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Portland Rose Festival 1989 Portland Rose Festival 1989 T ’Qin) J \ ( r 9 Do You Believe In Magic? Getting Involved Trophy Winning Floats Float Entry Form Grand Floral Parade Around Oregon The Portland Rose Festival has played a major role in attracting tour­ ists to the state of Oregon for 81 years —and we’re still counting! Oregon plays host to the Rose Festival every June attracting national attention and claiming regional recog­ nition as the premier event in the Pacific Northwest. The Rose Festival is getting bigger and better every year. Civic improve­ ments coupled with an economic impact of $40 million give Oregonians W' something to cheer about—the Port­ land Rose Festival. _____________ 1989 Portland Rose Festival Events and Dates Budweiser Entertainment Center Skipper’s / KPDX Fred Meyer/KEX Festival of Bands Friday, June 2-Sunday, June 11; Milk Carton Boat Races Friday, June 9; Portland Civic Stadium Lloyd Center South Parking Lot. Sunday, June 4; Westmoreland Park. Maxwell House Lloyd Center Rose Festival U.S. and Canadian Navy Ships Rose Festival Airshow Queen Coronation Wednesday, June 7-Tuesday,June 13; Saturday, June 10-SundayJune 11; Friday, June 2; Civic Auditorium. Waterfront Park. Hillsboro Airport. Pepsi Golden Rose Ski Classic Pacific Power Junior Parade Grand Floral Parade Friday, June 2-Saturday, June 3; Wednesday, June 7; Hollywood Saturdayjune 10; Downtown Portland Timberline Lodge on Mt. Hood. District. Oregon Symphony Pops Concert KGON Fireworks Spectacular Portland Rose Society Rose Show Saturdayjune 10-Sunday,June 11; Friday, June 2; Waterfront Park. Thursday, June 8-Friday, June 9; Arlene Schnitzer Concert Hall. Festival Center Lloyd Center Ice Rink. Budweiser/G.I. Joe’s 200 Friday, June 2-Sunday, June 11; KXL/Continental Airlines Friday June 16-Sunday, June 18; Waterfront Park. Jazz Band Classic Portland International Raceway. Alaska Airlines Starlight Parade Thursday, June 8; Willamette Savings Hot Air Saturday, June 3; Downtown Portland. Arlene Schnitzer Concert Hall. Balloon Classic G.I. Joe’s Rose Cup SCCA Races Saturdayjune 16-Sunday,June 17; Friday, June 9-Sunday, June 11; Sunset High School. Portland International Raceway. (Corporate sponsors subject to confirmation.) Portland Rose Festival Association 220 N.W 2nd Ave. Portland, Oregon 97209 (503) 227-2681 One of North America’s Finest Celebrations Around Oregon The Portland Rose Festival has played a major role in attracting tour­ ists to the state of Oregon for 81 years —and we’re still counting! Oregon plays host to the Rose Festival every June attracting national attention and claiming regional recog­ nition as the premier event in the Pacific Northwest. The Rose Festival is getting bigger and better every year. Civic improve­ ments coupled with an economic impact of $40 million give Oregonians something to cheer about—the Port­ land Rose Festival. Art Powers/Photo Dick Design by: Mike Staudinger Cover Photography: Jon Deshler < O S E Grand Floral Parade The Grand Floral Parade is the Sample ratings from the 1988 Sponsorship Benefits largest single-day attraction in the broadcast: Each float sponsor receives the follow­ State of Oregon. In 1988, more than Rating/Share ing benefits: 400,000 people lined the streets along Portland—KATU-TV • Approximately one minute of televi­ the 414-mile parade route. And, mil­ 21/78 (#1 in time period)—267,000 sion time on the parade telecast. lions of television viewers also watched viewers • Direct exposure for your float and the elaborate floats in the parade. Portland—KATU-TV logo to 400,000 streetside viewers. The floats in the Grand Floral (7 p.m. repeat broadcast) • Prominent exposure in the Rose Fes­ Parade are unique because they must 7/21 (#2 in time period)—89,000 tival Program, plus Parade guides that be covered with all-natural materials— Seattle—KOMO-TV are published by The Oregonian news­ flowers, greenery, seeds, etc. No 4/22 (#1 in time period)—49,000 paper and other publications. artificial materials are allowed. Spokane—KXLY-TV • Support for the community-based TV Coverage 3/21 (#1 in time period)—11,000 Portland Rose Festival Association— The colorful telecast of the Grand Sacramento—KOVR-TV nationally recognized for excellent Floral Parade reaches millions of view­ 4/14 (#3 in time period)—67,000 events—named to “Top 25 Events in North America.” ers in the Portland area and through­ San Diego—KGTV-TV • Build company image and morale— out the West—available to 92% of 1/7 (estimated viewers not available) West Coast television households. employees take pride in float entries. Each float receives approximately one Television markets added in 1988 Company employees may participate minute of airtime. included Honolulu and Boise. in design choice, float decoration and The popular Tempo