Brigham Young University BYU ScholarsArchive Theses and Dissertations 2015-05-01 Television Executive Producers' Use of Twitter as a Public Relations Tool Scott Joseph Nash Brigham Young University - Provo Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Communication Commons BYU ScholarsArchive Citation Nash, Scott Joseph, "Television Executive Producers' Use of Twitter as a Public Relations Tool" (2015). Theses and Dissertations. 5554. https://scholarsarchive.byu.edu/etd/5554 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact
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[email protected]. Television Executive Producers’ Use of Twitter as a Public Relations Tool Scott Joseph Nash A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Kenneth Dean Plowman, Chair Pamela Jo Brubaker Loy Clark Callahan School of Communications Brigham Young University May 2015 Copyright © 2015 Scott Joseph Nash All Rights Reserved ABSTRACT Television Executive Producers’ Use of Twitter as a Public Relations Tool Scott Joseph Nash School of Communications, BYU Master of Arts This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers’ use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement.