 10. SPORTS IN BILD AM SONNTAG

In a pull-out supplement consisting of around 20 pages, readers receive the latest news and highlights from the world of sport. And it doesn't just revolve around football. BILD am SONNTAG reports on all relevant sports such as tennis, basketball, Formula 1, boxing, winter sports and the Olympics. The sports section offers more than just results and tables. Because nobody is as close to the athletes as BILD am SONNTAG - conducting personal interviews, following fortunes and scan- dals.

Benefit from this emotion-charged environment, whether on the front cover, on the inside pages or at the back - you are guaranteed to capture people’s attention!

Format Price 1/1 page 98,000.00 9/16 page 75,500.00 1/2 page 67,800.00 1/3 page 50,700.00 1/4 page 37,400.00 Sports title page strip 37,100.00 Sports title page strip XXL 46,200.00 Sports title page footer XXL 44,300.00 First 1/1 ad page in sports 107,800.00 Sports back page U4 (1/1 page) 107,800.00 Bundesliga statistics, 1/4 page, 2 columns 43,010.00

All prices in euro plus VAT.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 18 Simply attention-grabbing! 11. CROSS-MEDIA BRAND STRATEGIES

The logos of the cross-media brand concepts in BILD am SONNTAG belong to established brands with a high recognition value. The brand concepts are designed in-house via the Axel Springer Brand Studios division.

THE SUNDAY TOPIC You decide on THE Sunday topic! In your own news-style section you can present your promotional message to readers in a very special way. The core element is a 1/1 page in BILD am SONNTAG, which is a combination of an advertorial and a classic ad. The classic ad can be re-run in BILD am SONNTAG the following week.

THE FAMILY PRODUCT In family products, we mainly feature family-friendly products and services. We use eye-catching advertorials, ads and other promotional tools for cross-media staging of your products. You, the customer, and your product benefit from the credibility and journalistic expertise that comes with a joint endorsement with BILD am SONNTAG.

EXPLAINED IN … BILD am SONNTAG is the right medium to publish complex topics with an extremely wide reach. With a reader-friendly and descriptive advertorial, ‘Explained in ...’ offers the perfect promotional solution for communicating pertinent topics easily, clearly and vividly. BILD am SONNTAG’s prominent logo integration inspires confidence in the reader and is a striking design feature of the ad.

H TSC LAN GERMANY'S GREAT READER TEST U D E S In Germany’s Great Reader Test, BamS readers rate your product or service. In the form of a product sample, coupon or D GROSSER LESERTEST test campaign directly at the POS, readers can try out a new or existing product and thus become your large test commu- präsentiert von

LOGO nity. This community evaluates your product or service via a questionnaire, giving you first-hand market research results.

The components of the cross-media brand concepts are developed and designed exclusively by us in line with the look of BILD am SONNTAG. This is done in close consultation with you, of course.

Take advantage of the wide reach and high advertising impact achievable through a combination of different media types and brands!

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 19 12. PARTIAL BOOKING – FORMATS AND PRICES

PARTIAL BOOKING CONDITIONS DEVIATING FROM THE COMPLETE EDITION

General information Distribution The partial issues can be booked individually or in any combination. Nielsen German federal states Print circulation areas Annual average¹ Orders for individual partial issues and for any combination of partial issues are Schleswig-Holstein, Hamburg, Bre- Nielsen I 141,800 copies discounted separately. men, Lower Saxony Nielsen II North Rhine-Westfalia 153,200 copies Advertisement and print booking deadlines, right of withdrawal Nielsen IIIa Hesse, Rhineland-Palatinate, Saarland 125,000 copies All colour schemes: 9 working days before publication, 12 o'clock. Nielsen IIIb Baden-Württemberg 110,200 copies (See section 5. Dates) Nielsen IV Bavaria 119,800 copies

Berlin, Mecklenburg-Vorpommern, When fixing a date, the publisher reserves the right to postpone ads for partial Nielsen V, Brandenburg, Saxony-Anhalt, 90,700 copies VI, VII issues in favour of existing orders for the complete issue. Thuringia, Saxony

Split option on request ¹Forecast 2020.

