RWANDA BUREAU of STANDARDS Newsletter Quarterly Newsletter Issue 13 October - December 2011
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ENERGY DRINK Buyer’S Guide 2007
ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide. -
Programa De Suplementos Deportivos Del Instituto Australiano Del Deporte
PROGRAMA DE SUPLEMENTOS DEPORTIVOS DEL INSTITUTO AUSTRALIANO DEL DEPORTE CAFEÍNA Apreciación global del suplemento La Cafeína o (1,3,7-trimetilxantina), es una sustancia que se encuentra naturalmente en las hojas, frijoles y frutas de una variedad de plantas, y es consumida regularmente por aprox. 90% de los adultos. La fuente dietética más común de la cafeína es el café, pero las bebidas tipo cola, las bebidas energéticas y también los alimentos y suplementos especializados para deportistas contribuyen con la ingesta de la misma. Carecemos de información exacta sobre las ingestas de cafeína diarias típicas de los australianos; sin embargo, es probable que sea de alrededor de 250-300 mg (3-5 mg/kg de masa corporal). La ingesta de cafeína ha sido vinculada con varios problemas de salud; pero no está claro si la cafeína contribuye con un mayor o menor riesgo de sufrir diversas enfermedades. Las diferentes agencias de salud de los países del mundo consideran que la cafeína sería un compuesto generalmente seguro cuando se consume en niveles bajos o moderados. Estos niveles se definen como: • Bajo: 80-250 mg/d (1.1-3.5 mg/kg de masa corporal) • Moderado: 300-400 mg/d (4-6 mg/kg de masa corporal/día) El consumo de cafeína por los niños tiene un riesgo mayor y se sugiere que los niños menores de 12 años limiten la ingesta de cafeína a menos de 2,5 mg/kg/d. El 1 de enero de 2004, la cafeína fue eliminada de la lista de prohibiciones de 2014 de la Agencia Mundial Anti Doping (WADA), lo que permitió que los atletas que compiten en los deportes bajo la legislación de WADA puedan consumir cafeína dentro de sus dietas habituales o con propósitos específicos de rendimiento. -
Segmentacija Pivcev Energijskih Pijač V Sloveniji Glede Na Njihove Življenjske Stile
UNIVERZA V LJUBLJANI FAKULTETA ZA DRUŽBENE VEDE Luka Krajnik Segmentacija pivcev energijskih pijač v Sloveniji glede na njihove življenjske stile Diplomsko delo Ljubljana, 2015 UNIVERZA V LJUBLJANI FAKULTETA ZA DRUŽBENE VEDE Luka Krajnik Mentor: izr. prof. dr. Samo Kropivnik Segmentacija pivcev energijskih pijač v Sloveniji glede na njihove življenjske stile Diplomsko delo Ljubljana, 2015 Hvala mentorju dr. Samu Kropivniku za pomoč in nasvete pri izdelavi te diplomske naloge. Hvala staršema, ki sta me že kot majhnega naučila, da je kdaj pa kdaj treba stisniti zobe. Hvala prijateljem za podporo, brez katere bi bilo poletje 2015 veliko težje. Hvala sodelavcem za podporo in razumevanje. Hvala Vida! Segmentacija pivcev energijskih pijač v Sloveniji glede na njihove življenjske stile Življenjski stili so eden izmed odsevov in tudi ”produktov” potrošniške družbe. Dolgo so bili pogojeni z družbenim statusom oziroma ekonomskim razredom, kateremu je nekdo pripadal, danes pa predstavljajo skupni imenovalec posameznikom in skupinam, ki dobrine, čas in prostor trošijo na podobne načine. Preko življenjskega stila posameznik pripoveduje svojo zgodbo sebi in svetu. Eden izmed pomembnih gradnikov življenjskega stila je simbolni kapital, katerega svojim izdelkom in tržnokomunikacijskim naporom v zajetni meri pripenja več milijard evrov vredna industrija energijskih pijač. V diplomski nalogi sem s pomočjo statistične analize primarnih podatkov uspešno podprl domnevo, da je slovenske pivce energijskih pijač na podlagi njihovih življenjskih stilov mogoče razdeliti v več med seboj različnih segmentov: tradicionalne borce, samozavestne srečneže in neobremenjene zmerneže. Ključne besede: življenjski stili, potrošništvo, energijske pijače, razvrščanje v skupine Lifestyle segmentation study of energy drink consumers in Slovenia Today lifestyles are considered as noticeable reflections and “products” of consumer societies. -
