DOCSLIB.ORG

Energy Drink Market: China and U.S

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Energy Drink Market: China and U.S Energy Drink Market: China and U.S. Opeepl Insights Report 2018 TABLE OF CONTENTS 03 12 INTRODUCTION ABOUT THE RESEARCH 04 05 RESULTS SUMMARY 13 ABOUT OPEEPL Introduction U.S. 600 men March CHINA and women 2018 The report is based on the research that Opeepl conducted in March 2018. Consumers in U.S. and China (300 from each country) aged 18-59 were surveyed about energy drink consumption. The aim of the survey was to identify and compare energy drink consumption patterns in China and U.S. 3 Summary 90% 57% 33% 26% 3,5 Energy drink daily Red Bull is the best- #of consumers drinkers in China drink known brand with #of Chinese consumers drink #of Americans never choose organic or more coffee, tea and soda the highest rating energy drinks consume energy drinks natural energy than average consumers - on perceived taste - drinks by #33 percentage points #3.5 out of 5 4 57% Energy Drink Consumption Frequency 21% 18% 19% 16% 13% 10% 8% 9% 7% 4% 4% 3% 3% 3% 3% EVERY DAY A FEW TIMES A ONCE A WEEK A FEW TIMES A ONCE A EVERY RARERER NEVER WEEK MONTH MONTH 2-4 MONTHS 5 Daily Beverage Consumption: Daily Consumers of Energy Drinks vs. General Population 41% 53% 49% 25% 23% 31% 26% 17% 15% 20% 8% 10% COFFEE TEA SODA COFFEE TEA SODA EVERYONE ENERGY DRINK DAILY DRINKERS EVERYONE ENERGY DRINK DAILY DRINKERS Reasons For Drinking Energy Drinks 25% TO STAY AWAKE 25% Note 46% Data only from the TO BOOST MY ENERGY 47% respondents who drink energy drinks 1% I DON'T LIKE DRINKING Note TEA / COFFEE 5% Multiple choice question 31% I LIKE THE TASTE 26% BECAUSE MY FRIENDS / 3% FAMILY MEMBERS DRINK THEM 6% 10% I DON'T KNOW 9% 4% OTHER 5% 7 Popularity Of Different Types Of Energy Drinks Note Respondents were asked 42% what type of energy drink they 50% buy most often 22% 16% 14% 16% 6% 18% 8% 8% NORMAL NATURAL (E.G. NO ORGANIC SUGAR FREE LIGHT CHEMICALS, NATURAL FLAVOURS, ETC) 8 Awareness Of Different Brands XYIENCE XENERGY 9% LIPOVITAN 27% FULL THROTTLE 24% QILI 30% AMP 31% EASTROC SUPER DRINK 63% NOS 31% HI-TIGER 55% ROCKSTAR 53% ROCKSTAR 4% MONSTER 71% MONSTER 21% RED BULL 75% RED BULL 89% 9 Note Respondents were asked only Different Energy Drink Brands about the brands they know Consumption Frequency 5% 16% 24% 24% 28% 28% 29% 36% 38% 40% 60% 30% 64% 25% 33% 18% 79% 27% 41% 40% 24% 39% 32% 29% 35% 29% 24% 27% 20% 22% 26% 19% 18% 18% 11% 18% 11% 8% 11% 13% 7% 9% 8% 6% 6% 4% 3% 5% 7% 5% 8% 4% RED BULL MONSTER ROCKSTAR HI-TIGER EASTROC LIPOVITAN RED BULL MONSTER ROCKSTAR NOS FULL XYIENCE SUPER THROTTLE XENERGY DRINK VERY OFTEN OFTEN SOMETIMES RARELY NEVER VERY OFTEN OFTEN SOMETIMES RARELY NEVER 10 Note Respondents were asked to Rating Of Different Energy Drink Brands evaluate the brands they - Perceived Taste (1-5 scale) know based on Taste Note Brands were evaluated on a 1-5 scale, where 1 is Very bad and 5 is Very good ROCKSTAR 3,09 ROCKSTAR 3,27 MONSTER 3,44 MONSTER 3,41 REDBULL 3,44 REDBULL 3,56 XYIENCE