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Home , AFC Championship Game, Alex Smith (tight end), Buffalo (NFL), Colt McCoy, Deshaun Watson, Hail Murray

NFL Report 2020/21 01 11 NFL Season Introduction Instant Markets Report 03 13 2020/21 Season Highlights Player Props 05 15 2020 Bettors Road to the 07 16 NFL Season Super Bowl 09 21

Entertaining Bettors Trader Comments Introduction Introduction Welcome to the latest edition of Kambi’s annual NFL Report

It is a report that Kambi publishes It comes as no surprise that football merely good one. Having invested in the time or shortly before and after. Nine out every year, highlighting key betting remained the most popular sport across development of our instant markets, of the top ten games for handle during activity trends and data gathered from Kambi’s US network, with the Super Kambi experienced a 65% increase in the 2020/21 season were stand alone, across the industry’s premium sports Bowl showdown between the Kansas engagement with those markets – such as which on average generated three times betting network. City Chiefs and ‘result of current drive’ and 'to gain first the handle of non-stand alone games. seeing Kambi process the highest bet '– throughout the previous season, The Covid-19 pandemic has left few areas With more US states putting regulatory volumes in its history, three times that accounting for 40% of all live bets. Within of life untouched, and elite-level football frameworks into place, engagement with of the 2019/20 incarnation. Here you will this NFL Report you will find a detailed was no exception. In this third edition of NFL betting will only continue to grow. find a detailed overview of how players breakdown of these developments our NFL Report we examine key data and In this Kambi NFL Season Review we engaged will the full breadth of the and how this progression is driving insights from the Kambi network across aim to inform and offer actionable

01 Kambi offer during a game which saw growth for our partners. The data 02 a season unlike any which have come analytics on what is fast add a seventh Super Bowl also showed a similar increase in before. Read on for an in-depth look at becoming a ring to his collection. player props, which made up more betting and player behaviour trends, the juggernaut. than 50% of pre-match handle. most popular teams, markets and how The in-game offer is increasingly the key upgrades across our offering such as battleground for in the US, The report also offers a look at ‘stand instant betting drove enhanced levels and the principal differentiator between alone’ games – those fixtures that have of engagement. an excellent sports betting offer and a no other games taking place at the same Season Highlights Season Highlights Season

New Jersey in-game handle doubled from Top 10 US sports by Top Instant Bet Offers the last NFL Season. Top 5 Games by Handle Top 5 Players by Handle handle – 2019 vs 2020 Result of Drive Tampa Bay Buccaneers – 1 02/07/2021 2019 vs 2020 To Gain First Down Football Football In-game stake size Kansas City Chiefs – 2 01/24/2021 First Play on mobile is Tom Brady Basketball 50% bigger – Next Scoring Play 3 01/24/2021 Davante Adams Baseball than pre-game Tampa Bay Buccaneers

Tennis Soccer Kansas City Chiefs – 01/17/2021 4 Browns Soccer Tennis Saints – 5 01/17/2021 Table Tennis Tampa Bay Buccaneers 03 Top 5 Teams by Handle 04

Golf Ice Hockey 30,000 Kansas City Chiefs 390% Unique special UFC/MMA Golf Tampa Bay Buccaneers bet offers Biggest Regular Season Game by Handle Boxing UFC/MMA Increase in created Green Bay Packers live wagers Buffalo Bills Cricket Motorsports Giants – 11/03/2020 Tampa Bay Buccaneers Steelers

Data powered by the Kambi Network 2020/2021 Data powered by the Kambi Network 2020/2021 2020 Bettors Bettors 2020 Bettors 2020 60% of 2019/20 Super Bowl bettors returned the For the most part bettors are loyal to their state, following week to place another wager though the Packers and Chiefs are popular everywhere

Kansas City Chiefs Green Bay Packers Patriots Tampa Bay Buccaneers Kansas City Chiefs Weekly activity for Super Bowl 2020 bettors graph Colts Tampa Bay Buccaneers

NFL NFL Season start Tampa Bay Buccaneers Eagles Kansas City Chiefs Covid begins

Kansas City Chiefs Green Bay Packers Tampa Bay Kansas City Chiefs

Chicago Bears Green Bay Packers 05 Kansas City Chiefs 06

Of those players who placed a bet on the 2020 Super Bowl: Kansas City Chiefs Broncos Kansas City Chiefs The week after the Green Bay Packers By the start of the Green Bay Packers Super Bowl, 91% new season, Pittsburgh Steelers placed at least one 60% of players Ravens bet during the following went on to place 9/10 players had made another NFL bet 48 weeks another bet Local teams in Bold

Data powered by the Kambi Network 2020/2021 Data powered by the Kambi Network 2020/2021 NFL SeasonNFL SeasonNFL We've seen big changes with team game handle Kansas City Chiefs and Tampa Bay Buccaneers saw game handle significantly rise from the previous year

