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BILD Price List 2021 RATE CARD NO. 75 − VALID AS OF 1.1.2021 BIG SUCCESS ALSO DEPENDS ON BIG REACH 1 BILD Group 10 Special Advertising Forms 17 BILD live 2 Title Portrait 11 Placement Charges and 18 BILD.de Regional and BZ.de 3 Publisher Information Geographic Split 19 Crossmedia Concepts of BILD Group 4 Scales of Discount 12 Inserts 20 Axel Springer Brand Studios 5 Basic Rates for GERMANY TOTAL 13 Ad and Print Material Deadlines, 21 Technical Specifications Cancellation Deadlines 6 Outsize Formats and Special Placements 22 Contact Partner of the National 14 Red Impact 7 1/2 Page and 1/1 Page Marketer Media Impact 15 BILD DIGITAL 8 Millimetre Rates and 1,000 Format 16 BILD Social Media 9 Economy Rate ROUND THE CLOCK, 7 DAYS A WEEK. 1. BILD GROUP 43.81 million1 The brands of BILD Group achieve a total reach of over 43 million per month, i.e. over 62 % of the German population have contact with our media every month!¹ 1 Net reach from BILD (brand per month), Autobild.de (users per month), Sportbild.de (users per month), Computerbild.de (users per month). Source: b4p 2020 I, German-speaking population aged 14 and over (potential 70.64 million). 2 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. BILD: SEISMOGRAPH OF THE GERMAN STATE OF MIND. 2. TITLE PORTRAIT We give people everything that moves them. Purchase probability is highest with advertising We think bigger. We don't give up until we fi nd out in BILD.1 what really moves people in Germany. What exactly determines the likelihood that a particular product is purchased? To fi nd this out, the new BILD We have a passion for writing. Purchasing Impulse Study scrutinizes the intercon- We can't help it. And we don't want it any other way. nections between, for example, advertising affi nity, We put our heart and soul into what we do. media image, ad recall or assessment and the pur- We turn facts into feelings. chase probability of a product. Here are the results1: Information is just information until we can feel it. ■ Advertising in BILD is remembered. Ad recall We tell the facts as human stories. is highest with BILD. We are always everywhere. ■ Newspapers have the best image. BILD is above Good journalism knows no fear of contact. Because all emotional. only those who are in the middle of things capture ■ Advertising is liked in print, loved in BILD. people’s attention. ■ And those who listen are in the middle of things. Advertising in BILD signifi cantly influences the purchasing decision. We are in big images. ■ Advertising in BILD is highly accepted and acts We speak a language that creates images. And we as a particularly strong incentive to buy. show images that make people speechless. ■ Advertising in BILD media activates nearly three We have them all. times as strongly as TV and radio. Merkel, Putin and Trump. The major players speak Booking unit BILD GERMANY TOTAL2 here. ■ Comprises the titles BILD and B.Z. Never let anything stop us. Be everywhere. ■ 7.88 million readers3 Always be faster. Simplify, simplify. 1 Source: BILD Purchasing Impulse Study 2018; compared with ■ 1,269,181 copies sold (Mon.– Sat.)4 the media genres and media brands surveyed concerning which there is an adequate no. of cases in accordance with Standards ■ BILD is published in 20 Regional Editions of the German Advertising Federation (ZAW). 2 Booking unit comprises the titles BILD and B.Z. B.Z. also bookable individually. 3 Source: ma 2020 Press Media II. 4 Source: IVW 2020/3, Mon.– Sat. 3 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 3. PUBLISHER INFORMATION Publisher and Regional Marketer National Marketer Terms of Payment Payable immediately net cash after the invoice date. 1 % cash discount when a SEPA Direct Debit Mandate is set up if outstanding invoices are not past due and BILD: Axel Springer SE Media Impact GmbH & Co. KG cash discount has not been explicitly excluded. B.Z.: B.Z. Ullstein GmbH Zimmerstraße 50 For new clients, the publisher reserves the right to 10888 Berlin require cash in advance up to the ad deadline. Address In the event of late payment or deferment, interest is BILD Anzeigen Bank Account payable at the statutory rate. Axel-Springer-Straße 65 Deutsche Bank AG, Berlin 10888 Berlin IBAN DE73 1007 0000 0083 4747 00 Terms and Conditions BIC DEUTDEBB Advertising orders are carried out in accordance Frequency with our General Terms and Conditions for News- Daily (Mon.