XENERGY 2,7 LIPOVITAN 3,19 FULL THROTTLE 2,6 QILI 3,06 AMP 2,76 EASTROC SUPER DRINK 3,15 NOS 2,89 HI-TIGER 3,24 1 2 3 4 5 1 2 3 4 5 11 About the Research Dynamic Conducted Sampling March by Opeepl Technology 2018 The research was conducted by Opeepl in March 2018 using our proprietary Dynamic Sampling Technology. • Countries: U.S., China • Number of completes: 600 • Initiated: 2018-03-19 • Finished: 2018-03-20 • Age group: 18 - 59 • Gender: Male, Female 12 About Opeepl Opeepl is a consumer insights tech company which provides clients with agile and automated insights worldwide. We are working with clients such as Danone, Opera.com and Diageo. TRUE GLOBAL REACH MOBILE INSTANT INSIGHTS Get insights from consumers Opeepl's respondent interface is 100% Instant delivery and live reporting everywhere in the world. Our mobile and ensures the best possible gives you solid insights in hours proprietary technology ensures a true interaction with the respondent in increasing your decision velocity. global reach. their natural mobile habitat. Opeepl Aps, Njalsgade 21G, 7th floor, Copenhagen 2300, Denmark [email protected] www.opeepl.com 13.
Load more

Recommended publications
  • ENERGY DRINK Buyer’S Guide 2007
    ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide.
    [Show full text]
  • Programa De Suplementos Deportivos Del Instituto Australiano Del Deporte
    PROGRAMA DE SUPLEMENTOS DEPORTIVOS DEL INSTITUTO AUSTRALIANO DEL DEPORTE CAFEÍNA Apreciación global del suplemento La Cafeína o (1,3,7-trimetilxantina), es una sustancia que se encuentra naturalmente en las hojas, frijoles y frutas de una variedad de plantas, y es consumida regularmente por aprox. 90% de los adultos. La fuente dietética más común de la cafeína es el café, pero las bebidas tipo cola, las bebidas energéticas y también los alimentos y suplementos especializados para deportistas contribuyen con la ingesta de la misma. Carecemos de información exacta sobre las ingestas de cafeína diarias típicas de los australianos; sin embargo, es probable que sea de alrededor de 250-300 mg (3-5 mg/kg de masa corporal). La ingesta de cafeína ha sido vinculada con varios problemas de salud; pero no está claro si la cafeína contribuye con un mayor o menor riesgo de sufrir diversas enfermedades. Las diferentes agencias de salud de los países del mundo consideran que la cafeína sería un compuesto generalmente seguro cuando se consume en niveles bajos o moderados. Estos niveles se definen como: • Bajo: 80-250 mg/d (1.1-3.5 mg/kg de masa corporal) • Moderado: 300-400 mg/d (4-6 mg/kg de masa corporal/día) El consumo de cafeína por los niños tiene un riesgo mayor y se sugiere que los niños menores de 12 años limiten la ingesta de cafeína a menos de 2,5 mg/kg/d. El 1 de enero de 2004, la cafeína fue eliminada de la lista de prohibiciones de 2014 de la Agencia Mundial Anti Doping (WADA), lo que permitió que los atletas que compiten en los deportes bajo la legislación de WADA puedan consumir cafeína dentro de sus dietas habituales o con propósitos específicos de rendimiento.
