CENTROPE Eine Reise Durch Die Vielfalt 52 Vorwort

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CENTROPE Eine Reise Durch Die Vielfalt 52 Vorwort IdeenReich CENTROPE eine Reise durch die Vielfalt 52 VorWort 53 - 56 Brno Liebe Leserinnen und Leser, 57 Vielfalt ist die Stärke und die wirt- schaftliche Basis unserer Region zwischen Wien, Bratislava, Brno 59 1 58 und Györ. Diese Vielfalt können wir 2 60 61 nur nutzen, wenn wir sie kennen. 3 Staunen Sie mit uns über die Kul- tur, Innovation und Kreativität, die 4 5 hier zu Hause ist. 8 6 „IdeenReich CENTROPE“ ist ein 7 9 10 Reiseführer der etwas anderen Art. 11 12 Wir zeigen ihnen 88 ausgewählte 13 62 Trnava Destinationen, wo geforscht, gear- 14 15 16 63 beitet, gefeiert und an unserer ge- 65 meinsamen Zukunft gebaut wird. 17 WIEN 64 24 - 40 18 St. Pölten 66 - 72 mecca begleitet seit Jahren viele BRATISLAVA Projekte und Initiativen, die das 19 20 74 73 heutige CENTROPE ausmachen. 21 41 22 Ihnen zu zeigen was hier alles pas- 23 42 siert, ist unser großes Ziel. Lassen 43 75 Sie sich inspirieren vom Einfalls- 44 Eisenstadt reichtum der Unternehmen, Ver- 45 76 eine, Museen und sonstigen Initi- 77 ativen. 78 Sopron 79 Győr 6 80 81 46 82 83 47 84 85 86 Szombathely DI Dr. Hannes Schaffer 48 49 Geschäftsführer | mecca 50 51 www.mecca-consulting.at 87 88 Daten von OpenStreetMap - Veröffentlicht unter CC-BY-SA 2.0 CENTROPE - Die Region CENTROPE - CENTral EuROPE - und Wien sowie die Städte Brno Die Region ist eine Region im Herzen Euro- Österreichische Bundesländer Burgenland, Niederösterreich und Wien pas. Sie umfasst Teile Österreichs, der Region. CENTROPE zeichnet Tschechischer Kreis Südmähren Tschechiens, der Slowakei und Un- sichund Győrdurch sind ein die hohes urbanen Niveau Zentren an Slowakische Kreise Bratislava und Trnava garns. Die Region liegt am Schnitt- - punkt unterschiedlicher Sprach- leistungsangebote, ausgezeichnete räume, Unternehmen, Menschen BildungseinrichtungenQualifikation, zahlreiche und Diensterfolg- DieUngarische größten Komitate Städte Győr-Moson-Sopron und Vas und Ideen und schöpft gleichzeitig reiche Unternehmen aus. Facet- Wien: 1.983.800 Einwohner aus verbindenden Traditionen, ge- tenreich ist auch die Landschaft: meinsamer Geschichte und lang- Auen entlang Donau, March und anhaltender Kooperation. Diese Thaya, die Ausläufer von Alpen Bratislava:Győr: 127.600 431.000 Einwohner Einwohner Vielfalt ist entscheidender Motor und Karpaten, der Neusiedlersee Brno: 370.600 Einwohner für die zukünftige Entwicklung als sowie zahlreiche Natur- und Land- prosperierender Wirtschafts- und schaftsschutzgebiete sorgen für Kulturraum. touristische Highlights und bieten In der Europaregion CENTROPE reizvolle Erholungsgebiete. leben derzeit 6,5 Mio. Menschen. Die beiden Hauptstädte Bratislava Historisches Mit der Deklaration von Kittsee stärkt, da kaum jemand die Spra- wurde die Initiative CENTROPE im che der so nahen, aber dennoch Jahr 2003 ins Leben gerufen. kaum erreichbaren Nachbarländer Die Region blickt auf eine schon lernte. Jahrhunderte umspannende, ge- Die Öffnung der Grenzen ermög- meinsame Geschichte zurück. Un- lichte neue Beziehungen. Es galt ter den Habsburgern und später viel aufzuholen. Das Potenzial der im Österreich-Ungarischen Reich