Final Project a PROJECTON PEPSICO. STING ENERGY DRINK
Final Project A PROJECT ON PEPSI CO. STING ENERGY DRINK (2011) ------------------------------------------------- Submitted By: FFaarrhhaan Abbiid 11663322--110099000044 Ghulam Shabbir 1632-109007 MBA (Marketing) ------------------------------- Approved by: _________________________________________ _________________________________________ _ Dean Faculty of Marketing Project Supervisor Inner Title A PROJECT ON PEPSI CO. STING ENERGY DRINK A PROJECT SUBMITTED TO THE PIMSAT INSTITUTE OF HIGHER EDUCATION IN FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (MARKETING) BY FARHAN ABID & GHULAM SHABBIR MASTER IN BUSINESS ADMINISTRATION FACULTY OF MARKETING, PIMSAT INSTITUE OF HIGHER EDUCATION, PAKISTAN 2011 TABLE OF CONTENTS SSeerriiaall DDeessccrriippttiioonn PPaaggeNN oo.. CCeerrttiiffiiccaatteess vviiii--iixx Acknowledgements x DDeeddiiccaattiioonn xxii EExxeeccuuttiivveSS uummmmaarryy xxiiii CChhaapptteerNN oo.11 IInnttrroodduuccttiioon TTo EEnneerrggy DDrriinnkk 1133--1144 11..11 IInnggrreeddiieennttsOO fEE nneerrggyDD rriinnkk 1155--1188 11..22 EEffffeeccttss 1199--2200 11..33 AAtttteemmppttsTTo BBaa nn 2211 11..44 HHiissttoorryy 2222--2244 11..55 CCaaffffeeiinnaatteedAA llccoohhoolliicEE nneerrggyDD rriinnkkss 2255--2266 11..66 AAnnttii--EEnneerrggyDD rriinnkkss 2277 11..77 HHiiddddeenRR iisskks 2277--2288 CChhaapptteerNN oo.22 IInnttrroodduuccttiioonTT oPP eeppssii 2299--3300 22..11 CCoommppaannyOO vveerrvviieeww 3311--3322 22..22 ABB rriieefPP eeppssiHH iissttoorryy 3333--4400 22..33 MMiissssiioonn 4411 -
Bottles and Extras Fall 2006 44
44 Fall 2006 Bottles and Extras Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5 Fig. 6 Fig. 7 Fig. 8 Fig. 9 Fig. 10 Fig. 11 Fig. 12 Fig. 13 Fig. 14 Fig. 16 Fig. 17 Fig. 18 Fig. 19 Fig. 20 Fig. 21 Fig. 22 Fig. 23 Fig. 24 Fig. 25 Fig. 26 Fig. 27 Fig. 28 Fig. 29 Fig. 30 Fig. 31 Fig. 32 Fig. 33 Fig. 34 Fig. 35 Fig. 36 Fig. 37 Fig. 38 Fig. 39 Fig. 40 Fig. 42 Fig. 43 Fig. 45 Fig. 46 Fig. 47 Fig. 48 Fig. 52 Bottles and Extras March-April 2007 45 nationwide distributor of convenience– and dollar-store merchandise. Rosen couldn’t More Energy Drink Containers figure out why Price Master was not selling coffee. “I realized coffee is too much of a & “Extreme Coffee” competitive market,” Rosen said. “I knew we needed a niche.” Rosen said he found Part Two that niche using his past experience of Continued from the Summer 2006 issue selling YJ Stinger (an energy drink) for By Cecil Munsey Price Master. Rosen discovered a company named Copyright © 2006 “Extreme Coffee.” He arranged for Price Master to make an offer and it bought out INTRODUCTION: According to Gary Hemphill, senior vice president of Extreme Coffee. The product was renamed Beverage Marketing Corp., which analyzes the beverage industry, “The Shock and eventually Rosen bought the energy drink category has been growing fairly consistently for a number of brand from Price Master. years. Sales rose 50 percent at the wholesale level, from $653 million in Rosen confidently believes, “We are 2003 to $980 million in 2004 and is still growing.” Collecting the cans and positioned to be the next Red Bull of bottles used to contain these products is paralleling that 50 percent growth coffee!” in sales at the wholesale level. -
Marsha Wagner Reviews
PRSRT STD. U.S. Postage Paid ': Sanibel, FL Permit #33 Postal Patron Since 1961 Week of April 20 -26,2001 Two Sections 40 Pages Free .