RATE CARD NO. 75 − VALID AS OF 1.1.2021

BIG SUCCESS ALSO DEPENDS ON BIG REACH

1 BILD Group 10 Special Advertising Forms 17 BILD live 2 Title Portrait 11 Placement Charges and 18 BILD.de Regional and BZ.de 3 Publisher Information Geographic Split 19 Crossmedia Concepts of BILD Group 4 Scales of Discount 12 Inserts 20 Axel Springer Brand Studios 5 Basic Rates for GERMANY TOTAL 13 A d and Print Material Deadlines, 21 Technical Specifications Cancellation Deadlines 6 Outsize Formats and Special Placements 22 C ontact Partner of the National 14 Red Impact 7 1/2 Page and 1/1 Page Marketer Media Impact 15 BILD DIGITAL 8 Millimetre Rates and 1,000 Format 16 B ILD Social Media 9 Economy Rate ROUND THE CLOCK, 7 DAYS A WEEK. 1. BILD GROUP

43.81 million1

The brands of BILD Group achieve a total reach of over 43 million per month, i.e. over 62 % of the German population have contact with our media every month!¹

1 Net reach from BILD (brand per month), Autobild.de (users per month), Sportbild.de (users per month), Computerbild.de (users per month). Source: b4p 2020 I, German-speaking population aged 14 and over (potential 70.64 million).

2 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. BILD: SEISMOGRAPH OF THE GERMAN STATE OF MIND. 2. TITLE PORTRAIT

We give people everything that moves them. Purchase probability is highest with advertising We think bigger. We don't give up until we fi nd out in BILD.1 what really moves people in Germany. What exactly determines the likelihood that a particular product is purchased? To fi nd this out, the new BILD We have a passion for writing. Purchasing Impulse Study scrutinizes the intercon- We can't help it. And we don't want it any other way. nections between, for example, advertising affi nity, We put our heart and soul into what we do. media image, ad recall or assessment and the pur- We turn facts into feelings. chase probability of a product. Here are the results1: Information is just information until we can feel it. ■ Advertising in BILD is remembered. Ad recall We tell the facts as human stories. is highest with BILD.

We are always everywhere. ■ Newspapers have the best image. BILD is above Good journalism knows no fear of contact. Because all emotional. only those who are in the middle of things capture ■ Advertising is liked in print, loved in BILD. people’s attention.

■ And those who listen are in the middle of things. Advertising in BILD signifi cantly influences the purchasing decision.

We are in big images. ■ Advertising in BILD is highly accepted and acts We speak a language that creates images. And we as a particularly strong incentive to buy. show images that make people speechless. ■ Advertising in BILD media activates nearly three We have them all. times as strongly as TV and radio. Merkel, Putin and Trump. The major players speak Booking unit BILD GERMANY TOTAL2 here. ■ Comprises the titles BILD and B.Z. Never let anything stop us. Be everywhere. ■ 7.88 million readers3 Always be faster. Simplify, simplify. 1 Source: BILD Purchasing Impulse Study 2018; compared with ■ 1,269,181 copies sold (Mon.– Sat.)4 the media genres and media brands surveyed concerning which there is an adequate no. of cases in accordance with Standards ■ BILD is published in 20 Regional Editions of the German Advertising Federation (ZAW). 2 Booking unit comprises the titles BILD and B.Z. B.Z. also bookable individually. 3 Source: ma 2020 Press Media II. 4 Source: IVW 2020/3, Mon.– Sat.

3 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 3. PUBLISHER INFORMATION

Publisher and Regional Marketer National Marketer Terms of Payment Payable immediately net cash after the invoice date. 1 % cash discount when a SEPA Direct Debit Mandate is set up if outstanding invoices are not past due and BILD: Axel Springer SE Media Impact GmbH & Co. KG cash discount has not been explicitly excluded. B.Z.: B.Z. Ullstein GmbH Zimmerstraße 50 For new clients, the publisher reserves the right to 10888 Berlin require cash in advance up to the ad deadline. Address In the event of late payment or deferment, interest is BILD Anzeigen Bank Account payable at the statutory rate. Axel-Springer-Straße 65 Deutsche Bank AG, Berlin 10888 Berlin IBAN DE73 1007 0000 0083 4747 00 Terms and Conditions BIC DEUTDEBB Advertising orders are carried out in accordance Frequency with our General Terms and Conditions for News- Daily (Mon.– Sat.) Current Data and Services papers, the additional Terms and Conditions of the www.mediaimpact.de respective title and the General Terms and Con- ZIS Number www.die-zeitungen.de ditions for Advertising Orders in Online Media. 102541 (GERMANY TOTAL) Contact BILD Ad Management Our complete General Terms and Conditions Note: The combination of BILD GERMANY TOTAL Edda Feldkamp are provided at: listed by agma includes the titles of BILD GERMANY Tel: +49 (0) 30 2591 - 76843 www.media-impact.de/agb and B.Z. E-mail: [email protected] (not for print data) Internet www.bild.de Integrated Ad Management [email protected]

Contact Print Material Tel: +49 (0) 30 2591 - 73073 E-mail: [email protected]

4 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 4. SCALES OF DISCOUNT

Scales of Discount for BILD Nielsen/Regional Editions Mini-Contracts for BILD-Nielsen/Regional Editions and B.Z.

Frequency Scale/ Quantity Scale/Campaign Period: 12 Months Frequency Scale/ Quantity Scale/Campaign Period: 3 Months Campaign Period: 12 Months For Millimetre Sales of at least Campaign Period: 3 Months For Millimetre Sales of at least 6 times 5 % 3,000 mm 5 % 2 times 5 % 1,000 mm 5 % 12 times 10 % 5,000 mm 10 % 4 times 10 % 1,500 mm 10 % 24 times 15 % 10,000 mm 15 % 8 times 15 % 3,000 mm 15 % 52 times 20 % 20,000 mm 20 % 16 times 20 % 6,000 mm 20 %

Each edition is discounted separately. For contracts on sub-editions, ads/millimetres of the next larger edition(s) can be included – in so far as the campaign periods correspond.

