DOCSLIB.ORG

Changing Consumer's Attitude of Energy Drinks in Thailand Market

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Changing Consumer's Attitude of Energy Drinks in Thailand Market EFO705 – “Changing consumer’s attitude of energy drinks in Thailand market” -A case study of Thai consumer behavior toward energy drinks- Master Thesis in Business Studies Authors Group: 2789 Suratssawadee Kuptanon (870113) Thanathorn Pichittachakul (831226) Supervisor Peter Selegård Examiner Ole Liljefors Date of submission: 3 th June 2011 Abstract Date: 2011-05-25 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Changing consumer’s attitude of energy drinks in Thailand market. A case study of Thai consumer behavior toward energy drinks. Authors: Suratssawadee Kuptanon (870113) Thanathorn Pichittachakul (831226) Supervisor: Peter Selegård Problem: How to change the attitude of Thai young adult consumer regarding to energy drink? Purpose: To describe and analyze the attitude of Thai young adult consumer that effect to the energy drink market in order to develop and change their attitude in the positive way. Furthermore, give the recommendation about the appropriate way to maintain and increase the market share and customer for the marketer. Method: This research use both qualitative and quantitative in the questionnaire survey to conduct the real behavior and attitude of young adult in Thailand market. Basically, the data collection method also divided into two sources which are primary data and secondary data. Moreover, the total respondents in this research are 400 who are young adult and live in Bangkok, Thailand. Also, the theories of attitude change strategies, attitudes and consumer perception are use in this research. Conclusion: The results from the survey show the opportunities for marketer to change their customer attitude by use the main instruments which are advertising and marketing campaigns. Keyword: consumer behavior, change attitude, change behavior, energy beverage, and social drinking II Acknowledgement Over the period of conducting this paper, we have encounters lots of constraints and difficulties. Without the helping hands, we would never accomplish the mission. Therefore, we would like to dedicate this acknowledgement page for those that have contributed to our research. First of all, we would like to express gratitude to the project adviser, Peter Selegård, for being generously instructive all along the semester. The appreciation also goes to the authors’ main and side opponents from group 2675 for their suggestions which are valuable for this paper. We also would like to thank all those who took the time to answer our questionnaire. Lastly, thanks for our family that always support us and give the opportunity to write this paper. Suratssawadee Kuptanon (870113) Thanathorn Pichittachakul (831226) III Table of contents List of abbreviations ............................................................................................................ IV List of Figure ....................................................................................................................... V List of table ........................................................................................................................ VI 1. Introduction ....................................................................................................................... 1 1.1 Background ................................................................................................................. 1 1.2 Problem Statement ...................................................................................................... 2 1.3 Strategic question ........................................................................................................ 2 1.4 Research question ........................................................................................................ 2 1.5 Purpose ....................................................................................................................... 2 1.6 Scope of research......................................................................................................... 3 1.7 Target Audiences ......................................................................................................... 3 1.8 Disposition .................................................................................................................. 3 2. Conceptual framework ...................................................................................................... 5 2.1 Consumer perception and brand perception ................................................................. 5 2.2 Promotion .................................................................................................................... 6 2.3 Integrated Marketing communications (IMC) .............................................................. 7 2.4 Brand Position ............................................................................................................. 9 2.5 Attitude ..................................................................................................................... 10 2.6 Attitude change strategies .......................................................................................... 10 3. Methods and research design ........................................................................................... 12 3.1 Selection of topic ....................................................................................................... 13 3.2 Literature Review ...................................................................................................... 13 3.2.1 Methods for the critical literature review ........................................................... 13 3.2.2 Keywords ......................................................................................................... 13 3.2.3 Database/Website .............................................................................................. 13 I 3.2.4 Mapping and describing the literature ................................................................. 14 Mapping ...................................................................................................................... 14 Reasoning for selected literature .................................................................................. 15 3.2.5 Critical literature review ..................................................................................... 15 A Study of attitude towards energy drinks in Thailand ................................................. 15 Energy Beverage ......................................................................................................... 17 A Structural Theory of Attitude Dynamics................................................................... 17 Behavior Management and Behavioral Change ............................................................ 17 Young adults’ social drinking as explained by an augmented theory of planned behavior .................................................................................................................................... 18 Consumer response to gift promotion. ......................................................................... 19 IMC: a consumer psychological perspective ................................................................ 19 Relationship of Consumer Attitude and Brand ............................................................. 20 3.3 Research Method ....................................................................................................... 21 3.3.1 Primary Data....................................................................................................... 21 3.3.2 Level of Scale and type of scale .......................................................................... 23 3.3.3 Reliability Test ................................................................................................... 24 3.3.4 Validity of research ............................................................................................. 25 3.3.5 Interpret of mean value. ...................................................................................... 26 3.3.6 Secondary Data. .................................................................................................. 26 4. Empirical Finding........................................................................................................... 28 4.1 Primary Finding......................................................................................................... 28 4.2 Secondary Finding ..................................................................................................... 40 5. Analysis .......................................................................................................................... 42 5.1 The 4 factors that influence on Thai young adult to buy energy drinks ....................... 42 5.1.1Brand Perception ................................................................................................. 42 5.1.2 Promotion ........................................................................................................... 43 II 5.1.3 Integrated Marketing Communication (IMC) ...................................................... 45 5.1.4 Brand Positioning ............................................................................................... 47 5.2 The perception and attitude of Thai young adult towards energy drinks ..................... 49 5.2.1 A cognitive component .......................................................................................