2020 Rank Team 2019 Rank Change Comment 2020 Rank Team 2019 Rank Change Comment

1 Kansas City Chiefs 6 +5 The 2019/20 Champions were 17 49ers 8 -9 Injury hit year following SB favorites throughout the season. trip last season 2 Philadelphia Eagles 3 +1 18 Tennessee Titans 31 +13 Online betting in Much of this change is Tennessee went live mid-season 3 Tampa Bay Buccaneers 25 +22 seen once Tom Brady 19 26 +7 moves from the Patriots 4 New York Giants 13 +9 Came close to winning 20 14 -6 the after a rough 5 Seahawks 7 +2 few seasons 21 Dolphins 27 +6

6 Cowboys 2 -4 The Cowboys 22 21 -1 lost their star 7 New Orleans Saints 11 +4 23 Chargers 20 -3 8 15 +7 24 Bengals 30 +6 6 game losing streak 9 Pittsburgh Steelers 9 0 25 Bears 10 -15 impacted interest in the Bears mid-season 07 08 10 Green Bay Packers 4 -6 New AFC East 26 16 -10 champs. 11 Buffalo Bills 17 +6 in MVP contention 27 19 -8

12 New England Patriots 1 -11 Previous season's 28 32 +4 number 1. Tom Brady 13 Cardinals 28 +15 joined the Buccaneers. 29 Falcons 23 -6 emerging as a Traded away star WR superstar. Added top Hopkins amongst other 14 24 +10 wideout Hopkins 30 Texans 18 -12 sweeping changes across the season 15 5 -10 31 Lions 22 -9

16 12 -4 32 Carolina Panthers 29 -3

Data powered by the Kambi Network 2020/20221 - Regular Season Only Data powered by the Kambi Network 2020/20221 - Regular Season Only Entertaining Bettors Entertaining Bettors Entertaining Approximately one in five games were ‘stand alone’ A word on College No other games at the same time or just before / after Creating seven days of football entertainment with the NCAAF

Stand alone is played NCAAF Finals - Live bet offer distribution games take 4-5 days a week from September to December and often on opposite 3x days to the NFL. This provides operators the handle of 9/10 and bettors alike, the opportunity with a full other games week of football action on average to wager on. 9 of the top Kambi’s leading offer 10 teams for contains over 120 markets and key games attain the

09 game handle, also Instant same handle as a regular had the most NFL game. betting 10 volumes stand alone doubled games during stand alone games

Data powered by the Kambi Network 2020/20221 - Regular Season Only Instant Markets Instant Markets Instant betting makes up 40% of live NFL wagers Instant Markets A Kambi differentiator 37% of regular NFL bettors have placed an instant wager 400%

The popularity of instant Handle generated on markets increased during the course of the season, peaking in instant markets grew the first week of the 11 400% from the previous where there were only 6 games. 12 season. Accounting for Kambi’s newest offer, to gain 20% of all wagers. first down, quickly grew once availability increased. To gain First Play Next Result first down Scoring Play of Drive

Data powered by the Kambi Network 2020/20221 - Regular Season and Playoffs Data powered by the Kambi Network 2020/2021 Player Props Player Props Unique action Player Props – bet the player not the team For the Super Bowl, Kambi partners offered more player prop markets than any US bettors are placing more wagers on the player instead of the team other competitor

Player props offer bettors the chance to wager on the performance Pre-game Player Props of their favourite players.

NFL player props include markets on the amount of , , Top 5 Player Props by Handle rushing and receiving yards a player achieves. Scorer

Total Receiving Yards by the Player

Total Rushing Yards by the Player 13 50% 14 Total Receptions by the Player Player props grew 50% during the 2020 Total Touchdown Passes Thrown by the Player Observations made prior to and during Super Bowl LV (Feb 7th)​ regular season

Data powered by the Kambi Network 2020/2021 Data powered by the Kambi Network 2020/2021 Superbowl Road the to BowlSuper Daily odds to win NFL by team from Super Bowls LV – Bet Offers, Outcomes, Prices January 1, 2021

3,352 Number of 1,515 outcomes Number of bet offers

15 233,205 16 Number of prices

Kansas City Chiefs Tampa Bay Buccaneers

Data powered by the Kambi Network 2020/2021 Data powered by the Kambi Network 2020/2021 Super BowlSuper BowlSuper Offering Engagement Data powered by the Kambi Network 2020/20221 - Super Bowl Prices Changed Per Minute

At its peak, Kambi’s automated systems updated 4,000 odds Half time per minute 17 18

Eastern Time Eastern Time Super BowlSuper BowlSuper Live Action Super Bowl Data powered by the Kambi Network 2020/20221 - Super Bowl