Minimum size for discount eligibility of the editions: 20 mm.

Scales of Discount for B.Z.

Frequency Scale/ Quantity Scale/Campaign Period: 12 Months Campaign Period: 12 Months For Millimetre Sales of at least 6 times 5 % 1,800 mm 5 % 12 times 10 % 3,000 mm 10 % 24 times 15 % 5,000 mm 15 % 52 times 20 % 10,000 mm 20 %

In the case of ad orders, eligibility for discounts for all booking units presupposes that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year following publication of the respective ad. In the case of contracts, the discount for ads placed during the insertion time period must be claimed in writing and submitted to the publisher within 3 months after the end of the insertion time period.

5 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 5. BASIC RATES FOR GERMANY TOTAL1

1/1 Page 1/2 Page 1,000 Format € 545,700.00 € 343,200.00 € 157,600.00

mm Rate2 2/1 Panorama ad Strip ad (8 columns, 175 mm high) € 169.30 € 1,178,100.00 € 229,800.00

See the following page for footer resolutions and notes.

6 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. Corner ad XXL (5 columns, 325 mm high) Strip of page height (2 columns, 528 mm high) Strip of page height (3 columns, 528 mm high) € 266,700.00 € 173,300.00 € 260,100.00

GERMANY TOTAL1 BILD Nordic Format Tabloid Format Normal Rate Gross 1/1 page 8 columns, 376 x 528 mm 257 x 369 mm 545,700.00 1/2 page 8 columns, 376 x 264 mm/4 columns, 187 x 528 mm 257 x 184 mm/130 x 369 mm 343,200.00 1,000 format 4 columns, 187 x 250 mm 187 x 250 mm 157,600.00 mm rate2 minimum size, 20 mm minimum size 20 mm 169.30 2/1 panorama ad 17 columns, 777 x 528 mm 532 x 369 mm 1,178,100.00 8 columns/175 mm (page width) 8 columns, 376 x 175 mm 257 x 119 mm 229,800.00 Corner ad XXL 5 columns, 234 x 325 mm 187 x 259 mm 266,700.00 2 columns/528 (page height) 2 columns, 92 x 528 mm 65 x 369 mm 173,300.00 3 columns/528 (page height) 3 columns, 139 x 528 mm 98 x 369 mm 260,100.00

1 The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually. 2 A minimum format of 1,400 total mm applies to ads of 5 or more columns. Ads appearing in partial editions published in tabloid format are subject to scaling if necessary. See technical specifications for details. All rates in euros plus VAT.

7 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 6. OUTSIZE FORMATS AND SPECIAL PLACEMENTS

Front page head Front page footer left/right Front page footer XXL Front page text-passage ad Strip under Guide

Strip under TV Strip on fi rst Sports page Back page head/footer Back page VIP strip Love Is …

8 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. SPECIAL OUTER FORMATS ON THE BILD FRONT PAGE Be right up front! New possibilities on the BILD front pag. What moves Germany today appears on the front page of BILD. The BILD front page is up-to-date, highly relevant and always an eyecatcher!

Note: Both formats run 4x month.

9 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. GERMANY TOTAL1 BILD Nordic Format Tabloid Format Normal Rate Gross Front page head left2/right 2 columns, 92 x 135 mm 63 x 92 mm 103,600.00 Front page head XXL2 2 columns, 92 x 250 mm 63 x 171 mm 164,000.00 Front page text-passage ad 2 columns, 92 x 50 mm 63 x 34 mm 32,400.00 Front page footer right large 115 x 164 mm 78 x 112 mm 103,300.00 Front page footer left/right 2 columns, 92 x 135 mm 63 x 92 mm 78,000.00 Front page footer left/right small 2 columns, 92 x 100 mm 63 x 68 mm 51,000.00 Front page footer XXL left 2 columns, 92 x 250 mm 63 x 171 mm 143,000.00 Back page head 2 columns, 92 x 135 mm 63 x 92 mm 76,800.00 Back page head small 2 columns, 92 x 100 mm 63 x 68 mm 50,200.00 Back page footer left/right 2 columns, 92 x 135 mm 63 x 92 mm 67,500.00 Back page footer left/right small 2 columns, 92 x 100 mm 63 x 68 mm 44,200.00 VIP strip back page 8 columns, 376 x 100 mm 257 x 68 mm 165,200.00 Love Is … 1 column, 45 x 50 mm 31 x 34 mm 10,500.00 Strip under TV, 50 mm high 8 columns, 376 x 50 mm 257 x 34 mm 65,300.00 Strip under TV, 100 mm high 8 columns, 376 x 100 mm 257 x 68 mm 130,600.00 Strip under Guide, 50 mm high 8 columns, 376 x 50 mm 257 x 34 mm 80,600.00 Strip under Guide, 100 mm high 8 columns, 376 x 100 mm 257 x 68 mm 145,900.00 Strip on first Sports page 8 columns, 376 x 175 mm 257 x 119 mm 249,900.00 Guide Window 2 columns, 92 x 150 mm 63 x 102 mm 60,500.00

1 The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually. 2 Available only 4x month. Ads appearing in partial editions published in tabloid format are subject to scaling if necessary. See technical specifications for details. The editorial team reserves the right to move for ads on specific days of publication. If the relevant right to move is exercised, Media Impact will endeavour to provide the advertising client with an equivalent advertising space as quickly as possible. All rates in euros plus VAT.