    [Show full text]
  • Sheet1 Page 1 Name of Drink Caffeine (Mg) 5 Hour Energy 60
    Sheet1 Name of drink Size (mL) Caffeine (mg) 5 Hour Energy 60 Equivalent of a cup of coffee Amp Energy (Original) 710 213 Amp Energy (Original) 473 143 Amp Energy Overdrive 473 142 Amp Energy Re-Ignite 473 158 Amp Energy Traction 473 158 Bawls Guarana 473 103 Bawls Guarana Cherry 473 100 Bawls Guarana G33K B33R 296 80 Bawls Guaranexx Sugar Free 473 103 Beaver Buzz Black Currant Energy 355 188 Beaver Buzz Citrus Energy 355 188 Beaver Buzz Green Machine Energy 473 200 Big Buzz Chronic Energy 473 200 BooKoo Energy Citrus 710 360 BooKoo Energy Wild Berry 710 360 Cheetah Power Surge Diet 710 None? Frank's Energy Drink 500 160 Frank's Energy Drink Lime 250 80 Frank's Energy Drink Pineapple 250 80 Full Throttle Unleaded 473 141 Hansen's Energy Pro 246 39 Hardcore Energize Bullet Blue Rage 85.7 300 Hype Energy Pro (Special Edition) 355 114 Hype Energy MFP 473 151 Inked Chikara 473 151 Inked Maori 473 151 Jolt Endurance Shot 60 200 Jolt Orange Blast 695 220 Lost (Original) 473 160 Lost Five-O 473 160 Mini Thin Rush (6 Hour) 60 200 Monster (Original) 710 246 Monster Assault 473 164 Monster Energy (Original) 473 170 Monster Khaos 710 225 Monster Khaos 473 150 Monster M-80 473 164 Monster MIXXD 473 Monster Reduced Carb 473 140 NOS (Original) 473 200 NOS (Original)(Bottle) 650 343 NOS Fruit Punch 473 246.35 Premium Green Tea Energy 355 119 Premium Iced Tea Energy 355 102 Premium Pink Energy 355 120 Red Bull 250 80 Red Bull 355 113.6 Page 1 Sheet1 Red Rain 250 80 Rocket Shot 54 50 Rockstar Burner 473 160 Rockstar Burner 710 239 Rockstar Diet 473 160
    [Show full text]
  • Sugar-Sweetened Beverage Marketing Unveiled
    SUGAR-SWEETENED BEVERAGE MARKETING UNVEILED VOLUME 1 VOLUME 2 VOLUME 3 VOLUME 4 THE PRODUCT: A VARIED OFFERING TO RESPOND TO A SEGMENTED MARKET A Multidimensional Approach to Reduce the Appeal of Sugar-Sweetened Beverages This report is a central component of the project entitled “A Multidimensional Approach to Reducing the Appeal of Sugar-Sweetened Beverages (SSBs)” launched by the Association pour la santé publique du Québec (ASPQ) and the Quebec Coalition on Weight-Related Problems (Weight Coalition) as part of the 2010 Innovation Strategy of the Public Health Agency of Canada on the theme of “Achieving Healthier Weights in Canada’s Communities”. This project is based on a major pan-Canadian partnership involving: • the Réseau du sport étudiant du Québec (RSEQ) • the Fédération du sport francophone de l’Alberta (FSFA) • the Social Research and Demonstration Corporation (SRDC) • the Université Laval • the Public Health Association of BC (PHABC) • the Ontario Public Health Association (OPHA) The general aim of the project is to reduce the consumption of sugar-sweetened beverages by changing attitudes toward their use and improving the food environment by making healthy choices easier. To do so, the project takes a three-pronged approach: • The preparation of this report, which offers an analysis of the Canadian sugar-sweetened beverage market and the associated marketing strategies aimed at young people (Weight Coalition/Université Laval); • The dissemination of tools, research, knowledge and campaigns on marketing sugar-sweetened beverages (PHABC/OPHA/Weight Coalition); • The adaptation in Francophone Alberta (FSFA/RSEQ) of the Quebec project Gobes-tu ça?, encouraging young people to develop a more critical view of advertising in this industry.