Load more

Recommended publications
  • Energy Drinks and Worker Health
    Office of Industrial Relations Workplace Health and Safety Queensland Energy drinks and worker health How do energy drinks impact your business? They also contribute to higher rates of illness and mental health issues.1-3 Workers who consume energy drinks are at risk of health 3 impacts which can directly affect their ability to safely perform The effects of caffeine can impact on sleeping patterns , physical tasks, safely operate plant and machinery or increase and the sugar content of energy drinks is similar to that of their exposure to work hazards which may cause accidents and soft drinks which is known to contribute to weight gain 2 injuries.1,3,4 and obesity. Many of the stimulants contained in energy drinks are diuretics, which means they cause the body to The use of energy drinks has significantly increased in recent expel more water which can cause dehydration.4 1 years, particularly in male dominated industries such as Dehydration impairs physical, psychological and cognitive 2 construction, transport, agriculture, mining and resources. performance which can lead to illness, injury and accidents.4 Workers who have jobs that require shift work, high physical demands, long hours, repetitive tasks or those who work more What can your workplace do? than one job are more likely to consume energy drinks as a way • Ensure fresh, cold, palatable water is available at all to stay alert.1 In comparison to other stimulant drinks such as times. For example, provide accessible drink fountains tea or coffee, energy drinks are often favoured because of their around the workplace and sugar-free flavour additives high sugar content, ability to be consumed quickly and cooling such as fruit slices or sugar-free cordials at tea and effect in hot environments.3,4 This can cause workers to coffee stations.4 consume energy drinks in unsafe amounts which can have • Promote the importance of good hydration, the 1-3 negative impacts on health.
    [Show full text]
  • ENERGY DRINK Buyer’S Guide 2007
    ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide.
    [Show full text]
  • Programa De Suplementos Deportivos Del Instituto Australiano Del Deporte
    PROGRAMA DE SUPLEMENTOS DEPORTIVOS DEL INSTITUTO AUSTRALIANO DEL DEPORTE CAFEÍNA Apreciación global del suplemento La Cafeína o (1,3,7-trimetilxantina), es una sustancia que se encuentra naturalmente en las hojas, frijoles y frutas de una variedad de plantas, y es consumida regularmente por aprox. 90% de los adultos. La fuente dietética más común de la cafeína es el café, pero las bebidas tipo cola, las bebidas energéticas y también los alimentos y suplementos especializados para deportistas contribuyen con la ingesta de la misma. Carecemos de información exacta sobre las ingestas de cafeína diarias típicas de los australianos; sin embargo, es probable que sea de alrededor de 250-300 mg (3-5 mg/kg de masa corporal). La ingesta de cafeína ha sido vinculada con varios problemas de salud; pero no está claro si la cafeína contribuye con un mayor o menor riesgo de sufrir diversas enfermedades. Las diferentes agencias de salud de los países del mundo consideran que la cafeína sería un compuesto generalmente seguro cuando se consume en niveles bajos o moderados. Estos niveles se definen como: • Bajo: 80-250 mg/d (1.1-3.5 mg/kg de masa corporal) • Moderado: 300-400 mg/d (4-6 mg/kg de masa corporal/día) El consumo de cafeína por los niños tiene un riesgo mayor y se sugiere que los niños menores de 12 años limiten la ingesta de cafeína a menos de 2,5 mg/kg/d. El 1 de enero de 2004, la cafeína fue eliminada de la lista de prohibiciones de 2014 de la Agencia Mundial Anti Doping (WADA), lo que permitió que los atletas que compiten en los deportes bajo la legislación de WADA puedan consumir cafeína dentro de sus dietas habituales o con propósitos específicos de rendimiento.