10 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 7. 1/2 PAGE AND 1/1 PAGE1

1/2 Page ECO4 1/1 Page ECO4 Booking Unit (B/W– 4c) (B/W– 4c) (B/W– 4c) (B/W– 4c) GERMANY TOTAL2 343,200.00 228,500.00 545,700.00 306,000.00 GERMANY WEST TOTAL2, 6 311,752.00 – 460,562.00 – NIELSEN I 100,434.00 – 153,996.00 – BILD HAMBURG AND THE NORTH 31,342.00 17,238.00 55,445.00 30,495.00 NIELSEN I South 36,100.00 – 52,000.00 – BILD HANOVER 14,192.00 7,806.00 25,250.00 13,888.00 NIELSEN I West 32,992.00 – 46,551.00 – BILD BREMEN 3,425.005 2,946.00 5,825.005 4,980.00 NORTH RHINE-WESTPHALIA 71,406.00 – 142,800.00 – BILD RUHR AREA 28,300.00 15,565.00 56,600.00 31,130.00 BILD RUHR EAST 14,910.00 8,201.00 29,820.00 16,401.00 BILD RUHR WEST 16,051.00 8,828.00 32,100.00 17,655.00 BILD DÜSSELDORF 10,665.00 5,866.00 21,330.00 11,732.00 BILD COLOGNE 2,800.005 2,408.00 4,440.005 3,796.00 BILD WESTPHALIA 20,064.00 11,035.00 40,128.00 22,070.00 NIELSEN IIIa 69,030.00 – 110,448.00 – BILD FRANKFURT RHINE-MAIN 21,014.00 11,558.00 42,028.00 23,115.00 BILD SAARLAND 2,180.005 1,875.00 3,290.005 2,813.00 BILD RHINE-NECKAR 10,602.00 5,831.00 21,204.00 11,662.00

See the following page for footer resolutions and notes.

11 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 7. 1/2 PAGE AND 1/1 PAGE1

1/2 Page ECO4 1/1 Page ECO4 Booking Unit (B/W– 4c) (B/W– 4c) (B/W– 4c) (B/W– 4c) NIELSEN IIIb 48,500.00 – 69,950.00 – BILD STUTTGART 15,945.00 8,770.00 31,891.00 17,540.00 NIELSEN IV 59,769.00 – 80,262.00 – BILD MUNICH 2,680.005 2,305.00 4,100.005 3,506.00 BILD NUREMBERG 10,707.00 5,889.00 21,415.00 11,778.00 GERMANY EAST TOTAL2, 6 91,252.00 – 166,162.00 – BERLIN-BRANDENBURG TOTAL2, 3 22,696.00 – 45,450.00 – BILD BERLIN-BRANDENBURG3 12,144.00 6,679.00 24,288.00 13,358.00 B.Z.3 10,552.00 6,331.00 21,162.00 12,697.00 MECKLENBURG-WESTERN POMERANIA 12,566.00 6,911.00 22,190.00 12,205.00 BILD SAXONY-ANHALT 8,426.00 4,634.00 16,853.00 9,269.00 BILD THURINGIA 7,054.00 3,880.00 14,108.00 7,759.00 SAXONY 18,817.00 – 34,759.00 – BILD LEIPZIG 9,821.00 5,402.00 17,800.00 9,790.00 BILD DRESDEN 2,850.005 2,451.00 4,667.005 3,990.00 BILD CHEMNITZ 6,146.00 3,380.00 12,292.00 6,761.00

1 Fixed format of the 1/1 page: Nordic format: 376 x 528 mm (W x H). Or the fixed format at 1/2 page: Nordic format: horizontal 376 x 264 mm (W x H) or vertical 187 x 528 mm (W x H). 2 The booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually. 3 See Rate Card for BERLIN-BRANDENBURG TOTAL, BILD BERLIN-BRANDENBURG and B.Z. 4 Economy Rate identical for all colour layouts. Handling of BILD Regional Editions: You decide whether your ad should appear in the first half of the week (Monday through Wednesday) or in the second half of the week (Thursday through Saturday). We determine the exact publication date. Rates are not eligible for volume or commitment discounts but are eligible for agency commission. Ad/print material deadline for the first half of the week: Friday 12 noon:For the second half of the week: Wednesday 12 noon. 5 Heavily discounted fixed format rate that is not eligible for any further discounts. 6 GERMANY WEST TOTAL consists of BILD Nielsen I to V and B.Z. Also see separate 2021 BILD Booking Units Card. 7 GERMANY EAST TOTAL consists of BILD Nielsen V to VII-2 – 3 and B.Z. Also see separate 2021 BILD Booking Units Card. For discounts, see section 4. Ads appearing in partial editions published in tabloid format are subject to scaling. See technical specifications for details. All rates in euros plus VAT.

12 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 8. MILLIMETRE RATES AND 1,000 FORMAT1

mm Rate 1,000 ECO4 Booking Unit (B/W– 4c) (B/W– 4c) (B/W– 4c) DEUTSCHLAND TOTAL2, 6 169,30 157,600.00 94,400.00 DEUTSCHLAND WEST TOTAL2, 6, 7 161.61 137,370.00 – NIELSEN I6 47.66 44,377.00 – BILD HAMBURG AND THE NORTH 14.84 14,840.00 8,162.00 NIELSEN I-South6 17.15 15,500.00 – BILD HANOVER 6.72 6,720.00 3,696.00 NIELSEN I-West6 15.67 14,037.00 – BILD BREMEN 3.09 1,895.005 1,639.00 NORTH RHINE-WESTPHALIA 33.81 33,810.00 – BILD RUHR AREA 13.40 13,400.00 7,370.00 BILD RUHR EAST 7.06 7,060.00 3,883.00 BILD RUHR WEST 7.60 7,600.00 4,180.00 BILD DÜSSELDORF 5.05 5,050.00 2,778.00 BILD COLOGNE 4.60 1,445.005 1,250.00 BILD WESTPHALIA 9.50 9,500.00 5,225.00 NIELSEN IIIa6 38.35 38,350.00 – BILD FRANKFURT RHINE-MAIN 9.95 9,950.00 5,473.00 BILD SAARLAND 3.90 1,340.005 1,159.00 BILD RHINE-NECKAR 5.02 5,020.00 2,761.00

See the following page for footer resolutions and notes.

