Annual Editorial Report 2012

On the front cover The Schibsted World Map according to 20 Minutos in Spain. The map covers most of the wall of the boardroom in the Madrid offices. 20 Minutos’ online news services are available on three different platforms: 20minutos.es, 20minutos.com.mx and 20minutos.com, with a growing audience in Latin America and the Hispanic communities in the U.S. According to official numbers Schibsted Media Group is now present in 29 countries with 7,800 employees. Annual Editorial Report 2012

Schibsted Media Group 2013 Editor: Bernt Olufsen Design and layout: Lauveng Design Printet by RK GRAFISK AS Our goal: To deliver editorial quality Our main goal is to maintain editorial quality, even in times of declining revenue streams and transition from print to digital media.

How can we measure editorial quality? publish the results of our work. Our success readership everywhere. And we now see Evaluation routines in most media houses And how do we prove to the public that the stories and our failures. With a growing signs of a beginning stagnation in the are conducted on a daily basis, and we news media can still live up to its important focus on editorial governance. growth of frequent users for the more see signs of increased transparency in our role in society? Certainly not by counting mature and leading online news sites. At newsrooms. and comparing the number of words in a 2012 proved to be an annus horribilis for the same time, there is strong growth on all print newspaper with one from a decade the press in many European countries. mobile platforms, and increased willingness The Schibsted media houses are winning ago. The British phone hacking scandal led to to pay for digital content. a relatively large number of media awards, deeper mistrust in media and journalists. At many of them in the digital world. When This is where the Annual Editorial Report the same time, transition to digital media The report indicates that there is it comes to media awards, Svenska of the Schibsted Media Group comes in, forced newspapers to cut costs and reduce good control of sources throughout the Dagbladet, Bergens Tidende, VG, and by trying to open up our newsrooms and editorial staff. Schibsted media houses, with payment Aftonbladet are up front. For instance, to sources strictly limited to news leads. the small local newspaper Bygdanytt was The Schibsted Board of Directors has There are also heavy restrictions on use of named Best Local Newspaper in Europe discussed this situation and agreed that anonymous sources, and all media houses 2012. In Sweden, Inger Atterstam of the editorial report for 2012 should focus show a good standard of source protection. Svenska Dagbladet and Carina Bergfeldt more on journalistic methods, codes of There are several examples of experiments of Aftonbladet won two of the four Grand ethics, sources, and journalistic and product in use of crowdsourcing and involvement Journalism Awards. innovation. from readers in editorial work. In Estonia, Postimees became the first When it comes to editorial quality, All media houses comply with their newspaper to publish an annual editorial we probably need to establish a set of national codes of press ethics and take an report to their readers. In Spain, the online measuring tools. The trend in readership active part in the system of self-regulation. news service 20 Minutos is becoming one will tell you something about popularity. Most media houses have an internal set of the largest news sites in the Spanish- The result of innovation can say something of written guidelines and initiatives for speaking world. We are proud to present about the new orientation capability. The educating editorial staff. There seem to good editorial results and to empower journalism awards and the numbers of be a very limited number of complaints, people in their daily life. complaints in the press regulatory system violations and court appearances. and charges in the legal system can say something about journalistic quality.

In Norway, we also monitor how each media house sets the agenda for other media through news quotes. And Schibsted Norway has developed a tool measuring user satisfaction, benchmarking different newspaper titles. The ability to enhance All Schibsted media competence in our newsrooms is also an important quality factor. Bernt Olufsen, President houses comply with their Schibstedt Editors Forum The Schibsted Annual Editorial Report tells the sad story of decline in print national codes of press ethics

4 The results so far The Schibsted Editors Forum has agreed strengthen our credibility. on three goals for the work on maintaning Index 2012 high editorial quality in our media houses. Third, the annual editorial reports should be discussed by our boards, based on an First, all media houses should establish a annual ‘state of the union’ orientation by set of ethical guidelines specially designed the Editor-in-Chief or Publisher, of course in Norwegian media for their publishing activities. full respect of the editorial independence of the board. AFTENPOSTEN 6 Second, each media house should publish BERGENS TIDENDE 14 detailed annual editorial reports to help These are our results so far: FÆDRELANDSVENNEN 22 STAVANGER AFTENBLAD 28 VERDENS GANG 34 Ethical Annual Editorial Board E24 42 Guidelines Report Presentation DINE PENGER 46 SCHIBSTED FORLAG 50 Aftenposten Aftenposten Aftenposten Bergens Tidende Stavanger Aftenblad Bergens Tidende Stavanger Aftenblad VG Stavanger Aftenblad Swedish media Fædrelandsvennen Postimees VG VG Aftonbladet AFTONBLADET 52 E24 Svenska Dagbladet SVENSKA DAGBLADET 58 Aftonbladet Svenska Dagbladet Postimees European media TV NET 20 Minutes 20 MINUTES 64 20 MINUTOS 66 POSTIMEES 72 OTHER ESTONIAN MEDIA 78 TV NET 82 Editors forum LITHUANIAN MEDIA 86 The Schibsted Editors Forum had two press award winner. 20 Minutos presented sessions during 2012 focusing on editorial its campaign “The Spanish Revolution”, quality and press freedom. In both sessions covering the protest against the European GUEST ARTICLE: THE LEVESON LEGACY 88 30 editors took part in the discussion. financial crisis. SCHIBSTED EDITORS FORUM MANIFESTO 90 The first session was held in Oslo in The second session was held in Budapest, June, in connection with the Schibsted focusing on press freedom, Hungarian Journalism Award seminar. Her we focused media law and the poor working conditions on transparency in the newsroom and how for an independent press. Representatives to create an annual editorial report for of the Editors Forum in Hungary took part publication. Bergens Tidende presented in our discussions. its strategy to become an international

5 NORWAY AFTENPOSTEN Key-info Editor-in-chief/publisher Hilde Haugsgjerd Place of issue Oslo, Norway Channels & frequency Online, mobile, TV, one daily print, two daily editions on iPad Total reach (daily) 1 192 000 Editorial staff 286 Editorial budget 2012 NOK 287 000 000 USERS Circulation (print) 225 981 Readers (print) 603 000 Users per day online and mobile 977 000

GENDER AND AGE DEMOGRAPHIC

Male Female Morning print edition 50% 50% Ap.no 59% 41% Ap mobile 63% 37%

Readers age: 12-39 40-59 60+

Aftenposten print, morning 27 36 37 Ap.no 51 34 15 Aftenposten mobile 66 30 4

DAY OF EVALUATION: Alexandra Bech Gjørv presents the findings of the 22/7 Investigative Commission, revealing grave weaknesses in the norwegian security system. Photo: STEIN BJØRGE.

6

AFTENPOSTEN

access to information is exploding, due not if the police or the courts were to order us least to the emergence of social media. to do so. In practice this means that the SOURCES Twitter, Instagram and Facebook give us editor-in-chief would rather go to jail than METHODS a better overview and the ability to get in disclose a source. touch with more sources, but we stress the Aftenposten pays attention to every The provisions of the Ethical Code of importance of treating information obtained Aftenposten maintains a critical attitude Practice for the Press adopted by the kind of source, while always maintaining via these channels with the same critical toward citing anonymous sources. However, full editorial independence and setting Norwegian Press Association constitute attitude as elsewhere. under certain circumstances, when the the basis of our ethical journalistic practice. journalistic priorities. We consider it use of unnamed sources presents the essential to handle information from In addition we have our own set of ethical Protection of sources is an absolute only possibility to uncover reprehensible guidelines. any source with a critical distance. This principle for us. We would never disclose activities, we will accept the publication of constitutes a special challenge, as general the identity of our journalistic sources, even information based on anonymous sources. We regularly train our employees in press ethics, and we make sure that all new permanent employees and temporary employees receive the necessary instruction.

Aftenposten’s products – in print and digital – are evaluated on a daily basis in our editorial offices, according to a set pattern. Mistakes must be conceded in the corrections column, which is permanently located in our op-ed-pages.

Thirty-one complaints were lodged against Aftenposten to the Norwegian Press Complaints Commission. We were found in breach in four instances. In each case the key point was the provision in the Ethical Code for the right to simultaneous reply, which states that any person exposed to serious accusations shall be allowed the right to comment on them in the same article. These four decisions have required Aftenposten to strengthen its routines in this area. Two of the 31 complaints were dismissed, one was resolved by amicable settlement, and three were withdrawn. In the 21 remaining cases, the Commission found in favor of Aftenposten.

MOBILE TV: In 2012 the number of readers using smart phones to keep updated, particularly about major news events, exploded. Political editor Harald Stanghelle is pictured here giving a comment to AftenpostenTV. Photo:: STEIN BJØRGE

8 PRODUCT

Key product developments during 2012.

In April we launched Aftenposten Junior, a weekly print newspaper for children. This product has been very well received; the circulation has exceeded 20,000 cop- ies.

Osloby, Aftenposten’s local digital service edition, was launched in July. The service was well received by readers and advertisers alike. Osloby is distributed via the web and on mobile with its own app. During the Øyafestivalen music festival, Osloby introduced a special Øyameter app.

In connection with the trial following the 22 July terrorist attacks, we launched a new studio solution for digital direct reporting. When the legal proceedings were over, we introduced Rettssal 250, an iPad app presenting weekly comments by our staff reporter Kjetil Østli, illustrated by Arne Nøst.

An app for word games was introduced in August, based on Aftenposten’s web game Ordspill. This game has attracted a number of loyal users.

We have invested more resources in AftenpostenTV than ever before. During the trial following the 22. July terrorist at- 7 January 2012. One of the year’s most controversial cases: the story of what happed on the ferry boat MS Thorbjørn at Utøya on 22 July 2011. tacks we broadcast direct transmissions with our own commentators, guests and live footage from the courtroom. Through- edition in the competition for Newspaper Six Aftenposten documentaries following out the year AftenpostenTV played a Page of the Year, which is sponsored by the the 22 July tragedy won awards in the central role in our digital news coverage. AWARDS Norwegian Media Businesses Association. Norwegian Media Businesses Association’s The weekend magazine won a silver medal competition. In 2012 we prepared new print products Staff photographer Stein Bjørge won the in the category Newspaper Magazine of the for launch in January 2013: a weekly mag- international photography award Picture Year. Aftenposten was awarded three prizes for azine for business and finance, published of the Year International for a multimedia design in the European Newspaper Award, as a separate section in the print edition; a documentary about the Amish people in the Aftenposten’s redesign won a silver Newspaper Design & Concept: the front new tri-weekly local news section for Oslo; USA. medal in the category Innovation of the pages of 22 and 25 August and the paper’s and a free weekly newspaper, Osloby, which Year. new typographic expression after the is distributed to all households in Oslo. A-magasinet was voted the best tablet redesign.

9 AFTENPOSTEN JOURNALISM CAN MOVE

During 2012 Aftenposten’s editors and Syria presents some special challenges. At the end of last year a number of journalists covered a series of major and Our Middle-East correspondent obtained a employees left the company with an dramatic domestic and international events visa early on, but the regime restricted his agreement on severance pay or early at the same time as it implemented staff freedom to move around and talk to people. retirement. At the same time we advertised reductions and organizational changes. It All the same, we were never in doubt that several vacancies in order to recruit new has been challenging time. he should enter Syria, fully confident in his digital expertise. We have to set strict ability to protect his journalistic integrity. priorities on the way we use our journalistic Throughout the year we published around Unconfirmed reports came out indicating resources. Aftenposten will concentrate on 2,000 articles about the legal process that that attacks against civilians were essential issues in the world, in Norway and followed the terrorist attacks of 22 July increasing. Investigating such information in Oslo. And we will cooperate with other 2011 and about the way the Norwegian directly is part of Aftenposten’s social Schibsted newspapers in areas where we authorities handled this tragedy. A mission. We considered the risk inside the consider it appropriate to do so. significant number of the reports were war zone to be high, but acceptable. among those that scored highest among Our international journalism has focused readers of both the print and digital more and more on the people affected editions. by the conflicts and processes we report on. That is why we let our Brussels Criticism against the establishment correspondent spend more time travelling We directed a critical searchlight on the to meet ordinary citizens in Spain, Italy, first professional conclusions that were Greece and Portugal than on walking the drawn by forensic psychiatrists. The corridors of the EU headquarters. discussion led to the court’s decision to appoint a new team of forensic Internal reorganization psychiatrists. It was their assessment of In order to make sure Aftenposten can Anders Behring Breivik that was taken into continue to perform its editorial and social We focus account when the mass murderer was missions in the digital age, our editorial sentenced. departments are undergoing major and more demanding reorganization. The government has appointed a committee to review the provisions in Aftenposten’s revenues will decrease and more the Penal Code regarding accountability once advertisers and readers switch to and the role of forensic psychiatrists. In digital media. Our costs must be adapted to on people this way, journalism may have important this fact. Our staff will be reduced. At the consequences and influence society. same time, digitization requires new skills, affected by new ways of performing editorial work and International upheaval new types of organization. the conflicts The upheavals in the Arab world and in the eurozone dominated our international All our news departments are now Hilde Haugsgjerd, reporting. We invested considerable multimedial, that is to say that they have a 22 JULY 2012: Front page, one year after Editor-in-Chief resources in our coverage of these events, responsibility to deliver journalistic material the tragedy. This page won an award for using Aftenposten’s own correspondents. to both the print and digital editions. design.

10 IN SYRIA: Aftenposten Mid East correspondent Jørgen Lohne reported from Syria through 2012, here from Quara on June 2nd.Abu Mahmoud cries out in rage over president Bashar al- Assad in the square outside the Quara mosque. Photo: JØRGEN LOHNE

11 AFTENPOSTEN

In 2006 Aftenposten established a clients/subscribers as well as winning They all have their own websites, and the department for producing and publishing new readers and advertisers. magazines will also be made available Aftenposten monthly magazines. The purpose of the on tablets during 2012. The business business is to create growth and increase All five magazines and one weekly is headed by Editor/Publishing Director Publishing income from the media house’s existing newspaper are distributed nationwide. Sverre Amundsen.

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For women who want to enjoy motherhood. An Article-based magazine reflecting the growing interest Weekly newspaper for children aged 8-12 years. 52 informative magazine for mothers with children aged in Norwegian food and fresh produce. issues per year. Winner of the Innovation of the Year 0-10. 11 issues per year. 8 issues per year. award at the Schibsted Consumer Sales Awards.

Taken over by Established 2012 Readership figures will Aftenposten 2007 Established: 2011 Editor: Guri Leyell be available in the fall of Editor: Hilde Rindal Editor: Per A. Borglund Skedsmo 2013. Readership: 53 000 Readership: 65 000 Paid Circulation: 22 000

13 NORWAY BERGENS TIDENDE

Key-info Editor-in-chief/publisher Gard Steiro Place of issue Bergen, Norway Channels & frequency Paper (7 days a week), online (web, mobile, tablet), ePaper, various apps and services Total reach (daily) 361 000 Editorial staff 179 Editorial budget 2012 NOK 208 030 000

USERS Circulation (print) 76 817 (average) Users per day online and mobile 154 280/40 299 (average figures, strong growth)

FACING THE COURT: At the opening day of the trial against mass murderer Anders Behring Breivik April 16th 2012, all present stared at the defendant. Photo: HÅVARD BJELLAND

14

BERGENS TIDENDE SOURCES METHODS

Bergens Tidende (BT) works with a Bergens Tidende has its own code of wide range of official and reader sources. ethics, which complements the Norwegian Several initiatives were carried out to Ethical Code of Practice for the Press. This increase reader contribution, among them code is made available to every employee in crowdsourcing indicatives in the projects the company. 112 and Familieliv (Family Life) in which reader sources are recruited both online BT was involved in one lawsuit in 2012. and through direct contact at exhibition The family formerly accused of the murder stands. Crowdsourcing through social of a family member who went missing media is institutionalized, with different sued a number of media organizations media used to find cases and obtain regular over publication of a picture of the missing input. person. Although some organizations decided to settle the matter out of court, BT does not pay for interviews, but it does BT decided to take the case to court. The pay up to NOK 10,000 for leads that result decision has not yet been rendered. in published stories. Only symbolic amounts were paid to individuals in 2012. Seven complaints were lodged with the Norwegian Press Complaints Commission. The Commission concluded that BT had violated the ethical code in two of these INTERACTIVE PRESENTATION: «Death on the roads» has now earned several awards, cases. In one of the cases, the Commission among them SKUP, Schibsted Awards and Nona (Norwegian Online News Association). decided that no violation had taken place. Four complaints were rejected. One violation involved identification of a minor, the other involved clarifying the terms on which interviews are carried out. PRODUCT No major new product launches in 2012. New app for coverage of the local football team Brann as well as several new initiatives on web TV, among them the first entertainment series shown on bt.no: STD: Oddfjord. AWARDS

A number of products were lined up for Two diplomas awarded by SKUP launch in 2013, among them a new login (Norwegian Foundation for Investigative with a new ePaper and weekend app for Journalism). iPad, as well as Pust, an innovative way of gamifying sustainability by means of a Six awards at the Norwegian Picture of the campaign aimed at enterprises, offering Year Awards, including two first prizes. them an opportunity to enhance their WINNERS: Øyvind Lefdal Eidsvik, Lasse Lambrechts, Tove Knutsen and Erlend 30 design awards, of which 28 were brand image and/or environmental profile. Langeland Haugen won a diploma for “Death on the roads”. international.

