Essay- ATMANIRBHAR BHARAT ABHIYAAN

Atmanirbhar Bharat Abhiyaan or Self-reliant India campaign is the vision of new India envisaged by the Hon'ble Prime Minister Shri Narendra Modi. On 12 May 2020.Aatma Nirbhar Bharat is a weapon launched by the government to fight the economic battle arose due to the pandemic which has eaten up thousands of jobs and also, has disrupted the business houses of the country. The slogan of Atma Nirbhar Bharat is 'vocal for local' which means raise your voice for local products because a famous brand was also local someday.

Our PM raised a clarion call to the nation giving a kick start to the Atmanirbhar Bharat Abhiyaan (Self-reliant India campaign) and announced the Special economic and comprehensive package of INR 20 lakh crores - equivalent to 10% of India’s GDP – to fight COVID-19 pandemic in India. In this project the prime focus of the government will be on those industries mainly which have the potential to create wealth, employment and other benefits in the long run.

Reason for launching of this campaign

There are many reasons behind starting this scheme starting from the very first one:

1. The very first reason is COVID-19, it is an epidemic and the entire world is facing huge trouble. Even the United States couldn’t stop this virus and as a result, it has directly affected our markets and various industries. So, to improve their performance and to improve our economy the Government of India started this scheme.

2. It is a belief that it is Chania behind this virus and as a result, many countries stopped their business relationships with Chania. And we realized that most of the Indian products are imported from Chania itself. We are totally dependent on Chania in many terms and if we will suddenly stop the import, again it will affect our market. So, for this, our Prime Minister thought to promote local products and also promised to help people to start their small-scale industries, so that in the upcoming years we can stop being dependent on other countries and promote our national products.

3. The third reason is again the COVID-19 virus, many industries were running in loss and as a result, many lost their jobs and it was really shocking for many families. Not only laborers but also other workers lost their job. So, to help them the Government launched this scheme

Pillars of the campaign

PM further outlined five pillars of Aatma Nirbhar Bharat

• Economy, Infrastructure, System, Vibrant Demography, demand

Finance Minister further announces Government Reforms and Enablers across Seven Sectors under Aatmanirbhar Bharat Abhiyaan. The government took several bold reforms such as Supply Chain Reforms for Agriculture, Rational Tax Systems, Simple & Clear Laws, Capable Human Resource and Strong Financial System.

Phase of scheme

The Five phases of Atmanirbhar Bharat are:

Phase-I: Businesses including MSMEs

Phase-II: Poor, including migrants and farmers

Phase-III: Agriculture

Phase-IV: New Horizons of Growth

Phase-V: Government Reforms and Enablers

Policy Highlights

Ease of doing business for corporates: Direct listing of securities by Indian public companies in permissible foreign jurisdictions will be allowed. Private companies which list Non-Convertible Debentures (NCDs) on stock exchanges will not be considered listed companies. NCDs are debt instruments with a fixed tenure issued by companies to raise money for business purposes. Unlike convertible debentures, NCDs cannot be converted into equity shares of the issuing company at a future date.

Privatization of Public Sector Enterprise (PSEs): A new PSE policy has been announced with plans to privatize PSEs, except the ones functioning in certain strategic sectors which will be notified by the government. In strategic se . In strategic sectors, at least one PSE will remain, but private sector will also be allowed. To minimize wasteful administrative costs, number of enterprises in strategic sectors will ordinarily be only one to four; others will be privatized/ merged/ brought under holding companies. Disallowing global tenders: To protect Indian MSMEs from competition from foreign companies, global tenders of up to Rs 200 crore will not be allowed in government procurement tenders. Reduction in TDS and TCS rates: The rates of Tax Deduction at Source (TDS) for the non-salaried specified payments made to residents and Tax Collected at Source (TCS) will be reduced by 25% from the existing rates. This reduction will apply from May 14, 2020 to March 31, 2021. This is estimated to provide liquidity of Rs 50,000 crore.

Agriculture sector

1. Essential Commodities act needs to be amended. Stock limit will be imposed only in emergency. No stock limit for processors, value chain participants.

2. A central law so that farmers will have a choice to sell the products at fair price. No inter-state barrier. E-trading to be allowed.

3. Farmers don't have a standard mechanism to find a predictable price even at the times of the sowing. In order to bring in certainty before sowing every season, a legal framework to be enforced.

Reform in Defence

FDI limit in defense manufacturing under automatic route will be increased from 49% to 74%.