Format and prices

Formats Nielsen I Nielsen II Nielsen IIIa Nielsen IIIb Nielsen IV Nielsen V, VI, VII (one to four colours) 1/1 page 257 x 369 mm 29,480.00 32,640.00 28,970.00 23,150.00 25,810.00 19,990.00 9/16 page 191 x 276 mm 22,540.00 25,050.00 22,010.00 17,620.00 19,600.00 15,310.00 1/2 page 257 x 183 mm 20,440.00 22,640.00 20,040.00 16,040.00 17,700.00 13,840.00 1/4 page 126 x 183 mm 13,660.00 15,160.00 13,330.00 10,690.00 11,780.00 9,240.00

Combinations on request. • All prices in euro plus VAT.

Theme split: geographic split is generally possible. Minimum format 1/4 page. Details on request. Cost per publication date: €2,650.00 plus VAT for all colour schemes, not discountable but eligible for agency rates.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 20 13. BILD AM SONNTAG DEUTSCHLAND GESAMT

BILD AM SONNTAG + B.Z. AM SONNTAG

The reach of BILD am SONNTAG (186 thousand readers) can be significantly increased in Berlin with B.Z. am Sonntag! If you also book B.Z. am Sonntag, you benefit from an additional reach of 96 thousand readers, thus reaching a total of almost 258 thousand readers in Berlin!3

BILD am SONNTAG facts B.Z. am Sonntag facts Copy price: € 2.30 Copy price: € 1.00 Paid circulation:1 752,615 copies Paid circulation:1 49,121 copies Reach:2 7.17 million readers Reach:2 0.19 million readers

1 IVW II/2019. 2 ma 2019 Pressemedien II, German speaking population aged 14 and over. 3 ma 2019 Pressemedien II, Berlin.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 21 Advertising formats and prices

Format Title Width in mm Height in mm Combined prices one to four colours Title strip BILD am SONNTAG small 257 43 69,040.00 B.Z. am Sonntag1 257 40 2/1 page BILD am SONNTAG 532 369 217,635.00 B.Z. am Sonntag 532 369 1/1 page BILD am SONNTAG 257 369 107,834.00 B.Z. am Sonntag 257 369 9/16 page BILD am SONNTAG 191 276 80,830.00 Corner ad B.Z. am Sonntag 187 250 1/2 page BILD am SONNTAG landscape 257 183 B.Z. am Sonntag 257 184 72,704.00 BILD am SONNTAG portrait 126 369 B.Z. am Sonntag 130 369 1/3 page BILD am SONNTAG landscape 257 123 53,978.00 B.Z. am Sonntag 257 123

BILD am SONNTAG portrait 84 369 54,633.00 B.Z. am Sonntag 92 369 1/4 page BILD am SONNTAG landscape 257 90 39,798.00 B.Z. am Sonntag 257 90

BILD am SONNTAG portrait 126 183 40,326.00 B.Z. am Sonntag 139 183 1/8 page BILD am SONNTAG 257 43 20,546.00 B.Z. am Sonntag 257 43 People's title teaser2 BILD am SONNTAG 126 74 66,605.00 B.Z. am Sonntag 70 57

1Minimum frequency: 3 publication dates. 2Exclusively bookable as part of a People's Campaign (Volks-Aktion). Items can also be booked individually. All prices in euro plus VAT.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 22 14. INSERTS

Nielsen area Nielsen I Nielsen II Nielsen IIIa Nielsen IIIb Nielsen IV Nielsen V – VII

Print locations Hamburg Essen-Kettwig Mörfelden/Essen-Kettwig Stuttgart-Esslingen Munich/Stuttgart-Esslingen Berlin Prices per up to 20 g 73.00 • up to 30 g 83.00 • bis 40 g 93.00 • up to 50 g 103.00 • up to 60 g 113.00 • up to 70 g 123.00 • up to 80 g 133.00 1,000 copies1 Booking deadline, 6 weeks before publication Right of withdrawal Weight 5–80 g (higher weights on request, smaple required) Format minimum 10.5 x 14.8 cm maximum 25.0 x 35.0 cm Distribution areas Schleswig-Holstein, North Rhine-Westfalia Hesse, Baden-Württemberg Bavaria Berlin, Mecklenburg-V., Hamburg, Bremen, Rhineland-Palatinate, Brandenburg, Saxony- Niedersachsen Saarland Anhalt, Thuringia, Saxony Minimum circulation 160,000 170,000 145,000 125,000 130,000 110,000 Maximum circulation 175,000 180,000 160,000 135,000 140,000 120,000 Delivery (7am–3 pm) At the earliest 5 days 6 days 5 days 5 days 5 days 5 days No later than 4 days 5 days 4 days 4 days 4 days 4 days