16 THE DAY AFTER: It used to be her kitchen. But after hurricane <> on Christmas Day 2011, Berit Myren was left with ruins. The roof, one of the walls and her belongings vanished in the strong winds. Photo: JAN M. LILLEBØ

17 BERGENS TIDENDE A year of contrasts 2012 became a year of contrasts. a diploma for another piece of A total of 21 employees left the Never before has Bergens Tidende investigative journalism. We consider newsroom with severance packages. received more recognition for its this to be the result of concerted By 2017, a further 29 will retire on journalism. At the same time, our efforts. BT has defined the use of new contractual pensions. This represents newsroom went through a demanding digital technology in journalism as about one quarter of the total staff. downsizing process. a goal. In 2012, this was particularly Senior management also decided The most prestigious award for evident in two projects: Jakten på to shut down offices in Førde and investigative journalism in Norway, the klimamilliardene (The Hunt for Climate Stord. As the digital transformation SKUP Award (Norwegian Foundation Billions) and Familieliv (Family Life). accelerates, tougher priorities are for Investigative Journalism), was Our reporters used crowdsourcing, big needed, both to sustain editorial quality presented on 24 March. Two out of a data and digital narrative techniques to and to maintain BT’s reputation for total of three diplomas were awarded develop and communicate journalism excellence in its readers’ minds. As to Bergens Tidende. Journalists Tove of a high standard. Some of the articles such, the media house has decided to Knutsen, Lasse Lambrechts, Erlend in the Familieliv series are among our prioritize its core area in and around Langeland Haugen and Øyvind Lefdal most widely read pieces. Bergen, where more that 90 percent Eidsvik received a diploma for their of the media house’s readers live. This digital research project Døden på As these two projects neared is also the region where we see the veiene (Death on the Roads). Tron completion, it became clear that the greatest potential for growth. Strand, Rune Christophersen and the current hardships in the media industry Growth on online platforms is robust, same Eidsvik received a diploma for would also hit Bergens Tidende. Long- especially on mobile. However, we exposing how the Norwegian Police term forecasts for advertising and must recognize that total revenues Security Service failed to follow up on circulation revenues were adjusted for print are still greater than for the the counter-terrorism initiative Global downwards. The senior management digital platforms. To succeed, we Shield. BT was the only newsroom that of the media house estimated a need to must reorganize and raise the level received recognition from the SKUP jury cut costs amounting to NOK 150 million of innovation. However, the key issue for its coverage of the 22 July tragedy. in the period 2013 to 2016. Even though is to ensure that our people are able 2012 showed satisfactory profits, a to maintain high ethical standards Two diplomas in one year is a record substantial readjustment was needed and journalistic quality. All surveys for Bergens Tidende. It comes only to preserve BT’s ability to practice show that these are the readers’ main two years after BT was awarded independent, high-quality journalism. arguments for choosing BT. The key issue is to ensure that we are able to maintain high ethical standards and journalistic quality Gard Steiro, Editor-in-Chief

18 FAREWELL OF A CHAMPION: Olympic medalist and world champion Alexander Dale Oen died at the age of 26, his heart stopped. He will be remembered not only for his results in the swimming pool, but also for his rare ability to make everyone around him feel special. Photo: ROAR CHRISTENSEN

19 20 the localnewspapercategory. voted European NewspaperoftheYearin journalism awards in2012.Bygdanytt was Four ofthenewspaperswondesignand of 25,853andacombinedreach88,000. newspapers withacombinedcirculation Bergens Tidendeownsfivelocal NEWSPAPERS LOCAL Newspaper Award local newspapers,The14thEuropean European NewspaperoftheYear, Association ofLocalNewspapers), Landslaget forlokalaviser (Norwegian Local newspaperspreadoftheyear, Awards Editorial staff: 6includingeditor Readership online:NA Readership print:14000 Circulation: 4595 Frequency: Tuesday andFriday municipality Place ofpublication:Arna,Bergen July 1st, actingeditorFrodeFjellstad) Editor: Hallvar Tysse (onleave until BERGENS TIDENDE Bygdanytt social diversity in the minicipality), LLA. LLA. intheminicipality), social diversity year (Christina Gulbrandsen, about story Award ofexcellence-Journalist ofthe Newspapers, LLA) Association ofLocal (Norwegian of theyear, Landslagetforlokalaviser Award ofexcellenceLocalnewspaper Awards Editorial staff: 6includingeditor Readership online:2000 Readership print:14000 Circulation: 4808 Frequency: Tuesday andFriday municipality Place ofpublication:Kleppestø, Askøy Editor: Stig ErikElliott

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Pippilotta Viktualia Rullgardina Krusmynte Efraimsdatter Langstrømpe ▶ Les mer på side 8 og 9 AKTUELT AKTUELT DEL 2 - FREDAG 15. FEBRUAR 2013 • NR. 13 Utvidet Avgjør satsing - E39 styrkar opplag Friidrett midt på jubileum Sotrasambandet LES om Fanas første mikrobryg- på vinteren 16. februar I morgen bestemmer Prosjektleiar Willy Sørensen trur geri og Katrine Dale som spiller nr. 20-2013 SIST helg gikk Pingvinlekene av stabelen person-, vare-, og bobil verksted – Vi prøver å ha Pippi Langstrømpe på DNS. Hun kommunestyret hvor flott merksemda kring gigantprosjektet et liv ved siden av bryggingen også, Årgang 53 men tiden blir ofte ble inspirert på Fana skoleteater. i Leikvanghallen. Stevneleder Arve Tjønn litt knapp, sier Ali Øygarden sitt femtiårsjubileum E39 styrkar sjansane for Sotra - Mostofi. når møl- Tlf. 56 31 95 95 • [email protected] • www.sundauto.no len har stilnet og I tillegg får du bruktbilguide og Rinde fra Gneist er strålende fornøyd Laussal kr 20,- kornet ligger knust 3 tilbake. Mellom 150 2 Tellnes Næringspark, 10 min. fra Straume. og 180 liter øl er test av nye Peugeot Rxh og Mer- med lekene. skal bli. sambandet. resultatet etter hver brygging, når Ali og kompanjongen Lasse André Raa brygger øl i Fanas første mikrobryggeri. Les mer neste side ▶ cedes A-klasse Se side 32 og 33 28 sider i del 2 Lokalavisa for fjell, Sund og Øygarden i 25 år Nr. 18 I 12. februar 2013 I årgaNg 25 Laussal kr. 20 FREDAG 15. FEBRUAR 2013 • NR. 13 Tysdag LØSSALG KR. 20 • 36. ÅRGANG

Foto: Silje Bøyum

Fornøyelig Busset i i flo og fjære syv måneder Sund blandakor sin OVER et halvt år har gått siden cabaret fikk publikum til å barnehagen i Grønnestølen ble humre. totalskadd i brann. Fortsatt busses barna til andre avdelinger SIDE 6 og 7 i påvente av nytt bygg. – Jeg håper ingen andre må oppleve dette, sier FAU-leder Marie Kon- glevoll. Se side 6 og 7 Trøbbel i vinterland MENS forholdene i løypene på Totland var perfekte i helgen, var situasjonen på parkeringsplassen en helt annen. Grunneier Terje Riple mener turfolket må parkere mer fornuftig. Se side 18 og 19 » La Fana Fjell gjekk til topps gymnas få fred Vant på knockout n Med Rong Brass frå Øygarden berre eit n Randi Aanesen Bergfjord i Fjell Brass til å fortsette sitt Tim-Robin Lihaug sendte halvt poeng bak gjekk Fjell Brass heilt til kunne sleppa jubelen laus då resultata blei gode faglige Tabubloggaren tsjekkeren Tomas Kugler topps i 3. divisjon i NM for brassband i lese opp under festkonserten i Grieghallen i gulvet, og tok sin tredje helga. Begge korpsa rykkjer dermed opp til laurdag kveld. Foto: ChrisFoto: Ronald Hermansen I Side 17 - 23 12 arbeid. Adelheid skriv seg tilbake til livet. seier som proffbokser. 2. divisjon. Side 8 og 9 På lederplass ■ Åtte-åringen var på vei til skolen da en mann forsøkte å ■ Politiet forsikrer at de tar alle meldingene på alvor, men lokke med sjokolade for å få ham inn i en bil. Gutten valgte å medgir at sakene er kompliserte å etterforske. løpe sin vei. Politiet i Fana bekrefter at de har fått flere meld- – Utfordringene i disse sakene er at vi får vage beskrivelser LOKALAVISA FOR SUND, FJELL OG ØYGARDEN inger om barn som er forsøkt lokket de siste månedene. av mistenkte og kjøretøy, sier politistasjonssjef Morten Ørn. Reinseanlegg Snekkevik Stor rift om Et glassklart valg for deg som liker personlig omtanke. Se side 26 Med over 100 avdelinger er tett på utslepp nye leilegheiter Riis Bilglass Norges største si siste kvile bilglasskjede. Lindås vil reinsa saltvatn til Torsdag vart Thomas Walde Bolig meiner behovet for leilegheiter FULLDISTRIBUSJON HVOR STOR Velkommen til oss når du trenger drikkevatn, like ved utslepp av Snekkevik gravlagt frå er større enn tilbodet. Denne veka var det å reparere eller bytte frontruten VARMEPUMPE på alle typer kjøretøy. Vi skifter lågradioaktivt vatn. Side 10-11 Austrheim kyrkje. Side 3 kranselag på Langheiane. Side 8-9 TORSDAG . FEBRUAR bilglass uansett merke eller modell. TRENGER DU Vi megler frem ë < ! t k o = i g a e -EGENTLIG? Avisen blir distribuert til alle i Ny katalog Walde Hus AS Walde Entreprenør AS Kom innom å få vår nye flotte kjøkken,bad og garderobe Ulike boliger trenger Fulldistribusjon Fjell, Sund og Øygarden Eigedomar for salg hos Gjør drøm til virkelighet Vi utfører alt innen nybygg katalog. Eller bestill den på www.sigdal.com ulike løsninger. dine verdier med ca. 33.500 innbyggere i regionen. Eiendomsmegler Vest TORSDAG 21. FEBRUAR - ring oss idag! og rehabilitering. GRATIS BEFARING Tlff.. 56 34 31 00 Ove Henriksen tlf. 481 40 274 www.emvest.noemvest.no [email protected] Tlf. 56 34 30 30 wwww..waldegruppen.no www.waldegruppen.no 55 200 201 Kontakt oss i dag for en Nybygg og prosjekterte Hardangerv boliger NY ë

Kanalveien 52. Tlf. 55 30 71 30. [email protected]. www.godtogvarmt.no

Fanaposten Strilen Vestnytt

Editor: Ståle Melhus Editor: Hans Egil Storheim Editor: Elisabeth Netland Place of publication: Nesttun, Bergen Place of publication: Knarvik, Lindås Place of publication: Straume, Fjell municipality municipality municipality Frequency: Tuesday and Friday Frequency: Tuesday, Thursday and Frequency: Tuesday, Thursday and Circulation: 4546 Saturday Saturday Readership print: 17000 Circulation: 5208 Circulation: 5948 Readership online: 2000 Readership print: 21000 Readership print: 17000 Editorial staff: 5 including editor Readership online: 5000 Readership online: 3000 Editorial staff: 7 including editor Editorial staff: 8 including editor Awards Awards Award of Excellence for Photangraphy Award of excellence in Local Newspaper Atmosphere and Special Pages, The 14th of the Year, Landslaget for lokalaviser European newspaper Award. (Norwegian Association of Local Newspapers)

21 NORWAY FÆDRELANDSVENNEN Key-info Editor-in-chief/publisher Eivind Ljøstad Place of issue Kristiansand, Norway Channels & frequency Newspaper, web, mobile Total reach (daily) 101 000 Editorial staff 96 Editorial budget 2012 NOK 93 423 158

USERS

PRINT Circulation 35 441

WEB Unique visitors: 53 000 -5% Page views: 284 000 -20% Sessions: 89 000 - 7%

MOBILE Unique visitors: 12 751 + 68%

GENDER AND AGE DEMOGRAPHIC

60% male, 33% female, 7% unknown gender

BEST PHOTO OF THE YEAR, Sørlandets Pressepris: The Mathare slum, Kenya. From the story about the conflict between MYSA and the Strømme Foundation. Photo: Kjartan Bjelland.

22

FÆDRELANDSVENNEN A VERY SPECIAL YEAR OF INNOVATION

related to the new concert hall over several years.

This year there has been much debate about beggars from Romania. We followed this story closely, and in the fall we travelled to Romania to find and report on beggars in their home environment.

Competence and evaluation Fædrelandsvennen has a systematic program for employee development through two performance appraisals per year, as well as continuous follow-up and feedback sessions. The editorial production is assessed daily on the intranet. Best X-Files Performance awards are announced each month in several categories. All the staff increases significantly enhanced their digital skills In connection with the project X-Files in 2012. Innovation our digital 2012 was truly a very special year in terms of innovation. On 14 May we skills launched our new subscription model and Fædrelandsvennen was the first Eivind Ljøstad major newspaper in Norway to introduce Editor in Chief user payment on its digital platforms. The project is called X-Files, and entails changing our subscription model to include The 22 July trial was our biggest all our platforms instead of print alone. This journalistic effort in 2012. We invested project involved all the departments in our heavily in our own coverage of the case, media house. in addition to working with the other Schibsted Norge newspapers. Our most Sponsorship successful initiative was Øivind Holthe’s ​​ Fædrelandsvennen sponsors many ‘handwritten’ reports from the trial, which different sports, culture and humanitarian received national attention. The articles organizations. To a large extent advertising were shared to a sensational extent in is used as currency for various sponsorships social media. His comments were published and cooperation agreements. The largest in the fall in book form. sponsorships are for IK Start and the The opening of the new concert hall in Kilden Performing Arts Centre. The media Kristiansand, Kilden Performing Arts house draws a clear distinction between Centre, was held in January. This was sponsorship/market-oriented cooperation heavily covered by web TV and journalistic on the one hand and editorial independence resources. We have covered major events on the other.

24 THE NEWSROOM: The journalists of Fædrelandsvennen work fully integrated print and online. The X-files project increased their digital skills in 2012. The front page of May 14th (left) introduced the paywall and the different platforms.

25 FÆDRELANDSVENNEN

AWARDED PAGES: Feature pages of Fædrelandsvennen won prices in The European Newspaper Awards 2012.

Best Photo of the Year, Sørlandets revised in 2011 to cover social media. Pressepris ETHICS Fædrelandsvennen was reported to the AWARDS Press Complaints Commission (PFU) on Best Live Web TV: Sommerløpet (Schibsted Fædrelandsvennen complies with the seven occasions in 2012. Five of the cases Norge/Adresseavisen/Dagbladet) Ethical Code of Practice for the Norwegian were settled prior to being processed by the Best Local News Site in Norway, MBL media industry. Fædrelandsvennen also has PFU. The remaining two were processed European Newspaper Award: Photography its own set of ethical guidelines, which was and resulted in full acquittal. Innovation of the Year, Schibsted Picture, Page and Supplement

26 LOCAL NEWSPAPERS

KRISTIANSAND AVIS FARSUNDS AVIS EDITOR: Ole Lunde-Borgersen EDITOR: Sveinung W. Jensen PLACE OF ISSUE: PLACE OF ISSUE: Farsund, Lyngdal Kristiansand, Søgne, Songdalen and Hægebostad (+ Flekkefjord and and Vennesla Kvinesdal every 2nd. Thursday) CIRCULATION: 49 100 CIRCULATION: 5 897 (Mon-Sat), 14 400 (Thursdays) every 2nd. Thursday EDITORIAL STAFF: 3 EDITORIAL STAFF: 12.5

LINDESNES SØGNE & SONGDALEN BUDSTIKKE EDITOR: Svein Enersen EDITOR: Roar Osmundsen PLACE OF ISSUE: Mandal, Marnardal, PLACE OF ISSUE: Søgne and Songdalen Lindesnes, Audnedal and Åseral CIRCULATION: 3 072 (Wednesdays) CIRCULATION: 6 100 (Mon-Sat) EDITORIAL STAFF: 7.1 EDITORIAL STAFF: 12.5

27 NORWAY STAVANGER AFTENBLAD

Key-info Editor-in-chief Lars Helle Place of issue Stavanger, Norway Channels & frequency Newspaper, web, mobile Circulation: 61 636

Total reach (daily) 229 981

Editorial staff 144 (2012) (will decrease during the coming years)

Editorial budget 2012 NOK 137 000 000

USERS

Print: 165 634 Online: 127 210 Mobile: 41 698

OLD HEROES: The Stavanger rock band Mods, with the lead singer Morten Abel, entertained 25 000 new and old fans at Viking Stadion. Photo: JARLE AASLAND.

