BRISBANE MARKETING MEMBERSHIP.
2018/19 MEMBERSHIP PROSPECTUS WELCOME.
As the city’s economic development board, Brisbane Marketing proudly champions the city as one of the world’s most desirable places to live, work, invest, meet, study and visit. We exist to create and cultivate opportunities to promote Brisbane, drive investment, generate jobs and grow our $162 billion economy.
Brisbane, Australia’s New World City, is at the centre of an exciting transformation. As our global reputation grows, Brisbane Marketing chooses to engage, empower and collaborate with those who share our ambitious vision for the city. Together, we can make the most of every opportunity to ensure we thrive in our globally competitive world.
Our relationships with our partners and members, Team Brisbane, are vitally important in positioning Brisbane as a destination of choice for business, investment, major events, conventions, study and tourism. As a Brisbane Marketing member you can take advantage of our experienced team, who are ready to share their industry insights and work together to attract and create opportunities for the Brisbane region.
I invite you to join Team Brisbane by becoming a member of Brisbane Marketing and share in the exciting opportunities ahead.
Brett Fraser CEO Brisbane Marketing
2 Brisbane Marketing Membership Prospectus 2018/19 CEO Welcome MEMBERSHIP OPPORTUNITIES. • BUSINESS MEMBERSHIP A general membership for businesses of all sizes to stay informed about Brisbane Marketing activities, significant projects, events, tourism and investment. • TOURISM MEMBERSHIP For Greater Brisbane region businesses whose primary focus is leisure tourism to gain regular trade updates, connect with other tourism operators and access valuable opportunities. • CONVENTION MEMBERSHIP For conference and meeting venues, hotels and service providers interested in engaging with national and international business event opportunities. • STUDY MEMBERSHIP For CRICOS education providers and purpose-built student accommodation providers seeking to attract international students and enhance the student experience whilst in Brisbane. • INVEST PARTNERSHIP For organisations who strategically align with investment attraction across Brisbane’s key growth sectors. • SPONSORSHIP Opportunities for leading brands to sponsor Brisbane Marketing events, programs and initiatives.
3 Brisbane Marketing Membership Prospectus 2018/19 Introduction BUSINESS. MEMBERSHIP Membership Fees: Small Business (<20 employees)...... $300 Medium Business (20–200 employees)...... $1000 Large Business (>200 employees)...... $2500
This membership will keep your business up to date on the full scope of Brisbane Marketing’s activities, significant projects and initiatives, investment wins and major events in Brisbane.
• CEO Update – monthly e-news • Staff e-newsletter subscription about Brisbane Marketing’s opportunities including: activities and upcoming events. Brisbane Marketing • Complimentary invitation/s to - The Brisbane Report the annual Brisbane Marketing - Digital Brisbane eNews Partner and Member events - Visit Brisbane eNews (number of invites dependant on Brisbane City Council size of business). - Smart Connected Brisbane • Invitations to Brisbane Marketing - Business in Brisbane small business and thought - Construction Industry News leadership events. - Planning and Development - Sustainability • Company exposure on Brisbane Marketing website. - Tender Opportunities
• Prize draws and exclusive offers from Team Brisbane partners.
4 Brisbane Marketing Membership Prospectus 2018/19 Business Membership 1 $ $8.1 billion contributed to the Brisbane regional economy 4.9% of Brisbane’s gross TOURISM. regional product 2016/17 MEMBERSHIP 45.3M Total visitor nights Tourism supported 25.6M 1 International visitor nights 70,300 jobs 19.6M2 making up 5.8% of Domestic visitor nights employment in 2016/17
1.3M Annual international visitors % 6.7 YOY international holiday visitation growth
6.5M Annual domestic visitors % 7.7 YOY domestic holiday visitation growth $ 6.4B Domestic & international visitor expenditure
1. Source: Deloitte Access Economic and TEQ, Regional Tourism Satellite Account - 2015/2016
2. Source: Tourism Research Australia Visitor Survey Year Ending December 2017
5 Brisbane Marketing Membership Prospectus 2018/19 Tourism Membership TOURISM. MEMBERSHIP
Tourism is a significant driver of Brisbane’s economy, In addition to Business Membership benefits, • Priority consideration for inclusion in trade collateral contributing $8.1 billion to GDP and generating 5.8% of Tourism Members receive: itineraries, destination marketing campaigns, employment in the Greater Brisbane region. editorial, media referrals, social media and advertising opportunities (fees may apply). As the Regional Tourism Organisation (RTO) for Greater Brisbane Industry Engagement: Priority hosting opportunities with wholesalers, inbound (incorporating Brisbane, Scenic Rim, Moreton Bay Region, • • One complimentary invitation to Brisbane Tourism and tour operators, travel agents and media (itineraries based Ipswich, City of Logan, Lockyer Valley, Redlands and Somerset). Convention Member Networking and Industry Spotlight on client and media requirements). Brisbane Marketing champions the region on a national and events (two events each per year). global stage. • Ongoing consultation and business