    [Show full text]
  • AMP Media Plan: Amplify Your Night!
    AMPlify Your Night! 1 RUNNING HEAD: AMPlify Your Night! AMP Media Plan: AMPlify Your Night! Team: MESH (Mary Norton, Eric Davis, Stephen Allen, Holly Schaefer) TEL-R440 Students 2:45-5:30 p.m. Thursday Class Indiana University Southeast Department of Communication Studies New Albany, IN 47150 AMPlify Your Night! 2 Table of Contents I. Plan Summary (Page 3) II. The Problem (Page 3) III. Situation Analysis • Target Research (Page 4) • Market Information (Page 6) • Creative and Media Background (Page 9) • SWOT Analysis (Page 10) IV. The Solution • Creative Strategy (Page 11) • Media Objectives and Strategies (Page 12) AMPlify Your Night! 3 I. Plan Summary AMP is an energy drink product that has been in desperate need of a re-branding. The current brand appeals mainly toward males. This is because of the masculine look of the product, as well as its current advertising being geared towards males who play sports. Its advertisements mainly list the product as being able to enhance ones skills and endurance on the playing field. Due to this way of advertising, other demographics are left out. Our plan would shift the focus to other demographics, specifically toward women. Our solution to this would be to re-brand the product to have two separate lines: one for women and one for men. The male product line will stay the same as the current line that is available now. However the women's product line will feature a sleek new look that is both feminine and attractive. The advertising for this brand new line will gear the product towards those who enjoy the nightlife.
    [Show full text]
  • Final Project a PROJECTON PEPSICO. STING ENERGY DRINK
    Final Project A PROJECT ON PEPSI CO. STING ENERGY DRINK (2011) ------------------------------------------------- Submitted By: FFaarrhhaan Abbiid 11663322--110099000044 Ghulam Shabbir 1632-109007 MBA (Marketing) ------------------------------- Approved by: _________________________________________ _________________________________________ _ Dean Faculty of Marketing Project Supervisor Inner Title A PROJECT ON PEPSI CO. STING ENERGY DRINK A PROJECT SUBMITTED TO THE PIMSAT INSTITUTE OF HIGHER EDUCATION IN FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (MARKETING) BY FARHAN ABID & GHULAM SHABBIR MASTER IN BUSINESS ADMINISTRATION FACULTY OF MARKETING, PIMSAT INSTITUE OF HIGHER EDUCATION, PAKISTAN 2011 TABLE OF CONTENTS SSeerriiaall DDeessccrriippttiioonn PPaaggeNN oo.. CCeerrttiiffiiccaatteess vviiii--iixx Acknowledgements x DDeeddiiccaattiioonn xxii EExxeeccuuttiivveSS uummmmaarryy xxiiii CChhaapptteerNN oo.11 IInnttrroodduuccttiioon TTo EEnneerrggy DDrriinnkk 1133--1144 11..11 IInnggrreeddiieennttsOO fEE nneerrggyDD rriinnkk 1155--1188 11..22 EEffffeeccttss 1199--2200 11..33 AAtttteemmppttsTTo BBaa nn 2211 11..44 HHiissttoorryy 2222--2244 11..55 CCaaffffeeiinnaatteedAA llccoohhoolliicEE nneerrggyDD rriinnkkss 2255--2266 11..66 AAnnttii--EEnneerrggyDD rriinnkkss 2277 11..77 HHiiddddeenRR iisskks 2277--2288 CChhaapptteerNN oo.22 IInnttrroodduuccttiioonTT oPP eeppssii 2299--3300 22..11 CCoommppaannyOO vveerrvviieeww 3311--3322 22..22 ABB rriieefPP eeppssiHH iissttoorryy 3333--4400 22..33 MMiissssiioonn 4411
    [Show full text]
  • 2010 Alcohol Energy Drink Order
    STATE OF MICHIGAN DEPARTMENT OF ENERGY, LABOR & ECONOMIC GR0\11.n"H LIQUOR CONTROL COMMISSION ADMINISTRATIVE ORDER The Michigan Liquor Control Commission (hereinafter Commission) has before it a certain matter involving the sale and distribution of Alcohol Energy Drinks in the State of Michigan_ The Commission has a reasonable belief that Alcohol Energy Drinks present a threat to the public health and safety and twenty-nine (29) Attorneys General from across the nation are of the opinion that Alcohol Energy Drinks pose serious health and safety risks to American youth. The popularity of Alcohol Energy Drinks is increasing among college students and underage drinkers and the safety of ingesting a mixture of stimulants and beer, e.g. Alcohol Energy Drinks, has not been established. The safety of these intentionally infused stimulants, Le. Caffeine, Taurine, Guarana, Ginkgo Biloba, Ginseng, or other herbal or chemical substances, at uncontrolled levels - mixed with alcohol, has not been established by scientific evidence or the FDA as "generally recognized as safe" additives to alcoholic beverages (GRAS). The Commission exercises complete control of the State's alcoholic beverage traffic through the Constitution 1963, Article 4, §40, and has the sole right, power and duty to control the State's alcoholic beverage traffic pursuant to MCL 436.1201(2). The Commission may disapprove any beer label submitted for registration that is deemed to promote intemperance, or intoxication, or to be detrimental to the health, safety, or welfare of the general public. [Commission Rule 436.1611(1)(d)] The administrative process allows the Commission, upon discovery, to correct any errors that might have occurred in Its approval of Alcohol Energy Drinks.