– Sat.) Current Data and Services papers, the additional Terms and Conditions of the www.mediaimpact.de respective title and the General Terms and Con- ZIS Number www.die-zeitungen.de ditions for Advertising Orders in Online Media. 102541 (GERMANY TOTAL) Contact BILD Ad Management Our complete General Terms and Conditions Note: The combination of BILD GERMANY TOTAL Edda Feldkamp are provided at: listed by agma includes the titles of BILD GERMANY Tel: +49 (0) 30 2591 - 76843 www.media-impact.de/agb and B.Z. E-mail: [email protected] (not for print data) Internet www.bild.de Integrated Ad Management [email protected] Contact Print Material Tel: +49 (0) 30 2591 - 73073 E-mail: [email protected] 4 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 4. SCALES OF DISCOUNT Scales of Discount for BILD Nielsen/Regional Editions Mini-Contracts for BILD-Nielsen/Regional Editions and B.Z. Frequency Scale/ Quantity Scale/Campaign Period: 12 Months Frequency Scale/ Quantity Scale/Campaign Period: 3 Months Campaign Period: 12 Months For Millimetre Sales of at least Campaign Period: 3 Months For Millimetre Sales of at least 6 times 5 % 3,000 mm 5 % 2 times 5 % 1,000 mm 5 % 12 times 10 % 5,000 mm 10 % 4 times 10 % 1,500 mm 10 % 24 times 15 % 10,000 mm 15 % 8 times 15 % 3,000 mm 15 % 52 times 20 % 20,000 mm 20 % 16 times 20 % 6,000 mm 20 % Each edition is discounted separately. For contracts on sub-editions, ads/millimetres of the next larger edition(s) can be included – in so far as the campaign periods correspond. Minimum size for discount eligibility of the editions: 20 mm. Scales of Discount for B.Z. Frequency Scale/ Quantity Scale/Campaign Period: 12 Months Campaign Period: 12 Months For Millimetre Sales of at least 6 times 5 % 1,800 mm 5 % 12 times 10 % 3,000 mm 10 % 24 times 15 % 5,000 mm 15 % 52 times 20 % 10,000 mm 20 % In the case of ad orders, eligibility for discounts for all booking units presupposes that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year following publication of the respective ad. In the case of contracts, the discount for ads placed during the insertion time period must be claimed in writing and submitted to the publisher within 3 months after the end of the insertion time period. 5 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 5. BASIC RATES FOR GERMANY TOTAL1 1/1 Page 1/2 Page 1,000 Format € 545,700.00 € 343,200.00 € 157,600.00 mm Rate2 2/1 Panorama ad Strip ad (8 columns, 175 mm high) € 169.30 € 1,178,100.00 € 229,800.00 See the following page for footer resolutions and notes. 6 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. Corner ad XXL (5 columns, 325 mm high) Strip of page height (2 columns, 528 mm high) Strip of page height (3 columns, 528 mm high) € 266,700.00 € 173,300.00 € 260,100.00 GERMANY TOTAL1 BILD Nordic Format Tabloid Format Normal Rate Gross 1/1 page 8 columns, 376 x 528 mm 257 x 369 mm 545,700.00 1/2 page 8 columns, 376 x 264 mm/4 columns, 187 x 528 mm 257 x 184 mm/130 x 369 mm 343,200.00 1,000 format 4 columns, 187 x 250 mm 187 x 250 mm 157,600.00 mm rate2 minimum size, 20 mm minimum size 20 mm 169.30 2/1 panorama ad 17 columns, 777 x 528 mm 532 x 369 mm 1,178,100.00 8 columns/175 mm (page width) 8 columns, 376 x 175 mm 257 x 119 mm 229,800.00 Corner ad XXL 5 columns, 234 x 325 mm 187 x 259 mm 266,700.00 2 columns/528 (page height) 2 columns, 92 x 528 mm 65 x 369 mm 173,300.00 3 columns/528 (page height) 3 columns, 139 x 528 mm 98 x 369 mm 260,100.00 1 The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually. 2 A minimum format of 1,400 total mm applies to ads of 5 or more columns. Ads appearing in partial editions published in tabloid format are subject to scaling if necessary. See technical specifications for details. All rates in euros plus VAT. 7 Rate Card No. 75 · valid as of 1.1. 2021 BILD.de · B.Z. 6. OUTSIZE FORMATS AND SPECIAL PLACEMENTS Front page head Front page footer left/right Front page footer XXL Front page text-passage ad Strip under Guide Strip under TV Strip on fi rst Sports page Back page head/footer Back page VIP strip Love Is … 8 Rate Card No. 75 · valid as of 1.1.
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