Dear Club Presidents and Board Members, Volume 5 - May 2017 an Archive of Previous Editions Can Be Found Here: 1

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In this Newsletter Dear Club Presidents and Board Members, Volume 5 - May 2017 An archive of previous editions can be found here: 1. 2017 #SwimBiz Presentations Quote of the Month: 2. USA Swimming “People will always follow a good example; be the one to set a good example.” Foundation Gives ~Anne Frank diarist Financial Support to USA Swimming for Coaches Clinics & 2017 #SwimBiz Presentations Conferences 3. Upcoming Free Webinar 4. Safe Sport Update 5. Is Your Team BUILT The #SwimBiz presentations have been posted on our website. Please scroll down past WITH CHOCOLATE the schedule to find PDF’s of the presentations. MILK? 6. Tired of Worrying if Your 2017 #SwimBiz Presentations: Pool Will Be Available When You Need it? 7. We’re Thinking About Organizational Culture All Wrong USA Swimming Foundation Gives Financial Support to 8. Risk, Innovation, Winning USA Swimming for Coaches Clinics & Conferences 9. Crisis Communications: Four Things Your Board Needs to Know 10. Working with Did you know? Legislators: An Advocacy Briefing Guide Thanks to the more than 550 swim teams using the Swim-a-Thon fundraising platform in for Board Members 2016, the USA Swimming Foundation provided USA Swimming with $120,000 to bring you a series of Coaches Clinics and Conferences, including: 3 Women’s Leadership Conferences, The National Age Group Coaches Summit, and 8 Regional Coaches Clinics.

With your continued support of the USA Swimming Foundation’s Swim-a-Thon

fundraising program, an additional $120,000 is being allocated to USA Swimming in 2017 to fund the Club Analytics Project. This project upon completion, will provide you with Membership & Performance database reports, a benefit for every USA Swimming member club in the U.S.

When you host a USA Swimming Foundation Swim-a-Thon, you are not only raising critical funds for your team, you are providing valuable educational resources for your coaches, and giving back to the sport of swimming by providing learn-to-swim opportunities to kids across the country through the USA Swimming Foundation’s Make a Splash initiative!

More than 200 clubs have signed up to host a 2017 USA Swimming Foundation Swim-a- Thon this spring.

Upcoming Free Webinars

By BoardSource, May 2017

As a part of USA Swimming’s ongoing efforts to provide leadership and skill-building resources that support and strengthen swim clubs and each of you as leaders, we are pleased to offer you a complimentary annual membership with BoardSource. This yearly membership normally would cost you $99/year per person. This membership is recommended for both the Head Coach and all Board of Director members.

If you’re not already familiar with BoardSource, it is widely recognized as the leading organization promoting exceptional nonprofit governance and board service. BoardSource membership is a year-round educational resource that helps to connect, Dave Thomas Sport Development engage, inform, guide, counsel, and support a community of thousands of nonprofit Consultant leaders from across the country. Southern Zone USA Swimming Your complimentary BoardSource membership includes access to over 170 719-866-3573 Direct Line downloadable governance documents, a monthly newsletter and access to their free 719-330-3824 Cell monthly webinars on important issues facing board leaders. 719-866-4669 Fax 719-866-4578 USA It’s very simple to activate your membership! Just visit here and complete the Swimming Office membership registration form. 1 Olympic Plaza Colorado Springs, Co. 80909 Investment Program Governance Structures Webinar email May 10, 2pm – 3pm ET

Presented in partnership with Russell Investments

Is your organization’s investment program proving effective in today’s volatile markets? Have you recently compared it to what your peers are doing? Join us to learn how to evaluate your organization’s governance and decision-making structure as it relates to investment Sponsored by: Energizing your Board’s Involvement in Legislative Advocacy Webinar

May 23 @ 2:00 pm - 3:00 pm

Legislative advocacy can be a critical component to fulfilling a nonprofit’s mission and goals. To be successful, however, you need a clear advocacy agenda and board involvement. Join us to learn of the board’s role in legislative advocacy, how to create and implement a strategic advocacy plan, and how to recognize potential coalition allies.

Safe Sport Update

Have you read the safe sport newsletter yet? Read it here:

Can Your TEAM and/or LSC Implement a similar program with better success?

MD Swimming Parent Program

Program January 2016 was Parent Safety Training Month. Maryland Swimming tracked and incentivized parent participation in the online Safe Sport parent training. The clubs with the highest percentage of parents participating could win a club pizza party.

Budget Maryland Swimming used its Club Development budget to pay for the pizza parties. It did not set a budget limit, however they took advantage of local pizza chains offering $5 pizzas or Buy-2-Get-1-Free deals. Maryland Swimming determined that it would limit the number of pizzas it purchased to cover only the number of swimmers and coaches on the team in order to increase club bonding and minimize budget impact. The Maryland Swimming Board decided that any club that reached 100% participation would receive a pizza party. (Participation above 100% was possible if more than one parent per household participated.)

Promotion Maryland Swimming posted an announcement of the incentive program on its website along with a link to the training. An email was also sent to the club contacts as listed in SWIMS. Coaches already have a lot of responsibilities, and reaching out to the club contact offered a way to engage parent board members. Maryland Swimming posted a spreadsheet tracking participation on its website and updated it every week for the duration of the month.

Engagement 1. Clubs sent out mass emails to their members notifying parents of the incentive program and providing information on how to participate. 2. One club had its athlete representative email every family on its club and copied the swimmers (10 and older) in each household to create pressure from the athletes to get their parents to participate. 3. Several clubs made their coaches’ or facilities’ computers available while parents waited during practice and allowed the parents to take the training in small groups. Clubs who made this opportunity available on a Saturday morning provided free coffee and donuts as an incentive. 4. One club has a conference area in its facility and they set up a projector and screen to host a group screening for each practice session time. This allowed for good discussion among the parents. 5. Setting up screenings at swim meets was not a popular idea due to the length of the training (45 minutes), and parents were concerned that they would miss their child’s event.

Tracking Since parents are not necessarily registered members of USA Swimming, percentages of participation were tracked by the numbers of households per club. This data was pulled by accessing the SWIMS Household Labels report. Therefore, it was possible for clubs to achieve over 100% participation if two parents in a single household took the training. USA Swimming Safe Sport staff provided weekly totals from the course administrators.

Lessons Learned ❏ If the percentage of participation for a club went over 200%, the club contact was asked to do a quick survey among the parents to see if anyone entered the “number viewed” incorrectly. ❏ A few clubs bought in strongly from the beginning, and each week the number of participating clubs grew.

Outcomes for Maryland Swimming ❏ 1,842 parents participated in the online training, representing many of the 3,022 households in the LSC. ❏ 8 clubs had at least one parent per household take the training to earn a 100% participation pizza party. ❏ 29 of 41 age group clubs actively participated. (College-only clubs were not included in the event.)

For questions or additional help contact Susan, Liz or Maggie in the SafeSport Department.

Is Your Team BUILT WITH CHOCOLATE MILK? Share your story for a chance to win a $1,000 grant! Closes FRIDAY! Keenan Robinson, two-time head athletic trainer for the National Swimming Team and current National Team High Performance Director for USA Swimming, knows that training is a 24-7 process, and that every choice contributes to success in key competitions – including when it comes to healthy routines.

Robinson understands the critical role that lowfat chocolate milk plays in post-workout nutrition after a tough practice. This is why he recommends it to his National Team athletes to help them recover and get back out for their next workout.

Coaches – does your team’s post-workout routine include chocolate milk?

If so, enter the 2017 BUILT WITH CHOCOLATE MILK Coaches Challenge between Feb. 22 and May 12 for a chance to win one of five $1,000 grants for your school’s or team’s athletic program.

Learn more here:

Tired of Worrying if Your Pool Will Be Available When You Need it?

Attend one of the 2017 Regional Build and Program Your Pool Conferences to learn what others groups are doing to be proactive.

Over 1,600 people have attended the Regional BAP Conference with approximately 150 new facilities being commissioned and a supporting role in over 100 additional projects. We provide you with information that helps you make the best choices in assembling your team of architects, engineers and other professionals to form your team of planners. The right people involved with the best plan for programming and design gives the project the best chance for success.

Obtain information about USA Swimming’s Facilities professional providers and how they can play a major part in your success. You will have an opportunity to meet some of the professional providers because many of them attend the conference.

