Advertising Information Services Data
ADVERTISING INFORMATION SERVICES DATA IMPORTANT NOTE Nielsen has collaborated with the Media Agency Association of Thailand (MAAT) in conducting a survey with media agencies to adjust the rate card and collect the TV advertising spending data as closest to the actual spending as possible. The new rate card will be used starting from April 2020 onwards with details as follows: 1. Adjusting the discount percentage for prime time and non-prime time of each station from the survey results. 2. Subtracting the Agency fee from the rate card including discounts/give away from broadcasters (all cases). 3. Adjusting the price of the broadcaster's time slot between 01:00 - 04.00 to 1,500 Baht, all except for live/special programs that the broadcaster has given advance notice only. TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad. JUL 21 VS JUL 20 | 000’BAHT JUL21 VS JUL 20 | BAHT MILLIONS NO BRANDS JUL 2021 JUL 2020 MEDIA JUL 21 SOV % JUL 20 SOV % DIFF % CHANGE 1 29 SHOPPING DIRECT SALES 217,072 135,800 TV 5,157 70.92 5,092 67.50 65 1 CABLE/SATELLITE 63 0.87 132 1.75 -69 -52 2 O SHOPPING DIRECT SALES 148,797 78,657 RADIO 282 3.88 297 3.94 -15 -5 3 SHOPEE SOFTWARE 99,703 19,639 NEWSPAPERS 237 3.26 280 3.71 -43 -15 4 RS MALL DIRECT SALES 90,854 114,636 MAGAZINES 41 0.56 50 0.66 -9 -18 5 AIS MOBILE PHONE SYSTEM 76,127 6,689 CINEMA 38 0.52 269 3.57 -231 -86 6 LAZADA ONLINE SHOPPING MALLS 75,090 19,685 OUTDOOR 462 6.35 418 5.54 44 11 7 COKE SOFT DRINK 72,570 29,709 TRANSIT 338 4.65 396 5.25 -58 -15 8 BANGKOK BROADCASTING&TELEVISION 66,963 5,784 IN STORE 57 0.78 40 0.53 17 43 9 SUNSILK SHAM./COND.
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