    [Show full text]
  • Final Project a PROJECTON PEPSICO. STING ENERGY DRINK
    Final Project A PROJECT ON PEPSI CO. STING ENERGY DRINK (2011) ------------------------------------------------- Submitted By: FFaarrhhaan Abbiid 11663322--110099000044 Ghulam Shabbir 1632-109007 MBA (Marketing) ------------------------------- Approved by: _________________________________________ _________________________________________ _ Dean Faculty of Marketing Project Supervisor Inner Title A PROJECT ON PEPSI CO. STING ENERGY DRINK A PROJECT SUBMITTED TO THE PIMSAT INSTITUTE OF HIGHER EDUCATION IN FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (MARKETING) BY FARHAN ABID & GHULAM SHABBIR MASTER IN BUSINESS ADMINISTRATION FACULTY OF MARKETING, PIMSAT INSTITUE OF HIGHER EDUCATION, PAKISTAN 2011 TABLE OF CONTENTS SSeerriiaall DDeessccrriippttiioonn PPaaggeNN oo.. CCeerrttiiffiiccaatteess vviiii--iixx Acknowledgements x DDeeddiiccaattiioonn xxii EExxeeccuuttiivveSS uummmmaarryy xxiiii CChhaapptteerNN oo.11 IInnttrroodduuccttiioon TTo EEnneerrggy DDrriinnkk 1133--1144 11..11 IInnggrreeddiieennttsOO fEE nneerrggyDD rriinnkk 1155--1188 11..22 EEffffeeccttss 1199--2200 11..33 AAtttteemmppttsTTo BBaa nn 2211 11..44 HHiissttoorryy 2222--2244 11..55 CCaaffffeeiinnaatteedAA llccoohhoolliicEE nneerrggyDD rriinnkkss 2255--2266 11..66 AAnnttii--EEnneerrggyDD rriinnkkss 2277 11..77 HHiiddddeenRR iisskks 2277--2288 CChhaapptteerNN oo.22 IInnttrroodduuccttiioonTT oPP eeppssii 2299--3300 22..11 CCoommppaannyOO vveerrvviieeww 3311--3322 22..22 ABB rriieefPP eeppssiHH iissttoorryy 3333--4400 22..33 MMiissssiioonn 4411
    [Show full text]
  • Energy Drinks and Teenagers They Come in a Variety of Different Names
    Energy Drinks and Teenagers They come in a variety of different names: Full Throttle, Rock Star, Monster, Red Bull, NOS just to name a few. They are energy drinks and they belong to the fastest growing U.S. beverage market. As youth workers we are around the school a lot and notice that many kids are drinking energy drinks frequently. There have been a number of recent studies that suggest that overuse of these products is harmful to teenagers but more research is needed to determine long-term effects. This article is simply being written to help parents know what is in energy drinks and what the possible harms are to kids that drink too many of them. Ingredients of each brand are different but here are some common ingredients and the amounts that are often found in the drinks: Guarana- This is a caffeine compound that equals 40 mg of caffeine per gram. Caffeine- A cup of coffee generally contains between 80 and 120 mg of caffeine. Many energy drinks contain far higher amounts of caffeine because they are often made in bigger cans or bottles. The larger containers are found to have between 155 to 505 mg of caffeine in them. Ginseng- Known for boosting athletic performance, strengthening the immune system and improving mood when used appropriately. This ingredient is also linked to insomnia, headache and hypertension when too much is taken. Sugar- Energy drinks contain between 21 to 34 g of sugar per 8 oz. With bigger containers and kids drinking 2 or 3 drinks they could be ingesting between 120 to 180 mg of sugar or 4 to 6 times the maximum recommended intake.
    [Show full text]
  • Plautus, with an English Translation by Paul Nixon
    ^-< THE LOEB CLASSICAL LIBRARY I FOUKDED BY JAMES IXtEB, liL.D. EDITED BY G. P. GOOLD, PH.D. FORMEB EDITOBS t T. E. PAGE, C.H., LiTT.D. t E. CAPPS, ph.d., ii.D. t W. H. D. ROUSE, LITT.D. t L. A. POST, l.h.d. E. H. WARMINGTON, m.a., f.b.hist.soc. PLAUTUS IV 260 P L A U T U S WITH AN ENGLISH TRANSLATION BY PAUL NIXON DKAK OF BOWDODf COLUDOB, MAin IN FIVE VOLUMES IV THE LITTLE CARTHAGINIAN PSEUDOLUS THE ROPE T^r CAMBRIDOE, MASSACHUSETTS HARVARD UNIVERSITY PRESS LONDON WILLIAM HEINEMANN LTD MCMLXXX American ISBN 0-674-99286-5 British ISBN 434 99260 7 First printed 1932 Reprinted 1951, 1959, 1965, 1980 v'Xn^ V Wbb Printed in Great Britain by Fletcher d- Son Ltd, Norwich CONTENTS I. Poenulus, or The Little Carthaginian page 1 II. Pseudolus 144 III. Rudens, or The Rope 287 Index 437 THE GREEK ORIGINALS AND DATES OF THE PLAYS IN THE FOURTH VOLUME In the Prologue^ of the Poenulus we are told that the Greek name of the comedy was Kapx^Sdvios, but who its author was—perhaps Menander—or who the author of the play which was combined with the Kap;^8ovios to make the Poenulus is quite uncertain. The time of the presentation of the Poenulus at ^ Rome is also imcertain : Hueffner believes that the capture of Sparta ' was a purely Plautine reference to the war with Nabis in 195 b.c. and that the Poenulus appeared in 194 or 193 b.c. The date, however, of the Roman presentation of the Pseudolus is definitely established by the didascalia as 191 b.c.