28

STAVANGER AFTENBLAD

WINNERS IN PRINT: Covers of the PLUSS Magazine and Aenergy were winners in the European Newspaper Awards.

We also have internal regulations on press 24 hours, with a special angle on ethical ethics, in which we emphasize the need for issues. We also review any complaints SOURCES reporters to demonstrate extreme caution METHODS that have been lodged against Stavanger when a source requests anonymity. Aftenblad with the Norwegian Press Stavanger Aftenblad deals with all kind of Every morning at 09.00 the news editor Complaints Commission and any interesting sources. These are handled in compliance Our sources are not paid or compensated and the editor-in-chief hold a meeting in the decisions made by the Commission. with the Ethical Code of Practice for the in any way to take part in our stories, news room to discuss and review the paper Press adopted by the Norwegian Press though payments amounting to a few and web issues for the day. Everybody can Six complaints were lodged against Association. Anonymous sources are thousand kroner a year are paid to take part in the discussions on resolving Stavanger Aftenblad in 2012, none of which used in special cases, for example when individuals who provide leads on news ethical dilemmas and prioritizing stories were found to violate the Code of Ethics. consideration must be given stories. and resources. The same discussion is then to protecting sources. had on events developing over the next No legal cases were reported in 2012.

30 PRODUCT In the summer of 2012 we published a new web camera app. We obtained authorization to place a bi-directional camera by the runway at Stavanger Airport. The service is combined with the arrivals and departures information boards at the airport and a map giving live coverage of air traffic at the airport.

Viewers have the opportunity to follow flights on the map before landing and after take-off and to follow the landing/take-off procedures live.

The traffic on this service is very high, and the concept is to be adapted by other Schibsted media houses.

CAMPAIGN JOURNALISM: Anti bullying in school became very popular series both in print and online.

AWARDS Norwegian Picture of the Year (referred to in last year’s Editorial Review).

Seven awards in the European Newspaper Awards: front page, local pages, supplement, illustration, photo, photo story and magazine front cover.

31 STAVANGER AFTENBLAD A story about the nameless

“Glomar Grand Isle” was a gigantic Norwegian government, which does not keep drillship, built at a yard in Orange, Texas, any statistics of deaths in Norway’s most Our aim is in 1967. The owner, Global Marine Inc., had important industry, has barely registered any quite quickly rented out the 115 meter-long of these incidents, and there was little help to vessel to companies wishing to explore for be found from inside the industry itself. to make a oil in European waters. The result of the investigative series was On 19 August 1969 Glomar Grand Isle was first presented in the newspaper’s energy difference drilling for Esso Exploration Norway, 190 supplement in November. The names and kilometers southwest of Stavanger. photos of each of the 69 victims were Lars Helle, Editor-in-Chief Jack Winfield should actually have presented in a special web application. travelled ashore by helicopter the day The victims had faces. They had families who before, but felt he was not quite finished knew little about what had really happened. with everything he had to do on board the And each incident told a story of courage. ship. Many of these stories were overshadowed by It was already past midnight when Jack poor or no investigations by the police or other Winfield stood on the deck of Glomar Grand authorities. Isle while a drill team was preparing to Stavanger Aftenblad has a strong regional perform a routine pressure test. position in the southwestern part of Norway. Suddenly, a jet of water shot out of one of The media house aims to become a leading the valves. Winfield was swept off his feet national supplier of news in the energy sector. and thrown under a tool bench more than We are committed to providing 24/7 updates five meters away. via the website Aenergi.no (English-language The accident was to mean the end of John version: aftenbladet.no/aenergy). Arthur Jack Winfield. He died of massive head injuries shortly after.” Through the series of the nameless victims, One year. Six reporters. Two photographers. we also went behind the news. One researcher. 69 victims. One of them We made a difference for the victims’ families, referred to here. and a difference for the oil city of Stavanger. Many people are now campaigning to raise a Hundreds of stories monument in memory of the victims. Stavanger Aftenblad’s journalists investigated old files, read obituaries from The series also led to a debate in the the past forty years, and travelled around Norwegian parliament. The government the world to reveal the nameless victims of was asked to clarify whether the oil ministry the Norwegian energy industry. would ensure that a review of the forgotten In a series of articles it was revealed deaths on the Norwegian Continental Shelf be that at least 266 people have died since conducted. the Norwegian offshore oil adventure Stavanger Aftenblad aims to make a began in the 1960s. Sixty-nine of them difference: this was an example of how we did died in isolated accidents on ships and that in 2012. installations in the North Sea. The

32 fredag 23. november 2012

.12 18.57 , 22.11 Lindboe Frode

side 1-Første SAP-1-0 HELGENS HaLLOI OG LESESTOFF GaLImaTIaS PLUSS: For 20 år siden åpnet Du skal være Rennfast. Det forandret Rennesøy. kraftig humørløs BO: Elisabeth Svela på Tasta har for ikke å like et funkishus hvor det meste av «I den sorte interiøret er sølvfarget. gryte».

av 1 Sidan 1 PLUSS SiDE 10–15 BO 3. DELS iDE 2–5 KULTUR 2. DEL SiDE 30

UKE 47 NR. 274 · 120.å RGANG · LØSSALG: KR 25,00 (LEVERT HJEM: FRA KR. 8,20) www.aftenbladet.no

De glemte oljeofrene Ny serie NYHETER side 5-7 Pappa SANDNES 3500 marsjerte mot mobbing Herman Grimsby omkom var med på en kraftfull markering. NYHETER 1. DEL SiDE 8–9 SANDNES 2. DEL SiDE 8

NY OPERATØR På BRAGE og fikk Tyskere lokker Statoil-ansatte Wintershall tilbyr overgangspakker på 300.000 og høyere lønn. skylden ØKONOMI 1. DEL SiDE 20

iSHOCKEY hhLill Tverrå har levd hele livet Oilers satser på Europa sitt i troen på at faren ignorerte I kveld spiller sikkerhetsrutiner i Nordsjøen. klubben sin aller første inter- nasjonale kamp. SPORT 1. DEL SiDE 29 Foto: Finn E. Våga

Kyllingfilet Pommes Frites Diplom-is Coop. 1,1 kg. Pr pk. Coop. 600 g. Pr pk 2 liter. Vanilje, Krokan Pr kg 90,00 Tress, Melkesjokolade Pr stk. 00 90 90 Tilbudene gjelder ut uken 7 Forbehold om utsolgt og trykkfeil 99 19 Coca Cola 1,5 liter Cola + zero, Blåskjell Kamskjell Kokt hummer Fanta orange + zero, Pr kg. Løse. 250 g. Pr stk. Fersk. Pr stk. Fanta Exotic, Sprite + Zero, Urge + pant

231565 Pr kg 119,60 90 00 00 025693 39 29 99 4 50FOR 7

tirsdag 4. desember 2012 Mørkere bust, 40 julehefter bedre ribbe anMeldt Avansert svineavl med flere Børge Lund fra Stavanger gener fra rasen duroc får sekser på terningen for skal gi saftigere ribbe. sitt aller første julehefte, Målet er å holde på fettet med figurene fra serien som er inni kjøttet. «Lunch».

jæren 2. del side 10–11 kultur 2. del side 25, 26 og 27

uke 49 nr. 283 · 120. Årgang · løssalg: kr 25,00 (levert HJem: Fra kr. 8,20) www.aftenbladet.no

De glemte oljeofrene Øyenvitne NYHETER 1. DEL side 4–5

søvnvansker Trebarnsmor Nå er det ikke mye droppet baby- senga levi Cornelius på 11 uker sover godt igjen av den jeg var i foreldrenes seng om natta. nyheter 1. del side 10 ” eigersund før dødsulykken Feil bruk av tilskudd også hhbjørn røkkum så neste år eigersund en kollega falle i døden kommune tar fra tilskuddet til på Oseberg b. han har utviklingshem- mede også i 2013. følt seg som en morder dalane 2. del side 13 etterpå. november-været Har ikke regnet mer på 117 år november-regnet i år satte rekord i stavanger. nyheter 1. del side 8

brasil Milliard-fall for Skagenfondene brasil har påført 231565 harald espedal og skagen et verdifall på 3 milliarder. 025693 økonomi 1. del side 20 Foto: Pål Christensen Pål Foto: 7

INVESTIGATIVE JOURNALISM: Stavanger Aftenblad revealed the faith of 69 fatal victims in the norwegian oil industry. A series of articles were published in print and online.

33 NORWAY VERDENS GANG Key-info Editor-in-chief/publisher Torry Pedersen Place of issue Oslo Channels & frequency Daily paper, net, tv, mobile, tablet Total reach (daily) 2 220 000 (+98 000) Editorial staff 269 Editorial budget 2012 NOK 323 000 000

USERS Circulation (print) 188 354 (- 23 234) Users per day online 1 794 000 (+130 000) Mobile 621 000 (+288 000)

GENDER AND AGE DEMOGRAPHIC

Male Female VG Print 55.7% 44.3% VG Net 57.6% 42.4% VG Mobile 65.2% 34.8%

Readers age: 12-19 20-29 30-39 40-49 50-59 60-69 70+

VG Print 7.1 12.9 14.8 17.4 14.7 20.2 12.7 VG Net 7.7 22.3 24.7 20.0 11.6 9.8 3.8 VG Mobile 9.3 31.9 32.1 18.2 5.5 2.7 0.4

A HERO STORY: Even Kvien (7) is treated for severe injuries after a fire in april 2010. Here in a US hospital with his parents and his little brother. The story was refered to by prime minister Jens Stoltenberg in his New Year speach. Foto: THOMAS NILSSON

34

VERDENS GANG

Source criticism is a key element in the not allowed to voice negative personal evaluation processes and discussions that characterizations or criticism against VG’s SOURCES SOURCES go on in the departments. Our general named individuals. principle is that each case must have Between 85 and 90 percent of print multiple sources so that both facts and VG also strives to improve the gender MALE FEMALE newspaper content is produced by our own claims can be verified, quality-assured balance in the sources we cite. We admit PRINT: 72% 28% staff. VG Nett’s staff produced 66 percent and balanced. When only one source is that in 2012 our efforts to find more ONLINE: 77% 23% of the content in VG Nett, while 34 percent available, we take extra precautions and set female experts were not good enough. was provided by NTB (Norwegian News other restrictions. Furthermore, we do not give enough VG PRINT ONLINE Agency). ordinary people a voice on our platforms, Experts 54% 64% Criticism and other types of attacks on and we admit that we have a lot of work to Non-experts 22% 15% The media house received 155,970 individuals, companies or institutions do with respect to using sources outside the Celebrities 9% 8% tip-offs and leads from readers. The print trigger the right of reply. We continually Oslo region and interviewees from minority Sports personalities 14% 13% newspaper published over 8,200 readers’ work on finding open sources, and exercise backgrounds. Regional sources 11% 11% letters and debate articles, while online extra caution when we have to rely on Minority sources 4% 3% featured close to five million anonymous sources. For example, we comments from readers. have a rule that anonymous sources are METHODS

The newspaper is edited in compliance with Norwegian law and the principles established by the Norwegian Press Association. VG complies with the Code of Ethics, the Editorial Code, and its own regulations as laid down in its Guidelines for VG Editorial Staff.

VG was reported to the Press Complaints Commission on 20 occasions in 2012, but was found not to have violated the Code of Ethics in any of the cases. We were criticized in one of the cases. VG entered into a negotiated settlement, but was otherwise not involved in any court proceedings.

The key to such a good result is having a conscious attitude to ethical aspects and source criticism, from the journalists in the field through to the department managers and news desks and up to editorial level. NEWS DESIGN: In memorial of «Kjakan», Norways war hero and news pages about the war in Syria. We cultivate a system whereby each employee is responsible for ensuring that previously by the time they reach the stage and our constantly expanding digital whatever he/she delivers is legally and of final checking and publication. We are Daily evaluations of both the departments coverage is continually scrutinized and ethically sound. This has meant that more happy to say that ethical awareness is and the administration ensure that ethical discussed – and criticized when called for. articles and features have been subject deeply entrenched among many of VG’s issues are focused on and discussed on an to a better level of quality control than employees. ongoing basis. Both the print newspaper

36 DEEP IN BLUE: A portrait of Norwegian standup comedian and talk show hostess, Anne Kat. Hærland. Photo: SARA JOHANNESSEN

37 VERDENS GANG

Red Cross. We created a journalistic tool SPECIAL-EDITION MAGAZINES FOR that could make life a lot easier for many of iPAD PRODUCT our readers and at the same time produced Throughout the whole of 2012, VG Mobil unique editorial material. Julesentralen produced a series of special-edition maga- VG LIVE raised an important social problem in a zines for iPad: VG REISE (Travel), VG Påske We developed a new live tool that has since totally new way. It helped individuals and, (Easter), VG BIL (Auto), VG SOMMERMAT been frequently used for high-profile court according to the Red Cross, it did more to- (Summer Food), VG HØSTMAT (Autumn cases, the US presidential campaign, Cham- wards breaking taboos about young people Food), VG INTERIØR (Interior Design), and pions League matches and, most recently, and loneliness than they had managed to VG JUL (Christmas). Through the use of the hostage drama in Algeria. Keep up with accomplish in ten years. packaging and refined recycling of editorial everything that’s going on via one screen: content, new digital revenue flows were live news coverage, live TV broadcasts, NEW VG HELG AND NEW SPORT created. Twitter, and readers’ comments. Through VG invested considerable resources in de- close and creative collaboration with our veloping and launching a brand new, glossy DYREBAR (ANIMAL-LOVERS WEBSITE) editorial staff, VG’s development unit has weekend magazine supplement. The new VG’s new service DYREBAR is an example created a reader magnet. VG Helg took both readers and advertisers of modern journalism in a nutshell. The by storm. Fantastic teamwork and loads of service serves as a social medium for JULESENTRALEN enthusiasm lie behind the operation that animal-lovers as well as a news website for (CHRISTMAS HOTLINE) transformed the magazine from an average up-to-date and high-quality news stories Eighty-eight-year-old Reidun placed an product into a delightful reading experience about pets. Journalists, designers and advertisement offering to “pay handsomely” at the very forefront of Norwegian news- developers have collaborated on creating a someone who was willing to welcome her paper supplements. “So many ideas were forum that enables people and animals to into their home for Christmas. The story brainstormed and so many of our staff gave get to know each other and where animal- gripped the entire nation and put the spot- their all that it would be unfair to single lovers can follow each other’s updates. The light on the issue of loneliness. A VG team anyone out,” the editor told the jury. VG’s service also provides advice and answers followed the story up by setting up VG’s sports supplement also underwent a com- from a panel of recognized experts. Julesentral (Christmas Hotline) on VG Nett, plete ‘makeover’, which was well received in close cooperation with the Norwegian by readers and competitors alike.

Skartveit, Political Editor NEW PRODUCTS: The Pet Club Dyrebar AWARDS Gullpennen Award (Riksmaal Society): (above), iPad Special Hanne Skartveit, Political Editor Auto Magazine Press awards (MBL): www.vg.no: (left) and VG HELG National News Website of the Year, News Perspektiv Award (Norwegian Refugee Magazine (right). The Story of the Year for Web TV/Local TV. One Council): Espen Rasmussen, Photographer print cover of VG bronze and two honorable mentions for Malofiej (International infographics HELG was a foldout newspaperpages competition): Bronze prize in Breaking featuring norwegian News category. author Ari Behn. Picture of the Year: Two first prizes. Eight of 36 prizes went to VG. Society for News Design Scandinavia Schibsted Journalism Awards: Two out of (SNDS): Gold prize to VG Nett’s coverage three awards (Best Scoop & Best Innovative of the 22 July terrorist attack. VG Nett was Story) also awarded two bronze prizes, and the print newspaper won an honorable mention. Association of Norwegian Editors Oslo European Newspaper Award: Two design Branch: Commentator of the Year - Hanne awards for sports pages.

38 39 VERDENS GANG AS GOOD JOURNALISM MOVES FORWARD Breaking news reported, analyzed and debated in real time Torry Pedersen, publisher

When Napoleon was arrested in 1815, it took almost two months before the news reached the USA. Today, breaking news on important events are reported, analyzed and debated in real time. Technology carries news in increasingly faster – and better – ways.

During the past year readers and advertisers have made the transition from print to digital media at an increasingly faster rate. This situation is currently FEEDBACK: VG publisher Torry Pedersen conducting the daily evaluation of all VG platforms. All VG employees are invited to the meeting. creating revenue problems for the media industry. But at the same time, the quality of journalism is improving, and reaching illustrates not only the enduring essence on behalf of the Soviet Union and Iraq, On 22 May 1999, Kristian Magnus and more users than ever before. As my of journalism, but how technology has VG reported detailed, minute-by-minute Marie Orderud and their daughter Anne colleague Espen Egil Hansen put it: “It’s enhanced the speed at which news is accounts of the court proceedings. This Orderud Paust were shot and murdered. becoming increasingly difficult to remain reported, and how good journalism has analog version of verbatim reporting, which Four persons were convicted of aiding and pessimistic.” acquired more forms of expression and has today goes on over the internet, proved abetting the triple murder: Per Orderud moved from monolog to dialog. a resounding success. This journalistic (son of Kristian and Marie, and Anne’s I have worked in the media industry for device gave readers a sense of immediacy brother), Veronica Orderud (Per’s wife), 32 years. During this time, Norway has When Arne Treholt, a department head which no other medium could provide. Kristin Kirkemo (Veronica’s sister) and Lars witnessed three extraordinary trials. The in the Ministry of Foreign Affairs, appeared Then, as now, court reporting was the key Grønnerød (Kristin’s former boyfriend). It media coverage of these three court cases in court in 1985 to face trial for espionage component in press coverage. was never determined who actually carried

40 VG DIRECT: A new dashboard for online news publishing, integrating live web TV, live text feed, social media and Q and A with reporters. out the murders, and no-one was therefore we were far ahead of our time. We were Behring Breivik, court coverage was taken 150 hours of live TV broadcasting. sentenced for the murders themselves. already using custom-designed tools back to a whole new level. Pictures, TV, verbatim The essence of the journalism practiced in then. Since then, a more personalized tone transcripts, dialog with the readers and the these major trials remains unchanged, but The case aroused unprecedented public has been developed in our live coverage, editorial desks working on the case in social the tempo of the reporting, the versatility interest, and when it came to trial in the in addition to extensive use of social media could be followed in an on-screen in presentation, and the possibilities to spring of 2001, VG Nett reported the court media combined with reader dialog,” says window, VG Direkte. Whereas publication of conduct dialog with – and not just talk to – proceedings live. Our live reporting team Christian Brændshøi, an editor who has the court reports in 2001 was the reserve our readers is better now than ever before. comprised four or five stenographers/ lived his entire journalistic career ‘online’. of the next day’s newspapers, now they Even if circulation figures are falling, the secretaries hired in from Manpower and were delivered on the same day, and all of world still moves forward. a team of moderators. “In fact, in 2001 During the trial of the terrorist Anders it was commented on and analyzed during

41 NORWAY E24 Key-info Editor-in-chief/publisher Per M. Valebrokk Place of issue Oslo, Norway Channels & frequency We cover the news 17 hours per weekday and 12 hours at week ends. We publish between 45 and 55 stories daily. Editorial staff 14 journalists and sub-editors, all based in Oslo.

USERS E24 is Norway’s biggest financial news site with an average reach of 157,000 unique visitors per day, up 21 percent from 2011. Among the 20 biggest websites participating in the Norwegian Internet Panel – conducted by TNS Gallup – only one website (klikk.no) recorded a higher growth rate.

In addition the mobile version reached an average of 62,000 unique visitors per day, up 108 percent from 2011.

GENDER AND AGE DEMOGRAPHIC E24 remains more popular among men than women. According to the Norwegian Internet Panel, E24 reaches three times as many men as women. The daily reach among men was on average 122,000, while the daily reach among women was only 41,000. On top of this, female readers only spent half the time on E24 compared to our male read- ers.

E24 has the same reach among younger and the older audiences, but the older audience (60+ years) spends 50 percent more time on E24 than other readers.

FOCUS ON EUROPE: The European debt crises continued throughout 2012 and kept the journalist in E24 busy. E24s editorial staff consists of 14 journalists and sub-editors. Photo: Ole Martin Skaug

42

E24 SOURCES

E24’s sources consist of a wide range of people and written sources. We speak daily to leaders, experts and investors. We talk to union representatives, financial analysts and bureaucrats. A challenge we’ve seen in recent years is that it has become harder to approach the sources closest to the story. Often we’re met by professional spokespersons or PR agents.

E24 gathers information from anonymous sources. We handle criticism from anonymous sources with extreme caution, and we rarely publish stories based exclusively on criticism from an anonymous source.

E24 does not compensate its sources.

Our written sources consists of statistical reports, stock exchange notices, press releases, annual and quarterly reports, shareholders lists and news wires. We also follow the financial markets using special terminals. METHODS

E24 complies with the Ethical Code of Practice for the Norwegian Press. One complaint was lodged with the Press Complaints Commission. There have been no legal matters.

key information on about one million largest shareholders and the board of the version. The changes from the original web Norwegian companies. directors. E24 Bedrift plays a key role in version are minor, but important. The first PRODUCT E24’s new focus on small and medium- tablet version of E24 devotes more space to The service (see screenshot above) sized enterprises. editorial content after the ad format known At the end of August, E24 launched E24 includes financial reports for the past five as Skyscraper was abandoned. Bedrift, an online business catalog providing years and information about management, In December E24 launched its first tablet

44 Mobile in the fast lane

Looking back at 2012, we conclude that offices in Copenhagen. During our coverage the HFT trading was unknown before we E24 considerably increased its editorial – and afterwards – we received a large published our findings. footprint in the news market. In what we number of tips from people employed in the believed to be a mature market – online use airline industry. Our coverage led to three While 2011 was an exceptional news from desktops – E24 managed to attract new web traffic records, and an all-time year for the financial press, 2012 was not thousands of new daily readers. Among high level of citations in other media. that bad either. The European debt crises the established online news services in continued with violent protests in Athens, Norway, our website ranks second in terms E24’s goal is to be first and best with mass demonstrations in Madrid and all- of growth. The mobile version of E24 is one breaking stories, but at the same time we’re night crisis meetings in Brussels. Back of the fastest-growing news services in the investing more and more time in stories and home in Norway, the real estate market country. projects that will allow us to set the agenda continued to cause concern and debate. ourselves. One example is our project about Some of our biggest companies have gone The increase in readership came without High-Frequency Trading (HFT) published in through deep crises, while others are any increase in staff or other editorial February. making more money than ever before. resources. As with any other newspaper, Summing up, 2012 was a busy year for our E24’s resources are limited, and we can’t Through analyzing more than 40 million journalists: and that’s exactly how we like it. win all the battles. But during the past year orders at the stock exchange in Oslo, E24 we have proven several times that we’re exposed the enormous activity of HFT. able to take the victory home in the battles For a long time, stockbrokers and traders we believe to be the most important ones. had been critical to HFT, but the scope of One recent example is from 19 November, when the Scandinavian airliner SAS was on the verge of bankruptcy. The coverage of the SAS crisis was a good opportunity for E24 to showcase our site to a broader We are audience than we enjoy on a daily basis. SAS is a company that is both loved and one of hated by the Norwegian public. It is one of the country’s strongest brands, and the the fastest company is a part of the history of modern Norway. In other words, this is a company growing people want to read about. news Throughout ten days in November, E24 had comprehensive coverage of the crisis. After weeks of unrest in the company, services in tough negotiations between the SAS management and the unions went on into the country the night. E24 had a strong focus on this story. Our journalists worked throughout Per Valebrokk, Publisher the night both in Oslo and outside the SAS

45 NORWAY DINE PENGER Key-info Editor-in-chief/publisher Tom Staavi Place of issue Oslo, Norway Channels & frequency Magazine: 11 issues per year (+ 4 special issues) Online: Approx. 4 articles per day Total reach (daily) Magazine: Readership: 251 000 per issue 1) Editorial staff 16,6 Editorial budget 2012 NOK 15 000 000

1) New method for measuring readership as of 2012, not comparable to 2011.

USERS

Circulation (print) 37 870 per issue (12% down) Users per day online and mobile Online: 65 856 UV/day (14% up) Mobile: 23 382 UV/day (123% up)

GENDER AND AGE DEMOGRAPHIC

Gender: Men 65%, Women 35%

Age: 15 – 24: 7% of total readership 25 – 39: 22 of total readership 40 – 59: 40 of total readership 60 + : 31 of total readership

A WINNER IN THE STUDIO: Since 2008 Dine Penger magazine has supported the legal battle of small money saver Ivar Petter Røeggen against Norway`s leading bank DnB. Finally he won in Norways high court in march 2013. Here from an NRK studio debate on the day of victory. Photo: FRODE HANSEN, VG

46

DINE PENGER SOURCES Articles in Dine Penger derive mainly from two sources: the editorial staff’s own ideas and research and reader tip-offs. This means extensive contact with politicians, and experts at universities, banks, financial institutions and insurance companies as well as public institutions such as Norges Bank, Statistics Norway and the Norwegian Consumer Council.

Reader involvement has dramatically increased in 2012 as social networks like Facebook and Twitter have become important sources of feedback and tip-offs.

We exercise extreme caution in using anonymous sources, and never write articles that are based solely on such information. We never compensate sources.

METHODS Editorial quality: Our journalists hold qualifications in economics, finance and law so as to provide readers with the best possible advice on financial decisions. Our editorial content must therefore make complicated issues understandable to the readers, be up to date, and hold a high quality.

Sources: Dine Penger always reviews information provided by sources. Parties PAID CONTENT: In 2012 Dine Penger relaunched its website, introducing a paywall. accused of wrongdoings must be given the opportunity to comment. our website and the introduction of paid 1,158 subscribers, 804 of which are Legal matters: Dine Penger abides by content. The new site was launched on exclusively digital. In addition, 2,136 existing the Ethical Code of Practice issued by the PRODUCT 22 May 2012, and we consider it be to a print subscribers have added the digital Norwegian Press Association. None of big success. The main goal was, and is, version to their subscription. All this was our editorial content has been considered Through the paywall: The most important to persuade readers to subscribe to the accomplished without the use of targeted by courts or the Press Complaints and exciting product developments in digital or printed editions of Dine Penger. marketing campaigns. Commission during 2012. 2012 were without doubt the relaunch of As of 31 December, the site has provided

48 Personal finance going online Last year Dine Penger had to find a new answer to the question: How will we finance our journalism? 2012 was a challenging year for the company. The top line was hit hard. The sales figures for the print edition continued to decline, single-copy sales in particular. In the first half-year we developed, designed and produced a new digital site and focused on a new digital business model.

We had to take radical steps to improve profitability by producing the print product smarter and more efficiently, cutting costs, reassessing our priorities, and focusing on digital publishing.

In May we launched our new website and business model, which also includes an important revenue source, namely paid HOW TO INCREASE YOUR PENSION: The FIGHTING THE GIANTS: The customer article revealed how easy and necessary it is took on a big insurance company – and won, digital content (DP +). Since the launch to take higher risk with your pension. helping former workmates in the process. we have reached new groups of readers, and sales of digital subscriptions exceeded expectations. Growth in the number of Both digital readers on all platforms has been tremendous. Not only are there many more readers of them; they also spend a lot more time on our journalistic content. and media can now focus more on developing content of the year. Both readers and other media Despite the major business challenges rather than on business models. turned to our editorial staff for help in turn to us to and the insecurities in an organization understanding the reform proposals. undergoing reorganization, we delivered Dine Penger is an important voice in both more and better journalism. That fact Norwegian society. No other publication Norway is one of the richest countries in understand that we are discussed and shared much covers personal finance in such depth. No the world. Compared to all other countries more frequently in social media is evidence other media house possesses expertise that are experiencing or have experienced the pension of this. related to these issues on their editorial strong growth, Norway’s wealth is fairly staff. We already have good proof of that evenly distributed. The internet has also system Now what? My assessment is that in 2012 in 2013. Despite Norway’s sound economy, made most markets more transparent, we have built a solid foundation on which it has to reform its pension system. An and requires even greater creativity of the Tom Staavi, to fund our journalism in the future. Digital important contribution to this reform was finance industry. Journalism that focuses Publisher revenues have increased rapidly in the the report provided by a government- on personal finance has a bright future, and second half of the year. In other words, we appointed commission at the beginning Dine Penger is an important contributor.

49 NORWAY

SCHIBSTED FORLAG’s MAGAZINES Key-info

1231

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nyheter fra milano

Bygdø kongsgård: dronningens2 favorittbolig5

Juni/juli 2012 bc 238238 03 kr 79,00

MAISON | 1

MaisonFerietid! Interior Maison Mat & Vin Design Interior Circulation 20 922 Circulation 15 822 Circulation 7 658 Readership 65 641 Readership 73 000 Readership 39 154

50 INTERIOR DESIGN, FOOD & WINE The magazines have their own websites developing high-quality editorial content at under Schibsted Forlag’s main website. The the right level of complexity in accordance The websites are primarily a means of with the magazine’s core readers, as well promoting new issues when they go on as continue strengthening the magazine’s sale, as well as a place where agencies and highest standing as a high-end yet accessible advertisers can find information, publishing and enjoyable publication. and production schedules, contacts etc. possible Design Interior: The magazines are issued in Oslo and The main focus in 2012 has been to carve distributed to between 2300 and 3400 out a new niche in order to distance itself newsstands throughout Norway by efficiency from the fierce competition in the main Bladcentralen, a distribution company field of home decorating magazines, and jointly owned by the main magazine is our main to establish it as the preferred choice of publishers in Norway. Approximately 70 professional readers (architects, designers, percent of the circulation is newsstand etc.). This has been positively received by sales. focus advertisers, resulted in some record sales at the newsstands, and turned the negative Editor-in-Chief for trend around. Maison Mat & Vin is Cecilie Louise Berg In addition to the running titles, we have (left). Anne Lise Anne Lise Gjetvik, Publisher also published five one-shot publications Gjetvik is Editor- under the supervision of editor Kristin Ma in-Chief for both Berg, totaling 500 pages. Maison Interior and Design Interior as buy all they photographic services suffered decreases in circulation. Design All the magazines are edited in well as publisher for from freelancers, both Norwegian and Interior, on the other hand, showed a slight compliance with the ethical guidelines all the magazines/ international. The articles are written partly increase. Due to a new system of counting of the Association of Norwegian Editors activity booklets and by the staff, partly by freelancers, mainly readership, we do not have comparable (Editor’s Code). cartoons published by from Norway. figures from last year. Schibsted Forlag. There is a strict division between editorial Basic goals for the title and the year 2012: Specific goals for each title: and advertising content. There have been Total number of pages for the magazines The main focus for all the magazines has no complaints or legal matters regarding was 3180. been the highest possible efficiency in order Maison Interior: our publishing work. Maison Interior: 7 editions per year, 1548 to increase ROI. The editorial staff was Extend the brand by publishing a pages, 62.5% editorial content. downsized by 30 percent and the number of compilation of beautiful books, this year Maison Mat & Vin: 6 editions per year, 840 issues published was increased. Christmas Interiors (we have previously pages, 71% editorial. published two successful volumes in this Design Interior: 6 editions per year, 792 Increased circulation and readership were series). pages, 73% editorial. important and challenging goals for all the At the beginning of the year the total titles. The whole market saw a decline in Maison Mat & Vin: number of employees was 13, but was newsstand sales in 2012. This also affected Keep the competition at bay through reduced to 9 by yearend. The magazines Maison Interior and Mat & Vin, which both continued focus on cultivating and

51 SWEDEN AFTONBLADET Key-info Editor-in-chief/publisher Jan Helin Place of issue Stockholm, Sweden Channels & frequency Daily - print, online, mobile, iPad, web TV, supplements Readership 2.5 million total daily reach, (print + www, mobile not included) Editorial staff 268 journalists based in Stockholm. Stringers in New York and Los Angeles. Editorial budget 2012 SEK 154 000 000

USERS ONLINE MOBILE 1.77 million unique visits, 0.81 million unique devices, total daily reach (-3%), total daily reach (+103%), 5.41 million weekly (-1%) 1.97 million weekly (+88%)

PRINT CIRCULATION DIGITAL CIRCULATION FULLY PAID: 211 400 FULL PAID: 139 400 DISCOUNTED: 5 900 DISCOUNTED: 8 200 FREE: 18 700 FREE: 4 300 TOTAL PRINT CIRCULATION: 236 000 TOTAL DIGITAL CIRCULATION: 151 900

GENDER AND AGE DEMOGRAPHIC

www.aftonbladet.se Print weekday Mobile (week) (average copy) (average week)

Men 54% Men 51% Men 55% Women 46% Women 49% Women 45% 16-24 yrs 17% 16-24 yrs 15% 16-24 yrs 20% 25-39 yrs 30% 25-39 yrs 19% 25-39 yrs 42% 40-54 yrs 29% 40-54 yrs 27% 40-54 yrs 27% 55 + 25% 55 + 40% 55 + 10%

THE WAR IN SYRIA: Kids are playing among tanks after the battle of Marea, near the border to Turkey. Photo: JERKER IVARSSON

52

AFTONBLADET LEGAL MATTERS & ETHICS AWARDS Supreme Court, B-3559-11, concerning Aftonbladet. The evening paper’s particular Grand Journalism Prize – Storyteller of Sports Journalist of the Year: Erik Niva. gaming/betting advertisement. Complaint form of expression and engaging journalistic the Year: Carina Bergfeldt. dismissed. style make it a necessity to keep ethics in Swedish Cancer and Traffic Injury Society Attunda District Court, B-1948/12. mind on a daily basis. Schibsted Journalism Awards – Fund, Journalism Award: Mary Mårtensson A verdict of not guilty for a man who Best Storytelling: Erik Niva and Magnus threatened an Aftonbladet employee. The Staff are continuously trained at ethics Wennman, “Fotboll efter döden”. Guldskölden: Columnist of the Year: Erik verdict was contested at the Svea Court of seminars. Talks with the publisher about Niva; Sports Journalist of the Year: Erik Appeals. Proceedings expected in spring material that might be ethically sensitive Digital Newspaper of the Year. Niva; Sports Blog of the Year: Simon Bank 2013. take place on a daily basis. and Erik Niva; Sports Tweeter of the Year: Complaints to Swedish Press Council: 14 Guldmobilen, Best News Johanna Frändén. Corrections by Swedish Press Council: 4 Source of the Year. Discussions of ethics are ongoing at

DenAftonbladet här bilden ska nnas dold på dokumen- tensöndag för 22 att juli 2012en svart sida ska generera fyra 1 blogs and a magazine for urban living. plåtarnl annars offren blir det fel i löverföringssyste-nterroristen lnde överlevande lnså reste sig norge met. Hälsar Paolo’s Food, a new magazine for food- Björne PRODUCT lovers. A couple of new web TV formats, dokument: e.g. The Ball Club, a TV series for football Redesigned the printed newspaper to enthusiasts. modernize layout and improve news flow. Focus on developing live TV. Redesigned the website to draw more visitors, be more user-friendly and to New versions of the newspaper for the achieve a cleaner look. iPad. Cooperation with WiMP to develop Optimized and developed Aftonbladet’s music journalism, similar to cooperation Ett år EftEr massakErn digital subscription service Plus, which with Bokon on consumer journalism about currently has about 160,000 subscribers. books. Tipsa! – A portal for tips that provides the Development of CRM system. possibility of interacting with readers. Development of a new mobile site. Hannah & Amanda – a holistic approach Development of photo journalism, both for targeting young females using web TV, live reporting and video.

information to the media without the risk of being exposed to the authorities. This is an SOURCES important principle that should be protected because it provides the public with an insight A media house like Aftonbladet has a ”Det känns märkligt, men ganska bra, att vara into anomalies that would otherwise not be på Utøya igen. man får Det på något sätt broad span of sources: everything from exposed. bekräftat för sig själv att Det hänDe, på riktigt. press releases, information from authorities att jag inte har hallUcinerat Det hela. jag vet att Det hänDe… och jag vet att Det är över.” and news from other media channels, to Aftonbladet does, in certain circumstances, – ali esbati, överlevare information on the internet, through social pay a fee for the tip-offs that lead to media and reader tip-offs, etc. serious journalism. This is in line with the AFTONBLADET recommendations of the Swedish Media PUBLISHED: Special The unique Swedish Protection of Sources Publishers’ Association (Tidningsutgivarna) suplement one year after the law, embedded in the Swedish Freedom (see their debate article in Dagens Nyheter ln ln dygnet då allt förändrades – minut för minut massacre at Utøya, Norway. of the Press Act, allows sources to pass dated December 17, 2011).

54 DIGITAL NEWSPAPER OF THE YEAR: Publisher Jan Helin and the key staff members celebrating the prestigious award in Stockholm.

55 AFTONBLADET A NEW DEAL WITH OUR READERS

There’s no need for yet another article With a precise style based on brief and that it must be portrayed as accurately as 400 000 about paywalls and mobile development concise reports that built up a dramatic possible so that we could understand the in 2012. Aftonbladet’s position and picture of the trial that took the reader’ incomprehensible. That’s how journalism readers often-stated online strategy speak for breath away, the middle of the story took can contribute towards never letting this themselves. shape, with an impressive balance between happen again. followed presence and detail, all in real time, and in Instead, I want to focus on an equally a form that included readers’ engagement In the end, we wrote hardly any traditional the real-time important part of the news industry: how in dialog. news articles from the Breivik trial at the journalistic narrative develops. all. Instead, real-time reporting was reporting each There are a number of theories about this, I’ll admit that I was initially skeptical about supplemented by our news columnists, who most of them pretty wacky. So I would like how many people would really want to wrote a daily analysis that put the day’s day to start with a real-life example. follow a news event in this way, but when main question from the trial in context. The work of our reporters Linda Hjertén we saw the readership figures we were That was the way the middle of this story and Carina Bergfeldt on the Breivik trial amazed. Over 400,000 readers on average looked. JAN HELIN, Publisher in Norway last spring and summer is very followed Linda and Carina’s real-time interesting for those who wonder how reporting every day. The end of the story was to award Carina stories develop when digitization interrupts Bergfeldt the Storyteller of the Year Award, the traditional journalistic flow. Obviously 400,000 Swedes did not sit the most prestigious publishing award in around the whole day to follow everything. Sweden, for a classic piece of reporting that Let’s begin with something reassuring: Readers dipped in and out of the flow summarized and described the whole story the stories of the future will still have a instead of continually reading the rolling and wove it into a perspective. beginning, a middle and an end. news. Many saw this as faster and more Linda and Carina’s story spanned the ten engaging, scrolling through the reports if Carina herself says that she could not weeks of the Breivik trial. The beginning they had been away for a few hours and have written it if she had not reported followed the usual formula with details then latching on to the story in real time directly from the trial the way she did. She concerning arrangements for the trial, again. says something important that an entire analyses highlighting the key issues and so industry needs to hear in times like these: on. But in the middle of a story concerning Over the weeks Carina and Linda built up a a story that is well told is the strongest. the rule of law and Norway’s judgment of relationship with an ever-growing audience. Always. And no, it won’t be replaced by Breivik, something interesting occurred. They began to call themselves and their people who twitter or blog in their free Instead of cutting it up and delivering it as a community the “dysfunctional cyber family” time. But it will open new paths and happily series of lame news articles, our reporters and developed a tone and built a world with twitter about itself. made a deal with our readers. built-in safety valves to cope with all the The deal was they would be with them in terrible things surrounding the case and real time throughout the trial. The readers reactions to it. could ask questions which the reporters could discuss at the same time as they filed So the story grew, full of empathy for the their reports. horrors it depicted, carried by a conviction

STORYTELLER OF THE YEAR: Reporter Carina Bergfeldt of Aftonbladet won the Grand Journalism Award in Sweden 2012.

56 57 SWEDEN SVENSKA DAGBLADET ÅRETS DAGSTIDNING DIGITALA MEDIER Key-info

Tisdag 18 september 2012 Sedan 1884 Pris mån–tor 20 kr fre–sön 30 kr o Editor-in-chief/publisher Lena K Samuelsson Place of issue Stockholm, Sweden SPORT JANNE BENGTSSON Stoppa hyckleriet – Ligaseger före Channels & frequency Daily morning newspaper. 24-hour öppna för NHL-spelare i elitserien M CL för Zlatan online and digital editions PERSPEKTIV Sport sid 19 sid 21 Total reach (daily) 915 000 (print reach and NÄRINGSLIV unique browsers) SSAB:s vinst- Editorial staff 80 varning visar Editorial budget 2012 SEK 218 000 000 att eurokrisen sprider sig. Jan Almgren sid 4–5 M USERS

NYHETER CIRCULATION (print) 174 400 FOTO:  USERS PER DAY (online and mobile) 480 000  EXPONERA  Kortedala i väntan på domen GENDER AND AGE DEMOGRAPHIC sid 6–7

En splitterskadad man är ett av många offer för striderna i Syriens största stad Aleppo. Sjukhuset är ett  FOTO:NIKLASMELTIO  50% male, 50% female mål i kriget och har bombats två gånger.  FOTO:   GETTY Age groups:

IMAGES 16 – 24 15.5 %  25 – 34 16.1 % Aleppo blöder KULTUR Xavier Dolan 35 – 44 17.3 % SvD I SYRIEN Inbördeskriget i Syrien fortsätter med oförminskad I början slogs vi för vår brutalitet. På sjukhuset i Aleppo arbetar läkarna dygnet runt för att rädda M vill ha full 45 – 54 17,0 % livet på offren för våldet. De allra flesta patienter, omkring 80 procent, är frihet, nu slåss vi för civila män, kvinnor och barn. ”Jag ser ingen ljusning framöver. Vi måste kontroll sid 4–5 55 – 64 15.9 % våra liv. Osman, akutläkare i Aleppo bara jobba vidare”, säger doktor Osman. Utrikes sid 14–16 65 – 80 18.2 % BRÄNNPUNKT Förslag om ”light-gymnasium” andas djup uppgivenhet sid 5 chicago l M K paris l oslo to UM eå UM eå U Y KY al M al M leå KöpeNhaMN barceloNa WashiNgtoN Dc o N WashiNgtoN Dc aMsterDaM Zürich stocKholM troNDheiM roM o N ä brYssel alicaNte chicago 1 000 000 ö N ar e fra NK f

göteborg laspalMas st.petersbUrg gelhol M

WY billiga resor ENKEL M

FR. al M på sas.se or K U roM oslo Boka senast 28 september! ö M Zürich Mos K Zürich rt

roNNloebY alaga NDoN499:– geNève veNeDig KöpeNhaMN Pris gäller från Stockholm vid bokning på sas.se MosKva ro Nice va Begränsat antal platser på utvalda avgångar DUbliN M shaNghai alicaNte haMbUrg roM gDaNsK oslo sUNDsvall geNève och destinationer.

ROYAL HAPPINESS: Crown Princess Victoria and Prince Daniel comes to the baptism ceremony with their new born Princess Estelle Silvia Ewa Mary.

58

SVENSKA DAGBLADET SOURCES AWARDS Focus on crowdsourcing Great Journalism Award (Stora The editorial vision of Svenska Dagbladet journalistpriset) is to create innovative journalism in 2012: Inger Atterstam (Lukas Bonniers conjunction with our readers. Our readers Stora Journalistpris) are therefore one of our most important 2012: Jan Almgren, Peter Grensund, Ola sources. The innovative Interest Map Henriksson, Mark Malmström, Carolina (Räntekartan) is a prime example of how Neurath, Olle Zachrison (Innovator of the crowdsourcing combined with proper digital Year for the Interest Map) tools creates extra value for our customers. It is therefore natural for us to evolve that Guldspaden (investigative journalism idea into new fields: the Interest Map was award) followed by the Waiting Map (a mobile 2012: Ola Wong, Jan Almgren, Jonas tool where readers could report on public Fröberg. transport delays) and the Rent -Check 2012: Mikael Holmström. (where readers can report how much rent they pay for their apartments). The Swedish Broadcasting Corporation’s award for innovative journalism: How to deal with anonymous sources is a (Medieormen) recurring issue at Svenska Dagbladet. On 2012: Jan Almgren, Peter Grensund, Ola the one hand, it is of vital importance to Henriksson, Mark Malmström, Carolina keep these sources secret. This is one of Neurath, Olle Zachrison (Interest Map) the keystones of our credibility. Society for Newspaper Design On the other hand, anonymous sources 2012: SND Best in Show: Svenska can present a challenge when their stories Dagbladet, for coverage of the terrorist are hard to verify. Although it happens from attack at Utøya, Day 2. time to time, Svenska Dagbladet rarely 2012: SND, Gold, Breaking News: Svenska compensates outside sources, and then Dagbladet for coverage of the terrorist only after careful consideration. attack at Utøya, Day 2.

BEST FINANCIAL JOURNATIST: Reporter Carolina Neurath of SvD Näringsliv.

open review held by the managing editor in at redesigning the print product. The new which anyone can participate. version will be ready for launch during the METHODS PRODUCTS spring of 2013. Svenska Dagbladet complies with the Swedish Code of Ethics for the Press, Radio The most important product development Our successful home and lifestyle The importance of editorial quality control and Television. During 2012 assessments was the new financial and business site Saturday supplement, Magasinet, was increases in line with the pace of change in showed that our coverage was good and Nliv.se, launched in April. The traffic to redesigned and relaunched during 2012. the news industry. At Svenska Dagbladet within our ethical guidelines. No complaints this site increased dramatically during our editorial products are reviewed daily, were lodged with the Swedish Press the year. In September 2012, Svenska The mobile site was also developed during first by each department and then in an Council. Dagbladet launched a new project aimed the autumn and relaunched early in 2013.

60 GREAT JOURNALISM AWARD: Health journalist Inger Atterstam (center) celebrating with other winners from Svenska Dagbladet.

61 SVENSKA DAGBLADET

During 2012, Svenska Dagbladet reaped the benefits of its journalistic soul: digital A year of innovation and innovation and quality reporting sent the total readership figures to an all-time high .

transformation We managed to gain a totally new position: Svenska Dagbladet is now Sweden’s largest digital morning newspaper, passing the strongest print competitor Dagens Nyheter in terms of unique visitors on web and mobile. The pace of digital transformation of the news industry is increasing, and during 2012 Svenska Dagbladet moved with it.

With a total reach of well over 900,000 each day (unique browsers on devices and daily print readership), Svenska Dagbladet is now attracting more readers than ever before.

In 2012 we made a strategically important move, from our traditional position as number two in a declining print market to the position of number one in an increasing online market. The mobile platforms continues to grow at an astonishing rate, and early in 2013 Svenska Dagbladet had around 300,000 more users than Dagens Nyheter on mobile alone only one week after the mobile news site was launched.

This continuous transformation is the result of a number of important editorial achievements:

• In April 2012 we launched our highly successful website Nliv.se, which contributed greatly to increasing traffic IN CHARGE: Editor-in-Chief on the web. The business and finance site Lena K. Samuelseon and rapidly became the biggest of its kind, managing editor of svd.se and by the end of the year it was closing Fredric Karén. in on the magical million mark – one million unique browsers per week.

62 • This was achieved thanks to concise • In fact, Svenska Dagbladet took live reporting and highly innovative home two of the four awards that crowdsourcing journalism. First and night. Legendary medical reporter Inger foremost among our innovations was the Atterstam was hailed for her astonishing Interest Map (Räntekartan), a journalistic career with a personal Grand Journalism tool that enables our readers to compare Award. In 1981, she was the first Swedish interest rates on home loans on our reporter to write about HIV and Aids. website. The Interest Map quickly became During 2012 she continued her quality hugely popular. This inevitably put pressure reporting by contributing to the important on the banks to lower their rates now that series Panikens Pris (the Price of Panic) Swedish readers were able to see how in which Svenska Dagbladet investigated much their neighbors actually paid for their the aftermath of the mass vaccination mortgages. This new type of consumer program against the swine flu epidemic in journalism helped many people save a lot 2009, revealing both the poor impact of this of money, and for the editorial staff the expensive program and the heavy price that Interest Map became a source of pride as was paid for the panic: hundreds of cases of it was celebrated with numerous awards the life-crippling disease narcolepsy among during 2012, the most prestigious of which youth following vaccination. being the award for Innovation of the Year at the annual Great Journalism Awards in • 2012 was also the year of Stockholm. transformation of a tougher kind, as the print edition continued to face increasing challenges. In the fall, Svenska Dagbladet launched a program to cut editorial costs Our focus by around SEK 30 million, and reduced its editorial staff by around 40 print journalists. is on These staff reductions will be achieved through severance pay packages, but innovating they have been balanced by an increase in the number of online editorial staff. journalism in This program also includes a totally new editorial organization, a brand new conjunction with newsroom and a fundamental editorial shift towards the digital channels, as well as a our readers relaunch of Svenska Dagbladet in print in Lena K. Samuelsson the spring of 2013 as part of the new SvD universe: a metered subscription model for Editor-in-Chief both digital channels and print.

