Volume 9 July - December 2014 ISSN: 2229 - 4651 Contents Papers Factors Determining Indian Banking Consumer’s Perception on 01 Internet Banking Patel Akash, Kiri Rajeshkumar & Patel Kiran Evaluating the Role of Online Review for Bollywood Films on 15 Box Office Performance Patel Naresh & Frince Thomas Impact of Operating Leverage on Profitability: A Study on Indian 24 Automobile Industry D. Silambarasan & Azhagaiah Ramachandran Empowering Women through Microfinance: Fundamentally 32 Interesting but Pragmatically Irrelevant Rajdev Amit Study the Trend of Private Label Brands around the Globe with 38 Special Reference to India Dharamdasani Deepesh & Bhojak Nimesh Management Best Foods Corporations: How Sustainable a Growth Rate is? 48 Cases Shah Mayur & Shah Avani Being No. 1, To be No. 1 53 Vasavada Maurvi, Joshi Tejas, Thakkar Pooja, Bhatt Kedar & Gadhiya Palak Book Review Financial Services and Markets 59 Jariwala Harsha Editor-in-Chief ISSN: 2229 -4651 Dr. Mahendra Sharma Dean-Faculty of Management Studies, Ganpat University Online ISSN: 2278 – 666X Managing Editor Dr. Amit Patel Registrar, Ganpat University Associate Editor Dr. Harsha Jariwala Volume 9 Asst. Professor-Faculty of Management Studies, Ganpat University July-December 2014 Editorial Advisory Board Prof. David Lamond Executive Dean, Faculty of Business and Law, Victoria University, Melbourne Australia Copyright ©2014 Dr. Upindhar Dhar Vice-Chancellor, JK Lakshmipat University, Jaipur Dr. B. A. Prajapati Published by Dean, Management Studies, Hemchandracharya North Gujarat University, Patan Ganpat University Faculty of Management Studies Dr. I. V. Trivedi Mehsana-Gozaria Highway, Vice-Chancellor, Mohan Lal Sukhadia University, Udaipur Ganpat Vidyanagar- 384012 Prof. Vijay Paul Sharma Dist.: Mehsana, Gujarat, India Chairman, CMA, IIM-Ahmedabad Ph: +91-2762-286 896, 289 094 Email:
[email protected] Prof.