Address AS Offsetdruckerei AS Offsetdruckerei Hürriyet A.S. Richard Bechtle Süddeutscher Verlag AS Druckhaus Spandau Ahrensburg GmbH & Kettwig GmbH & Co. KG An der Brücke 20 – 22 Graphische Betriebe und GmbH/Weiterverarbeitung GmbH & Co. KG Co. KG Im Teelbruch 100 64546 Mörfelden-Walldorf Verlagsgesellschaft Zamdorfer Str. 40 Brunsbütteler Damm 156 –172 Kornkamp 11 45219 Essen AS Offsetdruckerei Zeppelinstr. 116 81677 München 13581 Berlin 22926 Ahrensburg Kettwig GmbH & Co. KG 73730 Esslingen/Neckar Richard Bechtle Im Teelbruch 100 Graphische Betriebe und 45219 Essen Verlagsgesellschaft Zeppelinstr. 116 73730 Esslingen/Neckar

Note: On request, smaller areas under Nielsen can be booked!

1 All price in euro plus VAT. Minimum print circulation per printing location: 25,000 copies.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 23 DISTRIBUTION AREAS Smaller distribution areas Smaller areas than the Nielsen areas can be booked on request.

Circulation/delivery addresses The currently planned print circulation can be stated approx. 6 weeks before date of publication. The order confirmation contains all the necessary details for the delivery.

Scheduling dates The publisher reserves the right to postpone inserts for partial areas in favour of inserts for larger booking units or for the complete issue.

Sample brochures Not all brochures are suitable for use as inserts because of their make-up. Please submit 10 binding samples in good time.

Terms and conditions The general terms and conditions for newspapers and the publisher's additional terms and conditions apply to the processing of the order.

Mörfelden Inserts contact Phone: +49 (0) 30 2591 - 76798 Email: [email protected]

Printing location

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 24 COUPON INSERT MEGA INSERT POSTER INSERT

Shopping the fun way! Outstanding! Show your greatness! The BILD am SONNTAG coupon insert with pre-per- The Mega Insert is placed prominently in the middle The attention-grabbing maximum size of the 4-page forated coupons allows you to present exclusive of the magazine; it can be booked in the same size tabloid insert is the same size as the BILD am offers to your customers. as BILD am SONNTAG as a two- or four-page insert SONNTAG magazine. Whether as a game plan To attract even more attention: and makes an impression with its high paper quality. poster, calendar or standard insert, the poster insert, Promote your coupon insert with a title strip or a 1/4 The special feature: The supplement sticks out 20 with its page on page 5!1 mm above the height of the magazine and is the impressive paper thickness, offers added value to eye-catcher! the reader. The reader's gaze is directed straight to your promotional message!

1 Availability is a prerequisite for booking the title page strip or the fixed placement on page 5 (1/4 page 2-col.). Approval of the fixed placement by the editorial staff required. Depending on the news flow, a displacement by the publisher to page 7 or 9 is possible. You can find all prices and further information on our special forms of advertising at: www.mediaimpact.de.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 25 Success stories for strong brands 15. AXEL SPRINGER BRAND STUDIOS

At Axel Springer Brand Studios we unite digital and cross-media content with PUBLISHER-DNA the creative marketing power of Europe’s leading publisher. The best journalists and cross-media strategies develop real success stories for strong brands. Each campaign is tailor- WE THINK BIGGER. WE ENTERTAIN. WE EXPLAIN. WE MAKE A DIFFE- made for your target group. RENCE.