Region, welches sich aus Vielfalt bestand immer ein reger Aus- und Gemeinsamkeiten zugleich tausch. So sind Traditionen und - Kulturraum entstanden. Von 1945 gen Ergänzung und gemeinsamen bis 1989 waren Teile des heutigen Aktivitäten.definiert, führt CENTROPE zu einer gegenseiti hat die CENTROPE beinahe komplett von- besten Voraussetzungen zu einem einander abgeschottet. Der Eiserne der dynamischsten Lebensräume Vorhang ließ nachbarschaftliche in Europa zu werden. Beziehungen verschwinden. Wirt- schaftlich gesehen war es eine tote Grenze, viele Betriebe wanderten ab. Die Sprachbarriere wurde ver- 4 5 Ideenreise durch CENTROPE Die drei Turbofaktoren – Europa, Flair, aus Freizeitspaß und Wirt- Der Ideenreiseführer enthält 88 der Fokus auf Zukunftstechnologi- schaftskraft, Kreativität und In- Destinationen, die in den verschie- en und die erstklassige Lebensqua- novation bietet Abwechslung pur. densten Teilen von CENTROPE zu lität – haben die Region zum be- Wir führen Sie zu spannenden und deutendsten Wirtschaftsraum in unkonventionellen Reisezielen, die Mitteleuropa gemacht: 43% der wir in fünf Kategorien eingeteilt Unsfinden ist sind. es ein besonderes Anlie- 280.000 österreichischen Betrie- haben: Museen, Initiativen, touris- gen, Ihnen CENTROPE als grenz- be liegen in den Bundesländern tische Projekte, Unternehmen und überschreitenden Raum näher zu Wien, Niederösterreich und dem Forschung. Gemeinsam ist den Zie- bringen. Dadurch, dass wir inno- Burgenland, und die Hälfte aller len, dass sie regionale Besonder- vative Aktivitäten in allen vier teil- neuen Unternehmen werden hier heiten darstellen. Es handelt sich nehmenden Ländern vorstellen, gegründet. um innovative und neuartige Un- möchten wir Ihr Interesse an den Mit dem Ideenreiseführer wollen ternehmungen, die oft einen ganz wir zeigen, wie und wo die krea- speziellen Mehrwert für ihre Regi- in neue, bisher unbekannte Teilge- tiven, wirtschaftlichen und kultu- on bieten. Manche der Reiseziele biete,Nachbarländern lassen diese wecken. näher Ausflüge zusam- bauen auf regionalen Traditionen menrücken, begründen gegenseiti- Vielfalt ist die Stärke der Region auf, andere sind Neuheiten auf ih- ges Verständnis und das Erkennen amrellen Schnittpunkt Potenziale derzu findenvier Staaten sind. rem Gebiet. Insgesamt soll man ein von Gemeinsamkeiten. Der Ideen- Österreich, Slowakei, Tschechien Gefühl davon bekommen, was sich reiseführer von CENTROPE bietet und Ungarn. in CENTROPE tut, welche Beson- einen besonders spannenden Blick Der Reiseführer „IdeenReich CEN- derheiten die Region zu bieten hat über den Tellerrand hinaus, indem TROPE“ beinhaltet spannende und wie viele herausragende Ideen er die Dynamik der Region in ei- und spannende Initiativen es gibt. nem Werk darstellt. Mischung aus Natur und urbanem Ausflugsziele. Eine einzigartige 6 7 Zeichenerklärung Der Reiseführer „IdeenReich CENTROPE“ bietet eine Vielzahl an Aus- flugsideen. Die Farblegende unterteilt in unterschiedliche Bereiche, die Symbole sind hilfreiche Informationen für Ideenreisende. Museen Initiativen, kommunale Einrichtungen und Verbände Touristische Projekte Unternehmen Forschungsinstitute, Schulen, Universitäten ganzjährig geöffnet regional einzigartig Erste und Einzige dieser Art für Familien geeignet SPANNENDE UND interessant für Schulklassen InnovAtive Orte mit öffentlichen Verkehrsmitteln erreichbar Voranmeldung notwendig Längen- und Breitengraden angegeben. ZugrundeliegendesZu jedem Ausflugsziel Referenzsystem haben wir die istgeographischen WGS 84. Koordinaten in Unter http://tinyurl.com/IdeenReich können Sie eine Datei mit allen Ausflugszielen herunterladen und Ihr Navigationsgerät damit füttern. 