support with • Invitations to updates from Tourism Australia, Tourism and Brisbane Marketing Tourism team. Brisbane Marketing’s Tourism team works closely with members Events Queensland and other industry bodies. to broaden their industry knowledge, support business • Opportunity to participate in Brisbane Marketing sustainability and growth, and foster collaboration. • Collaboration opportunities through the Brisbane Collective product development, experience development and tourism industry working group. industry capacity building seminars (where applicable). Become a Tourism Member and join us in promoting the Greater • Discounted subscription to Australian Tourism Data Brisbane region as the very best of Australia in one place. • Opportunity for presentation and site inspection/famil for Warehouse (ATDW). key Brisbane Marketing staff. • Business listing on visitbrisbane.com.au via business • Industry updates via Tourism Alert e-newsletter. Membership Fees: ATDW listing. Tourism Membership...... $450 Business Development and Promotion: • Exclusive opportunity to purchase brochure and video screen advertising space in the Visitor Information Centres Additional Visitor Information Centre DL • Access to the Brisbane Marketing Industry Toolkit in Queen Street Mall and South Bank, and present your brochure distribution fee (per brochure)...... $950 including images and videos, industry information and business and/or host famils for VIC staff and volunteers. resources and the major events calendar.
• Partnership opportunities for national and international NB: A Brisbane Marketing Tourism Membership is required trade shows (fees apply). for the business to meet Tourism and Events Queensland requirements for 'Best of Queensland' experiences program.
6 Brisbane Marketing Membership Prospectus 2018/19 Tourism Membership CONVENTION. MEMBERSHIP
In 2016/17 Brisbane hosted3 generating Dreamtime 2017: Dreamtime 2017 was held in Brisbane and is Tourism Australia’s signature incentive showcase, designed to increase awareness of and 1266 425,550 interest in Australia as an outstanding business events destination5: business events delegate days
5 5 5 $ 100% 100% 100% 145,036 buyer satisfaction for buyer satisfaction with of buyers are more 257 million Dreamtime 2017 in Brisbane as a business likely to consider/pitch delegates in economic impact Brisbane events destination Brisbane post visiting Source markets 29 international #91 ranking in the 69% Corporate 16% Association conferences hosted world for international 4 4 12% Government 3% Incentive in Brisbane in 2017 associations meetings
3Source: Queensland Business Events Survey (QBES) 2016 - 2017 4Source: 2017 ICCA Statistics Report Country & City Rankings 5Source: Business Events Australia Dreamtime 2017 Attendee Survey
7 Brisbane Marketing Membership Prospectus 2018/19 Convention Membership CONVENTION. MEMBERSHIP
Business events are critical to Brisbane’s In addition to Business and Tourism Membership Business Development and Promotion: tourism growth, representing the only benefits, Convention Members receive: • A Brisbane Event Planner online directory silver listing segment of tourism that consistently books (valued at $1095) with the option to upgrade. long-term, sometimes more than a decade Industry engagement: into the future. In 2016-17 business events • Direct enquiries from the Brisbane Event Planner website. • Two complimentary invitations to Brisbane Tourism and generated $257 million for Brisbane’s Convention Member Networking and Industry Spotlight • Referrals and sales leads via Request for Proposal (RFPs) economy, equating to 425,500 delegate days. events (two each per year). and Request for Information (RFI – direct client referral to member). The Brisbane Convention Bureau works to drive new • Invitations to a new member orientation, and business
business events into Brisbane, focusing predominately on and industry development events. • Access to the online Brisbane Convention Calendar including event and venue information, projected winning association conferences and corporate incentives, • Access to industry research and statistics including the attendance and contact details where applicable. and maximising attendance at confirmed events. With a Queensland Business Events Survey. strong pipeline of potential new business, partnerships – • Inclusion in bid documents and notifications on bid along with a collaborative industry approach are central • Opportunity for presentation and site inspection/famil for status where applicable. to drive visitation to Brisbane. Become a Convention Convention Bureau staff. • Partnership opportunities for national and international Member and together we can achieve more for Brisbane • Ongoing consultation and business support with trade shows and events, e.g. Brisbane Pop-Up, AIME, as a world-class business events city. Convention Bureau staff. Business Events Greater China Showcase, IMEX Europe and IMEX America (fees apply). • Industry updates through the Bureau Broadcast e-newsletter. • Famil hosting opportunities with business and incentive Access to the Brisbane Convention Support Toolkit Membership Fees: • event planners and media, itineraries based on client and including promotional material, pre and post-touring media requirements. Convention Membership...... from $2200 ideas, and travel support information.