Make in India initiative will be promoted in the defence sector aiming to make the country independent in terms of production. A list of weapons/platforms will be released which will be banned for import based on a year wise timeline. Further, the government has planned to improve the autonomy, accountability and efficiency in Ordnance Supplies by corporatization of Ordnance Factory Board. Expediting payment of dues to MSMEs: Payments due to MSMEs from the government and CPSEs will be released within 45 days. Insolvency resolution: A special insolvency resolution framework for MSMEs under the Insolvency and Bankruptcy Code, 2016 will be notified.

Employee Provident Fund (EPF): Under the PM Garib Kalyan Yojana, the government paid 12% of employer and 12% of employee contribution into the EPF accounts of eligible establishments for the months of March, April and May. This will be continued for three more months (June, July and August). This is estimated to provide liquidity relief of Rs 2,500 crore to businesses and workers.

Statutory PF contribution: Statutory PF contribution of both the employer and employee will be reduced from 12% to 10% each for all establishments covered by EPFO for next three months. This scheme will apply to workers who are not eligible for the 24% EPF support under PM Garib Kalyan Package and its extension. However, Central Public Sector Enterprises (CPSEs) and State Public Sector Units (PSUs) will continue to contribute 12% as employer contribution.

Swachh Bharat Mission

Clean India Mission

Swachh Bharat Mission (SBM), Swachh Bharat Abhiyan, or Clean India Mission is a country-wide campaign initiated by the Government of India in 2014 to eliminate open defecation and improve solid waste management. It is a restructured version of the Nirmal Bharat Abhiyan launched in 2009 that failed to achieve its intended targets. Phase 1 of the Swachh Bharat mission lasted till October 2019. Phase 2 will be implemented between 2020–21 and 2024-25 Initiated by the Government of India, the mission aimed to achieve an "open- defecation free" (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi. The objectives of the first phase of the mission also included eradication of manual scavenging, generating awareness and bringing about a behavior change regarding sanitation practices, and augmentation of capacity at the local level. The second phase of the mission aims to sustain the open defecation free status and improve the management of solid and liquid waste. The mission is aimed at progressing towards target 6.2 of the Sustainable Development Goals Number 6 established by the United Nations in 2015. he campaign's official name is in Hindi. In English, it translates to "Clean India Mission". The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,043 cities, towns, and rural communities. At a rally in Champaran, the Prime minister called the campaign Satyagrah se Swachhagrah in reference to Gandhi's Champaran Satyagraha launched on 10 April 1916.

Brand ambassadors

nominated from 2014 to 2018 Early 2014 Late 2014, 2015, 2017 and 2018Prime Minister Modi selected the following public figures to propagate this campaign

• Sachin Tendulkar (Cricketer) • Priyanka Chopra (Indian Actress and Singer) • Baba Ramdev(Yoga guru) • Salman Khan (Actor) • Vidya Balan (Actress) • Shashi Tharoor(Indian politician, diplomat, author) • Team : Taarak Mehta Ka Ooltah Chashmah • Amitabh Bachchan (Actor) • Mridula Sinha(Politician) • Kamal Hasan (Actor) • Virat Kohli (Cricketer) • Mahendra Singh Dhoni (Cricketer) Brand ambassadors nominated by Prime Minister Modi in 2 Oct 2014:

• Sourav Ganguly (Cricketer) • Kiran Bedi (Former IPS officer) • Padmanabha Acharya (Former Nagaland Governor) • Sonal Mansingh (Classical dancer) • Ramoji Rao (Eenadu group) • Aroon Purie (India Today group) On 8 November 2014, Prime Minister carried the message to Uttar Pradesh and nominated another set of nine people for that state.

• Akhilesh Yadav (Politician) • Swami Rambhadracharya • Manoj Tiwari (Politician) • Dilkeshvar Kumar (Engineer) • Mohammad Kaif (Cricketer) • Deviprasad Dwivedi (Teacher) • Raju Srivastava (Comedian) • Suresh Raina (Cricketer) • Kailash Kher(Music composer)

From later dates the following public icons & celebrities were nominated as National Brand Ambassadors by Prime Minister Modi to join and support the Swachh Bharat Mission:

• Shilpa Shetty (Actress), from February 2017[49] • Raveena Tandon (Actress), from February 2017 • Sanjay Dutt (Actor), from 2018 • Juhi Chawla (Actress), from 2018 • Shekhar Gurera[50] (Cartoonist), from January 2018 • Shahrukh Khan (Actor), from 2018 • Dr D.P. Sharma (Academician & IT Scientist), from September 2017[51][52][53]