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El Sector Se Harta Del Incesante Maltrato Político BASTA Las Cadenas España Acoge Resisten Para Nuevos Modelos No Bajar Precios Hoteleros PÁGINAS 22-23 PÁGINA 36

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El Sector Se Harta Del Incesante Maltrato Político BASTA Las Cadenas España Acoge Resisten Para Nuevos Modelos No Bajar Precios Hoteleros PÁGINAS 22-23 PÁGINA 36 REVISTApreferente DE ANÁLISIS Y ESTRATEGIA TURÍSTICA AÑO XXVIII I No 333 I FEBRERO 2019 El Sector se harta del incesante maltrato político BASTA Las cadenas España acoge resisten para nuevos modelos no bajar precios hoteleros PÁGINAS 22-23 PÁGINA 36 Los emisores Expedia y Alibaba: españoles sacan distintos enfoques músculo de nuevo del toque humano PÁGINA 40 En España la primera industria no es asunto PÁGINA 92 de Estado mientras se tolera la turismofobia y hasta se menosprecia el ‘sol y playa’ ESPECIAL PÁGINAS 6-18 INFORME Los tres líderes ESPECIAL China: por qué de Cuba, aún más The Grand Reserve, el todo es diferente fuertes en la isla top de Meliá en el Caribe PÁGINAS 48-49 PÁGINAS 78-79 PÁGINAS 63-70 Renace a lo grande un icono de La Habana IBEROSTAR GRAND P ACKARD Descubra el nuevo hotel Iberostar Grand Packard, un enclave único en el corazón histórico de la ciudad con espectaculares vistas al Malecón y a la bahía. Sumérjase en la historia y los ritmos de Cuba desde este hotel gran lujo de la Habana Vieja. iberostar.com | +34 971 998 061 EDITORIAL habido algo de responsabilidad de los propios empresarios turísticos: divididos, Basta confundidos, sin liderazgo, incapaces de estructurar su mensaje, también tienen as perspectivas turísticas para 2019 no son buenas. A partir de esta afirmación parte de la culpa en este lamentable estado de cosas. Len la que todo el mundo estaría de acuerdo, el grado de preocupación varía Sin embargo, es evidente que esto no puede continuar así. El sector ha dicho según el operador con el que se hable. Todos coinciden en que una gran parte “basta”, como clama la portada de esta publicación. “Basta” quiere decir como de la responsabilidad en que ese horizonte no sea óptimo reside en nuestros mínimo que España no puede seguir adelante sin escuchar al sector turístico. Ser agentes o en nuestras políticas. O, para ser más precisos, en nuestra falta escuchado es un derecho básico que se antoja una obligación cuando hablamos de políticas; en la indiferencia generalizada de la clase política ante el sector del primer creador de empleo del país. “Basta” quiere decir que no es aceptable económico que ha protagonizado el rescate de España cuando, desde 2008 a que se tolere, cuando no fomente, una cultura hostil al visitante turístico. Si hay 2014, la economía sufrió una poderosa recesión. que regular, que se hable, que se tomen medidas y que se dialogue, pero no se Si en estos últimos cuatro años no se percibió con claridad esa falta de liderazgo de puede permitir que proliferen los mensajes hostiles y agresivos con los turistas. los políticos fue porque los destinos rivales de España han tenido un severo traspiés Los ataques a nuestros visitantes, de los que ha habido casos en varios lugares, y nos han dejado hacer nuestro agosto. Pero, como es evidente, era una situación no deben volverse a producir y mucho menos ante la mirada pasiva de nuestros transitoria. Hoy, cuando los competidores han vuelto al mercado, nuestras miserias responsables políticos. “Basta” quiere decir que hay que plantear una agenda quedan expuestas al público: no tenemos políticas claras, no hemos acordado nada política de medidas que permitan garantizar la competitividad del turismo. El más allá de la rivalidad del día a día; no tenemos respuestas a los desafíos; no se turismo no es, como otros sectores, un negocio de minorías, ni de élites, ni de habla seriamente con el sector; se mantiene el caos urbanístico, reglamentario y privilegiados. El empleo que genera el turismo beneficia a todos, pero este sector legal; se tolera la turismofobia y, en definitiva, se vive de espaldas a los intereses atiende especialmente a los más desfavorecidos, a los que tienen una formación colectivos, porque el turismo es un bien de la sociedad. básica, a quienes no han tenido oportunidades de ir más allá. “Basta” significa que La responsabilidad de este desaguisado es general. Ni la derecha ni la izquierda han no podemos seguir creando impuestos que no revierten en el sector, añadiendo sido capaces de dialogar, de escuchar, de implementar políticas coherentes. Como una fiscalidad que sólo sirve para engordar el gasto público, frecuentemente muestra, el hecho de que ni siquiera se haya dado al turismo el rango administrativo basado en electoralismo barato. “Basta” quiere decir que nuestro país no ha que merece quien mueve el once por ciento de la economía. Los responsables son de estar ni un día más por detrás de sus rivales en promoción, legislación e la derecha y la izquierda, aunque esta última supera todos los niveles soportables, innovación. En todo esto, sólo se puede