PDF Document (721

Community and Innovation

Fiesole 2008 March 28, 2008

Leigh Watson Healy Chief Analyst, Outsell, Inc.

© 2008 Outsell, Inc. All rights reserved. 24eyes 24x7 News 43 Things 4INFO About.com ADDICTINGGAMES.CO AdGabber Advogato Aggregato Alesti Feed Reader AllBusiness Alta Vista Babel Fish AmazonMechanical Turk Amobee AnswerBag Answers.com Applied Marketing Science, Inc. aSmallWorld Assignment Zero Attensa Onlineadvertising BeanRocket aggregators Bebo Big Idea Group ajax annotation BioMedNet attention BlackPlanet.com behavioral Blinkx Blip.tv BlogLines blogs Blue Dot Break BrightCove Broadcaster.com BullPoo Business.com Buzznet Cambrian House CarDomain Care2 CareerBuilder City-data.com Classmates.com Clip Syndicate Community of Science Consumating Covestor Crackle craigslist blogosphereCrowdfunding.com books Cyworld boomers DailyMotion business Dandelife models Daum citizen Del.ciou.us Delljournalism DemandUsability Media Dictionary.comclick Digg Dodgeball.com DontStayIn Doostang Douban Ducati EA Online ecademy eConozco Editaste eFunda eHow EI Village eMindsource Encarta Enchanted Learning EngageMedia Entopia EntreMate ePALS Classroom fraudExchange Inccommons eSPIN Expert Witness Network ExpertVillageconsumer Facebook cool Faceparty cooperation Faculty of 1000 copying Faniq copyright FeedBucket FeedFeeds FeedLoungeCommunity FeedReader.net FeedShow.com FeedZilla Fidg't Findarticles.com Flickr Flirtomatic Flock Flurl Fotki Fotolog Free Translation FREEONLINEGAMES.COM Friends Reunited Friendster Frühstückstreff Gaia Online Gather Generate Geni.com GlobalSpec GodTube GoFish Goldcorp ChallengeGoogle Google Reader Google ScholarParticipation Google Video Grabline.comculture Graduates.com cyberlaw Grono.net design GuildCafe digital cocooning Guru.com Haystack digital natives hi5 Hoover’s Hyves Ideastorm iFilm imeem IndiaNews InfoPlease.com Inkling Markets Inmobile InnoCentive Intota IRC- Galleria iStockphoto ITToolbox iWiW Jaiku Jambo Jobster Joga Bonito Kaneva Kinja Kiva.org KnowledgeStorm Last.fm Lego LibraryThing LinkedIn WebLiveJournal LiveLeak2.0 LookSmart.com LunarStorm Manta Marketocracy distraction DRM Sharing e-books enterprise 2.0 environment epaper flat MEETin Meetup.com MetaCafe metaRSS MiGente.com MINICLIP.COM Mixi mnemomap Mochila MOG Monster Moreover Technologies Mososo Mozilla MSN Games MSN Soapbox Multiply Multiverse Network My Opera Community My Yahoo! MyChances.net MyChurch My-Currency MyNewsbot MySpace myYearbook Nature Publishing Group NBXfolksonomy Net Promoter free NetInformer fun games Netlog NetscapeConversation Netvibes Neuronagaming NewAssignment.Net global internet NewsAlloy ipod NewsBurst NewsGator NewsIsFree NewsNow NewsOnFeeds Newsvine Nexopia NineSigma Ning NowPublic Nuance OhMyNews OkCupid One World TV Open Directory Project orkut Our Media OUTeverywhere Oxford Analyticalibrary2.0 Pajamas local Media location-aware Passado Pearson Education long PeekVidtail maps Pickheadsmarketing Pickspal millennials PiczoInnovation Playahead Plazes Pluck Pownce Pressrank Primary Insight ProfileHeaven Protopage PutFile QubeTV RateItAll RealArcade Reddit Reunion.com Revver Rezzibo Rocket Rojo Round Table Group RssPress.it Rummble Ryze Salesforce.com MMOGScience Navigationmobility Group Scintillamusic Sconex net neutrality Searchles networking SecondLife news Sermo online sevenload open access sexi Shared Insights, Inc. Sharkle Shelfari Shockwave.com slashgeo SmartPlanet.com So You Wanna Sofomo Soundpedia Sportsvite Stage6 Steve Jackson Games StudioDell Studivz Stumbleupon Sunday Strategy Swarm of Angels Swicki Beta Swivel Tabber TagWorld TakingITGlobal Techquila Shots TechTarget The Student Center The Well Third Screen Media ThomasNet Forums Threadless Todou TopCoder Topix TravBuddy.com Travellerspoint Tribe.net Twango Twitter Umbria UpToDate uVu Veoh Vimeo Visible Path Vistage International Vizu Vmix Vox Voxant Vuze Wagerline WAYN We Are Smarter than Me WebBiographies WebEx Wikipedia WildTangent Network Windows Live Spaces Woophy Work.com Xanga XING XpertUniverse Yahoo Buzz Game Yahoo HotJobs Yahoo Video Yahoo! Yahoo! 360° Yahoo! Answers Yahoo! Games Yahoo! © 2008 Outsell, Inc. All rights reserved. 2 MyWeb Yahoo_mash Yelp Yet2 YodPod Yoqoo You Are TV Your Encore YouTube 2 YRUHRN Zaads Zillow.com Zoints ZoomInfo Zooomr Zopa Zylom Web 2.0 Definition