• . photo by Michael Pistella Saturday, April 21 is Earth Day, the 31st one to be celebrated, and this Julia butterfly from the butterfly garden at Sanibel-Captiva Conservation Foundation butterfly house, is our representative of the event for this week's cover. Marsha Wagner reviews . ! . Qadspell at,the Old Schoolh««se , : '• ,. •— Se0 story on.page 2B.. j 2A • Week of April 20 - 26, 2001 • Islander beverages at the open bar sponsor tent, Excitement builds for Taste of the islands complimentary 2001 Taste T-shirts and By Terri Blackmore lic. To date, some of the best Island eateries lots more. Call today; to become an official General Manager have signed up: The Lazy Flamingo, corporate sponsor. All the ingredients that that go into Timbers, Sanibel Grill, Matzaluna, Seafood Write the date on your calendar — making a successful Taste of the Islands Factory, Island House, The Dunes and May 6, 2001 — if you want to indulge in (TOTI) are now being prepped so the Traders. So hurr up, you guys, contact Anita fabulous food, lots of fun and be enter- 2001 event will be one of the most suc- at CROW or Brian Murty of the restaurant tained by some of the the best bands in cessful ever! Committee president, Anita Committee to sign up and get the details for Southwest Florida. Pinder, is hard at work coordinating with the day of the event. Check the Islander next week to find members to make sure every minor detail Local businesses are showing their CROW'S out who Diane Hertz, of the judges com- is addressed from T-shirts to transporta- support of CROW by becoming corporate mittee, has selected to sample the fabu- tion to the event site. -
Marketing Strategy in Terms of Promotion and Communication for Energy Drinks in Ghana. Case Company: Sinebrychoff Brewery
Mwaawaaru Laaru Sarah MARKETING STRATEGY IN TERMS OF PROMOTION AND COMMUNICATION FOR ENERGY DRINKS IN GHANA. CASE COMPANY: SINEBRYCHOFF BREWERY Business Economics and Tourism 2009 0 FOREWORD It has been a great opportunity for me to research this interesting and demanding topic on the appropriate and right promotion and communication variables in the Ghanaian energy drink market. These commended promotion and communication variables will help Sinebrychoff Oy to evaluate their opportunities of doing business in Ghana. It has been a great experience for me to relate my academic knowledge in exploring and establishing facts about the practicalities involved in the promotion and communication strategies of energy drinks in Ghana. There is no doubt that this research study will serve as a platform for future research studies. The challenges encountered through the process of this research study will also serve as a guide for my future research decisions. I would like to express my gratitude to the many individuals who made this research study a reality. I would like to thank Mr. Jukka Leskinen from Sinebrychoff Oy, Mr. Kristian Ylinen and Mr. Vesa Jaakkola from CYRR Group Ltd for giving me this opportunity. Special thanks to my supervisor Mrs. Nahan- Suomela Rosmeriany for her continued support, suggestions, understanding and guidance through this process of this research. Many thanks also go to Charles Abugre, the Mwaawaaru family and the Suojala family for their great support. This research study would not have being possible without the help and contribution from the Ghana Ministry of Trade and Finance- Domestic Trade Department, Joseph Kojo Akoto, Joseph Faalong and Louis Kuukpen. -
Energy Drinks and Health: a Brief Review of Their Effects and Consequences
Ciencias de la Conducta ©2012 Universidad Carlos Albizu González, Miranda-Massari, Rodríguez-Gómez, Ricart y 2012. Vol. 27 – Núm. 1, 23-34 San Juan, Puerto Rico Rodríguez-Pagán Energy Drinks and Health: A Brief Review of Abstract their Effects and Consequences Energy drinks have been promoted as a healthy beverage within many subpopulations, as for instance, athletes and college students. The chemical Composition of energy drinks can produce multiple adverse effects, including serious behavioral ones. This article presents and Michael J. González1, Jorge R. Miranda-Massari2, José discusses, in a brief form, some serious health complications of energy Rodríguez Gómez3, Carlos M. Ricart4 y Dharma Rodriguez- drinks on their human consumers. Pagán51 Keywords: Energy drinks effects, athletes, college students Resumen Las bebidas energizantes tan comúnmente promovidas como saludables en múltiples escenarios y subpoblaciones como lo son atletas y estudiantes universitarios pueden tener serios efectos adversos debido a sus ingredientes. Su consumo