    [Show full text]
  • Neurotoxicity and Neuropathology Associated with Cocaine Abuse
    Neurotoxicity and Neuropathology Associated with Cocaine Abuse Editor: Maria Dorota Majewska, Ph.D. NIDA Research Monograph 163 1996 U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES National Institutes of Health National Institute on Drug Abuse Medications Development Division 5600 Fishers Lane Rockville, MD 20857 i ACKNOWLEDGMENT This monograph is based on the papers from a technical review on "Neurotoxicity and Neuropathology Associated with Cocaine Abuse" heldon July 7-8, 1994. The review meeting was sponsored by the National Institute on Drug Abuse. COPYRIGHT STATUS The National Institute on Drug Abuse has obtained permission from the copyright holders to reproduce certain previously published material as noted in the text. Further reproduction of this copyrighted material is permitted only as part of a reprinting of the entire publication or chapter. For any other use, the copyright holder's permission is required. All other material in this volume except quoted passages from copyrighted sources is in the public domain and may be used or reproduced without permission from the Institute or the authors. Citation of the source is appreciated. Opinions expressed in this volume are those of the authors and do not necessarily reflect the opinions or official policy of the National Institute on Drug Abuse or any other part of the U.S. Department of Health and Human Services. The U.S. Government does not endorse or favor any specific commercial product or company. Trade, proprietary, or company names appearing in this publication are used only because they are considered essential in the context of the studies reported herein. National Institute on Drug Abuse NIH Publication No.
    [Show full text]
  • US Enery Drinks Through 2021
    U.S. Energy Drinks through 2021 2017 Edition (Published September 2017. Data through 2016. Market projections through 2021.) More than 150 pages, with extensive text analysis, graphs, charts and more than 40 tables Get the facts and find out what is next for this dynamic For A Full segment where new players strive to grow and hope to take market share from the industry leaders. This research report from Catalog of Beverage Marketing Corporation profiles companies and brands Reports and and examines trends and issues impacting energy drinks and Databases, energy shots. It covers regional markets, quarterly growth, Go To packaging, distribution, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, bmcreports.com expanded discussion of small energy drink companies, and more. INSIDE: REPORT OVERVIEW A brief discussion of key AVAILABLE FORMAT & features of this report. 2 PRICING TABLE OF CONTENTS A detailed outline of this Direct report’s contents and data Download tables. 6 $3,995 SAMPLE TEXT AND To learn more, to place an advance order or to inquire about INFOGRAPHICS additional user licenses call: Charlene Harvey +1 212.688.7640 A few examples of this ext. 1962 [email protected] report’s text, data content layout and style. 10 HAVE Contact Charlene Harvey: 212-688-7640 x 1962 ? QUESTIONS? [email protected] Beverage Marketing Corporation 850 Third Avenue, 13th Floor, New York, NY 10022 Tel: 212-688-7640 Fax: 212-826-1255 The answers you need U.S. Energy Drinks through 2021 provides in-depth data and analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean.