Native journalists, video producers, digital strategists and cross-media experts turn brand objectives into tailor-made storytelling and 360 degree campaigns RELEVANT REACH that have a maximum impact. With our strong media brand portfolio, we reach We will reach your target groups in secure environments all target groups precisely, provide orientation, entertain and make a difference. with maximum reach on all screens, devices & platforms as well as in newspapers & magazines. We are everywhere We offer a full service package – ranging from the communication idea, media where Germany is at home. planning and project management to the creative implementation by a professi- onal team.

GENUINE SUCCESS KPIs Our campaigns are individually prepared and optimised. We will give you the results that your brand needs.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 26 Product overview

The right concept for each goal

CONTENT BRAND CONCEPTS CO-OPERATIONS ADVERTORIAL

BRAND-STORYTELLING AWARENESS SALE/EXPLANATION IMAGE TRAFFIC Brand storytelling with Product-focused, individu- Cross-media brand con- Select the appropriate Promotional advertisement expertise in narrative jour- ally designed promotional cepts to explain products, integration for your long- with the look & feel of a me- nalism. storytelling with elaborate brands or services and to term brand from Brand Hub, dia brand. Integration of your Individually conceived stories videos and graphics that increase sales Presented Channel and contents in stories about with elaborative storytelling have the look & feel of the Branded Content your products & message Markenkonzepte: elements, videos & graphics media brand geared to selling the product e.g. BILD People's Product, Focus: on image of the Focus: on the USP of the Focus: on product and/or WELT ERKLÄRT brand Focus: on product and brank with native approach contents of the client brand Focus: on customer's Guaranteed: ad impres- page views product sions ad impres- Guaranteed: Guaranteed: page views & Guaranteed: sions Cross-media/online-only/ ad impressions Guaranteed: Ad Impres- Cross-media/online-only/ sions print-only Cross-media/online-only/ print-only Cross-media/online-only/ print-only Crossmedia print-only

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 27 16. BILD AM SONNTAG GOES FACEBOOK

FACEBOOK SPONSORED POSTS Take advantage of BILD am SONNTAG's referral value!

Integration of your campaign in the newsfeeds of Facebook users with the endorsement of BILD am SONNTAG!

■ Possibility of exact target group identification via fans of the brand (cross device targeting).

■ A wide reach and very good brand recall with 4 postings over 4 weeks; 600,000 AIs guaranteed!

■ Different presentation forms possible:

– Classic: Picture with link to customer website.

– Carousel ad: up to 5 rotating images and different links possible.

– Video: Start via autoplay and link to customer website.

With BILD am SONNTAG you can meet users directly in their newsfeeds!

Further information and prices are available on request!

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 28 FACEBOOK VIDEO PRESENTING Present BILD am SONNTAG video clips!

Present BILD am SONNTAG video clips in line with your promotional message on Facebook!

■ BILD am SONNTAG video clips and the retro videos on the ‘Do you remem- ber?’ channel are clicked and shared very often.

■ Possible integrations: joint endorsement (BILD am SONNTAG with [customer]) and your logo integration before the start and at the end of the video (3 seconds each).

Use the joint endorsement to raise awareness for your campaign!

Further information and prices are available on request!

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 29 17. BILD DIGITAL

BILD.de is the undisputed number 1 among news portals¹. There are over SPECIALS 5.95 million unique users every day, including 4.11 million who use the BILD.de Use our diverse editorial areas and specials for your advertising campaign: homepage. Passionate journalism, up-to-the-minute information, sports coverage, lifestyle reports, health guides and news from the world of celebrities – this is what BILD stands for. ■ HomeRun on BILD: A wider reach is impossible! Simple booking process on the desktop and mobile BILD homepage for a cross-media placement of your BILD reaches users in every scenario, whether it be on mobile devices, desktop ads. computers, or smart TV - BILD is always everywhere. ■ BUNDESLIGA on BILD: BUNDESLIGA on BILD stands for 24/7 football ■ Innovative design and high usability coverage. From exclusive Bundesliga highlight clips shortly after the final whistle to interviews and background reports - BILD reaches fans always and ■ Modern video portal with daily updates and proprietary formats everywhere.

■ Video on BILD: The new BILD video sponsorships offer a broad spectrum of attractive products to appeal to the target group on all screens. From eye-catching presenter clips to integrative product placements: We’ve got it all.