A TRAGIC PUZZLE: Pieces of wreckage from the Norwegian Air Force Hercules that crashed into Swedens highest mountain Kebnekaise.

63 FRANCE 20 MINUTES Key-info Editor-in-chief/publisher Yvon Mézou Place of issue Paris, France Channels & frequency Print (Monday-Friday), online, mobile, tablet Average circulation 983 166 copies/day Total reach 12 900 000 Editorial staff 115 journalists

USERS

PRINT Readers per day 4 353 000

WEBSITE – www.20minutes.fr Page views (per month) 89 000 000 Unique Visitors (per month) 5 577 000

TABLET Page views (per month) 15 000 000 Unique Visitors (per month) 108 557

MOBILE Page views (per month) 93 000 000 Unique visitors(per month) 2 136 049

64 DUNKERQUE LILLE BETHUNE VALENCIENNES DOUAI-LENS BEAUVAIS LE HAVRE METZ ROUEN CAEN REIMS STRASBOURG

PARIS LE MANS NANCY RENNES MULHOUSE SAINT-NAZAIRE ORLEANS ANGERS NANTES TOURS DIJON

ANNEMASSE LYON CLERMONT-FERRAND DISTRIBUTION: 40 ANNECY cities covering 25.8 CHAMBERY million people. In SAINT-ETIENNE 13 cities 20 Minutes GRENOBLE have an exclusive BORDEAUX distribution. NICE-CANNES-ANTIBES- AVIGNON CAGNES SUR MER 20 Minutes is owned MONTPELLIER 50 per cent by TOULOUSE Schibsted in a joint BAYONNE NIMES venture with French PAU MARSEILLE-AIX-EN-PROVENCE media company Sipa Ouest France. TOULON-LA SEYNE SUR MER

65 SPAIN ¡IRREPETIBLE!* 20 MINUTES España gana la Eurocopa tras apabullar a Italia (4-0) 8 a 14 Key-info Editor-in-chief/publisher Arsenio Escolar Place of issue Madrid, Spain Regional print editions in 8 cities Hasta* el Channels & frequency Print: 20 minutos. MADRID 13/07/2014, Print: Calle 20. Monthly. Fundado en febrero de 2000. final del El primer diario que no se vende Mundial de Print: El Mensual. Monthly. Brasil Online: 20minutos.es (Spain) Online: 20minutos.com (USA) Online: 20minutos.com.mx (México) Online: Carrieserena.com Online: Gonzoo.com (Jan 2013)

Total reach (daily) 2.62 million Editorial staff 88

USERS CIRCULATION (print) : 608 221 copies per day. 1 900 000 readers per day USERS PER DAY SRDJAN SUKI / EFE (online and mobile): 720 418 per day Lunes 2 JULIO DE 2012. AÑO XIII. NÚMERO 2867 13.12 million users online per month Alerta policial por las El tiempo en Madrid, hoy reyertas en Madrid. Los parquímetros, Aumentan sobre MÁXIMA 30 | MÍNIMA 13 2.04 million unique mobile per month todo en el centro. 3 Alcalá de Henares 29/13. Aranjuez 31/14. un 10% más caros Navacerrada 26/10. Robledo de Chavela 28/13. Luz, gas y butano, más Guadalajara 29/11. caros. Subieron ayer. Y y una hora más el repago, ya en vigor. 6 Sorteos ONCE (domingo 1) 66358 (serie 008) De 9 de la mañanaa9delanoche. El Ayuntamien- El Reino Unido podría El Gordo (domingo 1) 03-21-24-27-53 (clave 9) GENDER AND AGE DEMOGRAPHIC to, que asegura que lo hace para bajar la polución, hacer un referéndum ONCE (sábado 30) 39872 (serie 037) recaudará con la medida 5,4 millones más. 2 sobre si sigue en la UE. Lo estudia Cameron. 4 Primitiva (sábado 30) 10-17-24-37-40-43 (C3 R1) ONCE (cuponazo viernes 29) De Guindos admite que Rato sigue al frente de 1er premio:65177 (serie 038). Restopremios:06946 (063), Print Online EFE Caja Madrid pese a su 21696 (044), 22788 (057), 45982 (018), 65696 (112), la economía va a peor 6 renuncia en Bankia. 6 66717 (036), 70751 (095), 72418 (101), 98009 (051) EL FUEGO DEVORA VALENCIA 4 50% male, 50% female. 56% male, 44% female

5.5% 14-19 2% under 14 years 8% 20-24 20% 15-24 years 19.4% 25-34 25% 25-34 22.4% 35-44 22% 35-44 19.5% 45-54 19% 45-54 13.1% 55-64 12% 55 or older 12.3% 65 +

66 IN LINE: Distribution of 20 Minutos in Moncloa Station, Madrid. 20 MINUTOS

SOURCES METHODS Nº 1. Mayo de 2012. Reportajes, entrevistas, estilo de vida, medio ambiente...Todos los meses, en el mensual de Readers are an essential information We comply by the industry standards source for 20 Minutos, but only as providers that are endorsed by the Madrid Press María y Paco León, actores en LEONES alza, hermanos y cómplices, of news stories that are investigated Association and the Federation of Press hablan para el mensual de 20 minutos de la película by journalists in the newsroom. When Association of Spain (FAPE). In 2012, 20 DE PATA que han rodado con su these leads are followed up, the reader’s Minutos signed an agreement with FAPE madre, de sus premios y de contribution is recognized in a prominent to adhere to its Code of Ethics and with the NEGRA sus experiencias. place, both in print and online, with his/her Committee on Arbitration, Grievances and name (if desired). As for official sources, Ethics, a self-regulating body. 20 Minutos works with informants from all institutions (from ministries to local These codes are based on principles councils). Before publishing any information with which all our journalists are from a source that does not want to be familiar and which are monitored by our revealed by name, we verify by using a management: do not violate any laws to second or third source. In any case, no obtain information; check all sensitive financial compensation of any kind is given or controversial information with all to sources. involved parties; protect the right to rectify information when a person or organization requests us to do so; non-invasion of people’s privacy; protection of the identity of minors; protection of security forces (in photos, for instance), protection of victims PRODUCTS of domestic violence, etc. New products 2012: - El Mensual (April) We have two cases currently in the courts: - Carrie & Serena (July) - 20minutos.com and 20minutos.com.mx • An employment lawsuit for a former (December) freelance journalist who claims to have - gonzoo.com (January 2013) had an employment relationship with the company and for an unfair dismissal caused by the closure of the Alicante edition. The trial is scheduled for 25 May.

• A civil lawsuit regarding protection of the right to honor and image for information AWARDS published about a minor but provided by a news agency. This case is pending trial, and Read Award to Virginia Pérez (02/12) no date has yet been set. ÑH9 Award to 20minutos.es (10/12) AEEPP Award for best new publication 2012 for El Mensual (10/12) Madrina Values Award to 20 Minutos (11/12) Communicative Talent Award by Universidad Complutense de Madrid to Arsenio Escolar (11/12) ONA Awards 20minutos.es. Finalist in two NEW MAGAZINE: El Mensual was launched in ¿Hacia dónde va la lengua española?Una aproximación al futuro del tercer idioma más hablado del mundo different categories April 2012.

68 TRAINING: Staff of 20 Minutos in training for the merger of the newsroom. Supervised by deputy editor-in-chief Virginia Peréz.

69 20 MINUTOS IN STATE OF CRISIS We The Spanish economy, which has been place throughout the year, such as the end devices (January 2013); and the launch, are in a state of crisis since 2008, worsened of the terrorist group ETA, the controversies along with an external partner, of Carrie & during 2012 and aggravated the decline in involving the king of Spain and the royal Serena, a website for women. merging revenues for 20 Minutes Spain. Advertising household, the collapse of the banking sales (the company’s only source of system, the political corruption scandals, Our only other competitor in the daily the news- income) fell from EUR 22.2 million in 2011 the electoral campaign in the USA, the free press market, the daily newspaper to EUR 17.4 in 2012, forcing us to undertake Euro 2012 football championship and the Qué, closed its printing operations in June. room, aggressive cost-cutting measures mid-year. triumph of the Spanish team, demanded During the year, the main Spanish rival The company went from 190 employees additional efforts from the newsroom. groups also underwent very tough cost- print and as of 1 January 2012 to 158 at year-end. cutting programs, especially in their printing The editorial department was reduced In addition, new editorial projects operations. In the online area, on the other online from 101 to 88 employees. The number of were undertaken: the launch of the hand, competition increased, with the 20 Minutos’ print editions fell from 15 to online editions for Mexico and the USA opening of additional news sites – eldiario. eight, thus reducing the print run from a (December); the launch of Gonzoo, the first es, infonews.com – and the relaunch of Arsenio Escolar, daily average of 704,802 copies in 2011 to online site for young readers on mobile Terra.es, Telefonica´s web portal. Editor-in-Chief 608,221 in 2012. The reduction in the print run resulted in a reduction in audiences for the daily print newspaper, going from a daily average of 2,120,000 readers at the start of the year to 1,900,000 at year-end. After seven consecutive years as the most- read general daily newspaper, 20 Minutos lost its leading position to El País.

The company underwent an in-depth reorganization process, merging the four operating companies it had created in 2008 into a single company. The newsroom, previously divided in two – print and online – initialized a merger process focusing on the online area. This will be completed in 2013.

Notwithstanding the reduction in human resources (from 101 to 88), the merger process and the changes in processes, the editorial office faced a year that was also very intensive, in particular in relation to the adjustment measures adopted by the Spanish government, the increase in the social gap, unemployment growth and public protests, etc. These and other very relevant developments or events taking

70 BLOG AWARD: 20 Minutos work in close relationship with the blogging community. Here from the blog festival 2012. Editor-in-Chief Arsenio Escolar hands out the awards.

71 ESTONIA

ENNE ROCK JÄI ÜMARLAUDA ELLU TERVIS POSTIMEES HALL TSOON Enne presidendi ümarlaua- Rocki korvpalli- Kuidas õppida märkama le minekut täna hommikul meeskond säilitas lapse narkoprobleemi. JÕUKAMAD VALLAD JA LINNAD kogunev Reformierakonna EuroChallenge’i sar- LK 18–19 juhatus vaeb erakonna loo- jas kõik võimalused TÄIENDAVAD POLITSEIKAITSET miseks vajalike liikmete edasipääsuks, või- Key-info arvu vähendamist 500-le. tes eile prantslasi. TURVAFIRMADE ABIGA. EESTI LK 4–5 EESTI LK 3 SPORT LK 16 Publisher Anvar Samost Editor-in-chief Merit Kopli Channels & frequency Postimees in Estonian www.postimees.ee (Monday-Saturday),

RIHO ALJAND: Postimees in Russian Praegu ei tahaks medali jutuga rahva Ilmajaama (Monday-Friday), Vaata uuenenud uuenenud Vaata närvidel mängima minna. Kõigepealt weekly in Russian Den za dnjom, tuleb finaali saada. KOLMAPÄEV, 21. NOVEMBER 2012 • NR 272 (6657) • HIND 0,8 € • TIRAAŽ 54 454 SPORT LK 17 online in Estonian and Russian

ARVAMUS PÄÄSTEPLAAN: Selle aasta üheksa kuuga 20,2 miljoni euroga miinusesse arvamus.postimees.ee langenud Estonian Air tõmbab koomale nii töötajate arvu kui ka lennuliine. «HARTA 12» Ei midagi uut Postimees in Estonian: «Harta 12ks» nimeta- tud ringkirja tekitatud suur meediakära kut- Circulation: 56 175 sub justkui teemaga varem tegelenuid sõna Readership (print): 211 000 (46% men, 54% women) sekka ütlema. Ja ometi KÄRBITUD on raske rääkida neil Online UV/per day: 340 000 (51% men, 49% women) teemadel end liigselt kordamata, kirjutab Mobile/per day: 35 000 kolumnist Iivi Anna Masso. LK 10 Place of issue: Tallinn, Estonia + supplement TIIVAD for Tartu (8 pages 5 days a week) 318 TÖÖTAJAST KOONDATAKSE 146 Editorial staff: 163 Editorial budget: EUR 1 932 028 ARSTIABI Keda eelistada? TÜ professor Ruth Kalda kirjutab, et meil on valida, kas tagada Postimees in Russian: kiire ja parimal viisil kor- raldatud arstivastuvõtt neile, kes abi tõesti vaja- Circulation: 9548 vad, või võtta vastu kõik, ka need, kes pigem LENNUKEID JÄÄB 10 ASEMEL ALLES 5 Readership (print): 50 000 (40% men, 60% women) harjumusest kord kahe nädala tagant arstile aja Online/UV Week: 200 000 broneerivad. LK 11 Place of issue: Tallinn Editorial staff: PRINT 18, ONLINE 9

STRUGATSKID Käest läinud unistus SIHTKOHTASID JÄÄB 15 ASEMEL ALLES 10 Den za dnjom (weekly in Russian): Jelena Skulskaja vaa- Stockholm Kopenhaagen Oslo Amsterdam Brüssel Moskva Peterburi Vilnius Kiiev Trondheim tab tagasi Boriss Strugatski loomingule, Circulation: 11 058 mille paremik sündis kahasse kirjanikust Tartu Joensuu Jyvaskylä Helsingi Viin Readership: 38 000 (37% men, 63% women) venna Arkadiga. Ulmekirjanikena tuntud Place of issue: Tallinn vendade unistuseks jäigi kirjutada üks dokumen- Editorial staff: 14 taalromaan. LK 14

72 THE NEWSROOM: The editorial offices of Postimees in Tallinn got new interior design during 2012. POSTIMEES TOIMETAJA TÕNIS POOM, TEL 666 2394, [email protected] POSTIMEES 5. JUULI 2012 || MAJANDUS || 7 SOURCES METHODS