    [Show full text]
  • Investor Presentation
    SAFE HARBOR STATEMENT Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including revenues and profitability. Monster Beverage Corporation (the “Company”) cautions that these statements are based on management’s current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein. Such risks and uncertainties include, but are not limited to, the following: the direct and indirect impacts of the human and economic consequences of the COVID-19 pandemic as well as measures being taken or that may be taken in the future by governments, and consequently, businesses (including the Company and its suppliers, bottlers/distributors, co-packers and other service providers), and the public at large to limit the COVID-19 pandemic; the impact on consumer demand of the resurgence of the COVID-19 pandemic in the Northern Hemisphere, resulting in a number of countries in Europe announcing expansive new regulations; the global slowing of growth and/or decline in sales of energy drinks including the convenience and gas channel (which is our largest channel), resulting from deteriorating economic conditions and financial uncertainties due to the COVID-19 pandemic; our ability
    [Show full text]
  • Red Bull Energy Drink Donation Request
    Red Bull Energy Drink Donation Request Atheistic and peopled Chas articles so stormily that Clark enriches his instilling. Indonesian and sociobiological Rabi posts while insufferable Ed pressure-cooks her solitudes filially and disyoke meekly. Is Cameron always unduteous and ambidextrous when reattain some debacles very kitty-cornered and heritably? The New York Red Bulls as a fundraiser GRIN. FROZEN DRINKS TGI Friday's Indianapolis monthly 135 ART JEWELRY C. Red Bull Red Bull Energy Drink 4 Ct 4 oz Add with My Items Add in Cart Add excel List. SALE Red Bull 4 Oz Original Flavor Energy Drink Image 1. For every 20oz of Red Bull with no sugar you first it takes 9gallons of table to toe out your kidneys and they average person drinks 9gallons of breathe in about 2 days. If drinking red bull energy drink that? What sports does RedBull sponsor Quora. Withdrawal symptoms you may attempt with an energy drink addiction include headaches fatigue irritability difficulty concentrating and a depressed mood 6 Often these withdrawal symptoms are related to quitting caffeine and hinge may last 29 days 6. Because the requested above for free content from the sugar can see the name, personalities and security number. Red Bull gives the world wings for a charitable cause. The requested url is the idea of. We anticipate your energy drink with drinking, you sure below. Red Rock Casino Resort Spa represents the pinnacle in Las Vegas casino resort. What benefit the worst energy drinks? Red Bull Energy Drink Soft Drinks Sendik's Food Market. Ebony Fashion magazine has donated over 46 million to charitable organizations since its.
    [Show full text]
  • Energy Drinks and Health: a Brief Review of Their Effects and Consequences
    Ciencias de la Conducta ©2012 Universidad Carlos Albizu González, Miranda-Massari, Rodríguez-Gómez, Ricart y 2012. Vol. 27 – Núm. 1, 23-34 San Juan, Puerto Rico Rodríguez-Pagán Energy Drinks and Health: A Brief Review of Abstract their Effects and Consequences Energy drinks have been promoted as a healthy beverage within many subpopulations, as for instance, athletes and college students. The chemical Composition of energy drinks can produce multiple adverse effects, including serious behavioral ones. This article presents and Michael J. González1, Jorge R. Miranda-Massari2, José discusses, in a brief form, some serious health complications of energy Rodríguez Gómez3, Carlos M. Ricart4 y Dharma Rodriguez- drinks on their human consumers. Pagán51 Keywords: Energy drinks effects, athletes, college students Resumen Las bebidas energizantes tan comúnmente promovidas como saludables en múltiples escenarios y subpoblaciones como lo son atletas y estudiantes universitarios pueden tener serios efectos adversos debido a sus ingredientes. Su consumo puede llevar a sufrir serias complicaciones incluyendo efectos adversos en el comportamiento. Este Energy drinks became popular in Asia long before they reached artículo presenta y discute, en forma breve, algunas implicaciones serias the United States. In 1962, the Japanese pharmaceutical company, que pueden presentar estas bebidas, muy particularmente en términos de Taisho, released its Lipovitan D drink. It was designed to help salud. employees to work hard well into the night hours. An Austrian businessman, Dietrich Mateschitz picked up on the business potential of energy drinks while on a trip to Asia. Along with two Thai business Palabras Claves: Bebidas energizantes, atletas, estudiantes partners, Mateschitz started the company Red Bull GmbH, with the idea universitarios of marketing the drink to young Europeans.
    [Show full text]