Cable Network construction. rebroadcast the Grand Floral Parade on • Prizes awarded to exceptionally well- a tape delay basis to a potential 32.7 designed floats bring additional million viewers. And the upbeat VH-1 media exposure and build company national cable network broadcast sev­ morale. eral 30-second and two-minute Grand • Participate in one of the Northwest’s Floral Parade spots during the net­ biggest parades, and the second- work’s special weekend devoted to the largest all-floral parade in the nation. Portland Rose Festival. Its potential • Increase visibility and corporate viewing audience was 60 million. image to the public. Letters received from appreciative Participate in Portland’s biggest cele­ viewers praise the high quality of bration, and the Rose Festival’s premier entries in the parade, the excellent event—the Grand Floral Parade. technical coverage, and the sponsors Contact Bill Gallagher or Dick who present the television broadcast Clark, Portland Rose Festival Associa­ and floats in the parade. tion, 220 N.W Second Ave., Portland, OR 97209, (503) 227-2681. ROSE Float Entry Form 81st Annual Grand Floral Parade Saturday June 10,1989 “As If By Magic’ Participants-------------------------------------------------------------------------------------------------------------------------------——---------------- Contact--------------------------------------------------------------------------------------------------------------------------------------------------------- (NAME AND TITLE OF PERSON IN CHARGE) Address________________________ (STREET) (CITY) (STATE) (ZIP) Telephone:----------------------------------------------------------------------------------------------------------------------------------------------------- The undersigned sponsor and/or contracted float builder agrees to comply with the rules prescribed by the Portland Rose Festival Association as listed on the reverse side, or additional rules that may be deemed necessary for the safe conduct of the Grand Floral Parade and related activities. In consideration of the acceptance of this application, the sponsor and/or builder agrees to indemnify, hold harmless and defend against any action against the Portland Rose Festival Association from and against all liabilities whatsoever arising out of its participation in the Portland Rose Festival Grand Floral Parade and related activities. Float entry fee: $250.00—Commercial Entries $100.00—Non-Commercial Entries (SIGNATURE) Title_________________________________________ Date-------------------------------------------------------------- Parade Committee Contact----------------------------------------------------- Themes must be submitted for approval no later than March 3, 1989. Color rendering of float must be submitted no later than April 10,1989. For Official use Only: (over please) Date Received:_____ ______________ _________ Entry Accepted by _—,----------------------------- Portland Rose Festival Rules & Regulations Floats must be entirely covered All floats will be subject to a maneu­ Any variance from the established with natural flowers. ARTIFICIAL verability test no later than one week regulations of the Grand Floral Parade FLOWERS ARE PROHIBITED. prior to the parade. The float will be must be applied for, by the decorator Judges will consider artistic arrange­ tested by the driver assigned to the in writing, to the Director in charge of ments and harmonious blending of float for the parade. the Grand Floral Parade and may not natural flowers together with the gen­ Floats will not be accompanied by be considered granted until permission eral artistic effort of the entry Natural persons on foot, either individually or is received. Variances must be secured flowers, ferns, smilax, brakes, trailing as a unit, as part of the entry without before April 1. vines, oaks, etc., may be used for deco­ specific permission in writing from the IMPORTANT RULE: So that the rative purposes, but in competition for Director in charge of the Grand Floral float sponsor may get the full benefit to prizes FLOWERS OF BEAUTY AND Parade. Requests are to be submitted which the float is entitled through QUALITY appropriately and harmo­ with the float entry application. newspaper, television and radio pub­ niously arranged to depict the theme Floats must be delivered to the licity, it is agreed that a full and com­ will receive the greatest consideration Parade Committee on Saturday, June plete description and rendering of the of the judges. 10, at such time and place as the Direc­ float to be entered in the parade shall Because of the narrow streets, width tor in charge of the parade will advise. be delivered to the Rose Festival Asso­ and height of the Memorial Coliseum Any decision regarding floats will be ciation
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