Attendees will gain information about: 1. Planning and building your facility for Total Aquatic Programming 2. Validating the needs to explore possibilities for aquatic centers 3. Figuring costs to operate and programming income potential 4. Programming pools for financial sustainability 5. Renovating and upgrading existing pools 6. Designing and building new facilities 7. Understanding and identifying adversaries and advocates for the project 8. Have a better understanding on pool and building size options and cost to build 9. Other management options and value received pricing 10. New building technologies 11. Enterprise plans to help with business plans and feasibility studies

Regional Build-A-Pool Conference Schedule- Confirmed dates & locations below:

Click here to register for the conferences:

Dates of Regional BAP City/State Hotel MAY 5-6, 2017 Minneapolis, MN Renaissance Minneapolis Hotel, The Depot JUNE 16-17, 2017 Uniondale, NY Long Island Marriott AUGUST 5-6, 2017 St. Louis, MO Renaissance St. Louis Airport Hotel SEPTEMBER 2-3, 2017 Washington, D.C. Washington D.C. Hilton OCTOBER 21-22, 2017 Denver, CO Omni Interlocken Hotel

For a visual map of the 2017 Regional Build a Pool locations click here.

For questions contact Sue Nelson or Mick Nelson.

We’re Thinking About Organizational Culture All Wrong By John Traphagan, Harvard Business Review, January 06, 2017

A common thread in the study of organizational culture is the idea of culture as a unifying force that brings people together to work productively toward the attainment of organizational goals. In this approach, organizational culture is understood as a variable to be used in projects of social engineering aimed at creating unity and cohesion.

But that’s not really what culture is about, nor is it a useful way to think about organizations. Why? Because culture isn’t just about unity; it’s also about division. Rather than a deterministic “thing” that shapes behavior and unifies people, culture is something people use, often strategically, to achieve goals. It can also provide a basis upon which people contest and counter certain ideas and values while accepting other values associated with a particular cultural context.

Learn more here:

Risk, Innovation, Winning By Toto Wolff, FindingMastery.net, April 26, 2017

This conversation is with Toto Wolff. If you follow Formula One, you know what Toto has helped build over the past handful of years. He’s an owner and the Head of Mercedes- Benz Motorsport.

Formula One is known as the tip of the arrow when it comes to motorsports — their cars are the fastest road course racing cars in the world, being able to maintain very high cornering speeds (pulling 6g’s) by generating incredible amounts of aerodynamic down force. They race at speeds of up to approximately 230 MPH.

Toto is a father, husband, and businessman. He knows risk. He knows innovation. And he knows winning. Under his leadership, Mercedes-AMG Petronas Motorsport has clinched a hat-trick of Formula On e World Championships, winning a total of six titles and more than 50 Grand Prix since 2014.

The reason I wanted to have the conversation with Toto is because he has an incredible way about how he see’s organizational success — how he balances the financial tension between innovation and risk and how he works with highly talented drivers and engineers and ultimately — I wanted to understand what is at the center of his relentless drive…..and….how exactly does someone become able to be an owner of a Formula One team (let alone the Mercedes team).

This conversation is loaded….Hope you enjoy and are able to put at least one of insights in the conversation into action.

Oh, by the way, Toto speaks fluent German, English, French, Italian, Spanish, and Polish.

Learn more here: Crisis Communications: Four Things Your Board Needs to Know By BoardSource

Four Things Your Board Needs to Know

It may not be enjoyable to focus on negative things that could happen for your organization, but it is the responsible thing to do. This resource outlines four things your board should know about its role in a crisis • Expect the unexpected • Two types of crises • Planning in crisis communications • Questions to address is a crisis communications plan

Learn more here:

Working with Legislators: An Advocacy Briefing Guide for Board Members By BoardSource

A how-to guide for meeting with elected officials

One of the most rewarding things about serving as a nonprofit board member is the opportunity it affords to help create positive change through advocacy. This guide provides helpful tips for board members in preparing to meet with a legislator, including • identifying which legislators to meet with • learning from seasoned board members • showing the organization’s impact

Learn more here:

The material in this e-mail is provided for educational and informational purposes only and does not constitute a recommendation or endorsement with respect to any company or product. One of the objectives of the USA Swimming Club Development News is to make coaches aware of potential resources available.

IMPORTANT REMINDER: USA Swimming reminds all member organizations and coaches to that you are responsible for complying with applicable copyright laws regarding publication and distribution of printed materials, including internet content. If you have any concerns about whether material you seek to reprint is covered by copyright law, we encourage you to contact the author and obtain permission or otherwise seek appropriate counsel regarding use of the materials.

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