■ Native advertising on BILD: It’s the story that stands in the foreground – the brand story! The brand story is a novel integrative advertising opportunity that marks the start of a new product family on BILD within the framework of the applicable laws. It tells a story in the look and feel of BILD; always multiscreen.

1 Source: agof daily digital facts; basis: 16+ years; average day: 29.07.2019.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 30 BILD Digital

BILD.de is the multimedia portal for the whole of Germany. Always and everywhere. As one of the leading general interest portals with a very wide reach, BILD is accessible on all devices – desktop, mobile, social media and apps!

1 ■ BILD gets up to 5.95 million daily unique users 1 ■ Of that, on average 4.11 million unique users visit the BILD.de homepage

Advertising relevant High-earning 57 % are aged between 20 and 49 years. 70 % have a net household income of more than € 2,000.00.

57 % 70 %

Unisex Employed 55 % are male and 45 % female. 71 % of our users are employed.

55 % 45 % 71 %

Key figures 2 ■ Unique users: over 24.9 million 3 ■ Visits: over 458.4 million 3 ■ Page impressions: over 1,471.4 million

1 Source: agof daily digital facts; basis: 16+ years; average day: 29.07.2019. 2 Source: agof daily digital facts; basis: 16+ years; single month July 2019. 3 IVW July 2019.

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 31 Whether via Snapchat, Facebook or Youtube – you will reach your target group anytime anywhere! 18. BILD SOCIAL MEDIA

Engage BILD fans and their contacts in a new environment and in a different usage scenario!

million million million 4.9 MAUs 8 followers 1.1 fans

Vertical Video Top-Snap #1 Top-Snap #3 Top-Snap #4 AD

BILD SNAPCHAT BILD FACEBOOK BILD YOUTUBE ■ Your advertising is inserted between the top ■ “Handshake” link on your ■ Expand your media volu- snaps “native” to the content! Facebook page mes on YouTube

■ Reach out to the youngest BILD target group ■ Direct link out to your desi- ■ Access to BILD’s largest

■ Interactive & likeable red landing page video collection ■ Targeting and high CTR ■ Expanded and younger target group

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 32 19. TECHNICAL SPECIFICATIONS

GENERAL INFORMATION AD DETAILS Contact telephone Dot gain Image resolution +49 (0) 30 2591 - 73381 50% of the sample’s tonal value increases 250 dpi, with line max. 1,270 dpi +49 (0) 30 2591 - 76970 in newspaper offset printing by approx. 26% The publisher reserves the right to reduce the image resolution to the values stated here in the case of im- Fax Screen ruling age components with a higher resolution. We do not +49 (0) 30 2591 - 72977 50s screen in production printing assume liability for the correctness of the conversion.

Printing process Colours Scaling (Coldset) web offset according to ISO 12647-3:2005 Euroscale ISO 2846-2 Set the size of the ad and the ad elements to 100 %, Please create additional colours as HKS-Z special do not create crop marks Print space colours. 257 mm wide x 369 mm high (panorama 532 mm These are usually converted into CMYK values File format wide x 369 mm high) according to the HKS-Z-CMYK colour chart version We recommend the file formatPDF/X-4:2008 . 2006 (available on request). The file formats PDF/X-1a:2001 and PDF/X-3:2002 Fonts are still valid and accepted. Open formats are not Positive fonts from 6 points; Register tolerance accepted. Negative fonts from 8.5 point, semi-bold, sans serif ≤ 0.3 mm (overfill > 0.3 mm) Please note that if a PDF/X-4 is delivered, flattening Line width of any contained transparencies Positive line width min. 0.2 mm, is performed by the publisher. Negative line width min. 0.3 mm Total ink coverage Max. 240 %

