Energy Drink Market: China and U.S. Opeepl Insights Report 2018 TABLE OF CONTENTS 03 12 INTRODUCTION ABOUT THE RESEARCH 04 05 RESULTS SUMMARY 13 ABOUT OPEEPL Introduction
U.S. 600 men March CHINA and women 2018
The report is based on the research that Opeepl conducted in March 2018. Consumers in U.S. and China (300 from each country) aged 18-59 were surveyed about energy drink consumption.
The aim of the survey was to identify and compare energy drink consumption patterns in China and U.S.
3 Summary
90% 57% 33% 26% 3,5
Energy drink daily Red Bull is the best- #of consumers drinkers in China drink known brand with #of Chinese consumers drink #of Americans never choose organic or more coffee, tea and soda the highest rating energy drinks consume energy drinks natural energy than average consumers - on perceived taste - drinks by #33 percentage points #3.5 out of 5 4 57% Energy Drink Consumption Frequency
21% 18% 19% 16% 13% 10% 8% 9% 7% 4% 4% 3% 3% 3% 3%
EVERY DAY A FEW TIMES A ONCE A WEEK A FEW TIMES A ONCE A EVERY RARERER NEVER WEEK MONTH MONTH 2-4 MONTHS 5 Daily Beverage Consumption: Daily Consumers of Energy Drinks vs. General Population
41% 53% 49%
25% 23% 31% 26% 17% 15% 20%
8% 10%
COFFEE TEA SODA COFFEE TEA SODA EVERYONE ENERGY DRINK DAILY DRINKERS EVERYONE ENERGY DRINK DAILY DRINKERS Reasons For Drinking Energy Drinks
25% TO STAY AWAKE 25% Note 46% Data only from the TO BOOST MY ENERGY 47% respondents who drink energy drinks 1% I DON'T LIKE DRINKING Note TEA / COFFEE 5% Multiple choice question
31% I LIKE THE TASTE 26%
BECAUSE MY FRIENDS / 3% FAMILY MEMBERS DRINK THEM 6%
10% I DON'T KNOW 9%
4% OTHER 5%
7 Popularity Of Different Types Of Energy Drinks
Note Respondents were asked 42% what type of energy drink they 50% buy most often
22% 16% 14%
16% 6% 18% 8% 8%
NORMAL NATURAL (E.G. NO ORGANIC SUGAR FREE LIGHT CHEMICALS, NATURAL FLAVOURS, ETC)
8 Awareness Of Different Brands
XYIENCE XENERGY 9% LIPOVITAN 27%
FULL THROTTLE 24% QILI 30%
AMP 31% EASTROC SUPER DRINK 63%
NOS 31% HI-TIGER 55%
ROCKSTAR 53% ROCKSTAR 4%
MONSTER 71% MONSTER 21%
RED BULL 75% RED BULL 89%
9 Note Respondents were asked only Different Energy Drink Brands about the brands they know Consumption Frequency
5% 16% 24% 24% 28% 28% 29% 36% 38% 40% 60% 30% 64% 25% 33% 18% 79% 27% 41% 40% 24% 39% 32% 29% 35% 29% 24% 27% 20% 22% 26% 19% 18% 18% 11% 18% 11% 8% 11% 13% 7% 9% 8% 6% 6% 4% 3% 5% 7% 5% 8% 4% RED BULL MONSTER ROCKSTAR HI-TIGER EASTROC LIPOVITAN RED BULL MONSTER ROCKSTAR NOS FULL XYIENCE SUPER THROTTLE XENERGY DRINK
VERY OFTEN OFTEN SOMETIMES RARELY NEVER VERY OFTEN OFTEN SOMETIMES RARELY NEVER 10 Note Respondents were asked to Rating Of Different Energy Drink Brands evaluate the brands they - Perceived Taste (1-5 scale) know based on Taste Note Brands were evaluated on a 1-5 scale, where 1 is Very bad and 5 is Very good
ROCKSTAR 3,09 ROCKSTAR 3,27 MONSTER 3,44 MONSTER 3,41 REDBULL 3,44 REDBULL 3,56 XYIENCE XENERGY 2,7 LIPOVITAN 3,19 FULL THROTTLE 2,6 QILI 3,06 AMP 2,76 EASTROC SUPER DRINK 3,15 NOS 2,89 HI-TIGER 3,24
1 2 3 4 5 1 2 3 4 5
11 About the Research
Dynamic Conducted Sampling March by Opeepl Technology 2018
The research was conducted by Opeepl in March 2018 using our proprietary Dynamic Sampling Technology.
• Countries: U.S., China • Number of completes: 600 • Initiated: 2018-03-19 • Finished: 2018-03-20 • Age group: 18 - 59 • Gender: Male, Female
12 About Opeepl Opeepl is a consumer insights tech company which provides clients with agile and automated insights worldwide. We are working with clients such as Danone, Opera.com and Diageo.
TRUE GLOBAL REACH MOBILE INSTANT INSIGHTS
Get insights from consumers Opeepl's respondent interface is 100% Instant delivery and live reporting everywhere in the world. Our mobile and ensures the best possible gives you solid insights in hours proprietary technology ensures a true interaction with the respondent in increasing your decision velocity. global reach. their natural mobile habitat.
Opeepl Aps, Njalsgade 21G, 7th floor, Copenhagen 2300, Denmark [email protected] www.opeepl.com
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