Moneyline Spread Points Instants Other

19:42 20:01 19:28 20:58 Bucs hold their Quiet period after 19:10 Bucs fail to Bucs take a commanding breath as Mathieu Chiefs settle for Brady to Gronkowski for extend 7-3 lead, 28-9 lead following a 27 intercepts a another 20:47 the first TD of the game when Chiefs yard Fournette TD deflected Brady 2nd Half begins stop them on 21:27 pass. Play is with a 26 yard 4th and 1 at the 19:48 Mahomes desperately negated due to a rush from Chiefs goal line Gronkowski scores scrambles near the goal 21:51 holding penalty 20:12 RB Edwards- again, leading to a line, but Bucs defense Brady’s 3rd Helaire Activity slows as Chiefs flurry of action on him hold firm remain without a TD for MVP. 14-3 Bucs TD pass extends lead to 21-6 going into HT 20 19

Eastern Time Eastern Time Trader Comments Trader Comments 1 2 3 Trader one Trader two Trader three Best game and why? any problems for and Best game and why? Most unexpected result? Best game and why? Most unexpected result? Week 10 Buffalo Bills @ Arizona the Seahawks. The Giants were able Tampa Bay Buccaneers 31-9 Jets 23-20 Rams Amongst a number odd Week 14, Pittsburgh Cardinals, The : to sack Wilson five times, turn the Kansas City Chiefs moments this season, one Steelers visiting the over twice, not to mention a Jets were winless at the time, game that stands out is . Josh Allen hit for a and an . The The game will be long late into the season and set to Rams at Bills in week 3. 21-yard touchdown pass in what Giants running game totaled 194 remembered for the QB matchup win the race for The Bengals came into the looked to be a game winner leaving yards on the ground to upset the between the ageless Brady and with the #1 overall pick. They Josh Allen was under the game with a 2-10-1 record, the Cardinals only 34 seconds down Seahawks 17-12. mercurial Mahomes. However, no were available at +1300 to win microscope, yet to prove he the Steelers on the other four points. With two seconds left on amount of QB brilliance could the match and whilst they were could take the next step to be hand were 11-2. On top of the clock, Kyler Murray scrambled Defining moments? overcome the defensive scheme written off, the Jets pulled off one an elite level QB. Being able that, the Bengals lost their out of trouble to his left and heaved Week 12 New Orleans Saints @ of dropping 8 whilst still getting of the largest upsets in recent NFL lead a game winning TD drive number one draft pick Joe up a prayer from just inside the Denver Broncos pressure rushing three. This was memory, taking down the Rams against a top defensive team Burrow to injury, leaving 50-yard line. Somehow 15 feet in an excellent game of elite who got behind early and were like the Rams gave plenty of Ryan Finley to lead them the air, DeAndre Hopkins rose above Nothing could define the COVID strategy by the Bucs, completely kept there. hope to Bills fans. Allen against the powerhouse that three defenders for a miraculous struck season like a team having to dismantling the Chiefs offensive completed a touchdown pass were the Steelers. Despite touchdown leaving the Bills stunned. play a professional football game line, rendering Mahomes Defining moments? to with 15 seconds the Bengals being a +670 without a quarterback. All of ineffective and dethroning They should rename the left in the game to seal the underdog on the money line, Your personal MVP? Denver’s quarterback room was the former champions in player of the year deal. This seemed to just be they up beating the . disqualified from the event due to a cutthroat fashion. award to the award. the beginning for the magical Steelers 27-17 - not bad for positive test, leaving season Josh Allen and the a backup QB. Despite having almost no offensive Kendall Hinton to line Your personal MVP? A former #1 overall pick, often weapons around, he managed to maligned throughout his early Bills had, ending up in the up. It was as ugly as expected. Having . AFC Championship game. Defining moments? be Pro Football Focus’ third ranked last played quarterback in 2018 for playing career, Smith fought Players, coaches, refs and 21 22 quarterback in 2020 and it’s not Wake Forest, Hinton threw the ball He had the official award locked through adversity before Your personal MVP? fans all made sacrifices. an exaggeration to say the Houston just nine times in the game for one up long before the playoffs and overcoming his greatest hurdle. Aaron Rodgers. Texans might not have won a single completion of 13 yards and two rightly so. When you consider how Not only was it miraculous Smith They ensured the NFL went game without him. interceptions. Needless to say, the the Bucs destroyed Brees and was even on the field after Green Bay did him no favors ahead this season despite Mahomes in the post season, it returning from a near career and when potentially drafting his all the positive tests, Most unexpected result? Saints walked away with an easy win of 31-3. only further strengthens Rodgers’ life ending injury - the fact he replacement in the first round, restrictions and uncertainty. Week 13 New York Giants @ Seattle case for greatness. managed to take Washington from rather than giving him more Seahawks. the foot of the NFC East standings offensive options. Rodgers Coming into Seattle as an underdog mid-season and lead them to a however gave a clear and Colt McCoy playing quarterback, division title made for a sporting response, leading the Packers no one expected the Giants to cause fairytale. to the top seed in a very tough NFC with a 13-3 record. Success is never achieved alone. In sport, and in business, teamwork is essential. While you call the shots, you need a trusted partner by your side, one that shares your vision, your strategy and can deliver for you during those high-pressure moments. Partner with confidence. Partner with Kambi. Reach new heights and join the industry’s premium sports betting network.

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