avanzar si hay una verdadera implicación con un desprecio al sector que resulta inconcebible en gobernantes con un mínimo política, institucional, que hoy brilla por su ausencia. sentido de la responsabilidad. Pedro Sánchez, un presidente del que parece que no La feria Fitur, como todos los años, es un escaparate del sector, al que acuden se puede esperar más que gestos de los que se olvida instantáneamente, ni siquiera todos los políticos para ser vistos. Este año empieza a ser hora de que no sólo ha tenido el detalle de agraciar al turismo con uno de sus abrazos para consumo busquen rédito sino que asuman compromisos, que escuchen y pacten, que mediático. En Barcelona, además, la actitud de su alcaldesa y, tras ella, de parte de dialoguen y asuman retos. Ver cómo las reservas turísticas están cayendo en la la clase política, ha sido simplemente absurda y suicida. Así podríamos seguir de mayor parte de los mercados emisores no es una razón de alarma; ver que nadie autonomía en autonomía, con excepciones como la andaluza y la canaria. en el sector público se ha molestado en analizar las causas para tomar medidas La crisis, naturalmente, nunca pudo haber llegado a este nivel si no hubiera de acuerdo a esas necesidades, sí. Actualidad Informe Caribe Hartazgo del Sector China: por qué Tulum, la nueva Ibiza de 2019 o 333 I FEBRERO ante el maltrato político _______ 6-7 todo es diferente ____________ 48-49 AÑO XXVIII I N América para el invierno _______ 72 REVISTApreferente DE ANÁLISIS Y ESTRATEGIA TURÍSTICA El Sector se harta del incesante maltrato político España: la primera industria Entrevista Cuba prevé 5.000 nuevas no es asunto de Estado __________ 8 Gabriel Escarrer Jaume, habitaciones anuales ___________ 76 BASTAEspaña acoge nuevos modelos CEO de Meliá ______________ 50-51 Las cadenas hoteleros Colau erige a Barcelona en resisten para PÁGINA 36 no bajar precios La Habana se renueva PÁGINAS 22-23 Expedia y Alibaba: distintos enfoques capital de la turismofobia _______ 10 Los emisores del toque humano para su quinto centenario ____ 82-83 españoles sacan PÁGINA 92 músculo de nuevo Dominicana En España la primera industria no es asunto PÁGINA 40 de Estado mientras se tolera la turismofobia y hasta se menosprecia el ‘sol y playa’ Ecotasa: agravio ESPECIAL PÁGINAS 6-18 Punta Cana, el destino estrella ESPECIAL Los tres líderes a la oferta reglada y fondos Tecnología INFORME The Grand Reserve, el de Cuba, aún más China: por qué top de Meliá en el Caribe para las hoteleras españolas __ 54-55 fuertes en la isla todo es diferente PÁGINAS 63-70 PÁGINAS 78-79 PÁGINAS 48-49 para usos no turísticos _________ 12 Especial Meliá Alibaba y Expedia: enfoques Gran rechazo a las trabas The Grand Reserve at distintos sobre el toque sumario sobre el turismo familiar _____ 14-15 Paradisus Palma Real _______ 63-70 humano en el turismo _______ 92-93 LO MÁS LEÍDO EN... Escarrer, líder de Exceltur Iberia ante el Brexit La presidencia del lobby turístico de gran- La mayor aerolínea española afronta un es- des empresas pasa a ser ocupada por el cenario incómodo ante el acuerdo entre la mayor líder del turismo español y vacacio- EU y el Reino Unido que tiene consecuen- nal del mundo, Gabriel Escarrer JaumE. cias en los permisos de operación aérea. Apple compra Alua co líder político catalanista de la Transición, Una cadena de Hotelbeds Ryanair fracasa como agente El mayor grupo turístico de Estados Unidos de igual modo que se hizo con Adolfo Suá- Hotelbeds sopesa montar su propia hote- firma la compra hotelera del año del seg- rez para Barajas. lera, con lo que seguiría a otros grandes mento de los resorts al hacerse con los 12 emisores que se lanzaron al negocio más hoteles de la cadena mallorquina para totali- Gaspart, imputado rentable del turismo. zar más de 4.000 en España en solo un año El hotelero y dos de sus hijos declaran co- al sumarse los vacacionales de Hesperia. mo imputados por la querella interpuesta Norwegian, justa de liquidez por el príncipe saudí Turki Bin Nasser que Norwegian asegura haber logrado financia- A menos de dos años de su lanzamiento en El Prat-Tarradellas les acusa de estafarle al ocultar impagos a ción para pagar todos los pedidos cuyos España, la low cost cierra su web de venta El Gobierno decide renombrar el aeropuer- la Seguridad Social por más de 15 millones plazos vencen en los próximos seis meses, de paquetes vacacionales, tras anunciar que to de Barcelona con el nombre del históri- en el Fairmont Rey Juan Carlos I. tras admitir que va algo justa de liquidez. quería ser “el Amazon de los viajes”. preferente I FEBRERO 2019 I 3 ALL INCLUSIVE Miguel Mesquida y Redacción España no tiene suerte con sus secretarias/os de Estado de Turismo Es como si les hubieran echado mal de ojo a la administración gran defensor, se movió mucho pero siempre de cara a la galería y turística estatal: no hay suerte con sus titulares, a cual peor, tanto con actuaciones y amistades reprobables (habitar una vivienda en los del PP como los del PSOE.
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