puede llevar a sufrir serias complicaciones incluyendo efectos adversos en el comportamiento. Este Energy drinks became popular in Asia long before they reached artículo presenta y discute, en forma breve, algunas implicaciones serias the United States. In 1962, the Japanese pharmaceutical company, que pueden presentar estas bebidas, muy particularmente en términos de Taisho, released its Lipovitan D drink. It was designed to help salud. employees to work hard well into the night hours. An Austrian businessman, Dietrich Mateschitz picked up on the business potential of energy drinks while on a trip to Asia. Along with two Thai business Palabras Claves: Bebidas energizantes, atletas, estudiantes partners, Mateschitz started the company Red Bull GmbH, with the idea universitarios of marketing the drink to young Europeans. -
Untitled-1 2 6/11/15 6:51 PM 41725 Inside Cover.Pdf 1 6/16/15 6:44 PM
41725 Outside Cover.pdf 1 6/11/15 6:33 PM Untitled-1 2 6/11/15 6:51 PM 41725 Inside Cover.pdf 1 6/16/15 6:44 PM Table of Contents BOARD OF DIRECTORS & OFFICERS BOARD OF DIRECTORS & OFFICERS continued Letter to Stockholders....1 Rodney C. Sacks Mark S. Vidergauz Form 10-K....3 Chairman of the Board and Lead Independent Director, Report of Independent Registered Public Chief Executive Officer Chief Executive Officer, The Sage Group, LLC Accounting Firm....73 Hilton H. Schlosberg Kathy N. Waller Consolidated Financial Statements....74 Vice Chairman of the Board, Director, Executive Vice President President, Chief Operating Officer, and Chief Financial Officer of The Coca-Cola Company Corporate Directory....113 Chief Financial Officer and Secretary Annual Meeting Registrar and Transfer Agent Mark J. Hall American Stock Transfer & Trust Company The annual meeting of stockholders will be held Director, Chief Marketing Officer, Brooklyn, New York Monster Energy Company at 1:00 pm on Friday, August 7, 2015 at Monster Beverage Corporation, Norman C. Epstein Independent Auditors 1 Monster Way, Corona, CA 92879 Director, Former Managing Director Deloitte & Touche LLP Cheval Property Finance, PLC Costa Mesa, California Gary P. Fayard General Counsel Director, Former Executive Vice President Schulte Roth & Zabel LLP and Chief Financial Officer of The Coca-Cola Company New York, New York Benjamin M. Polk Common Stock Director, Partner, Veritas Capital The Company’s common stock is traded on the NASDAQ Global Select Market system under Sydney Selati the symbol MNST Director, Former President and Chairman of the Board Form 10-K The Galore Group (U.S.A.), Inc. -
Changing Consumer's Attitude of Energy Drinks in Thailand Market
EFO705 – “Changing consumer’s attitude of energy drinks in Thailand market” -A case study of Thai consumer behavior toward energy drinks- Master Thesis in Business Studies Authors Group: 2789 Suratssawadee Kuptanon (870113) Thanathorn Pichittachakul (831226) Supervisor Peter Selegård Examiner Ole Liljefors Date of submission: 3 th June 2011 Abstract Date: 2011-05-25 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Changing consumer’s attitude of energy drinks in Thailand market. A case study of Thai consumer behavior toward energy drinks. Authors: Suratssawadee Kuptanon (870113) Thanathorn Pichittachakul (831226) Supervisor: Peter Selegård Problem: How to change the attitude of Thai young adult consumer regarding to energy drink? Purpose: To describe and analyze the attitude of Thai young adult consumer that effect to the energy drink market in order to develop and change their attitude in the positive way. Furthermore, give the recommendation about the appropriate way to maintain and increase the market share and customer for the marketer. Method: This research use both qualitative and quantitative in the questionnaire survey to conduct the real behavior and attitude of young adult in Thailand market. Basically, the data collection method also divided into two sources which are primary data and secondary data. Moreover, the total respondents in this research are 400 who are young adult and live in Bangkok, Thailand. Also, the theories of attitude change strategies, attitudes and consumer perception are use in this research. Conclusion: The results from the survey show the opportunities for marketer to change their customer attitude by use the main instruments which are advertising and marketing campaigns. -