13 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 8. MILLIMETRE RATES AND 1,000 FORMAT1

mm Rate 1,000 ECO4 Booking Unit (B/W– 4c) (B/W– 4c) (B/W– 4c) NIELSEN IIIb6 25.30 22,950.00 – BILD STUTTGART 7.55 7,550.00 4,153.00 NIELSEN IV6 28.35 25,725.00 – BILD MUNICH4 5.50 1,760.005 1,522.00 BILD NUREMBERG 5.07 5,070.00 2,789.00 GERMANY EAST TOTAL2, 3, 6, 8 44.26 53,870.00 – BERLIN-BRANDENBURG TOTAL2, 3 17.22 17,220.00 – BILD BERLIN-BRANDENBURG3 5.75 5,750.00 3,163.00 B.Z.3 11.47 11,470.00 6,882.00 MECKLENBURG-WESTERN POMERANIA7 5.95 5,950.00 3,273.00 BILD SAXONY-ANHALT 3.99 3,990.00 2,195.00 THURINGIA 3.34 3,340.00 1,837.00 SAXONY6 10.61 7,804.00 – BILD LEIPZIG 4.65 3,300.00 1,815.00 BILD DRESDEN 3.05 1,594.005 1,379.00 BILD CHEMNITZ 2.91 2,910.00 1,601.00

1 Fixed format: 1,000 format: 187 x 250 mm (W x H). 2 The booking unit consists of the BILD and B.Z. titles; B.Z. can also be booked individually. 3 See Rate Card for BERLIN-BRANDENBURG TOTAL, BILD BERLIN-BRANDENBURG and B.Z. 4 Economy Rate identical for all colour layouts. Handling of BILD regional editions: You decide whether your ad should appear in the first half of the week (Monday through Wednesday) or in the second half of the week (Thursday through Saturday). We determine the exact publication date. Rates are not eligible for volume or commitment discounts but are eligible for agency commission. Ad/print material deadline for the first half of the week: Friday 12 noon. For the second half of the week: Wednesday 12 noon. 5 Heavily discounted fixed format rate that is not eligible for any further discounts. 6 GERMANY WEST TOTAL consists of BILD Nielsen I to V and B.Z. Also see separate 2021 BILD Booking Units Card. 7 GERMANY EAST TOTAL consists of BILD Nielsen V to VII-2 – 3 and B.Z. Also see separate 2021 BILD Booking Units Card. For discounts, see section 4. Ads appearing in partial editions published in tabloid format are subject to scaling. See technical specifications for details. All rates in euros plus VAT.

14 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. REALLY REASONABLE: WITH THE POPULAR ECONOMY RATE WE WILL REWARD YOUR FLEXIBILITY AGAIN IN 2021. 9. ECONOMY RATE

No matter whether you choose the 1,000 format, corner ad XXL, 1/2 page Handling of BILD Regional Editions: or 1/1 page: in the Economy Rate, you book one calendar week and we You decide whether your ad appears in the 1,000 mm format, as a 1/2 page decide on the exact publication date or 1/1 page in the

■ fi rst half of the week (Monday through Wednesday) or in the

Savings ■ second half of the week (Thursday through Saturday). Benefi t from an enormous price advantage of up to 43 %! We determine the exact publication date. See rate tables in Section 7 and 8 for rates and formats. Right to Move You book the calendar week, and we decide on the exact publication day Ad and print material deadline between Monday and Saturday. ■ for the fi rst half of the week: Friday 12 noon and

You can exclude any day within the booked calendar week when booking, ■ for the second half of the week: Wednesday 12 noon which increases your planning security. Only one ad can be booked per each half of the week

Booking Units and Rates 1/1 page, 1/2 page, corner ad XXL and 1,000 format. Outsize page formats: only GERMANY TOTAL, see the following page for rates and formats of the Economy Rate.

Deadline for Ads and Print Material, Cancellation Deadline GERMANY TOTAL: Monday before the respective calendar week

15 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. GERMANY TOTAL1 BILD Nordic Format Normal Rate Gross Economy Rate Savings Economy Rate 1/1 page 8 columns, 376 x 528 mm 545,700.00 306,000.00 43.9 % 8 columns, 376 x 264 mm 1/2 page 343,200.00 228,500.00 33.4 % 4 columns, 187 x 528 mm 1,000 format 4 columns, 187 x 250 mm 157,600.00 94,400.00 40.1 % Corner ad XXL 5 columns, 234 x 325 mm 266,700.00 158,000.00 40.7 % Front page head right 2 columns, 92 x 135 mm 103,600.00 66,300.00 36.0 % Front page text-passage ad 2 columns, 92 x 50 mm 32,400.00 21,700.00 33.0 % Front page footer right large 115 x 164 mm 103,300.00 71,600.00 30.7 % Front page footer left/right 2 columns, 92 x 135 mm 78,000.00 55,100.00 29.4 % Front page footer left/right small 2 columns, 92 x 100 mm 51,000.00 36,600.00 28.2 % Front page footer XXL left 2 columns, 92 x 250 mm 143,000.00 99,800.00 30.2 % Back page head 2 columns, 92 x 135 mm 76,800.00 53,500.00 30.3 % Back page head small 2 columns, 92 x 100 mm 50,200.00 33,500.00 29.3 % Back page footer left/right 2 columns, 92 x 135 mm 67,500.00 46,700.00 30.8 % Back page footer left/right small 2 columns, 92 x 100 mm 44,200.00 31,300.00 29.1 % VIP strip back page 8 columns, 376 x 100 mm 165,200.00 99,800.00 39.6 %

