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California VOL california VOL. 73 NO.Apparel 29 NewsJULY 10, 2017 $6.00 2018 Siloett Gets a WATERWEAR Made-for-TV Makeover TEXTILE Tori Praver Swims TRENDS In the Pink in New Direction Black & White Stay Gold Raj, Sports Illustrated Team Up TRENDS Cruise ’18— Designer STREET STYLE Viewpoint Venice Beach NEW RESOURCES Drupe Old Bull Lee Horizon Swim Z Supply 01.cover-working.indd 2 7/3/17 6:39 PM APPAREL NEWS_jan2017_SAF.indd 1 12/7/16 6:23 PM swimshowmiami.indd 1 12/27/16 2:41 PM SWIM COLLECTIVE BOOTH 528 MIAMI SHOW BOOTH 224 HALL B SURF EXPO BOOTH 3012 Sales Inquiries 1.800.463.7946 [email protected] • seaandherswim.com seaher.indd 1 6/28/17 2:30 PM thaikila.indd 4 6/23/17 11:56 AM thaikila.indd 5 6/23/17 11:57 AM JAVITS CENTER MANDALAY BAY NEW! - HALL 1B CONVENTION CENTER AUGUST SUN 06 MON 14 MON 07 TUES 15 TUES 08 WED 16 SPRING SUMMER 2018 www.eurovetamericas.com info@curvexpo | +1.212.993.8585 curve_resedign.indd 1 6/30/2017 9:39:24 AM curvexpo.indd 1 6/30/17 9:32 AM mbw.indd 1 7/6/17 2:24 PM miraclesuit.com magicsuitswim.com 212-730-9555 aandhswim.indd 6 6/28/17 2:13 PM creora® Fresh odor neutralizing spandex for fresh feeling. creora® highcloTM super chlorine resistant spandex for lasting fit and shape retention. Outdoor Retailer Show 26-29 July 2017 Booth #255-313 www.creora.com creora® is registered trade mark of the Hyosung Corporation for its brand of premium spandex. hyosung.indd 1 6/28/17 2:18 PM features 20 CRUISE ’18—DESIGNER VIEWPOINT This season, we caught up with designers from Bondi Beach to Lima, Peru, and the shores of SoCal to find out the latest trends for Cruise ’18. contents By N. Jayne Seward ww 30 SILOETT GETS A MADE-FOR-TV MAKEOVER With decades of swim business experience and a label on the rocks, the Handy family found an avenue to rebrand and rebuild on reality TV. By Alison A. Nieder departments 14, 16 NEW RESOURCES 18 SWIM NEWS 28 STREET SCENE 38 SWIM SHORTS 44, 46 SWIM TEXTILES The Global Watersports and Beach Lifestyle Tradeshow ON THE COVER: Photographer Tim Regas captured the stylish scene at LA’s Venice Beach. Paddle Life Board Sports Coastal Life POSTMASTER: Send address changes to: CALIFORNIA APPAREL NEWS, Customer Service, PO Box 4419, Orlando FL 32802. CALIFORNIA APPAREL NEWS®: (ISSN 0008-0896) Published by TLM PUBLISHING CORP. APPAREL NEWS GROUP Publishers of: California Apparel News, Market Week Magazine, Water wear, New York Apparel News, Dallas Apparel News, Apparel News South, Chicago Apparel News, The Apparel News (National), Bridal Apparel News, Southwest Images, Stylist® and MAN (Men’s Apparel News). Properties of Register to attend at surfexpo.com TLM PUBLISHING CORP., California Market Center, 110 E. Ninth St., Suite A777, Los Angeles, CA 90079, (213) A Trade Only Event. 627-3737. ©Copyright 2017 TLM Publishing Corp. All rights reserved. Pub lished weekly except semi-weekly first week of January, second week of July and first week of September. Periodicals Postage Paid at Los Angeles, CA, and additional entry offices. The publishers of the paper do not assume responsibility for statements made by their advertisers in business competition. Opinions expressed in signed editorial columns or articles do not necessarily reflect the opinions of the publishers. Subscription rates: U.S.: 1 year, $89; 2 years, $140. Foreign: $180 U.S. funds (1-year subscription only). Single-copy price $2.99 ($6.00 for Waterwear edition). Send subscription requests to: California Apparel News, Customer Service, PO Box 4419, Orlando FL 32802, or visit www.apparelnews.net. For customer service, call (866) 207-1448. 10 CALIFORNIA APPAREL NEWS/WATERWEAR 2017 JULY 10, 2017 10.tofC.indd 10 7/5/17 7:52 PM 212.997.5030 miraclesuit.com magicsuitswim.com longitudeswim.com 212-730-9555 aandhswim.indd 1 6/28/17 2:10 PM TRADESHOW AT JULY 22-24 W SOUTH BEACH BALLROOM & 4TH + 5TH FLOORS HAMMOCKSHOW.COM @ILOVEHAMMOCK RUNWAY AT JULY 20-23 W SOUTH BEACH & THE TENT @ 22ND/PARK AVE SWIMMIAMICOLLECTIONS.COM @SWIMMIAMI PROUDLY SPONSORED BY hammock.indd 1 7/5/17 5:12 PM RESORT . SWIM . ACCESSORIES . SIZES 2-26 www.shopsiloett.com @siloett Chuck Handy, VP Sales: 201.679.0215, [email protected] Marcus Lemonis Showroom East: 38 E. 29th Street, 6th oor, NY, NY 10016, Vicky Donevan, Key Account Manager, 917.376.6033, [email protected], Marcus Lemonis Showroom West: New Mart Building 127 E. 9th St. #401, Los Angeles, CA 90015, Alyssa Waring, Showroom Manager, 314.319.6341, [email protected] CT, MA, ME, NH, NY, RI & VT: Dave & Patti Murphy, 508.277.7901, [email protected] GA, AL, SC & NC: Bobbi Ann Bailey, 912.441.2846 [email protected], FL & PR & Bahamas: Mike Mayhan, 850.490.6330, [email protected], ND, SD, MN, WI, IL, IA & NE: Randy Mulligan, REM & Assoc.,651.245.1766, [email protected], TX, OK, AR, LA, MS, KS & MO: Polly McKissick Montemayor, McKissick Sales, Inc. 936.591.5586, [email protected], OH & MI: Sara Dosenberry, 989.600.0559, [email protected], WA, OR, AK & MT: Barbara Dean, 503.381.6057, [email protected], HI: Toni Hartman, 808.372.0432, [email protected] Aruba, Curacao, Dominican Republic, St. Maarten & St. Barths: Rich & Elsa Hiler, R.A.H. Sales, Inc. 305.951.1820, [email protected] SILOETT Europe: Alan Smith, 410, LTD. +44 7484 233148, [email protected] siloett.indd 1 6/29/17 5:25 PM Drupe: Around the World With an International Staff When Mireya de Andrés told her par- with Skype meetings between de An- ents she was quitting her banking job in drés and her staff scattered all over the Geneva, Switzerland, to start a fashion world. Her designer, Lucia Ribes, is in line, they thought she was crazy. Fash- Valencia. Her print and pattern designer, ion seemed to be on the flip side of the Anna Caldas, is in São Paulo, Brazil; her finance world. public-relations person is in Los Ange- De Andrés, who studied business les; and her swimwear factory is in Bar- administration and management, had celona, Spain. She has freelance design- worked in the family’s decades-old real- ers in England. resources estate company in Valencia, Spain, be- The banker turned swimwear and fore she headed to her next job in Swit- clothing manufacturer describes the line zerland. But banking wasn’t her bag. as relaxing, colorful, a little bit sexy and She eventually convinced her parents edgy. new that fashion was her passion. “I am very She works with her Brazilian design- creative,” she said. “I love to draw. Be- er to come up with unique prints, such ing in an office was a nightmare for me. as a ladybug or green speckles print for My life was not fulfilling.” the Lycra swimwear fabric she uses. Her father finally embraced her ca- Her silhouettes, many reversible, can be reer transition, but there was one condition. She had to find a finan- skimpy or more modest. Bottoms come in an abbreviated bikini cial backer. She didn’t have to look far. Her brother, Dimas, who form or higher-rise shapes that cover more territory. Tops come as works in the family’s commercial real-estate business, became a triangles and bandeaux as well as halters. cofounder and investor in her new company, called Drupe, a stone Each bikini set wholesales for about $45. While most of Drupe’s fruit generated by the palm tree and other fruit trees. sales have been online, de Andrés will be expanding her sales to De Andrés moved to Los Angeles to start her new company, a stores after she finishes up a big rollout of her line in Mykonos, lifestyle brand that makes casual clothing and swimwear for men Greece, later this summer. and women. For more information about Drupe, go to www.drupe-la.com/ The beach-oriented brand is organized in a millennial fashion, contact.—Deborah Belgum Horizon Swim: A Swimwear Label With a Personal Touch By day, Jessi Taylor is an executive assistant at a Los Angeles swimsuits out pretty fast these days. I can do three to five a night.” advertising company. By night she is a swimwear designer who Taylor has always been in love with the beach culture. Her years makes her own patterns and sews her own swimsuits—one by of working at Quiksilver and Roxy taught her how to make patterns one—for her line called Horizon Swim. and about the swimwear industry. Taylor buys her nylon/spandex fabric from a supplier in down- town Los Angeles that only carries custom prints to help distin- guish her line from other swimsuit labels. She designs her patterns, cuts the fabric and sews the suits in various bikini silhouettes. Taylor’s bikini bottoms tend to have more cheekiness to them, but they come in mid-rise silhouettes or styles that are more reveal- ing. Tops are made in triangle shapes and sports-bra styles. While her Spring/Summer collection was filled with vivid tur- quoise, orange, blue and pink hues, the Resort collection that de- buts in August veers more toward desert-influenced shades such as beige and rose. Also for Resort, she is working on more surf and action-girl silhouettes that are lifestyle friendly. “A lot of the styles I am creat- ing are reenforced with elastane at every seam,” she said. “I have sent them to surfer girls and girls who play volleyball to get their feedback,” she said.
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