A Review of the Health Effects of Stimulant Drinks
A Review of the Health Effects of Stimulant Drinks Final Report A Review of the Health Effects of Stimulant Drinks Contents Foreword i Acknowledgements ii Members of the Stimulant Drinks Committee iii Executive Summary iv 1. Introduction 1 1.1 Background to the Committee 1 1.2 Terms of reference of the Committee 1 1.3 Scope of work of the Committee 1 2. Stimulant Drinks – Definition and Regulatory Framework 3 2.1 Definition of stimulant drinks 3 2.2 Range of stimulant drink products 3 2.3 The growth of the stimulant drink market 4 2.4 Regulations and legislation pertaining to stimulant drinks 4 2.4.1 Ireland and other EU Member States 4 2.4.2 Other international legislation 5 2.5 Summary 6 3. Individual Ingredients of Stimulant Drinks 7 3.1 Introduction 7 3.2 Caffeine 7 3.2.1 Introduction 7 3.2.2 Sources of caffeine and caffeine content 7 3.2.3 Caffeine metabolism 11 3.2.4 Potential effects of caffeine 11 3.2.4.1 Behavioural effects of acute and chronic exposure to caffeine 11 3.2.4.2 Cardiovascular effects of caffeine 11 3.2.4.3 Caffeine and diuresis 12 3.2.5 Groups for special consideration 13 3.2.5.1 Caffeine and pregnancy 13 3.2.5.2 Caffeine and children 13 3.2.5.3 Caffeine and individuals with caffeine sensitivity 14 3.2.6 Drug interactions and caffeine 14 3.2.6.1 Caffeine and alcohol 14 3.2.6.2 Caffeine consumption and tobacco 14 3.2.6.3 Caffeine and analgesics and other prescription medicines 14 3.2.6.4 Caffeine and recreational drugs 14 3.2.7 Caffeine – summary 15 3.3 Guarana 15 3.3.1 Introduction 15 3.3.2 Sources of guarana 15 3.3.3 Potential effects of guarana 16 3.3.4 Guarana – summary 17 A Review of the Health Effects of Stimulant Drinks 3.4 Taurine 17 3.4.1 Introduction 17 3.4.2 Sources of taurine 17 3.4.3 Potential effects of taurine 17 3.4.4 Taurine – summary 19 3.5 Glucuronolactone 19 3.5.1 Introduction 19 3.5.2 Sources of glucuronolactone 19 3.5.3 Potential effects of glucuronolactone 20 3.5.4 Glucuronolactone – summary 20 4. -
A Survey on the Intake of Energy Drinks Among College Students and Young Professionals in Metro Manila
Asian Journal of Agriculture and Food Sciences (ISSN: 2321 – 1571) Volume 02 – Issue 06, December 2014 A Survey on the Intake of Energy Drinks among College Students and Young Professionals in Metro Manila Eufemio Barcelona,b,d,f, Alfee B. Capulea,e, Juan Fidel Cruza, Fatima Macama,f, Raquel Roblesa a The Graduate School, University of Santo Tomas, España Blvd., Manila, Philippines b College of Science, University of Santo Tomas, España Blvd., Manila, Philippines c College of Science, Polytechnic University of the Philippines, Sta. Mesa, Manila, Philippines d College of Education, University of Santo Tomas, España Blvd., Manila, Philippines e Food and Nutrition Research Institute, Department of Science and Technology, Bicutan, Taguig, Metro Manila, Philippines fCorresponding authors email: fbarcelon {at} yahoo.com _______________________________________________________________________________________ ABSTRACT---- Energy drinks are said to contain many benefits one of which is to boost energy for a short span of time. This type of drinks was first marketed for blue collar workers, however, the marketing campaigns for energy drinks has shifted to include adolescents, college students and young professionals. This study was conducted to assess the intake of energy drinks among college students and young professionals in Metro Manila, Philippines, to determine prevalence and frequency of energy drink intake, the reasons for the intake and to determine which among the two groups consume more energy drinks. Keywords---- energy drinks, college