8 Brisbane Marketing Membership Prospectus 2018/19 Convention Membership ACCOMMODATION
Within 5km of CBD $555 base fee + $17.60 per room NB: All city properties within 3km of BCEC pay an additional $13.75 per room*
CONVENTION. Outside 5km of CBD $2200 MEMBERSHIP ACCOMMODATION AND VENUE
Within 5km of CBD $555 base fee + $17.60 per room + $4.45 per square metre of largest function room. NB: All city properties within 3km of BCEC pay an additional $13.75 per room*
Outside 5km of CBD $2200 VENUE
Capacity for 500 or more $555 base fee + $8.80 theatre pax theatre style style capacity of largest function room
Capacity for fewer than $2200 500 pax SERVICES
Service supplier $2200
* All city accommodation properties within 3km of BCEC as a contribution to the City Bid Fund pay an additional $13.75 per room. Please refer to City Bid Fund Overview for more information.
NB: Convention member venues are required to provide information on business events held on site for the Queensland Business Events Survey (QBES). The QBES results are used to allocate State Government funding via Tourism and Events Queensland for ongoing promotion of Brisbane’s business events industry.
9 Brisbane Marketing Membership Prospectus 2018/19 Convention Membership STUDYMEMBERSHIP . nrolled in e Bri sb an % e 70 International student Top 5 source 85K enrolments for 2017 International markets students in China % Growth in 2017 Brazil 12 Queensland India South Korea $ Generated in the Greater Colombia 3B Brisbane economy for 2017
10 Brisbane Marketing Membership Prospectus 2018/19 Study Membership STUDYMEMBERSHIP .
Brisbane’s world-class international education, research and training sectors generate around $3 billion for the Greater Brisbane economy each year, with In addition to Business Membership benefits, Study Brisbane members receive: 85,000 student enrolments in 2017. Industry and Student Engagement: Study Brisbane works with education providers, student accommodation • Participation in the Lord Mayor’s Brisbane International Student Ambassador Program. providers and the wider community to build Brisbane’s reputation as a • Participation and discounts where possible in city-based student-centred events such destination of choice for international students. as the Lord Mayor’s International Student Friendship Ceremonies (four per year) and Employability events. Become a Study Brisbane member to broaden your network, deepen your Member workshops with industry updates (four per year). knowledge and strengthen your voice within the international education industry. • Business Development and Promotion: • Access to the Brisbane Marketing Destination Toolkit and Study Brisbane International agent toolkits including images, videos, information and resources. • Priority hosting opportunities for inbound familiarisation programs. • Partnership and subsidised involvement at national and international trade shows, expos, seminars such as the Study Brisbane China roadshow and South American missions. • A business profile page on the Study Brisbane website. • Inclusion in the annual Study Brisbane International Student Guide with discounted advertising rates. • Logo placement in the Study Brisbane Prospectus. • Profiling of Brisbane as a destination through Study Brisbane’s digital channels where applicable. • Access to Asia-based Brisbane Marketing staff for local introductions and market insights. • A Study Brisbane student accommodation portal listing (accommodation members only). • Access to Study Brisbane promotional merchandise such as banners, postcards, pens and USBs.
11 Brisbane Marketing Membership Prospectus 2018/19 Study Membership CRICOS education providers: Education providers must be registered with CRICOS to deliver courses to international student’s and include STUDYMEMBERSHIP . higher education, vocational education, private and government schools and English language colleges in the Greater Brisbane region. Gross annual international student revenue: (Greater Brisbane region) Fee
Less than $2,500,000 per annum $1090
$2,500,001 - $5,000,000 per annum $4100 $5,000,001 - $7,500,000 per annum $7900
$7,500,001 - $10,000,000 per annum $11,090
$10,000,001 or more per annum $15,900
Student Accommodation Providers Membership is available to purpose-built student accommodation providers in Brisbane.