The journalists in Postimees have a broad Postimees has always considered ÄRILAUSE network of sources. We use information adherence to press ethics to be important. Euroopa vajab siin Saksamaa from anonymous sources if it is checked moraalset juhtimist. Nevertheless, we have made mistakes. President Toomas Hendrik Ilvese hinnangul saab Saksamaa olla võtmeriigiks Lääne- ja Ida-Euroopa vaheliste barjääride and found to be correct. Postimees ületamisel. BNS, 04.07 During 2012 seven complaints were safeguards the anonymity of our sources. Molycorpi kasum lodged with the Press Council (one case kolmekordistus Postimees does not pay for information. was settled, four decisions found in favour Sillamäel muldmetalle tootva ASi Molycorp Silmet möödunud aasta puhaskasum kasvas 17,64 miljoni euroni võrreldes aasta varase- of Postimees and two complaints were ma 5,17 miljoni euroga. Ettevõtte müügitulu kasvas mullu 87,7 miljoni euroni, mis on pea upheld). kolm korda rohkem võrreldes 2010. aasta 31,2 miljoni euroga. BNS IT-agentuuri juhiks saab bulgaarlane Eestisse loodava Euroopa Liidu IT-agentuu- AWARDS ri tegevdirektoriks saab Krum Garkov, otsus- tas agentuuri nõukogu Tallinnas. Garkov on PRODUCTS praegu äriinfot pakkuva ettevõtte Experian Group ärijuht Sofias. BNS Best Opinion Article 2011; Kartulikasvataja Kalle Hamburg varajase kartuli mugulatega. Mehe sõnul tuleb kartulisaak tänavu väga hea. foto: liis treimann Best Feature in Local Newspaper All Postimees’ products (newspaper, online, ILUS SAAK. Rapsisaagi ikaldumine Lääne-Euroopas tõotab (Tartu Postimees); newspapers in Russian) have a fresh and eestimaistetele talunikele eeloleval sügisel suurt tulu. 7,2 miljardi Best Sports Photographer modern new design. euro väärtuses tõstab Prantsusmaa uus valitsus sel Soodne ilm lubab head saaki eelarveaastal eelarvepuudujäägi vähendamiseks makse. AFP/BNS

lele kasutada taimekaitseva- Sellegipoolest oli ta optimist- hendeid. lik ja arvas, et praeguses sei- Euribor on aastaga Kartulikasvatajal on oma sus tuleb saak hea. Kuna Lää- enn tosso väike kaasaskantav ilmajaam, ne-Euroopas on rapsisaak kehv, kukkunud poole võrra suvereporter mis on mobiilses ühendu- siis liiguvad hinnad rekordili- Kodu- ja teiste pikaajaliste laenude baasint- ses arvutiga. Ilmajaam moni- selt kõrgele. ressiks kujunenud 6 kuu Euribor langes täna toorib tingimusi, saadab and- Siiski tõi Oopkaup välja ajaloo madalaimale tasemele 0,923 protsendi- eadlased ja põl- med Šveitsi keskserverisse, mis ohu, et kui peaks augustis vä- le. Võrreldes aastatagusega on intress lange- lumehed oota- omakorda võtab arvesse ilma- ga palju sadama, võib see vil- nud 50 protsenti. Maikuu lõpu seisuga oli Ees- vad tänavu head prognoosi ja saadab siis kasva- jakoristusele halvasti mõjuda. tis 156 500 eluasemelaenu võtjat ning keskmi- saaki, sest ilmad tajale sobivad soovitused, kui- Jõgeva Sordiaretuse Insti- ne laenujääk 37 000 eurot laenu kohta. e24.ee on nii teravilja das põldu taimekaitsevahendi- tuudi teadlane Pille Sooväli üt- kui ka kartuli ja ga pritsida. les, et mullune sügis oli talivil- Tköögiviljade kasvatamiseks ol- Selline teadlik pritsimine ja külvidele soodne, oli piisa- Eesti Gaas otsib abi Apple on loomas nud sobivad. tagab Hamburgile hea saagi – valt sooja ja sademeid. Kuigi õiguskantslerilt soodsat iPadi Kartulikasvataja ja MTÜ tema käes on ka Eesti rekord vegetatsiooniperiood oli mõ- Eesti Gaas pöördus õi- Apple kavatseb jõulu- Eesti Kartul juhatuse esimees ehk 72 tonni hektarilt. Võrdlu- nevõrra pikem ja talivilja ora- guskantsleri poole seo- hooajaks turule tulla Kalle Hamburg, kes kasvatab seks: mahetootja saab hektarilt sed kippusid pisut üle kasva- ses riigikogus vastu iPadi väiksema ja sood- Raplamaal Inglistes omanime- vaid umbes 10 tonni kartuleid. ma, talvitusid need siiski suh- võetud maagaasisea- sama versiooniga. Uue lises talus 40 hektaril kartuleid, «Mahetootmine on pigem teliselt hästi. duse muudatusega, mis seadme ekraani diago- ütles, et tänavu paistab tulevat usu küsimus,» muigas Ham- just nuriseda. «Saak on nor- Lumi tuli külmunud maale on firma teatel põhi- naali suurus peaks piir- hea kartuliaasta. «Niiskust on burg, selgitades, et kuna kar- maalne või pigem üle keskmi- ja püsiv lumikate kestis kaks- seadusvastane. Seadu- duma 7–8 tolliga ning piisavalt,» märkis ta. tulikasvataja ei pritsi mitte mu- se,» sõnas ta. «Näeb hea välja.» kolm kuud. Teadlane lisas, et se muudatuse kohaselt sellel puudub uue iPadi Kuigi ilm soosib kartuli gulaid, vaid maa peal kasvavat Põhjus on taluniku sõnul talvitumishaigusi ja talvekah- tuleb gaasi ülekande- HD ekraan, vahendas kasvamist, ei pruugi see kas- taime, ei satu kemikaal inime- selles, et niiskust jagub piisa- justusi esines mõõdukalt. võrk omandiliselt eral- Bloomberg anonüüm- vatajatele alati soodne olla, se toidu sisse. valt ning viimasel ajal on ka Jõgeva Sordiaretuse Insti- dada tootmis- ja müü- seks jääda soovinud al- sest turul tekib ülepakkumine Sõltuvalt ilmast tuleb kar- soojust, mistõttu vili on väga tuudi köögiviljade osakonna ju- gitegevusest. BNS likaid. e24.ee ja hinnad langevad. Võimalik, tuleid pritsida 5–12 korda. Kar- kiiresti kasvanud. hataja kohusetäitja Ingrid Ben- et kartuleid hakatakse müüma tulikasvataja sõnul on mitmed Oopkaup tõi samas välja, et der ütles, et tomat ja kurk on isegi alla omahinna. Hamburg kartulitootjad «mahedaks läi- niiskus tekitab palju haigusi ja külma tõttu arengust maas. OMX TALLINN selgitas, et paradoksaalsel kom- nud» ainult toetuste pärast, kahjureid, mis on miinuseks. Tema sõnul on nendele köö- 700 629,48 bel ei ole väga soodsad ilmasti- sest mahekartuli tootmine on giviljadele, mis lepivad madala- 600 ▲ kutingimused head, kuna tekib kordades kallim, ent müügihin- mate temperatuuridega – nagu +1,52% Kuigi ilm soosib kartuli 500 ülepakkumine ja hinnad lähe- na vahe on vaid paarkümmend kapsad, porgand, kaalikas, si- VII 2011 IX 2011 XI 2011 I 2012 III 2012 V 2012 VII 2012 vad «vee alla». protsenti. kasvamist, ei pruugi see bul, aedhernes ning peet –, ke- NEWSPAPER AWARD: The Postimees Cultural Locomotive is for persons who have done Ent mis on saagikuse va- Endine põllumajandusmi- kasvatajatele alati soodne olla, vad ja suvi soodne olnud, kuna lem? Hamburg tõi välja, et täh- nisteeriumi asekantsler, vilja- mullaniiskust on piisavalt. Siis- NORDPOOL EE €/MWh tis on pidevalt jälgida ilmasti- kasvataja Andres Oopkaup üt- sest turul tekib ülepakkumine ki on madalatel põldudel aeg- 80 something special in culture during the year. 70 32,28 kutingimusi ning vastavalt sel- les, et viljasaagi üle pole põh- ja hinnad langevad. ajalt olnud liiga märg. 60 50 ▼ 40 30 –10,85% 20 IX 2011 XI 2011 I 2012 III 2012 V 2012 VII 2012

RMK peab Narvas puidu põletamist kasulikuks BÖRS EURO Aktsia Hind Muutus 4.07 Kurss Muutus andrus karnau madele hakkpuidu põletamise se mõjuga,» teatas kirjas ma- lub ilmselt peaaegu kaks kor- Arco Vara 2,640 1,54 Austraalia dollar 1,222 -0,35 [email protected] toetuse maksmise tulevast aas- jandusministeeriumile RMK da rohkem puitu. Kõik see ei Baltika 0,387 2,93 Jaapani jeen 100,280 0,02 tast. Samal seisukohal on ena- puiduturustusosakonna juht- tule Eesti metsadest, sest Ees- Ekspress Grupp 0,973 0,83 Kanada dollar 1,273 -0,43 LEGAL MATHERS Harju Elekter 2,420 3,86 Leedu litt 3,453 0 RMK juht Aigar Kallas ütles, et mik Eesti Energiaga konkuree- aja Ulvar Kaubi. ti Energia ostab hakkpuitu ka Järvevana 0,450 0 Läti latt 0,696 -0,06 biokütuseks sobiva puidu toot- rivaid taastuvenergia tootjaid. RMK arvutuste järgi ku- Venemaalt ja Lätist. Merko Ehitus 6,290 1,45 Norra kroon 7,517 -0,04 Nordecon AS 1,140 0,88 Poola zlott 4,207 -0,08 mine ei anna ettevõttele suurt «Praegustes turutingimus- lus mullu Narva Elektrijaama- Kaubi märkis oma kirjas, Olympic Group 1,340 2,29 Rootsi kroon 8,688 -0,49 tulu, kuid hakkpuidu põletami- tes, kus madalakvaliteedilise des 400 000 kuupmeetrit pui- et kriisiaastail langes raiemaht Premia Foods AS 0,700 2,04 Šveitsi frank 1,201 0,01 se jätkumine on väga tähtis. puidu pakkumine ületab mit- tu. Arvestades seda, et Eesti viie miljoni kuupmeetrini aas- Silvano Fashion 3,570 0,85 Briti naelsterling 0,803 0,06 Tallink Grupp 0,611 1,16 Taani kroon 7,437 0,03 On 3 July 2012, complainants initiated information, demanded that a correction Mõned Reformierakonna mekordselt nõudluse, oleks iga Energia suurendas hakkpui- tas, pärast 2007. aasta taastuv- Tln Kaubamaja 5,690 1,61 Tšehhi kroon 25,500 -0,22 ministrid, näiteks ka keskkon- puidutarbija, sh Narva Elektri- du osakaalu põlevkivikatlais energia toetusskeemi seadusta- Tallinna Vesi 7,500 1,35 Ungari forint 285,360 -0,3 naminister Keit Pentus soovi- jaamade kadumine turult Eesti mullusega võrreldes peaaegu mist on aga kasvanud kaheksa- Trigon Property 0,290 0 USA dollar 1,256 -0,12 proceedings under the Law of Obligations be published, and claimed compensation. vad lõpetada Narva Elektrijaa- metsandusele ülimalt negatiiv- kaks korda, siis tänavu ku- le miljonile kuupmeetrile. WWW.E24.EE Viisnurk 1,320 0,76 Venemaa rubla 40,553 -0,37 bns Act against AS Postimees in relation to The publisher accepted this demand and comments on the article published on 12 after that the complainants withdrew legal March 2012. The complainants refuted the proceedings. NEW DESIGN: The pages of Postimees have a fresh and modern layout.

74 XXX

WHAT A SHOT? The nominee for best news picture of 2012 from photographer of Postimees Mihkel Maripuu.

75 POSTIMEES We have Year of positive changes published 2012 has been a year of many changes at Postimees. It was the first full year with our first a new structure that finally merged online and print. Our daily print editions were given annual report to a full design makeover in January, followed by totally new design, layout and core our readers platform for the online edition in May. The editorial offices were renovated to improve Anvar Samost, the working environment for the journalists Publisher and the development team.

Along with the new appearance for print of the web and mobile, this is a winning and online, Postimees updated its brand. formula. The fresh brand visual is directly based on the main theme of new design elements A strong, influential position is both a – huge blue (or in some cases transparent privilege and an obligation. Being the or red) quotation marks. The new slogan number one paper in Estonia is great, but is: “Postimees – World Explained”. This we also have to keep questioning seemingly reflects our position as a trusted institution obvious or traditional developments in our and the leading media publication in society, and provide breaking news and Estonia. fresh, critical viewpoints to our readers. I believe that Postimees has succeeded in Postimees is the biggest newspaper in this in 2012. Estonia in terms of number of subscribers, circulation and readers. We are only a small Estonia is a small country with a step away from the number one spot on the population of only 1.3 million. It is easy web. to say that our resources are limited. However, at Postimees we want to In fact, Postimees has never before had so do everything that the biggest daily many readers as it does today: 480,000. newspapers in any European country would do. This is our reference point and our The growth in the number of readers promise to our readers. of our mobile sites was breathtaking in 2012, supported by the new platform, Last but not least, Postimees has good content and marketing campaigns. published its first annual report to its Postimees intends to keep its first place in readers. Distributed as a print supplement this rapidly developing segment. to the first Saturday issue of 2013 and also on the web, it paints a transparent picture We see that print is still a very good of our objectives, readership statistics, format for high-quality in-depth journalism, financial position, important complaints analysis and opinions. Supported by and internal routines and a presentation of the SUPPLEMENT: The cover of the supplement for opinion and culture (Arvamus ja Kultuur). combined with the real-time capabilities whole team.

76 PERSON OF THE YEAR: Editor-in-chief of Postimees Merit Kopli (left) and publisher of Postimees Anvar Samost (right) with the director of Estonias Maritime Museum, Urmas Dresen.

77 ESTONIA

Ühinenud Ajalehed (United Newspapers)

Publisher of some of the largest local newspapers in Estonia. All of these papers have the widest circulations in their respective regions and provide news and information from both near and far. The total circulation for the local papers is 40,000.

Pärnu Postimees Sakala Virumaa Teataja Järva Teataja Pärnu Postimees is the biggest local paper Sakala is the most widely read daily news- Paper mainly reports on events that take The biggest newspaper in Järva County, in Estonia. It is published five days a week paper in Viljandi County and the second- place in Lääne-Viru County, but it also published three days a week. and has a circulation of 13,500. largest local newspaper in Estonia. The keeps an eye on Ida-Viru County and the first issue of Sakala was published in 1878. rest of Estonia.

EDITOR-IN-CHIEF: Peeter Raidla EDITOR-IN-CHIEF: Hans Väre EDITOR-IN-CHIEF: Aarne Mäe EDITOR-IN-CHIEF: Merili Nikkolo FREQUENCY: 5 days a week FREQUENCY: 5 days a week FREQUENCY: 5 days a week FREQUENCY: 3 days a week CIRCULATION: 13 000 CIRCULATION: 9 100 CIRCULATION: 7 000 CIRCULATION: 4 200 READERSHIP/DAILY: 46 000 READERSHIP/DAILY: 29 000 READERSHIP/DAILY: 29 000 READERSHIP/DAILY: 13 000 ONLINE UV/WEEK: 75 000 ONLINE UV/WEEK: 35 000 ONLINE UV/WEEK: 40 000 ONLINE UV/WEEK: 25 000

78 SL Õhtuleht

SL Õhtuleht is publisher of two newspapers: the tabloid newspa- per Õhtuleht and the free weekly newspaper Linnaleht.

Valgamaalane Õhtuleht Linnaleht The most widely read newspaper in Valga Tabloid newspaper published six days a Linnaleht is the biggest free newspaper in County. Published three days a week, with week from Monday to Saturday. Reader- Estonia, and is published in the six biggest a circulation of 3,000. ship of “Õhtuleht” is a snapshot of Esto- cities. It is published in two languages nia’s average socio-demographic profile. every Friday and has a total print run of Eesti Meedia holds 50% of the company. 95,000 copies.

EDITOR-IN-CHIEF: Sirli Homuha EDITOR-IN-CHIEF: Väino Koorberg EDITOR-IN-CHIEF: Tiina Kangro FREQUENCY: 3 days a week FREQUENCY: Daily FREQUENCY: Weekly CIRCULATION: 3 000 CIRCULATION: 52 800 CIRCULATION: 95 000 READERSHIP/DAILY: 17 000 READERSHIP: 178 000 READERSHIP: 128 000 ONLINE UV/WEEK: 17 000 ONLINE UV/WEEK: 385 000

79 ESTONIA

Ajakirjade Kirjastus (Magazine Publishing House)

The largest magazine publisher in Estonia, publishing more than 30 magazine titles with a total readership of almost 800,000 readers. Magazines published by Ajakirjade Kirjastus include Estonia’s most popular magazines Kroonika, Eesti Naine, Naised, Teleleht, Kodukiri, Anne & Stiil, Pere ja Kodu etc. Eesti Meedia owns 50% of the company.

Kroonika Naised Anne ja Stiil Eesti Naine Estonia’s best-selling celebrity and most Women’s weekly magazine offering exit- The magazine is the market leader among Eesti Naine is Estonia’s biggest women’s popular magazine. Includes news and ing reading and lots of practical tips for 20-39 year old women in Estonia. It was monthly magazine and has the longest interviews of the biggest celebrities from women. born as a result of the merger of two well- tradition in the market. First number was Estonia and worldwide. Kroonika also loved Estonian women’s magazines, Anne published in 1924. It is warm and friendly, includes in-magazine TV-guide. and Stiil, in September 2009. educational, and easy to read.

EDITOR -IN-CHIEF: Krista Lensin EDITOR –IN-CHIEF: Inga Raitar EDITOR-IN-CHIEF: Tiina Kruus EDITOR-IN-CHIEF: Aita Kivi FREQUENCY: Weekly FREQUENCY: Weekly FREQUENCY: Monthly FREQUENCY: Monthly CIRCULATION: 45 000 CIRCULATION: 23 000 CIRCULATION: 16 000 CIRCULATION: 23 000 READERSHIP: 109 000 READERSHIP: 56 000 READERSHIP: 34 000 READERSHIP: 66 000 ONLINE UV/WEEK: 25 000

80 Television

Kanal 2 is the first privately-owned Estonian television station, found- ed in autumn 1993. Today Kanal 2 is the biggest Estonian TV station. The Kanal 2 group, besides the mother channel, incorporates daughter channels Kanal 11 (oriented towards women) and Kanal 12 (oriented toward men).