1 | Käseerlebniswelt Perlmuttdrechslerei | 2 Der Weg von der Milch bis zur Reifung und Verpackung des Käses. Österreichs einzige Perlmuttdrechslerei besteht seit 1911 in Felling, Die Produktion der kulinarischen Besonderheit kann man in Hei- im nördlichen Waldviertel. Das Handwerk hat hier Tradition, sorg- denreichstein miterleben sam werden Knöpfe und Schmuck gefertigt Die Käsemacher haben ihre Pro- gänge durch die Produktion, wo Früher wurden Thaya- und March- muss daher mit größter Genau- duktionsstätte von Waidhofen/ BesucherInnen den Produktions- muscheln verarbeitet, heute kom- igkeit bearbeitet werden. Beson- Thaya nach Heidenreichstein ver- verlauf verfolgen. Das Highlight mt das Material aus Indonesien, ders edel ist der Schmuck, welcher legt. Produziert werden Frisch- zum Schluss ist die Herstellung Mexiko, Neuseeland und Australi- in Zusammenarbeit mit Silber- und Schnittkäse sowie diverse eines eigenen Käses. In einem in- en. Doch das ändert nichts daran, schmieden hergestellt wird. Ein Antipasti-Spezialitäten. Die Pro- tegrierten Eventbereich gibt es dass Knöpfe, Schmuck und sonsti- kurzer Film informiert über das dukte sind mittlerweile in 38 ganzjährig Veranstaltungen rund ge Ziergegenstände immer noch Handwerk der Perlmuttdrechsler, Ländern erhältlich. 2011 soll die um das Thema Käse. Kulinarische Stück für Stück händisch gespal- im Anschluss kann der Betrieb Käseerlebniswelt eröffnet wer- Köstlichkeiten im Shop verlocken ten und durchbohrt werden. Mu- auf eigene Faust besichtigt und so den. Somit wird der Tourismus dazu ein Stückchen Genuss mit scheln und Meeresschnecken gibt manche Kostbarkeit im Verkaufs- zum zweiten Standbein der Kä- nach Hause zu nehmen oder als es in einer ungeheuren Vielfalt, raum erstanden werden. serei. Besucher-Innen sehen zum Mitbringsel an daheim Geblie- sie zeigen verschiedenste Farben Einstieg einen Film über die Kä- bene zu verschenken. Regionale und Muster. Perlmutt ist die harte seproduktion und das Waldvier- Spezialitäten bekommt man auch und schillernde Innenschicht, die tel. Danach stehen verschiedene im angeschlossenen Restaurant. sich in den Schalen der Muscheln Käsesorten zum Verkosten be- und Schneckengehäuse bildet. reit. Anschließend führen Schau- Das Material ist sehr wertvoll und Geplante Eröffnung: Mitte 2011 Jänner bis März & November: Mo bis Do 9.00 - 12.00 und 13.00 - 16.00, Fr 9.00 - 12.00 Die Käsemacher April bis Oktober & Dezember Litschauer Straße 18 | A-3860 Heidenreichstein Tel: 0043 (0) 2 842 512 1512 | www.kaesemacher.at RMMo bis Perlmuttdesign Fr 9.00 - 12.00 und GmbH 13.00 - 17.00, Sa 9.00 - 12.00 A-2092 10 Zielsicher ankommen N 48.873440°, E 15.117662° N 48.864208°,Felling E 15.799705° 37 | Tel: 0043 Zielsicher (0) 2916203 ankommen | www.perlmutt.at 11 3 | UnterWasserReich
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