Bed Capacity (Greater Brisbane region): Fee
Bed capacity less than 20 $1090
Bed capacity 20 - 100 $4100
Bed capacity 101 - 250 $7900
Bed capacity 251 - 400 $11,090
Bed capacity 401 or more $15,900
12 Brisbane Marketing Membership Prospectus 2018/19 Study Membership INVEST. PARTNERSHIP
Greater Brisbane economy is worth $162, 000, 000, 000
1.2M jobs supported $ 217B forecast to reach by 2031 1.5M jobs $ 75K average per capita income
13 Brisbane Marketing Membership Prospectus 2018/19 Invest Membership INVESTPARTNERSHIP .
Major investment in infrastructure and commercial projects is underpinning an unprecedented level of growth in Brisbane, with our $162 billion economy forecast to reach $217 billion by 2031. Brisbane Marketing’s award- winning investment attraction team works to create economic and employment benefits for Brisbane by providing critical introductions, advice and on-the-ground support to secure major project investment. Key Growth Sectors: Benefits:
The team works with local and international investors In addition to Business Membership benefits, Invest Brisbane members receive: with a focus on the following key growth sectors: • Promotion of partner services to potential investors with introductions where applicable. • Food and agribusiness • Tourism infrastructure • Priority access to Invest Brisbane clients and networks. • Advanced manufacturing and logistics • Invitations to the Invest Brisbane bi-annual partner roundtable function, and • Technology and innovation wider Brisbane Marketing events. • Energy and resources • Opportunity to contribute to The Brisbane Report newsletter, distributed to over • Property and construction including student 3000 businesses monthly. accommodation, aged care and retirement. • Logo and company profile placement on the Invest Brisbane website. Invest Brisbane partnerships are open to organisations strategically aligned to the above growth sectors. This private sector-government collaboration ensures investors receive relevant business advice, operational assistance Partnership Fee: and the ability to expedite business expansion. Invest Brisbane Membership...... $10,000
14 Brisbane Marketing Membership Prospectus 2018/19 Invest Membership SPONSORSHIP.
Brisbane Marketing delivers a range of initiatives, programs and events presenting unparalleled sponsorship opportunities.
Regional Flavours Future Food • Brisbane’s annual food and lifestyle festival attracting more • Industry development program that builds capability, than 80,000 visitors. knowledge and networks. Asia Pacific Cities Summit City Sounds • A biennial forum of Mayors and delegates from across the region. • Australia’s largest free, live music program with over 1500 Lord Mayor’s Business Awards performances each year. • Brisbane’s premier business awards featuring 11 award categories. Feel Good Program Christmas in Brisbane • An 18-week free community fitness program at South Bank. • A comprehensive program of Christmas events attended by more than 700,000 people. Asia Pacific Screen Awards The Capital • A red carpet event celebrating cinematic excellence in the Asia • A co-working startup and innovation hub in Queen Street Mall, Pacific Region. home to more than 120 businesses. Digital Brisbane Brisbane Greeters • Empowering Brisbane’s small businesses, startup and tech • An award-winning ambassador program welcoming more communities. than 12,000 visitors each year. Study Brisbane Roma Street Parkland • Building Brisbane’s reputation as a destination of choice for • A popular CBD precinct offering event and activation international students. opportunities.
15 Brisbane Marketing Membership Prospectus 2018/19 Sponsorship 2018 SPONSORS.
*Event & Program sponsors as at June 2018.
For further information on becoming a Team Brisbane sponsor, please 16 Brisbane Marketing Membership Prospectus 2018/19 contact our Brisbane Marketing Commercial and Partnerships team. 2018 Sponsors TERMS & CONDITIONS.
Brisbane Marketing reserves the right to: • Accept or decline any application for a Brisbane Marketing membership at its discretion. • Discontinue any membership if it is of the reasonable opinion that the member has engaged in conduct that is detrimental or harmful (or has the potential to be so) to the name, reputation or interest of Brisbane Marketing or Brisbane City Council. • Benefits are effective for 12 months from the date of membership confirmation. • Members will receive a notice of renewal approximately one month prior to end of term. • Brisbane Marketing membership does not guarantee your inclusion in any marketing material. • Any members’ product or service purchased through the Brisbane or South Bank Visitor Information Centres is made at the risk of the purchaser. Brisbane Marketing accepts no responsibility for claims made by the supplier. • Merchandise selection for Brisbane and South Bank Visitor Information Centres is at the discretion of Brisbane Marketing. • Saleable product at the Brisbane and South Bank Visitor Information Centres require a Public Liability Insurance Certificate copy. • All prices are GST inclusive.
17 Brisbane Marketing Membership Prospectus 2018/19 COMPLETE A MEMBERSHIP APPLICATION HERE.
Brisbane Marketing Pty Ltd ABN 86 094 633 262
Level 8, Roy Harvey House 157 Ann St, Brisbane QLD 4000
PO Box 12260, George St Brisbane QLD 4003
+61 7 3006 6200 brisbanemarketing.com.au [email protected]