    [Show full text]
  • Energy Drinks and Health: a Brief Review of Their Effects and Consequences
    Ciencias de la Conducta ©2012 Universidad Carlos Albizu González, Miranda-Massari, Rodríguez-Gómez, Ricart y 2012. Vol. 27 – Núm. 1, 23-34 San Juan, Puerto Rico Rodríguez-Pagán Energy Drinks and Health: A Brief Review of Abstract their Effects and Consequences Energy drinks have been promoted as a healthy beverage within many subpopulations, as for instance, athletes and college students. The chemical Composition of energy drinks can produce multiple adverse effects, including serious behavioral ones. This article presents and Michael J. González1, Jorge R. Miranda-Massari2, José discusses, in a brief form, some serious health complications of energy Rodríguez Gómez3, Carlos M. Ricart4 y Dharma Rodriguez- drinks on their human consumers. Pagán51 Keywords: Energy drinks effects, athletes, college students Resumen Las bebidas energizantes tan comúnmente promovidas como saludables en múltiples escenarios y subpoblaciones como lo son atletas y estudiantes universitarios pueden tener serios efectos adversos debido a sus ingredientes. Su consumo puede llevar a sufrir serias complicaciones incluyendo efectos adversos en el comportamiento. Este Energy drinks became popular in Asia long before they reached artículo presenta y discute, en forma breve, algunas implicaciones serias the United States. In 1962, the Japanese pharmaceutical company, que pueden presentar estas bebidas, muy particularmente en términos de Taisho, released its Lipovitan D drink. It was designed to help salud. employees to work hard well into the night hours. An Austrian businessman, Dietrich Mateschitz picked up on the business potential of energy drinks while on a trip to Asia. Along with two Thai business Palabras Claves: Bebidas energizantes, atletas, estudiantes partners, Mateschitz started the company Red Bull GmbH, with the idea universitarios of marketing the drink to young Europeans.
    [Show full text]
  • Energy Drink Design Brief
    DUKE ENERGY DRINK Introduction You have been hired by a soda company to create the packaging for an affordable new energy drink. The Energy drink is called “Duke” and has 4 available flavours for customers to enjoy: • Nuke – Energy Drink • Cola – Cola Option • Light – Diet Cola Option • Fruit – Carbonated Fruit Option Design Strategy & Goals Your objective is to make sure the soda drink design we create will possess the following qualities: • Bold design • Strong looking • Unique • Appealing and fresh • Look different to other energy drinks • Text is easy to read • Colours and design will be relative to the name and purpose of the energy drink. Key Message The main objective for your energy drink packaging design is to visually support the strategy of providing potential consumers with an eye catching but relevant design that will get people to buy the energy drink. Themes / Keywords You are also required to develop a suitable Tagline to associate with the brand Duke. The tagline should portray the brand’s intended The following themes and keywords represent a target sensibility for the design of the packaging: • Cool • Unique • Distinct • Bold • Clear • Concise • Relevant Target Audience The main target market for our energy drink design will be males and females aged between 16-25. Judging on my research and other various data this age range is the most popular concerning the purchase and consumption of energy drinks, whereas people which are older prefer drinking tea, coffee or other alternatives to not even drinking anything remotely related at all. Based on current markets in which energy drinks and other caffeinated drinks are advertised to; the nightlife scene (clubs, music and dance), e-sports and video games, festival culture, sports.