Conditions: Handling of Economy Rate GERMANY TOTAL

■ No reservations, no waiting list ■ Right to move: within one calendar week (Mon.– Sat.),

■ No changing motifs, no split one weekday can be excluded when booking

■ More than 2 ads per week on request

■ Ads in the Economy Rate are subject to agency commissions, but cannot be applied to other discounts and are not eligible for contracts or further discounts

1The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually. Ads appearing in partial editions published in tabloid format are subject to scaling. See technical specifications for details. All rates in euros plus VAT.

16 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 10. SPECIAL ADVERTISING FORMS

Special advertising forms in BILD are exciting, eye-catching and surprising time and again. They stimulate the senses and motivate readers to become intensely involved with your advertising message. Here is a small selection.

Opening Spread on page 2 and 3 Be right up front where the action is! With the Opening Spread, the fi rst double page after the cover page is yours and yours alone! This prominent placement ensures you readers’ full attention.

front page page 2 and 3 page 4

Cover page strips and Tunnel ad 1/2 page Go for the centre stage! Doubling the message is Present your ad very more effective! This attractively in the centre of the combination of cover page newspaper and achieve full strips and the 1/2 page on impact when the newspaper page 3 ensures you will be is opened just once! c remembered by all readers! The tunnel ad covers two Contact us concerning the pages including crossover. date you require.

17 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. Special advertising forms for BILD Regional* Many different print-related special forms of advertising can be realised in several of our editions, depending on the location: flying page, half cover, half page, scented coating, luminous colours, transparent ads or coloured paper: Please contact us for customised offers and implementation possibilities. Flying Page Your advertising stands out – and doesn't get lost – with the flying page! Attention guaranteed! With the flying page, you can take advantage of an attractive advertising surface around the front and back page (the 1st book) of BILD!

Front Page Inside Page Back Page 135 mm/2 columns 2x 1/2 page (page height) 1/2 page (page height) Half Cover With the half cover, your ad jumps out – without falling out of the newspaper! The half cover offers you an attractive advertising surface placed prominently around the front page!

Half Cover Front Page Inside Page 135 mm/2 columns 1/2 page (page height) Half Page You will be discovered with the half page – and not skipped over! Use the prominent advertising surface within BILD and attract plenty of attention with your ad!

Half Page Inside Section Inside Section 1/2 page (page height) 1/2 page (page height) *Realisable only in some BILD Regional Editions, not possible in BILD National Edition.

18 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 11. PLACEMENT CHARGES AND GEOGRAPHIC SPLIT

Placement Charges Binding commitments regarding placement are possible for the 1,000 format upwards. Extra charges are payable for the gross rate once a binding order has been submitted with no commitment to the client appearing as the only advertiser on that particular page. Only a limited number of placement commitments can be granted. Extra placement charge: 10 % of gross rate (eligible for discount and agency commissions).

Geographic Split Book nationally and advertise with regional reference: use the options of a motif split in our total of 38 regional and Nielsen booking units. Technical costs: 2 – 3 motifs: € 3,000.00 4 – 7 motifs: € 5,000.00 > 7 motifs: € 7,000.00

Technical costs are eligible for agency commissions, but not for discounts.

Status: 01.12.2020

© Frauke Kranold, Hamburg 2020

19 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 12. INSERTS

Insert weight per started All other BILD B.Z. Format 1,000 copies editions HAMBURG Smallest format: 10.5 x 14.8 cm (postcard) No commitments can be given concerning the ex- Up to 10 g 82.00 82.00 85.50 Largest format: 26.0 x 36.0 cm1 clusion of competitive advertising or other advertisers. Up to 15 g 86.00 86.00 88.00 Up to 20 g 90.00 92.00 90.50 Larger formats can be inserted if they are folded If you have any questions, please contact: Up to 25 g 94.00 98.00 93.00 down to the highest format. All multiple page inserts BILD Beilagen (Inserts) Up to 30 g 98.00 104.00 95.50 should be folded along on the longest side. Different E-mail: [email protected] Up to 35 g 102.00 110.00 98.00 types of folding such as double-gate and zigzag Up to 40 g 104.00 116.00 100.50 Booking and cancellation deadline for inserts: cannot be processed. If the brochure inserts contain Up to 45 g 106.00 122.00 103.00 6 business days before date of publication. Up to 50 g 108.00 128.00 105.50 postcards, these should be glued to the inside.

Heavier weights on request. All rates in euros plus VAT.

13. AD AND PRINT MATERIAL DEADLINES, CANCELLATION DEADLINES

Ads GERMANY TOTAL, Regional Editions2 GERMANY WEST TOTAL, GERMANY EAST TOTAL and Nielsen Editions Ad/ Right of Cancellation Ad/ Right of Cancellation Print Material Deadline Print Material Deadline Before Publication Before Publication All colour layouts 2 business days, 12 noon 4 business days 1 business day, 12 noon 4 business days Monday edition: Friday, 2 p.m Split ads 5 business days, 12 noon 5 Werktage 2 business days, 12 noon 4 business days

1 BILD CITY largest deviating format: 22.5 x 30.5 cm. 2 Different advertising and print material deadlines for BERLIN-BRANDENBURG TOTAL: see Rate Card BERLIN-BRANDENBURG TOTAL.

20 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. THE NATIONAL ADVERTISING MEDIUM. PROVOCATIVE. EVERYWHERE. URBAN. INDISPENSABLE. 14. RED IMPACT

redimpact

From one source – Germany’s top tabloids!

Reach approx. 9 million readers with BILD GERMANY TOTAL (incl. B.Z.), Berliner Kurier, EXPRESS, Hamburger Morgenpost, Morgenpost Saxony and tz in Munich.

Your benefi ts

■ 8.65 million readers* reach

■ Total circulation approx. 1.70 million

■ Simple, fast and flexible processing

*Source: paid circulation 1.63 million IVW 1/2020 + 70,771 sold copies of Berliner Kurier (last IVW report). Owing to Corona, incomplete IVW report for Q2, hence reference values from Q1/2020. ma 2020 Press II (reach without Berliner Kurier).

21 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. Rates and bookable formats – red impact1 2021

Formats 1/1 page 1/2 page, horizontal 1,000 format Front page head Front page footer Mon.– Fr. 633,900.00 387,300.00 197,700.00 125,400.00 99,800.00 Sat./Sun. 638,700.00 389,700.00 200,600.00 126,600.00 101,000.00

Ad and Print Material, Cancellation Deadlines

red Impact Ads1 Ad Deadline/ Print Material Deadline Right of Cancellation Ads red Impact, inner section 3 business days before publ. date, 12 noon 3 business days before publ. date, 12 noon Ads red Impact, front page 5 business days before publ. date, 12 noon 3 business days before publ. date, 12 noon

It has never been easier to have your advertising appear throughout Germany and 5 major cities! One order – one bill! And the need to deliver only one print material makes handling even easier for you.

1 The red impact booking consists of the newspapers: BILD DEUTSCHLAND-GESAMT (incl. B.Z.), Berliner Kurier, Express, Hamburger Morgenpost, Morgenpost für Sachsen and tz München. All ad prices in Euro plus VAT. Gross prices are eligible for discounts and deductible agency commissions. Theme splits when booking red impact are available on request plus technical costs.

22 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 15. BILD DIGITAL

BILD.de is the multimedia medium for the whole of Germany. As one of the top general-interest portals with high reach, BILD is available on all devices – stationary, mobile, social and in apps!

■ BILD reaches over 5.38 million daily unique users1

■ Including over 3.17 million unique users on the BILD.de website1

Relevant for advertising High-income 54 % are aged 20 – 49. 72 % have a net household income of over € 2,000.00. 54 % 72 %

Unisex In employment 56 % are male and 44 % female. 71 % of our users are in employment. 56 % 44 % 71 %

Indicators

■ Unique users: over 24.9 million2

■ Visits: over 458.4 million3

■ Page impressions: over 1,471.4 million3

1 Source: agof daily digital facts; basis: aged 16+; exemplary day: average August 2020. 2 Source: agof daily digital facts; basis: aged 16+; individual month August 2020. 3 IVW August 2020.

23 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. WHETHER VIA SNAPCHAT, FACEBOOK OR YOUTUBE – REACH YOUR TARGET GROUP ALWAYS AND EVERYWHERE! 16. BILD SOCIAL MEDIA

Address BILD fans and their contacts in a new environment and a new usage situation!

million million million < 4 MAUs 8.8 followers 1.4 fans million million 16.8 MAUs 11.4 MAUs Vertical Video Top-Snap #1 Top-Snap #3 AD Top-Snap #4

BILD SNAPCHAT BILD FACEBOOK BILD YOUTUBE

■ Your advertising fi ts in between the top snaps ■ “Handshake” link with your ■ Expand your media volume as native material in the content! Facebook page on YouTube

■ Address the youngest BILD target group ■ Direct linkout to your re- ■ Access the largest video

■ Interactive & congenial quired landing page collection of BILD

■ Targeting and high CTR ■ Expanded and younger target group

24 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. MORE IMPRESSIVE. LIVE. 17. BILD LIVE

BILD WAS IN FACT ALWAYS TV FASTER – MORE CREATIVE – MORE AUTHENTIC

The fi rst BILD was published 68 years ago, as a printed response And now, in 2020, Editor-in-Chief Julian Reichelt is continuing the to television. The publisher Axel Springer had the idea of creating dream of the publisher: BILD is really becoming television. a medium that stops the moving picture. It was a success! BILD is becoming the largest live platform for news, entertainment BILD is Europe’s largest daily newspaper, a seismograph of the and sport. A mirror of society’s emotions. Faster, more creative, feelings of an entire nation. more authentic, bolder, more emotional, more provocative and more surprising – that’s typical of BILD.

25 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. BILD.DE CAN ALSO ACT REGIONALLY! 18. BILD.DE REGIONAL AND BZ.DE

Reach your target group in the required region. Highlights and news from 18 regions are attractively pooled and presented in the BILD.de Regio ChanneIs. Benefi t from the fast-growing regional environments – in multiscreen playout.

SPECIALS Use our top selIers to give your products a stage in the digital world.

■ BILD.de Regio Advertorial: The BILD.de Regio Multiscreen Advertorial enables you to benefi t from the advantages of both media. Let users immerse themselves in your brand world with videos, picture galleries and much more besides.

■ BILD.de Regio Brand Story: Brand story in the distinctive BILD style – tailor-made for you with exclusive, native and large-scale teasers on BILD.de in the Regio Channel.

■ BZ.de Brand Day: Book the entire website of BZ.de and ensure high attention from our users.

■ B.Z. BERLIN HAMMER: The classic for Berlin – based on the nationally known BILD People’s Product, the concept was tailored to meet the require- ments of the Berlin market.