Reporter The flagship of Kanal 2 is the most- watched news magazine “Reporter“.

EDITOR-IN-CHIEF: Ivar Vigla FREQUENCY: Daily VIEWERSHIP: 115 000 ONLINE UV/WEEK: 70 000

Radio

Trio LSL Radio Group is one of the leading radio groups in Estonia, comprising six different stations. Trio’s Radio Kuku and Radio Elmar are the best known and most popular radio stations among Estoni- ans. More than 54% of the population listens to at least one of Trio’s station weekly.

Pere ja Kodu Radio Kuku The biggest parent’s magazine in Estonia, Kuku is the first privately-owned radio station in Es- offering parents useful advice on how to tonia, launched in 1992. The Kuku brand is a flagship bring up children. of private broadcasting. Kuku is the only privately- owned “news and talk” format radio station in the Baltic states.

EDITOR-IN-CHIEF: Kirsi Altjõe EDITOR-IN-CHIEF: Hindrek Riikoja FREQUENCY: Monthly FREQUENCY: Live CIRCULATION: 21 000 LISTENERS: 142 000 READERSHIP: 51 000

81 LATVIA TV NET Key-info Editor-in-chief/publisher Zita Lunde Place of issue Riga, Latvia Channels & frequency News portal www.tvnet.lv

Annual editoria budget EUR 482 125 Daily reach 12.6% of all web users or 9% of the Latvian population.

USERS PER DAY 158 500 (93% online, 7% mobile)

GENDER AND AGE DEMOGRAPHIC

Age Visitors (per month) 15-24 114 096 25-34 134 865 35-44 100 652 45-54 81 960 55+ 64 809

Male 234 162 Female 262 222

A NEW NEWSROOM: Journalists of TV Net are working hard to take the position of the most credible news media in Latvia.

82

TV NET PRODUCTS

In 2012 TVNET made a number of significant improvements:

Created a new, modern and user-friendly design for both TVNET.LV and russian TVNET; Created a new lifestyle portal, www.sejas. lv,which quickly won readers’ trust. It is the only one of its kind in Latvia; Extended our section entitled “Spogulis” (“Mirror”), that has a special way of presenting the front page.

There were a number of new series of articles with new means of data compilation and summarization.

METHODS AND SOURCES SATIRE: TV Net developed an artistic form of photo collages commenting the political situation. TVNET content is created by a team of 23 Center for Investigative Journalism editors and journalists, in cooperation with entitled Re:Baltica. One of the most two news agencies, BNS and LETA. striking examples is the study on poverty TVNET complies with the Latvian in Latvia published in October, which Association of Journalists Code of Ethics, had huge repercussions and attracted and considers freedom of speech and media attention across Europe. Also in freedom of the press to be important collaboration with Re:Baltica and TV3, preconditions for democracy. Our main Latvia’s largest TV channel, we conducted task is to give true and verified information a campaign about central heating bills and to society. Our journalists ensure diversity education costs in Latvia. of opinions. When collecting information, our reporters conduct interviews, study During the campaign we set up a special and analyze data, and perform process interactive data acquisition site, the first analyses. of its kind in the Latvian media industry. Website users could enter data about their TVNET journalists use reliable sources, heating bills and educational costs. The listen to our readers, and use information data was then collated and analyzed. At obtained from other sources, though not the end of the campaign several illegalities without verifying such information before it where discovered, and we called for is published. the responsible authorities to be held accountable. In 2012 we launched a successful OPINION: In the new section “Spogulis” (“Mirror”) TV Net present new and influential columnists. cooperation project with the Baltic

84 A test of press freedom We strive

TVNET is the second-largest news portal to create in Latvia, and has now been in operation for 12 years. We are proud to be the most-read independent news portal in Latvia, with half a million editorial content readers every month. Users spend more time reading articles on TVNET than on Zita Lunde, other news portals, which proves TVNET Editor-in-Chief to be the favorite place to find news and analyses. competitors in Latvia. The past year was another test of Latvia’s journalistic freedom and impartiality. Many TVNET made more active use of social of Latvia’s media owners are still suspected networks in 2012. The number of readers of serving as a mouthpiece for political and followers on our Facebook and Twitter parties. 2013 is a municipal election year, pages has grown rapidly and steadily. The and preparations for this could already be most popular Latvian social network has seen in 2012, when a number of printed been draugiem.lv, but in 2012 Facebook and internet media reported incorrect gained more visitors in Latvia, which led us information. On our news site and during to dynamically keep track of reader’s habits. media conferences, TVNET has repeatedly drawn attention to widespread dishonesty Last year we gained a lot of popularity in the Latvian media industry: publishing among and recognition from readers biased political points of view in return for and media professionals for visual payment, not declaring these publications presentation of articles, which were as advertising, and serving the interests enhanced with specially created photo of the media owners rather than the collages and dramatically brightened up the public. Last year Latvian media experts content. acknowledged on several occasions that only a small proportion of the Latvian We are also pleased about several social media industry operated professionally, and mouthpieces for political parties. Latvia after an absence of many years. responsibility projects. We engage and and that TVNET was among the few that That is why next year we will continue to support a variety of environmental projects, did. Following the ongoing situation in the increase our readership, paying particular In 2012 the challenge for us was to create cultural and sports activities, and for the Latvian media industry, we have introduced attention to marketing campaigns, building a new product in a field that was new for third year running we organized a charity a new campaign slogan: “There are few to the audience base of TVNETin russian us: so-called yellow or tabloid journalism. project for children’s homes. In a special trust! TVNET!” language, attracting new readers by Since March, a lifestyle portal, sejas.lv, has campaign we encouraged our readers to targeting younger audiences. successfully complemented the TVNET participate in donating gifts. The campaign TVNET’s journalists benefit immensely content. The content of the website sejas.lv has gained enormous popularity. from being part of Schibsted Media Group, In 2012 TVNET adopted a new design is created by two people with considerable and strive to create professional and and style of presentation, and developed experience in this field. The design, specially In year 2013 our main editorial focus will independent editorial content. I believe an opinion and analysis section entitled developed for this site, with large pictures, be on the upcoming elections, and we also that media consumers are wise enough “Spogulis”, with a new and influential has fully proven itself and gained readers’ plan to develop the design and content of to distinguish between high-quality media columnist, Otto Ozols, who has returned to interest. This type of website has no several TVNET sections.

85 LITHUANIA

Žurnalu Leidybos Grupe (Magazine Publishing Group)

ŽLG is the largest magazine publisher in Lithuania. The flagship of the group is weekly celebrity magazine “Žmonės”. It also publishes weekly “Ji” and monthly magazines “Laima” and “Edita”. The group’s nternet activities comprise celebrity website zmones.lt, women’s site ji24.lt and TV schedules website tv.lt.

Žmones (People) zmones.lt Laima Ji High-quality weekly celebrity magazine. Žmones. A website dedicated to celebrity Lifestyle, fashion and feature monthly Weekly leisure and advice magazine for The magazine that knows everything about news from Lithuania and abroad. magazine for women between 25 and 45. women. Short and specific story-like con- all stars, both local and global. It is the big- People, fashion, beauty, health, interior are tent includes interesting chat, fashion and gest circulation in Lithuania. tha basic themes of the magazine. beauty tips, love and relationships, health and lifestyle, recipes.

EDITOR-IN-CHIEF: Daina Žemaityte EDITOR-IN-CHIEF: Daina Žemaityte EDITOR-IN-CHIEF: Gitana Bukauskiene EDITOR-IN-CHIEF: Neringa Cerniauskiene FREQUENCY: Weekly FREQUENCY: Live FREQUENCY: monthly FREQUENCY: Weekly CIRCULATION: 120 000 UV/MONTH: 350 000 CIRCULATION: 20 000 CIRCULATION: 60 000 READERSHIP: 430 000 READERSHIP: 85 000 READERSHIP: 160 000

86 15 minuciu

The company runs the second-biggest news site in the country and publishes the first and the biggest free weekly newspaper in Lithuania,”15 min “. 15 min is considered to be young, innovative and independent news organization. Citizen journalism and reader involvement in news-making are also well developed.

Edita 15min.lt 15 Min Monthly magazine for offering practical ad- News portal was launched in the fall of 15 min is the biggest free weekly news- vice to women on running their homes and 2008. Currently the second most-visited paper in Lithuania, published in five major caring for themselves and their families. website in Lithuania, with more than cities, with a circulation of 80,000. 800,000 unique visitors per month.

EDITOR-IN-CHIEF: Asta Tvirbutiene EDITOR-IN-CHIEF: Rimvydas Valatka EDITOR-IN-CHIEF: Rimvydas Valatka FREQUENCY: Monthly FREQUENCY: Live FREQUENCY: Weekly CIRCULATION: 30 000 UV/MONTH: 850 000 CIRCULATION: 80 000 READERSHIP: 75 000 READERSHIP: 240 000

87 The Leveson Legacy: A terrible mess of press regulation Criminal acts, and the failure of the police to deal with them, lie at the heart of the UK’s phone- hacking scandal.

The cynicism aimed at the press following charges of hacking voicemail, but – the PCC was blamed for failing to exercise between journalists and the police. Terrified the Leveson inquiry wrongly suggests inexplicably – police failed to investigate powers it never had in the first place. of appearing to ‘collude’ with reporters, British journalism has suffered moral further at the time. Attention is now focused on proposals police forces increasingly use press officers, collapse. Evidence that murdered teenager Millie for a new self-regulatory body, based on reducing the flow of information to a trickle. In 2007, The News of the World’s royal Dowler’s voicemail had been hacked, giving Leveson’s principles, and armed with proper The British press continues to operate to editor and a private investigator were jailed her family false hope, was the last straw. sanctions. The PCC’s acclaimed Editors’ high ethical standards, and excesses are for conspiring to intercept communications. The Leveson inquiry was launched. Code of Practice will survive, though – rare. Lord Hunt, chairman of the PCC, has The investigator admitted another five The scandal and the inquiry have been crucially – it will now have a quota of lay drawn up robust plans for a new regulator devastating for individuals and for the members. based on formal, binding contracts. The reputation and morale of the UK press. The big question is: should the regulator new regulator should have teeth: fines of up Police have arrested 107 people; 72 are on be underpinned by law? The industry says to GBP 1million and investigative powers – bail, 57 of them journalists. There has been a firm ‘no’: laws already exist that address measures that would make the UK model one conviction so far. everything examined by Leveson. There is one of the toughest press regulators in the The original criminal acts have been no need for any new ones. world, and one that would certainly restore eclipsed by exploitation of the situation public confidence. by interest groups, notably politicians and Politicians – still smarting from the Daily Murdoch-loathing academics. Anyone with Telegraph’s exposure of the Parliamentary But, it seems, nothing will be quite good a score to settle has taken advantage of expenses scandal that caused public enough for our many detractors, who the opportunity to kick the press while outrage in 2009 – and many academics continue to push for legislation. it’s down. Misinformation and wilful are calling for a press law. Hatred of In March, politicians opposed to a Royal misrepresentation have characterised tabloid journalism in general, and Rupert Charter solution, disrupted Parliamentary the debate. The description of the Press Murdoch’s News Corp in particular, have business by attaching press regulation Complaints Commission (PCC) as ‘a failed poisoned all rational discussion. amendments to totally unrelated laws, organisation’ gained universal currency. This unfairly and inaccurately dented public infuriating the Prime Minister. This tactic For years, the PCC was described as a confidence, and gave the false impression even threatened to wreck a long-awaited ‘regulator’. In reality it was a mediator with all reporters hack phones and make corrupt defamation reform bill. no enforceable sanctions at its disposal. payments to public officials. National The government’s latest Royal Charter plan It was, however, taken seriously by journalists have never been held in such includes ‘exemplary damages’ to encourage newspapers, particularly in the regions. It low esteem. publishers to sign up to the new regulator. handles 7,000 complaints a year, applying The regional press despairs. Its often more These are cripplingly high costs applied its motto: “Fast, free and fair” in brokering accountable bread-and-butter journalism in court actions brought against anyone amicable resolutions. It provided case is a world away from tabloid trickery. Yet outside the system. The press is appalled study-based training, and was praised it now has to live with the consequences: at the idea, and many people believe such for its effective use of ‘desist notices’ poor public confidence that can only hurt damages would be illegal under European where harassment was reported. But no circulation and advertising revenues in an law. A terrible mess. Anthony Longden, mediator or regulator can do anything already challenging environment, increased The fight for our free press continues. Wish Society of Editors, UK about determined criminality. Quite simply, regulatory costs, and a collapse of trust us luck.

88 Photo: PA

THE HATRED against the tabloids are poisoning all rational debate over press regulation in the UK, writes Anthony Longden, a journalist for 30 years, 20 of them spent as an editor and The scandal have senior editorial executive in various regional companies in the UK including Newsquest, Trinity Mirror, Soutnews and Westminster Press. He has been a member of the Society of Editors’ been devastating for Parliamentary and Legal Committee since 1999, and most recently helped to draft several of the Society’s modules of evidence for the Leveson inquiry. He completed a three-year term as the reputation and moral an editorial member of the Press Complaints Commission in September 2012, and sat on its reform sub-committee. Now a consultant, he advises the SoE, the PCC during its transition of the UK press phase, Alder Media, a London-based crisis PR firm.

89 The 2007 Barcelona Manifesto The Schibsted Editors Forum is a watchdog, guarding the ideal principles of publishing within the Schibsted Media Group.

The Forum is based on the principles of Members The Tinius Trust, securing the editorial Members of the Forum are Editors-in-Chief independency and quality in Schibsted and their Deputies of Aftonbladet, Svenska We will act as a «watch publications. Dagbladet, VG and Aftenposten; Editors-in- Chiefs of other major newspapers which are The Forum consist of approximately 40 controlled by Schibsted; Editors-in-Chiefs dog», guarding issues editors responsible for Schibsted print and of the multimedia sites within these media digital products. We meet twice a year houses. to discuss common challenges, share regarding press, ethics, experiences and best practices and case The Executive Committee has the studies in the world of publishing. authority to decide of membership outside The Forum also nominate an editor to take of these principles. journalistic principles and part in the discussions within the Schibsted Board as an observer. In the June 8th In June 2011 the Forum decided that 2011 session in Oslo, Lena K. Samuelsson membership is due to approval of each standards throughout the (Editor-in-chief of Svenska Dagbladet) was Editor-in-Chief, regardless of position and appointed as a new observer to the board responsibility within each media house. for a period of two years. A Schibsted Editor: Schibsted Group Schibsted Editors Forum was established • Should be appointed by the board. in 2007 in Barcelona, where the editors • Has a free and independent role. representing all media houses wrote The • Has the personal and total responsibility Barcelona Manifesto of Schibsted: for the content within the whole publication including advertising. We will apply our knowledge in developing violating our journalistic values The Goal for Schibsted Editors’ Forum is to: traditional and new media. We will elect two members for the jury of • Protect and strengthen the standards of Our Values the Schibsted Journalism Award quality journalism within Schibsted. • The Schibsted Group builds on We will work constantly for improvement, Our Organization • Secure and develop editorial influence humanistic and democratic values. developing talent, entrepreneurship and on the decision making within the company. •As editors we shall fully respect the leadership in our creative organisations The members of the Forum should meet at Defend journalistic and democratic values human rights and equality. We will work for a solid financial business least once a year. from internal and external pressures. • We respect that creative ability within model in order to secure quality journalism • Promote product development by our editorial staff is strengthened through in the future The Executive Committee consists of four sharing of experiences and Best Practice integrity, a good working environment and members. within and outside the group. diversity. We will act as a “watch dog”, guarding • Foster a culture of journalistic creativity • We follow Schibsted’s guidelines to good issues regarding press, ethics, journalistic The Editor who represents the Editors aiming at constant innovation, product editorial leadership. principles and standards throughout the in Schibsted’s Executive Board is to be leadership and sound financial returns. Schibsted Group President of the Executive Committee. • Aim for the best possible journalism Our Activities by understanding the audience and their We will take a leading role in understanding We will support the Editors from improper All members of Schibsted Editors’ Forum needs. changes in media usage. internal and external pressure and conflicts are electable.

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