    [Show full text]
  • A Survey on the Intake of Energy Drinks Among College Students and Young Professionals in Metro Manila
    Asian Journal of Agriculture and Food Sciences (ISSN: 2321 – 1571) Volume 02 – Issue 06, December 2014 A Survey on the Intake of Energy Drinks among College Students and Young Professionals in Metro Manila Eufemio Barcelona,b,d,f, Alfee B. Capulea,e, Juan Fidel Cruza, Fatima Macama,f, Raquel Roblesa a The Graduate School, University of Santo Tomas, España Blvd., Manila, Philippines b College of Science, University of Santo Tomas, España Blvd., Manila, Philippines c College of Science, Polytechnic University of the Philippines, Sta. Mesa, Manila, Philippines d College of Education, University of Santo Tomas, España Blvd., Manila, Philippines e Food and Nutrition Research Institute, Department of Science and Technology, Bicutan, Taguig, Metro Manila, Philippines fCorresponding authors email: fbarcelon {at} yahoo.com _______________________________________________________________________________________ ABSTRACT---- Energy drinks are said to contain many benefits one of which is to boost energy for a short span of time. This type of drinks was first marketed for blue collar workers, however, the marketing campaigns for energy drinks has shifted to include adolescents, college students and young professionals. This study was conducted to assess the intake of energy drinks among college students and young professionals in Metro Manila, Philippines, to determine prevalence and frequency of energy drink intake, the reasons for the intake and to determine which among the two groups consume more energy drinks. Keywords---- energy drinks, college
    [Show full text]
  • Energiaital-Fogyasztás a Repülőorvosi Vonatkozásai
    Grósz Andor1 – Szatmári Ákos2 AZ ENERGIAITAL-FOGYASZTÁS REPÜLŐORVOSI VONATKOZÁSAI3 Az energiaitalok felvevőpiaca, fogyasztásuk mértéke évről évre nő, ám kevesen vannak tisztában azok összetevői- vel, valós élettani hatásaikkal. Különösen igaz ez a szeződéses és hivatásos hajózó- és földi kiszolgálóállományra, akik esetében a rendelkezésre álló, a témával érdemben foglalkozó publikációk száma meglehetősen kevés, illetve azok is ellentmondóak. Jelen közlemény rövid történeti áttekintés után ismerteti az energiaitalok fő alkotóelemeit, összehasonlításképpen felsorol néhány terméket, továbbá ismerteti a humán szer- vezetre kifejtett fizikális és mentális hatásaikat. A szerzők a közlemény végén megfogalmazzák az energiaitalok felhasználási korlátait is. THE AEROMEDICAL ASPECTS OF ENERGY DRINK CONSUMPTION The market and volume of energy drink consumption increases each year but people have only limited knowledge of their ingredients and actual physiological effects. This is especially true for the on-contract and professional aviators and ground personnel, in case of whom the publications on this topic are rather poor or contradictory. After a short historical introduction this article reviews the ingredients of energy drinks, lists a few product as a comparison, and informs about the physical and mental effects of energy drinks on the human body. In the end of the article the authors also word the limitations of energy drink consumption. TÖRTÉNELMI ÁTTEKINTÉS Az első energiaital valószínűleg Skóciából származik, ahol 1901-ben kezdték meg az Irn-Bru (iron brew, vasfőzet) forgalmazását. Az Egyesült Királyság kórházaiban a betegek felépülésé- nek elősegítésére 1929-ben vezették be a Lucozade Energy nevű terméket, melyet roborálószerként még a 1980-as években is forgalmaztak. Japánban az 1960-as évektől árusí- tották a Lipovitan nevű készítményt, illetve Dél-Koreában nem sokkal később a „genki” italo- kat, melyeket egyértelműen elkülönítettek az üdítőitaloktól (például barna gyógyszeres üveg- ben vagy csak gyógyszertárakban voltak kaphatóak).