We will gladly advise you on our regional and individual BILD.de speciaIs!

More information is available at: mediaimpact.de/bild-regional

26 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. WE DYNAMISE YOUR SALES! AND GERMANY BUYS! 19. CROSSMEDIA CONCEPTS OF BILD GROUP

With a BILD brand concept, you benefi t from the credibility of one of Germany’s strongest media brands. The design in the look & feel of our titles translates your message into the language of our readers and users.1 With the exclusive usage of the brand logos in the context of the campaign, you transfer this message to your products and at the PoS. Access your consumers with our high reach and eye-catching presentation.

For over 18 years, the People’s Product A Campaign for Germany offers We spotlight your product! has been Germany’s big crossmedia con- the possibility to advertise products or Our Product Tip offers you a sector- cept. Over 200 People’s Products speak services. The content is capable of specifi c sales drive focusing on product for themselves. We offer you a full-service addressing a mass market and enthrals and price. package for crossmedia campaigns indivi- the whole of Germany. dually tailored to meet your requirements.

1 All advertising material designed in the context of brand concepts is designated as advertisement.

27 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. SUCCESS STORIES FOR STRONG BRANDS. 20. AXEL SPRINGER BRAND STUDIOS

The Axel Springer Brand Studios unite the digital and crossmedia content MATCH and creative marketing power at one of Europe’s top publishers. The best journalists and crossmedia strategists develop authentic success stories for strong brands. Each campaign WE THINK BIGGER. WE ENTERTAIN. is tailor-made for your target group. WE EXPLAIN. WE MOVE.

Native journalists, video producers, digital strategists and crossmedia experts translate brand goals into tailor-made storytelling and 360 campaigns with CREATE maximum impact. With our strong media brand portfolio, we reach all target We reach your target groups in secure environments with groups precisely, create orientation, entertain and persuade. very high reach on all screens, devices & platforms and in newspapers & magazines. We are everywhere where We offer full service from the communication idea via media planning and Germany is at home. project management to creative realisation with a professional team.

MEASURE Our campaigns are individually developed and optimised. We give you the results your brand needs.

28 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. PRODUCT OVERVIEW – OUR ADVERTISING BESTSELLERS

BRANDING AWARENESS TRAFFIC IMAGE SALE EXPLANATION

COOPERATIVE AGREE- ADVERTORIAL MENTS FOR CONTENT BRAND CONCEPTS

Brand storytelling with superb Product-centred, individually Advertisement in the look & Select the suitable integration Crossmedia brand concepts narrative competence. conceived, advertising story- feel of the media brand. from brand hub and product to explain products, brands Individually conceived stories telling with elaborate videos Integration of your content hub or services and boost sales. with elaborate storytelling and graphics in the look & in stories concerning your Focus: Image of brand Focus: On client’s product elements, videos, graphics. feel of the media brand as products & advertising Guaranteed: Views and Brand concepts: well as linkouts. messages. Focus: USP of the brand Ad Impressions (only with e.g. WELT ERKLÄRT, with native approach Focus: On product and/or Focus: On the product and product hub) BILD People’s Product brand; storytelling with the content of the client Guaranteed: Page Views Guaranteed: superb narrative compe- Print extension possible Guaranteed: Ad Impressions (digital) tence Ad Impressions Crossmedia components Guaranteed: Page Views & Print extension possible Ad Impressions Print extension possible

29 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 21. TECHNICAL SPECIFICATIONS

Contact tel: TABLOID FORMAT GENERAL SPECIFICATIONS +49 (0) 30 2591 - 73073 Type area Printing process 257 mm wide x 369 mm high (Coldset) web-fed offset according to Fax (1,845 total millimetres) ISO 12647-3:2005 +49 (0) 30 2591 - 72948 Number of columns Dynamic range NORDIC FORMAT Ad and text passage: Tonal gradations in print from 3 % to 95 % Type area 5 columns per 45 mm 376 mm wide x 528 mm high Dot gain (4,224 total millimetres) Crossover 50 % tone of the lithograph gains approx. 26 % Max. 532 mm wide, 369 mm high in newspaper offset printing. Number of columns (11 ad columns) Ad and text passage: 8 columns per 45 mm For ads scaled in tabloid format, we recommend QR Code the following font sizes and line widths in order We recommend a minimum format of 25 x 25 mm and Column widths to ensure optimal readability resolution of 300 dpi to ensure the readability of QR code 1 column = 45 mm, 2 columns = 92 mm, illustrations in newspaper printing. The advertising client 3 columns = 139 mm, 4 columns = 187 mm, Fonts is responsible for the content of the link. 5 columns = 234 mm, 6 columns = 281 mm, Positive fonts from 9 point; 7 columns = 329 mm, 8 columns = 376 mm Negative fonts from 12 points, semibold, sans-serif

Crossover Line width Max. 777 mm wide, 528 mm high Positive lines at least 0.3 mm (17 ad columns) Negative lines at least 0.45 mm

Fonts Positive fonts from 6 point; Negative fonts from 8.5 points, semibold, sans-serif