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 33 Colour enhancement DIGITAL DATA TRANSMISSION PRINT FAILURE Please use ICC colour profile On the website http://transfer.axelspringer.de If different data formats are used, no liability can ISOnewspaper26v4.icc. you can find information on the structure and trans- be assumed for print failures. Any colour variations This ensures that the parameters for grey compo- mission of the print documents and send them to us within the printing locations are process-related and nent replacement, directly. We recommend the upload with registration do not justify any claims for compensation. No liabili- max. total ink coverage and the dot gain of newspa- option. ty is assumed for the correctness of the conversion per print are taken into account. Download profile of 4c ads via ICC colour profiles. The dimensional at: http://www.axelspringer.de/icc Please contact us by email at stability of newsprint is subject to slight fluctuations [email protected] to get your due to the process. 4c proof transfer account. Please send storage devices (CD, Supplied customer proof, adapted to DVD) and the proof to: QR CODE newspaper printing according to ISO 12647-3:2005 For better readability of QR code images in the with FOGRA Media Wedge CMYK v3.0a Axel Springer SE newspaper print, a minimum size of 25 x 25 mm Ad Production and a resolution of 300 dpi are recommended. The Mailbox 33 42 advertiser is responsible for the content of the link. Axel-Springer-Straße 65 10888 Berlin

Take advantage of our technical facilities and send us your ad via the Internet. It will help you save time and money and ensure that your ad is published unaltered. The different options and requirements with respect to the transfer of your print documents by email or FTP can also be found at http://transfer. axelspringer.de

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 34 20. CONTACT PERSON ON SITE

NATIONAL INTERNATIONAL SALES

Sales Director BILD Group Central Region Central Office Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Leonie Reinicke Christoph Schulze Ingo Kölbl General Manager Sales Success Neuer Zollhof 1 Gerbermühlstraße 9 Media Impact GmbH & Co. KG 40221 Düsseldorf 60594 Frankfurt / Main Axel-Springer-Straße 65 Phone: +49 (0) 211 159268 12 Phone: +49 (0) 69 962385 20 DE-10888 Berlin Fax: +49 (0) 211 159268 55 Fax: +49 (0) 69 962385 33 Phone: +49 (0) 151 652 666 76 Email: [email protected] Email: [email protected] Email: [email protected]

Northern Region South-western Region Worldwide Benelux Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Fellin Wolter Anita Rodwell Stephanie Huth Martin Baumgardt Head of International Sales Mediawire International Axel-Springer-Platz 1 Zeppelinstraße 116 Media Impact GmbH & Co. KG Plein 1945, nr 27 20350 Hamburg 73730 Esslingen Axel-Springer-Straße 65 NL-1251 MA Laren Phone: +49 (0) 40 347 28157 Phone: +49 (0) 711 3199 156 DE-10888 Berlin Phone: +31 (0) 651 48 01 08 Fax: +49 (0) 40 347 28160 Fax: +49 (0) 711 3199 160 Phone: +49 (0) 151 4404 7064 Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected]

Southern Region National retail UK/Ireland/US Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Patricia Meier Woster Knut G. Müller Birgit Santoro Media Impact GmbH & Co. KG Theresienhöhe 26 Axel-Springer-Straße 65 9 Wimpole Street 80339 München 10888 Berlin 3rd Floor London W1G 9SG Phone: +49 (0) 89 7432596 487 Phone: +49 (0) 30 2591 71232 United Kingdom Fax: +49 (0) 89 7432596 480 Fax: +49 (0) 30 2591 71233 Phone: +44 (0) 207 836 4313 Email: [email protected] Email: [email protected] Email: [email protected]

Western Region Head of Healthcare Italy Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Cristiano Merlo Christian Kloppenburg Elmar Tentesch Axel Springer Media Italia S.r.l. Neuer Zollhof 1 Münchener Straße 101/09 Via Leopardi Nº 21 40221 Düsseldorf 85737 Ismaning IT-20123 Milan Phone: +49 (0) 211 159268 14 Phone: +49 (0) 89 7432596 615 Phone: +39 (0) 2 43 98 18 65 Fax: +49 (0) 211 159268 55 Email: [email protected] Email: [email protected] Email: [email protected]

Eastern Region Media Impact GmbH & Co. KG Felix Kemna Axel-Springer-Straße 65 10888 Berlin In case of regional advertising interest, please contact us at the regional Phone: +49 (0) 30 2591 72574 Fax: +49 (0) 30 2591 72579 marketing organisation of BILD. Email: [email protected] You can find your local contact under mediaimpact.de/bild-regional Version: November 2019 Version:

Price list no. 61 · valid from 01.01.2020 BILD am SONNTAG 35