    [Show full text]
  • Evaluating Sugary Drink Nutrition and Marketing to Youth Methods
    Evaluating Sugary Drink Nutrition and Marketing to Youth Methods Sugary Drink FACTS: Evaluating Sugary Drink Nutrition and Marketing to Youth Authors: Jennifer L. Harris, PhD, MBA Marlene B. Schwartz, PhD Kelly D. Brownell, PhD Johanna Javadizadeh, MBA Megan Weinberg, MA Vishnudas Sarda, MBBS, MPH Christina Munsell, MS, RD Carol Shin, MBA Fran Fleming Milici, PhD Amy Ustjanauskas Renee Gross Sarah Speers Andrew Cheyne, CPhil Lori Dorfman, DrPH Priscilla Gonzalez, MPH Pamela Mejia, MS, MPH Rudd Center for Food Policy and Obesity October, 2011 Acknowledgements We would like to thank the following people for their valuable assistance in collecting data: Susannah Albert-Chandhok Ryan Gebhard Darina Nghiem Josh Baker Eliza Gombert Eunie Park Kate Barnett Jay Imus Angel Reese Kelly Barrett Heather Kaplan Hannah Sheehy Casey Carden Carly Litzenberger Jennifer Shin Robert Dowding Benjamin Lovell Ashita Soni Ashley Firth, MA Lisa Martinez, MPH Kate Stearns We would also like to thank our steering committee and other advisors: Doug Blanke, JD Dale Kunkel, PhD Mary Story, PhD, RD Frank Chaloupka, PhD Tim Lobstein, PhD Stephen Teret, JD, MPH Thomas Farley, MD, MPH Susan T. Mayne, PhD Ellen Wartella, PhD Sonya A Grier, PhD, MBA C. Tracy Orleans, PhD James G. Webster, PhD Corinna Hawkes, PhD Lisa M. Powell, PhD Walter Willett, MD, DrPH Shiriki Kumanyika, PhD, MPH Amelie Ramirez, DrPH Jerome D. Williams, PhD Thank you to our colleagues at the Rudd Center, especially Andrea Wilson, Megan Orciari, and Tricia Wynne We thank Cavich Creative, LLC, and Chris Lenz for their assistance in preparing the manuscript and website. Finally, we thank the leadership and staff at the Robert Wood Johnson Foundation, with special thanks to the Childhood Obesity Team.
    [Show full text]
  • Downloadable
    September-2021 1st Phorm 5-hour Energy Abound Micro Factor 5-hour ENERGY US Abound Ignition 5-hour ENERGY Extra Strength US AlphaCre HD 5-hour ENERGY CDN Phormula-1 5-Hour Energy Extra Strength CDN Opti-Reds 50 Collagen Level-1 Creatine Monohydrate Vegan Power Pro Opti Greens 50 ACCHE Advocare ageLOC SUISO Platinum Calcium+D3 YOUTHSPAN R SUISO Pure Gold AdvoGreens Reds Powder AdvoGreens Greens Powder AdvoGreens Meal Replacement Shake Ready to Drink Protein Spark Rehydrate Slam Catalyst OmegaPlex ALLMAX Nutrition AMINO FLIGHT Amway AminoCore/AminoCore Natural AMINO FLIGHT 4000mg SUPER Nutrilite Triple X (Gold) ISONatural HYBRID Nutrilite Triple X (Silver) Allwhey Gold Nutrilite Triple X (Green) Beta-Alanine Powder Nutrilite All Plant Protein Powder ACUTS; AMINOCUTS Creatine Monohydrate Powder Glutamine Powder ISOFLEX QuickMass AllWhey Classic Hexapro Carbion+ MusclEAA Ascent Astavita AuB Recovery Water Astavita SPORTS AuB BASE astavita e AuB MAKE B & S Corporation Be Empowered Nutrition be LEGEND LACTIS Whey Protein Isolate be LEGEND WPI Greens be LEGEND SUPER AMINO Vegan Protein FLOWSION Pre-Workout be LEGEND PRE-WORKOUT be LEGEND WPC be Legend EAA be LEGEND WEIGHT DOWN be LEGEND SPORT & RECOVERY Biogen BSN Cellucor ISO-Whey BSN ENDORUSH (ASPAC) Cellucor BCAA Sport (Canada) Bulk 45/150 Cellucor C4 Ripped Sport COR-Performance Whey Cellucor C4 Sport (Canada) Cellucor Whey Sport (Canada) Cellucor C4 Sport (AUS) COR-Performance Gainer (INT) Cellucor Cor-Performance Isolate (CAN/INT) Cellucor Cor-Performance Whey (CAN) ChocolaBB CLEVER CloudNine ChocolaBB Light CLEVER MUSCLE Refeelas ChocolaBB Light2 ChocolaBB Royal2 Critical Reload Curad Performance Series DAITO SUISAN Critical Reload Iron Man Far Infrared Kinesiology ORE HA SESSHU SU Tape Dear-Natura Active DNS Dymatize Nutrition Whey + Soy Protein Energy Jelly ALL9 AMINO (USA) Whey Protein WHEY & CASEIN PROTEIN SLOW Pre W.O.
    [Show full text]