Line width Positive lines at least 0.2 mm Negative lines at least 0.3 mm

30 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. Screen angle Colour Processing PRINT QUALITY Cyan = 15°, magenta = 75°, Please use the ICC colour profile ISOnewspaper26v4.icc. No guarantee can be given for print quality in the event yellow = 0°, black = 135° This takes into account the parameters of achromatic of different data structures. Variations in colour at the composition, max. colour application and dot gain in printing sites are caused by the process and do not Colours newspaper printing. The profile can be downloaded at: justify claims for compensation. No guarantee is given Euro scale ISO 2846-2 http://www.axelspringer.de/icc for the accurate realisation of 4c ads by means of Please use additional colours as HKS-Z special colour. ICC colour profiles. The dimensional stability of the print These are usually implemented in CMYK values according Total colour application paper is subject to slight variations due to the processes to the HKS-Z CMYK colour table, version 2006 Max. 240 % used. (available on request). 4c proof print Additional options for the transfer of print material can Registration mark tolerance Client's proof supplied and adapted for newspaper be found at: http://transfer.axelspringer.de ≤ 0.3 mm (congestion > 0.3 mm) printing in accordance with ISO 12647-3:2005 with FOGRA Media Wedge CMYK v3.0a Please consult the relevant Rate Card for technical ADVERTISEMENT DATA specifications and contact information for individual Image resolution DIGITAL DATA TRANSMISSION bookings of B.Z. at: www.media-impact.de 250 dpi, for line of max. 1,270 dpi You can access information on the structure and delivery For higher resolution picture components, the publisher of the print material at http://transfer.axelspringer.de and reserves the right to reduce the picture resolution to the directly transmit the print material. We recommend an specified values. We will not assume any guarantee for upload with registration. the correctness of the conversion. Please contact us by e-mail at File Format [email protected] to obtain a We recommend the file format PDF/X-4:2008. transmission account. Please send data-storage medium The file formats PDF/X-1a:2001 and PDF/X-3:2002 re- (CD, DVD) and proof to: main valid and are also accepted. We generally do not use any open formats. The files must be set up in the Axel Springer SE original size of the ad; please do not set up trim signs. Herstellung News Media National Ad Production Please note that the publisher will flatten the included Axel-Springer-Straße 65 transparencies in the event of PDF/X-4 file delivery. 10888 Berlin

31 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 22. CONTACT PARTNER OF THE NATIONAL MARKETER MEDIA IMPACT

NATIONAL INTERNATIONAL SALES DIGITAL SALES Managing Director Crossmedia Director Luxury & Lifestyle Head of International Sales Senior Director Digital Sales Director Digital Sales Nord/Ost Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Matthias Schönwandt Kathleen Schwiezke Fellin Wolter Benedikt Faerber Alexander Wieghard Zimmerstraße 50 Theresienhöhe 26 Zimmerstraße 50 Zimmerstraße 50 Zimmerstraße 50 10888 Berlin 80339 Munich 10888 Berlin 10888 Berlin 10888 Berlin Tel.: +49 (0) 151 291 388 88 Tel.: +49 (0) 151 440 478 34 Tel.: +49 (0) 151 440 470 64 Tel.: +49 (0) 151 641 730 34 Tel.: +49 (0) 160 904 558 37 [email protected] [email protected] [email protected] [email protected] [email protected]

Director Automotive & Mobility Director Retail UK/US/France Director Digital Sales West Stellv. Director Digital Sales Nord Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Christoph Schulze Birgit Santoro Patricia Meier Woster Sven Heintges Jörn Brauner Neuer Zollhof 1 Zimmerstraße 50 9 Wimpole Street, 3rd Floor Neuer Zollhof 1 Axel-Springer-Platz 1 40221 Dusseldorf 10888 Berlin London W1G 9SG 40221 Dusseldorf 20350 Hamburg Tel.: +49 (0) 151 161 570 04 Tel.: +49 (0) 151 528 500 43 United Kingdom Tel.: +49 (0) 151 584 511 06 Tel.: +49 (0) 151 440 477 16 [email protected] [email protected] Tel.: +44 (0) 779 686 20 18 [email protected] [email protected] [email protected] Director Consumer Goods Senior Manager Brand Partnerships Director Digital Sales Mitte/Südwest Head of Digital Sales Retail Media Impact GmbH & Co. KG Sports Betting Italy Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Knut G. Müller Media Impact GmbH & Co. KG Axel Springer Media Italia S.r.l. Philipp Matschoss Emily Mierendorff Theresienhöhe 26 Lena Sachse Laura Ferri Gerbermühlstraße 9 Zimmerstraße 50 80339 Munich Zimmerstraße 50 Via Leopardi Nº 21 60594 Frankfurt/Main 10888 Berlin Tel.: +49 (0) 151 161 570 08 10888 Berlin IT-20123 Milan Tel.: +49 (0) 151 446 198 98 Tel.: +49 (0) 151 440 471 27 [email protected] Tel.: +49 (0) 151 440 476 75 Tel.: +39 (0) 2 43 98 18 65 [email protected] [email protected] [email protected] [email protected] Director Finance, Tourism & Services Unit Manager Digital Sales Südwest Media Impact GmbH & Co. KG Director Telecommunications Benelux Media Impact GmbH & Co. KG Marcus Brendel & Electronics Mediawire International Daniel Seiler Neuer Zollhof 1 Media Impact GmbH & Co. KG Anita Rodwell Zeppelinstraße 116 40221 Dusseldorf Ingo Kölbl Plein 1945, nr 27 73730 Esslingen Tel.: +49 (0) 160 987 724 94 Gerbermühlstraße 9 NL-1251 MA Laren Tel.: +49 (0) 151 161 570 06 [email protected] 60594 Frankfurt/Main Tel.: +31 (0) 651 48 01 08 [email protected] Tel.: +49 (0) 151 161 570 05 [email protected] Head of Healthcare [email protected] Director Digital Sales Süd Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Elmar Tentesch Daniel Maubach Münchener Straße 101/09 Theresienhöhe 26 85737 Ismaning 80339 Munich Tel.: +49 (0) 172 775 91 27 Tel.: +49 (0) 151 124 465 77 [email protected] [email protected]

If you are interested in specific regions, please contact the regional marketing organisation of BILD. Your local contact partner is given at:

January 2021 Status: mediaimpact.de/bild-regional

32 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z.