• A web of relationships • A web of empowerment • A platform for application development.

It is where the power of information, application, and peer-to-peer collective intelligence meet to do something – whether communing, purchasing, or practicing medicine…

• Professional Networking – Primary goal is to network for job- seeking, sales prospecting, or other key finding activity • Community/Sharing – Primary goal is to advance and exchange professional knowledge between peers • Expert Network – Primary goal is to advance professional knowledge and/or problem-solve by seeking information and guidance from experts or authoritative individuals versus authoritative content • Crowdsourcing – Primary goal of the venue is to source user knowledge/contribution/activity to produce something—part of a contribution to someone or something’s “cost of goods”

© 2008 Outsell, Inc. All rights reserved. 5 Evolving Professional Communities Business & Professional Users Users/ Consumers (Executives, Sales/Marketing, IT, HR, R&D, Scientists, Faculty, Wikis Healthcare Pros, Government Pros, Students, etc.) RSS Search & Access Search Web 2.0 Portals Enterprise 2.0 Portals Mashups

Ruby Consumer Communities Professional Communities Gaming Blogging Communities of Practice SOAP Activities/ Blogging Needs Crowdsourcing Dating XML Social Networking Problem Solving Professional Networking Sharing Open Source Virtual Worlds Sharing Virtual Teams Software

Network Contribute/share Expert network Open innovation Mobile

Public Private/Controlled Access Open Enabling Web 2.0 Technologies Ajax

Professional Community/ Expert Network: Crowdsourcing: CSS Networking: Sharing: AllExperts eFunda CEB Community of Science EI Village InnoCentive SaaS Facebook Covestor eMindsource iStockphoto GlobalSpec CR4 Digg ExpertVillage Marketocracy Key Players Ontologies In B2B LinkedIn eHow Faculty of 1000 NewAssignment.Net Neurona ITtoolbox Gerson Lehrman NineSigma Ryze Scintilla LECG Sermo Visible Path Shared Insights, Inc. Threadless XING TechTarget Your Encore ZoomInfo ThomasNet Forums Work Processes Redesigned by Community-Based Innovation

New ways to gather customer input

Tribal marketing & product development

Reinventing R&D

kluster

• Quick, agile, global • “Open”-minded about content and software • “Unchain my chart”: content without containers • Play well with others • Service-oriented • Conversationalist

• Who can disrupt? • Information users, authors, researchers • Providers who give direct access to users • Those who nurture community • Who will be disrupted? • Market research providers • Images, news, anything users can generate • Closed systems • GLG & LECG vs. Sermo & Nature • Google Facebook • Enterprise work processes

What Are You Seeing?

© 2008 Outsell, Inc. All rights reserved. 15 Outsell is the only worldwide market research and consulting company that delivers must-have intelligence and advice to publishers and information providers. We analyze markets, companies, and trends, and provide fact-based recommendations for high-level executives and product development, marketing, and strategy teams. In addition, we work with information managers to benchmark spending and demonstrate best practices. Outsell invests significantly in original research each year to guide clients in optimizing their strategies, plans, and performance.

Clip Art in this document is © Microsoft, Corp. Outsell, Inc. is the sole and exclusive owner of all other copyrights in this document, including but not limited to the textual and graphic content and the organization, layout, and display of the information and data contained herein. As a user of this document, you acknowledge that you are a licensee of Outsell's copyrights and that Outsell, Inc. retains title to all Outsell copyrights in the document. You are not permitted to resell, distribute, disseminate, disclose, copy, or otherwise make use of the information contained in this document unless your organization has obtained a content license from Outsell. Wherever and whenever the document, or any portion thereof, is disseminated by your organization with the permission of Outsell, Inc., it must bear the following in a prominent location: “© Outsell, Inc. All rights reserved.”

The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report.